EcotourismExcellenceAward - Library
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EcotourismExcellenceAward - Library
2000 ECOTOURISM EXCELLENCE AWARD C ONSERVATION I NTER NAT IONAL Role Models for Sustainable Tourism One of the most critical environmental problems facing us today is the loss of our planet’s biodiversity. Species, ecosystems and ecological processes—the very living resources on which we depend for survival—are being depleted at an alarming rate. This is especially true in the biodiversity hotspots, 25 threatened areas where exceptional concentrations of endemic species are undergoing devastating losses of habitat. These areas cover just 1.4 percent of the planet’s land surface, yet contain more than 60 percent of all terrestrial species. CI focuses its efforts on these remarkable places, where each dollar put toward conservation saves the most species. The winners of this year’s Ecotourism Excellence Award are all working in the biodiversity hotspots, Around the globe, people are demonstrating that tourism and conservation can go hand in hand. demonstrating that ecotourism can be a sustainable economic alternative—one that provides jobs to local Conservation International (CI) is proud to present the 2000 Ecotourism Excellence Award to innovative leaders people and, by its reliance on healthy ecosystems, offers a powerful incentive to preserve the environ- in the tourism industry whose conservation victories are helping us protect our planet’s natural heritage. ment. By reading the stories of ecotourism leaders who are furthering the goal of biodiversity conserva- The Ecotourism Excellence Award honors those who are making significant contributions to biodiversity tion, I hope that you will be inspired to take action to conserve the areas where you work and travel. conservation and who are serving as role models for others. A distinguished panel of experts selected the Russell A. Mittermeier award winners from among 69 nominations received from 29 countries. CI is honored to President, Conservation International present the 2000 Ecotourism Excellence Award to Rainforest Expeditions of Peru and Gonzalo Trujillo of Colombia. Both were chosen for their extraordinary commitment to conservation; their leadership, vision and innovation; and their sensitivity to local environmental and cultural issues. 1 Nominees were evaluated using the following criteria: About CI and Ecotourism CI believes that the Earth’s natural heritage must be maintained if future generations are to thrive spiritually, culturally and economically. Our mission is to conserve the Earth’s living natural heritage, our global biodiversity, and to demonstrate that human societies are able to live harmoniously with nature. CI is a global nonprofit organization, working in 32 countries on four continents. Practical and people-centered, we draw upon a unique array of scientific, economic, awareness-building and policy tools to help inhabitants of Earth’s biologically richest ecosystems improve the quality of their lives without depleting natural resources. Ecotourism has the power to motivate people to protect their surroundings by creating jobs that depend on a healthy environment. CI’s Ecotourism Program supports projects that generate sustainable, nature-based jobs, including Eco-Escuela in Guatemala, Chalalán Ecolodge in Bolivia, Fazenda Rio Negro in Brazil, Ixcan Biological Research Station in Mexico, canopy walkways and other attractions in Ghana’s Kakum National Park, Brazil’s Una Ecopark, Indonesia’s Gunung Gede National Park and many more around the globe. Each of CI’s ecotourism projects is based upon strategic conservation goals and takes a community-based approach to ensure that local people derive economic benefits. In addition, each project is intended to serve as a role model to the rest of the industry. CI conducts ecotourism development workshops and provides other capacity-building tools that encompass community education and awareness, participatory frameworks for creating ecotourism policies, product development and guide training. The Ecotourism Excellence Award is one of the tools that CI uses to build better environmental and sociocultural practices within the ecotourism industry. ENVIRONMENTAL COMMITMENT Efforts to minimize negative impacts of tourism on the environment (instituting visitation limits to environmentally sensitive areas; using alternative technologies such as solar power and wind power). Support for conservation initiatives (trash clean-up and community recycling initiatives). Support for environmental education efforts (ecology courses in schools; guide training; lectures and seminars for visitors). Positive contributions to conservation (educating communities about environmental concerns). Judging Criteria SENSITIVITY TO LOCAL ENVIRONMENTAL ISSUES Efforts to address local environmental pressures (actively lobbying decisionmakers and community members for policy changes). Support of environmental research, communication and outreach campaigns (distributing informational brochures; raising awareness about a particular issue). Advocacy of local environmental programs (support to and membership in local