Honey Bunches of Oats - Billboard Latin Music Marketing Awards
Transcripción
Honey Bunches of Oats - Billboard Latin Music Marketing Awards
Honey Bunches of Oats Bunch of Beats PR Submission for Billboard Latin Music Marketing Awards Supporting Materials For more information please contact: Michelle Mendoza XL ALLIANCE [email protected] (646) 461 -‐ 6276 Melissa Naranjo XL ALLIANCE [email protected] (646) 470 -‐ 9915 1 TABLE OF CONTENTS: COMMUNICATION DOCUMENTS Press Releases Photo Distribution Daily News Flash EVENT ACTIVATION VISUALS MEDIA CLIPS PUBLIC RELATIONS CAMPAIGN RESULTS 3 28 37 48 COMMUNICATION DOCUMENTS 3 POST FOODS’ HONEY BUNCHES OF OATS® RELEASES EXCLUSIVE MUSIC VIDEO “Bunch of Beats” Sweepstakes Encourages Fans to Upload Video to Win Weekly $500 Drawing Parsippany, NJ (November 11, 2013) – Post Foods’ Honey Bunches of Oats® announced today a new brand anthem in collaboration with up-and-coming pop duo, Domino Saints. The exclusive “Smile While You Shake It” music video is the cornerstone of a multi-tiered entertainment program fueled by the positive power of music and is rolling out simultaneously to both general and Hispanic markets. Inspired by samba beats, the song and signature dance cleverly incorporate the cereal box and breakfast utensils as percussion instruments making it catchy and fun for families to adopt and make it their own. National bilingual media, social media and website (bunchofbeats.com) will invite and make it easy for bunches of everyday people to showcase their own versions of the dance, share it digitally, win prizes and be part of a morning music movement that will make America smile from coast to coast. “Rather than focus on product placement opportunities in music videos, we wanted to take it a step further and create a brand anthem that relayed the spirit of Honey Bunches of Oats and rallied our fans,” said Tony Shurman, VP of Marketing at Post Foods. “As the brand deepens its commitment to the Hispanic community, we saw an opportunity to partner with a crossover artist and create a music video that spoke to all our Honey Bunches of Oats fans. We hope this song strikes an emotional chord and gets our fans smiling, shaking and sharing!” This contagious upbeat song will inspire people to make and share their own versions of the dance joining in a movement that celebrates what it means to start the day off with a smile. The song, the talent and all of the campaign elements truly embody the brand’s spirit of cultural inclusiveness and positivity under one big integrated program. “We want to make Honey Bunches of Oats the catalyst of morning positivity by providing consumers with the product, song, dance and tools to express themselves authentically as they join the movement that will make America smile,” said Mike Foley, Senior Brand Manager U.S. Hispanic and Export, at Post Foods. Elements of the Program Include: “Smile While You Shake It” Music Video: Universal Music Latin Entertainment duo Domino Saints conveys the brand’s energy and spirit of positivity through the song’s uplifting lyrics. As emerging crossover talent, the duo mixes Spanish lyrics into the primarily English song for a catchy hook guaranteed to make you smile. 7 “Bunch of Beats” Sweepstakes: Fans will be encouraged to take the stage in their own homes and on the street to record a short video for the chance to win weekly prizes. Tutorials from Domino Saints will encourage fans to learn a 15-second dance routine to accompany the song. Consumers can upload a video of their dance moves to the “Bunch of Beats” microsite or a custom tab on either the Honey Bunches of Oats or Pensemos Positivo Facebook Fan Pages. One video submission will be selected randomly every week over a span of 31 weeks to win a $500 Visa gift card, for a total of $15,500 worth of prizes. The sweepstakes launches November 11 and ends June 15. For more information, please visit www.honeybunchesofoats.com. To upload a video submission and for contest rules, please visit www.bunchofbeats.com, www.facebook.com/honeybunchesofoats or www.facebook.com/PensemosPositivo. About Post Foods, LLC Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company’s founding in 1895. Post’s portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles™, Great Grains®, Post® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, and Honeycomb®. Post is dedicated to nourishing goodness, providing consumers with a variety of cereal choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post Cereals, visit www.PostFoods.com. About Domino Saints Domino Saints is an explosive Urban Pop Duo from San Juan, Puerto Rico that has been tearing down the house since 2007 on stages across the world, from Boston to Colombia. The group’s fusion of Urban/Pop sounds, Caribbean soul mixed with an unmistakable Rockstar vibe has put them in a league of their own and a “must see” act in the Latin Industry. The Domino sound is pure energetic combination of Dancehall Reggae, Electronica with a trademark Jamaican Glam style appealing to all audiences around the globe. About Universal Music Group Universal Music Group is the world's leading music company with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, the industry's leading global music publishing operation. Universal Music Group's record labels include A&M/Octone, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Universal Music Latino, Universal Republic and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company. Universal Music Group is a unit of Vivendi, a global media and communications company. 