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PARA SU INFORMACIÓN.
LA PRENSA ESENCIAL DE L’ORÉAL PARIS.
RENOVACIÓN
CELULAR
RENOVACIÓN
CELULAR
UN NUEVO
COMIENZO
PARA TU PIEL
HOY EN DÍA, UNA NUEVA GENERACIÓN DE MUJERES
DE 50 AÑOS ESTÁ SURGIENDO. EMPRENDEDORAS, SEXYS,
RADIANTES Y POSITIVAS QUE SABEN EXACTAMENTE LO
QUE QUIEREN, CUANTOS AÑOS TIENEN Y ESTÁN FELICES
DE SABERLO. ESTOS NUEVOS 50’S NO SON LOS NUEVOS
S, SON MEJORES.
With women40’
having
their first child later,
fifty is no longer the age at which they become
a grandmother.
SE PODRÍA DECIR
QUE SEÑALAN EL COMIENZO
DE UNA NUEVA VIDA.
These days, a new generation of fifty year-olds
is emerging. Fulfilled, sexy, working women …
A LOS
LAShow
MUJERES
NO
SEare
PREOCUPAN
POR
They50,
know
old theyYA
are
and
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DEJARLO it.
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NUEVOS
PROYECTOS.
MorePARA
than EMPRENDER
simply accepting
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be DEMOSTRAR
said that it signals
beginning
NO TIENEN
QUE
NADAthe
A NADIE
Y ESA ES
ofAa ELLAS
new life.
SU FORTALEZA. SE DAN
MISMAS PERMISO PARA
HACER LO MEJOR DE SUS VIDAS Y PONERSE EN PRIMER
At fifty, women no longer worry about
LUGAR.
LISTASeverything
PARA VIVIR
MÁXIMO
CONelse.
TODA LA
dropping
toAL
start
something
EXPERIENCIA
PUEDEN
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In a way,ADQUIRIDA,
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more
toAL
prove
and CON
this is their
strength.
They
give
themselves
UNA NUEVA
ACTITUD.
SABEN
QUE
SON
ATRACTIVAS
permission
to make
the most of COSMÉTICOS
their lives
Y BUSCAN
LOS MEJORES
PRODUCTOS
PARA
and SE
putSIENTEN
themselves
first.
ASEGURARSE QUE
BIEN
CON Y EN SU PIEL.
Ready to live a full life over the coming years
LAS
SE CUIDANof
A life,
CUALQUIER
withMUJERES
all their experience
they canEDAD,
look
forwards
in a positive
of mind.
TheyMIMAR
seek
PERO
A PARTIR
DE LOSframe
50’S TIENEN
QUE
quality
and please themselves—and
that
MÁShigh
LA PIEL,
TONIFICÁNDOLA
Y RECONSTITUYENDO
is expressed
in their
daily
lives.ESTÁ EN
LAS CÉLULAS.
EL FUTURO
DE
LA PIEL
AGE PERFECT
RENOVACIÓN
CELULAR.
UNA
NUEVA
They take care
of themselves.
They know
that
MANERA
DEattractive
PROTEGER
LAS
CÉLULAS
they are
and
look
for the MADRE
best
cosmetic products
toLA
make
sure that they feel
DE
PIEL.
good with their age and in “their skin”.
UN VERDADERO RENACIMIENTO INSPIRADO
LAS MUJERES
DEre-thinking
MÁS DE 50 AÑOS.
For them,EN
L’Oréal
Paris is
anti-ageing…
PARA ESTE TIPO DE MUJERES L’ORÉAL PARIS REINVENTA
EL CONCEPTO ANTI-EDAD.
D
o you feel like being a new person in your fifties?
I feel that at the beginning of every decade of our life we reassess a little an important birthday gives us a chance to think about ourselves and what
we want to accomplish in our personal and professional lives. The fifties are
particularly important because we have lived so much of our lives already,
and realize how precious our time is.
JULIANNE
MOORE
LOS NUEVOS
50’s
“an important birthday gives us a chance
to think about ourselves and what we want
to accomplish”
A
ccording to you, why being 50 today
is different from being 50 twenty years ago?