environmental organizations; fundraising for local organizations). CULTURAL SENSITIVITY AND BENEFITS Efforts to minimize negative social impacts of tourism (gaining an in-depth understanding of social impacts; managing interaction between tourist and community; instituting visitation limits to culturally sensitive areas). Efforts to increase local benefits as a result of their work (fair and equitable compensation; good employment benefits; purchasing local goods). Community participation in the decisionmaking process (creating community-based partnerships; giving communities ownership; empowering community members to make their own decisions). Local employment opportunities offered (ensuring that jobs at all levels are accessible to local applicants; providing adequate training and education). Contributions to community development projects (funding local schools, health care and other social services). Cultural education programs for tourists (distributing pamphlets and guidelines on codes of conduct; holding slide shows and talks on local environmental and cultural issues). CI would like to thank the members of the Judging Panel: Lacey Gude President, Gerosa Amazon Adventures Donald Hawkins Eisenhower Professor of Tourism Policy, George Washington University LEADERSHIP AND INNOVATION Position as a role model (teaching, demonstrating and providing an example to others). Novel approaches to extending benefits (developing creative ways of ensuring community participation; innovating new product or project design within the industry or region). Advancements in ecotourism standards (instituting new training programs; improving current standards). Richard Ryel Chairman of the Board, The Ecotourism Society; President, International Expeditions John Semone Director, Pacific Asia Tourism Association Jonathon Tourtellot Senior Editor, National Geographic Traveler 3 Rainforest Expeditions Rainforest Expeditions founders Eduardo Nycander and Kurt Holle launched the Tambopata ers eliminate the need for costly heating systems, profits equal those earned in 1999, the community as while composting and shipping nonbiodegradable a whole will take in nearly $50,000. waste to a city dump at nearby Puerto Maldonado help to minimize pollution in the fragile rain forest. For the Ese’eja, this involvement in sustainable ecotourism has resulted in dramatic initiatives: The community. To complete social assessments, Conservancy and Backus Foundation, has imple- downstream from the research center. These two Nycander and Holle actively recruited major funding mented several wildlife protection programs. For attractions—a biological field station and tourist and support from the MacArthur Foundation and the example, after years of hunting eagles for their feathers, lodge—give visitors unique opportunities to experience Canadian-Peru General Counterpart Fund. At both the Ese’eja at Posada Amazonas assigned guardians to a pristine rain forest alongside working scientists. Posada Amazonas and the Tambopata Research eight large eagle nests; in 1999, a community member They are also powerful models of ecotourism that Center, community members receive priority consid- blocked a construction crew from cutting down a tree provide local people with new prosperity and incen- eration for jobs and work flexible schedules to allow that held a nest. four beds per night to researchers who stay and eat for have been published out of Tambopata. In addition, week-long Rainforest Biology Workshops taught by Ecolodge and Tour Operator young Peruvian biologists have drawn over 500 students since 1993. Posada Amazonas stands in a 2,000-hectare reserve set aside 25 years ago by the local Ese’eja community to protect primary forests and wildlife. The project is a joint 511-221-4182 P venture between Rainforest Expeditions and the Ese’eja [email protected] community, under the representation of the Ke’eway Association. The Ese’eja take home 60 percent of the lodge’s profits, have an equal say in all decisions and enjoy training and jobs at the Posada. After 20 years, Rainforest Expeditions will cede full ownership of the lodge to the Ese’eja. The lodge is a model of sustainable operating practices: It was built using only local materials, such as 4 the other Ese’eja families. If the company’s year 2000 and, with funding from the American Bird Community-Owned www.perunature.com/rfe.htm entirely with solar power. Cold-water sinks and show- benefits and minimize negative impacts on the local and more than a dozen groundbreaking research papers Contact that are 38 percent higher than the mean income of lodge on the Tambopata River about 75 kilometers Corporate Category Reserved Zone, Peru candles and wind lamps, soon will be illuminated community has formed an ecotourism committee free. Some 50 researchers have bunked at the center, Tambopata Candamo ing with Rainforest Expeditions earn annual wages Rainforest Expeditions worked hard to maximize Ecotourism Excellence Award, Location able indoor temperatures. The rooms, now lighted by the business by adding Posada Amazonas, a 24-room At the research center, a 13-room lodge dedicates Primary Activity time for communal