8 EL CEREAL HONEY BUNCHES OF OATS® DE POST FOODS LANZA EXCLUSIVO VIDEO MUSICAL El sorteo “Bunch of Beats” alienta a sus fans a que suban su video y así tengan la oportunidad de ganar $500 en el sorteo semanal Parsippany, NJ (11 de noviembre de 2013) –El cereal Honey Bunches of Oats® de Post Foods anunció el día de hoy el lanzamiento de un nuevo himno de la marca, en colaboración con el nuevo dúo de música pop, Domino Saints. El video exclusivo “Smile While You Shake It” es la piedra angular de un programa de entretenimiento de varios niveles, alimentado por el poder positivo de la música, y se está lanzando simultáneamente en el mercado general y en el mercado hispano. Inspirado por el ritmo de samba, el nuevo himno incorpora inteligentemente los utensilios de cocina y la caja de cereal como instrumentos de percusión, haciéndolo divertido y contagioso para que las familias lo adopten como propio. La prensa nacional bilingüe, las redes sociales y la página de internet (bunchofbeats.com) invitarán y facilitarán a los consumidores a compartir todos los días sus propias versiones del baile, compartirlas digitalmente, ganar premios y ser parte del movimiento de música de cada mañana que hará que todo el país sonría, de costa a costa. “En lugar de enfocarnos en oportunidades de colocación de nuestro producto en videos musicales, quisimos ir un poco más allá y crear un himno de marca que transmitiera el espíritu del cereal Honey Bunches of Oats® e hiciera vibrar a nuestros fans”, dijo Tony Shurman, VP de Mercadeo de Post Foods. “A medida que la marca incrementa su compromiso con la comunidad hispana, vislumbramos una oportunidad de asociarnos con artistas “crossover” y crear un video que le hable a todos los fans del cereal Honey Bunches of Oats®. ¡Esperamos que esta canción le llegue al corazón de nuestros fans y los haga sonreír, vibrar y compartir!” Esta canción contagiosa inspirará a la gente a crear y compartir sus propias versiones de baile, uniéndose a un movimiento que celebra lo que significa empezar el día con una sonrisa. La canción, el talento y todos los elementos de la campaña realmente engloban el espíritu de integración cultural y el positivismo de un gran programa. “Queremos que el cereal Honey Bunches of Oats® sea el inicio del positivismo en las mañanas al darles a los consumidores el producto, la música, el baile y instrumentos para expresarse auténticamente, al unirse al movimiento que hará que el país sonría” dijo Mike Foley, Gerente Ejecutivo de Marca para el mercado hispano de EE.UU y Exportación de Post Foods. Elementos incluidos en el programa: Video musical “Smile while you shake it”: El dúo de Universal Music Latin Entertainment, Domino Saints, reúne la energía de la marca y el espíritu del positivismo en la edificante letra de la 4 canción. Como un dúo “crossover” emergente, combinan la letra en español en la canción que es primordialmente en inglés, y resulta en un ritmo pegajoso que garantiza tu sonrisa. Sorteo “Bunch of Beats”: Los fans serán alentados a grabar un video corto en sus hogares y en las calles, para tener la oportunidad de ganar premios cada semana. Domino Saints le dará a los fans consejos para aprender una rutina de baile de 15 segundos, para acompañar la canción. Los consumidores pueden subir un video de su baile en el microsite “Bunch of Beats” o en una pestaña especial en las páginas Honey Bunches of Oats® o Pensemos Positivo en Facebook. Un video será escogido al azar cada semana, por 31 semanas, para poder ganar una tarjeta de regalo con $500, por un monto total de $15,500 en premios. El sorteo se lanza el 11 de noviembre y termina el 15 de junio de 2014. Para más información, por favor visita www.honeybunchesofoats.com. Para subir un video y para conocer las reglas del sorteo, por favor visita www.bunchofbeats.com, www.facebook.com/honeybunchesofoats o www.facebook.com/PensemosPositivo. Acerca de Post Foods, LLC Post ha enriquecido las vidas de sus consumidores, trayendo comida de calidad a las mesas de los hogares desde que la compañía fue fundada en 1987. Con una variedad de productos para complacer todos los gustos y necesidades nutricionales de las familias, incluyendo favoritos como Honey Bunches of Oats®, Pebbles®, Great Grains®, Post Shredded Wheat®, Post® Raisin Bran, GrapeNuts® y Honeycomb®. Post se preocupa por la salud y bienestar de sus consumidores, ofreciendo una variedad de cereales con granos enteros, fibras y bajos en azúcar. Para más información sobre Cereales Post, visite: www.PostFoods.com. Facebook: http://facebook.com/PensemosPositivo Twitter: http://twitter.com/HBOatsLatino. Domino Saints es un dúo Urbano/Pop explosivo de San Juan, Puerto Rico que lleva encendiendo el mundo musical desde el 2007. Se ha establecido en su propia liga musical gracias a presentaciones impresionantes y fusiones de sonidos latinos y urbanos con melodías pegajosas. Su estilo único es una mezcla de Dancehall Reggae, Hip Hop y Electrónica con mucho sabor Caribeño. Acerca de Universal Music Group Universal Music Group es la compañía de música líder en el mundo, con operaciones propias o licenciadas en 60 territorios. Sus operaciones incluyen a Universal Music Publishing, líder mundial en la industria de la Edición Musical. Entre los sellos disqueros que forman parte de Universal se encuentran: A&M/Octone, Angel, Astralwerks, Blue Note, Capitol Records, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, I.R.S., Island Records, Lost Highway Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group y Virgin Records, así como una multitud de sellos disqueros propios o distribuidos por sus subsidiarias a nivel mundial.Universal Music Group posee el catálogo más extenso de la industria de la música, que incluye a los artistas y las grabaciones más populares de los últimos 100 años. El catálogo de UMG se comercializa a través de dos divisiones, Universal Music Entreprises (en USA) 5 y Universal Strategic Marketing (fuera de USA). Universal Music Group además incluye Global Digital Business, división de nuevos medios y tecnología y Bravado, la compañía de "merchandising". Universal Music Group es una filial poseída en su totalidad por Vivendi. ### 6 POST FOODS’ HONEY BUNCHES OF OATS® MAKES CELEBRITIES “SMILE WHILE THEY SHAKE IT” TH AT THE 14 ANNUAL LATIN GRAMMY GIFT LOUNGE A limited edition box of Honey Bunches of Oats® designed by celebrity artist LEBO, will unlock the premiere of the brand anthem “Smile While You Shake It” Parsippany, NJ (November 18, 2013) – Honey Bunches of Oats® will surprise presenters and performers at the 14th Annual Latin GRAMMY Awards® Gifting Lounge with a Limited Edition cereal box designed by Cuban-American artist David LeBatard, a.k.a. LEBO. The custom designed box debuts the brand’s inspirational music anthem “Smile While You Shake It,” featuring Latin duo Domino Saints. Some of the hottest names in music and entertainment will receive this limited edition box of Honey Bunches of Oats® as an artistic piece that embodies the positive spirit of Latin music. Only 200 custom-made boxes were printed, thus making it a valuable collector’s item. ”I am honored to have been selected by Honey Bunches of Oats® for this project,” said commissioned box artist, David LeBatard, a.k.a. LEBO. “This piece was inspired by the positive personality of the brand expressed by Latin music imagery that embodies our Latin flavor and cheerful spirit. I wanted this piece to be dynamic, inclusive and cheerful.” A poster-sized version of the design will be autographed by visiting