MEXICAN AEROSPACE INDUSTRY A booming innovation driver
Transcripción
MEXICAN AEROSPACE INDUSTRY A booming innovation driver
Guest Opinion Special Report FEMIA Achieving future goals Mexico’s Aerospace Clusters Negocios para exportadores VI - 2015 MEXICAN AEROSPACE INDUSTRY A booming innovation driver M exico offers significant strengths and competitive advantages that must be leveraged more effectively to promote greater, sustained, and sustainable economic growth. Through infrastructure development, innovative public policies, and the transformational reforms that have been passed, our country can achieve its true potential and consolidate its position as an emerging nation. This is clearly depicted by the Mexican aerospace industry, which is now experiencing rapid growth. Just ten years ago, only 61 companies were engaged in this sector. Today, there are 300, employing more than 45,000 highlyskilled Mexican workers. In the same period, total Foreign Direct Investment in the sector has reached almost 1.8 billion dollars. Mexico is one of the world’s leading suppliers of aeronautical parts and components. In 2014, export sales in the aerospace sector surpassed 6.3 billion dollars, achieving year-on-year growth of 20% over the past decade. This outstanding performance is indicative of the quality and vibrancy of the industry. I am confident that, with the talent and dedication of the Mexican people, we will continue to make gains in this high-end industry to quickly become one of the leading manufacturing and maintenance centers in the world. This publication provides the reader with valuable information and cutting-edge content on the present and future development of this high value-added productive industry. Enrique Peña Nieto President of the United Mexican States Table of Contents June 2015 Special Report Guest Opinion 18 38 48 FAMEX 2015 An event where business flies Mexico’s Aerospace Clusters FEMIA Achieving future goals Interview with Benito Gritzewsky Kriger Cover Feature The Mexican Aerospace Industry: Panorama of a growing strategic sector By Ricardo Carrasco photo archive 11 From ProMéxico 08 07 Mexico’s Partner 30 21 25 Airbus Group in Latin America 32 Safran Interview with Daniel Parfait 28 Deltaplast México 34 Interview with Gerard Didienne 36 Briefs SIASA Air 16 Interview with Juan Antonio Teodoro Méndez A&P Solutions Interview with Mónica Rivera Cárdenas Peasa Autopartes Interview with Ricardo Navarrete figures Guest Opinion Interview with Felipe Briones Soto AISG 46 51 UNAQ 53 Open skies agreements Interview with Jorge Gutiérrez de Velasco Rodríguez By Antonio Cervantes Acosta 56 IPN Interview with Óscar Roberto Guzmán Caso The Lifestyle The Complete Guide to the Mexican Way of Life ProMéxico Francisco N. González Díaz CEO Karla Mawcinitt Bueno Communication and Image General Coordinator Felipe Gómez Antúnez Director of Publications and Content [email protected] courtesy of embajada de méxico en francia Jorge Arturo Morales Becerra Contreras Editorial coordination [email protected] 59 Advertising [email protected] 61 Haute couture in the air photo photo to its feet before mexican talent archive Paris rises Cover Photo Archive Editorial Council consejo editorial Ildefonso Guajardo Villarreal Francisco de Rosenzweig Mendialdua Enrique Jacob Rocha Francisco N. González Díaz High-flying menus Embajador Alfonso de Maria y Campos Castelló Luis Miguel Pando Leyva Francisco Javier Méndez Aguiñaga Great chefs in the world’s airlines Rodolfo Balmaceda Guillermo Wolf Jaime Zabludovsky Gabriela de la Riva Adolfo Laborde Carranco Silvia Núñez García María Cristina Rosas González archive Ulises Granados Quiroz Negocios ProMéxico es una publicación mensual editada por ProMéxico, Camino a Santa Teresa número 1679, colonia Jardines del Pedregal, delegación Álvaro Obregón, CP 01900, México, DF Teléfono: (52) 55 5447 7000. Portal en Internet: www.promexico.gob.mx; correo electrónico: [email protected]. Editor responsable: Felipe Gómez Antúnez (alta en trámite). Reserva de derechos al uso exclusivo No. 04-2009-012714564800-102. Licitud de título: 14459; licitud de contenido: 12032, ambos otorgados por la Comisión Calificadora de Publicaciones y Revistas Ilustradas de la Secretaría de Gobernación. ISSN: 2007-1795. 66 64 Live it to believe it By Mexico Tourism Board archive Querétaro photo photo courtesy of mexico tourism board photo 62 Karla I. Mawcinitt Bueno The most sustainable airport in the world Negocios ProMéxico año 8, número VI, 8 de junio de 2015, se imprimió un tiraje de 8,000 ejemplares. Impresa por Cía. Impresora El Universal, S.A. de C.V. Las opiniones expresadas por los autores no reflejan necesariamente la postura del editor de la publicación. Queda estrictamente prohibida la reproducción total o parcial de los contenidos e imágenes de la publicación sin previa autorización de ProMéxico. Publicación gratuita. Está prohibida su venta y distribución comercial. ProMéxico is not responsible for inaccurate information or omissions that might exist in the information provided by the participant companies nor of their economic solvency. The institution might or might not agree with an author’s statements; therefore the responsibility of each text falls on the writers, not on the institution, except when stated otherwise. Although this magazine verifies all the information printed on its pages, it will not accept responsibility derived from any omissions, inaccuracies or mistakes. June 2015. Download the PDF version and read the interactive edition of This publication is not for sale. Negocios ProMéxico at negocios.promexico.gob.mx. Its sale and commercial distribution are forbidden. From proméxico Para exportadores México y la industria aeroespacial una realidad más allá de las proyecciones Por Luis Ernesto González Rojas y Marianela Pérez Frías Ortega 74 breveS Premio Nacional de Tecnología e Innovación Impulso al valor agregado 77 foto cortesía tane 70 foto archivo De ProMéxico TechBA foto techba Una aceleradora con éxito Entrevista con Leoncio Salaburu y Dr. Nabil Saad 84 airbus infografía 88 DIME Diseño mexicano llega a París 79 Apoyos de ProMéxico a empresas manufactureras 83 foto 81 foto cámara de comercio franco-mexicana Vanguardia en capacitación en una industria creciente foto airbus Centros de entrenamiento de Airbus 72 than 300 companies and agencies make flying high in the aerospace up the sector. industry. This is possible The consolidation of Mexico as an im- thanks to our experience in portant investment destination and as a high-tech sectors, our proximity to the platform for development in this indus- USA—the most important market in the try has been possible thanks to the ef- world—, our infrastructure and major forts of our triple propeller: government, transport and logistics networks, having academia and industry. This year we cel- joined the Wassenaar Arrangement and, ebrated together the first Mexican Aero- above all, our talent and human capital. space Fair, which was attended by 190 These competitive advantages have en- companies from 11 different countries. abled the operations of major aerospace The success of this first edition confirms companies in Mexico. Some relevant fig- the strength of the Mexican aerospace ures demonstrate our success: at the be- sector around the globe. ginning of the 21st century, our aerospace Our country reaches higher altitudes exports were almost nil. In 2014 we ex- every day. Proof of this are the results ob- ported over 6.3 billion dollars. Another tained in the last years in the aerospace fact illustrates our growth: in 2005 there sector and its growing success. Today, as were 61 aerospace companies established never before, Mexico flies high and with in Mexico. Today, one decade later, more wings of its own. Welcome to Negocios ProMéxico! Francisco N. González Díaz CEO ProMéxico Cámara de Comercio Franco-Mexicana Un facilitador de negocios entre Francia y México Por Alfred Rodríguez Mexico is a country that is 86 BRIEFS BRIEFS AUTOMOTIVE AUTOMOTIVE The two auto parts companies, Bosch and Werner, announced the expansion of their production plants. Bosch, a German company, will invest around 142 million dollars in Mexico, mainly to build a plant for electrification systems and other facilities to manufacture water heaters. The output of this plant will be destined for the domestic market as well as for export to Latin America. For its part, the Werner Company, an American firm, inaugurated its fifth manufacturing plant in Ciudad Juárez, Chihuahua. The new facility—which required an investment of approximately 10 million dollars—will generate 150 new jobs. Werner Company manufactures 20 thousand ladders daily at its four current plants in Ciudad Juárez, and exports 85% of its production to the USA, Canada and Asia. The remainder is for the domestic market. www.kinugawa.com.mx AEROSPACE Sedena will acquire two aircraft to renew its fleet The Ministry of National Defense (Sedena) reported that it would purchase two aircraft that can operate in all weather conditions. The acquisition will cost almost 400 million dollars. These planes will be used to transport personnel throughout the national territory and, if required, also abroad. The institution considers the possibility of strengthening the fleet of Air Squadron 502, which consists of three 34 year-old aircraft. The new airplanes must have modern equipment, adequate technical and operational specifications, be capable of operating in all weather conditions and allow timely response to any needs arising in the country. photo archive www.sedena.gob.mx photo archive 8 photo archive www.bosch.com.mx Airbus explores assembling helicopters in Mexico The European consortium Airbus is planning to increase its investment over the next five years to supply Mexico. Although the firm acknowledged that it is seeking to assemble helicopters in Mexico, first it will ensure the local supply chain before concluding with a finished product. At the recent Santa Lucía Aeronautical Fair held in Mexico, Frédéric Garcia, CEO of the Mexican subsidiary, said that the company is currently not manufacturing specific parts for helicopters, but that given the maturity of the Mexican industry they are contemplating the possibility of assembling these vessels in the short and medium term. According to the company executive, Mexico is the only country where they are analyzing this process. Currently, Airbus manufactures doors and hatches for its A320 aircraft, wiring for the A380, and certain electromechanical parts for the A350. www.airbus.com MANUFACTURING PSW will invest 25 million dollars in a new plant Crown Beverages will build plant in Nuevo León Poliuretanos Summa Woodbridge, better known as PSW, announced the expansion of its automotive component production plant, for which it will invest around 25 million dollars. The company produces foam seats, wire for automobiles and expanded polypropylene parts (EPPs) that reduce the noise of vehicles in motion. PSW is a Mexico-Canada joint venture with three business units installed in León, Guanajuato over the past decade, and has generated over 300 direct jobs. Currently, the firm is planning to build a second plant, which will be located in the Salamanca-Celaya corridor, where major automotive OEMs are located. This company, manufacturer of aluminum lids and bottle caps, announced investments of 120 million dollars in the construction of its second plant in the state of Nuevo León. The company expects to produce 2.3 billion aluminum cans per year, mainly to supply the brewing industry, which has an annual growth rate of 6%. The new facility will have two production lines to manufacture 2.3 billion cans of different sizes that will stock the Mexican market. This plant will generate 160 direct jobs and over 450 indirect jobs. The company, with headquarters in Monterrey, has operations in Toluca, State of Mexico (with one of the largest aluminum can plants in the world); Ensenada, Baja California; Guadalajara, Jalisco; and it has a glass bottle factory in Orizaba, Veracruz. www.woodbridgegroup.com www.crowncork.com June 2015 June 2015 photo archive photo archive Kinugawa Mexico, manufacturer of hoses, seals and gaskets for the automotive industry, announced the expansion of its production plant in Irapuato, Guanajuato. The Japanese firm began operations in Mexico in 2010 and has already invested more than 29 million dollars at its Irapuato facility. It has also generated 460 jobs in the region. The automotive boom that has taken place in the Bajío region of Mexico has led to the expansion of the installed capacity of a number of auto parts companies. Kinugawa México has established nine production lines at its production plant. photo archive Bosch and Werner expand their plants Japanese company invests in Irapuato AUTOMOTIVE AEROSPACE 9 BRIEFS photos archive Cover Feature | Negocios ProMéxico AEROSPACE TAR Airlines will operate in the Mexican market www.tarmexico.com AEROSPACE THE MEXICAN AEROSPACE INDUSTRY PANORAMA OF A GROWING STRATEGIC SECTOR photo archive Transportes Aéreos Regionales (TAR) will invest around 265 million pesos in purchasing 14 Embraer ERJ145 airplanes, as well as building its operations and service base. The aircraft will each have a capacity for 50 passengers and will be used to service routes requiring less than 1.5 hours in flight, bound for the cities of Acapulco, Durango, Guadalajara, Ixtapa, Los Mochis, Monterrey, Puebla and Vallarta. The Mafra Group owns the airline and is seeking to operate routes not covered by main airlines like Aeroméxico, Interjet and others. With these actions, TAR expects to increase the movement of 226 thousand passengers at the Querétaro Airport, and creating 320 direct and over 1,000 indirect jobs. AUTOMOTIVE Boeing, interested in investing in Chihuahua The aerospace industry is a strategic sector for Mexico’s development, a country with significant competitive advantages for the establishment of new enterprises. by ricardo carrasco, aerospace industry photo archive The Boeing aerospace firm has expressed interest in investing in Chihuahua. During a trade mission, the American company and several of its suppliers learned about the competitive advantages, infrastructure, market and investment opportunities offered by the northern Mexican state. Boeing is organized into two business units: Boeing Commercial Airplanes and Boeing Defense, Space & Security. The company executives held a meeting with representatives of the Aerospace Cluster installed in Chihuahua, where around 35 companies and divisions provide employment to about 13,000 people in the state capital and in Ciudad Juárez. www.boeing.com coordinator, proméxico THE GLOBAL ENVIRONMENT The global aerospace industry is experiencing one of its best moments. For the next twenty years, major aircraft manufacturers have an attractive market demand before them, with growth scenarios of 31,400 aircraft of less than a hundred seats, which will generate an economic impact of close to five trillion dollars. According to figures from industry experts, the supplier base that serves this important sector will provide approximately three trillion dollars. This reflects the huge market opportunity that the industry will experience in the next two decades. At the Seminar on Foreign Investment held during the most recent Aerospace Fair, the CEO of Airbus in Mexico wondered how much participation our country could capture. The answer, surely, is that there is a great opportunity. Bridgestone invests 40 million dollars to manufacture the RunFlat model photo archive Daniel Benvenuti, President of Bridgestone for Mexico and Central America, announced that the company will invest 40 million dollars this year and the next to build a new production line for premium tires at their plant in Morelos. Operations will commence in 2016. The company is interested in manufacturing a tire known as Run-Flat, in order to become one of the main tire suppliers for new luxury vehicle plants. Run-Flat production requires more time in the manufacturing process, compared to traditional tires that are produced in 24 hours. Once the production line is operational, Bridgestone’s goal is to produce 22,000 tires per day. www.bridgestone.com.mx 10 June 2015 June 2015 11 Negocios ProMéxico | Cover Feature Cover Feature | Negocios ProMéxico A STRATEGIC SECTOR FOR THE COUNTRY The aerospace industry is a strategic sector for the development of Mexico, a country with significant competitive advantages for the establishment of new companies. At the same time, the potential impact on the national economy is high. Mexico has one of the most open economies. It has a network of free trade agreements with 45 nations, together with arrangements for the promotion and reciprocal protection of investments and agreements of limited scope (economic complementarity agreements) in the framework of the Latin American Integration Association (ALADI). It also has skilled labor and, above all, it harbors efforts devoted to specialized investment, such as the Aeronautical University in Querétaro (UNAQ). The strategic nature of the sector was one of the results that a study commissioned in 2009 by the Ministry of Economy showed. In particular, the assessment of our competitive advantages took into account production, operation and transport costs, as well as investment risk. The comparison was favorable for Mexico against countries like Brazil, Colombia and India, and also reflected confidence in our macroeconomic stability. Meanwhile, assessment of the potential impact on the Mexican economy must consider the country’s capacity for growth, for creating well-paid jobs that will remain in the country, as well as its interaction with other sectors. Wage earnings at constant prices in the aerospace industry are equivalent, on average, to 1.2 times those of other manufacturers and they grow at a faster rate in Mexico. In 2014, the value of production and exports of aeronautical products reached 6.4 billion dollars, maintaining a growth of 18% during the last ten years, generating more than forty thousands jobs, which has placed Mexico as the sixth supplier to the USA. This industry has taken advantage of the agreements that the Mexican government has established in the sector, such as the Bilateral Aerospace Safety Agreement (BASA) and the Wassenaar Agreement on Controls of Dual-Use Manufactures. The supplier base has quintupled, growing from 65 companies in 2005 to 305 companies registered in 2014. According to data from the Mexican Federation of the Aerospace Industry (FEMIA), companies are classified according to the scope of their activities as follows: manufacturing, 70%; aircraft maintenance, repair and overhaul (MRO), 15%; and engineering and design, 15%. As for the location of clusters, the aerospace industry in Mexico is distributed in eighteen states, with a strong presence in the areas shown on the following map. Aerospace clusters in Mexico The aerospace industry in Mexico is distributed in eighteen states. 12 June 2015 HUMAN CAPITAL One of the strategic pillars of the sector is the development of human capital. In this regard it is important to note that schools are making great efforts to support the preparation, training and certification of young Mexicans at different levels required by the industry: skilled technicians, engineers, and so on. Examples of these initiatives are the creation of the UNAQ, due to the arrival of Bombardier to the city of Querétaro. Since this industry is already present in eighteen states, government strategies both at the federal and state levels are aligned with the private sector through various institutions such as the National Polytechnic Institute (IPN), and the Technological Institute of Monterrey for Advanced Studies (ITESM), among others. June 2015 FUTURE OUTLOOK Pro-Aéreo 2012-2020 Mexico’s Strategic Aerospace Program (Pro-Aéreo) integrates the strategies and policies to promote the development of the Mexican aerospace industry, with the aim of placing Mexico among the top ten countries in world sales. GOALS Derived from these strategies, these are the proposed targets for 2020: 1) Place the country at an international level within the top ten in terms of exports. 2) Export more than 12 billion dollars worth of aerospace goods. 3) Account for 110,000 direct jobs, including between 30% and 35% of posts with an engineering degree level or higher. 4) National integration of 50% in elaborate manufactures for the industry. 5) Second place in the manufacturing sector in terms of the value added/sales ratio. 13 Negocios ProMéxico | Cover Feature Cover Feature | Negocios ProMéxico PROMÉXICO’S PARTICIPATION IN THE AEROSPACE INDUSTRY ProMéxico is supporting this industry in two strategic areas: developing exports and attracting foreign direct investment. In order to promote exports, ProMéxico organizes Mexican Pavilions every year at the major international trade shows, buyer missions, business encounters, and other events. This year, a Mexican Pavilion will be installed at the International Paris Air Show at the Paris-Le Bourget Airport, with a significant number of Mexican companies. ProMéxico held a Seminar on issues of foreign investment with FEMIA at the first edition of the Aerospace Fair Mexico 2015, organized recently by the Mexican Air Force (FAM). Moreover, at the initiative of Boeing, a seminar was organized under the First Forum of International Procurement that this aeronautical company held in Mexico. AEROSPACE FAIR MEXICO 2015 From April 22 to 25, the first Aerospace Fair Mexico 2015 was held, organized as a part of the centenary of the founding of the FAM. Two hundred and forty exhibitors attended, including ProMéxico. FOREIGN INVESTMENT SEMINAR In addition to its institutional pavilion, ProMéxico participated by providing information about its products and services at a Seminar on Foreign Investment for visitors. It also supported a business meeting coordinated by BCI Aerospace, with 120 companies taking part, and 300 participants from 12 countries. About 2,000 B2B meetings were arranged. The CEO of Airbus in Mexico, the President of FEMIA, the Commander of FAM, and the General Director of ProMéxico on behalf of the Minister of Economy attended the Foreign Investment Seminar. Among the issues discussed at the seminar, FEMIA highlighted the aerospace industry, and ProMéxico reported on investment support and the development of aerospace clusters in Mexico. The General Directorate of Civil Aviation (DGAC) shared the theme of BASA. The main axis of the seminar was the conference imparted by Airbus on “How to integrate into the global supply chain.” Honeywell presented a success story, regarding its contributions to the A350 project at its plant in Mexicali, Baja California. Through its Promotion Committee, FEMIA detailed its support for establishing businesses in Mexico. 