tasks. Community members work- Research Center in 1989. Ten years later, they expanded tives to protect their lands. Winner palm fronds and clay, which help maintain comfort- Gonzalo Trujillo menu of fresh tropical fruits and fish. Former hunters Trujillo and Llano are popular with the locals and serve as expert rain forest guides, and those locals who have used this goodwill to help organize ecotourism still hunt are educated to identify endangered species, committees in each of the nearby towns along the which they refrain from shooting in deference to Trujillo’s coast, enabling local people to learn about and benefit philosophy that ecotourism is a viable alternative to hunt- from the region’s growing ecotourism industry. ing—one that depends upon healthy animal populations. Trujillo often uses Cabañas Pijiba to demonstrate to To provide additional conservation lessons to visitors, locals that ecotourism is a viable business. Capitalizing Gonzalo Trujillo’s Cabañas Pijiba Lodge Trujillo and Llano have become scuba dive masters on the success of their on-site energy management, grew from the awe he felt upon seeing the pristine and frequently treat guests to tours of the underwater they convinced local communities to use solar power wilds of Nuqui-El Chocó for the first time, when he world lying just beyond the rain forest. Through these and water wheels instead of diesel generators. They left Medellín 14 years ago to pursue life as a fisherman. excursions, the couple highlights the fragility of marine also have established a much-used library on these He quickly traded his seafaring ambition for the pursuit environments and the need for their conservation. and other alternative energy sources. of environmental preservation and, with no formal In other educational efforts, Llano founded SENTIR Trujillo’s “accidental” lodge is a success, and not training or preconceived notions, turned his house (the Spanish verb “to feel”), which educates local com- just for him. He and Llano use Cabañas Pijiba as a into a small hotel, employing local people and sharing munities on their history, land and native animal species. model and a meeting place, helping to train numer- with them his newfound love of native flora and fauna. Through SENTIR, Llano and Trujillo have launched a ous community members in tourism management, Seeking to protect the lush region and improve the regional outreach program to address the impact of conservation and the use of environmental technology. lives of local communities, Trujillo took a steady hunting and trapping on numerous endangered species. stream of friends and family members on tours of his rain forest homeland. Fueled by the success of these Winner outings, he and his wife, Martha Llano, have since Ecotourism Excellence Award, built four additional bungalows and can accommodate Individual Category 24 tourists. However, Trujillo prefers to limit capacity Primary Activity Community Activist and Ecolodge Operator Location Nuqui-El Chocó, Colombia Contact to 18, boosting the quality of service and minimizing impact on the forest. True to his grassroots spirit, Trujillo markets his lodge through a friend in Medellín who arranges all reservations for Cabañas Pijiba. Visitors fly to the coast, where they are greeted by one of Trujillo’s 574-260-8265 P employees and transported 50 minutes by boat to the [email protected] lodge. The journey introduces visitors to the region’s combination of rain forest and ocean environments www.pijiba.com www.sentir.org and the importance of estuarine ecosystems. Cabañas Pijiba is designed to minimize impact on the environment. Airy, clean bungalows are constructed of palm trees and other sustainably harvested woods to blend gracefully into the surroundings. A water wheel provides power for the bungalows as well as for Trujillo’s kitchen, where local cooks provide a 6 John Highly Commended Aspinall Honorees Kapawi Coastal Resources Management Ecolodge and Reserve Project Category Individual Primary Activity Ecolodge and Tour Operator Location Costa Rica Contact John 506-255-3418 P [email protected] Aspinall www.crconnect.com Category Company Primary Activity Coastal Resources Management Project Ecotourism Product Development Location Philippines Contact 63-32-412-0487 P [email protected] www.oneocean.org/about_crmp Category Company Primary Activity Community-Based Ecolodge Location Kapawi Ecolodge and Reserve Ecuador Contact 5934-285711 P [email protected] John Aspinall was one of the pioneers of The leadership of the Coastal Resources The Kapawi Lodge is nestled in the Napo Costa Rica’s emerging ecotourism market in the late 1980s, establishing Tiskita Lodge and Arenal Observatory Lodge, two of Costa Rica’s most ecofriendly destinations. Arenal Lodge was among the first hotels to receive the country’s four-leaf rating for sustainable tourism. As part of the Tiskita Lodge project, Aspinall and his family donated 50 hectares of land and beachfront as a nature reserve and established a foundation to help the neighboring Guaymi Indians produce handicrafts. The foundation has since developed a visitors’ center and a craft market and has raised funding for a variety of community