US Letter

Mexican
Steel Forum
21st
January 27-29, 2016
The Intercontinental Presidente, Cancun, Mexico
Confirmed speakers include:
l Luis Landois, Sales Sub-Director, Ahmsa, Mexico
l Oscar R. Albin, Presidente Ejecutivo, Industria Nacional de Autopartes, Mexico
l Thomas Romer, Specialty Markets Operations Manager, Worthington Industries, USA
l Nikhil Shah, President, SMS de Mexico, USA
l Oscar Rivera, Vice President and General Manager, Ryerson, Mexico
l Jorge Zambrano, President, Zimmer Recycling, Mexico
l Senior Representative, Kia Motors Mexico S.A, Mexico
l Matt Loffman, Manager, Douglas-Westwood Inc, USA
l Kenneth Olsson, Automotive Business Development Specialist, SSAB, Sweden
l Amy Bennett, Principal Consultant, Metal Bulletin Research, USA
l Victor Cairo, General Manager, ArcelorMittal Mexico, Mexico
l Miguel Espinosa, Project Manager, Frisa, Mexico
l José Luis de la Cruz Gallegos, General Director,
Insituto para el Desarrollo Industrial y el Crecimiento Económico (IDIC), Mexico
l Beatriz Roldan, Associate Director Purchasing CVJ North America,
GKN Driveline Mexico, Mexico
l Angel Lagarda, VP Business Development, Serviacero Worthington, Mexico
l Jorge Miranda, Consultant, King & Spalding, USA
“Very informative. A very good way to get a full
picture of the Mexican market and its players.”
Daniel Minzer, Executive Director, ABN Amro
Silver sponsor:
Bronze sponsor:
Register before
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$200
December 11, 2015
“Excellent event.
My first time was
very very good.”
Carlos Martinez, Sales Manager,
Roca Acero
W: www.amm.com/events/mexico E: [email protected] T: +1 212 901 3828
“AMM conferences allow you to get the pulse of your
industry and associated industry on a macro basis.”
21st Mexican Steel Forum
Keith Vaughn, Int’l Trading Manager, The David J Joseph Co
21.ª Conferencia Anual del Acero Mexicano
AMM’s 21st Mexican Steel Forum will be returning to
Cancun for a third year in January 2016. The conference
is a long-established date in the Mexican steel calendar
for members of the steel industry across North and Latin
America. It continues to provide a combination of
insightful presentations and high quality networking
opportunities. As the industry becomes more volatile in
the face of the drastic changes to world steel dynamics
over the last year, it is more crucial than ever to keep up
to date with the latest trends in Mexico, connect with
clients, and make new contacts.
What’s on the programme?
l Automotive industry boom – how can the Mexican
steel industry harness this growth?
l Anti-dumping and countervailing duties introduced
by the Mexican government on certain steel products
l Examination of Mexico’s energy reforms, the oil and
gas price crash and the implications for the market
l Panel discussions focussing on scrap steel, service
centres, logistics and distribution
Attendees at the 2014 forum by job title:
13%
“The Mexican Steel Forum is a
must attend show if you do
business or want to do
business in Mexico.
It provides an outlook on the
future which will definitely
benefit your industry.”
Nikhil Shah, President, SMS de Mexico
“Great place to keep
up and learn about main
factors affecting the industry.”
Oswaldo David Ramirez,
Supply Chain Manager, Frisa Steelmaking
9%
14%
42%
22%
Sales/Marketing
CEO/MD/VP/ Director/Chairman
Head of Department/Region
Procurement
Analyst/Specialist
Live
The Delegate Messenger System has a range of new features including
searchable delegate lists. Available to all registered delegates, it provides a
messenger system that gives you the chance to make connections and
email other registered delegates prior to the event.
The easy to navigate buttons allows you to:
l Search delegate lists by name, company
and country
l Find and make new connections
l Send/receive messages to delegates
l Network and arrange meetings
l View the event agenda
l Stay informed on the latest news
Wednesday, January 27, 2016
5:00pm
6:00pm
11:30am Global steel outlook and the implications for Mexico
Pronosotico mundial del acero y las implicaciones
para México
Registration opens
Inscripción
• What is the outlook for global steel dynamics and what
effect will this have on the Mexican market?