14 June 2015 The seminar was attended by around 150 participants, including visitors and foreign suppliers (invited by Airbus, Honeywell, Safran and Bombarbier, among others), Air Force Commanders from several countries and commercial representatives from embassies interested in investment issues in Mexico. BOEING MEXICO SUPPLIER SUMMIT After months of preparation and organization, Boeing, FEMIA, American Industries and ProMéxico conducted their first international supplier summit in Mexico on April 21 to 23. The goal of this first supplier forum was to promote the alliance of Boeing with Mexico and increase exports of components, which in 2014 exceeded one billion dollars, and to encourage the installation of new suppliers of the company that are not yet represented in Mexico, to increase foreign investment in this sector. On April 21, ProMéxico held the aforementioned seminar, which reported on the reasons why it is attractive to invest in Mexico. FEMIA detailed the situation of the sector, and highlighted the states with the highest foreign investment in the aerospace industry, such as Baja California, Chihuahua, Sonora and Querétaro. June 2015 A panel and a question and answer session were held with the representatives of the aerospace clusters located in these four states. American Industries explained the Shelter program as an option to initiate manufacturing operations in Mexico. The event closed with a conference hosted by Bancomext, detailing the financial support available for investors, and the participation of Bob Noble, Vice President of Boeing, who offered a business perspective of his company in the near future. On April 22, the group attended the Aerospace Fair Mexico 2015 for business meetings, and on the next day the group was divided into four sub-groups for visits and presentations in Baja California, Chihuahua, Querétaro and Sonora. CONCLUSIONS Isaac Newton said: “If I have seen further it is because I stand on the shoulders of giants.” The Mexican aerospace industry in on the shoulders of great partners, such as Boeing, Airbus and other companies that are considering Mexico as a part of their strategy for global supply chains within the new paradigms of the industry. N PARTICIPATION AT THE BOEING SUPPLIER SUMMIT • Boeing foreign suppliers 26 companies • Mexican companies interested in becoming Boeing suppliers 32 companies www.promexico.gob.mx 15 Negocios ProMéxico | Figures Figures | Negocios ProMéxico the AEROSPACE SECTOR IN MEXICO A positive development in 2014 Aerospace Industry 5.040 22.8% growth in total imports of 5.4 billion dollars, more than the 4.4 the 5.4 billion achieved in 2013 5.416 4.337 3.266 16.5% growth with exports of 6.3 billion dollars, surpassing 6.366 5.463 Trade balance (billions of dollars) billion recorded in 2013. 2.656 3.083 4.412 4.287 3.782 2.522 2.865 2.042 2.253 2.432 2.171 1.380 .3767 949.4 million dollars 4th destination of manufacturing favorable result on the 2014 trade balance, with an average surplus of 642 million in the last eight years. investments in the aerospace sector, after China, India and the USA1. growth rate of exports during 2006-2014. Italy, Israel and China. 2007 2008 2009 2010 2011 2012 2013 2014 Imports 2015* Exports Comparative figures for the same period between 2015/2014 (millions of dollars) +15% average annual 6th supplier of aeronautical parts to the USA, above Brazil, 2006 Source: Ministry of Economy, High Technology and Heavy Industries General Office, with data from the Electronic Commerce General Office, Banxico. *As of January. .4679 In January 2015, exports amounted to 467.9 million dollars, while imports reached 376.7 million dollars, for a favorable balance of 91.3 million dollars. Year Imports Exports Balance 2014* 454 470 16 2015* 377 468 91 2015/2014 (%) -17.0 -0.4 It is estimated that by the end of 2015 the sector’s exports will exceed 7.3 billion dollars, and imports will reach 6.4 billion. Source: Ministry of Economy, High Technology and Heavy Industries General Office, with data from the Electronic Commerce General Office, Banxico. AEROSPACE INDUSTRY ACTIVITY Year In July 2014 the Advisory Council on Aerospace was formed to integrate and follow up on the sectorial agenda. 320 companies and support organizations in 18 states of the Republic. Between 2006 and 2014 the number tripled from 109 to more than 300. +1.7 billion dollars of direct foreign investment have accumulated in the sector in the last 10 years2. MEXICAN EXPORTS MEXICAN IMPORTS 0.66% of the Manufacturing GNP was represented by aerospace in 2014; 88% more than in 2007. “Aerospace & defense, 2012 year in review and 2013 forecast,” PWC. 2 With information from the Ministry of Economy, General Directorate of Foreign Investment, FDI flows branch 3364 SCIAN. 1 80.6% 7.3% 2.8% 2.7% 74.9% 6.4% 3.8% 3.3% USA Canada Germany France USA France Canada England Number of Companies Manufactures (%) Maintenance, Repair and Overhaul (%) Engineering & Design (%) Support Total Exports organizations1 (millions USD) (%) 2006 109 77.1 11.9 11.0 n.d. 2,042.19 2007 150 76.7 13.3 10.0 n.d. 2,656.24 2008 160 78.8 11.3 10.0 n.d. 3,082.65 2009 194 79.4 10.8 9.8 n.d. 2,522.44 2010 238 70.1 12.2 17.7 n.d. 3,266.28 2011 249 68.4 13.3 14.8 3.5 4,337.24 2012 266 70.9 10.6 14.2 4.3 5,040.13 2013 270 71.7 10.7 13.4 4.2 5,463.45 2014 300 72.1 10.9 13.2 3.8 6,365.82 2015 300 72.1 10.9 13.2 3.8 467.99* 1 Includes universities and research centers. * Through January Source: Ministry of Economy, High Technology and Heavy Industries General Office, Banxico 16 June 2015 June 2015 17 Negocios ProMéxico | Special Report photos FAMEX 2015 An event where business flies The success of Famex 2015 as a place for business and educational opportunities has generated high expectations for Famex 2017. by proméxico with information from famex According to the institution that organized this event, “the Mexico Aerospace Fair 2015 is a commercial trade show for civil and military aeronautics.” The Fair occupied an area of over 112,000 square meters, where large aircraft were exhibited, flight demonstrations were held, and articles and services on behalf of the participating companies were shown. Two hundred and five aeronautical companies, and 35 space companies participat- ed in the exhibition, for a total of 240 firms. Visitors at the fair had the opportunity to present new technologies, as well as launch products and services that position their brands among national and international government officials, businessmen and senior military officers, encouraging business opportunities. In addition, the fair was also a meeting place to promote training of aeronautical and space personnel, through an agenda of several academic conferences. Education matters The first Mexico Aerospace Fair 2015 was organized to mark the Mexican Air Force Centennial. Civil and military aircraft flights were scheduled to top off the exhibition of aeronautical equipment and the several business meetings that took place on the premises. The event was organized by the Ministry of National Defense (Sedena), through the Mexican Air Force and the private sector, and took place from April 22 to 25 at the Number 1 Military Air Base in Santa Lucía, Estado de México. General Rodolfo Rodríguez Quezada, President of the Organizing Committee of the Mexico Aerospace Fair 2015, said at the inauguration “the Mexican Aviation sector is currently the 14th largest in the world. Last year the Mexican aeronautical industry grew by 18% and exported more than 6.4 billion dollars.” The first Aeronautics Education Forum took place during the event, where youngsters from 19 different universities participated and had the chance to meet with the representatives of the companies that could eventually hire them in the future. 18 Special Report | Negocios ProMéxico courtesy of presidencia de la república June 2015 “We currently employ 45,000 workers in the aviation industry, but our projections for 2020 indicate that we will require a total of 110,000 workers,” General Rodríguez estimated. The Mexico Aerospace Fair 2015 also hosted educational and commercial exchanges to show part of the technology and development Mexico has had in this field. A relevant event General Rodríguez said that “It is a national priority to promote the aviation industry and the aerospace sector in Mexico, because it has been extremely successful in recent years. This exhibition is definitely the first event made in Mexico to promote and project the aeronautical sector in this country.” The Aerospace Fair had the purpose of promoting technological exchange, business meetings, projecting the aerospace industry in Mexico, and encouraging more foreign investment and job creation in companies already established in the country. The participation of 23 national educational institutions with careers related to the aeronautical field, representing nine states of the republic, were present in 17 stands located in the educational pavilion. This allowed teachers and students to interact for the first time with the representatives of the largest aeronautical companies in the world. The presentation by Benito Gritzewsky, President of the Mexican Federation of the Aerospace Industry (Femia), was attended by 300 people and celebrated with applause. Business, a substantial chapter Regarding one-on-one B2B encounters, reports by BCI Aerospace (France) and MexicoNow (Mexico)—who were in charge of organizing the business meetings during Famex 2015—recorded a count of over 2,000 business appointments. Both firms stated that the B2B rooms remained full at all times for the duration of the fair. Also, in various stands and chalets many casual business meetings were held between entrepreneurs, suppliers, and representatives of different levels of government. An estimated 3,000 such appointments were made. These results confirm that Famex 2015 was the most importan national aero- June 2015 nautics event ever, and it conferred Mexico a new status and international projection. It is now recognized as an important Air Exhibition in Latin America, together with the International Air and Space Fair (Fidae) that has been hosted by the Chilean Air Force for the past 30 years. Commander Luis Fuenzalida, representative of the Chilean Air Force and Finance Manager for Fidae, announced the signing of an agreement with FAMEX, through which both committees offer reciprocal spaces at their respective international fairs, and pointed out that FAMEX has become the most important competitor in America. The Aerospace Fair had the purpose of promoting technological exchange, business meetings, projecting the aerospace industry in Mexico, and encouraging more foreign investment and job creation in companies already established in the country. 19 Negocios ProMéxico | Special Report Famex 2015 is now recognized as an important Air Fair in Latin America, together with Chile’s International Air and Space Fair (Fidae). 20 Mexico’s Partner | Negocios ProMéxico photos courtesy of airbus The foreign investment seminar organized by the Famex 2015 Committee included a large attendance of entrepreneurs, managers and suppliers of the most important companies present in Mexico. The presentation by Daniel Parfait, President of the Safran Group Mexico, on foreign investment in the Mexican aerospace industry, together with Airbus México Executive Director Frédéric Garcia’s presentation on the development of the value chain in Mexico, highlighted the event. The Mexican Space Agency The participation of the Mexican Space Agency (AEM) was also a success. In addition to the pavilion of 540 square meters housing companies in the space sector, the agency included 18 modules inside the pavilion, plus an auditorium with 60 places for panels and conferences. 35 companies in the space sector, 18 educational institutions, 16 specials guests, 31 panelists, 115 exhibitors, and 53 agency officials participated. The five panels were completely full during the 21 lectures given at the fair. In the exhibition area, visitors saw four mockup models of Cansats, three models of Cubesats, four satellites and three launching rockets: Ariane, Atlas and Protón. Famex 2015 presented a broad perspective of the space sector to authorities and members of academia, industry and the Mexican community in general, serving as a platform to publicize the existence and main activities of the recently created AEM. During the four-day Mexico Aerospace Fair 2015, various training courses, conferences and exhibition flights were performed. The closing day of the exhibition an air show was performed with free admission, and was attended by 100,000 people. The admission fee for the other events at the Mexico Aerospace Fair 2015 was 232 pesos per day. N June 2015 Airbus Group in Latin America With over 1,400 employees located at 17 sites across seven countries (Argentina, Brazil, Chile, Colombia, El Salvador, Mexico and Peru), Latin America is a region where Airbus Group continues to expand its presence, generating revenues in 2013 of 5 billion dollars. by proméxico Airbus Group is a global leader in aeronautics, space and related services. In 2014, the Group —comprising Airbus, Airbus Defence and Space and Airbus Helicopters—generated revenues of 60.7 billion euros and employed a workforce of around 138,600. Airbus Group is a major partner in the Eurofighter consortium, a stakeholder in the missile systems provider MBDA and a 50% partner in turboprop aircraft maker ATR. June 2015 With over 1,400 employees located at 17 sites across seven countries (Argentina, Brazil, Chile, Colombia, El Salvador, Mexico and Peru), Latin America is a region where Airbus Group continues to expand its presence, generating revenues in 2013 of 5 billion dollars. Latin America is one of the oldest markets and sourcing partner regions of the Group, with an order backlog of 60 billion dollars and a legacy business that goes back almost 40 years. Agreements with some of the region’s leading universities and research centers increasingly make Latin America a partner of choice for Airbus Group. Using population density as a measure of proportion, Latin America is on a scale with the Asian Pacific region, the strongest growth region for the Group. Highlights of Airbus Group’s activities in Latin America Airbus Airbus has become a market leader in Latin America. In the last 10 years, Airbus has tripled its in-service fleet and delivered more than 60% of all aircraft operating in the region. With more than 850 Airbus aircraft sold and an additional backlog of almost 400, over 550 Airbus 21 Negocios ProMéxico | Mexico’s Partner aircraft are currently in operation throughout Latin America and the Caribbean. Airbus boosted its presence in Latin America in 1998, when LAN, TACA and TAM placed a joint order for a total of 90 single-aisle aircraft with options for a further 90. This was the largest contract ever signed in Latin American commercial aviation history and prominently placed Airbus on the map in the region. Since then, the three airlines combined have ordered more than 500 A320 Family aircraft. The reliable and efficient A320 Family is the aircraft of choice in Latin America, where the single-aisle jetliners are flown by carriers such as Aruba Airlines, Avianca, Avianca Brasil, Interjet, LATAM Airlines, Sky Airline, TAME, VivaAerobus, VivaColombia, Veca, and Volaris. Mexico’s Partner | Negocios ProMéxico Airbus’ wide body A330 and A340 jetliners are operated in the Latin America and the Caribbean region by airlines that include Aerolíneas Argentinas, Avianca, Avianca Brasil, Azul Linhas Aereas, Conviasa, LATAM Airlines, Surinam Airways and TAME. The A350 XWB Family is building up a customer base in South America, where TAM will become the first airline in the Americas to fly the A350 XWB with a firm order for 27 of the highly efficient, wide body airliner; LATAM was also the first Latin American customer to place a firm order for Airbus’ A320neo. Additionally, Synergy Aerospace Corp, Avianca’s largest shareholder and owner of Avianca Brasil, has ordered 10 A350 XWBs. According to the latest Airbus Global Market Forecast, in the next 20 years Latin American airlines will need 2,300 new passenger and freighter aircraft while intra-regional and domestic traffic within Latin America and the Caribbean is expected to triple by 2033, growing at an impressive rate of 5.6% and becoming the biggest market for Latin American carriers. In Mexico, Airbus has announced in April 2015 an agreement with Aeropuertos y Servicios Auxiliares (ASA) for the development of the first Airbus Training Center in Latin America for pilots of A320. Airbus Defence and Space Airbus Defence and Space, through its Military Aircraft business line, has a long-standing presence in Latin America, beginning in the late 1970s and primarily through its Light and Medium aircraft family, including the C212, the CN235 and the C295, carrying between a three and nine metric ton pay- load. Some 145 such aircraft have been delivered and are flying with the armed forces of 13 countries throughout the region. These are Argentina, Bolivia, Brazil, Chile, Colombia, Dominican Republic, Ecuador, Mexico, Panama, Paraguay, Surinam, Uruguay, and Venezuela. Chile, which now operates a fleet of 12 Airbus Defence and Space military transport aircraft, bears a special significance as it was the first to order from the former CASA (now part of Airbus Defence and Space) back in 1978. However, the biggest Airbus Defence and Space military transport aircraft operator in Latin America is Mexico with 20 aircraft flying today. Colombia is the second largest operator with 19 aircraft, followed by Brazil with 12 aircraft. Airbus Defence and Space built the Chilean satellite system, FaSat Charlie (SSOT) that has now been operating perfectly in orbit for almost 2.5 years and constitutes the most powerful Earth Observation System ever flown in Latin America. Airbus Defence and Space has also been selected as sole prime contractor to develop, construct and launch the first Earth observation optical satellite system for Peru. Airbus Defence and Space is also a worldwide leader in global security solutions and systems, providing Lead Systems Integration and value-added products and services to civil and military customers around the globe: air systems (aircraft and unmanned aerial systems), land, naval and joint systems, intelligence and surveillance, cyber security, secure communications, test systems, missiles, services and support solutions. It is a leading provider of mission critical communications solutions, having more than 280 custom- ers for digital radio networks in 84 countries, out of which more than 40 Large-Scale Integrated nationwide networks are in operation. These include “IRIS” in Mexico, a digitally encrypted voice, data and image highway, with frequencies exclusively assigned to public safety, based on the Tetrapol technology. Furthermore, Airbus Defence and Space has implemented Mexico City’s Tetra Police Network, the largest city’s TETRA network in Latin America. Airbus Helicopters Airbus Helicopters has been present in Latin American for over 40 years with a network of three customer centers which cover more than 30 countries across the region: Airbus Helicopters Mexico dealing with Mexico, Central America, the Caribbean, Colombia, Ecuador and Venezuela; Helibras in Brazil, also serving Para- guay; and Airbus Helicopters in Chile, covering Chile, Argentina, Peru, Bolivia, Panama and Uruguay. Airbus Helicopters employs 1,200 people in the region, a number that has doubled in the past four years. The Latin American customer centers are responsible for the sale and customization of new and second-hand helicopters, commercial support, training, spare parts distribution and maintenance of the Airbus Helicopters fleet, all over the South American continent. Helibras also has a state of the art engineering center, able to design, develop and produce a 100% Brazilian helicopter by the mid-2020s. Latin America is a major contribution to the company in the civil and military sector. With over 1,400 helicopters currently in service, Airbus Helicopters accounts for 32% of the region’s operating fleet. Latin America is one strategic market for the next decade with expected continuous market growth fueled by both replacement and fleet expansion. The military sector in the region holds great potential and Airbus Helicopters has successfully secured some important contracts in the last few years, including the supply of 50 H225M to the Brazilian Armed Forces, 15 H225M to the Mexican Armed Forces, seven AS350/550 to Ecuador, six Super Puma AS332 C1e to Bolivia and recently 10 Panther AS565 MB to the Mexican Navy. There are currently some important on-going projects for Airbus Helicopters in the region mainly in Brazil, Argentina, Ecuador, Mexico, Peru, etc. In the civil sector, there are very good opportunities in the Oil & Gas sector, particularly in Brazil and Mexico, where Key Facts for Latin America • Airbus Group workforce in Latin America: 1,400* • Over 1,300 Airbus Helicopters aircraft in service in the region • Airbus Group annual revenues from the region: c. 5 billion dollars* • More than 500 Airbus passenger aircraft are in service in Latin America • Based in 7 nations, with 17 offices spanning from Mexico to Argentina • Latin America will require more than 2,300 new passenger aircraft in the next 20 years** * 2013 figures ** 2013-2032 Airbus Global Market Forecast 22 June 2015 June 2015 23 Negocios ProMéxico | Mexico’s Partner for technicians and pilots in collaboration with the HeliEscuela, located in the state of Veracruz, as well as training of helicopters maintenance technicians, thanks to an agreement signed with Turbomeca’s Mexican branch. A Full Flight Simulator for the training of H225/H225M pilots will be operating in Rio de Janeiro very soon. A key factor of Airbus Helicopters’ success in Latin America stems from its early entry into markets, and launching industrial co-operation programs that have greatly contributed to the development of the local aviation industry. Brazil, with the setting up of a H125 Esquilo Final Assembly Line very early at the creation of Helibras and reinforcing this industrial set-up with a H225M Final Assembly line in 2009, and Mexico, with the creation of a new manufacturing facility of aeronautical components, are good examples of the Airbus Helicopters’ active role in industrial cooperation and transfer of technology in the region. In Mexico, Airbus Helicopters has inaugurated on February 2013 its plant in Queretaro to manufacture in single source emergency doors for the aircraft A320. ATR ATR is the world’s largest manufacturer of commercial turboprop aircraft. A joint partnership between the Airbus Group and Alenia Aermacchi/Finmeccanica, ATR has sold nearly 1,500 aircraft and has over 180 operators in more than 90 countries. ATR has a long-term presence in Brazil for many years. The new ATR-600s are the preferred aircraft for the devel- opment of new regional networks in fast-growing economies like Brazil. Latin America accounts for more than 170 ATR aircraft in service and a backlog of more than 50 planes, which represent half of the total ATR backlog. Among 13 ATR customers are the carriers like Azul Linhas Aéreas, AVIANCA, Passaredo Linhas Aéreas, MAP Linhas Aéreas or else LIAT. Azul, with over 60 ATRs in its fleet, is the largest ATR