celebrities and donated to The Latin Recording Academy® in support of the Latin GRAMMY in the Schools education program. “We wanted to share the gift of positivity with celebrities visiting the lounge and provide something extremely unique but still inspired by music,” says Mike Foley, Senior Brand Manager U.S. Hispanic and Export, Post Foods. “We will surprise them with an interactive station that unlocks the world premiere of our music anthem and dance “Smile While You Shake It” by using the Limited Edition box as the key that reveals content digitally.” When celebrities hold the LEBO designed box in front of an interactive screen at the lounge, augmented reality technology will play multimedia content that turns the booth into a “Smile While You Shake It” dance party. “Smile While You Shake It” is the anthem for a national movement and campaign called Bunch of Beats, launched November 11th. Inspired by samba beats, the song and signature dance cleverly incorporate the cereal box and breakfast utensils as percussion instruments. The anthem is a catchy beat to start the day off with a smile. The campaign will inspire “bunches” of every-day people to do their own versions of the dance, share it digitally, win prizes and be part of a morning music movement that will make America smile from coast to coast with Honey Bunches of Oats®. 11 1 “The week of Latin GRAMMY celebrations is the perfect stage to premiere a program anchored on the positive spirit of Latin music,” said Foley. “We are delighted to be able to share the fun, dance and catchy tune of our new anthem with some of the biggest names in the music industry backstage.” Visitors will take home exclusive gifts that will also include Honey Bunches of Oats® newest flavor, “Morning Energy” with cinnamon crunch and chocolatey almond crunch, schedule to hit shelves in January 2014. This will give performers and presenters the unique opportunity to taste and enjoy the crunch of “Morning Energy” as they rehearse for the Biggest Night in Latin MusicTM, The Latin GRAMMY Awards. For more information about Honey Bunches of Oats® visit www.HoneyBunchesofOats.com, www.Facebook.com/PensemosPositivo and for information about the Bunch of Beats campaign and “Smile While You Shake It” please visit www.bunchofbeats.com. About Post Foods, LLC Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company’s founding in 1895. Post’s portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles™, Great Grains®, Post® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, and Honeycomb®. Post is dedicated to nourishing goodness, providing consumers with a variety of cereal choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post Cereals, visit www.PostFoods.com. About The Latin Recording Academy The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguesespeaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow @LatinGRAMMYs on Twitter, like "Latin GRAMMYs" on Facebook, and join the Latin GRAMMYs' social communities on Foursquare, Google+, Instagram, Pinterest, Tumblr, and YouTube. ### 12 EL CEREAL HONEY BUNCHES OF OATS® DE POST FOODS HACE QUE LAS CELEBRIDADES “SONRÍAN Y SE MUEVAN” EN EL SALÓN DE REGALOS DE LA 14ª ENTREGA ANUAL DEL LATIN GRAMMY® El famoso artista LEBO ha diseñado una caja de Honey Bunches of Oats® edición limitada con la que se va a revelar el himno “Smile While You Shake It” Parsippany, Nueva Jersey (18 de noviembre de 2013) – El cereal Honey Bunches of Oats® sorprenderá a los presentadores y a los artistas en el salón de regalos de la entrega anual de los Latin GRAMMY® con una caja de cereal edición limitada diseñada por el artista cubano-americano David LeBatard, también conocido como LEBO. La caja es la pieza clave en el debut del himno “Smile While You Shake It”, interpretado por el dueto latino Domino Saints. Algunas de las personalidades más famosas en el mundo de la música y el entretenimiento recibirán esta caja de edición limitada de Honey Bunches of Oats®, que es una obra de arte en la que se plasma el espíritu positivo de la música latina. Se han impreso únicamente 200 de estas cajas especiales, por lo que representan un artículo de colección con un valor importante. ”Me siento honrado de haber sido elegido por Honey Bunches of Oats® para este proyecto,” dijo el artista comisionado para crear la caja, David LeBatard, también conocido como LEBO. “Esta obra está inspirada en la personalidad positiva de la marca, expresada con imágenes de la música latina en la que se plasma el sabor y la alegría de vivir. Quería que esta obra fuera dinámica, incluyente y muy alegre”. Las celebridades presentes autografiarán una versión tamaño poster del diseño y éste se donará a La Academia Latina de Grabación® para apoyar el programa educativo Latin GRAMMY En Las Escuelas. “Queremos compartir el don de la positividad con las celebridades que visiten el salón y ofrecerles algo completamente único, pero sobre todo, algo que esté inspirado por la música,” dijo Mike Foley, Gerente Ejecutivo de Marca del Mercado Hispano de los Estados Unidos y de Exportación de la empresa Post Foods. “Los sorprenderemos con una estación interactiva en la que se revelará la premier mundial de nuestro tema musical junto con su baile “Smile While You Shake It”, esto se hará usando la caja de edición limitada como llave para abrir el contenido en forma digital.” Cuando las celebridades sostengan en sus manos la caja diseñada por LEBO enfrente de una de las pantallas interactivas del salón, se activará la tecnología de realidad virtual aumentada y con ello el contenido multimedia que hace que la cabina se convierta en una fiesta con la música y el baile de “Smile While You Shake It”. “Smile While You Shake It” es el himno de la campaña nacional llamada Bunch of Beats (Un montón de ritmos), el cual se lanzó el 11 de noviembre. Inspirado en el ritmo de la samba, la canción incorpora inteligentemente la caja de cereal y los cubiertos utilizados para el desayuno como instrumentos de percusión. El himno es pegajoso y motiva a comenzar el día con una sonrisa. La 9 campaña será inspiración para que los consumidores hagan sus propias coreografías y versiones del baile, las compartan digitalmente, ganen premios y participen en un movimiento de música mañanero que hará que todo el mundo en los Estados Unidos sonría de costa a costa con Honey Bunches of Oats®. “La semana de los premios Latin GRAMMY es el escenario ideal para lanzar un programa cuyos cimientos están anclados en el espíritu positivo de la música latina”, agregó Foley. “Estamos encantados