ESPN Deportes Fan Reach

ESPN Deportes
Fan Reach
ESPN Deportes is the only 24/7 Spanish-language network dedicated to 100%
sports programming. As a multimedia brand that celebrates Hispanic fans and the
sports they are passionate about, ESPN Deportes engages fans with original
content and top programming WHEREVER and WHENEVER!
Unmatched
Multimedia Assets
Distribution
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National Nielsen Measurement since April 2008
4.4 million U.S. Hispanic households and growing
Highest-rated and most-watched
Available in every U.S. market
Fans
• 87% of Hispanic Spanish speakers consider themselves sports fans1
• Twice as likely to be loyal to sporting event sponsors
• Hispanic males spend a little more than one hour daily with ESPN media2
Content Quality
• 70% original programming
• Feature top sport event programming for Hispanic Spanish speakers
– Mexican League Soccer
– MLB
– UEFA Champions League
– World Baseball Classic
– Friday Night Fights
– Winter League Baseball
– MLS
– NBA
– South American World Cup Qualifiers – NFL
• Varied sports news and commentary programming
– SportsCenter
– Cronómetro
– Fuera de Juego
– Juego Cruzado
– Fútbol Picante
– Béisbol Esta Noche
– Golpe a Golpe
1. 2007 Hispanic Sports Poll; 2. ESPN All Day, Everyday, Fall 2007