I think we are all living longer than we used to - we are having our children
later, so many of us still have children at home, and rather than facing
retirement are facing vibrant professional lives.
W
hat does ageing gracefully
mean to you?
We are lucky to age; it is a privilege to grow old.
Our life experience brings us so much richness
and knowledge. And I find that I am much more
comfortable with myself as I grow older.
W
“We realize
how precious
our time is”
hat is your understanding of L’Oréal Paris
tagline “Because you’re worth it”?
That every woman is worth time and care - that we must take
the time to invest in ourselves because every human being counts.
“We are lucky to age”
Y
ou are a committed woman. What cause
matters most to you?
I am very concerned about poverty in the United States. Currently,
one in four children here lives in poverty - which is absurd in a country
as developed as ours. I am also committed to health care, and education
causes - environmental causes and reproductive rights.
“TENGO 50 Y ME SIENTO
TOTALMENTE RENOVADA.“
JULIANNE MOORE
“So many of us are facing
vibrant professional lives”
W
hat is the most daring thing you did in your fifties?
Probably to model for L’Oréal Paris! It is quite an honor and I feel I have a high
standard to hold up!
LAS
CLAVES
DE LA
ACTIVIDAD
CELULAR
LA
Cells renewal (1)
ACTIVIDAD
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CELULAR PERMITE UNA ACTUALIZACIÓN
products.
CONSTANTE DEL CONOCIMIENTO Y LA
COMPRENSIÓN
DE LA FORMA EN QUE VIVIMOS,
The 50’s drop
ENVEJECEMOS Y MORIMOS. ESTO INCLUYE EL
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ESTUDIO
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which remains relatively constant in the younger years and then begins `
to CÉLULAS
drop dramatically after
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CUTÁNEAS
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The renewal process slows down: the division capacity of keratinocytes
DE LAS
MÁS
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MANERAS
PARA
is reduced;
corneocytes
accumulate,
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lead
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and a thickening
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DESARROLLAR
MÁS
PRODUCTOS
corneum which becomes brittle. The transit time of keratinocytes in the
ANTI-ENVEJECIMIENTO.
epidermis may be lengthened
by more than 10 days.
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AMBIENTE
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integridad de la piel y para el desarrollo de soluciones de alto
OXIDANTE.
self-renew, in order to maintain their steady state numbers. To
rendimiento destinadas a prevenir el envejecimiento cutáneo.
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FibroblastsKeratinocytes
ular fuel produced and stored in the body becomes less
(1) Cellular
renewal
rate decreases by 40% between the age of 50 and 70.
e, and decreases the rate at which
skin hace
cells function.
Desde
muchos
años, los investigadores de L’Oréal
ALTOcells,
POTENCIAL
1% of total living epidermal
and are anchored on the
REGENERATIVO
NO
dermo-epidermal junction.
Mother cells are responsible
for
Situated at the bottom of the epidermis, nestled in the depths
epidermal cell renewal DISMINUYEN
potential.
CON
Keratinocytes
Corneocytes
Célula madre
Mother
CellFibroblasts
Mother Cell
Why is the renewal of mother cells
so capital for skin?
MILLONES
DE NUEVAS
CÉLULAS
CADA DÍA
Skin is a dynamic organ which cells constantly renew from the bottom of
the epidermis to the top, to maintain the good quality of the skin barrier,
with a constant amount of cells.
Elisabeth
ELISABETH
Bouhadana,
BOUHADANA,
L’Oréal
ParisdeScientific
Directora
Communication
ComunicaciónDirector
Científica de
L’Oréal Paris
Only a few undifferentiated cells are capable of mitotic divisions, giving
birth to new identical “mother” cells or differentiated keratinocytes.
Mother cells renewal guarantee skin quality maintenance, to promote
a good level of vital functions : protection between inside and outside
the organism, keeping the moisture in, and protecting the body from
microbial invasion, toxins, dehydration... The renewal capacity of skin is
also vitally important for repairing the skin after an injury and to enable
wound healing.