de poder compartir la diversión, el baile y la música contagiosa de nuestro himno, junto con algunos de los grandes en la industria de la música, tras bastidores.” Los visitantes podrán llevarse a casa regalos exclusivos como los nuevos sabores de Honey Bunches of Oats, “Morning Energy”(Energía para la mañana), con canela crujiente o con almendras crujientes achocolatadas, programado para lanzarse al mercado en enero del año 2014. Esto les dará a los artistas y a los presentadores la oportunidad única de probar y disfrutar lo crujiente de “Morning Energy” mientras ensayan y se preparan para la noche más Importante de la Música Latina™. Para mayor información sobre Honey Bunches of Oats® visita www.HoneyBunchesofOats.com, www.Facebook.com/PensemosPositivo y para encontrar información sobre la campaña Bunch of Beats y “Smile While You Shake It” por favor visita el sitio web www.bunchofbeats.com. Acerca de Post Foods, LLC Post Foods ha enriquecido las vidas de los consumidores llevando cereal de calidad a la mesa del desayuno desde que la empresa fue fundada en 1895. El cereal Post cuenta con una cartera de marcas y muchos productos llenos de sabor y nutrición para satisfacer los gustos y las necesidades de nutrición de todas las familias, incluyendo los favoritos como Honey Bunches of Oats®, Pebbles™, Great Grains®, Post® Shredded Wheat, Post® Raisin Bran, Grape-‐Nuts®, and Honeycomb®. Post Foods se dedica a la salud y el bienestar, ofreciéndole al consumidor una gran variedad de opciones para cubrir sus necesidades alimenticias; hay productos de grano entero, alto en fibra y con bajo contenido de azúcar. Para obtener mayores informes sobre los cereales Post, visita el sitio web www.PostFoods.com. Acerca de La Academia Latina de Grabación La Academia Latina de la Grabación es una organización internacional compuesta por artistas, músicos, compositores, productores, y otros profesionales técnicos y creativos de la grabación, de habla hispana y portuguesa. La organización se dedica a mejorar la calidad de vida y las condiciones culturales de la música latina y sus creadores. Además de producir la Entrega del Latin GRAMMY para premiar la excelencia en las artes y ciencias de la grabación, La Academia Latina de la Grabación brinda programas educativos y de asistencia para la comunidad musical latina. Para más información acerca de La Academia Latina de la Grabación, por favor visite LatinGRAMMY.com. Para obtener noticias de último momento y contenido exclusivo, sigue @LatinGRAMMYs en Twitter, hazte un fanático en Facebook, e únete a las redes sociales de la organización en Foursquare, Google+, Instagram, Pinterest, Tumblr, y YouTube. ### 10 National Photo Distribution November, 22, 2013 – 10:00 AM / ET During the Latin GRAMMYs, Post Foods’ Honey Bunches of Oats® celebrated the biggest week in Latin music with the debut of the anthem “Smile While You Shake It” and the reveal of a limited edition cereal box autographed by performers and presenters in support of the Latin GRAMMY® in the Schools program. Photo Caption 1: The 2013 Person of the Year, Miguel Bosé, autographed a poster size version of the Limited Edition box of Honey Bunches of Oats®, designed by Cuban-‐American artist LEBO, for donation to The Latin Recording Academy® in support of the Latin GRAMMY in the Schools program. Photo credit: WireImage Photo Caption 2: Latin duo, Domino Saints, performers of the anthem “Smile While You Shake It,” visited the Latin GRAMMY Gifting Lounge for an exclusive a capella performance of the song. Photo credit: WireImage CONTACT: Giselle Chollett 917.385.7116 [email protected] SPANISH 22 de noviembre de 2013 – 10:00 AM / ET Durante el Latin GRAMMY®, Honey Bunches of Oats® de Post Foods celebró la semana más importante de la música latina con el estreno del himno “Smile While You Shake It” y la revelación de una caja de cereal autografiada por artistas y presentadores en apoyo al programa educativo del Latin GRAMMY®. Foto 1: Miguel Bosé, Persona del Año 2013, autografió la version de edición limitada del cereal Honey Bunches of Oats®, diseñada por el artista cubano-‐americano LEBO, que sera donada al programa educativo de la Academia Latina de Grabación®. Photo credit: WireImage Foto 2: Latin duo, Domino Saints, performers of the anthem “Smile While You Shake It,” visited the Latin GRAMMY Gifting Lounge for an exclusive a capella performance of the song. Photo credit: WireImage ** NEWSFLASH ** Post Foods’ Honey Bunches of Oats® Got the Party Started Backstage at the 14th Annual Latin GRAMMY® Award Gifting Lounge with the world premiere of “Smile While You Shake It” Backstage at the Official Latin GRAMMY® Award Gift Lounge, singers Leslie Grace, Natalie Lafourcade, Maluma, Becky G, Banda Carnaval’s singer Rafael Becerra were among the artists and executives gifted with a limited edition box of Honey Bunches of Oats® designed by LEBO. This collectable cereal box unlocks the world premier of the brand's new anthem, “Smile While You Shake It.” Neil Portnow, President of the National Academy of Recording Arts and Sciences, was also present. Photo Credit - WireImage Leslie Grace Becky G Natalie Lafourcade Maluma Rafael Becerra Neil Portnow ** Newsflash ** 16 For more information about Honey Bunches of Oats® visit www.HoneyBunchesofOats.com, http://facebook.com/PensemosPositivo, and for information about the Bunch of Beats campaign and “Smile While You Shake It” please visit www.bunchofbeats.com. Stay tuned for more news directly from the 14th Annual Latin GRAMMY® Award Gifting Lounge! Media Contacts: On-site (Las Vegas): Gustavo Carvajal | 917.653.8314 | XL [email protected] Melissa Naranjo | 646.470.9915 | XL [email protected] New York: Giselle Chollett | 917.386.7116 | XL [email protected] About Post Foods, LLC Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company’s founding in 1895. Post’s portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles™, Great Grains®, Post® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, and Honeycomb®. Post is dedicated to nourishing goodness, providing consumers with a variety of cereal choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post Cereals, visit www.PostFoods.com and: Honey Bunches of Oats Facebook at http://facebook.com/PensemosPositivo Honey Bunches of Oats Twitter at http://twitter.com/HBOatsLatinos About the Latin GRAMMY Awards® The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow @LatinGRAMMYs on Twitter, like "Latin GRAMMYs" on Facebook, and join the Latin GRAMMYs' social communities on