• When and where will the next centre of demand emerge
from? Will this take any pressure off the oversupplied market?
• Analysis of trade flows in the North American market on the
back of anti-dumping duties introduced by NAFTA countries
• How advantageous is the Mexican peso’s depreciation
against the US Dollar for domestic steelmakers and
manufacturing industry?
Welcome drinks reception
Coctel de bienvenida
Day one:
Thursday, January 28, 2016
8:00am
9:00am
9:15am
Registration opens
Inscripción
12:00pm Steel supply and demand dynamics in Mexico
Dinámica de la oferta y la demanda de acero
en México
Chairperson’s opening remarks
Inauguracion por parte del presidente de la conferencia
• Government CAPEX is linked to the oil price, what does
the price drop mean for steel demand in the oil & gas
and construction sectors? Are infrastructure projects
being shelved?
• When will capacity utilization improve in Mexico and globally?
• Could US import regulations create a supply deficit that
could absorb Mexico’s surplus production?
• How much demand will be created by automotive industry
growth and for which products?
ArcelorMittal give their perspective on the Mexican
steel market
ArcelorMittal da su perspectiva sobre el mercado del
acero de México
• Iron ore and steel prices in the international environment
• The impact of imports on the local market
• Analysing the main effects and realities of Mexico’s
implementation of import tariffs – what has been achieved
and what is yet to come
• Innovation as a key to success in a challenging environment
9:45am
Amy Bennett, Principal Consultant,
Metal Bulletin Research, USA
Luis Landois, Sales Sub-director, Ahmsa, Mexico
12:30pm Examining the implications of Mexico’s energy reforms
and the oil and gas price crash
Análisis de las implicaciones de la reforma energética
en México y la caída del precio del petróleo y del gas
Victor Cairo, General Manager,
ArcelorMittal Mexico, Mexico
• How much steel demand has left the market since the oil
price rout?
• What is the outlook for the oil and gas sector? Can we
expect a recovery within the next 5 years?
• Is it a case of when or if the recent energy reforms will result in
a surge in steel demand? And will it be as to the extent that
was expected before?
• Are any pipeline projects due to start in the near future and
will this generate a new source of demand for Mexican tube
and pipe products?
• Have lower energy costs brought any benefit to the steel
industry in Mexico?
Anti-dumping and countervailing duties –
short term solution or long-term remedy for the
industry’s challenges?
Aranceles compensatorios y antidumping - solución a
corto plazo o remedio a largo plazo para los desafíos
de la industria?
• To what extent have steel imports into Mexico increased over
the last year and how much can be defined as ‘dumping’?
• Which products are being ‘dumped’ and which parts of the
market are feeling the effects of this?
• How can the Mexican government maintain the delicate
balance between supporting the domestic steel industry and
remaining one of the most open economies in Latin America?
• What is the status of trade suits that have been submitted in
the last 12 months?
• Do anti-dumping duties represent the only option for the
industry to remain competitive or a short-sighted, temporary
solution to deeper-set issues?
• Is there a danger that protectionist actions over the Mexican
steel industry will have an adverse effect on the country’s
fastest growing industry?
José Luis de la Cruz Gallegos, General Director,
Insituto para el Desarrollo Industrial y el Crecimiento
Económico (IDIC), Mexico
Jorge Miranda, Consultant, King & Spalding, USA
10:45am Networking refreshment break
Receso y refrigerio para networking
1:00pm
2:30pm
Matt Loffman, Manager, Douglas-Westwood Inc, USA
Networking lunch
Almuerzo y networking
Mexico’s booming automotive industry – how can this
energy be harnessed?
La industria automotriz de México en pleno auge ¿cómo se puede aprovechar este dinamismo?
• A 2020 vision for the Mexican automotive industry –
predictions for the industry’s position over the coming
five years
• What are the current challenges and opportunities for auto
manufacturers operating in Mexico?
• How can Mexican steelmakers re-energise themselves on
the back of the rapid growth of this industry? What are the
logistical issues that must be addressed in order that it grows?