LOS INVESTIGADORES
DE L’ORÉAL HAN
ESTADO
TRABAJANDO
How many
mother cells do we
have in the skin?
PARA
DESARROLLO
In the epidermis,
less than 1%EL
of cells are
mother cells. Epidermal
mother cells have a huge regeneration potential. One single cell is able to
generate more than
100 billion
keratinocytes, enough to reconstitute the
DE
SOLUCIONES
DE
skin surface of the total wordwide population.
ALTO RENDIMIENTO
How many cells are located on the outer skin
layerDESTINADAS
of our face?
A PREVENIR
The number of cells on a face is a function of area, which varies among
EL
ENVEJECIMIENTO
individuals. If we
consider
a mean surface of a face (540 cm² - 9% of
the total body surface) and the maximum surface of a corneocyte, we
CUTÁNEO.
can estimate 45 million cells minimum
on the skin outer layer. The total
amount of epidermal cells on the face is about a billion.
Are there any dermatological procedures to help
accelerate cellular renewal rate?
High concentrations of retinoids or chemical peels can accelerate cellular
renewal, but it can be very irritating for the delicate ageing skin.
In presence of antioxidants and ATP cellular boosters, it could be
possible to protect mother cells activity, and to provide them with energy
so that cell renewal wouldn’t decrease when agressed by the harmful
environment.
LAS CLAVES DE LA
ACTIVIDAD
CELULAR
¿CÓMO PROTEGER LA CAPACIDAD REGENERATIVA
DE LAS CÉLULAS MADRE?
Protecting mother cells from oxidation: a new approach
PROTEGER LAS CÉLULAS MADRE DE LA OXIDACIÓN:
UN DESCUBRIMIENTO
PIONERO
In vitro tests demonstrate
that oxidative stress is able
to block the regenerative potential of mother cells,
Un nuevo
de éxito
para proteger
preventing
themenfoque
to forming colony
clones.
la capacidad de
regeneración de las células madre de la piel sería utilizar
ingredientes
tópicos
capaces de proteger a las células
Effect of oxidative
stress on activos
skin mother
cells
madre0contra
el
estrés
oxidativo
y los 20
daños
UVA.
J
5J
J
40 J
REFUERZO DE LAS CÉLULAS DE COMUNICACIÓN Y ESTIMULAR
LA ENERGÍA CELULAR
La papila dérmica desaparece progresivamente con la edad,
lo que conduce a la reducción de la superficie de intercambio
entre la dermis y la epidermis, impactando importantes vías de
In blue = clone colonies formed by mother cells after UVA exposure
señalización implicadas en la regeneración de la piel.
Human keratinocytes and mother cells were cultured in vitro.
When submitted to oxidative stress the petri dish occupation by cells
undergo a decrease, showing the decrease of clonogenic potential of mother cells.
MEJORA LA COMUNICACIÓN INTERCELULAR
A new approach to protect the regenerative capacity of skin mother cells
E INCREMENTA
EL
ATP
DE
ADENOSINA)
would be to use
topical
active(TRIFOSFATO
ingredients able to protect
them
against
oxidative
stress.
LA SÍNTESIS
PODRÍA
SER UNA ESTRATEGIA INTERESANTE
PARA OPTIMIZAR LA POTENCIA REGENERATIVA
DE LAS CÉLULAS MADRE, RESTAURANDO LAS FUNCIONES
VITALES DE LAS CÉLULAS.
RENOVACIÓN CELULAR, UN NUEVO COMIENZO PARA TU PIEL
Age Perfect Renovación Celular, fue concebido basado en dos
principales factores del envejecimiento cutáneo; alrededor de los 50
años, la renovación epidérmica se ralentiza y disminuye la energía.
Para crear la fórmula de Age Perfect Renovación Celular, una
exclusiva y específica asociación de 3 poderosos ingredientes
activos fueron seleccionados, con el objetivo de impulsar la
renovación de la célula epidérmica y las principales funciones
de las células.
• Natecium DHC®,
ofrece un alto poder
antioxidante y preserva
las “células madre”.