Foursquare, Google+, Instagram, Pinterest, Tumblr, and YouTube. About David LeBatard a.k.a. LEBO ** Newsflash ** 17 David Le Batard, known as LEBO, is a Cuban American artist who is recognized for his murals, paintings, sculptures and wide spectrum of creative mediums. His work has been featured in exhibitions, in cities around the world, including Detroit, Los Angeles, Miami, New Orleans, New York, San Francisco, Toronto, South Africa, The Kingdom of Swaziland, Germany and Italy. LEBO has been inspired by music all of his artistic life. He now combines the power of art and music in front of live audiences at collaborative painting performances at concerts throughout the country. For more information about LEBO visit www.lebostudios.com. ### ** Newsflash ** 18 NEWSFLASH 2 Post Foods’ Honey Bunches of Oats® Continued the Party Backstage at the 14th Annual Latin GRAMMY® Award Gifting Lounge with the world premiere of “Smile While You Shake It” Backstage at the Official Latin GRAMMY® Award Gift Lounge, Honey Bunches of Oats® continued the celebration of the world premiere “Smile While You Shake It” anthem featuring up-and-coming Latin duo, Domino Saints. A limited Edition cereal box designed by Cuban-American artist David LeBatard a.k.a. LEBO was the key that unlocked the song and dance on an interactive augmented-reality screen that got celebrities dancing to the catchy tune. The experience at the Official Latin GRAMMY® Award Gift Lounge was captured on video showcasing the vibrant energy present at the Honey Bunches of Oats® booth. Singer Willy Chirino, GRAMMY® Award winner of 2006 Best Salsa/Merengue Album and 2007 Latin GRAMMY® nominee for Best Album; Luis Cobos, composer, conductor, musician and chairman of the Board of the Latin Academy of Recording Arts & Sciences®; and model Alejandra Espinoza were among the Presenters and Performers that received a Limited Edition box of Honey Bunches of Oats®. Photo Credit -WireImage Download images Miss Dominican Republic World US Barbara Santana & Singer Willy Chirino Composer, Conductor & Musician Luis Cobos Model Alejandra Espinoza Visiting singer-songwriter Tito Nieves, singer and composer Ismael Miranda and musician Sergio George also autographed a poster size version of the Limited Edition box that will be donated to The Latin Recording Academy® in support of the Latin GRAMMY in the Schools education program. 19 Photo Credit -WireImage Download images Singer-songwriter Tito Nieves Singer & composer Ismael Miranda Musician Sergio George “Smile While You Shake It” is the anthem for a national movement and campaign called Bunch of Beats. Inspired by samba beats, the song and signature dance cleverly incorporate the cereal box and breakfast utensils as percussion instruments. The anthem is a catchy beat to start the day off with a smile. The campaign will inspire bunches of every-day people to do their own versions of the dance, share it digitally, win prizes and be part of a morning music movement that will make America smile from coast to coast with Honey Bunches of Oats®. To share the fun, dance and enjoy the catchy tune of “Smile While You Shake It”, Barbara Santana, Miss World Dominican Republic US 2013 and Thatiana Diaz, Miss Dominican Republic US 2013, guided Presenters and Performers to the Honey Bunches of Oats® experience that celebrates the power of Latin music. Barbara Santana, Miss World Dominican Republic US 2013 (Left), Actress Lizza Monet Morales (Center) & Thatiana Diaz, Miss Dominican Republic US 2013 (Right) 20 For more information about Honey Bunches of Oats® visit www.HoneyBunchesofOats.com, http://facebook.com/PensemosPositivo, and for information about the Bunch of Beats campaign and “Smile While You Shake It” please visit www.bunchofbeats.com. Stay tuned for more news directly from the 14th Annual Latin GRAMMY® Award Gifting Lounge! Media Contacts: On-site (Las Vegas): Gustavo Carvajal | 917.653.8314 | XL [email protected] Melissa Naranjo | 646.470.9915 | XL [email protected] New York: Giselle Chollett | 917.386.7116 | XL [email protected] About Post Foods, LLC Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company’s founding in 1895. Post’s portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles™, Great Grains®, Post® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, and Honeycomb®. Post is dedicated to nourishing goodness, providing consumers with a variety of cereal choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post Cereals, visit www.PostFoods.com and: Honey Bunches of Oats Facebook at http://facebook.com/PensemosPositivo Honey Bunches of Oats Twitter at http://twitter.com/HBOatsLatinos About the Latin GRAMMY Awards® The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow @LatinGRAMMYs on Twitter, like "Latin GRAMMYs" on Facebook, and join the Latin GRAMMYs' social communities on Foursquare, Google+, Instagram, Pinterest, Tumblr, and YouTube. About David LeBatard a.k.a. LEBO David Le Batard, known as LEBO, is a Cuban American artist who is recognized for his murals, paintings, sculptures and wide spectrum of creative mediums. His work has been featured in 21 exhibitions, in cities around the world, including Detroit, Los Angeles, Miami, New Orleans, New York, San Francisco, Toronto, South Africa, The Kingdom of Swaziland, Germany and Italy. LEBO has been inspired by music all of his artistic life. He now combines the power of art and music in front of live audiences at collaborative painting performances at concerts throughout the country. For more information about LEBO visit www.lebostudios.com. ### 22 NEWSFLASH DAY 3 Post Foods’ Honey Bunches of Oats® Welcomed the 2013 Person of the Year Miguel Bosé, at the 14th Annual Latin GRAMMY® Award Gifting Lounge Post Foods’ Honey Bunches of Oats® continued the party for the third consecutive day backstage at the 14th Annual Latin GRAMMY® Award Gifting Lounge, today with the special visit of the 2013 Person of the Year, Miguel Bosé. The world renowned artist, autographed a poster size version of the Limited Edition cereal box designed by Cuban-American artist David LeBatard a.k.a. LEBO that that will be donated to The Latin Recording Academy® in support of the Latin GRAMMY in the Schools education program. Photo Credit -WireImage Download images Singer Miguel Bosé Miss Dominican Republic World US Barbara Santana & Miguel Bosé Up-and-coming Latin duo, Domino Saints, performers of Honey Bunches of Oats® “Smile While You Shake It” anthem, dropped by the Official Latin GRAMMY® Award Gift Lounge during rehearsals, taking photos and even surprising with a cappella singing of the “Smile While You Shake It” song. Download Video Link: “Smile While You Shake It” is the anthem for a national movement and campaign called Bunch of Beats. Inspired by samba beats, the song and signature dance cleverly incorporate the cereal box and breakfast utensils as percussion instruments. The anthem is a catchy beat to start the day off with a smile. The campaign will inspire bunches of every-day people to do their own versions of the dance, share it digitally, win prizes and be part of a morning music movement that will make America smile from coast to coast with Honey Bunches of Oats®. 