• What is the supply chain vision for automotive companies
newly entering the Mexican market?
Oscar R. Albin, Presidente Ejecutivo, Industria Nacional
de Autopartes, Mexico
Senior Representative, Kia Motors Mexico S.A, Mexico
Note: AMM Events reserve the right to alter the venue, timings and /or speakers. © AMM Events, part of Euromoney Global Limited.
3:30pm
The future of steel use in car manufacturing
El futuro de la utilización de acero en la fabricación
de automóviles
• Global perspective on automotive trends and the how this
drives the steel industry
• Analysis of the importance of sustainable solutions (life-cycle
assessment, low weight, CO2 emissions, recyclability)
• Safety – crash regulations and how smart design can save
lives and still meet demand for low weight
• Product development from the steel industry in order to fulfil
these demands on the automotive sector
4:00pm
4:30pm
Kenneth Olsson, Automotive Business Development
Specialist, SSAB, Sweden
Networking refreshment break
Receso con refrigerio para hacer
contactos profesionales
Service center panel discussion
Panel sobre los centros de servicio
• With many service centres being established in the last
year, what is the current level of utilization of service
center capacity?
• What challenges are steel service centres in Mexico
currently facing?
• In the face of new US regulations for automobile weight is it
likely that any Mexican service centres will be tempted into
processing aluminium?
• How are service centres reacting to the further growth of
the Mexican automotive industry?
• Are we likely to see consolidation of service centres in
order to deal with increasing demand?
Oscar Rivera, Vice President and General Manager,
Ryerson, Mexico
5:30pm
Angel Lagarda, VP Business Development,
Serviacero Worthington, Mexico
End of day one and networking drinks
Clausura del primer día y coctel networking
Day two:
Friday, January 29, 2016
8:30am
9:15am
9:30am
Registration opens
Inscripción
Chairperson’s opening remarks
Inauguracion por parte del presidente
de la conferencia
Forging: Why is the government being so slow to
offer support?
La forjadura: ¿Por qué ha sido el gobierno tan lento en
ofrecer apoyo?
• Analysing the demand for forged steel in Mexico over the
coming 12-18 months and the quantity that is supplied by
domestic forgers
• What is the capacity of independent forging projects in
Mexico that can provide for the growing automotive industry?
• How much pressure is being put on domestic forgers
by imports?
• What are the opportunities for the forging industry to
receive government support in the same way as other
steel products?
Beatriz Roldan, Associate Director Purchasing CVJ
North America, GKN Driveline Mexico, Mexico
10:00am How can steelmakers in Mexico set themselves apart
from the pack?
¿Cómo pueden las siderúrgicas mexicanas separarse
de la manada?
• Brief review of capabilities of Frisa Forjados and Frisa Steel
• Analysis of demand for the grades and sizes of Frisa products
• How can Frisa set itself apart from other steelmakers in
the region
• Emerging markets for Mexican steelmakers
• Steel scrap sourcing methods for Mexican steelmakers
Miguel Espinosa, Project Manager, Frisa, Mexico
10:30am Networking refreshment break
Receso y refrigerio para networking
11:15am Steel scrap in Mexico – tracking the domestic
generation and processing capacities
La chatarra de acero en México - analizando la
capacidad de generación y tratamiento internos
“It was a well-organized, quiet, efficient
event that adds value to participants’ time.”
Can Unsalan, Owner, Ferrous Scrap Brokers LLC
“This event helped steel industry players to
release their feelings about the market.”
• How is industrial growth in Mexico, particularly automotive,
affecting scrap generation and demand? What types of
scrap are we likely to see entering the market?
• With a lack of domestic scrap consumers, what are the
implications for scrap movement and distribution in Mexico
and the southern US?
• How much are domestic scrap recyclers relying on the steel
industry to be energised by automotive growth?
• What is the current EAF capacity in Mexico? How much
growth is expected in this area in the short to mid term?
