PRESS RELEASE - Wax Museum BARCELONA

PRESS RELEASE
2013
MUSEU DE CERA
BARCELONA
BOSC DE
LES FADES
PASSATGE
DEL TEMPS
Index
Museu de Cera
Once upon
a time, in a
very closer
place...
When was it founded?
Who we are?
Information
Philosophy
The building and the square
Areas
Statues
Details
Set design
Modelling
Clickfoto
Activities organization
Cession of rooms
The Museu as a fiction set
Night show El Cuidador
Guided tours
Bosc de les Fades
Story
Good reviews
Services
The room of wonders
Fairies
Media
Passatge del Temps
Story
Area
Products
3
Museu de Cera
de Barcelona
MUSEU DE CERA
BARCELONA
When was
it founded?
5
In 1973, the Spanish designer Enrique Alarcón
opened the Museu de Cera de Barcelona (Wax Museum of Barcelona) on Passatge de la Banca street,
near the monument of Columbus, in the building
that previously occupied Crédito y Docks bank.
20 years later, in April 1993, at the height of
tourism in Olympic Barcelona, opened in front of
the museum another spot. A magical bar that soon
achieved international recognition, el Bosc de les
Fades (the Forest of Fairies).
Passatge del Temps (Passage of time), a shop with
odd and original gadgets, completed our area in
2010.
7
Museu de Cera
de Barcelona
Who are
we?
PROPERTY OF
Museo de Cera de Barcelona S.A.
FOUNDER
Enrique Alarcón
MANAGING DIRECTOR
Carmina Vall Petitpierre
COMMUNICATION
Sem Pons
9
MISSION
Devise and recreate scenes and characters of history and imagination, and display them around a
storyline, aimed at a broad audience, for their fun
and entertainment, contributing to the promotion of
culture in a magical context: this building with an
unique architecture.
Museu de Cera
de Barcelona
Philosophy
VISION
Museu de Cera de Barcelona will be a theme park with
a more diversified leisure and more open to the public.
It will have a lively and changing dynamic, with a new
theme: sets and characters from fiction, literature, film
and comics.
It will become an unique and totally original place for
the provision of spaces for the entertainment, cultural
and touristic offer in Barcelona.
Museu de Cera de Barcelona will be transformed, returning to its origins, to the arts and to the techniques
of the set design, in a monographic spot. It will be a
cultural space available to any act or event related with
its topic.
11
VALORS
Artistic sensitivity and respect for culture
Business criteria are applied to the management,
but we work from the feeling for art and from the
respect for culture.
Commitment to quality
One of our ambitions is go into the continuous
improvement of our skills and our business activity. Success is only possible if we are in constant
transformation.
Customer Orientation
We take into account the diversity of clients and
we guide our work to their satisfaction. That is our
priority.
Teaching Orientation
We are committed to bring the culture closer to
the people, specially we want to bring nearer the
characters of fiction and history. We seek methods
for bring learning experiences. Fun, affordable and
participatory experiences. We want to entertain our
visitors but we have the purpose of serving as a
cultural enrichment for our customers.
Commitment to society
We try to be a symbol of the vitality of Catalonia
and promote, through the cultural entertainment,
an ethical conduct. We want to be a dynamic element and help to enrich the touristic and cultural
activity of Barcelona.
Ensure that the visitor experience is excellent is
guarantee our future.
13
We want to introduce you our social networks:
LA
Passatge de la Banca 7, 08002, Barcelona
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Museu de Cera
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Flickr
Vimeo
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What is the
way to go
to?
DRASSANES
A
NC
BA
Museu de Cera
de Barcelona
L3
PA
A
M
DE
GE
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LA
BL
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Museu de Cera Resort
Facebook
Twitter
Foursquare
Bosc de les Fades
HOW MUCH IS IT?
From 9€ to 15€. Discounts with Youth Card, seniors, groups and children under 11.
Facebook
Twitter
Foursquare
Audioguide 3,5€, available in spanish, english,
french and italian.
Passatge del Temps
TIMETABLE
Facebook
Twitter
Foursquare
Open every day of the year
Monday to Friday
10am to 1.30pm
4pm to 7.30pm
Saturdays, sundays and holidays
11am to 2pm
4.30pm to 8.30pm
Summer:
Every day from 10am to 10pm
Found us on Google Maps
Metro Drassanes, L3
Bus 14, 18, 36, 59, 64, 91, D20
Information: [email protected]
93 317 26 49
Press: [email protected]
93 317 26 49 extension 1215
www.museocerabcn.com
15
The Museu is on the unique octagonal square in
whole Barcelona. It has two accesses, one in La
Rambla and the other one in Josep Anselm Clavé
street. Come to discover it and breathe its peaceful air.