• SMS-Recharge [Cicer
Arietinum], estimula la
síntesis de ATP para
revitalizar las células.
• Vitalline [Extracto
de semillas de Vigna]
favorece la comunicación
celular y estimula los
fibroblastos para producir
colágeno I.
NATECIUM DHC® TIENE UN AMPLIO ESPECTRO DE CAPACIDAD
NATECIUM®DHC, a very powerful and global
ANTIOXIDANTE
RENOVACIÓN
antioxidant to protect mother cells
CELULAR
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at%various
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levels: los
• cell’s
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evitar
se• against
pueden
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cell membrane
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cell membrane
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31%
dna*
cytoplasm**
cellular
PROTECCIÓN
AOXAOX
COMPLETA
CELULAR***
membrane
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complete
protection
Cellular complete
AOX protection
protection
Los antioxidantes de% of protection %%DEofPROTECCIÓN
39%
referencia son generalmente
39%
36%
36%
eficaces contra sólo un tipo de
31%
31%
especies reactivas de oxígeno.
*
**
cellular
dna
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DNA*
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cellular **
dna*
cytoplasm
El Natecium DHC® es eficaz
CELULAR*** ***
membrane
membrane***
contra los tres principales
tipos de especies reactivas del
* DNA comete test after UVA exposure ** DCFH-DA cellular test after UVA exposure *** LPO cellular test after UVA exposure
oxígeno. Además, Natecium
DHC® tiene la capacidad de
proteger citoplasma, núcleos y
las membranas de las células
madre del estrés oxidativo.
* DNA**comete
testcellular
after UVA
DCFH-DA
test after
*** LPO cellular test after UVA exposure
* DNA comete test after UVA exposure
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***cellular
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afterexposure
UVA exposure
1
RENOVACIÓN
CELULAR
UN NUEVO
PARA
COMIENZO
ENERGÍA CON SMS-RECHARGE
SMS-Recharge [Cicer Arietinum] actúa en 3 niveles para
impulsar la energía celular:
SMS Recharge, Increase of intracellular
1) Aumenta significativamente
energy within the mitochondria
TU PIEL
el ATP intracelular en la mitocondria
por 74% en los fibroblastos y 53% en queratinocitos.
In presence of SMS recharge, intracellular ATP significantly
increases in the mitonchondria,
regeneration
of ATP reserves
2) Aumenta
la regeneración
de las
improves in the epidermis and cellular metabolic activity in
the dermis is boosted.
los queratinocitos humanos.
% of improvement
at 1% of SMS recharge
fibroblasts
keranocytes
3)
la actividad
metabólica
de las células cutáneas en un
ATPEstimula
regeneration
Metabolic
activity
57% sobre los fibroblastos humanos.
Intracellular ATP
2
reservas del ATP un 20% en
+74%
+57%
+20%
+53%
LA COMUNICACIÓN CON VITALLINE
Vitalline (Vigna aconitifolia o haba mariposa) provienen de la
India. Las semillas y vainas se utilizan en la medicina tradicional.
tivate
energy & Cells
communication
Vitalline
COMBINACIÓN
DE SMS-RECHARGE
& VITALLINE
Increases inter cellular communication
between dermis
& epidermis
Las semillas,
en particular,
se dice que dan tonicidad.
Todas
las
células
necesitan
energía
para
sobrevivir
y
mantener
Para
la
piel,
el
Vitalline
estimula
la liberación de mensajeros
SMS-Recharge + Vitalline,
sus funciones
vitales:
crecimiento, desarrollo y renovación de la
An interesting association
to boost
cellular
Vitalline (Vigna aconitifolia), comes from India. Seeds and pods
celulares
por tonicity.
el fibroblasto para activar el crecimiento de los
energy and reactivate cellular vitality. Maintain
are used in traditional medicine
to boost
célula. Las mitocondrias son pequeños organismos dentro de las
vital functions.
queratinocitos, que a cambio producen otro mensajero para
On the skin, Vitalline stimulates the liberation of cell messengers
células que convierten y almacenan energía.
estimular
el of
metabolismo
dereturn,
los fibroblastos y en particular la
by the fibroblast to activate
the growth
keratinocytes. In
keratinocytes produces síntesis
another cell
messenger
to
stimulate
de colágeno I.
