Honey Bunches of Oats - Billboard Latin Music Marketing Awards

Transcripción

Honey Bunches of Oats Bunch of Beats PR Submission for Billboard Latin Music Marketing Awards Supporting Materials For more information please contact: Michelle Mendoza XL ALLIANCE [email protected] (646) 461 -‐ 6276 Melissa Naranjo XL ALLIANCE [email protected] (646) 470 -‐ 9915 1
TABLE OF CONTENTS: COMMUNICATION DOCUMENTS Press Releases Photo Distribution Daily News Flash EVENT ACTIVATION VISUALS MEDIA CLIPS PUBLIC RELATIONS CAMPAIGN RESULTS 3 28 37 48 COMMUNICATION DOCUMENTS 3
POST FOODS’ HONEY BUNCHES OF OATS® RELEASES EXCLUSIVE MUSIC VIDEO
“Bunch of Beats” Sweepstakes Encourages Fans to Upload Video to Win Weekly $500 Drawing
Parsippany, NJ (November 11, 2013) – Post Foods’ Honey Bunches of Oats® announced today a
new brand anthem in collaboration with up-and-coming pop duo, Domino Saints. The exclusive
“Smile While You Shake It” music video is the cornerstone of a multi-tiered entertainment program
fueled by the positive power of music and is rolling out simultaneously to both general and Hispanic
markets.
Inspired by samba beats, the song and signature dance cleverly incorporate the cereal box and
breakfast utensils as percussion instruments making it catchy and fun for families to adopt and make
it their own. National bilingual media, social media and website (bunchofbeats.com) will invite and
make it easy for bunches of everyday people to showcase their own versions of the dance, share it
digitally, win prizes and be part of a morning music movement that will make America smile from
coast to coast.
“Rather than focus on product placement opportunities in music videos, we wanted to take it a step
further and create a brand anthem that relayed the spirit of Honey Bunches of Oats and rallied our
fans,” said Tony Shurman, VP of Marketing at Post Foods. “As the brand deepens its commitment to
the Hispanic community, we saw an opportunity to partner with a crossover artist and create a music
video that spoke to all our Honey Bunches of Oats fans. We hope this song strikes an emotional
chord and gets our fans smiling, shaking and sharing!”
This contagious upbeat song will inspire people to make and share their own versions of the dance
joining in a movement that celebrates what it means to start the day off with a smile. The song, the
talent and all of the campaign elements truly embody the brand’s spirit of cultural inclusiveness and
positivity under one big integrated program.
“We want to make Honey Bunches of Oats the catalyst of morning positivity by providing consumers
with the product, song, dance and tools to express themselves authentically as they join the
movement that will make America smile,” said Mike Foley, Senior Brand Manager U.S. Hispanic
and Export, at Post Foods.
Elements of the Program Include:
“Smile While You Shake It” Music Video: Universal Music Latin Entertainment duo Domino
Saints conveys the brand’s energy and spirit of positivity through the song’s uplifting lyrics. As
emerging crossover talent, the duo mixes Spanish lyrics into the primarily English song for a catchy
hook guaranteed to make you smile.
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“Bunch of Beats” Sweepstakes: Fans will be encouraged to take the stage in their own homes and
on the street to record a short video for the chance to win weekly prizes. Tutorials from Domino
Saints will encourage fans to learn a 15-second dance routine to accompany the song. Consumers can
upload a video of their dance moves to the “Bunch of Beats” microsite or a custom tab on either the
Honey Bunches of Oats or Pensemos Positivo Facebook Fan Pages. One video submission will be
selected randomly every week over a span of 31 weeks to win a $500 Visa gift card, for a total of
$15,500 worth of prizes. The sweepstakes launches November 11 and ends June 15.
For more information, please visit www.honeybunchesofoats.com. To upload a video submission and
for contest rules, please visit www.bunchofbeats.com, www.facebook.com/honeybunchesofoats or
www.facebook.com/PensemosPositivo.
About Post Foods, LLC
Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the
company’s founding in 1895. Post’s portfolio of brands includes diverse offerings to meet the taste
and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles™,
Great Grains®, Post® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, and Honeycomb®. Post is
dedicated to nourishing goodness, providing consumers with a variety of cereal choices to meet their
nutritional needs from whole grain and fiber to lower sugar offerings. For more information about
Post Cereals, visit www.PostFoods.com.
About Domino Saints
Domino Saints is an explosive Urban Pop Duo from San Juan, Puerto Rico that has been tearing down
the house since 2007 on stages across the world, from Boston to Colombia. The group’s fusion of
Urban/Pop sounds, Caribbean soul mixed with an unmistakable Rockstar vibe has put them in a
league of their own and a “must see” act in the Latin Industry. The Domino sound is pure energetic
combination of Dancehall Reggae, Electronica with a trademark Jamaican Glam style appealing to all
audiences around the globe.
About Universal Music Group
Universal Music Group is the world's leading music company with wholly owned operations in 60
territories. Its businesses also include Universal Music Publishing Group, the industry's leading
global music publishing operation.
Universal Music Group's record labels include A&M/Octone, Decca, Def Jam Recordings, Deutsche
Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost
Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown
Records, Polydor Records, Universal Music Latino, Universal Republic and Verve Music Group as
well as a multitude of record labels owned or distributed by its record company subsidiaries around
the world. The Universal Music Group owns the most extensive catalogue of music in the industry,
which includes the last 100 years of the world's most popular artists and their recordings. UMG's
catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and
Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital
Business, its new media and technologies division and Bravado, its merchandising company.
Universal Music Group is a unit of Vivendi, a global media and communications company.
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EL CEREAL HONEY BUNCHES OF OATS® DE POST FOODS
LANZA EXCLUSIVO VIDEO MUSICAL
El sorteo “Bunch of Beats” alienta a sus fans a que suban su video y así tengan
la oportunidad de ganar $500 en el sorteo semanal
Parsippany, NJ (11 de noviembre de 2013) –El cereal Honey Bunches of Oats® de Post Foods
anunció el día de hoy el lanzamiento de un nuevo himno de la marca, en colaboración con el nuevo
dúo de música pop, Domino Saints. El video exclusivo “Smile While You Shake It” es la piedra
angular de un programa de entretenimiento de varios niveles, alimentado por el poder positivo de la
música, y se está lanzando simultáneamente en el mercado general y en el mercado hispano.