projects, including a health clinic, a new primary school, scholarships and a housing program for teachers, which is critical to attracting qualified educators to this small community. Currently, Aspinall owns and manages Costa Rica Sun Tours and Costa Rica Connection, both tour operator businesses. His companies prepare clients for their visits by providing a 24-page booklet that features cultural guidelines, Aspinall’s ecotourism philosophy, suggested reading and a list of conservation organizations. Whenever possible, he subcontracts tour activities, such as horseback riding and transportation, to local operators. Furthermore, Aspinall continually provides language and guide training to help his guides boost their incomes. He was among the first ecotourism operators to provide bilingual guides on Costa Rican tours. Aspinall remains an active and respected leader in the industry. An honoree president of Costa Rica’s Association of Ground Tour Operators and past board member of Canatur, the country’s Chamber of Tourism, Aspinall supported efforts to limit the number of visitors to Costa Rica’s Monteverde Reserve and backed a policy of charging a higher entrance fee. He isn’t afraid to challenge the establishment: In the early 1990s, Aspinall protested the hosting of Expotur—Costa Rica’s largest travel trade show— at the San Jose Palacio, which was under fire for destroying important habitats while building a hotel on the Nicoya peninsula. As one colleague observed, Aspinall’s stand was courageous and, at the time, costly to his business. Management Project (CRMP) in the Philippines recognized that to ensure the success of conservation projects, local communities should never be manipulated or forced into environmental responsibility. Instead, CRMP adopted a strategy of empowering the local people with knowledge of their coastal ecosystems—information that naturally bred respect for the environment. Project leaders provided technical assistance and advice, then stood at arm’s length to let the people determine how to use their new environmental awareness. Through model projects, CRMP let communities define their own development needs, determine the types and numbers of tourists they would accept and run test tours to see what they liked and didn’t like about real-world ecotourism, all before they were asked to commit to implementing projects. The two ecotourism products borne of this effort speak volumes about CRMP’s impact on the preservation of the Philippine coastline: • The Olango Birds and Seascape Tour is owned and operated by the Suba, Olango Ecotourism Cooperative, which comprises 55 coastal village residents from Olango Island. The residents provide tours, such as canoeing through a seascape fringed by six islets; snorkeling and diving in a protected marine sanctuary; visiting seaweed farms; interacting with the community and guided birdwatching in the 920-hectare Olango Island Wildlife Sanctuary. Local economic benefits from this project include community service fees, product sales and profit margins (20 to 50 percent of the tour price). • The Cambuhat River and Village Tour, owned and operated by coastal villagers, showcases rustic village life and local management of river, estuarine and mangrove areas. Visitors enjoy paddling with a fisherman along a mangrove-lined river; watching demonstrations of oyster farming; visiting villages to see the making of traditional handicrafts; and learning about local interpretations of the value of river management. The group’s commitment to empowering local people to preserve their own homeland will be CRMP’s enduring legacy. The work being done—and the model ecotourism businesses springing up along the 2,000 kilometers of coastline—are early testaments to the group’s success. CRMP is a seven-year project funded by the U.S. Agency for International Development and implemented by the Philippine’s Department of Environment and Natural Resources. Pleistocene Refuge in the Ecuadorian Amazon Basin, 160 kilometers east of the Andes. The compound’s setting, amenities and low-impact technologies put it in the upper rank of forest lodges. But it is the venture’s deep commitment to local community participation that has brought the highest praise. Kapawi’s owners, Canodros Ltd., had the keen foresight to realize that the local Achuar community would need to be deeply involved in the project for it to be successful—especially since many native populations in Ecuador have been decimated by exploitative oil companies. The Achuar are a full partner in the project: Community members make up a majority of Kapawi’s staff, receive $2,000 per month in rent (plus a $10-per-visitor fee) and will inherit the business outright in 15 years. Kapawi demonstrates careful environmental planning throughout the lodge. The 20 thatch-roofed houses were built following Achuar architectural concepts—not one nail was used— with energy provided by solar panels. The houses stand on stilts on the edge of the Kapawi Lagoon, a construction strategy that minimized impact on surrounding vegetation. Wellwater is pumped into five reservoirs and then distributed via submersible solar-powered pumps, without chlorine treatment. Sun showers give each guest 10 liters of warm water per day, and all soap and shampoo used are biodegradable. In addition, management rotates guest visits among numerous trails, lagoons, rivers and camping sites to minimize impact on the ecosystem. Perhaps most significant to the future of the local environment, the Kapawi project has shifted many of the local people’s primary source of income from unsustainable cattle ranching to ecotourism. About 30 percent of local community members are now discussing how to limit or eliminate cattle ranching entirely. The lodge owners also are battling to protect local wildlife. One example is a project called Wankanim, the Achuar name for giant otter, an endangered species native to Ecuador. Working with the U.S.