operator in Latin America. Offering its operators an outstanding airfield performance on short, narrow or unpaved and rough runways, ATR airplanes have low operating costs and efficiency. Every 15 seconds, an ATR turboprop takes off somewhere around the world. N www.airbus.com SAFRAN Trust and investment in Mexico Safran currently has ten facilities in Mexico, in states like Chihuahua, Estado de México and Querétaro. This year the French company expects to start operations on two new plants and increase its production capacity in the older ones. interview with daniel parfait, president, safran méxico, by proméxico Safran, the French group Tier 1 supplier to the aerospace and defense industries, has had a very good relationship with Mexico in the past two decades. In 1990 its subsidiary, Labinal—manufacturer of harnesses and electrical components—decided to open shop in the northern state of Chihuahua. Since then, the French group has not stopped believing in Mexico by investing and growing. “Mexico has all the potential to be one of the most important players in the global aerospace industry,” says Daniel Parfait, President of Safran México. The division in this country ranks third for the global corporation, just behind France and the USA. Safran currently has 10 facilities in Mexico. This year the French company expects to start operations in two new plants and increase its pro- duction capacity in the existing ones. “These have been years of uninterrupted commitments in state-of-the-art technology, job creation and constant training. Safran believes unfailingly in the future of the aerospace industry in Mexico,” says Parfait. Safran México is the largest employer in the country’s aerospace industry, with an estimated 5,000 workers in the installations it has here. photo philippe stropa / snecma / safran growth in oil production from pre-salt reservoirs will require super-medium or heavy helicopters transport, and in Mexico, where the energetic reform concerning the privatization of oil rigs could lead to a fleet extension. There will also be major opportunities in public services and commercial and private transport, with the H125 and the H145 being very well positioned due to their high performance in hot and high environments. Customer satisfaction is a priority for the company, which dedicates much effort in enhancing the Support and Services offer in the region. In addition to the extensive network of customer centers, Airbus Helicopters has set up certified maintenance centers in some countries such as Guatemala, Panama and Peru. Airbus Helicopters in Mexico offers ab-initio training Mexico’s Partner | Negocios ProMéxico 24 June 2015 June 2015 25 Mexico’s Partner | Negocios ProMéxico photo photo alex ojeda / capa pictures / safran adam wiseman / capa pictures / safran Negocios ProMéxico | Mexico’s Partner In terms of innovation, Safran daily explores new high-tech projects such as the electric movement of planes on the ground, the manufacture of composite materials, the creation of a Mexican industry of long-range drones, or participating in security programs for the country’s airports. Three big operations The group’s operations in Mexico are of three types. First, companies like Messier Bugatti-Dowty (that manufactures landing gear), Labinal (that produces harnesses and electrical components), and Snecma (that manufactures large-scale turbines with the latest technology). These companies export quality products made in Mexico to markets like the USA, with customers like Boeing, and Europe, with Airbus. Second, the group also works in the MRO field with 26 maintenance of landing gears and CFM56 engines, with guaranteed standards by its affiliates Messier-Bugatti-Dowty and Snecma America Engine Services (Sames) in the state of Querétaro. Third, the group also serves the domestic market through companies like Turbomeca (helicopter turbines) and Morpho (identification and detection systems) with projects in both the public and private sectors. Turbomeca, for example, provides maintenance to private and public helicopter fleets, including the President of Mexico’s fleet. Meanwhile, Morpho is responsible for the National Electoral Institute’s (INE) database, and works on civil and public security projects. “Safran is committed to Mexico and the group is determined to continue investing in the country,” says Parfait. Innovation, a constant engine Safran has reason to believe that the group’s growth in Mexico will continue in the coming years. The reason is the new arrival of the LEAP engine—heir of the legendary CFM56 engine, whose unique characteristic is that every two seconds an airplane in the world takes off using these engines—, a product of a joint-venture with General Electric. Airline assemblers have already signed firm orders for 8,500 of these new engines, confirming the future growth of the company and the industry. Safran is already working on orders for the coming years. Says Parfait: “This work is centered around innovation, the main foundation of the group’s strategy.” In terms of innovation, Safran daily explores new high-tech projects such as the June 2015 electric movement of planes on the ground, the manufacture of composite materials, the creation of a Mexican industry of long-range drones, or participating in security programs for the country’s airports. And for this it has worked hand in hand with institutions like the National Council of Science and Technology (Conacyt), or the National Polytechnic Institute’s (IPN) Center for Research and Advanced Studies (Cinvestav). Furthermore, the group is committed to the development of strong local supply chains, an element critical for Safran. “Given the rapid growth of the aerospace sector in Mexico, a proper organization of the means of production naturally prevails. In this sense, Safran welcomes the willingness of ProMéxico to progress in this very essential matter,” says the President of the French group in Mexico. June 2015 A history with a future Grupo Safran’s history with Mexico has not only been in the areas of development and production. The group currently presides over the Aerocluster of Querétaro (ACQ), an association created to promote research and collaboration with educational initiatives. The group has positioned itself globally as one of the major aerospace players in the world through a strategy of vigorous innovation and systematic search for leadership in each of its activities. It should be noted that Safran destines 13% of this turnover to research and development of new technologies, an exceptionally high percentage in the industry. Currently, Safran has 69,000 employees in over 50 countries. In Mexico the story is no different. Through ACQ, Safran has encouraged the development of the National Center for Composite Materi- Safran has 69,000 employees in over 50 countries. In Mexico the story is not different. Through ACQ, Safran has encouraged the development of the National Center for Composite Materials and Aerospace Technologies in Querétaro. als and Aerospace Technologies in Querétaro. The common history of Mexico and Safran is more than two decades old, but there is still a long way to go on both sides. “They have been two decades of uninterrupted commitments in technology, job creation and constant training. Safran believes unfailingly in the future of the aerospace industry in Mexico, and continues to advocate for more innovation, more design, and more investment in this country,” concludes Daniel Parfait. N www.safran-group.com 27 Negocios ProMéxico | Mexico’s Partner Mexico’s Partner | Negocios ProMéxico photos courtesy of deltaplast DELTAPLAST MÉXICO ACCELERATING AEROSPACE DEVELOPMENT IN MEXICO The company received the AS9100 certification and will open a plastics manufacturing plant to ensure development within the aerospace industry. interview with gerard didienne, general director, deltaplast méxico, by rodrigo cansino Deltaplast México is a subsidiary of the French Plastibell Group, specialized in the manufacture of high-tech plastic parts for the aerospace, medical, automotive and electrical industries. “This year, the group was acquired by PSB Industries Group, which carries brands like Texen and CGL Pack, positioning it as a major player in the areas it serves, as well as complementing those brands,” says Gerard Didienne, General Director of Deltaplast México. PSB Industries Group has production facilities in France, the USA, Japan, Poland and Mexico. Last year it reported revenues of 262 million euros, of which 60% came from international sales. Deltaplast México capabilities Didienne acknowledges that sales have doubled in the past two years, allowing him to expect a similar trend in the next couple of years. “The company’s goal is to accelerate the development of the aerospace and medical sectors in Mexico,” he states. Based in Torreón, Coahuila, in northwest Mexico, the company employs 134 people. For the past two years it has manufactured high-tech plastic parts for the aerospace industry and, in the coming years, it foresees a strong growth based on current contract proposals. To enter this industry, Deltaplast México applied to comply with the international norms that govern aerospace, and it received the AS9100 certification to ensure development in the sector. It also structured a specialized team of Mexican and French engineers who take care of the needs of their customers and explore how the company can satisfy them with ad hoc solutions. This team has the support of the parent company in France to get production going and ensure the continuity of the processes involved. “As part of its strategy— explains Didienne—Deltaplast México is considering the creation of a new plant specialized in the aerospace segment. Its aim is to increase production capacity, improve competitiveness and optimize the performance of the supply chain, as a turning point for the company and its current and potential customers.” In order to face the challenges ahead, the French company established a partnership with its customers, with whom it maintains a close relationship exploring future plans, identifying needs and anticipating solutions. Innovation, the motor For Didienne, Deltaplast’s continued investments in the aerospace and medical sectors were outstanding in 2014 and 2015, “and they will increase even more by 2016.” The company spends 8% of the value of its sales on the development of technical and marketing capabilities and innovation, “particularly in the design of high-tech products and the use of plastic materials with high performance features, such as high tempera- 28 June 2015 June 2015 ture resistance, better mechanical conditions and chemical properties.” Of course, investment in innovation is not by itself a guarantee of profitability. That is why part of the company’s resources are aimed at automating its assembly lines and processes, as well as state-ofthe-art injection equipment. Even though it is considered a Tier 2 company, Deltaplast México maintains its goal of becoming a Tier 1 organization for certain clients it can partner with for the long haul. Human talent is also an essential component for this organization. Consequently, it provides internal training, which it considers a key to success for achieving growth and generating efficiencies. Advantages of Mexico Gerard Didienne argues that from the perspective of a company with foreign ownership, Deltaplast México has noticed that the country “needs specialized engineers in the aerospace and medical sectors, as well as industrial engineers with a solid preparation to meet production requirements.” Among the advantages of settling in Mexico, Deltaplast emphasizes our proximity with the USA, and the significant added value that plastic parts manufactured in Mexico provide. In addition to that, competitive costs, including labor—widely recognized for its quality—must be factored in. In the particular case of the aerospace sector, Mexico offers attractive import-export processes, although Didienne considers that the simplification of these processes still represents an area of opportunity for the country. N www.deltaplast.mx 29 Negocios ProMéxico | Mexico’s Partner Mexico’s Partner | Negocios ProMéxico photos courtesy of siasa air SIASA AIR EXPERTISE AS A BUSINESS OPPORTUNITY More than certifications, the development of human capital is a matter of utmost importance. It allows the acquisition of skills to manufacture, maintain or repair components. Then come the certifications. interview with felipe briones soto, ceo, siasa air, by raquel rivas With over thirty years experience in the aviation industry, Felipe Briones Soto and two partners—all of them aeronautical engineers—realized one day that airlines operating in Mexico had worn seats that were in very poor condition. Therefore, they decided to venture into the industry with a business idea that had no competition in the domestic market. “In the years I worked as a manager for American Airlines and Continental Airlines, I observed the bad shape aircraft seats were in. I later verified 30 that Aeroméxico was also in the same poor condition, as well as many other airlines. So we decided to create a company focused primarily on meeting the challenges airlines were facing in terms of interior redesign of their aircrafts,” says the CEO of SIASA Air. The company began operations in 2006, and its first project was the delivery of a complete set of seats for the Aeroméxico Connect Embraer 190 fleet. Specializing in aircraft interiors, redesign and manufacture of leather seats certified by the Federal Aviation Administration (FAA), the company is based in León, Guanajuato, the center of Mexico’s leather industry. “We developed a business model that could reconvert from the shoe and leatherwork industry to the aviation business,” says Briones. The company started by exclusively manufacturing aircraft seats, but it has slowly grown and diversified so that today its services cover the entire interior of the aircraft. “We gradually increased our capabilities until we received our certification as a nautical designer for aircraft interiors. In fact, we are the only company operating in Mexico in this segment.” MINIMUM COMPETITION In Mexico SIASA’s competition is minimum and limited mainly to the executive aviation sector. The company’s fiercest competition is located abroad, and it is very strong because it has been in the market for more than thirty years. “Our competition is at the global level. Our company, created nine years ago, is relatively new to June 2015 the market, but we’ve been able to compete thanks to our patents, innovation, and certified supply chain, developed in Guanajuato.” Briones stresses one of the company’s major strengths: an integrated Mexican business model—from procurement, certification and development—for commercial, executive or military aircrafts. SIASA works for airlines such as Aeroméxico, Interjet and Volaris. In Latin America it works for Viva Colombia, and has developed proyects with Avianca-Taca, Aeroman (El Salvador) and Coopesa (Costa Rica), and they have three certifications. One covers the production of seat covers and cushions in leather or fabric. The other two relate to maintenance: one focuses on repair and manufacture of aircraft interiors, while the other centers on complete service and major maintenance for seats and all their components, plastic, metal and casings. The CEO empha- June 2015 sizes that the most important aspect in the aviation sector is the issue of security. Therefore, all products, components or services that are part of an aircraft must have a certificate of legality and airworthiness. “To provide service, certifications are the main prerequisite for a company in this segment.” CERTIFIED HUMAN CAPITAL Another important issue— that makes a difference in a company like SIASA—is the development of human capital that must possess the skills and personal certifications to manufacture, maintain or repair a component. Accordingly, Briones and his partners are not only founding members of the Mexican Council for Aerospace Education, but also the founders of the Aeronautical College of the Bajío, “the only non-governmental aeronautical school, where students graduate trained in aircraft, engines and avionics.” SIASA’s fiercest competition is located abroad, and it is very strong because it has been in the market for more than thirty years. While the creation of this school was due to the demand for technical training of personnel for the company, this institution has become a platform for preparing technicians and engineers from the National Polytechnic Institute (IPN), the Aeronautical University in Querétaro, the University of León or the Aeronautical University in Pachuca. SIASA is currently expanding. The CEO mentioned the creation of business units in Brazil, the USA, Colombia and Costa Rica. “Our biggest challenge is to achieve the exponential and global growth we have devised.” THE PROMÉXICO EXPERIENCE The approach with ProMéxico occurred during a trip to Chicago, where Briones and his associates made a proposal to United Airlines. From that moment on, ProMéxico has helped guide and counsel the company in terms of entrepreneurship, by conducting market research and helping SIASA arrange meetings with airline companies in other countries, helping the company diversify its business. “We were so focused on certifications and the growth of our company, that we hadn’t realized that there are organizations such as ProMéxico that can help us project our business abroad,” concludes Briones. N www.siasaair.com.mx 31 Negocios ProMéxico | Mexico’s Partner Mexico’s Partner | Negocios ProMéxico photos courtesy of aisg chanic. In the case of EASA, the company must invest more than a thousand euros per person. In the other two areas, AISG offers fleet plans, major maintenance representation, aircraft and records inspection, fuel and ground operations audits, leasing and sales support, as well as the development of maintenance manuals and procedures. As for training, the company specializes in Airbus A320 and Boeing 737NG. More than sixty airlines are AISG customers and, according to Mr. Teodoro, the most important challenge is to comply with certifications and requirements of aerospace authorities, especially in Europe. THE SPECIALTY Unlike other companies—like some in the automotive sector, that conduct business in the electrical appliance or aviation industries—, AISG only concen- trates on aviation. “We specialize in the aerospace industry, and although we are not closed to doing business in other areas, for now we only cover aerospace,” says Mr. Teodoro. “Competition in Mexico does exist, but it is not representative. Each airline has its own technicians, but they aren’t our competition.” In more than 20 offices throughout Mexico, AISG employs more than 150 employees, of whom 120 are certified technicians; mainly DGAC and FAA, while 20% of the technicians are EASA certified. There are also two female mechanictechnicians. AISG’s headquarters are located in Cancún, Quintana Roo, where they operate with a staff of 24. In Huatulco, with less operations, they only have two employees. AISG locates its staff throughout the country according to the volume of business at each airport. In terms of growth, the company has shown healthy 20% increments each year since 2005. “Our certifications and requirements by the aeronautical authorities make airlines seek suppliers that can give them the necessary support in maintenance matters. Without doubt, they can care for themselves, but it’s convenient for them to hire services like ours, which is always more affordable than bringing a mechanic on board.” EXPANDING OUTSIDE MEXICO One of the advantages of producing, manufacturing and doing business in Mexico is the quality of the workforce and its low cost. In the field of aircraft maintenance, labor in Mexico is also cheaper than in Europe and the USA, “which allows us to offer better prices.” AISG has welcomed the road of expansion. “We are open to internationalization. All of our customers are important,” says Mr. Teodoro. The company has partnerships with the Technological University of Querétaro and the National Aeronautical University in Querétaro so that students have the option to carry out their professional practices at AISG’s facilities. With ProMéxico, AISG participated in a trade mission to investigate the possibility of starting businesses in the Dominican Republic. The company discovered opportunities that it might explore in the future. “Mexico has trained personnel and government facilities for doing business and investing. Thanks to this, our country is very attractive for this sector,” concludes the Vice President of AISG. N www.aisg.com.mx AISG THE IMPORTANCE OF CERTIFICATION Over sixty airlines are AISG customers. Their biggest challenge is to meet the certifications and requirements of the aeronautical authorities, especially in Europe. NETWORK Hermosillo interview with juan antonio teodoro méndez, vice president of aviation integrated services group, by luis fernando teca “In Mexico we have many skilled and professional people. Thanks to the aerospace history of companies like Mexicana de Aviación, Aeroméxico and, more recently, Volaris and Interjet, the sector is developing experienced workers. Personnel are very capable and cover certification requirements,” says Juan Antonio Teodoro Méndez, Vice President of Aviation Integrated Services Group (AISG), a company specializing in Line Maintenance of commercial airlines and cargo. AISG emerged from the alliance of two companies: A&P In terms of growth, the company has shown healthy 20% increments each year since 2005. “Our certifications and requirements by the aeronautical authorities make airlines seek suppliers that can give them the necessary support in maintenance matters.” 