Inspirado por el ritmo de samba, el nuevo himno incorpora inteligentemente los utensilios de cocina y
la caja de cereal como instrumentos de percusión, haciéndolo divertido y contagioso para que las
familias lo adopten como propio. La prensa nacional bilingüe, las redes sociales y la página de
internet (bunchofbeats.com) invitarán y facilitarán a los consumidores a compartir todos los días sus
propias versiones del baile, compartirlas digitalmente, ganar premios y ser parte del movimiento de
música de cada mañana que hará que todo el país sonría, de costa a costa.
“En lugar de enfocarnos en oportunidades de colocación de nuestro producto en videos musicales,
quisimos ir un poco más allá y crear un himno de marca que transmitiera el espíritu del cereal Honey
Bunches of Oats® e hiciera vibrar a nuestros fans”, dijo Tony Shurman, VP de Mercadeo de Post
Foods. “A medida que la marca incrementa su compromiso con la comunidad hispana, vislumbramos
una oportunidad de asociarnos con artistas “crossover” y crear un video que le hable a todos los fans
del cereal Honey Bunches of Oats®. ¡Esperamos que esta canción le llegue al corazón de nuestros
fans y los haga sonreír, vibrar y compartir!”
Esta canción contagiosa inspirará a la gente a crear y compartir sus propias versiones de baile,
uniéndose a un movimiento que celebra lo que significa empezar el día con una sonrisa. La canción,
el talento y todos los elementos de la campaña realmente engloban el espíritu de integración cultural
y el positivismo de un gran programa.
“Queremos que el cereal Honey Bunches of Oats® sea el inicio del positivismo en las mañanas al
darles a los consumidores el producto, la música, el baile y instrumentos para expresarse
auténticamente, al unirse al movimiento que hará que el país sonría” dijo Mike Foley, Gerente
Ejecutivo de Marca para el mercado hispano de EE.UU y Exportación de Post Foods.
Elementos incluidos en el programa:
Video musical “Smile while you shake it”: El dúo de Universal Music Latin Entertainment,
Domino Saints, reúne la energía de la marca y el espíritu del positivismo en la edificante letra de la
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canción. Como un dúo “crossover” emergente, combinan la letra en español en la canción que es
primordialmente en inglés, y resulta en un ritmo pegajoso que garantiza tu sonrisa.
Sorteo “Bunch of Beats”: Los fans serán alentados a grabar un video corto en sus hogares y en las
calles, para tener la oportunidad de ganar premios cada semana. Domino Saints le dará a los fans
consejos para aprender una rutina de baile de 15 segundos, para acompañar la canción. Los
consumidores pueden subir un video de su baile en el microsite “Bunch of Beats” o en una pestaña
especial en las páginas Honey Bunches of Oats® o Pensemos Positivo en Facebook. Un video será
escogido al azar cada semana, por 31 semanas, para poder ganar una tarjeta de regalo con $500, por
un monto total de $15,500 en premios. El sorteo se lanza el 11 de noviembre y termina el 15 de junio
de 2014.
Para más información, por favor visita www.honeybunchesofoats.com. Para subir un video y para
conocer las reglas del sorteo, por favor visita www.bunchofbeats.com,
www.facebook.com/honeybunchesofoats o www.facebook.com/PensemosPositivo.
Acerca de Post Foods, LLC
Post ha enriquecido las vidas de sus consumidores, trayendo comida de calidad a las mesas de los
hogares desde que la compañía fue fundada en 1987. Con una variedad de productos para complacer
todos los gustos y necesidades nutricionales de las familias, incluyendo favoritos como Honey
Bunches of Oats®, Pebbles®, Great Grains®, Post Shredded Wheat®, Post® Raisin Bran, GrapeNuts® y Honeycomb®. Post se preocupa por la salud y bienestar de sus consumidores, ofreciendo
una variedad de cereales con granos enteros, fibras y bajos en azúcar. Para más información sobre
Cereales Post, visite: www.PostFoods.com.
Facebook: http://facebook.com/PensemosPositivo
Twitter: http://twitter.com/HBOatsLatino.
Domino Saints es un dúo Urbano/Pop explosivo de San Juan, Puerto Rico que lleva encendiendo el
mundo musical desde el 2007. Se ha establecido en su propia liga musical gracias a presentaciones
impresionantes y fusiones de sonidos latinos y urbanos con melodías pegajosas. Su estilo único es una
mezcla de Dancehall Reggae, Hip Hop y Electrónica con mucho sabor Caribeño.
Acerca de Universal Music Group
Universal Music Group es la compañía de música líder en el mundo, con operaciones propias o
licenciadas en 60 territorios. Sus operaciones incluyen a Universal Music Publishing, líder mundial
en la industria de la Edición Musical.
Entre los sellos disqueros que forman parte de Universal se encuentran: A&M/Octone, Angel,
Astralwerks, Blue Note, Capitol Records, Decca, Def Jam Recordings, Deutsche Grammophon, Disa,
Emarcy, Fonovisa, Geffen Records, Interscope Records, I.R.S., Island Records, Lost Highway
Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records,
Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group
y Virgin Records, así como una multitud de sellos disqueros propios o distribuidos por sus
subsidiarias a nivel mundial.Universal Music Group posee el catálogo más extenso de la industria de
la música, que incluye a los artistas y las grabaciones más populares de los últimos 100 años. El
catálogo de UMG se comercializa a través de dos divisiones, Universal Music Entreprises (en USA)
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y Universal Strategic Marketing (fuera de USA). Universal Music Group además incluye Global
Digital Business, división de nuevos medios y tecnología y Bravado, la compañía de
"merchandising".
Universal Music Group es una filial poseída en su totalidad por Vivendi.