All cells need energy to stay alive and maintain their vital
fibroblast metabolism, and particularly collagen synthesis.
FOSFATO
ADENOSINA
FUENTE DIRECTA
functions:
cell growth,
development, TR1,
and renewal.
Essential
roles of ATP can
be linked to key function in the skin:
DE ENERGIA
CELULAR
QUERATINOCITOS
keranocytes
• Epidermal renewal, epidermal
cells differentiation
ATP (siglas
en inglés), and
es la
desquamation.
fuente más directa de energía
más común encontrada para la célula. Esta energía se obtiene
• Skin cell communication,
especially between
del metabolismo
dedifferent
los alimentos (azúcar, ácidos grasos,
layers to maintain a good homeostasis of skin.
aminoácidos...) y se almacena como energía potencial química en
• Essential molecules synthesis (proteins by fibroblasts
la célula. ofLas
funciones esenciales del ATP pueden ser vinculadas
of dermis, lipids by keratinocytes
epidermis…).
a la función dominante en la piel:
MENSAJEROS
cellular
CELULARES
messengers
MENSAJEROS
cellular
CELULARES
messengers
FIBROBLASTOS
fibroblasts
COLÁGENO TIPO 1
Type I Collagen
Thanks to Vitalline, a good intercellular communication
UNA BUENA COMUNICACIÓN
INTERCELULAR ENTRE
LAS CÉLULAS
DE LA DERMIS Y EPIDERMIS
ES RESTAURADA PARA IMITAR
EL ENTORNO DE UNA PIEL
JOVEN.
RENOVACIÓN CELULAR
por primera vez,
L’ORÉAL PARIS CREA
LA REGENERACIÓN CELULAR
EN UN TARRO
Dansyl chloride test is one of the few validated
and published methods which allows the in vivo
evaluation of cutaneous renewal rate.
Easy to implement and non invasiveness encouraged
L’Oreal Research to go further.
The dansyl chloride quantification is a method which has been
specifically adapted by the evaluation teams of L’Oréal.
A dansyl chloride patch (dye without any particular activity but which
emits fluorescence under UV light) is applied on the skin for 48 hours
to impregnate the total stratum corneum. The cosmetic product is
applied daily. Fluorescence disappears at the same rate as cells renew.
The faster cellular renewal is, the faster the fluorescence deasappears
compared to a control site.
UNA CREMA RECONSTRUCTORA
ALTAMENTE REGENERATIVA
The influence of the cosmetic product on cellular renewal
is studied until the complete disappearance of fluorescence.
UNA SATISFACTORIA TEXTURA CREMOSA
Finally, the data processing by a software of analysis
of image allows to quantify the cellular renewal.
La estructura de esta emulsión suave y untuosa se basa en
derivados de azúcar que hacen que su aplicación sea una
The biological luminescent quantification of cells
experiencia sensorial agradable. Gracias a una asociación bien
equilibrada de agentes emolientes, la textura se funde para envolver
Measure of the performance of cell regeneration
la piel en una sedosa capa protectora de nutrición y confort.
The study was carried out in double blind on 33 female
volunteers, to demonstrate the stimulation of epidermal
Enriquecida
con tountheamplio
espectro
de sistema de filtrado de
cellular turnover thanks
CELLULaR
RENaISSaNCE
day formula,
versus control
non treated
site. 15] para proteger las células
rayos
UVA-UVB
[PPD
+ / SPF
madre del medio ambiente.
MEASURE OF THE PERFORMANCE OF CELL REGENERATION
MEASURE
OF THE PERFORMANCE
OF QUANTIFICATION
CELL REGENERATION
VIA THE BIOLOGICAL
LUMINESCENT
OF CELLS
VIA THE BIOLOGICAL LUMINESCENT QUANTIFICATION OF CELLS
The study was carried out in double blind on 33 female volunteers, aged 37 to 65 years, to
TestThe
principle
study wasthe
carried
out in double
blind on
33 female
volunteers,
aged
to 65 years,
to
demonstrate
stimulation
of epidermal
cellular
turnover
thanks to
the37
complete
CELLULAR
demonstrate
the
stimulation
of
epidermal
cellular
turnover
thanks
to
the
complete
CELLULAR
*
DE
LAS
MUJERES
RENAISSANCE
formula,
versus
control
non
treated
site.