And this particular building of the picture, the old
headquarters of Barcelona Bank and of the Crédito
y Docks subsidiary, now is our Museu de Cera. It
was built in 1874, conceived by Elies Rogent. It
has a neoclassic style and it was assigned by El
Comercio, a general credit company.
Museu de Cera
de Barcelona
The
building &
the square
We are very proud of our building because it is
a Historical-Artistic Interest building in Barcelona.
17
Museu de Cera
de Barcelona
Spaces
The circuit of the museum’s tour takes about an
hour, and it starts in the staircase and it ends at the
most mysterious area of the museum.
The set design was designed by the founder of the
museum, Enrique Alarcón, a professional set designer. The museum consists of materials like silk,
glass, wood, marble or steel.
Many rooms retain their original decoration and
others have been transformed in a spectacular way,
like the prehistoric cave or the gothic room.
Next pages list the different areas of the museum,
in order of appearance in the circuit.
19
Tour
1
Primera part
de la visita
01 Hall
02 Staircase
03 Music room
04 Children’s room
05 Crystal patio
06 Leaders
Spaces
Crystal patio
It is the biggest room of the museum, and it preserves
many parts of the original decoration, when the building was a bank. Look the gorgeous ceiling or stare the
Ateneu, where the old principal’s office of the bank
was located.
07 Café “Els 4 gats”
08 Liceu Opera House
09 Painter’s studio
10 Princes of letters
11 Ateneu Cultural Center
12 Voices and stars
13 Stairs
2
Segona part
de la visita
14 Circus
15 Bullfighting
16 Flamenco
17 Seventh art
18 La Masia (Catalan country house)
19 The new world
20 Tinell Hall (gothic room)
21 Explorers
22 Space travelers
3
Tercera part
de la visita
23 Bathyscaphe
24 Sea bed
25 Shipwreck
26 Prehistory
27 Space capsule
28 Star Wars
29 Souvenir shop
30 Forms of death
31 Armored vault
32 Crime
33 Monsters
34 Exit
21
Spaces
Tinell Hall
(Gothic room)
It is full of mirrors that reproduce and duplicate the
stone arches and the room’s lights. Thus, the visitor
thinks that the gothic room is larger than it really is.
Spaces
Bathyscaph
Jules Verne guards it. It has a lot of gadgets to dive
into the water. Besides this, you can discover the
underwater world and meet the sirens.
23
Spaces
Armored vault
This is the real and original vault of the old bank of the
building. It preserves the strongboxes, the tables and the
dressers. It has become acclimatized to a robbery. For
doing this we had to make a hole in the wall.
25
Museu de Cera
de Barcelona
Statues
King Juan Carlos I of Spain
Queen Sofia of Spain
Princess Lady Di (Diana Spencer)
Fabiola Mora I Aragon of Belgium
Hussein I of Jordan
Henry VIII of England
Anne Boleyn
Prince of Wales
Camilla Parker Bowles
Marie Antoinette
Sha of Persia, Reza Pahlavi
Farah Diba
Baldwin I of Belgium
Haile Selassie I of Ethiopia
Pere III of Aragon, II Catalonia
Alfonso II of Aragon, El Cast,
Pere IV of Aragon, III Cat.
Alfonso V of Aragon, IV Cat.
Charles V of Germany
Juan de Austria
Felipe II
Statues
HenryVIII and
Anne Boleyn
They are some of our representatives of royalty.
27
Statues
Marshal
Rommel
Power, politics and thought people are represented in
our museum, like Marshal Rommel or Mussolini.
Bill Clinton
Vladimir Lenin
Winston Churchill
Adolf Hitler
Tito (Josip Broz)
Marshal Rommel
Francisco Franco
Mao Tse-Tung
Richard Nixon
Charles De Gaulle
Benito Mussolini
David Ben Gurion
Ernesto Che Guevara
Fidel Castro
Yasser Arafat
Mikhail Gorbachev
Fuminaro
Joan of Arc
Mother Teresa
Shimati Indira Gandhi
General Prim
Eugènia of Montijo
Ali Bey
Cleopatra
Marco Antonio
Napoleón I
Josefina Tascher de La Pagerie
Agustina de Aragon
Hernán Cortés
Luis de Requesens
Joan Conceller Fiveller
John Dillinger
Lucky Luciano
Statues
Antoni Gaudí
History is written by architects, researchers, religious,
scientists… Antoni Gaudí was one of this characters
who left his mark on history with his magnificent
work.