###
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POST FOODS’ HONEY BUNCHES OF OATS® MAKES CELEBRITIES
“SMILE WHILE THEY SHAKE IT”
TH
AT THE 14 ANNUAL LATIN GRAMMY GIFT LOUNGE
A limited edition box of Honey Bunches of Oats® designed by celebrity artist LEBO,
will unlock the premiere of the brand anthem “Smile While You Shake It”
Parsippany, NJ (November 18, 2013) – Honey Bunches of Oats® will surprise presenters and
performers at the 14th Annual Latin GRAMMY Awards® Gifting Lounge with a Limited Edition
cereal box designed by Cuban-American artist David LeBatard, a.k.a. LEBO. The custom designed
box debuts the brand’s inspirational music anthem “Smile While You Shake It,” featuring Latin duo
Domino Saints.
Some of the hottest names in music and entertainment will receive this limited edition box of Honey
Bunches of Oats® as an artistic piece that embodies the positive spirit of Latin music. Only 200
custom-made boxes were printed, thus making it a valuable collector’s item.
”I am honored to have been selected by Honey Bunches of Oats® for this project,” said
commissioned box artist, David LeBatard, a.k.a. LEBO. “This piece was inspired by the positive
personality of the brand expressed by Latin music imagery that embodies our Latin flavor and
cheerful spirit. I wanted this piece to be dynamic, inclusive and cheerful.” A poster-sized version of
the design will be autographed by visiting celebrities and donated to The Latin Recording Academy®
in support of the Latin GRAMMY in the Schools education program.
“We wanted to share the gift of positivity with celebrities visiting the lounge and provide something
extremely unique but still inspired by music,” says Mike Foley, Senior Brand Manager U.S. Hispanic
and Export, Post Foods. “We will surprise them with an interactive station that unlocks the world
premiere of our music anthem and dance “Smile While You Shake It” by using the Limited Edition
box as the key that reveals content digitally.” When celebrities hold the LEBO designed box in front
of an interactive screen at the lounge, augmented reality technology will play multimedia content that
turns the booth into a “Smile While You Shake It” dance party.
“Smile While You Shake It” is the anthem for a national movement and campaign called Bunch of
Beats, launched November 11th. Inspired by samba beats, the song and signature dance cleverly
incorporate the cereal box and breakfast utensils as percussion instruments. The anthem is a catchy
beat to start the day off with a smile. The campaign will inspire “bunches” of every-day people to do
their own versions of the dance, share it digitally, win prizes and be part of a morning music
movement that will make America smile from coast to coast with Honey Bunches of Oats®.
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“The week of Latin GRAMMY celebrations is the perfect stage to premiere a program anchored on
the positive spirit of Latin music,” said Foley. “We are delighted to be able to share the fun, dance
and catchy tune of our new anthem with some of the biggest names in the music industry backstage.”
Visitors will take home exclusive gifts that will also include Honey Bunches of Oats® newest flavor,
“Morning Energy” with cinnamon crunch and chocolatey almond crunch, schedule to hit shelves in
January 2014. This will give performers and presenters the unique opportunity to taste and enjoy the
crunch of “Morning Energy” as they rehearse for the Biggest Night in Latin MusicTM, The Latin
GRAMMY Awards.
For more information about Honey Bunches of Oats® visit www.HoneyBunchesofOats.com,
www.Facebook.com/PensemosPositivo and for information about the Bunch of Beats campaign and
“Smile While You Shake It” please visit www.bunchofbeats.com.
Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company’s founding in
1895. Post’s portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including
such favorites as Honey Bunches of Oats®, Pebbles™, Great Grains®, Post® Shredded Wheat, Post® Raisin Bran,
Grape-Nuts®, and Honeycomb®. Post is dedicated to nourishing goodness, providing consumers with a variety of cereal
choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about
Post Cereals, visit www.PostFoods.com.
About The Latin Recording Academy
The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguesespeaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The
organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition
to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording
Academy provides educational and outreach programs for the Latin music community. For more information about The
Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow
@LatinGRAMMYs on Twitter, like "Latin GRAMMYs" on Facebook, and join the Latin GRAMMYs' social
communities on Foursquare, Google+, Instagram, Pinterest, Tumblr, and YouTube.
###
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EL CEREAL HONEY BUNCHES OF OATS® DE POST FOODS HACE QUE LAS
CELEBRIDADES “SONRÍAN Y SE MUEVAN”
EN EL SALÓN DE REGALOS DE LA 14ª ENTREGA ANUAL DEL LATIN GRAMMY®
El famoso artista LEBO ha diseñado una caja de Honey Bunches of Oats® edición limitada con la
que se va a revelar el himno “Smile While You Shake It”
Parsippany, Nueva Jersey (18 de noviembre de 2013) – El cereal Honey Bunches of Oats®
sorprenderá a los presentadores y a los artistas en el salón de regalos de la entrega anual de los Latin
GRAMMY® con una caja de cereal edición limitada diseñada por el artista cubano-americano David
LeBatard, también conocido como LEBO. La caja es la pieza clave en el debut del himno “Smile
While You Shake It”, interpretado por el dueto latino Domino Saints.
Algunas de las personalidades más famosas en el mundo de la música y el entretenimiento recibirán
esta caja de edición limitada de Honey Bunches of Oats®, que es una obra de arte en la que se plasma
el espíritu positivo de la música latina. Se han impreso únicamente 200 de estas cajas especiales, por
lo que representan un artículo de colección con un valor importante.
”Me siento honrado de haber sido elegido por Honey Bunches of Oats® para este proyecto,” dijo el
artista comisionado para crear la caja, David LeBatard, también conocido como LEBO. “Esta obra
está inspirada en la personalidad positiva de la marca, expresada con imágenes de la música latina en
la que se plasma el sabor y la alegría de vivir. Quería que esta obra fuera dinámica, incluyente y muy
alegre”. Las celebridades presentes autografiarán una versión tamaño poster del diseño y éste se
donará a La Academia Latina de Grabación® para apoyar el programa educativo Latin GRAMMY
En Las Escuelas.
“Queremos compartir el don de la positividad con las celebridades que visiten el salón y ofrecerles
algo completamente único, pero sobre todo, algo que esté inspirado por la música,” dijo Mike Foley,
Gerente Ejecutivo de Marca del Mercado Hispano de los Estados Unidos y de Exportación de la
empresa Post Foods. “Los sorprenderemos con una estación interactiva en la que se revelará la
premier mundial de nuestro tema musical junto con su baile “Smile While You Shake It”, esto se hará
usando la caja de edición limitada como llave para abrir el contenido en forma digital.” Cuando las
celebridades sostengan en sus manos la caja diseñada por LEBO enfrente de una de las pantallas
interactivas del salón, se activará la tecnología de realidad virtual aumentada y con ello el contenido
multimedia que hace que la cabina se convierta en una fiesta con la música y el baile de “Smile While
You Shake It”.