The skin is first artificially colored using dansyl chloride, a molecule able
RENAISSANCE formula,
control
treated
site.
to plug a versus
fluorescent
lightnon
onQUE
skin
thanks
to its
biological affinityDE
with skin
REPORTARON
LA
TEXTURA
LA
TEST PRINCIPLE
cell proteins envelopes.
CREMA
TEST
PRINCIPLE
measurements
of theChloride,
fluorescence
intensity able
wereto
done
The skin
is first Comparative
artificially colored
using Dansyl
a molecule
plug a fluorescent light on
AGE
PERFECT
overtime
on
aaffinity
daily basis.
The
is first
artificially
colored
using
molecule ableCELULAR
to plug a fluorescent light on
skin skin
thanks
to itsbiological
with Dansyl
skinRENOVACIÓN
cellChloride,
proteinsaenvelopes.
As epidermal
cells
regenerate
inDE
depth,
corneocyte
desquamate
at on
thea daily basis.
skin
thanks tomeasurements
itsbiological
affinity
with skin
cell
proteins
envelopes.
Comparative
of the
fluorescence
intensity
were
done
overtime
ES
AGRADABLE
USAR.
skin surface and
skinfluorescence
fluorescence intensity
progressively
decrease
at the same
Comparative
ofinthe
were
done
overtime
on a and
dailyskin
basis.
As epidermal measurements
cells
regenerate
depth,
corneocyte
desquamate
at
the
skin
surface
rate as new cells appear.
As
epidermalprogressively
cells regenerate
in depth,
corneocyte
desquamate
atappear.
the skin surface and skin
fluorescence
decrease
at the
same rate
as new cells
* DE ELLAS, ESTA
Y PARA EL
fluorescence progressively decrease at the same rate as new cells appear.
93%
92%
FÓRMULA LES DIO UNA SENSACIÓN
Treated zone - 15 days
INMEDIATA DE BIENESTAR Y CONFORT.
Non-treated zone - 15 days
UNA NUEVA FRAGANCIA DISTINTIVA
Una fragancia verde y floral, con acento de Musc para crear una
identidad fuerte y distintiva para Age Perfect Renovación Celular.
The faster the signal decreases, the faster dead skin cells are removed from the skin surface, the
The
faster
the signal
the faster
deadthe
skin
cells
areskin
removed
the skin surface, the
faster
the skin
renewal
occurs.
Thedecreases,
faster
the signal
decreases,
faster
dead
cells arefrom
removed
from the
skin surface, by
the2,7
faster
thein
skin
renewal occurs.
faster
skin renewal
The cellthe
renewal
cycle
isoccurs.
accelerated
days
comparison
with the non-treated area.
The18,6%
cell
renewal
cycleby
is accelerated
2,7 days in comparison
with the
The
renewal cycle
is accelerated
2,7
days
inby
comparison
with the non-treated
area.
Thiscell
corresponds
to
acceleration
of cell
turnover.
non-treated
area.
This corresponds to
18,6% acceleration
of cell turnover.
86%
* DE LAS MUJERES ENCONTRARON
AGRADABLE LA FRAGANCIA DE
This corresponds to 15,7% acceleration of cell turnover, equivalent
to 4 million new cells* reaching the skin surface faster.
cells renewal
estimated number
of cells renewed
per day in millions
AGE PERFECT RENOVACIÓN CELULAR
45
40
+4 million
• Notas altas - 1ª hoja verde Accord,
Osmanthus, Sorbete de manzana.
with
renaissance
cellulaire
35
30
25
• Notas medias - Esencia de magnolia de
selva, Seringa salvaje, Fresia azul.
• Notas bajas - Leche de Musc, Cedro
blanco, Madera de cachemira.
