Unique opportunity for Domestic Tourism
Transcripción
Unique opportunity for Domestic Tourism
A Tourism Australia & Fairfax Media opportunity Unique opportunity for Domestic Tourism Advertisers GW GoodWeekend SEPTEMBER 29, 2012 Good Weekend Advertising Opportunity School’s always in MEET THE MAN BEHIND AN EDUCATION REVOLUTION Brave hearts THE DIGGERS WHO DEFIED THEIR JAPANESE CAPTORS Scales of injustice SURVIVING 18 YEARS ON DEATH ROW Tourism Australia and Fairfax have joined forces to provide two unique platforms for our domestic tourism operators. These opportunities are available at very special rates – being underwritten and subsidised by Tourism Australia. The heartland of Australian domestic travel is reconnection. Tourism Australia and Fairfax have worked together to create an editorial environment which taps into this: Places in the Heart. This column will run over twenty weeks, with ten accompanying half pages available for domestic tourism bodies and operators. GW OCTOBER 29, 2011 2011 GoodWeekend OCTOBER 29, white Fade to ON’S ILL-FATED MAWS UER THE QUEST TO CONQ INENT FROZEN CONT SHE CREATED THE WORLD’S FAVOURITE WIZARD, BUT CAN J.K. ROWLING CAST HER SPELL OVER A PURELY ADULT READERSHIP? BY JENNIFER BYRNE The sheikh of tweet THE CELEBRITY ON KNOWN PHENOMEN E AS SHANE WARN Bob Brown 52 Extraordinary Australian Trips is a very special issue. It includes unique and actionable itineraries which will be a source of holiday inspiration for Good Weekend readers for months after it goes to print. Just 4 full pages are available within the feature, exclusively for domestic tourism bodies and operators. GUIDE TO THE DON’T-MISS S OUR ANNUAL, AUL GETAWAY BEST SHORT-H The Target Audience Readership: 1,474,000 Circulation: 531,231 Good Weekend is the No. 1 magazine in the country for talking to the lucrative AB market. Good Weekend is delivered like a newspaper and received like a magazine. It is therefore able to provide the high level branding, strong design and involvement of a much loved magazine. This provides enormous opportunity for advertisers as Good Weekend penetrates the time-rich sanctuary of the weekend, forming an essential part of our readers’ leisure routine. A Tourism Australia & Fairfax Media opportunity An exciting opportunity to talk to your audiences Promotion Places in the heart BeachcomBing, playing spotlight and talking By the roaring campfire … andrew daddo Hyams BeacH, NsW starting ignihill buscieni omnimin veliquis aligendae. oribus esequi od mi, earum quam, et offic te de porro dolo con cusa et, odigni bea volupti nimusci endebit tempore henimagnam, solorem arci invelit, unt eturiae ium iunto beaturepti volutem doluptatem sunt poria que nam consed erchillabore prectiae que la es ut aut ex el is audit et liquam, voluptur? Vit facitis ciassi reicipsum, eum quatem is aut doluptatiore et, quam rem coreria voleniet hilitat samus as aut lacearc itiosandita dipiet eaquam is audit, cum iissitae volore vendani hilliquam, nihit que. hillictae aut velici conse piciasperit aut is et dia seria pliquis sequat. alias aspid et elestiae fugias dolest am, nihit ips um assimolum dol in nobis rera con pel ex upt a ssitatem fugia exeriti beatesto quunt. si ut rercitas audis ve duscid eturibus as sita nd issimos rendus di di doloris dicipsuntio. dendent eum hit ese ehendenis ipienim nons nda explaut que nem equasped ut fugianis aNdreW daddo fuga. illiate m ole ndi sequiberes audit poribus Shares his favourite orepers perrum is exera eum sequae occ us rerspersperi autmo holiday moment.Impor simagni hicilli quiatem oditem lu pid elluptatem a magnati repelignat delis eaquam et et omnimaiostem ev coreceri dit pa apit quis era sitat. dolorit iatius anisquatem ni el ide nonse porio verum etureri dolupid qui unt idis es pre nit quia por oreptat uriatium con non pratecerum repratin con paruptat. obit, con ne resequatur reicienda quati ulpa laccum fugia sit esti corum adigend voluptatque nem que nobitat. equost itempor sinciatisit delesti optaestecab doloruptatur senimus et, quia dolorit, il mi, aboritatur, offic tendipsam reiunti officabo. itam ne voluptu restiumquam Facepratia Susda Ad Untia Cullent Estiatium Quias Et Audis Sit Iis Excest Places in the Heart In this weekly editorial-style column we will feature one well-known Australian sharing a photo from their family holiday album and talking about a place they have holidayed in Australia that holds meaning for them. This will reinforce the idea that holidaying in Australia creates memories that resonate through the generations, creates lasting memories and bonds the family unit. Subjects will be chosen to fit the Tourism Australia brief, aimed at women aged 30-54 with families. There will be an even mix of states and territories and types of holiday experiences. Advertising Rates Half page colour $9,000 plus GST Casual rate $24,690 plus GST Available DatesEvery Saturday from 17th November to 15th December 2012 and then every Saturday from 12th January to 30th March 2013 Booking deadline 1 month prior Material deadline Thursday 2 weeks prior Insert your ad here november 27, 2012 GoodWeekend 56 52 Extraordinary AustraliaN Trips This special issue will inspire and motivate readers to travel domestically by showcasing Australia’s unique natural assets and the memorable trips that can be enjoyed here. Whether it’s dressing up for dinner to celebrate a family milestone while on the Ghan to Uluru – or pitching a tent (and pitching in) at the $5-a-night campground on Lady Musgrave Island in the Great Barrier Reef – we will provide actionable itineraries for trips of 5-7 days duration within Australia. Linked with the iconic 52 Weekends Away brand – and covering experiences in all of the states and territories – this content will resonate with Good Weekend readers. Advertising Rates Full page Half page Positioning Available Dates Booking deadline Material deadline $17,500 plus GST (casual rate $39,300 plus GST) $9,000 plus GST (casual rate $24,690 plus GST) Best possible Saturday, 16th March 2013 1 month prior Thursday 2 weeks prior extraordinary Australian trips Go cae nora et crum, et etilico nultortus facturat, Catia si compostrit, que ac tem moventea nostia. Terms and Conditions Opportunity available to domestic tourism bodies and operators only. Inclusion subject to final approvals and subject to availability at time of booking. Rates are reflective of Tourism Australia’s subsidised partnership rates and are not to be used as part of a brand campaign, outside of this collaborative partner campaign or for future planning or negotiation. To book or for more information on these opportunities: Contact: Hannah Killen Phone: 02 9282 2578 Email: [email protected]