32 Mechanics International Services and AIS. Both offered similar services and worked for the same airports. Hence, to provide a complete service, they decided to merge. MORE THAN NINE CERTIFICATIONS AISG basically offers three services: • Line Maintenance • Consulting • Training Their Line Maintenance service is the most profitable. Airlines are required by aeronautical authorities in their respective countries to regularly inspect 22 Locations Loreto their aircraft prior to next flight. “It is better to hire a company in the country where they arrive instead of carrying a mechanic on board,” explains Mr. Teodoro. One advantage of AISG is that it is present in 22 airports and has the most important aeronautical certifications: EASA (Europe), FAA (USA), and DGAC (Mexico), and also from Chile, South Korea, and Qatar, to mention a few others. Obtaining these certifications involves many hours of study and disbursement of funds. A basic certification involves from 120 to 160 hours per me- June 2015 Culiacán La Paz On-call service Monterrey Mazatlán Los Cabos Guanajuato Puerto Vallarta Guadalajara Manzanillo Cancún Mérida Querétaro Cd. de México Puebla Ixtapa Zihuatanejo Acapulco Cozumel Veracruz Oaxaca Huatulco June 2015 33 Negocios ProMéxico | Mexico’s Partner Mexico’s Partner | Negocios ProMéxico photos archive A&P Solutions How to diversify the market From the union of two companies—Plásticos Automotrices de Sahagún and Aksys de México—A&P Solutions was founded in 2012 to serve the automotive market. Now the company has three productive plants and employs 800 workers and is leading the plastic manufacturing in Mexico. interview with mónica rivera cárdenas, leader of aerospace project and marketing manager, a&p solutions, by luis fernando teca A&P Solutions wants to focus on interior aircraft cabins, including seat structures and parts, coatings, control consoles and the overhead parts where passengers control the air conditioning and reading lights. A&P Solutions has three plants in Mexico (two in Puebla and one in Ciudad Sahagún, Hidalgo, in central Mexico) that manufacture plastic parts for interiors, doors, coatings and pillars, as well as parts for power train, engine covers, battery consoles, radiator frames and other structural components. They have the capacity to manufacture larger and more complex parts, such as hoods, for example. The company also services the agricultural sector, by manufacturing tractor hoods and fenders. In their three plants, A&P can manufacture practically any auto part, from the smallest five gram parts, to components that weigh up to 21 kilograms. Last year the directors of A&P Solutions decided to diversify their markets. They inquired about the aeronautical industry and prepared to make an incursion into this sector. “We’re still working at it; we’re in the early stages. We’ve already met with experts in the norms, and we’re scheduling courses to address the implementation,” explains Mónica Rivera Cárdenas, leader of Aerospace Project and Marketing Manager at A&P Solutions. Thirty years of experience The aerospace industry in Mexico has spiked in recent years, and the company’s partners don’t want to miss the opportunity to diversify their markets. A&P Solutions will not abandon the auto parts business, but it will open up to aerospace, taking advantage of their experience working with plastics. “Our plants add up to 30 years experience in plastics, so that’s why we’ve decided to look at new markets.” The closest aerospace cluster from their plants in Puebla is in Querétaro, 1.5 hours away. “Since we’re still in the planning phase, we would consider the option of installing a plant closer to a cluster, such as Querétaro or even further north,” says Rivera. Executives at A&P Solutions have been working hard during 2015. They have invested a lot of time in defining what sort of plastic parts they can supply the aerospace industry why, because it is very diverse. But they seem to be focusing on the interior cabin, including seat structures and parts, coatings, control consoles and the overhead parts where passengers control the air conditioning and reading lights. To certify is the challenge The main challenge in the aeronautical sector is certification. “We’ve had the chance to visit several exhibitions. Potential customers are very serious about certification. The first thing they ask you before knowing your name and what you do, is if you’re certified. It’s definitely the hardest part of the business,” says Rivera. A&P Solutions is currently certified on ISO/TS:16049 and 34 June 2015 June 2015 14001. They are used to working under processes, keeping track of them and following guidelines. “We’re not so far from the aerospace industry. But we still have to fill some gaps in terms of traceability, which is very important in this sector,” she adds. But one step at a time: after obtaining AS9100 certification, A&P Solutions will look for comply with the regulations of the Mexican General Direction of Civil Aeronautics (DGAC). This year, the company believes it will receive the AS9100. A dozen employees were designated to the training and certification process. “We have a lot of talented people in the company willing to work very hard to obtain the certification as soon as possible.” The muscle of innovation The rule at A&P Solutions is to devote 1% of their revenues to innovation and development. In fact, the company has a research center in Ciudad Sahagún that serves all three plants. The “muscle of innovation” has produced dividends. In the automotive sector, sales have been growing steadily 5% each year for the past three years. These earnings are supported by a well-prepared team. In the area of human resources, the company has a program linked to universities to attract talent. A&P Solutions projects a significant growth in the next years due to the opening of Audi and other two luxury car OEMs in Mexico. They also have plans to start new business in the aerospace market, and by 2017 they expect to have at least one production line devoted to the aerospace industry. Although automotive cycles are shorter, the company believes this industry will continue to represent between 75 to 80% of their portfolio by 2020. N This year, the company believes it will receive the AS9100. A dozen employees were designated to the training and certification process. www.apsolutions.com.mx 35 Negocios ProMéxico | Mexico’s Partner Mexico’s Partner | Negocios ProMéxico photos courtesy of peasa for us primarily a challenge that results in a substantial improvement in our knowledge of processes, as well as in training and increasing our staff. What we’re looking for is a general improvement of the company.” PEASA AUTOPARTES The aviation sector, the biggest challenge “In parallel we’re working to enter other automotive and aerospace markets to initiate our diversification, expand our knowledge and create the necessary links with academic institutions and government.” interview with ricardo navarrete, new business manager, peasa autopartes, by raquel rivas Specialized in manufacturing automotive parts, Peasa Autopartes is a company that started its journey in the field of pipe production in 1961. Derived from the positive results of this activity, the company saw the arrival of new opportunities and included a special process to manufacture “conduit tube,” a tube through which electrical cables run for construction or electrical installations. After its success in this field, Peasa Autopartes took the lead late in the 1980’s and entered the automotive sector by manufacturing engine exhaust pipes. 36 This was a quantum leap for the company, achieving one of its biggest hits when it signed an agreement with Nissan. Peasa Autopartes was contracted by the Japanese automaker to manufacture its entire exhaust system. By the year 2000 the Mexican company integrated its stamping press processes to the manufacture of components and parts of exhaust systems. That same year it integrated all press processes and resistance welding processes. Now, the company is turning its eyes to the aeronautical sector. “Since we have integrated processes for fabricated metal parts, a range of possibilities opened for us in both the automotive and aerospace industries,” says Ricardo Navarrete, New Business Manager at Peasa Autopartes. He states that the services the company can offer within the aeronautical sector are varied: “They need someone who can build and provide support and maintenance of structural parts such as carts, handles, systems similar to rails or even piping for conducting fluids. The aviation sector represents June 2015 Certification for production Thanks to a strategic project promoted by ProMéxico, the Mexico-EU Program for Competitiveness and Innovation (PROCEI), and the Mexican Federation of the Aerospace Industry (Femia), the company obtained the AS9100C certification that allows it to manufacture for the aerospace industry. Navarrete recalls that, in order to receive that certification, they went through a series of training programs with experts in the field; at the same time they revised all their manufacturing processes through a new quality system. “Later, the aerospace experts audited our processes meticulously in order to verify our systems. Fortunately, these experts certified just Peasa Autopartes met the requirements of the aerospace industry,” recalls Navarrete. Thanks to the AS9100C certification, Peasa Autopartes will participate in the Paris Air Show 2015, the most important aeronautical exhibition in the world. “Since we have just been certified to supply the aerospace industry, and this is an initial requirement to do business in this sector, we’re really going to Paris just to get to know the market and the environment, establish contacts and strengthen ties with potential customers. We know that it’s not easy to make deals in the aerospace industry, that it takes time, but we’re hoping that with our pro- June 2015 cesses and manufacturing experience we’ll be able to negotiate a contract in the shortest time possible.” The Paris Air Show 2015 will feature over 2,000 exhibitors from 48 countries, between large contractors, equipment and component manufacturers, SMEs focused on manufacturing and assembling aircrafts, engine manufacturers and mechanical and metallurgical subcontractors, as well as surface treatment and composite materials specialists. The future of the company The company is a Tier 1 and Tier 2 company, with 350 employees working at Peasa Autopartes, which is the manufacturing arm that handles the supply to both the automotive and aerospace industries. The company has many factories located in the Vallejo area in northern Mexico City, and a new plant in San Luis Potosí. Navarrete told ProMéxico that this year they open a new plant in San Luis Potosí to meet the demand of Peasa Autopartes. “We’ll also expand operations in San Luis Potosí. We’ve been growing at levels of 30% in recent months. We are in a very demanding time; everything is happening very fast. We will get through with businesses we already have, but in parallel we’re working to enter other automotive and aerospace markets to initiate our diversification, expand our knowledge and create the necessary links with academic institutions and government.” The company has developed in-house equipment and special processes, ranging from stamping and die-cutting to weldingassembly processes, rolling tubes with TIG welding, pipe bending, etcetera. “We also have assembly processes like mufflers or silencers, and components to assemble complete exhaust systems. We also sell directly to customers as part of a complete assembly operation,” says Navarrete. N Peasa will open a new plant in San Luis Potosí in 2015 to meet the demand of Peasa Autopartes. “We’ll also expand operations in San Luis Potosí. We’ve been growing at levels of 30% in recent months.” www.peasa.com.mx 37 Negocios ProMéxico | Special Report photos Special Report | Negocios ProMéxico archive THE BAJA CALIFORNIA AEROSPACE CLUSTER MEXICO’S AEROSPACE CLUSTERS DEVELOPMENT AND INNOVATION FOR THE INDUSTRY Industrial clusters carry the triple propeller model in their DNA: working together with schools, government and private industry. text by óscar hernández and raquel rivas with information from interviews with tomás sibaja, executive president, baja california aerospace cluster; mónica vega ocaranza, manager, chihuahua aerospace cluster; pauline medori, ceo, monterrey aerocluster; claude gobenceaux, president, querétaro aerocluster, and enrique ruiz, general director and technical secretary of copreson Development in Mexico of the aerospace industry owes much of its momentum to a network of regional clusters. These partnerships often work in the same confined space—such as an industrial park—, and sometimes in scattered sites within the same states, where they offer companies support and attract foreign investment. Moreover, they streamline the business through cooperation and quality assurance, while training and developing human talent through educational institutions. With the North American Free Trade Agreement (NAFTA), exports to the USA have increased, and USA companies have found in Mexico an ever more reliable partner in the supply chain, from components to maintenance, repair and operations (MRO). Among the clusters in the Mexican aeronautical sector, several stand out: Baja California (with 80 companies), Sonora (with 64), Chihuahua (30), Nuevo León (23), Querétaro (34), Tamaulipas (11) and the Federal District (11). In total, clusters affiliate and shelter more than 300 companies that have facilities in several regions that produce components for all types of manufacturers. Thus, hundreds of aerospace companies operate in 18 states in Mexico, generating exports amounting to more than 6 billion dollars annually. In 2006, only 109 companies were registered in this sector in Mexico, but by 2014 the figure had increased to over 300. In this accelerated growth phase of the aerospace industry, it is essential to include and develop Small and Medium-sized Enterprises (SMEs) that—with few technical resources and human talent—are striving to become suppliers of large companies. But for SMEs—which represent 85% of the businesses in Mexico—to join the Hundreds of aerospace companies operate in 18 Mexican states and generate exports amounting to over 6 billion dollars annually. 38 production chain, a number of challenges need to be resolved. 1. Increase the production capacity. 2. In a context of strong competition and asymmetries, deploy collaboration of SMEs with leading companies and, in turn, the latter with unions. 3. Develop regional institutions that can disseminate innovations and provide frames of reference and new capabilities. Baja California has been in the aerospace industry for almost 50 years, although in the beginning it did not have a comprehensive support system. The start of the cluster goes back to 2003. Thirteen years ago the first steps were taken to form a body that could identify these companies, what they manufactured and where were located. Tomás Sibaja, Executive President of the Baja California Aerospace Cluster, explains that this conglomerate services five different specialties: aeronautics, space, defense, UV (drones) and MROs. The cluster is primarily made up of companies that manufacture parts and components within the aeronautical value chain, mainly serving the commercial aviation industry. The defense segment consists of companies regulated by the International Trade on Arms Regulation (ITAR), which operate in Mexico through a Manufacturer’s License Agreement (MLA). Their sole customer is the USA Department of Defense. In the space segment, efforts are coordinated with the Mexican Space Agency to link industry with space projects, in addition to encouraging the development of skills and knowledge on the subject among children and youth. Regarding UV (drones), the cluster is sheltering leading global companies, working with a groups of experts in the innovative applications for their commercial use and applications. Additionally, they work with the General Directorate of Civil Aeronautics in Mexico to regulate their use in the country. Finally, as for MROs, the talent gathered in Baja California “has a high level of technical expertise that supports MRO operations nationwide,” says Sibaja. Baja California harbors OEMs such as Gulfstream and Tier 1 companies such as Honeywell and UTC Aerospace Systems. There is a wider base for Tier 2 companies, such as Eaton, Esterline, GKN, TE, CST-Kavlico and Cobham, to name a few. And Tier 3 include Zodiac, Triumph, Hutchinson, CPP and Lockheed Martin, among others. Skilled labor is relevant, so training is a vital endeavor. Consequently, the development of local suppliers (to reduce imports) and the attention of Tier 1 and Tier 2 Original Equipment Manufacturers (OEMs) have a positive ripple effect: they create jobs that strengthen the development of talent and innovation. Many schools are forming engineers and technicians who are hoping and desiring to work in this sector. The triple propeller model (schools, government and private enterprises), which is in the aerospace cluster DNA, is conducive to working together. June 2015 June 2015 39 Zodiac and Hutchinson, where engineers are being prepared to develop specific projects in the aerospace sector. “Our challenge is to migrate and multiply knowledge in an area that will have exponential growth and higher value,” according to Sibaja, who ensures that the cluster he heads has adopted a five-propeller model, which includes government, academia, industry and leadership organizations, as well as society. “We’ve been working under this model for four years already, and it’s working. The key to success is sharing information on our achievements, involving all parties and having them take part in the decisionmaking process. The secret is to work in a coordinated manner. That’s why—Sibaja concludes—clustering is here to stay. It is a useful specialization tool, and a proven path to success. Therefore, we must take advantage of it.” THE CHIHUAHUA CLUSTER AEROSPACE The Chihuahua Aerospace Cluster (CACh) is integrated by five OEMs such as Textron Aviation, including the companies Cessna and Beechcraft, Textron International Mexico - Bell Helicopter, Honeywell Aerospace and EZ Air. It also includes more than 36 certified world class companies like Safran Labinal Power Systems, Safran Engineering Services, Zodiac Aerospace with nine different divisions, Fokker Aerostructures, TIGHitco, Kaman Aerospace, THE EDUCATIONAL CHALLENGE In Chihuahua, a technological road map was traced and in 2014 they aligned all the requirements demanded by the leading photo 40 Metal Finishing Co., Lisi Aerospace, Nordam, SOISA Aerospace, Altaser Aerospace and many others. This cluster represents a success story of the triple helix working together, where the alignment of industry with Government and the Academia has benefited the achievement of objectives of its members in the fields of technology, education, supply chain, infrastructure and promotion. “We have strategic projects: we are working with each of our companies in order to fulfill specific requirements, we are planning the establishment of a Maintenance, Repair and Operations (MRO) center near the airport and create a wide range of aviation services around this site,” says Mónica Vega Ocaranza, manager of the cluster. The CACh has a relevant number of large companies. “In Chihuahua we are linked with different organizations, companies and research centers, we strongly believe in global alliances, triggering joint efforts to deploy growth strategies for all parties involved,” she says. Chihuahua is strong in different capabilities like turbines, aerostructures, wiring harness, composites, special processes and treatments, high precision machining, sheet metal, engineering and design. Among the companies that have been successful, Vega mentions Soisa Aerospace as a local success story, which distributes seat covers to more than 60 airlines around the world and has a significant market share. Altaser Aerospace from Copachisa Group (better known in the construction sector) is another local company that has invested in the aviation industry and all foreign companies who established operations in the state and have been transferring new processes and expanding their companies throughout this time. CACh has grown steadily and step by step. The most recent OEM that arrived (in 2013) is EZ Air, a company that incorporated from the merger of Embraer and Zodiac Aerospace, and is focused on aircraft interiors with composite materials (panels, floors, galleys and overhead compartments, among other products), now producing the 100% of interiors for some of the Embraer aircraft models. June 2015 June 2015 photo Several manufacturers devoted to precision machining and special processes are classified as Tier 4. “The pyramid is still inverted. We require more Tier 4 companies to support the industry. Hence the emphasis we’ve placed on the development of local suppliers and specialized—mainly technical—talent,” says Sibaja. To reduce costs, delivery times and develop a healthy industrial ecosystem, the region, in order to meet the demand of the industry, is requiring more certified and committed SMEs. Sibaja anticipates challenges that are reflected in their Strategic Plan 2025. “The outlook is positive. There are many milestones to address. Moreover, our work is constant and we cannot lose sight of where we want to go,” he says. The cluster maintains a close relationship with academia. Several initiatives are underway concerning training and development in technical schools. The major requirements of the industry deal with precision machining, welding and painting, among other specialties. And there are specific milestones achieved for the creation of the Technical Superior University (TSU) degree at the technical level in aerospace manufacturing in the Tijuana Technical University (UTT). Furthermore, they already inaugurated in Tijuana in 2014 the University of Advanced Technologies (UNIAT) with several majors serving the aerospace sector. Examples of this fruitful relationship are found at companies like Honeywell, UTC, cortesy of the chihuahua aerospace cluster The secret is to work in a coordinated manner. That’s why— Sibaja concludes—clustering is here to stay. It is a useful specialization tool, and a proven path to success. Therefore, we must take advantage of it. Special Report | Negocios ProMéxico cortesy of the chihuahua aerospace cluster Negocios ProMéxico | Special Report companies. They conducted an educational study and defined 24 competencies as a guideline for the Academia and training centers. Some of them are general in nature, and may apply for the automotive and metalworking industries, among others. THE RESULTS Within the CACh each company has different approaches for recruiting talent. For training, the Government of the State created a High Technology Training Center (Cenaltec). “Without a strong labor force we can’t achieve our planned objectives.” The Cenaltec, for example, offers tailored courses, with 120 to 240 hours of specialized training according to the needs of each industry. Another option that the CACh has explored is a “train the trainers” program and share of best practices among its members. The cluster also participates in the design of the curricula and programs, focused on senior high schools. In fact, the National College of Technical Professional Education (Conalep) has completed three projects ready to implement for technical careers. “The first generation has already been admitted, and by 2018 we’ll have the first graduates with skills focused on aeronautics,” says Vega. In Chihuahua, a technological road map was traced and in 2014 they aligned all the requirements demanded by the leading companies. They conducted an educational study and identified supply chain and integration requirements that will strengthen the Aerospace Industry. 