23 Artists like Julieta Venegas, Univision’s TV personalities like Lili Estefan, El Gordo y la Flaca; Don Francisco; and Giselle Blondet, Nuestra Belleza Latina, were among the many celebrities that also autographed the LEBO Limited Edition cereal box, which turned into the key that unlocked the “Smile While You Shake It” song and dance on an interactive augmented-reality screen that got them dancing to the catchy tune. Photo Credit -WireImage Download images Lili Estefan Singer Gaby Moreno For more information about Honey Bunches of Oats® visit www.HoneyBunchesofOats.com, http://facebook.com/PensemosPositivo, and for information about the Bunch of Beats campaign and “Smile While You Shake It” please visit www.bunchofbeats.com. Stay tuned for more news directly from the 14th Annual Latin GRAMMY® Award Gifting Lounge! Media Contacts: On-site (Las Vegas): Gustavo Carvajal | 917.653.8314 | XL [email protected] Melissa Naranjo | 646.470.9915 | XL [email protected] New York: Giselle Chollett | 917.386.7116 | XL [email protected] 24 About Post Foods, LLC Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company’s founding in 1895. Post’s portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles™, Great Grains®, Post® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, and Honeycomb®. Post is dedicated to nourishing goodness, providing consumers with a variety of cereal choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post Cereals, visit www.PostFoods.com and: Honey Bunches of Oats Facebook at http://facebook.com/PensemosPositivo Honey Bunches of Oats Twitter at http://twitter.com/HBOatsLatinos About the Latin GRAMMY Awards® The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow @LatinGRAMMYs on Twitter, like "Latin GRAMMYs" on Facebook, and join the Latin GRAMMYs' social communities on Foursquare, Google+, Instagram, Pinterest, Tumblr, and YouTube. About David LeBatard a.k.a. LEBO David Le Batard, known as LEBO, is a Cuban American artist who is recognized for his murals, paintings, sculptures and wide spectrum of creative mediums. His work has been featured in exhibitions, in cities around the world, including Detroit, Los Angeles, Miami, New Orleans, New York, San Francisco, Toronto, South Africa, The Kingdom of Swaziland, Germany and Italy. LEBO has been inspired by music all of his artistic life. He now combines the power of art and music in front of live audiences at collaborative painting performances at concerts throughout the country. For more information about LEBO visit www.lebostudios.com. ### 25 NEWSFLASH DAY 4 Post Foods’ Honey Bunches of Oats® Celebrated the Biggest Night in Latin Music with a week full of Artists and Executives who “Smile and Shake It” From the backstage at the Official Latin GRAMMY® Award Gift Lounge, to the most important night in Latin music, Honey Bunches of Oats® celebrated the power of music and positivity. Miguel Bosé, 2013 Person of the Year, made a special visit to the Official Latin GRAMMY® Award Gift Lounge and received the collector’s edition box of Honey Bunches of Oats®. Photo Credit -WireImage Download image Miss Dominican Republic World US Barbara Santana & Miguel Bosé In tuned with the positivity of music, Honey Bunches of Oats® also celebrated the world premiere of “Smile While You Shake It” featuring up-and-coming Latin duo, Domino Saints. The Limited Edition cereal box designed by artist LEBO was the key that unlocked the song and dance on an interactive augmented-reality screen that got celebrities dancing to the catchy tune. Photo Credit –WireImage Download images Domino Saints Oscar D’ León 26 “Smile While You Shake It” is the anthem for a national movement and campaign called Bunch of Beats. Inspired by samba beats, the song and signature dance cleverly incorporate the cereal box and breakfast utensils as percussion instruments. The anthem is a catchy beat to start the day off with a smile. The campaign will inspire bunches of every-day people to do their own versions of the dance, share it digitally, win prizes and be part of a morning music movement that will make America smile from coast to coast with Honey Bunches of Oats®. Each day numerous artist like Becky G, Lesly Grace, Oscar D’ León, Sergio George, Willy Chirino, Tito Nieves, Ismael Miranda, Lisa Monet Morales and Gaby Moreno stopped by the Honey Bunches of Oats® booth to received their Limited Edition box cereal and share the fun and dance while enjoying the catchy tune of “Smile While You Shake It”. Photo Credit -WireImage Download images Barbara Santana, Miss World Dominican Republic US 2013 & Willy Chirino Sergio George Rafael Becerra Gaby Moreno For more information about Honey Bunches of Oats® visit www.HoneyBunchesofOats.com, http://facebook.com/PensemosPositivo, and for information about the Bunch of Beats campaign and “Smile While You Shake It” please visit www.bunchofbeats.com. Media Contacts: On-site (Las Vegas): Gustavo Carvajal | 917.653.8314 | XL [email protected] Melissa Naranjo | 646.470.9915 | XL [email protected] New York: Giselle Chollett | 917.386.7116 | XL [email protected] 27 About Post Foods, LLC Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company’s founding in 1895. Post’s portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles™, Great Grains®, Post® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, and Honeycomb®. Post is dedicated to nourishing goodness, providing consumers with a variety of cereal choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post Cereals, visit www.PostFoods.com and: Honey Bunches of Oats Facebook at http://facebook.com/PensemosPositivo Honey Bunches of Oats Twitter at http://twitter.com/HBOatsLatinos About the Latin GRAMMY Awards® The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow @LatinGRAMMYs on Twitter, like "Latin GRAMMYs" on Facebook, and join the Latin GRAMMYs' social communities on Foursquare, Google+, Instagram, Pinterest, Tumblr, and