Gregorio Marañon
Ignasi Barraquer
Antoni Puigvert
Jaume-Llucià Balmes
Severo Ochoa
Santiago Ramón y Cajal
Eugeni d’Ors
Joaquim Costa
Miguel de Unamuno
Carles Bohigas
Juan de la Cierva
Eusebi Güell
Antoni Gaudí
Narcís Monturiol
Jacinto Benavente
José Echegaray
Miguel Ángel Asturias
Gabriela Mistral
Marie Curie
Albert Einstein
Alexander Fleming
John XXIII
John Paul II
Archibishop Makàrios
Cardenal Niño De Guevara
Ramón De Penyafort
29
Statues
Ramón
Llull
Catalan history is represented in the museum too. Presidents,
conquerors, emblematic Catalan people… like Ramon Llull, from
Mallorca, and one of the first Catalan literary genre popularizers.
Josep Tarradellas
Francesc Macià
Lluís Companys
Guifré I of Barcelona El
Pilós
Jaume I of Catalunya
The Conqueror
Roger de Llúria
Roger de Flor
Ramón Muntaner
Bernat de Rocafort
Ramón Llull
Timbaler del Bruc
Joan de Serrallonga
Mossèn Cinto Verdaguer
Joan Maragall
Santiago Rusiñol
Josep Anselm Clavé
Serafí Pitarra
Àngel Guimera
Margarida Xirgú
Núria Feliu
Pagès de La Remensa
Joan Manuel Serrat
Charlie Rivel
Francisco Goya
Maja de La Mantilla
María Guerrero
Joaquín Sorolla
Juan Gris
Joan Miró
Diego Velázquez
Pablo Picasso
Salvador Dalí
Josep Clarà
Josep Maria Sert
Alonso Berruguete
El Greco
Pau Casals
José Iturbi
Andrés Segovia
Fryderyk Chopin
Manuel De Falla
Ludwig Van Beethoven
Maria Callas
Julián Gayarre
Victoria dels Àngels
Alfredo Kraus
Hipòlit Llàtzar
Richard Wagner
Plácido Domingo
John Lennon
Yoko Ono
Frank Sinatra
Pablo Sarasate
Amadeo Vives
Isaac Albéniz
Enric Granados
Josephine Baker
Agustín Lara
Ella Fitzgerald
Atahualpa Yupanqui
Statues
Salvador Dalí
Arts and music have many representative people in
the museum. John Lennon, Wagner, Picasso and
Salvador Dalí are some of them.
31
Statues
Cervantes
The world history is full of fantastic stories. Discover
Don Quixote, Sancho Panza or its writer, Cervantes.
William Shakespeare
Calderón de La Barca
Miguel de Cervantes
Don Quixote
Sancho Panza
Dulcinea
Moliêre
Dante Alighieri
Johann Goethe
Lope de Vega
Giovanni Bocaccio
Jules Verne
Ausias March
Luci Anneu Séneca
George Sand
El Cid Campeador
Doña Ximena
Ernest Hemingway
Vicente Aleixandre
Juan Ramón Jiménez
Rubén Darío
Federico García Lorca
Pablo Neruda
The queen of hearts
Alicia in wonderland
Miguel The Menace
Pinocchio
Cinderella
Prince charming
Stepmother
Red riding hood
Wallace Beery
Batman
White snow
Superman
Statues
Spanish folklore
Bullfighting, flamenco and rumba are Spanish identity
signs. Discover its secrets.
Juan Belmonte
Manuel Benítez “El Cordobés”
Ignacio Sánchez Mejías
José “Joselito” Gómez Ortega
“El Gallo”
Carlos Arruza
“Manolete”
Peret
La Chunga
Carmen Amaya
Pastora Imperio
Antonio Chacón
Manolo Caracol
33
Statues
Curious
characters
Cavemen, sirens… many creatures are living in the
museum. The last one is a tourist who settled in our
hall.
Police
Cashier
Prostitute
Tourist
Clown
Guàrdia urbà
Mosso d’esquadra
Hostess
Firefighter
Sirens
Killed sailors
Cavemen
La Monyos
Robot
Statues
Marco Polo
Explorers, adventurers… they discovered our world.
They crossed seas and mountains, as Marco Polo did.
Columbus
Manuel Iradier
Marco Polo
Batuta, Ibn
James Cook
Fernando de Magallanes
Louis-Antoine Bougainville
Alexander Von Humboldt
Blas de Lezo
Roald Amundsen
Edmund Hillary
César Pérez de Tudela
Iurij Gagarin
Neil Armstrong
Francisco Pizarro
35
Executioner
Garrotte dead
Invisible man
Chained man
Charles Manson
Manson addicts
Choke
Garyl Chessman
Ghost
The Mummy
Werewolf
Dr. Frankenstein
Monster
Impaled man
Statues
Statues
Directors, actors, movie characters... Alfred Hitchcock, Harrison Ford or the Star Wars spaceship.