41 Negocios ProMéxico | Special Report Special Report | Negocios ProMéxico Nuevo León is a state with lineage and industrial tradition, particularly in the metalworking segment. “The work culture is very similar to the USA. The people are very hardworking and employers and their employees can easily adapt to the aviation industry,” says Pauline Medori, CEO of the Monterrey Aerocluster (ACM). The state also ranks fifth in the number of companies and jobs in the aviation sector (after Baja California, Chihuahua, Querétaro and Sonora), and third in investment in aeronautics research and development. Maintenance, Repair and Operations (MRO) in this sector is equally important: the state ranks second in terms of the largest fleets in Mexico. It houses 22 MRO workshops certified by the General Directorate of Civil Aviation (DGCA), two MRO workshops certified by the Federal Aviation Administration (FAA), 1,600 direct jobs in the MRO segment, and 50 technicians certified by the FAA, among other assets. ACM STRENGTHS In Monterrey, companies affiliated to the ACM (founded in 2009) do not necessarily work in the same space. “What we need is an OEM or Tier 1 fully devoted to the aviation industry,” says Medori. Only one company is dedicated exclusively to aerospace manufacturing; the rest are suppliers of various industrial sectors. The ACM develops projects funded by the federal or state governments to support enterprises that need to increase their competitiveness levels and provide services required by foreign customers. 42 SUCCESSFUL SMEs The ACM has 26 affiliated companies, of which only three are foreign, along with four universities, a technical school, a research center and two state government institutions. In 2014 it created more than 3,000 direct jobs with sales of over 900 million dollars, while exporting 99% of its production. Medori stresses that the ACM is not a maquila operation. “We develop suppliers. All companies that we affiliate are of Mexican capital and the vast majority are SMEs. Only two are large organizations,” she says. The main challenge is for companies in the region to supply large aerospace organizations. Ten years ago, the Mexican supplier did not meet the requirements of the aerospace industry. Today things have changed. “In Nuevo León— she exemplifies—there are companies with 30 to 35 employees that are selling directly to Boeing.” THE QUERÉTARO AEROCLUSTER The first notable advantage of Mexico on the global aerospace industry map is its location. It is not only next-door to the USA—the main exporter of the sector—, but it is also close to Canada and Brazil, positioning it as a viable competitor in the market. “Mexico functions as a bridge between the three most important areas for June 2015 June 2015 courtesy of the qurétaro aerocluster THE MONTERREY AEROCLUSTER the sector in the world: North America, South America and Europe,” says Claude Gobenceaux, President of the Querétaro Aerocluster. Apart from the geographical advantage that Mexico offers to the aerospace market, Gobenceaux also mentions another vital aspect: the workforce. “The country trains many top-level engineers, allowing the industry to develop very quickly. In fact, we have everything it takes to discover talented people and make them grow. This is achieved through both educational institutions—such as the Technological Institute of Monterrey for Advanced Studies (ITESM), the National Autonomous University of Mexico (UNAM), the National College for Technical Professional Education (Conalep), and the Aeronautical University in Querétaro (UAQ), among others—, and the companies themselves, which implement courses tailored to the necessities of each case.” For Gobenceaux, the talent of a worker can proceed or can be discovered in two ways: “Talent can be found at school, or during the worker’s development within a company.” During the national election campaign in 2012, the current President of the Republic, Enrique Peña Nieto, signed before a notary public 266 campaign promises that photo photos courtesy of the monterrey aerocluster Today, the administration of this cluster is working on finding a good OEM or Tier 1 candidate. They are calmly looking at several candidates. “We will bring the one that suits us best,” says Medori. The skilled and competitive workforce, along with the fact that Mexicans are proactive, results in great advantages. “The Mexican ability of changing jobs is remarkable. Manufacturing is of good quality and cost competitive,” says the CEO of ACM. “To this we must add the location of the country, the NAFTA market, the dollar zone, the proximity to the USA and our infrastructure.” The most important challenges for the ACM have been attracting foreign investment and developing local businesses. “In the aerospace sector, training, certification, specialized software, customer audits, and purchasing orders are required. It is a sector that creates earnings in the medium term. But first we have to invest heavily,” explains Medori. 43 Special Report | Negocios ProMéxico The President of the Querétaro Autocluster foresees a great development of the aerospace sector in Mexico, thanks to the combined work of businesses, academic institutions, government and research centers. would translate into action during his administration. Promise number 17 referred to the construction and operation of the National Center for Research and Certification of Composite Materials for the Aerospace Industry in Querétaro. Gobenceaux says that this commitment—which will become a reality in the coming months—will give a new and very positive dimension to the aerospace sector in Mexico. DEMAND FOR TIER 2 AND TIER 3 The President of the Querétaro Autocluster foresees a great development of the aerospace sector in Mexico, thanks to the combined work of businesses, academic institutions, government and research centers. In his view, the current challenge lies in the supply chain. “Today there are many Tier 1 OEMs, but what we need most are Tier 2 and Tier 3, that is, small and medium enterprises (SMEs) willing to venture in aerospace,” says Gobenceaux. The entry of these companies in the sector would speed up the market in the country. Growth today is due to Tier 1 OEMs (large companies). “But tomorrow, these companies will require more resources for Maintenance, Repairs and Operations (MRO) or engineering,” he says. THE ECONOMIC DEVELOPMENT COUNCIL OF SONORA Unlike clusters in other states, Sonora decided to concentrate its efforts on one segment of the aerospace industry. Through the 44 Located 1.5 hours from the uncongested border of Nogales, it is linked to the state of Washington, where Boeing is based. It is also close to Wichita in Central USA (where Boeing’s pre-assembly operations are located), or South Carolina in the Southeast (the site of Boeing’s assembly line). Sonora is also a privileged location for Airbus, which is building an assembly plant in Alabama. Since 2009, the Council has been looking for companies that meet the specific requirements of the supply chain. For example, in the aerospace structures segment, they need to expand capabilities for wing parts (made in Guaymas), and hatches (made in Hermosillo) for Boeing’s 787 aircraft. “We want to attract companies for machining operations as well as surface treatment for aerospace structure parts. In Sonora we assemble, detail and send components directly to Boeing’s assembly line,” says Ruiz. Copreson also covers the field of aircraft maintenance. The state government, in conjunction with a Canadian-Mexican joint venture, built a hangar in Ciudad Obregón to offer this specific service. The site has already been certified by the Federal Aviation Administration (FAA) and has been operating as an aircraft maintenance station for over a year and a half. Copreson Founded in 1997, Copreson is a decentralized public agency dependent on the state’s Secretariat of Economic Development, integrated by companies, unions, state government and academic sector. Its primary function is to promote foreign direct investment, but also has the task of attracting investment from Mexican companies to Sonora. Copreson has offices in Ciudad Obregón, Hermosillo, Navojoa, Nogales and San Luis Río Colorado. As part of its activities, the organization also encourages the growth of companies, by helping them acquire new processes or technologies, or by expanding their facilities. “We also invite companies with specific capabilities to enrich the business range in Sonora,” says Ruiz. Companies specializing in the manufacture of turbine parts have come together in Sonora. For example, companies devoted to casting and machining metal parts. Recently, other specialized firms have also joined the supply chain for essential turbine components. A successful association In Sonora there are 64 companies based in cities like Ciudad Obregón, Guaymas, Hermosillo, Navojoa and San Luis Río Colorado, and each has specific capabilities and certifications. While there are no aeronautical OEMs in the state, there are more than 60 Tier 1 and Tier 2 companies, each with more than 300 employees. The largest is Williams International—a manufacturer of turbines for private jets—located in Guaymas since 2007. In April 2012, Rolls Royce opened an office that brings together the largest group of companies that tend to the supply chain in Mexico. Among those 64 companies at least 10 are SMEs that are suppliers to Tier 2 companies. They are located in Guaymas, Hermosillo and Nogales. One of the advantages of Sonora, in addition to the companies based there, is a workforce of over 10,500 in the aeronautical industry alone. The business fragmentation in the state generates low employee turnover, and it is rich in certifications, materials, equipment and processes. June 2015 The challenges Copreson is working with Tier 1 and Tier 2 companies in aligning Mexican SMEs to become able suppliers. “It has been a long and complex path, but very positive,” says Enrique Ruiz. Once these companies achieve certification, they can fulfill their ulterior objectives. In Sonora there is excitement on behalf of the local entrepreneurs that are seeking photo courtesy of the economic development council of sonora photo courtesy of the qurétaro aerocluster Economic Development Council of Sonora (Copreson), it set the path for suppliers specializing in turbines. “The Council is an agency in charge of attracting investment in this field,” says Enrique Ruiz, General Director and Technical Secretary of Copreson. photo courtesy of the economic development council of sonora Negocios ProMéxico | Special Report to link up to the supply chain. “We must solve the funding,” says the official. Copreson designed a program to train young people who are on the Secoder assembly line, a French company that manufactures aircraft hatches for Boeing assembly lines in Washington and South Carolina. The training focused on technological processes, with results that exceeded the expectations of both companies in terms of delivery timing, quality and redesign of the assembly process. “It was a tailored suit made in Sonora,” says Ruiz. The Council competes with companies in England, where there is a large installed capacity, and with others located in the state of Ohio in the USA—where GE is based—, as well as with companies in Singapore, Thailand, France and Italy, that are linked to the Rolls Royce and GE programs. Copreson wants to be recognized by its installed capacity. Its challenge is to convince companies that operate in other parts of the world that Mexico is a competitive alternative and that Sonora is a privileged place to operate. N In Sonora there are more than 60 Tier 1 and Tier 2 companies, each with more than 300 employees. The largest is Williams International—a manufacturer of turbines for private jets—located in Guaymas since 2007. Copreson encourages the growth of companies by helping them acquire new processes or technologies, or by expanding their facilities. “We also invite companies with specific capabilities to enrich the business range in Sonora,” says Ruiz. June 2015 45 Negocios ProMéxico | Figures The Aerospace and Defense Sector in Mexico Figures | Negocios ProMéxico Key Facts CHIHUAHUA • +15% average annual growth rate of exports during 2006-2014 • There are 302 companies and support organizations most of which have Nadcap and AS9100 certifications • Companies are mainly located in 5 states • The industry employs more than 45,000 high-level professionals •Focus Industrial and advanced manufacturing. Innovation capacities in the design, engineering, manufacture and assembly of fuselages, aerostructures and their parts (airplanes and helicopters), engine and their parts, electrical wiring systems, high-precision machining, interiors, seats and their components, landing gear parts and emergency systems such as chutes and life rafts, among others. •Companies An often-overlooked segment that has a strong presence in the state is the defense industry. This industry has been leveraging the advantages of working in the state for many years. With the Wassenaar Agreement, ITAR and BASA (Bilateral Aviation Safety Agreement) this industry is expected to continue its growth. Baja California •Focus Baja California’s manufacturing industry is recognized mainly for its innovation in aircraft design interiors and complete integration tests. In manufacturing, the state specializes in precision machinery, electric and power systems, hydraulic and interior systems, and metal plaque conformation processes for the A+D market. Some companies have the internal capacity for special processes, thermal and surface treatment, and perform MRO motor part activities. •Training and Education Universidad Autónoma de Baja California (UABC), Centro de Estudios Tecnológicos Industrial y de Servicios (CETIS), Universidad Tecnológica de Tijuana (UTT) and Colegio Nacional de Educación Profesional Técnica (Conalep) •Available Qualified Human Capital 30,000 engineering students, around 3,900 engineers, and 1,500 technicians graduate every year. •Available Qualified Human Capital The education institutions graduate more than 6,000 engineers every year. •Training and Education Has 59 universities and technological schools, 65 technical schools and two high level research and development centers. •Training and Education High quality and excellence of its highly competitive education institutions. Universidad Autónoma de Nuevo León (UANL), Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM), and other technical schools and technical institutes Querétaro •Focus Appropriate infrastructure and optimal business conditions, particularly those intended to complement the supply chain for complex machining processes, surface coatings, heat treatments, sheet metalworking, forging and casting. The main aerospace products and processes in the state: ·Machining of complex components ·Aerostructures ·Landing gear components and MRO ·Composite components ·Propulsion engines MRO ·Components for braking systems Sonora •Focus Center of excellence for manufacturing blades and engine components, and the availability of special processes. Investment casting, die casting, sand casting, heat treatment, vacuum heat treating, passivation, brazing, sintering, CAD plating, surface treatment, HVOF spray, VPA, plasma spray, platinum plating, gold plating, sulphuric anodize, chromic anodize, priming, and painting. •Companies 30 aerospace companies. •Exports 1.1 billion dollars. The state exports mainly goods for the assembly or manufacture of aircraft and aircraft parts, turbojets with thrusts in excess of 25 KN, landing gear and parts and goods for aircraft or aircraft part repair or maintenance. •Companies More than 50 •Exports Close to 250 million dollars •Available Qualified Human Capital Since 2006, 2,851 students have graduated and the number is expected to increase to 6,500 by 2016 considering the UNAQ alone. •Available Qualified Human Capital 29,203 students enrolled in engineering and technology programs •Training and Education Universidad Aeronáutica en Querétaro (UNAQ), Laboratorio de Pruebas y Tecnologías Aeronáuticas (Labta) and Red de Investigación y de Innovación Aeroespacial de Querétaro (RIIAQ). •Training and Education Instituto de Manufactura Avanzada y Aeroespacial de Sonora (IMAAS) 46 •Companies 28 companies and 22 DGAC-certified maintenance, repair and overhaul (MRO) workshops serving 12% of the Mexican fleet. •Exports 651 million dollars per year. •Companies 80 •Available Qualified Human Capital It has 24,349 students enrolled in engineering and technology programs from a universe of close to 905,441 nationwide. •Focus Creation of high-level technical talent for the aerospace industry with high-level academic institutions integrated to the sector in addition to the integration of local suppliers to the value chain of the national aviation industry through the development and conversion of suppliers with manufactured high added value pieces. Finally, Nuevo León specializes in MRO services for civil aviation. •Exports More than 1 billion dollars a year •An often-overlooked segment that has a strong presence in the state is the defense industry. This industry has been leveraging the advantages of working in the state for many years. With the Wassenaar Agreement, ITAR and BASA (Bilateral Aviation Safety Agreement) this industry is expected to continue its growth. •Exports 1.8 billion dollars a year Nuevo León June 2015 June 2015 47 Negocios ProMéxico | Guest Opinion photos FEMIA Achieving future goals The Mexican Federation of the Aerospace Industry (FEMIA) is a private non-profit association that brings together most of the aerospace companies operating in Mexico. FEMIA, established in 2007, currently has 87 members, and in 2012, jointly with Mexico’s Ministry of Economy it defined a comprehensive strategy with clear objectives for the sector to fulfill by 2020. interview with benito gritzewsky kriger, chairman of the board, mexican federation of the aerospace industry (femia), by raquel rivas The association expects that Mexico will be among the top 10 countries in terms of worldwide sales, thanks to the strategies and policies they are promoting to develop the Mexican aerospace industry. “We have important plans for growth. We have a flight plan and a path defined five years ago with very clear objectives from then till 2020, and I believe we’re right on track,” says Benito Gritzewsky Kriger, Chairman of the Board of FEMIA. Three goals Gritzewsky considers that the goal of situating Mexico among the 10 largest aerospace countries in the world is attainable, and proof of this is reflected by the progress the country has made on the list, by passing already from the 15th place to the 14th. “There are very good market prospects. The future looks very promising. 48 Guest Opinion | Negocios ProMéxico courtesy of femia There are very important commitments by global organizations that will place us in the 10th position, or better still, if we do the right things and implement the appropriate public policies, and if we continue teaming with federal and state authorities that are equally interested in this outcome. There are several players, and we need to have them all playing on the same team”, says Gritzewsky. Another challenge is to export over 12 billion dollars in the aerospace sector. According to the executive, this figure is also feasible. “Twelve billion dollars in exports is attainable. By the end of 2014 we had already passed the half-way mark, closing with 6.4 billion dollars in exports, and we’ve still got almost five years to go.” The other three targets are to achieve a 50% national integration in manufacturing for the aerospace industry; and June 2015 create 110,000 direct jobs in the sector, of which 30 to 35% should be engineering positions. “These goals are quite achievable, and all three are progressing well,” he says. Gritzewsky revealed that important announcements would be made at the world’s largest aerospace forum in Paris, France. “During the 2015 Paris Air Show, several important announcements will be made regarding foreign investment projects in Mexico, and other major commitments from leading companies in the industry will consolidate as Mexico becomes their great ally,” says the Chairman of FEMIA. Triple helix integration The Mexican Federation of the Aerospace Industry acts as the counterpart of the private sector and the federal government in support of promoting investment and development of the sector. Its main mission lies in promoting and strengthening the aerospace sector, favoring industrial, technological and innovative development, creating highly specialized jobs and consolidating the sector in higher value-added activities. At the same time, it functions as a partner of both the federal government and educational institutions in uniting national and foreign companies in order to strengthen the aerospace sector. June 2015 “We work intensively under a triple helix model, joining industry, government and academia. We comprehensively define what the needs of the sector are, we share these needs with the academic sector, we request the necessary support from the government, and we integrate these requirements into the curricula.” Gritzewsky adds that the best talents for operating these plants are prepared at the technical schools and universities. “From the academic point of view, the Mexican Space Education Council (COMEA) coordinates all academic activities nation-wide and it integrates 26 universities and educational institutions with academic programs related to the industry, and it is precisely there that we detect the talent seeds.” FEMIA promotes educational plans that feature unique and exclusive aerospace certifications. The federation also offers the advantage of counting on national and international governmental support programs. And this constitutes the “triple helix” model. “There is no doubt that the aerospace industry is very important in governmental and political terms. Major investments are required, and improving education according to the specific needs of the industry is crucial,” adds Benito Gritzewsky. “Eighty percent of the market is composed of manufacturing companies that produce numerous components such as harnesses, electronic and electrical parts, cables, components for landing gears, aerostructures, components for brakes, aviation turbines, forged rings…” 49 Negocios ProMéxico | Guest Opinion “Mexico has shown a great capacity for advanced manufacturing, and that’s a key element in this sector, together with the capacity to assimilate new technologies. And this is the main difference between success and total failure.” photos Booming sector growth According to statistics cited by FEMIA, the sector has had a double-digit growth on average over the last ten years. Gritzewsky says that annual growth is close to 17%. This, coupled with the 6.4 billion dollars achieved by exports, reveals that the sector is experimenting a very strong development. “The numbers are growing significantly. The future we are contemplating shows a sector in greater development and stronger yet. Soon, global enterprises that manufacture aircrafts will announce important commitments very firmly focused on Mexico, and this excites us and motivates us to continue leading the industry along the same path we have already covered,” says Gritzewsky. Today, companies supplying the aerospace industry in Mexico are located in 18 states, but if we analyze them in depth we can observe