Thomas Romer, Specialty Markets Operations
Manager, Worthington Industries, USA
Nikhil Shah, President, SMS de Mexico, USA
Jorge Zambrano, President, Zimmer Recycling, Mexico
12:15pm Conference close and networking lunch
Clausura de la conferencia y almuerzo networking
Javier Perez Dominguez, Chief Executive Officer, Reciclacentro
Note: AMM Events reserve the right to alter the venue, timings and /or speakers. © AMM Events, part of Euromoney Global Limited.
Sponsorship & exhibition opportunities
Oportunidades de patrocinio y exposición
Showcase your company, increase your brand awareness and
enhance your networking opportunities by becoming a sponsor of
the AMM Mexican Steel Forum.
Sponsorship opportunities developed by American Metal Market Events have
become essential tools for organizations in fulfilling their marketing objectives.
There are a range of sponsorship opportunities which will enable your
company to raise your brand profile before and at the event as well as
highlighting your company to an audience of senior executives and key
decision makers from across the sector. This is an ideal opportunity to use a
new channel to reach your customers and make new business contacts.
What’s available?
Host a delegate lunch
...entertain a large number of existing and
potential clients
Coffee break sponsor
...get your message across with high
visibility branding
Delegate bag sponsor
...gives your sponsorship longevity as
delegates keep these after the event
Take an exhibition stand
“Networking was amazing, other
events should practice the same.”
Jose Luis Vargas, Havsco Industrial
Use this unique opportunity to:
Promote your products/services
...raise your company’s profile to your key audience
Generate new business
...meet many international and local customers face-to-face
Enhance your presence
...stand out from the crowd – separate yourself from your competitors
Utilice esta oportunidad única para lo siguiente:
Promover sus productos/servicios
...mostrar el perfil de su empresa a su público clave
Generar negocios nuevos
...conocer a muchos clientes locales e internacionales cara a cara
Mejorar su presencia
...sobresalir de entre la multitud, distinguirse dev sus competidores
For sponsorship and exhibition opportunities, please contact:
Mary Connors, Head of Sponsorship & Exhibition
Tel: +1 646 274 6250, Email: [email protected]
Showcase your business with an exhibition
stand and take advantage of the
opportunity to discuss the products and
services your company has to offer
¿Qué puede hacer?
Ser anfitrión de un almuerzo
para delegados
...entretener a una gran cantidad de clientes
existentes y potenciales
Patrocinar un receso para
el café
...hacer llegar su mensaje con un desarrollo
de marca de alto perfil
Patrocinar bolsas para los
delegados
...le dan duración a su patrocinio, ya que los
delegados las conservan luego del evento
Tener un puesto de
exposición
Exhiba su negocio con un puesto de
exposición y aproveche la oportunidad de
debatir los productos y los servicios que su
empresa tiene para ofrecer
WEB
Registration
21st Mexican Steel Forum • January 27-29, 2016 • The Intercontinental Presidente, Cancun, Mexico
21.ª Conferencia Anual del Acero Mexicano • Del 27 al 29 de enero de 2016 • The Intercontinental, Cancun, Mexico
Registration Rates
Before December 11, 2015..$1,299
Thereafter ...............................$1,499
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available until December 22, 2015
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The Intercontinental, Cancun, Mexico,
Blvd Kukulcan km 7.5, Zona Hotelera, 77500 Cancún,
Quintana Roo, Mexico
General Enquiries: +52 998 848 8700
Delegate cancellations
Registration cancellations received in writing on or before January 2, 2016 wlll qualify
for a refund less US$200 handling charge. No refund will be given on cancellations
after this date, although delegate substitutions will be accepted. For hotel cancellation
policy, please contact the hotel directly. ln the unlikely event of this conference being
canceled for any reason, neither AMM not its subsidiaries and/or associated companies
nor its employees accept any responsibility for travel accommodation cost or
consequential losses incurred by a prospective delegate as a result of any such
cancellation. We therefore recommend that prospective delegates arrange appropriate
travel insurance coverage. Note: While every effort is made to ensure the speakers, papers,
topics, tours etc that are announced in advance materialize, neither AMM Events nor is
subsidiaries and/or associate companies nor its employees accept any liability or
responsibility in cases where they fail to materialize.