-based Pachamama Alliance, Kapawi officials are seeking to determine the species’ distribution, abundance, diet and behavior, as well as to monitor mortality and understand the socioeconomic factors fueling the otter fur trade. 9 www.canodros.com Ron Mader Oswaldo Muñoz LisuLodge To establish Lisu Lodge in the mountains As in any field, advances in ecotourism Oswaldo Muñoz has spent 32 years as an of northern Thailand, Vincent Tabuteau and John Davies applied their experience in working with Thailand’s hill tribes to fashion a lodge both welcoming to visitors and rewarding for local people. Their strategy was particularly crucial in this region, where indigenous people have long been culturally and economically isolated from mainstream Thai society. Tabuteau and Davies lease the land for the lodge from the local community and work closely with Lisu village elders to ensure that guests experience the region’s authenticity. The lodge employs only local people and buys all food from local suppliers. Designed with thatched roofs, wood framing, woven bamboo walls and rattan floors, buildings blend in with other village structures and the surrounding landscape. All decorations are made locally, and lodge managers are building a handicraft center and shop where local artisans can show and sell their embroidery, woodworking and silversmithing. Tabuteau and Davies commissioned an anthropologist to work with a nearby village to determine how to establish mutually beneficial relations and published a set of guidelines on interaction between the local community and the tourism industry. The guidelines are intended to ease tourism pressures on those villages that have been exploited as a tourism resource. These efforts helped earn the lodge TravelAsia’s Ecolodge of the Year Award in 1998. In addition, the managers have carefully limited Lisu Lodge’s capacity to six rooms (accommodating 12 guests) and brief visitors in detail on proper interaction with the Lisu villagers. The Lisu residents have embraced the lodge as their own, and lodge operators conduct ongoing innovative research projects—with the Pacific Asia Tourism Association and the Association of Thai Travel Agents—that always involve local people as equal participants. In October 1999, Tabuteau and Davies expanded their ecotourism efforts by opening a remote outpost in the village of another mountain people—the Lahu—who physically constructed the lodge and now receive half of the money that tourists pay for overnight stays. Through these ecotourism businesses, Tabuteau and Davies are helping the local communities find environmentally friendly ways to earn income and are offering authentic ecotourism experiences, bringing a bright future to a beautiful and remote region. would not be possible without bold leadership and measured risk. Ron Mader put himself squarely on the forefront of the ecotourism revolution when he transformed his El Planeta Platica newsletter into the Planeta.com Web site in 1995. A self-described “information catalyst,” Mader brokers ideas— ideas about how to thrust ecotourism issues into the public eye and ideas on successful collaboration within the industry. His persistence, skill and vision have made Planeta.com one of the leading ecotourism Web sites in the Americas and an award-winning Internet product. The site sprang from what Mader saw as a need to educate foreign and domestic travelers on nature travel in Latin America. The site now features articles on all things “eco,” not just tourism: environmental issues and policies, biodiversity, pollution prevention and key meetings and events. Many nongovernmental and local community efforts rely on Planeta.com as a vehicle for creating publicity, as well as discussing and implementing programs. It also provides links to myriad groups working on environmental issues. Mader himself is directly involved in numerous activities that support the environmental conservation efforts being discussed on Planeta.com. To further facilitate professional information exchange, in 1999 he began a series of roundtable discussions about ecotourism in Mexico City, with the first two sessions each drawing 20 specialists. He also has been instrumental in launching roundtable discussions regarding ecotourism with the Mexican Association for Adventure and Environmental Travel (AMTAVE) and has made a major contribution toward ensuring that the industry as a whole initiates