that there are active drivers of development with a significant presence in states like Baja California, Sonora, Chihuahua, Nuevo León and Querétaro. The Chairman of FEMIA says that in all 18 states the aerospace projects have been very successful. “Eighty percent of the market is composed of manufacturing companies that produce numerous components such as harnesses, electronic and electrical parts, cables, components for landing gears, aerostructures, components for brakes, aviation turbines, forged rings…” Plus, 10% is devoted to engineering and design. “Ten percent is a lot for these two concepts. We currently employ around 3,500 Mexican engineers that are intensively developing and designing aerospace components. Some of these designs have already been implemented as improvements in critical aircraft components,” says Gritzewsky. The other 10%, he says, is covered by MRO organizations, devoted to the maintenance, repair and overhaul of airplanes. The advantages of Mexico The FEMIA executive notes that, as is the case in other industries such as the automotive sector, Mexico’s geographical advantage offers a major incentive for companies. “We are seen as neighbors of the largest customer in the world in the aerospace industry. In addition, Mexico is a member of NAFTA, with the big advantages that this brings,” says Gritzewsky. At the same time, he notes that the sector has a 100% dollarized economy, meaning that establishing manufacturing facilities within the region facilitates everything concerning costs and exchange rates. And another of the country’s many advantages is our human capital. “Mexico has shown a great capacity for advanced manufacturing, and that’s a key element in this sector, together with the capacity to assimilate new technologies. And this is the main difference between success and total failure,” concludes Gritzewsky. N www.femia.com.mx Guest Opinion | Negocios ProMéxico courtesy of unaq UNAQ Strength through academic, entrepreneurial and governmental unity The idea for the Aeronautical University of Querétaro (UNAQ) emerged between 2005 and 2006, when specific needs for highly qualified Mexican human capital resources for the aerospace industry were identified. interview with jorge gutiérrez de velasco rodríguez, rector, aeronautical university of querétaro, by raquel rivas Jorge Gutiérrez de Velasco Rodríguez, an engineer and rector of the UNAQ, told ProMéxico that the need for the institution emerged from the grand project of attracting the Canadian company, Bombardier. “This layed out a major development project for the sector in two stages: first, by es- tablishing a technical training program to enable the first generation of technicians that would manufacture and assemble structural and electrical components; and second, by creating a broader institution that could meet the training requirements of professional and technical researchers The UNAQ has over 1,100 undergraduates and about 550 technicians whose training focuses on both manufacturing aeronautical components and maintenance. in developing the entire industry,” explains Gutiérrez de Velasco Rodríguez. Hence, the University emerged as a strategy by the Mexican government to help detonate growth in the aerospace sector. In November 2007, the institution was officially inaugurated as a public agency in the state of Querétaro. Today it has a membership of over 1,100 undergraduates and about 800 technicians per year whose training focuses on aeronautical components manufacturing and maintenance. French-Mexican union The largest project undertaken by the UNAQ was incubated between 2009 and 2010, when the former President of Mexico, Felipe Calderón, and his French counterpart, Nicolas Sarkozy, identified a number of areas of collaboration through letters of intent seeking to develop and expand the scope of the bilateral relationship between our two countries. The three major topics for both countries focused on biotechnology, tourism and aeronautics. “We are very proud that over time we were able to realize this endeavor with the participation of the Ministry of Education, the government of Querétaro—through the 50 June 2015 June 2015 51 Negocios ProMéxico | Guest Opinion photos UNAQ’s mission is to train professionals and researchers for the aeronautic sector and contribute to the social, economic and cultural development of Mexico. UNAQ—and the Ministry of National Education of France,” says Gutiérrez de Velasco. The rector also explained that two major French groups participated in the agreement: Safran (the largest aerospace employer in Mexico), and Airbus, through its affiliate in Querétaro, Airbus Helicopters. “All parties involved proposed a project to provide technical training, focusing on the maintenance, on our premises, of Conalep technical professionals, as well as senior technicians from the UNAQ.” The project is the Franc-Mexican Campus of Aeronautical Training. In April 2014 the Mexican President, Enrique Peña Nieto, and the current President of France, François Hollande, jointly inaugurated it. “This first phase of the project generated international credibility for Mexico in general, and for Querétaro in particular. We now have the ability to develop large projects with state vision, and build capacities at the highest level. In concrete terms: we train technicians that are recognized by the international aviation authorities in Mexico,” said the rector. Thanks to this coalition, the university now has a unique infrastructure for training students at the maintenance, technical, engineering and graduate levels. According to Jorge Gutiérrez de Velasco, he is taking the necessary steps for achieving the second year of funding, which will allow the university to continue to equip and train its teachers. In addition, the European Avia- 52 tion Safety Agency (EASA) has already certified the Franc-Mexican Campus. “As a project, the Campus will conclude in 2016 but the operation will remain indefinitely.” More academic offerings The UNAQ also provides technical training programs that can last hours or months, tailored specifically for the companies that require them. As for the university’s cur- ricula, the institution offers many flexible and versatile educational programs that meet the standards recognized by aviation authorities. “In particular, we can highlight our programs for senior maintenance technicians, where we have two lines: airplane and powerplant, and electronic systems. They are programs recognized and licensed by the Mexican Civil Aeronautic General Direction (DGAC),” says Gutiérrez de Velasco. Within the UNAQ, the faculty is comprised of full-time and part-time teachers with a strong experience in the field, mainly in the areas of maintenance and manufacturing. Several of these teachers have transversal skills derived from their experience in related sectors such as the automotive and metalworking industries. “We are a public institution and as such we have the ability of relating to anyone in the field. This is positive because we finally have the support of the authorities to establish ties with companies that are deciding to operate in Mexico. Each company has its own peculiar requirements regarding training programs and through their commitment to hire technical staff they make a contribution to the institution, depending on the size of their investment.” The rector explains that the university is offering projects with companies that have donated aircraft, engines and all sorts of materials to help train the students. “We also have a close relationship with French, Canadian and American institutions, which is added value for a public institution such as ours.” N www.unaq.edu.mx June 2015 Guest Opinion | Negocios ProMéxico archive OPEN SKIES AGREEMENTS TOWARDS A MORE LIBERAL APPROACH TO THE MEXICAN AIR TRANSPORT INDUSTRY The bilateral aviation agreement between Mexico and the USA, which will take effect on January 1, 2016, is a very important step towards a more liberalized air transport industry; however, an open skies agreement would boost even more the economies of the two North American partners. by josé antonio cervantes acosta, corporate and aviation lawyer at basham, ringe y correa, s. c. The execution of open skies agreements by the United States of America (USA) with over 100 partners around the world represents a liberal approach policy adopted by such country as far as the operation of air transport services is concerned. Many states have signed open skies agreements with the USA, including several Latin American countries. However, Mexico has not reached an agreement of this nature yet. As the countries with an executed open skies agreement have obtained many benefits, this paper supports the idea that Mexico, in the shortterm, should sign an agreement of this type with its North American business partner. INTRODUCTION The air transport industry is a global undertaking. The Chicago Convention of June 2015 1944 set the basis for the international regulation of air transport. As the Chicago Convention of 1944 was adopted during a difficult period of time for the entire world, the countries decided to close their airspaces for security purposes. This is why at the domestic level states are in charge of establishing policies and dictating rules for the operation of air transport services. Civil aviation agencies all over the world maintain a strict control on airlines. The obvious control and regulation can be clearly understood because of the need that air services be supplied under high standards of safety. From 1938 to 1978 the airline industry was highly regulated, particularly in the USA. The rational for such a strict regulation was the idea that this field was constantly under threat of excessive and destructive competition. During that period of strict regulation, governments tended to protect national airlines in trouble by offering them new routes or by helping them to merge with airlines in better financial conditions. The change from a regulated to a deregulated industry was inspired by academics that criticized the air transport business because they considered that the high regulation of the industry occasioned inefficiency and wastefulness of resources1. In the late seventies, the USA started to gradually implement a liberalizing policy. This policy consisted of opening up air markets through the execution of bilateral agreements, the so-called “Open Skies Agreements.” This policy coincided with 53 Negocios ProMéxico | Guest Opinion Guest Opinion | Negocios ProMéxico a country that is connected to the world 76 airports Mexico has a network of free-trade agreements that grant preferential access to 45 countries. (1.143 billion people). Source: Communications and Transportation Sector Statistics Yearbook 2013, SCT the relaxation of economic barriers in the operation of air transport services. BILATERAL AGREEMENTS States discuss with their peers the economic provisions and other requirements that will rule the operation of air services over their territories. They do so by negotiating and executing bilateral agreements. Open skies agreements are an expression of a more liberal version, albeit not absolute, of bilateral agreements amongst states. Bilateral agreements usually contain— in greater or lesser extent—the following provisions: • Capacity, that is the number of seats and space available in aircrafts, • Number and names of airlines designed, • Frequencies, • Pricing, • Ownership and control requirements. That is, the percentage of equity that nationals or citizens of the state designating the airline—or the sate itself— must hold in the capital stock of a given undertaking. Control usually refers to the requirement that the administration of an airline should be vested in the number of directors necessary to reach the percentage required to have influence in running such an airline. Mexico and the USA reached a new 54 bilateral aviation agreement, albeit not an open skies agreement. Last November 21, 2014, the Department of Transportation of the USA and Mexico’s Department of Communications and Transports announced that an agreement had been reached between the said countries in order to amend the existing aviation bilateral agreement entered into by and between the said countries on August 15th, 1960. According to the above-mentioned announcement, this agreement (which will take effect on January 1, 2016) will bring many benefits for USA and Mexican air carriers, because the document provides them with unlimited market access and more flexibility as far as price setting is concerned. The modernized bilateral agreement eliminates multiple barriers as to the number of airlines providing air services to passengers in USA-Mexico City markets. Therefore, the entrance of new carriers that may operate air services in the said markets is likely. Likewise, existing airlines may offer new services to destinations that they probably had not considered before. Cargo carriers will also benefit from the new agreement by having the possibility to expand the services they offer to new destinations, and to provide services from the USA to Mexico and beyond Mexico to other endpoints. Finally, although both the USA and Mexico have not yet negotiated an open skies agreement, the new document will offer air carriers of both sides of the border the opportunity to expand their services and will boost price competition by airlines. OPEN SKIES AGREEMENTS Open skies agreements do not represent the total liberalization assumed by the USA with respect to its partners for the operation of air services. Still, these types of agreements contain certain restrictions such as the establishment of ownership and control requirements, cabotage, seventh freedom limitations [for instance, under this seventh freedom Aeroméxico would be permitted to carry traffic between Atlanta (USA) and Amsterdam, in the Netherlands, on a service which has no relation to a point in Mexico], and commercial restraints, among others. However, open skies agreements do have multiple benefits for air carriers seeking operating optimization through the coordination of efforts with other airlines. Foreign carriers whose designating states have executed open skies agreements with the USA can obtain antitrust immunity from alliances and other types of cooperation agreements. The rule is that the USA must firstly have an open skies agreement in full force and effect with the designating state so that the airlines of the designating June 2015 state may obtain antitrust immunity for implementing an intended alliance or another type of cooperation agreement. In that way, after the execution of an open skies agreement, a cooperation arrangement amongst airlines—that in principle would have produced anticompetitive effects—can receive antitrust immunity by the US Department of Transportation. As an example, the Mexican flag carrier Aeroméxico intends to execute a joint venture agreement with its Sky Team partner Delta2. For such purposes, antitrust immunity needs to be granted by the US Department of Transportation. However, as mentioned above, this can be achieved only if Mexico signs an open skies agreement with the USA. There are certain liberalizing elements in open skies agreements, such as: Multiple designations of air carriers between the contracting states. • The freedom to set fares subject to certain limitations established in domestic regulations to prevent monopolistic practices. • Prevent capacity limitations. • A further liberalization as far as charter flights, cargo and computer reservation systems are concerned. • More freedom to provide support services in airports located in the other contracting state. June 2015 • Freedom of the airlines of each contracting party to operate air services between any points in the countries of the contracting states3. In Latin America many countries have executed open skies agreements with the USA: Costa Rica, Guatemala, Honduras, Nicaragua, Panama, Uruguay, Paraguay, Chile, Brazil, Argentina, Colombia and Perú. Surprisingly, as of the date of this paper, Mexico has not yet signed an open skies agreement with the USA. Certainly, Mexican airlines and cargo carriers would benefit from the execution of an open skies agreement between Mexico and the USA. More domestic airlines will be designated by the Mexican government to operate air services between points of the contracting parties (with certain restrictions such as cabotage). This will be an important incentive for private investors to participate in the Mexican air transport industry, because they will be confident that as the USAMexico air market would be opened up, then more business opportunities would arise. The Mexican tourism industry would be enhanced as well by offering American and Mexican passengers more options of transportation to visit emblematic places on Mexican soil. This, of course would create more job opportunities for Mexican citizens. Ultimately, passengers would be the main receiv- ers of the benefits produced by an open skies agreement. This would allow passengers of both countries to (i) pay more affordable fares, and (ii) choose within a wide variety of airlines, routes and destinations in the territories of the contracting parties. CONCLUSIONS The liberalizing open skies policy implemented by the USA in the late seventies has brought multiple benefits for its partners. Many countries in Latin America have already executed open skies agreements with the USA. However, Mexico has not executed an agreement of this nature with its North American business partner. The bilateral aviation agreement between Mexico and the USA, which will take effect on January 1, 2016, is a very important step towards a more liberalized air transport industry; however, an open skies agreement would boost even more the economies of the two North American partners. N 1 R. Cudahy, The Airlines: Destined to Fail? 71 J. Air L. & Com. 3, at 8 and 9 (2006) 2 see (http://www.flightglobal.com/news/ articles/alta-aeromexico-hopes-for-deeper-tieswith-delta-405987/) visited on November 13, 2014 3 P. M. J. Mendes de Leon, Latin American Competition Forum. Session IV: Competition Issues in the Air Transport Sector, at 5 and 6 (2011). 55 Negocios ProMéxico | Guest Opinion photos School of Aeronautical Engineering at the IPN The strength of the school lies in its graduates This career in Aeronautical Engineering is the only one in the country with CACEI certification, the national accreditation body for engineering careers. interview with óscar roberto guzmán caso, dean of the school of aeronautical engineering at the national polytechnic institute (ipn), by raquel rivas The career of Aeronautical Engineering was established in 1937 at the IPN through the School of Mechanical and Electrical Engineering (ESIME). It was an initiative by engineers Ángel Calvo Mijangos and Jean Roger Brelivet, who had studied the specialty in France and saw the need to introduce it in Mexico. At that time, the country had only one National Aeronautical Manufacturing Workshop, where aircraft were completely designed and manufactured, while domestic airlines were in the process of consolidation. “The ESIME participated in these activities, and the prestigious Anáhuac propellers were initially manufactured in our workshops,” recalls Óscar Roberto Guzmán Caso, Dean of the School of Aerospace Engineering at the IPN. Today, 78 years after the adventure that began at one campus, located at Allende 32 (in downtown Mexico City), and through the efforts of Mr. Mijangos and Mr. Brelivet, the strength of the school lies in its graduates, who now work in virtu- Guest Opinion | Negocios ProMéxico arturo ignacio fernández ochoa/ipn ally all the companies in the aerospace sector, including several from abroad. Guzmán believes the work of these graduates has been crucial for the school. “They have definitely contributed to the development of aeronautical companies and activities. Demand for them has grown exponentially. We have approximately 1,500 students, and every year 300 new engineers graduate. We offer a wide range of seminars and graduate diplomas to train them in specialized fields such as airports, manufacture, design and maintenance, as well as two master’s degrees, in Aerospace Engineering and Aeronautic and Space Engineering Sciences, currently listed in the Conacyt National Register of Quality Postgraduates.” Highly trained graduates This career in Aeronautical Engineering is the only one in the country with CACEI certification, the national accreditation “The aeronautical engineer is a knowledgeable professional. He knows how to design, manufacture, operate and maintain an aircraft and, since the profession is multidisciplinary, he also knows how aeronautical systems work (airlines, airports, air traffic, maintenance shops, factories, design organizations and regulatory bodies).” Today, 78 years after the adventure that began at one campus, located at Allende 32 (in downtown Mexico City), and through the efforts of Mr. Mijangos and Mr. Brelivet, the strength of the school lies in its graduates, who now work in virtually all the companies in the aerospace sector, including several from abroad. body for engineering careers. The institution seeks that highly trained professionals graduate with a comprehensive view of aeronautical activities. “The aeronautical engineer is a knowledgeable professional. He knows how to design, manufacture, operate and maintain an aircraft and, since the profession is multidisciplinary, he also knows how aeronautical systems work (airlines, airports, air traffic, maintenance shops, factories, design organizations and regulatory bodies).” The Dean explained that, in general, engineering in Mexico is backed by prestigious institutions with the equipment, laboratories and workshops that contribute to the formation of the students, guaranteeing a balance between theory and practice. On the other hand, “these students have a great desire to develop in the field of work they have chosen.” To train these young people, teachers are mostly aeronautical engineers, although there are also members of the academic 56 June 2015 June 2015 staff with other specializations. In almost all cases, teachers have master’s degrees or doctorates, and many are working in the industry, or are engaged in the development of academic programs and research. It is also worth noting that many belong to the National System of Researchers (SNI). In order to keep the curriculum updated, a review of the program is conducted every eight years, which is modified in the tenth year. The plan currently in place at the School of Aeronautical Engineering was established in 2004/2005, and the main change was to include terminal options in Design-Manufacturing and Operations-Maintenance, with different electives for students in the final semesters, depending on their professional inclinations. Agreements between schools and businesses Students have demanded a greater relationship with and support by the industry in their curriculum, as well as further training at companies and laboratories, along with entrepreneur development programs. In this regard, Guzmán explains that several agreements have been established with design firms, manufacturing plants, airlines, airports and aeronautical workshops, such as General Electric, ITR, Airbus/Eurocopter, Bosch, the Toluca Airport, the Querétaro Airport, Aeropuertos y Servicios Auxiliares (ASA), Aeromar, Aeroméxico, Interjet, Mexicana MRO, Avemex, STAM, Oaxaca Aerospace, Aeromarmi, Quetzal Aerospace, the Ministry of National Defense, the Ministry of Communications and Transport, and the Mexican Space Agency, among others. “These are mainly agreements for conventions, practices and social service, and there are also agreements for the development of certain projects or studies.” Graduates participate in virtually any aerospace project, including confidential projects ranging from airports, satellites, unmanned aerial vehicles, sprayer planes, training aircraft, and even in studies of wind and metrology. Finally, graduates also have the option of mobility towards other national or international universities, provided they can confirm a certain academic point average. N www.ipn.mx 57 The Lifestyle | Negocios ProMéxico The Complete Guide to the Mexican Way of Life The Lifestyle Paris rises to its feet before mexican talent Brands such as Cooperativa Panorámica, Christian Vivanco, Liliana Ovalle, FOAM & Perla Valtierra, Paul Roco and David Pompa have positioned Mexico as one of the countries with greater creativity and talent in interior design. by raquel rivas wide range of possibilities and, at the same time, giving Mexican design a fresh face. Thanks to these young talents, Mexico has positioned itself as a country with greater creativity and talent in interior design. It is important to point out that this is due to the fact that today’s designers have fo- Young Originals Designer Christian Vivanco combines his vocation with the academic world, as the director of the Industrial Design Department at the Center for Advanced Studies in Design in Monterrey. In 2009 he cofounded The Emotion Lab, an initiative designed to promote research on the value of emotions as part of the creative process. Vivanco’s inspiration comes from the history of Mexico and elements of Mediterranean everyday life, as well as Japanese culture and its proximity to nature. At the exhibition, Vivanco’s proposal included a predominant use of materials like wood and splashes of color. The Paul Roco workshop, created by Rodrigo Berrondo and Pablo Igartúa, is devoted to the design and manufacture The proposals of these young designers, through the use of materials like wood, glass, leather and ceramics, offer a collective vision of workshops that share a common source and culture, showing a wide range of possibilities and, at the same time, giving Mexican design a fresh face. The new Mexico City International Airport will be the largest infrastructure project in the last fifty years. 