“Smile While You Shake It” es el himno de la campaña nacional llamada Bunch of Beats (Un montón
de ritmos), el cual se lanzó el 11 de noviembre. Inspirado en el ritmo de la samba, la canción
incorpora inteligentemente la caja de cereal y los cubiertos utilizados para el desayuno como
instrumentos de percusión. El himno es pegajoso y motiva a comenzar el día con una sonrisa. La
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campaña será inspiración para que los consumidores hagan sus propias coreografías y versiones del
baile, las compartan digitalmente, ganen premios y participen en un movimiento de música mañanero
que hará que todo el mundo en los Estados Unidos sonría de costa a costa con Honey Bunches of
Oats®.
“La semana de los premios Latin GRAMMY es el escenario ideal para lanzar un programa cuyos
cimientos están anclados en el espíritu positivo de la música latina”, agregó Foley. “Estamos
encantados de poder compartir la diversión, el baile y la música contagiosa de nuestro himno, junto
con algunos de los grandes en la industria de la música, tras bastidores.”
Los visitantes podrán llevarse a casa regalos exclusivos como los nuevos sabores de Honey Bunches
of Oats, “Morning Energy”(Energía para la mañana), con canela crujiente o con almendras
crujientes achocolatadas, programado para lanzarse al mercado en enero del año 2014. Esto les dará a
los artistas y a los presentadores la oportunidad única de probar y disfrutar lo crujiente de “Morning
Energy” mientras ensayan y se preparan para la noche más Importante de la Música Latina™.
Para mayor información sobre Honey Bunches of Oats® visita www.HoneyBunchesofOats.com,
www.Facebook.com/PensemosPositivo y para encontrar información sobre la campaña Bunch of
Beats y “Smile While You Shake It” por favor visita el sitio web www.bunchofbeats.com.
Acerca de Post Foods, LLC
Post Foods ha enriquecido las vidas de los consumidores llevando cereal de calidad a la mesa del desayuno desde que la empresa fue fundada en 1895. El cereal Post cuenta con una cartera de marcas y muchos productos llenos de sabor y nutrición para satisfacer los gustos y las necesidades de nutrición de todas las familias, incluyendo los favoritos como Honey Bunches of Oats®, Pebbles™, Great Grains®, Post® Shredded Wheat, Post® Raisin Bran, Grape-‐Nuts®, and Honeycomb®. Post Foods se dedica a la salud y el bienestar, ofreciéndole al consumidor una gran variedad de opciones para cubrir sus necesidades alimenticias; hay productos de grano entero, alto en fibra y con bajo contenido de azúcar. Para obtener mayores informes sobre los cereales Post, visita el sitio web www.PostFoods.com. Acerca de La Academia Latina de Grabación
La Academia Latina de la Grabación es una organización internacional compuesta por artistas, músicos, compositores,
productores, y otros profesionales técnicos y creativos de la grabación, de habla hispana y portuguesa. La organización se
dedica a mejorar la calidad de vida y las condiciones culturales de la música latina y sus creadores. Además de producir la
Entrega del Latin GRAMMY para premiar la excelencia en las artes y ciencias de la grabación, La Academia Latina de la
Grabación brinda programas educativos y de asistencia para la comunidad musical latina. Para más información acerca de
La Academia Latina de la Grabación, por favor visite LatinGRAMMY.com. Para obtener noticias de último momento y
contenido exclusivo, sigue @LatinGRAMMYs en Twitter, hazte un fanático en Facebook, e únete a las redes sociales de
la organización en Foursquare, Google+, Instagram, Pinterest, Tumblr, y YouTube.
###
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National Photo Distribution November, 22, 2013 – 10:00 AM / ET During the Latin GRAMMYs, Post Foods’ Honey Bunches of Oats® celebrated the biggest week in Latin music with the debut of the anthem “Smile While You Shake It” and the reveal of a limited edition cereal box autographed by performers and presenters in support of the Latin GRAMMY® in the Schools program.
Photo Caption 1:
The 2013 Person of the Year, Miguel Bosé, autographed a poster size version of the Limited Edition box of Honey Bunches of Oats®, designed by Cuban-‐American artist LEBO, for donation to The Latin Recording Academy® in support of the Latin GRAMMY in the Schools program. Photo credit: WireImage Photo Caption 2: Latin duo, Domino Saints, performers of the anthem “Smile While You Shake It,” visited the Latin GRAMMY Gifting Lounge for an exclusive a capella performance of the song.
Photo credit: WireImage
CONTACT: Giselle Chollett 917.385.7116 [email protected] SPANISH 22 de noviembre de 2013 – 10:00 AM / ET Durante el Latin GRAMMY®, Honey Bunches of Oats® de Post Foods celebró la semana más importante de la música latina con el estreno del himno “Smile While You Shake It” y la revelación de una caja de cereal autografiada por artistas y presentadores en apoyo al programa educativo del Latin GRAMMY®. Foto 1: Miguel Bosé, Persona del Año 2013, autografió la version de edición limitada del cereal Honey Bunches of Oats®, diseñada por el artista cubano-‐americano LEBO, que sera donada al programa educativo de la Academia Latina de Grabación®. Photo credit: WireImage
Foto 2:
Latin duo, Domino Saints, performers of the anthem “Smile While You Shake It,” visited the Latin GRAMMY Gifting Lounge for an exclusive a capella performance of the song.
Photo credit: WireImage
** NEWSFLASH **
Post Foods’ Honey Bunches of Oats® Got the Party Started
Backstage at the 14th Annual Latin GRAMMY® Award Gifting Lounge with
the world premiere of “Smile While You Shake It”
Backstage at the Official Latin GRAMMY® Award Gift Lounge, singers Leslie Grace,
Natalie Lafourcade, Maluma, Becky G, Banda Carnaval’s singer Rafael
Becerra were among the artists and executives gifted with a limited edition box of Honey
Bunches of Oats® designed by LEBO. This collectable cereal box unlocks the world
premier of the brand's new anthem, “Smile While You Shake It.” Neil Portnow,
President of the National Academy of Recording Arts and Sciences, was also present.