self-regulating mechanisms. Mader speaks frequently at colleges and conferences and holds technical workshops and meetings with tourism groups to teach them about sustainability. Planeta.com continues to inform the ecotourism community and influence policy. Operators, researchers, students, regulators and activists use Planeta.com as a clearinghouse on environmental issues, biodiversity and indigenous concerns. Knowing that all successful movements require broad participation, Mader publishes articles by representatives from all points along the spectrum of eco-aware professionals, including travel agents, travelers, academics and government officials, giving Planeta.com a truly planetary reach. ecotourism ambassador, guiding naturalist tours in Ecuador as well as teaching and lecturing—in his words, “spreading the word on the importance of professionalism, honesty and common sense” in all aspects of ecotourism and constantly striving to improve the industry by “studying what works and what doesn’t, and why.” His tours are renowned for their extraordinary educational content and environmental and cultural sensitivity; some are accredited university biology and anthropology courses. His tireless efforts include helping establish one of Ecuador’s first ecolodges, founding Nuevo Mundo Travel & Tours, heading the Ecuadorian Ecotourism Association, co-authoring Ecolodge Guidelines as vice president of the board of directors of the International Ecotourism Society and directing the Equatorial Solar Museum. He is also an activist: Once, after seeing a large oil spill in the Cuyabeno wildlife reserve, not only did Muñoz immediately alert the government, but he also quickly joined efforts with Accion Ecológica and Tierra Viva, two Ecuadorian environmental organizations, to lobby for mandatory restrictions on oil companies’ operations in the jungle. In addition, he teaches indigenous populations how to adapt existing infrastructure needed to start ecotourism lodges and helps communities set up operations and manage the initial investments. To minimize tourism’s environmental impact, Muñoz promotes what he calls “sustainable marketing,” a blueprint to help both communities and operators prepare for the introduction of tourists to culturally and environmentally fragile destinations. His approach includes strategies for keeping a new site secret until all involved and affected—including local populations—are ready for a tourism influx. And it entails setting visitation quotas to ensure that tourism supplements a pre-existing economy instead of overwhelming or replacing it. Muñoz embraces one of ecotourism’s greatest challenges, that of selling conventional tourists on the concepts of sustainability and conservation. In this vein, he is focused on developing more affordable trips and programs to make ecotourism attractive to visitors of all income levels, not just the wealthiest travelers. Muñoz’s vision and leadership are perhaps best summarized in his proposed new definition for ecotourism: “Travel that promotes the rational utilization of natural and human resources throughout the ecosphere, while committing and benefiting all of its direct and indirect actors.” 10 Highly Commended Honorees Category Company Primary Activity Ecolodge Location Thailand Contact 66-2-256-7144 P [email protected] Lisu www.lisulodge.com Lodge Category Individual Ron Mader Primary Activity Journalist Location USA-Mexico Contact [email protected] www.planeta.com Category Individual Primary Activity Ecotourism Expert Location Ecuador Contact 5932-564448 P [email protected] www.nuevomundotravel.com Oswaldo Muñoz David Highly Commended Honorees Category Individual Primary Activity Tourism Consultant Location Bolivia, Peru Contact David Ricalde 51-84-226392 P [email protected] www.america-ecotours.com Category Individual Primary Activity Ecotourism Educator P.T. Sherpa Location Nepal Contact 9771-259275 P [email protected] www.keepnepal.org Category Company Primary Activity Ecolodge Location Nepal Contact Tiger Mountain Pokhara Lodge Ricalde 9771-411225 P [email protected] www.tigermountain.com P.T. Sherpa Tiger Mountain Pokhara Lodge David Ricalde’s impressive resume reads P.T. Sherpa has long had a meaningful More than 100,000 people a year trek like a dream ecotourism itinerary in Peru and Bolivia: Manu Biosphere Reserve, Tambopata-Candamo Reserved Zone, Machu Picchu Historical Sanctuary, Noel Kempff Mercado National Park and Madidi National Park. But he wasn’t satisfied simply to provide tours and travel in these remote and spectacular environments. Instead, he chose to educate tour operators and guides on how to better preserve the forests, run more professional operations and, in turn, attract more business. He does this selectively, working only with those communities that he believes hold real tourism potential and commitment to preserving biodiversity. In 1996, Ricalde developed a training program for 20 young members of the Quechua-Tacana community in Madidi National Park that focused on natural history, but included components on customer relations, management, communication, sustainability, conservation and operational efficiency. Today, 25 percent