YouTube. About David LeBatard a.k.a. LEBO David Le Batard, known as LEBO, is a Cuban American artist who is recognized for his murals, paintings, sculptures and wide spectrum of creative mediums. His work has been featured in exhibitions, in cities around the world, including Detroit, Los Angeles, Miami, New Orleans, New York, San Francisco, Toronto, South Africa, The Kingdom of Swaziland, Germany and Italy. LEBO has been inspired by music all of his artistic life. He now combines the power of art and music in front of live audiences at collaborative painting performances at concerts throughout the country. For more information about LEBO visit www.lebostudios.com. ### 28 EVENT ACTIVATION VISUALS 29 Honey Bunches of Oats booth at La2n GRAMMY Gi9 Lounge 5’x5’ 30 Honey Bunches of Oats Brand Ambassadors at booth backstage at La2n GRAMMYS Gi9 Lounge. Tha$ana Diaz, Miss Dominican Republic US 2013 & Barbara Santana, Miss World Dominican Republic US 201 served as the brand ambassadors managing the booth for HBO. 31 Back panel Limited Edi2on Honey Bunches of Oats customized box designed by Cuban American ar2st David Le Batard (a.k.a LEBO), inspired by the posi2vity of music exclusive for La2n GRAMMY Gi9 Lounge 32 Augmented Reality Interac2ve Sta2on 33 A large print of LEBO’s custom design for Honey Bunches of Oats was displayed at the Gi9ing Lounge for celebri2es to sign. Over 50 signatures were collected, some names: Miguel Bosé, Willy Chirino, Julieta Venegas, Oscar De Leon, Calibre 50, Natalie Cole, Don Francisco, Lily Estefan, Giselle Blondet and Miss Universe 2013 Gabriela Isler 34 Celebrity & Media Gi9ing 35 Performers, presenters and celebriCes all join the fun with Honey Bunches of Oats backstage at the LaCn GRAMMYS GiL Lounge Person of the Year, Miguel Bosé Honey Bunches of Oats Amassadors, Domino Saints TV Personality, Lily Estefan India MarCnez 36 Photo credits: WireImage ArCst Maluma TV Personality, Tony Andrade ArCst GianMarco Oscar D’León Leslie Grace TV Personality, Alejandra Espinoza 37 Photo credits: WireImage MEDIA CLIPS 38 Post Foods’ Honey Bunches of Oats releases music video November 14, 2013 Post Foods’ Honey Bunches of Oats announced a new brand anthem in collaboration with up-andcoming pop duo, Domino Saints. The exclusive “Smile While You Shake It” music video is the cornerstone of a multi-tiered entertainment program fueled by the positive power of music and is rolling out simultaneously to both general and Hispanic markets. Inspired by samba beats, the song and signature dance cleverly incorporate the cereal box and breakfast utensils as percussion instruments making it catchy and fun for families to adopt and make it their own. National bilingual media, social media and website (bunchofbeats.com <http://www.bunchofbeats.com>) will invite and make it easy for bunches of everyday people to showcase their own versions of the dance, share it digitally, win prizes and be part of a morning music movement that will make America smile from coast to coast. “Rather than focus on product placement opportunities in music videos, we wanted to take it a step further and create a brand anthem that relayed the spirit of Honey Bunches of Oats and rallied our fans,” said Tony Shurman, VP of Marketing at Post Foods. “As the brand deepens its commitment to the Hispanic community, we saw an opportunity to partner with a crossover artist and create a music video that spoke to all our Honey Bunches of Oats fans. We hope this song strikes an emotional chord and gets our fans smiling, shaking and sharing!” This contagious upbeat song will inspire people to make and share their own versions of the dance joining in a movement that celebrates what it means to start the day off with a smile. The song, the talent 39 and all of the campaign elements truly embody the brand’s spirit of cultural inclusiveness and positivity under one big integrated program. “We want to make Honey Bunches of Oats the catalyst of morning positivity by providing consumers with the product, song, dance and tools to express themselves authentically as they join the movement that will make America smile,” said Mike Foley, Senior Brand Manager U.S. Hispanic and Export, at Post Foods. Elements of the Program Include: “Smile While You Shake It” Music Video: Universal Music Latin Entertainment duo Domino Saints conveys the brand’s energy and spirit of positivity through the song’s uplifting lyrics. As emerging crossover talent, the duo mixes Spanish lyrics into the primarily English song for a catchy hook guaranteed to make you smile. “Bunch of Beats” Sweepstakes: Fans will be encouraged to take the stage in their own homes and on the street to record a short video for the chance to win weekly prizes. Tutorials from Domino Saints will encourage fans to learn a 15-second dance routine to accompany the song. “Bunch of Beats” microsite HispanicAd.com-‐ Link: http://hispanicad.com/agency/promotions-‐events/post-‐foods’-‐honey-‐bunches-‐ oats-‐releases-‐music-‐video 40 Todo lo que está ocurriendo en los Latin Grammy 21 de noviembre de 2013 Por: Editoras Siempre Mujer siempremujer Esta noche tendrá lugar la 14a entrega de los Latin Grammy en Las Vegas y se podrán disfrutar a través de Univisión a partir de las 8/7 p.m., hora del centro. Siempre Mujer tuvo la oportunidad de viajar hasta allí y colarse en los ensayos de los artistas que actuarán esta noche. Además, pudimos asistir al BIM, un evento benéfico con el que se recauda dinero para el programa Education Through Music. Y en el que actuaron músicos como Gian Marco, Black Guayaba, Tommy Torres, Kany García o Bomba Estéreo. Aquí te mostramos algunos de los mejores momentos: 41 Link: http://siempremujer.com/foto-‐galeria/tras-‐bambalinas-‐en-‐los-‐ensayos-‐de-‐los-‐latin-‐ grammy/63969/ 42 Algunas de las excentricidades del Latin Grammy PUBLICADO: NOV, 20, 2013 1:11 AM EST El gramófono no es el único regalo que podrán llevarse el jueves; hay obsequios que son también sólo para unos cuantos artistas. En la celebración del Latin Grammy, el gramófono no es el único regalo que sólo unos cuantos podrán llevarse el jueves. Hay algunos obsequios que también, son sólo para unos cuantos. En el Centro de Convenciones del hotel Mandalay Bay, de Las Vegas, donde se llevará acabo esta ceremonia, está el Salón Oficial de Regalos, lugar en el que únicamente los presentadores y el talento que tendrá presentación en la ceremonia de los Latin Grammy reciben un paquete con varios regalos que tienen un valor en conjunto de 16 mil dólares. En el pequeño