Photo Credit - WireImage
Leslie Grace
Becky G
Natalie Lafourcade
Maluma
Rafael Becerra
Neil Portnow
** Newsflash **
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For more information about Honey Bunches of Oats® visit
www.HoneyBunchesofOats.com, http://facebook.com/PensemosPositivo, and for
information about the Bunch of Beats campaign and “Smile While You Shake It” please
visit www.bunchofbeats.com.
Stay tuned for more news directly from the 14th Annual Latin GRAMMY® Award
Gifting Lounge!
Media Contacts:
On-site (Las Vegas):
Gustavo Carvajal | 917.653.8314 | XL [email protected]
Melissa Naranjo | 646.470.9915 | XL [email protected]
New York:
Giselle Chollett | 917.386.7116 | XL [email protected]
Post has enriched the lives of consumers, bringing quality foods to the breakfast table
since the company’s founding in 1895. Post’s portfolio of brands includes diverse
offerings to meet the taste and nutritional needs of all families, including such favorites
as Honey Bunches of Oats®, Pebbles™, Great Grains®, Post® Shredded Wheat, Post®
Raisin Bran, Grape-Nuts®, and Honeycomb®. Post is dedicated to nourishing goodness,
providing consumers with a variety of cereal choices to meet their nutritional needs from
whole grain and fiber to lower sugar offerings. For more information about Post Cereals,
visit www.PostFoods.com and:
Honey Bunches of Oats Facebook at http://facebook.com/PensemosPositivo
Honey Bunches of Oats Twitter at http://twitter.com/HBOatsLatinos
About the Latin GRAMMY Awards®
The Latin Recording Academy is an international, membership-based organization
comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters,
producers and other creative and technical recording professionals. The organization is
dedicated to improving the quality of life and cultural condition for Latin music and its
makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the
recorded arts and sciences, The Latin Recording Academy provides educational and
outreach programs for the Latin music community. For more information about The Latin
Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive
content, follow @LatinGRAMMYs on Twitter, like "Latin GRAMMYs" on Facebook,
and join the Latin GRAMMYs' social communities on Foursquare, Google+, Instagram,
Pinterest, Tumblr, and YouTube.
About David LeBatard a.k.a. LEBO
** Newsflash **
17
David Le Batard, known as LEBO, is a Cuban American artist who is recognized for his
murals, paintings, sculptures and wide spectrum of creative mediums. His work has been
featured in exhibitions, in cities around the world, including Detroit, Los Angeles,
Miami, New Orleans, New York, San Francisco, Toronto, South Africa, The Kingdom
of Swaziland, Germany and Italy. LEBO has been inspired by music all of his artistic
life. He now combines the power of art and music in front of live audiences at
collaborative painting performances at concerts throughout the country. For more
information about LEBO visit www.lebostudios.com.
###
** Newsflash **
18
NEWSFLASH 2
Post Foods’ Honey Bunches of Oats® Continued the Party Backstage at
the 14th Annual Latin GRAMMY® Award Gifting Lounge with the world premiere
of “Smile While You Shake It”
Backstage at the Official Latin GRAMMY® Award Gift Lounge, Honey Bunches of Oats®
continued the celebration of the world premiere “Smile While You Shake It” anthem
featuring up-and-coming Latin duo, Domino Saints. A limited Edition cereal box designed by
Cuban-American artist David LeBatard a.k.a. LEBO was the key that unlocked the song and
dance on an interactive augmented-reality screen that got celebrities dancing to the catchy
tune.
The experience at the Official Latin GRAMMY® Award Gift Lounge was captured on video
showcasing the vibrant energy present at the Honey Bunches of Oats® booth.
Singer Willy Chirino, GRAMMY® Award winner of 2006 Best Salsa/Merengue Album and
2007 Latin GRAMMY® nominee for Best Album; Luis Cobos, composer, conductor,
musician and chairman of the Board of the Latin Academy of Recording Arts & Sciences®;
and model Alejandra Espinoza were among the Presenters and Performers that received a
Limited Edition box of Honey Bunches of Oats®.
Photo Credit -WireImage
Download images
Miss Dominican Republic
World US Barbara Santana
& Singer Willy Chirino
Composer, Conductor
& Musician Luis Cobos
Model Alejandra Espinoza
Visiting singer-songwriter Tito Nieves, singer and composer Ismael Miranda and musician
Sergio George also autographed a poster size version of the Limited Edition box that will
be donated to The Latin Recording Academy® in support of the Latin GRAMMY in the
Schools education program.
19
Download images
Singer-songwriter Tito Nieves
Singer & composer
Ismael Miranda
Musician Sergio George
“Smile While You Shake It” is the anthem for a national movement and campaign called
Bunch of Beats. Inspired by samba beats, the song and signature dance cleverly incorporate
the cereal box and breakfast utensils as percussion instruments. The anthem is a catchy
beat to start the day off with a smile. The campaign will inspire bunches of every-day
people to do their own versions of the dance, share it digitally, win prizes and be part of a
morning music movement that will make America smile from coast to coast with Honey
Bunches of Oats®.
To share the fun, dance and enjoy the catchy tune of “Smile While You Shake It”, Barbara
Santana, Miss World Dominican Republic US 2013 and Thatiana Diaz, Miss Dominican
Republic US 2013, guided Presenters and Performers to the Honey Bunches of Oats®
experience that celebrates the power of Latin music.
Barbara Santana, Miss World Dominican Republic US 2013
(Left), Actress Lizza Monet Morales (Center) & Thatiana Diaz,
Miss Dominican Republic US 2013 (Right)
20
http://facebook.com/PensemosPositivo, and for information about the Bunch of Beats campaign and
Stay tuned for more news directly from the 14th Annual Latin GRAMMY® Award Gifting Lounge!