of those trained are guides, hosting international tourists who pay $80 a day for tours. Ricalde commands the level of respect among his students and peers that can produce real results. In the late 1980s, supported by the MacArthur Foundation and Wildlife Conservation Society, Ricalde proposed the establishment of the TambopataCandamo Reserved Zone, which now protects 1.4 million hectares of rain forest in southeastern Peru, a significantly larger swath of forest than would have had been guarded under other proposals presented at the time. Today, part of this protected area is the Bahuaja Sonene National Park, which likely exists due to Ricalde’s efforts. In 1999, Ricalde worked with the Fundación Amigos de la Naturaleza, a Bolivian nongovernmental organization, to provide guide training to the communities of Piso Firme, Porvenir and Florida near Noel Kempff Mercado National Park. By encouraging, training and empowering young members of three local communities near the park to capitalize on ecotourism, Ricalde made major strides toward reducing environmental destruction, which often occurs simply because of the lack of awareness of alternative ways of life. Ricalde is presently working as director of science with Peru Verde, an organization that develops ecolodges to fund conservation efforts. connection to the land and environment: Before becoming executive director of Kathmandu Environmental Education Project (KEEP), Sherpa studied and taught agriculture, worked as a forestry officer and was (and remains) an active mountaineer. Since he joined KEEP, Sherpa has spearheaded the Positive Impact Tourism (PIT) program, an effort to educate trekkers and tourism industry workers on how to practice low-impact ecotourism in Nepal. Sherpa’s weekly slide shows in Kathmandu on safe, environmentally conscious trekking are wildly popular, reaching thousands of tourists each year. Such attention is crucial to Nepal’s ecotourism future, given the frailty of high-altitude regions in the face of rising numbers of tourists. Under Sherpa, KEEP initiated a water bottle fill-up program to encourage reuse of plastic water bottles. The group also trains trekking guides to use energy sources such as kerosene instead of firewood. Using his renowned charm and extensive contacts, Sherpa motivates local people and visitors to get involved in tree planting and garbage clean-up day—no small feat in Nepal’s mountainous villages. To promote cross-cultural effectiveness, KEEP empowers local guides by training them in English language proficiency, safe trekking practices and ecotourism skills. In 1999 alone, KEEP has provided four training programs on sustainable tourism, sanitation and waste management and Nepal’s natural heritage for 270 participants. Sherpa is capitalizing on the successes of these programs by planning tree plantings by tourists along trekking routes where deforestation is most severe, as well as starting a flora restoration project at the visitors’ center in Bardia National Park. Along with his responsibilities at KEEP, Sherpa remains an active member of the Nepal Mountaineering Association, the Himalayan Foundation for Integrated Development and the Nepal Heritage Society. And he is tackling one of the biggest environmental pressures by encouraging local people, trekking guides and tourists not to use rivers and other water sources as bathrooms and trash dumps. He preaches and practices his principles through weekly slide shows on trekking gently and work habits that one colleague described as “tireless and persistent.” Sherpa’s dedication is winning him recognition outside Nepal: Another ecotourism company is duplicating KEEP’s model visitors’ center in the mountain state of Sikkim in India. through Nepal’s highlands, a level of traffic that could easily destroy its delicate habitats and isolated cultures. But operations like Tiger Mountain Pokhara Lodge give hope that tourism can serve as a force for good in Nepal. The stone lodge—built in 1998 by Tiger Mountain Group, a founder of Nepal’s adventure travel industry—offers a stunning, low-impact Himalayan experience to visitors and demonstrates a unique level of commitment to the local community. From buying local goods and employing villagers, the Pokhara Lodge has made a promising start on its goal to stem the tide of young people leaving the village for jobs in the city. Lodge construction maximized employment of local villagers, even those who were illiterate, and about one-third of the 250-person construction force was female. More than 96 percent of staff working at all Tiger Mountain projects are local villagers. The lodge’s terraced design, replete with indigenous flora, blends naturally into its hilly surroundings and offers 19 guest rooms in 13 hand-cut-stone bungalows. Conservation concepts are integrated into guided activities and lectures, and guest interaction with the villagers is sensitively managed to reduce interference with local customs and prevent panhandling, a common negative impact resulting from tourism. To minimize the lodge’s impact on the environment in outfitting the property for water service, Tiger Mountain bought a spring and well on the Bijaypur