66 59 Paris rises to its feet before mexican talent 62 High-flying menus Great chefs in the world’s airlines 61 Haute couture in the air 64 Querétaro Live it to believe it By Mexico Tourism Board photo courtesy of The most sustainable airport in the world embajada de méxico en francia photo archive Each year, the Maison & Objet Salon in Paris, France, gathers the most important designing brands in the world. The exhibition has become a framework for exposing both French and international trends. For this year’s edition, the organization elected six Mexican designer firms as ambassadors in the Talents à la carte section—Cooperativa Panorámica, Christian Vivanco, Liliana Ovalle, FOAM & Perla Valtierra, Paul Roco and David Pompa. The proposals of these young designers, through the use of materials like wood, glass, leather and ceramics, offer a collective vision of workshops that share a common source and culture, showing a cused their proposals on their roots rather than on the international scene. June 2015 59 The Lifestyle | Negocios ProMéxico Negocios ProMéxico | The Lifestyle embajada de méxico en francia HAUTE COUTURE IN THE AIR Gone are the stereotypical stiff and formal suits and uniforms for airline staffs; now they are wearing more relaxed clothes, in some cases unique creations by renowned designers. photos courtesy of by lizbeth gutiérrez 60 lantic by Vivienne Westwood, which can symbolize either a love-hate design or a mixture of British heritage, highly consistent with the famous designer’s style. Christian Lacroix has also joined this trend by designing for Air France an outfit taken from the jet set era and immersed into the modern world. The designer has proposed a variety of suits, all in navy blue with touches of red stitches and big red ribbons, much like the French fashion. Virgin America has opted for the modern touch of Banana Republic, which has given a casual, refreshing look to the airline’s uniforms, in red and slate gray tones. Avianca, the Colombian airline, has chosen renowned designer Álvaro Reyes to renovate the company’s uniforms, now framed under a red cape and a hat that give the aircraft crews and ground personnel a touch of elegance and mystery. Martin Grant, the fashion designer born in Australia but residing in Paris, has revitalized Qantas’ uniforms with bright colors, demonstrating that uniforms don’t have to be monotonous and come in boring colors. These garments are now full of bright colors and detailed splashes of red. Korean Air has also distinguished itself by adopting new uniforms designed by the famous Italian Gianfranco Ferré in 2005. They are simple yet elegant garments, in tones of blue, cream and white, complemented with leather gloves and silk scarves to further enhance the delicacy and grace of the airline’s dress code. Today, when airlines expose their brands and image, traditional tailored uniforms are out, and haute couture concepts are in: the trend for global airlines is to innovate and create new dress codes. N wide range of possibilities. In the group of creations they exhibited in Paris, a collective vision can be seen of different designers working together. Last but not least are FOAM and Perla Valtierra. FOAM was founded in 2011 by Mexican designers Omar Ramos and Alejandro Grande, who collaborate regularly with several firms, emphasizing locally sourced materials. Perla Valtierra, on the other hand, is a Mexican designer and potter, whose work focuses on experimentation with natural products and techniques. Her work emphasizes the intrinsic value of the materials she uses, which enrich everyday objects. N www.maison-objet.com June 2015 archive Thanks to these young talents, Mexico has positioned itself as a country with greater creativity and talent in interior design. photos of furniture. Their most recent developments show a balance between functionality and aesthetics. The intention is to create objects that will last in time, with a unique, elegant and understated design, by using materials like leather and huanacaxtle, a resistant tropical wood. Their Greta lamps and Dante y Cuna chairs amazed the audience. Liliana Ovalle was the third designer chosen within the Talents à la Carte framework. This Mexican-born London designer creates custom-made pieces for her customers, and works with international firms such as Plusdesign Gallery, Nodus and Anfora. Her creations, which address the issue of the unresolved and the spontaneous in urban environment, have been shown at Design Miami, the MoMA Store, Gallery Libby Sellers, and the Poldi Pezzoli Museum. David Pompa Alarcón, who studied product design in London, heads the Studio Davidpompa, based in Mexico and Austria. Through his collections, the designer rethinks and reinvents Mexican arts and crafts. He strives to reveal the surprising magic of Mexican traditional materials, combining them with new techniques and ideas for a more contemporary use. Cooperativa Panorámica is a group of young Mexican designers who seek to discover new territories in their field of work. For them, design is a means of meaningful and collaborative expression that opens a Renew or die, says and old adage that can be applied to the suits and uniforms that airline personnel wear, and which have recently undergone major changes, including new haute couture designs. The recent trend in uniforms at several airlines has become the new standard. From China Eastern to Virgin Atlantic, airline staffs are leaving behind their stereotypical stiff and formal tailored suits and putting on fresher garments; in some cases unique creations have been introduced by renowned designers who have not let the opportunity slip away to dress an entire airline crew and ground personnel. An example of this trend are the new bright red uniforms created for Virgin At- June 2015 61 The Lifestyle | Negocios ProMéxico Negocios ProMéxico | The Lifestyle by mayra nidia aguirre photo archive The idea that airline food is bland, stodgy and boring is behind us. Now, the “kitchen of the air” is based on the best recipes by great chefs. Régis Marcon of France, Mark Tazzioli of the UK, and Enrique Olvera of Mexico, are among the celebrity chefs that are now cooking for airlines. Indeed, Aeroméxico, Air France and British Airways, among other airlines, have sought out the best masters in gastronomy to lavish their passengers in all classes: premier, business and coach. Airplanes are the first-line showcase to introduce the food of a country, because travelers can enjoy good menus on a medium or long-range flight; the impact is much greater than in restaurants, because airplanes are part of a “country brand” allowing trips to begin and end with pleasant culinary experiences. If this trend continues, international carriers will now compete to attract more passengers-diners. So far, companies like Air France—whose culinary art and history are specific expressions of the French identity—are offering menus designed by the talented chef Régis Marcon for their business class passengers. Marcon is one of several great chefs who have served their dishes to the airline’s customers. Before him, a 1978 graduate of the Bordeaux Hospitality School began this trend: the now famous chef and entrepreneur Alain Ducasse. Meanwhile, British Airways has counted on the tireless English chef Mark Tazzoli, who has designed on-board menus for the airline for the past 24 years, ensuring 62 June 2015 photos More and more international airlines are offering their passengers dishes prepared by top chefs. archive HIGH-FLYING MENUS GREAT CHEFS IN THE WORLD’S AIRLINES that ingredients remain fresh while they are pressurized. The airline has also devised special menus, like those served during the London Olympics in 2012 by celebrity chef Heston Blumenthal, owner of The Fat Duck, a restaurant in Bray (in Berkshire county) with three Michelin stars, voted “The Best Restaurant in the UK” by the Good Food Guide in 2007 and 2009. Both chefs created a special menu to commemorate this sporting event. And since Mexican cuisine does not lag behind, last year Aeroméxico launched a new menu for both Premier class and coach, designed by the “Mexican Cuisine Collective”, which includes five of the best Mexican chefs led by Enrique Olvera, owner of the restaurant Pujol, number 20 on the list of The World’s 50 Best Restaurants; Mikel Alonso of Biko; Daniel Ovadía of Paxia; Edgar Núñez of Sud 777, and Elena Reygadas of Rosetta: winner of the 2014 Veuve Cliquot Prize to the best feminine chef in Latin America. These five renowned Mexican chefs offer a taste of the famous national cuisine appreciated and recognized all over the June 2015 SOME DISHES TO CHOOSE FROM Air France Puy green lentils with prawns Braised shoulder of lamb with figs Chicken with black morels Sautéed calamari with parsley British Airways “Flying Burger”, a burger designed to maintain freshness in the air. It consists of 100% British beef, Monterey Jack cheese, gherkins and tomato relish, all in a brioche. Aeroméxico Shrimp scampi Beef steak with “pico de gallo” sauce world to passengers of Aeroméxico’s medium and long range flights. It is now possible that the next time you take an international flight, you can taste food designed by one of the best international chefs. N 63 The Lifestyle | Negocios ProMéxico photos courtesy of mexico tourism board Negocios ProMéxico | The Lifestyle Querétaro is one of the twelve states that produce wine and cultivate vineyards and, at the same time, it has the second largest wine route in the country. In the municipalities of El Marqués, Tequisquiapan, Ezequiel Montes and Colón, you will find cheese dairies and wineries that extend through the semi-desert territory of the state, offering unimaginable landscapes and lots of fun. Querétaro Live it to believe it If your business takes you to the city of Querétaro, you’ve arrived in one of the most interesting cities in Mexico, and with so much to do that you cannot have enough of it in just one visit. Querétaro, one of the most beautiful treasures of the Mexican Bajío region, is an ideal weekend destination. by mexico tourism board Here you can relive the history of Mexico, full of attractive colonial buildings, a unique cuisine and recreational activities that make it a fascinating destination for your friends and family. You can start with a walk through the historic center of the state capital, designated a World Heritage Site by UNESCO in 1996. Its spacious walkways and picturesque squares invite you to stroll and delve into seventeenth and eighteenth century architectural jewels that retain their colonial warmth. 64 The city has preserved its historic center and has taken further steps to embellish it. Its inscription by UNESCO was based on cultural criteria that consider its universal value due to the significant historic events that occurred here. In this city you will find marvels carved in stone and baroque altars, nineteenth century neoclassical buildings and colonial houses. You can’t miss the Church of San Francisco—one of the oldest constructions in Mexico—, the Acueducto— a fine example of colonial engineering—, the Convento de Santa Cruz—used as a fortress for the retreat of Spanish forces during the Independence Wars, and as accommodations for emperor Maximilian of Habsburg while he awaited his execution at the end of the French Intervention—, and the Municipal Palace—where the Independence movement was actually planned—, among many other historical buildings and monuments. Querétaro is one of the 12 states that produce wine and cultivate vineyards and, at the same time, it has the second largest wine route in the country. In the municipalities of El Marqués, Tequisquiapan, Ezequiel Montes and Colón, you will find cheese dairies and wineries that extend through the semi-desert territory of the state, offering unimaginable landscapes and lots of fun. This route offers a tour of the major wine producing houses in the June 2015 area, where the quiet countryside invites contemplation, relaxation and enjoyment. And if the landscape weren’t enough, you can find different options among the ranches, wine cellars and fields of vines where you can spend a weekend afternoon, and enjoy the regional cuisine. One of the main attractions in this route are the Freixenet cellars—located in the heart of Querétaro, in the municipality of Ezequiel Montes—where you can have an unforgettable wine experience and learn about the state’s wine culture. While visiting its facilities, you can experience its singular cellars located 25 meters deep at the Freixenet Finca Sala Vivé, where expert hands will guide you as you learn about the wonderful process through which grapes are converted into sparkling wine, a very enriching and stimulating experience for the senses. Another obligatory stop is La Redonda Vineyards, located just 15 minutes away from Tequisquiapan, where in addition to touring the production process of these hearty Mexican wines, you can roam the fields and delve into the different processes and cares that the raw materials require. You can also enjoy open spaces where you June 2015 can have a nice weekend meal with your family and friends. To close your trip, you can visit any of the “magical towns” that are located a short distance from the city of Querétaro. The town of Bernal—located a the foot of a towering monolith 350 meters high—, for example, possesses a special beauty thanks to its narrow cobblestone streets, and for those looking to take home a piece of Querétaro’s magic, all they need is a visit to one of Bernal’s many typical restaurants, stores, bars, and cafés. Thanks to its excellent location, Tequisquiapan has also become a center of various tourist attractions and activities, including wine and cheese tours and hot air balloon rides, spas and hot springs— renowned for their therapeutic benefits—, and walks along its cobblestone streets and main square, where every weekend you can indulge in different activities thanks to the visit of local producers that will surprise you with the variety of their foods and crafts. Querétaro offers infinite combinations and possibilities. Plan your route according to your favorite flavors, activities, and the days you can invest in living a remarkably unique experience. N 65 The Lifestyle | Negocios ProMéxico archive photo photo archive Negocios ProMéxico | The Lifestyle THE MOST SUSTAINABLE AIRPORT IN THE WORLD The new Mexico City International Airport will be the largest infrastructure project in the last fifty years. by óscar hernández Norman+Partners and FR-EE are the architectural firms that have designed the new Mexico City International Airport (AICM). Their goal is to create the most sustainable airport in the world, under the Leadership in Energy and Environmental Design (LEED) Platinum label. The construction will take advantage of sunlight, harvest rainwater and use natural ventilation systems. Moreover, there will be no air conditioning on site because the wind will refresh the corridors and, in the pas- 66 sage from one area to another, travelers will find gardens and lawns with cactus plants. The airport will be built on 550,000 cubic meters of saltpeter terrain, without a single flower. It will be one of the largest airports in the world and will receive 120 million passengers annually. The integration of walls and ceiling in a single piece will evoke the flight of an airplane. Designed on a monumental scale and frankly inspired by Mexican architecture and symbolism, the airport will offer passengers a unique experience in terms of efficiency and flexibility, as it is planned to accommodate successive internal changes and increase its capacity over time. June 2015 THE BEST ARCHITECT “Mexico has really taken the initiative of investing in its national airport, realizing its economic and social importance, as well as planning its future. It will be like no other airport in the world”, said Norman Foster, winner of the Pritzker Prize (an equivalent to the Nobel prize for architects). The lightweight glass and steel structure, along with an augmented vaulted ceiling, are designed specifically for the difficult soil conditions in Mexico City. Its prefabricated system allows for rapid construction without scaffolding. The construction, under the supervision of Mexican engineers and contractors, will be a showcase for innovation. “In both offices (FR-EE and Foster+Partners) we have conceived a space whose structure will be linked to the essence of our past and will project us into the future. The project is the result of a collective effort, and it will become the gateway to Mexico”, said Foster during his presentation speech. June 2015 Fernando Romero—leader of FR-EE, the firm that was responsible for buildings such as the one that houses the Soumaya Museum—thanked Foster for taking flight and jointly designing the airport project according to a meticulous process in which several of the leading domestic and international architects participated. “I thought about Norman Foster—he said—, the designer of the best airports in the world. Norman has received the best architectural prizes in the world, but as the most important architect of our age, he is a prize for us.” PROJECTS BY THE BRITISH ARCHITECT 1. The Cathay Pacific Lounges in the Hong Kong International Airport, 2008-2012 The challenge was to design the new areas of the airport on the existing building, expanding the number of services and amenities, from boardrooms and bars to private cabins. The Cabin—one of the lounges located within the boarding area—houses a reception hall, a bar and various private areas. Meanwhile, The Wing is a second hall designed with exclusive spaces for business class pas- THE KEYS TO THE NEW MEXICO CITY AIRPORT 1. Design inspired by the monumentality of Mexican architecture and sculpture. 2. No regular columns or vertical walls. 3. Use of air circulation. 4. Use of leather to promote thermal insulation. 5. Use of solar energy. 6. Colors inspired by the architecture of ancient civilizations. 7. Seek to lead the way in terms of new standards for international airports. 67 Negocios ProMéxico Negocios ProMéxico | The Lifestyle photo foto cámara de comercio franco-mexicana archive Para Exportadores 2. The Queen Alia International Airport, Amman, Jordania, 2005 -2012 The airport was designed as a gateway to the city of Amman, one of the oldest in the world. It was conceived to grow 6% annually in the following twenty-five years, increasing its capacity from three to 12.8 million passengers per year by 2030. Due to high temperatures in summer, concrete was the main material used for the construction. The roof is made up of modular units with concrete that emulate the veins of a leaf, with a geometric pattern that resembles traditional Islamic forms. 5. The Beijing Airport, China, 2003-2008 As described by Foster+Partners, Beijing’s international terminal building is the largest and most advanced airport in the world, not only in terms of technology but also in passenger experience, operational efficiency and sustainability. It was designed as a welcoming and stimulating building. Moreover, it has become one of the symbols of the city due to its aerodynamic roof and dragon form that celebrates the emotion and poetry of flight, evoking colors and traditional Chinese symbols. 3. The Kuwait International Airport, 2011 The airport is strategically planned to increase its capacity significantly and to establish a new regional air hub in the Persian Gulf. Its clover shaped design is distributed in three symmetrical wings that extend towards the boarding gates. Each façade covers 1.2 kilometers and extends to a height of twenty meters from the central area. 6. The Chek Lap Kok Airport, Hong Kong, China, 1992-1998 By 2040 it is expected that this airport will receive eighty million passengers annually, similar to the capacity of London’s Heathrow, and New York’s JFK. The concept of this airport was inspired by the Stansted Airport in the UK, characterized by a canvas cover and windows that let in natural light and allow passengers to observe the island and watch the airplanes as they land and take off. 4. The Tocumen, Panama, International Airport, 2011 The design of the master plan for the expansion of the airport, which projects an increase from 5.8 to 18 million passengers by 2022, is inspired to reflect the Panamanian landscape. At the center is an open garden with trees and flora of tropical forests. This garden is the starting point of two extended symmetrical wings towards the east and west, unified by one single bronze aerodynamic roof, with openings to let in the sunlight. 