Media Contacts:
New York:
company’s founding in 1895. Post’s portfolio of brands includes diverse offerings to meet the taste and
nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles™, Great
Grains®, Post® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, and Honeycomb®. Post is
nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post
Cereals, visit www.PostFoods.com and:
The Latin Recording Academy is an international, membership-based organization comprised of
Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other
creative and technical recording professionals. The organization is dedicated to improving the quality
of life and cultural condition for Latin music and its makers. In addition to producing the Latin
GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy
provides educational and outreach programs for the Latin music community. For more information
about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive
content, follow @LatinGRAMMYs on Twitter, like "Latin GRAMMYs" on Facebook, and join the Latin
GRAMMYs' social communities on Foursquare, Google+, Instagram, Pinterest, Tumblr, and YouTube.
David Le Batard, known as LEBO, is a Cuban American artist who is recognized for his murals,
paintings, sculptures and wide spectrum of creative mediums. His work has been featured in
21
exhibitions, in cities around the world, including Detroit, Los Angeles, Miami, New Orleans, New York,
San Francisco, Toronto, South Africa, The Kingdom of Swaziland, Germany and Italy. LEBO has been
inspired by music all of his artistic life. He now combines the power of art and music in front of live
audiences at collaborative painting performances at concerts throughout the country. For more
###
22
NEWSFLASH DAY 3
Post Foods’ Honey Bunches of Oats® Welcomed the 2013 Person of the Year
Miguel Bosé, at the 14th Annual Latin GRAMMY® Award Gifting Lounge
Post Foods’ Honey Bunches of Oats® continued the party for the third consecutive day
backstage at the 14th Annual Latin GRAMMY® Award Gifting Lounge, today with the special
visit of the 2013 Person of the Year, Miguel Bosé. The world renowned artist, autographed a
poster size version of the Limited Edition cereal box designed by Cuban-American artist
David LeBatard a.k.a. LEBO that that will be donated to The Latin Recording Academy® in
support of the Latin GRAMMY in the Schools education program.
Download images
Singer Miguel Bosé
World US Barbara Santana & Miguel Bosé
Up-and-coming Latin duo, Domino Saints, performers of Honey Bunches of Oats® “Smile
While You Shake It” anthem, dropped by the Official Latin GRAMMY® Award Gift Lounge
during rehearsals, taking photos and even surprising with a cappella singing of the “Smile
While You Shake It” song.
Download Video Link:
Bunches of Oats®.
23
Artists like Julieta Venegas, Univision’s TV personalities like Lili Estefan, El Gordo y la Flaca;
Don Francisco; and Giselle Blondet, Nuestra Belleza Latina, were among the many
celebrities that also autographed the LEBO Limited Edition cereal box, which turned into the
key that unlocked the “Smile While You Shake It” song and dance on an interactive
augmented-reality screen that got them dancing to the catchy tune.
Download images
Lili Estefan
Singer Gaby Moreno
Stay tuned for more news directly from the 14th Annual Latin GRAMMY® Award Gifting Lounge!
Media Contacts:
New York:
24
###
25
NEWSFLASH DAY 4
Post Foods’ Honey Bunches of Oats® Celebrated the Biggest Night in Latin Music
with a week full of Artists and Executives who “Smile and Shake It”
From the backstage at the Official Latin GRAMMY® Award Gift Lounge, to the most
important night in Latin music, Honey Bunches of Oats® celebrated the power of music and
positivity. Miguel Bosé, 2013 Person of the Year, made a special visit to the Official Latin
GRAMMY® Award Gift Lounge and received the collector’s edition box of Honey Bunches of
Oats®.
Download image
World US Barbara Santana & Miguel Bosé
In tuned with the positivity of music, Honey Bunches of Oats® also celebrated the world
premiere of “Smile While You Shake It” featuring up-and-coming Latin duo, Domino Saints.
The Limited Edition cereal box designed by artist LEBO was the key that unlocked the song
and dance on an interactive augmented-reality screen that got celebrities dancing to the
catchy tune.
Photo Credit –WireImage
Download images
Domino Saints
Oscar D’ León
26
Bunches of Oats®.
Each day numerous artist like Becky G, Lesly Grace, Oscar D’ León, Sergio George,
Willy Chirino, Tito Nieves, Ismael Miranda, Lisa Monet Morales and Gaby Moreno
stopped by the Honey Bunches of Oats® booth to received their Limited Edition box cereal
and share the fun and dance while enjoying the catchy tune of “Smile While You Shake It”.
Download images
Barbara Santana,
Miss World Dominican
Republic US 2013 &
Willy Chirino
Sergio George
Rafael Becerra
Gaby Moreno
Media Contacts:
New York:
27
###
28
EVENT ACTIVATION VISUALS 29
Honey Bunches of Oats booth at La2n GRAMMY Gi9 Lounge 5’x5’ 30
Honey Bunches of Oats Brand Ambassadors at booth backstage at La2n GRAMMYS Gi9 Lounge. Tha$ana Diaz, Miss Dominican Republic US 2013 & Barbara Santana, Miss World Dominican Republic US 201 served as the brand ambassadors managing the booth for HBO. 31
Back panel Limited Edi2on Honey Bunches of Oats customized box designed by Cuban American ar2st David Le Batard (a.k.a LEBO), inspired by the posi2vity of music exclusive for La2n GRAMMY Gi9 Lounge 32
Augmented Reality Interac2ve Sta2on 33
A large print of LEBO’s custom design for Honey Bunches of Oats was displayed at the Gi9ing Lounge for celebri2es to sign. Over 50 signatures were collected, some names: Miguel Bosé, Willy Chirino, Julieta Venegas, Oscar De Leon, Calibre 50, Natalie Cole, Don Francisco, Lily Estefan, Giselle Blondet and Miss Universe 2013 Gabriela Isler 34
Celebrity & Media Gi9ing 35
Performers, presenters and celebriCes all join the fun with Honey Bunches of Oats backstage at the LaCn GRAMMYS GiL Lounge Person of the Year, Miguel Bosé Honey Bunches of Oats Amassadors, Domino Saints TV Personality, Lily Estefan India MarCnez 36
Photo credits: WireImage ArCst Maluma TV Personality, Tony Andrade ArCst GianMarco Oscar D’León Leslie Grace TV Personality, Alejandra Espinoza 37
Photo credits: WireImage MEDIA CLIPS 38
Post Foods’ Honey Bunches of Oats
releases music video
November 14, 2013
Post Foods’ Honey Bunches of Oats announced a
new brand anthem in collaboration with up-andcoming pop duo, Domino Saints. The exclusive
“Smile While You Shake It” music video is the
cornerstone of a multi-tiered entertainment program
fueled by the positive power of music and is rolling
out simultaneously to both general and Hispanic
markets. Inspired by samba beats, the song and
signature dance cleverly incorporate the cereal box
and breakfast utensils as percussion instruments making it catchy and
fun for families to adopt and make it their own. National bilingual
media, social media and website (bunchofbeats.com
<http://www.bunchofbeats.com>) will invite and make it easy for
bunches of everyday people to showcase their own versions of the
dance, share it digitally, win prizes and be part of a morning music
movement that will make America smile from coast to coast. “Rather
than focus on product placement opportunities in music videos, we
wanted to take it a step further and create a brand anthem that
relayed the spirit of Honey Bunches of Oats and rallied our fans,” said
Tony Shurman, VP of Marketing at Post Foods. “As the brand
deepens its commitment to the Hispanic community, we saw an
opportunity to partner with a crossover artist and create a music video
that spoke to all our Honey Bunches of Oats fans. We hope this song
strikes an emotional chord and gets our fans smiling, shaking and
sharing!”