11
11
20
20
30
40
50
60
70
80
test versus–nude
skin on 33 women. Calculation
* CORTE Francia - 111 mujeres*In–vivo
Monadique
Noviembre/Diciembre
2011 of the average number of faster renewed cells each day for a face.
age
RENOVACIÓN
CELULAR
give cells
a new start
the ultimate solution
to accelerate cellular
renewal and skin
regeneration
AGE
PERFECT
RENAISSANCE
CELLULAIRE
skin is plumper
Cómo dar
a tu piel
*
uncells
nuevo
Give
a new start comienzo?
1. Grading by DENSISCORE® & DERMOTRACE®
Clinical tests on 39 women during 2 months with the following skin characteristics:
• Degree of fold >3 at T0
• with skin tonicity problems
PERFECT
RENOVACIÓN CELULAR
Why using Dermotrace®?
It measures the capacity of skin to rebounce after
leaving a standardized pressure mark on the skin.
CREMA DE NOCHE
AGE
Inmediatamente la piel está más sedosa, bien-nutrida
y Results:
confortable.
After 1 month, skin marks
+19,3%
+21,4%
Noche
tras
la piel se ve fortalecida y redensificada.
less visibly
and noche,
after 2 months,
+9%
skin bounce continues to improve
Cómo
masajear para ayudar a que la crema de noche penetre
[+21.4%].
en la piel:
bounciness
T2 months
density
Like a true renaissance for mature skin, L’Oréal
Paris has created the Cellular Reniassance range.
Between the potent Serum, the Reconstitutive
Day Cream and the Regenerative Night Cream,
the Cellular Renaissance routine protects mother
cells and stimulates their regeneration.
CREMA DE DÍA
AGE PERFECT RENOVACIÓN CELULAR
Inmediatamente la piel está más sedosa y confortable. Día tras
día, como un verdadero renacimiento, la piel está redensificada,
regenerada, resplandeciente.
Los secretos sobre cómo aplicar la crema para maximizar la
regeneración celular:
1. Aplica el producto sobre las mejillas,
la frente, el cuello y el escote.
Restoring
Cream
2. Con movimientos
circulares, Day
masajea
el
producto sobreDay
la after
piel.day,
«Esto
ayuda
a
que
a day cream to accelerate cellular renewal. Thanks to
Renaissance
new cells are created, faster, every day.
la aplicación deCellular
la
textura
sea skincare,
homogénea»
This highly regenerative skincare contains also a UVB FPS 15/UVA
3.
PPD++ protection to prevent the skin from solar radiations.
A silky cream, thin yet nurrishing for a sensorial experience
Frota el rostro con
and agenerosos
visible result. y ligeros
Immediately,
the desde
skin is softer,
suppler and comfortable.
movimientos, empezando
el centro
Day after day, like a real rebirth, the skin is regenerated,
del rostro hastareplumped,
el exterior.
«Esto estimula
resplendent.
T1 month
T1 month
10%
0%
25%
2. Wrinkle grading on morphings
Clinical tests on 50 women aged from 50 y.o
and up with the following skin characteristics:
• Degree of ptose >2 at T0
producto
sobrefoldlas
• Nasogenian
>3 mejillas,
at T0
• with wrinkles, spots and lack of tonicity
1. Aplica el
la frente, el cuello y el escote.
2.
Results:
After 1 month, nasogenian wrinkle
Con movimientos
circulares,
and ptose
decrease, masajea
and continue
to
improve
after «Esto
2 months
of usage.
el producto sobre la piel.
ayuda
a
T1 month
T2 months
nasogenian
-17,8%
-21,8%
ptosis
-16,1%
-18,2%
que la aplicación de la textura sea
homogénea.»
skin
is fresher, resplendent**
During 2 months, 46 women, age below 65 y.o, evaluate the tolerance,
3. Facilita la penetración
del producto
efficacy and cosmeticity
of RENAISSANCE CELLULAIRE Day Cream.