Feel terror with the most bloodthirsty murderers, like
Garyl Chessman or Charles Manson.
Garyl Chessman
StarWars
Louis Lumière
Orson Welles
Alfred Hitchcock
Steven Spielberg
Luis Buñuel
Humphrey Bogart
J.R. Ewing
Arnold Schwarzenegger
Rodolfo Valentino
Greta Garbo
Antonio Banderas
Marlon Brando
Eduard G.robinson
Harrison Ford
Buster Keaton
Gary Cooper
Charlie Chaplin
Claudia Schiffer
Fernando Rey
Sara Montiel
Imperio Argentina
Célia Gámez
Xavier Cugat
Bonnie & Clyde
Ben Obi-Wan Kenobi
Han Solo
Luke Skywalker
R2D2, C3PO
Chewbacca
Leia Organa
E.T.
37
Museu de Cera
de Barcelona
Details
We like to take care of the details of our figures. Its
dresses, its jewels, its crowns. Some of them are legitimated and donated by the families of the characters,
like our María Guerrero’s dress.
39
Museu de Cera
de Barcelona
Crystal’s Patio Ateneu was the old principal’s office of
the Crédito y Docks bank, and it retains the most of
the decoration.
Set design
Look how it was from a long time ago!
41
Set design
Plans of
Bathyscaph
43
Set design
Plans of
Shipwreck
45
Museu de Cera
de Barcelona
Modelling
47
Museu de Cera
de Barcelona
Modelling
Figure out how we make the statues
and how is its maintenance:
Connexió Barcelona (Barcelona TV)
21st January 2013
From minute 46:30
Els Matins de TV3 (TV3)
4th December 2012
49
Museu de Cera
de Barcelona
Click Foto
Clickfoto is our photo’s service, in the museum. Do
you want to be the main character of a special photomontage?
Choose a photo of our catalog and our photographer
will do the rest. You can be the new Cleopatra or the
new Henry VIII.
Only in a few minutes you will have your photo ready
at the hall and, if you want, you will be able to download your digital version or enjoy your photo on our
Facebook and Flickr.
Price: 10€
Or in our special ticket packs
51
Museu de Cera
de Barcelona
We organize private events.
Dinners, birthday’s parties, personalized guided
tours… You can meet with actors playing a role for you
and shows like the photo.
If you want more information about prices and conditions, ask us:
Activities
organization
[email protected]
+34 933172649.
53
Museu de Cera
de Barcelona
Cession of
rooms
We have a variety of rooms for external
events.
Do you want to play a concert in the museum?
Do you want to collaborate in a film series?
Do you need our rooms to do a book launch?
Do you want to exhibit your art collection?
Talk to us!
93.317.26.49
[email protected]
55
Museu de Cera
de Barcelona
Did you know that Museu de Cera has been a set of
films, TV shows and series?
It’s a fantastic place to shoot movies, advertisements and every kind of fiction products. We have
a lot of possibilities!
«TINC CERA», chapter of the sixth season of Plats
Bruts
Terror en el Museo de Cera (El País, 12-12-12)
The Museu
as a fiction
set
57
Museu de Cera
de Barcelona
Night show
El cuidador
Every night, when the museum is closed, the
watcher Herrmann patrols the rooms and he controls the statues. The statues? Yes, because they
want to escape from the museum.
One of these statues is Salvador, who will explain
to the visitors a lot of curiosities about the museum, his house. Meanwhile, the museum guide,
Vanessa, will help him to accomplish his mission:
escape from the museum… but alive.
You can buy it in the ticket office
You can reserve it (phone or mail)
If you want a press accreditation, please, send us a
mail to:
[email protected]
If you want to come with a photo or video camera,
you have to ask us first. If you need HD videos, ask
us and we will share you our material.
59
Media reviews about El Cuidador
La Vanguardia (VÍDEO)
«Museu de Cera reinvents itself and it is going for
the mystery»
Guia del Ocio
«Wax mystery»
Barcelona TV (BTV) –
Connexió Barcelona (VÍDEO)
«Museu de Cera opens during the nights»
Canal 33 – No t’ho perdis (VÍDEO)
«Museu de Cera guided tours»
Museu de Cera
de Barcelona
Night show
El cuidador
RAC 1 – El món a Rac1 (AUDIO)
Óscar Broc «A must-have for Sunday-trippers»
COMRàdio – L’apartament (AUDIO)
«Dramatized nights of the Museu de Cera de BarcelonaLes nits teatralitzades del Museu de
Cera de Barcelona»
61
Museu de Cera
de Barcelona
Guided
tours
If you prefer it, you can visit us too with our daily
guided tours.