This contagious upbeat song will inspire people to make and share
their own versions of the dance joining in a movement that celebrates
what it means to start the day off with a smile. The song, the talent
39
and all of the campaign elements truly embody the brand’s spirit of
cultural inclusiveness and positivity under one big integrated program.
“We want to make Honey Bunches of Oats the catalyst of morning
positivity by providing consumers with the product, song, dance and
tools to express themselves authentically as they join the movement
that will make America smile,” said Mike Foley, Senior Brand Manager
U.S. Hispanic and Export, at Post Foods.
Elements of the Program Include: “Smile While You Shake It” Music
Video: Universal Music Latin Entertainment duo Domino Saints
conveys the brand’s energy and spirit of positivity through the song’s
uplifting lyrics. As emerging crossover talent, the duo mixes Spanish
lyrics into the primarily English song for a catchy hook guaranteed to
make you smile. “Bunch of Beats” Sweepstakes: Fans will be
encouraged to take the stage in their own homes and on the street to
record a short video for the chance to win weekly prizes. Tutorials
from Domino Saints will encourage fans to learn a 15-second dance
routine to accompany the song.
“Bunch of Beats” microsite HispanicAd.com-‐ Link: http://hispanicad.com/agency/promotions-‐events/post-‐foods’-‐honey-‐bunches-‐
oats-‐releases-‐music-‐video 40
Todo lo que está ocurriendo en los Latin
Grammy
21 de noviembre de 2013
Por: Editoras Siempre Mujer
siempremujer
Esta noche tendrá lugar la 14a entrega de los Latin Grammy en Las
Vegas y se podrán disfrutar a través de Univisión a partir de las 8/7
p.m., hora del centro. Siempre Mujer tuvo la oportunidad de viajar
hasta allí y colarse en los ensayos de los artistas que actuarán esta
noche. Además, pudimos asistir al BIM, un evento benéfico con el que
se recauda dinero para el programa Education Through Music. Y en el
que actuaron músicos como Gian Marco, Black Guayaba, Tommy
Torres, Kany García o Bomba Estéreo.
Aquí te mostramos algunos de los mejores momentos:
41
Link: http://siempremujer.com/foto-‐galeria/tras-‐bambalinas-‐en-‐los-‐ensayos-‐de-‐los-‐latin-‐
grammy/63969/ 42
Algunas de las excentricidades del Latin
Grammy
PUBLICADO: NOV, 20, 2013 1:11 AM EST
El gramófono no es el único regalo que podrán llevarse el jueves; hay
obsequios que son también sólo para unos cuantos artistas.
En la celebración del
Latin Grammy, el
gramófono no es el
único regalo que sólo
unos cuantos podrán
llevarse el jueves. Hay
algunos obsequios que
también, son sólo para
unos cuantos.
En el Centro de
Convenciones del hotel
Mandalay Bay, de Las Vegas,
donde se llevará acabo esta
ceremonia, está el Salón Oficial
de Regalos, lugar en el que
únicamente los presentadores y el
talento que tendrá presentación en
la ceremonia de los Latin Grammy reciben un paquete con varios
regalos que tienen un valor en conjunto de 16 mil dólares.
En el pequeño salón, los artista recorren cada una de las mesas en
que los patrocinadores les mostrarán las ediciones especiales
43
realizadas para esta celebración o algunas de las novedades que
han fabricado, como lo hicieron el cantante de banda El Dasa y la
cantante de hip hop Becky G, que pasaron este marte por el salón
a recibir sus regalos.
Al llegar, los reciben con un sobre de cupones con valor de 5 mil
dólares para asistir a los mejores espectáculos que se presentan en
Las Vegas; esto por parte de Pinkberry.
La compañía Wow Wee mostró algunos de sus productos más
novedosos en tecnología. Ellos regalaron unos robots (RoBoMe)
para teléfonos inteligentes, que responde a comandos de voz, e
interactúa con el usuario del teléfono. Además de un marco de
arte llamado Art See Studio, para ser utilizado en un iPad, el
cual funciona de manera asombrosa, sobre todo para los niños.
La compañía Fuji regaló una cámara fotográfica de impresiones
instantáneas. L’oreal les ofreció una gran cantidad de productos
de belleza tanto para hombres como mujeres.
Entre los regalos no podían faltar las bebidas. El café cubano
Bustelo ofreció prueba de su buen aroma y sabor. Pero lo que
resultó irresistible fue el vodka Ciroc, que, para esta celebración, a
las botellas les imprimió el sello del Latin Grammy. Eldiario.com-‐ Link: http://www.eldiariony.com/excentricidades-‐latin-‐grammy 44
22 de noviembre de 2013•11:07 AM •actualizado el 22 de noviembre de 2013 a las
07:13 PM
Latin Grammy 2013:
Exclusivos regalos para los
famosos
Los premios Latin Grammy en 2013 tuvieron mucho más
que los galardones para los laureados artistas. Un
exclusivo Vodka Ciroc, anteojos Polaroid para sol,
fantásticas botas para la lluvia, cosméticos de Lóreal, una
cámara Fuji y un mini robot, són sólo algunos de los
elementos...