salón, los artista recorren cada una de las mesas en que los patrocinadores les mostrarán las ediciones especiales 43 realizadas para esta celebración o algunas de las novedades que han fabricado, como lo hicieron el cantante de banda El Dasa y la cantante de hip hop Becky G, que pasaron este marte por el salón a recibir sus regalos. Al llegar, los reciben con un sobre de cupones con valor de 5 mil dólares para asistir a los mejores espectáculos que se presentan en Las Vegas; esto por parte de Pinkberry. La compañía Wow Wee mostró algunos de sus productos más novedosos en tecnología. Ellos regalaron unos robots (RoBoMe) para teléfonos inteligentes, que responde a comandos de voz, e interactúa con el usuario del teléfono. Además de un marco de arte llamado Art See Studio, para ser utilizado en un iPad, el cual funciona de manera asombrosa, sobre todo para los niños. La compañía Fuji regaló una cámara fotográfica de impresiones instantáneas. L’oreal les ofreció una gran cantidad de productos de belleza tanto para hombres como mujeres. Entre los regalos no podían faltar las bebidas. El café cubano Bustelo ofreció prueba de su buen aroma y sabor. Pero lo que resultó irresistible fue el vodka Ciroc, que, para esta celebración, a las botellas les imprimió el sello del Latin Grammy. Eldiario.com-‐ Link: http://www.eldiariony.com/excentricidades-‐latin-‐grammy 44 22 de noviembre de 2013•11:07 AM •actualizado el 22 de noviembre de 2013 a las 07:13 PM Latin Grammy 2013: Exclusivos regalos para los famosos Los premios Latin Grammy en 2013 tuvieron mucho más que los galardones para los laureados artistas. Un exclusivo Vodka Ciroc, anteojos Polaroid para sol, fantásticas botas para la lluvia, cosméticos de Lóreal, una cámara Fuji y un mini robot, són sólo algunos de los elementos... Este año 2013 los patrocinadores de los Latin Grammy prepararon, junto al Centro de Convenciones del hotel Mandalay Bay de la ciudad de Las Vegas, un Salón Oficial de Regalos en el que los talentosos artistas y presentadores del evento recibieron un paquete de premios por un valor aproximado de 16 mil dólares. A continuación te mostramos en video algunos de los más fastuosos obsequios, que nos presentó la linda y talentosa Lizza Monet Morales, embajadora de esta habitación: 45 Entre otros: - Una edición exclusiva del Vodka Ciroc, edición especial del Grammy Latino 2013 - Una bolsa de cosméticos de L'oréal Paris con productos para hombre y mujer - Un par de anteojos para el sol, polarizados, de la marca Polaroid - Una caja, edición limitada de Honey Bunches of Oats, que también recauda fondos para una buena causa, con un afiche firmado por las estrellas - Unas fantásticas botas para la lluvia de la marca Dav, que son flexibles y con diseños divinos - Un tierno "Robo Me", un robot que usa el Iphone para moverse y hasta espiar en la casa 46 Y es que las estrellas y celebridades que hicieron parte de esta edición número 14 de uno de los mayores reconocimientos a la música latina, pudieron, durante esta nueva edición de los premios Latin Grammy, gozar no solo de una noche de galardones, sino de días de esparcimiento y diversión, previos a la ceremonia, tal y como puedes ver en la siguiente fotogalería de los eventos del patrocinador oficial del Grammy Latino 2013, el Vodka Ciroc. Terra.com-‐ Link: http://entretenimiento.terra.com/awards-‐central/latin-‐ grammy/,9a2c6d1c37082410VgnVCM5000009ccceb0aRCRD.html 47 CNN En Español Television and CNN.com Link: http://www.cnn.com/video/data/2.0/video/spanish/2013/11/22/cnnee-‐hurtado-‐las-‐ vegas-‐gifts-‐latin-‐grammy.cnn.html 48 PUBLIC RELATIONS CAMPAIGN RESULTS 49 HONEY BUNCHES OF OATS BUNCH OF BEATS PR RESULTS Publication BROADCAST CNN en Español El Gordo y la Flaca Run Date Context 11/22/13 Latin GRAMMYs Gifting Lounge 11/20/13 Becky G & Rodner Figueroa visit Latin GRAMMY Gifting Lounge Subtotal TOTAL Broadcast ONLINE Terra.com Hispanic Market Weekly.com Produ.com HispanicAd.com El Molino.com PR Newswire Beckgweb.com Nosis.com.ar Terra.com La Opinion.com El Diario.com La Raza.com La Prensa fl.com Impremedia Univision.com IndustriaAlimenticia.com HispanicAd.com My Lifestyle Magazine Siempre Mujer MetaCafe.com Hulu.com Terra.com Terra.com Terra.com CNN.com PR News Wire 11/11/13 11/13/13 11/13/13 11/14/13 11/18/13 11/18/13 11/18/13 11/18/13 11/18/13 11/20/13 11/20/13 11/20/13 11/20/13 11/20/13 11/20/13 11/20/13 11/21/13 11/21/13 11/21/13 11/21/13 11/21/13 11/22/13 11/22/13 11/22/13 11/22/13 11/22/13 SOCIAL MEDIA Twitter w/ hashtag #SmileWhileYouShakeIt Twitter w/ hashtag #BunchofBeats Twitter w/ hashtag #ShakeIt TOTAL POST FOODS 334,461. N/A 334,461 BE Press Release (organic pick - up) BE Press Release (organic pick - up) BE Press Release (organic pick - up) BE Press Release (organic pick - up) Latin GRAMMYs Gifting Lounge Latin GRAMMY Wire Press Release via 129 placements Images of Becky G at HBO booth Latin GRAMMY Wire Press Release (organic pick-up) Latin GRAMMYs Press Release (organic pick-up) Latin GRAMMYs Gifting Lounge Latin GRAMMYs Gifting Lounge Latin GRAMMYs Gifting Lounge Latin GRAMMYs Gifting Lounge Latin GRAMMYs Gifting Lounge Becky G & Rodner Figueroa visit Latin GRAMMY Gifting Lounge The Cereal Honey Bunches of Oats makes Celebrities Shake It How Brands are involved in the Hottest Week of Latin Music Latin GRAMMYs Gifting Lounge Highlights from what's happening at Latin GRAMMYs El Gordo y La Flaca - Becky G y Rodner L.G. Gifiting Lounge El Gordo y La Flaca - Becky G y Rodner L.G. Gifiting Lounge HBO at Latin GRAMMYs Gifting Lounge Latin GRAMMYs: Artist Unite for a Cause Hispanic Photo Distribution (organic pick-up) Latin GRAMMYs Gifting Lounge Hispanic Photo Distribution via 160 placements Subtotal Subtotal TOTAL Online Circulation/UVPM Impressions Ad Equivalent N/A N/A N/A N/A 0 $ 1,671,996 1,671,996 2,800 2,800 35,476 35,476 85,768 85,768 N/A N/A N/A 52,258,000 N/A N/A N/A N/A 1,671,996 1,671,996 812,268 812,268 10,001 10,001 108,544 108,544 62,620 62,620 N/A N/A 5,048,385 5,048,385 N/A N/A 85,768 85,768 11,687 11,687 92,038 92,038 N/A N/A N/A N/A 1,671,996 1,671,996 1,671,996 1,671,996 1,671,996 1,671,996 22,144,107 22,144,107 N/A 52,966,000 $ $ $ $ $ $ 35,063,402. 142,083,442. $ Latin GRAMMYs Latin GRAMMYs Latin GRAMMYs N/A N/A N/A 0. 35,063,402 281,220 619,187 39,913 940,320. 143,023,762 $ - $25,079.94 N/A 1,950.00 10,721.00 N/A N/A N/A N/A $25,079.94 N/A N/A N/A N/A N/A N/A N/A 10,721.00 233.74 1,840.76 N/A N/A $25,079.94 $25,079.94 $25,079.94 664,323.21 N/A 777,438.47 N/A N/A N/A 0. 777,438.47 35,397,863 143,023,762 $777,438.47 50