ESPN Deportes Fan Reach


ESPN Deportes Fan Reach
ESPN Deportes
Fan Reach
ESPN Deportes is the only 24/7 Spanish-language network dedicated to 100%
sports programming. As a multimedia brand that celebrates Hispanic fans and the
sports they are passionate about, ESPN Deportes engages fans with original
content and top programming WHEREVER and WHENEVER!
Multimedia Assets
National Nielsen Measurement since April 2008
4.4 million U.S. Hispanic households and growing
Highest-rated and most-watched
Available in every U.S. market
• 87% of Hispanic Spanish speakers consider themselves sports fans1
• Twice as likely to be loyal to sporting event sponsors
• Hispanic males spend a little more than one hour daily with ESPN media2
Content Quality
• 70% original programming
• Feature top sport event programming for Hispanic Spanish speakers
– Mexican League Soccer
– UEFA Champions League
– World Baseball Classic
– Friday Night Fights
– Winter League Baseball
– South American World Cup Qualifiers – NFL
• Varied sports news and commentary programming
– SportsCenter
– Cronómetro
– Fuera de Juego
– Juego Cruzado
– Fútbol Picante
– Béisbol Esta Noche
– Golpe a Golpe
1. 2007 Hispanic Sports Poll; 2. ESPN All Day, Everyday, Fall 2007