Este año 2013 los patrocinadores de los Latin Grammy prepararon,
junto al Centro de Convenciones del hotel Mandalay Bay de la
ciudad de Las Vegas, un Salón Oficial de Regalos en el que los
talentosos artistas y presentadores del evento recibieron un paquete
de premios por un valor aproximado de 16 mil dólares.
A continuación te mostramos en video algunos de los más fastuosos
obsequios, que nos presentó la linda y talentosa Lizza Monet
Morales, embajadora de esta habitación:
45
Entre otros:
- Una edición exclusiva del Vodka Ciroc, edición especial del
Grammy Latino 2013
- Una bolsa de cosméticos de L'oréal Paris con productos para
hombre y mujer
- Un par de anteojos para el sol, polarizados, de la marca Polaroid
- Una caja, edición limitada de Honey Bunches of Oats, que también
recauda fondos para una buena causa, con un afiche firmado por las
estrellas
- Unas fantásticas botas para la lluvia de la marca Dav, que son
flexibles y con diseños divinos
- Un tierno "Robo Me", un robot que usa el Iphone para moverse y
hasta espiar en la casa
46
Y es que las estrellas y celebridades que hicieron parte de esta
edición número 14 de uno de los mayores reconocimientos a la
música latina, pudieron, durante esta nueva edición de los premios
Latin Grammy, gozar no solo de una noche de galardones, sino de
días de esparcimiento y diversión, previos a la ceremonia, tal y como
puedes ver en la siguiente fotogalería de los eventos del patrocinador
oficial del Grammy Latino 2013, el Vodka Ciroc.
Terra.com-‐ Link: http://entretenimiento.terra.com/awards-‐central/latin-‐
grammy/,9a2c6d1c37082410VgnVCM5000009ccceb0aRCRD.html 47
CNN En Español Television and CNN.com Link: http://www.cnn.com/video/data/2.0/video/spanish/2013/11/22/cnnee-‐hurtado-‐las-‐
vegas-‐gifts-‐latin-‐grammy.cnn.html 48
PUBLIC RELATIONS CAMPAIGN RESULTS 49
HONEY BUNCHES OF OATS BUNCH OF BEATS PR RESULTS
Publication
BROADCAST
CNN en Español
El Gordo y la Flaca
Run Date
Context
11/22/13 Latin GRAMMYs Gifting Lounge
11/20/13 Becky G & Rodner Figueroa visit Latin GRAMMY Gifting Lounge
Subtotal
TOTAL Broadcast
ONLINE
Terra.com
Hispanic Market Weekly.com
Produ.com
HispanicAd.com
El Molino.com
PR Newswire
Beckgweb.com
Nosis.com.ar
Terra.com
La Opinion.com
El Diario.com
La Raza.com
La Prensa fl.com
Impremedia
Univision.com
IndustriaAlimenticia.com
HispanicAd.com
My Lifestyle Magazine
Siempre Mujer
MetaCafe.com
Hulu.com
Terra.com
Terra.com
Terra.com
CNN.com
PR News Wire
11/11/13
11/13/13
11/13/13
11/14/13
11/18/13
11/18/13
11/18/13
11/18/13
11/18/13
11/20/13
11/20/13
11/20/13
11/20/13
11/20/13
11/20/13
11/20/13
11/21/13
11/21/13
11/21/13
11/21/13
11/21/13
11/22/13
11/22/13
11/22/13
11/22/13
11/22/13
SOCIAL MEDIA
Twitter w/ hashtag #SmileWhileYouShakeIt
Twitter w/ hashtag #BunchofBeats
Twitter w/ hashtag #ShakeIt
TOTAL POST FOODS
334,461.
N/A
334,461
BE Press Release (organic pick - up)
Latin GRAMMYs Gifting Lounge
Latin GRAMMY Wire Press Release via 129 placements
Images of Becky G at HBO booth
Latin GRAMMY Wire Press Release (organic pick-up)
Latin GRAMMYs Press Release (organic pick-up)
Becky G & Rodner Figueroa visit Latin GRAMMY Gifting Lounge
The Cereal Honey Bunches of Oats makes Celebrities Shake It
How Brands are involved in the Hottest Week of Latin Music
Highlights from what's happening at Latin GRAMMYs
El Gordo y La Flaca - Becky G y Rodner L.G. Gifiting Lounge
El Gordo y La Flaca - Becky G y Rodner L.G. Gifiting Lounge
HBO at Latin GRAMMYs Gifting Lounge
Latin GRAMMYs: Artist Unite for a Cause
Hispanic Photo Distribution (organic pick-up)
Hispanic Photo Distribution via 160 placements
Subtotal
Subtotal
TOTAL Online
Circulation/UVPM
Impressions Ad Equivalent
N/A
N/A
N/A
N/A
0 $
1,671,996
1,671,996
2,800
2,800
35,476
35,476
85,768
85,768
N/A
N/A
N/A 52,258,000
N/A
N/A
N/A
N/A
1,671,996
1,671,996
812,268
812,268
10,001
10,001
108,544
108,544
62,620
62,620
N/A
N/A
5,048,385
5,048,385
N/A
N/A
85,768
85,768
11,687
11,687
92,038
92,038
N/A
N/A
N/A
N/A
1,671,996
1,671,996
1,671,996
1,671,996
1,671,996
1,671,996
22,144,107 22,144,107
N/A 52,966,000
$
$
$
$
$
$
35,063,402. 142,083,442. $
Latin GRAMMYs
Latin GRAMMYs
Latin GRAMMYs
N/A
N/A
N/A
0.
35,063,402
281,220
619,187
39,913
940,320.
143,023,762 $
-
$25,079.94
N/A
1,950.00
10,721.00
N/A
N/A
N/A
N/A
$25,079.94
N/A
N/A
N/A
N/A
N/A
N/A
N/A
10,721.00
233.74
1,840.76
N/A
N/A
$25,079.94
$25,079.94
$25,079.94
664,323.21
N/A
777,438.47
N/A
N/A
N/A
0.
777,438.47
35,397,863 143,023,762 $777,438.47
50

Honey Bunches of Oats - Billboard Latin Music Marketing Awards

Transcripción

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