Khola River and hired local engineers to design and install a two-pump system that transports the water up to the lodge in an aesthetically and environmentally sound manner. The pumps feed a 90,000-liter reservoir beneath the lodge’s main courtyard, holding a week’s supply of water at full guest capacity. Furthermore, rainwater and shower waste are recycled for landscaping and construction, and laundry is done at the midstation of the two pumps to conserve energy. Biodegradable kitchen waste is composted and used on site, and no chemical paints or fertilizers are used. The Pokhara Lodge has already won the Pacific Asia Travel Association Heritage & Culture 1999 Gold Award and was voted Best New Ecotourism Product in TravelAsia’s 1999 Breakthrough Eco Awards. By offering visitors top-tier accommodations in an ecologically friendly setting and respecting local customs, Pokhara Lodge is educating its guests in the best way possible—by example. 13 LessonsLearned COMMUNITY EMPOWERMENT Rainforest Expeditions and others learned that working with communities involves investing large amounts of time in developing a relationship of trust and openness. They worked hard to understand fully community needs and their social structures. After carefully helping to build local capacity, they gave decisionmaking authority to the community. This approach has resulted in one of the most successful ecotourism projects today. EDUCATION AND AWARENESS Gonzalo Trujillo and others leveraged the power of “word of mouth” to educate others and spread awareness. So successful were Trujillo’s efforts that an ecotourism movement was spurred in the region. A critical element was having Cabañas Pijibas’ demonstration of a practical real-life model, with its use of sustainable technologies and low-impact infrastructure. This was also the case for the Coastal Resources Management Project. Several recurring themes were pivotal to the winners: Community success USE OF ENVIRONMENTAL TECHNOLOGIES Alternative technologies—such as Kapawi’s use of solar panels and Pokhara Lodge’s use of recycled water for landscaping—are critical to ensuring a low-impact, environmentally sustainable ecotourism product. This is especially important in environmentally fragile areas. of the 2000 Ecotourism Excellence Award empowerment; education and awareness; use of environmental technologies; common sense; and persistence, skill and vision. These serve as models for the best practices have proved to be successful and ecotourism industry. By incorporating these principles into their operations, real benefits to local communities and conservation efforts have been realized. 14 COMMON SENSE All award winners and finalists displayed this characteristic, which was manifested in a multitude of ways. Common sense was used to ensure the longevity of the very resource on which ecotourism is capitalizing—the natural environment and the communities that live there. For example, John Aspinall lobbied that limitations be set on the number of visitors to fragile areas; Lisu Lodge carefully managed the interaction between tourists and communities based on lessons learned; and Oswaldo Muñoz suggested that ecotourism should not be introduced until the community is truly ready. PERSISTENCE, SKILL AND VISION From P.T. Sherpa’s tireless efforts to educate the community and tourists and Ron Mader’s tenacity in building Planeta.com, to Rainforest Expeditions’ joint venture with the Ese’eja and Gonzalo Trujillo’s mission to show that alternatives do exist—all of these individuals demonstrated through their persistence, skill and vision that humankind can live in harmony with nature. PhotoCredits Cover, Top to Bottom Courtesy of Lisu Lodge; Haroldo Castro The Next Ecotourism AwardExcellence Inside Front Cover Haroldo Castro Page 1 Haroldo Castro Page 2 Haroldo Castro Page 3 Haroldo Castro Page 4 Courtesy of Rainforest Expeditions Page 5 Courtesy of Rainforest Expeditions Page 6 Courtesy of Cabañas Pijiba Page 7 Courtesy of Cabañas Pijiba Page 8, Top to Bottom Haroldo Castro; Courtesy of Coastal Resources Management Project; Courtesy of Kapawi Ecolodge and Reserve Page 11, Top to Bottom Courtesy of Lisu Lodge; Courtesy of Ron Mader; Courtesy of Oswaldo Muñoz The next Ecotourism Excellence Award will be presented Page 12, Top to Bottom Courtesy of David Ricalde; Courtesy of P.T. Sherpa; Courtesy of P.T. Sherpa in the year 2002, the United Nations International Year Page 14 Robin Briggs Abadia of Ecotourism. Applications, instructions and qualifying Page 15 Haroldo Castro criteria will be available as of May 2001, and the deadline for submitting a nomination is November 1, 2001. Page 16 Haroldo Castro Inside Back Cover Haroldo Castro Back Cover Haroldo Castro For more information about this publication, or to request an application, please contact: Eileen Finucane Ecotourism Program 2002 ECOTOURISM EXCELLENCE AWARD Conservation International 2501 M Street, NW, Suite 200 Washington, DC 20037 202-974-9729 P 202-331-9328 F C ONSERVATION I NTERNAT IONAL [email protected] www.conservation.org www.ecotour.org After January 1, 2001: 1919 M Street, NW, Suite 600 Washington, DC 20036 © 2000 Conservation International