Every Monday, Wednesday, Friday and Sunday. At
12pm and 5pm. Only summer.
Included in the ticket’s price.
Personalized visits.
The guide will play with the visitor with a funny
aim: making its visit something unforgettable.
63
Story
Good reviews
Services
The room of the wonders
Fairies
Media
You are
about to
enter to a
magical
world
65
El Bosc
de les Fades
Story
Bosc de les Fades is based on the Scandinavian
fantasy tales. It is a magical bar that lives in the
heart of Barcelona since 1993.
This is the result of our passion for fantasy, as a
tribute to fairy tales. We wanted to symbolize a
dream world with trees with face, enchanted castles… a very surprising set design, unique worldwide.
Let yourself to get carried away with some relax.
Breathe the pure air of our waterfalls, hide in the
troll’s room or feel the energy of the room of the
wonders.
67
El Bosc
de les Fades
Bosc de les Fades is loved by everybody, not only in
Barcelona. It is very popular all over the world, and
it has many fans.
You will find a lot of love messages in our social
networks (Facebook and Twitter), and in Instagram,
Foursquare aswell. Just search «Bosc de les Fades»
and discover it for yourself!
Good
reviews
For example:
http://11870.com/pro/el-bosc-les-fades
http://barcelona.salir.com/el_bosc_de_les_fades
http://www.trivago.es/barcelona-31965/localbar/
el-bosc-de-les-fades-154731
http://www.tripadvisor.es/Attraction_Reviewg187497-d1008608-Reviews-El_Bosc_de_les_
Fades-Barcelona_Catalonia.html
69
El Bosc
de les Fades
Services
Do you want to organize a networking in Bosc de
les Fades?
Do you want to launch your fantasy book inside our
bar?
Do you want to be a storyteller in a world of fantasy?
All of this is possible in our charming bar-café. We
are sure that you will not find out a place as original as ours to organize events. Contact us!
71
El Bosc de les Fades
Fairies
They are the dwellers of our forest and they are the
focus of our magic world. They are hidden, try to find
them out!
El Bosc de les Fades
The room of
the wonders
Dream room with a mirror that is not exactly
a mirror. A set designed as a fanciful dream
of a child.
73
Whenyou
openthe
doorsof
Boscdeles
Fadesyou
arenotenteringinto
abar,you
arevisiting
a fairytale
El Bosc de les Fades
Media
We also appear on media, as an exotic bar. Watch
“Bares, qué lugares” of La Sexta, “Callejeros” of
Cuatro or ”Connexió Barcelona” of BTV.
75
The spot of
the curious
things
Story
Areas
Products
77
Passatge
del Temps
Passatge del Temps is the shop of our company,
attached next to the Bosc de les Fades, a modern
place set with origami art. It opened in 2009, along
the same lines of its family but with its own touch
of originality.
Story
You will find many original products, in constant
innovation. Lights for your house, fantastic books,
original shirts and many odd products.
With this project we want to avoid the cliché of the
museum shops.
It’s a must-have!
79
Passatge
del Temps
Areas
The set design is thought as a fanciful spot, as its
family. Passatge del Temps has a lot of different
spectacular spots.
It has an original shop window set with origami.
It has a magic ceiling with metal leaves too. Or its
surprising confessional, its original bar or its drove
of stools-goats.
The feeling appears with the unexpected moments.
A place where mix the art, culture, gastronomy and
shopping.
All of this and so much more you will find it on
Flickr.
81
Passatge
del Temps
Areas
83
Passatge
del Temps
Products
85
Passatge
del Temps
Products
Passatge’s products are different, original, modern,
curious, funny and unique. These products want to
be outstanding. If you want to make an exclusive gift
or if you want to decorate your house with something
special, you will find it in the Passatge del Temps.
Passatge del Temps has many products with something in common: freshness and sympathy.
You have the best of our products in our web and in
our social networks.
87
If you want to get more information.
If you want to arrange an interview with some of our
workers.
If you want to do a news piece.
If you have any other question about our press department and our communication.
Please, send us an email:
[email protected]
or make a call
93.317.26.49 (ext.1215)
89
Thanks
for your
attention!
We’rewaitingforyousoon!
91
MUSEU DE CERA
BARCELONA
Press catalog propierty of Museu de Cera
Written by Sem Pons
Photos:
Museu de Cera de Barcelona.
Sandra MG
Bettina Brotons