ESPN Deportes Fan Reach
Transcripción
ESPN Deportes Fan Reach
ESPN Deportes Fan Reach ESPN Deportes is the only 24/7 Spanish-language network dedicated to 100% sports programming. As a multimedia brand that celebrates Hispanic fans and the sports they are passionate about, ESPN Deportes engages fans with original content and top programming WHEREVER and WHENEVER! Unmatched Multimedia Assets Distribution • • • • National Nielsen Measurement since April 2008 4.4 million U.S. Hispanic households and growing Highest-rated and most-watched Available in every U.S. market Fans • 87% of Hispanic Spanish speakers consider themselves sports fans1 • Twice as likely to be loyal to sporting event sponsors • Hispanic males spend a little more than one hour daily with ESPN media2 Content Quality • 70% original programming • Feature top sport event programming for Hispanic Spanish speakers – Mexican League Soccer – MLB – UEFA Champions League – World Baseball Classic – Friday Night Fights – Winter League Baseball – MLS – NBA – South American World Cup Qualifiers – NFL • Varied sports news and commentary programming – SportsCenter – Cronómetro – Fuera de Juego – Juego Cruzado – Fútbol Picante – Béisbol Esta Noche – Golpe a Golpe 1. 2007 Hispanic Sports Poll; 2. ESPN All Day, Everyday, Fall 2007