They
have
the
following
characteristics:
presionando ligeramente
el rostro
usando
• Menauposal for at least 3 years without SHT
la yema de los
dedos
y laincluding
palma
desensitive
la skin
• All
skin types,
50%
• Skin tonicity problems
mano para estimular la circulación.
4.
Results at T1 week
For 80% of women, skin is
Acaba con movimientos
amplios y
fresher and smoother.
For
96%
of
them,
skin feels
alisadores utilizando el borde
de la
comfortable.
desde adentro hasta el exterior.
la penetración de la crema»
*tests on the day cream formula **Self-Evaluations
Results at T1 month
For 85% of women, skin feels
more resistant and revitalized.
For 89% of them, skin feels
mano
suppler.
Results at T2 months
Complexion has improved.
80% of women observed a
more radiant complexion.
And for 83% of them,
complexion is more uniform.
Regenerative Night Cream
Cellular activity is at its highest level at night,
the best moment for dermis and epidermis
regeneration. Night after night, the skin is like reborn.
This highly regenerative night cream has a firm,
consistant, nourishing and melting texture for
a comfortable and intense action. Immediately,
the skin is softer, nourished and comfortable.
Night after night, like a real rebirth, the skin is
stronger and thicker.
Golden Serum sublime radiance
An exclusive serum into which the L’Oréal Research Division
has incorporated the Cell Vitality Stimulator System
to regenerate the skin and induce cellular metabolism*.
This regenerative concentrate helps to create new cells every
day and the skin is regenerated.
The formulation is supplemented with gold Micro-Reflectors
which instantly sublimate the skin to counter dullness.
With the first drops, the skin feels silky and looks fresher.
With every day, cells are revitalised and the skin is regenerated
to make it firmer and visibly sublimated.
Clinical tests
AGE
PERFECT
RENAISSANCE
CELLULAIRE
Test performed on the serum alone
Dansyl Chloride performed on 27 women
Cell renewal is accelerated
4 Weeks clinical study
performed under dermatological control on 40 women showed, twice a day.
-21,9% on roughness ; +19,2% in eveness ;
-19.2% skin texture irrigularities
Usage study T4 weeks - on 72 women volunteers, twice a day.
87% declare a more velvety skin
77% notice a fresher skin
75% witness untired skin, like after a good night
* test in vitro
Para su información.
ForYourInformation.
At
50,50,
everything
starts again…
A los
todo comienza
de nuevo…Give
Dale
Cells
your
skinun
a new
start.
a tu piel
nuevo
comienzo.
Laactivity
actividad
drops at 50.
Millions of new cells
de
las
células
disminuye
a los 50.
Millones
everyday.
A new approach
to protect
de nuevas
célulasNatecium
todos los®DHC,
días. the
Un nuevo
mother
cells.
ultimate
forlas
cellular
protection.
enfoque antioxidant
para proteger
células
madre.
Regeneration
& último
reboostantioxidante
for renaissance.
Natecium
DHC®, el
Cellular regeneration visualized
para
la protección
Regeneración
in vivo.
4 millioncelular.
new cells
every day. y
estimulación
de renacimiento.
A unique texture
signature.Regeneración
The most
precious
design. in vivo. 4 millones de
celular visualizada
células nuevas cada día. Una textura única.
El diseño más precioso.
RENOVACIÓN
#31
CELULAR
The
Skin
Rebirth
Issue
AGE
PERFECT
RENAISSANCE
CELLULAIRE
Director of PARIS
International
Communication Marie Gulin [email protected]
L’ORÉAL
MÉXICO
Editor Camille Le Gall 01 47 56 35 67 [email protected]
FÉLIX
NO.Amélie
6 COL.
TLACOQUEMÉCATL
DEL VALLE, C.P. 03200, MÉXICO, D.F.
EditorialCUEVAS
Project Leader
Challeat
01 47 56 43 12 [email protected]
Communications
Assistant Johanna
Geus 01
47 56 77 20 [email protected]
ARACELI
BECERRIL
MARTÍN.
GERENTE
DE RELACIONES PÚBLICAS.
TEL: 52 (55) 5999 6054. CEL: 04455 2858 1850 CORREO: [email protected]