7. The Stansted Airport, United Kingdom, 1981-1991 Here, Foster defied all the rules of design of an airport terminal. Passengers fluidly traverse the terminal through the reception hall to the passport and departure control areas. From there, a computerized transit system transports them to the satellite buildings where they will board their flights. A railway station, attached to one of the buildings, was also included in the project. N 68 THE BEST REGIONAL AIRPORT In 2014, Airports Council International (ACI) awarded the Culiacán International Airport with the Airport Service Quality (ASQ) prize, as the Best Regional Airport in Latin America and the Caribbean, in the category of up to two million annual passengers. Within this category, a total of 51 airport terminals participated worldwide, of which 17 corresponded to this region. The opinion of passengers was used to evaluate these airports based on 34 key service indicators. The Culiacán International Airport—which served more than 1.3 million passengers in 2014—stood out for the terminal’s environment, the number of commercial areas and restaurants, the inspection service of people and luggage, among other indicators, as reported by its operator, Grupo Aeroportuario del Centro Norte. foto techba sengers who can enjoy private spaces and five suites built with exclusive materials. TechBA Una aceleradora con éxito Cámara de Comercio Franco-Mexicana Entrevista con Leoncio SALABURU y Dr. Nabil SAAD Un facilitador de negocios entre Francia y México 84 Por Alfred Rodríguez 86 Breves DIME para exportadores Diseño mexicano llega a París 72 79 México y la industria aeroespacial Centros de entrenamiento de Airbus Por Luis Ernesto González Rojas y Marianela Pérez Frías Ortega 81 74 Premio Nacional de Tecnología e Innovación APOYOS DE PROMÉXICO a empresas manufactureras 83 77 Oportunidades de exportación de México a Francia 88 June 2015 Negocios ProMéxico | Para Exportadores de proméxico México tiene la tarea fundamental de acentuar sus vínculos con sus numerosos socios y aliados. Este año hemos reafirmado nuestros vínculos con diversas naciones; éste ha sido declarado el Año Dual Reino Unido-México y en el marco de esta celebración bilateral el Presidente de la República realizó una Visita de Estado a dicho país; también ha sido el año en que recibimos la visita de la Presidenta de Brasil, Dilma Rousseff, y próximamente participaremos con más de veinticinco empresas de la industria en la feria aeroespacial Paris Air Show en Le Bourget. La diversificación y consolidación de los mercados es una misión fundamental para dar solidez a la economía de las naciones, permite el intercambio no sólo de bienes y servicios, también de manifestaciones culturales, ideas y formas de vida. Los empresarios mexicanos deben estar preparados para enfrentar este panorama rico en oportunidades de negocios, en un mundo en el que México es reconocido por la diversificación de su talento. Durante los últimos años México ha trazado una sólida ruta para el desarrollo de la industria aeroespacial. Esta edición de Negocios ProMéxico es una celebración que permitirá transmitir los importantes avances que se han conseguido en este rubro a la fecha. Las políticas de desarrollo que ha impulsado el gobierno han dado frutos tangibles que permiten que empresas nacionales y extranjeras trabajen coordinadamente en diversas regiones de la República Mexicana para fortalecer al país como proveedor, desarrollador e innovador. Es un hecho que México representa hoy un papel fundamental en el contexto global. En esta edición repasamos los proyectos que el Programa de Competitividad e Innovación México Unión Europea (PROCEI) promueve en el sector aeroespacial. También se muestran los programas que impulsa el Premio Nacional de Tecnología e Innovación; además, se presentan los apoyos que ProMéxico brinda a exportadores para empresarios de la industria aeroespacial, y las oportunidades de exportación que el mercado francés nos ofrece, entre otros interesantes contenidos. Sin duda alguna México ha extendido sus alas y avanza en la configuración de modelos de negocio que permitan el desarrollo de la industria local con perspectiva global. El horizonte dibuja un escenario en el que México es un actor preponderante que da sentido al futuro gracias a sus múltiples competencias. Esperamos que los contenidos de esta edición sean de su interés. ¡Bienvenidos a Negocios ProMéxico! 70 Junio 2015 breves breves AGROALIMENTARIO ALIMENTOS Bimbo recibe Premio Nacional de Calidad 2014 Exportaciones agroalimentarias crecen en los últimos cinco años foto archivo www.sagarpa.gob.mx MODA Y DISEÑO La industria del calzado busca impulsar sus ventas al exterior las ventas correspondieron a botas vaqueras, las cuales tuvieron como destino 44 países entre los que destacan EUA, Canadá, Francia, Hong Kong e Italia. En este estado de la zona del Bajío se concentran alrededor de 166 empresas exportadoras de botas, principalmente en los municipios de Abasolo, Guanajuato, Irapuato, León, Purísima y San Francisco del Rincón, y generan 28,158 empleos. Dos países que trabajan juntos www.ciceg.org / www.cicej.com.mx LOGÍSTICA México es uno de los 50 países con mejor desempeño logístico en aduanas 72 “México, como Brasil, es un país en transformación que busca elevar la calidad de vida de su población. Dos naciones como las nuestras, unidas en cultura, en principios y en una larga tradición de amistad, deben mantenerse cerca la una de la otra”, dijo el presidente Enrique Peña Nieto durante la bienvenida a Dilma Rousseff, su homóloga brasileña. Ambos mandatarios atestiguaron la suscripción de varios acuerdos de inversión, turismo, pesca, agricultura y ecología. “Estoy seguro que con este esfuerzo vamos a generar desarrollo, prosperidad y bienestar para nuestras sociedades; ése es el alcance más importante de estos acuerdos”, añadió el presidente mexicano. La presidenta de la República Federativa de Brasil respondió, “Tenemos la responsabilidad del liderazgo para que esta coincidencia de intereses se refleje en acciones coordinadas a favor del estrechamiento de los lazos políticos, económicos, sociales y culturales de nuestra América Latina”. Relación bilateral • En 2014, visitaron México 309,695 brasileños, esto es 300% más que en 2005. • El intercambio bilateral en 2014 fue de 9,213 millones de dólares, con una balanza comercial de 267 millones de dólares. foto archivo El Banco Mundial reconoció el desempeño, la calidad de infraestructura y puntualidad de envío de las aduanas mexicanas, y señaló que estas instalaciones se ubican dentro de las primeras cincuenta del mundo, de acuerdo con un informe en logística comercial. Es importante destacar que 65% del producto interno bruto (PIB) deriva del intercambio comercial con otros países, lo que convierte al comercio exterior en un tema prioritario para la economía. Actualmente, los agentes aduanales figuran como expertos en logística aduanera que www.bimbo.com.mx COMERCIO EXTERIOR foto archivo La Cámara de la Industria de calzado de Guanajuato y su homóloga de Jalisco planean llevar a cabo un programa que ayude a consolidar las ventas del sector fuera de México, por lo que se acercaron a ProMéxico, con la finalidad de que los apoye a desarrollar un programa para consolidar las exportaciones del sector. Al cierre del año pasado, el estado de Guanajuato –uno de los principales productores de calzado– exportó 436,073 millones de dólares de este producto. Del total, 73% de Bimbo Región Sur, subsidiaria de Grupo Bimbo, dio a conocer que se hizo acreedora al Premio Nacional de Calidad 2014 por lograr los mejores indicadores de calidad, competitividad y sustentabilidad en las operaciones de sus cuatro plantas de producción. Constituida en 2002, Bimbo Región Sur comprende las operaciones de la empresa en los estados de Campeche, Chiapas, Oaxaca, Puebla, Quintana Roo, Tabasco, Veracruz y Yucatán. El director general adjunto de la compañía, Javier González Franco, resaltó que las fortalezas que han caracterizado a esta zona son la incorporación de nuevas tecnologías y comunicaciones en las operaciones, el desarrollo de categorías en el mercado y el apoyo al crecimiento de los clientes en el canal de detalle. Esta planta también ha recibido otros quince reconocimientos en materia de sustentabilidad, operaciones y acciones comunitarias, como parte de la iniciativa Buen Vecino de su programa de responsabilidad social. La edición XXV del Premio Nacional de Calidad contó con la presencia del presidente Enrique Peña Nieto; el secretario de Economía, Ildefonso Guajardo; el Presidente del Instituto Nacional del Emprendedor, Enrique Jacob Rocha, y el presidente del Consejo Directivo del Instituto para el Fomento a la Calidad Total, Carlos Shapiro Kudler. exportaciones agroalimentarias con un avance de 131% en los últimos cinco años. Le sigue el jitomate, cuyas ventas al exterior aumentaron casi 11%. Por último, la carne nacional de bovino congelada mantiene activa su presencia en los mercados internacionales, pese al bloqueo que impuso Rusia a este producto en 2012. representan legalmente a los importadores y exportadores ante la aduana, a fin de llevar a cabo el despacho de sus mercancías, de tal forma que puedan acreditar el pago de impuestos y el cumplimiento de las regulaciones y restricciones no arancelarias. www.aduanas.gob.mx Junio 2015 • Brasil es el primer destino de inversiones mexicanas en América Latina. foto archivo foto archivo Jitomate, aguacate y carne nacional de bovino congelada son los productos agroalimentarios de México que mayor éxito han tenido en el mercado internacional. Datos de la Secretaría de Agricultura, Ganadería, Desarrollo Rural, Pesca y Alimentación (Sagarpa) y el Banco de México señalan que el valor de las exportaciones agroalimentarias del país aumentó 40% en el periodo de 2010 a 2014, al pasar de 18,293 millones de dólares a 25,614 millones de dólares. El aguacate es uno de los productos que más han impulsado el crecimiento de las Junio 2015 • Juntos, México y Brasil concentran 62% del PIB de la región y casi 60% de las exportaciones de esta zona hacia el resto del mundo. www.presidencia.gob.mx 73 Negocios ProMéxico | Para Exportadores fotos México y la industria aeroespacial una realidad más allá de las proyecciones El PROCEI busca impulsar al sector aeronáutico por medio de acciones que mejoren el progreso de las empresas en diferentes centros industriales del país, desarrollando ventajas competitivas y condiciones óptimas para innovar y crear tecnología con alto valor agregado apoyando tres proyectos del sector aeronáutico. por luis ernesto gonzález rojas, director de proyectos multilaterales y regionales, y marianela pérez frías ortega, proméxico Introducción A tres años del inicio de operaciones del Programa de Competitividad e Innovación México-Unión Europea (PROCEI), impulsado por ProMéxico en conjunto con la Unión Europea, ya son quince los proyectos en dieciocho sectores productivos que han recibido este apoyo, localizados en veinte estados de la República Mexicana que benefician a más de 750 pymes mexicanas hasta ahora. Estos proyectos han supuesto mejoras en sectores agroindustriales tradicionales, como café, miel, tequila y aguacate; en sectores industriales tradicionales, como plástico, calzado, textil, joyería y moda; así como en nuevos sectores con uso intenso de tecnología como automotriz, 74 investigación clínica, metalmecánico, tecnologías de la información y aeronáutico. El PROCEI en el sector aeronáutico El PROCEI busca impulsar al sector aeronáutico por medio de acciones que mejoren el progreso de las empresas en diferentes centros industriales del país, desarrollando ventajas competitivas y condiciones óptimas para innovar y crear tecnología con alto valor agregado, apoyando tres proyectos del sector aeronáutico. Proyecto en Tijuana El primero de estos proyectos corresponde al de la Cámara Nacional de la Industria Electrónica, de Telecomunicaciones y Tecnologías de la Información (CA- Para Exportadores | Negocios ProMéxico procei NIETI), denominado “Consolidación de un centro de capacitación y certificación en software de diseño e ingeniería CATIA en el Centro de Tecnología BIT Center Tijuana.” A través de su sede en el Noroeste, se consolidó el BIT Center (Business Innovation and Technology Center) en Tijuana, como un polo de difusión e intercambio en tecnologías de la información, con el desarrollo de la capacidad de exportación de servicios nearshore y la creación de dos centros de capacitación en las aplicaciones de diseño e ingeniería aeroespacial CATIA (Computer Aided Three-dimensional Interactive Application) y SolidWorks, para el adiestramiento de ingenieros y técnicos. Como resultado del estudio hecho entre cincuenta empresas del sector aeroespacial de Baja California —que representan 70% de la industria de la región dedicada a estas actividades—, se concluyó que las empresas utilizan mayoritariamente los programas CATIA y SolidWorks; ambas herramientas desarrolladas por Dassault Systemes, firma francesa de reconocido prestigio y trayectoria en el sector aeronáutico. Se adecuaron las aulas con 21 estaciones de trabajo y se capacitó a 48 ingenieros, a quienes se les ofrecieron mayores herramientas para el desenvolvimiento en el diseño de partes y materiales de la industria aeroespacial en Baja California; finalmente, se otorgaron 31 certificaciones en el manejo del software mencionado. Junio 2015 A través de estas acciones se apoya la formación de personas y empresas que en un futuro pasarán de producir pequeños componentes a desarrollar partes de la industria aeroespacial con tecnología 100% mexicana. Se prevé así un futuro en el que México no sólo ocupe el primer lugar en exportación de productos primarios a EUA y la Unión Europea, sino que también se posicione como un país exportador de productos con alto valor agregado que impacten en la economía y sean un detonante para un desarrollo integral. Tijuana se proyecta como un punto estratégico dentro de la industria aeronáutica nacional e internacional, con el apoyo del gobierno estatal, centros de investigación y empresas del sector, quienes gracias a su talento y visión por una mejora continua lograron transformar una iniciativa en una realidad tangible, al abrir camino en la industria global, generar mayores oportunidades de crecimiento en el desarrollo de alta tecnología entre México y la Unión Europea, y posicionar al talento mexicano a través de empresas altamente calificadas que ofrecen mejores puestos de trabajo con mayor remuneración. Proyecto en Querétaro El segundo proyecto es el del Centro de Tecnología Avanzada de Querétaro (CIATEQ), denominado “Fortalecimiento del soporte técnico para ampliar la competitividad de las pymes en la cadena de suministro del sector aeronáutico en el centro de México.” Junio 2015 Este proyecto involucró dos acciones principales; en primer lugar, se diagnosticó a 52 pymes del sector ubicadas en el D.F., Estado de México, Guanajuato, Hidalgo, Puebla, Querétaro y San Luis Potosí, y que participaban —o deseaban hacerlo— en la cadena de suministro de la industria aeronáutica del centro de la República Mexicana. Fueron evaluadas inicialmente y capacitadas mediante la mejora en sus sistemas de calidad; finalmente, se acreditó a diecisiete pymes en AS9100/EN9100C, AS/EN9120A e ISO 9001:2008, así como a dos centros de investigación en AS9100 y Nadcap (National Aerospace and Defense Contractors Accreditation Program). Tales acciones han significado una mejora en las competencias tecnológicas de estas empresas, ya que han añadido valor a su oferta y se ha facilitado su inserción en la cadena productiva del sector aeronáutico. Asimismo, por medio de este proyecto se instaló un Laboratorio de Tecnologías y Pruebas Aeronáuticas (LabTA), equipado con maquinaria europea especializada, el cual permitirá ofrecer servicios de pruebas a procesos y productos de las pymes, para coadyuvar en esta forma a que participen con mejores elementos de competitividad en las mismas cadenas de valor, y poner al alcance de las empresas nacionales e internacionales un volumen de servicios que en la actualidad deben desarrollarse fuera de México. Igualmente, se trabaja en la certificación del LabTA en ISO 17025 y Nadcap, contempladas para finales de 2015. Proyecto en Chihuahua El tercer proyecto corresponde al Desarrollo Económico de Chihuahua (DESEC), llamado “Mejoras de las capacidades de manufactura avanzada del Estado de Chihuahua.” ProMéxico, a través del PROCEI, en conjunto con la Unión Europea y Desarrollo Económico del Estado de Chihuahua, desarrollaron este proyecto con el objetivo estratégico de reforzar las capacidades de manufactura avanzada de las pymes del estado, para contar con facilidades de diseño y producción de prototipos. El proyecto contó con dos vertientes: a) Creación de un laboratorio de manufactura flexible (Fab Lab) El 19 de noviembre de 2014 se inauguró oficialmente el primer laboratorio de manufactura flexible del tipo Fab Lab, con infraestructura y equipamiento de alta tecnología para la creación de prototipos. Se eligió un sitio estratégico para el Fab Lab, pues gracias a un acuerdo con el ITESM, éste se ubicó en el Parque de Innovación y Transferencia Técnica y Tecnológica (PIT3), cuyo objetivo es el desarrollo de recursos humanos profesionales en la industria localregional; el ofrecimiento de herramientas tecnológicas de ingeniería y administración e integración de clústeres en la región con un centro de desarrollo de la industria aeroespacial y un centro de desarrollo de la industria automotriz, que apoyan el desarrollo de proveedores de la industria local-regional 75 Negocios ProMéxico | Para Exportadores Para Exportadores | Negocios ProMéxico y la vinculación de profesores y estudiantes con las empresas de la región. El Fab Lab contribuirá a dar mayor valor agregado en procesos, implementación de innovación y tecnología en sus sistemas de producción, además de fortalecer las pymes locales, fomentar las asociaciones y colaboración empresarial, acelerar la transferencia de tecnología y mejorar el acceso a procesos productivos de alto valor agregado de las empresas de la región. Finalmente, se espera que el laboratorio apoye al sector aeroespacial en la creación de nuevos diseños y nuevos materiales, con el fin de obtener un mayor valor agregado en los procesos. b) Lograr la certificación Nadcap (National Aerospace and Defense Contractors Accreditation Program) para el Centro de Investigación en Materiales Avanzados (CIMAV) de Chihuahua. Chihuahua cuenta con más de 35 empresas aeroespaciales de clase mundial que operan en el estado, con más de once mil trabajadores calificados en la industria aeroespacial, y con capacidades de manufactura de clase mundial especialmente en maquinado, aero-estructuras, arneses, ingeniería y diseño. En 2011 se comenzaron a hacer los primeros contactos con el objetivo de lo- 76 grar la acreditación del National Aerospace and Defense Contractors Accreditation Program (Nadcap) para el Centro de Investigación en Materiales Avanzados (CIMAV) de Chihuahua. En los primeros meses de 2011 la compañía Honeywell Aerospace pidió apoyo al CIMAV para hacer pruebas de laboratorio a sus materiales (análisis químicos, tratamientos térmicos, pruebas mecánicas y pruebas no destructivas, entre otras). Posteriormente, el Gobierno del Estado de Chihuahua solicitó al CIMAV emprender acciones para el fortalecimiento del sector aeroespacial de Chihuahua y fue así como se empezaron a promover acciones para el desarrollo de mipymes como proveedores de la industria aeroespacial, requiriendo la evaluación de la calidad de sus productos. A finales de 2011 el CIMAV inició formalmente el proceso para buscar la acreditación Nadcap de sus laboratorios y atender estas necesidades. Durante el periodo de ejecución del proyecto del PROCEI, el CIMAV llevó a cabo la adecuación del Sistema de Gestión de la Calidad (SGC) para dar cumplimiento a los requisitos de Nadcap, así como a los cambios organizacionales. Asimismo, se asistió a diversas reuniones de los grupos de trabajo de Nadcap, Para concluir De este modo, el PROCEI tiene una importante relevancia dentro del desarrollo integral del sector aeroespacial en Mexico, ya que al atender una serie de necesidades por medio de acciones cuantitativas y cualitativas permite a las empresas aumentar su nivel de competitividad e incrementar su presencia en la industria de alta especialización. N www.procei.mx Junio 2015 Premio Nacional de Tecnología e Innovación Impulso al valor agregado La generación de riqueza y la apertura de nuevos mercados deben ser resultado de la implantación de un modelo de gestión de tecnología e innovación en las empresas. por fundación premio nacional de tecnología e innovación, a.c. En la actualidad se vive una situación paradójica: la vida está llena de nuevos productos de un alto componente científico y tecnológico que no se ve acompañado de una cultura que facilite la percepción de su verdadero valor y de las ventajas e impactos de los sistemas de gestión de tecnología. Este escenario ha ido cambiando en la medida en que la gestión de tecnología e innovación están siendo consideradas como componentes prioritarios para los retos que plantea el entorno, pues las empresas ya no deben basarse sólo en la competición por costos, sino en ofrecer un valor agregado a sus clientes. En este dinamismo de las actividades empresariales, la Fundación Premio Nacional de Tecnología e Innovación, A.C. (FPNTi) ha jugado un papel muy foto cortesía de fpnti Chihuahua cuenta con más de 35 empresas aeroespaciales de clase mundial que operan en el estado, con más de once mil trabajadores calificados en la industria aeroespacial, y con capacidades de manufactura de clase mundial especialmente en maquinado, aero-estructuras, arneses, ingeniería y diseño. donde se recibió asesoría de acuerdo con los criterios utilizados por la industria aeroespacial. Adicionalmente, se realizaron self audits, observation audits y job audits, como parte de las auditorías internas del Centro. Derivado de lo anterior, se implementaron las acciones correctivas necesarias. Como resultado se desarrollaron nuevas políticas y objetivos que cumplieran las necesidades de la industria aeroespacial y una matriz comparativa de los requerimientos de Nadcap y de la Entidad Mexicana de Acreditación (EMA), como apoyo para modificar o emitir nuevos documentos del SGC. Se emprendieron también las evaluaciones requeridas por la Entidad Mexicana de Acreditación en la norma ISO 17025. Dicha acreditación es reconocida ante organizaciones internacionales para demostrar el cumplimiento con un sistema de gestión aceptable definido en el procedimiento NOP- 002 de Nadcap, para ingresar la solicitud de acreditación ante el Performance Review Institute (PRI), con sede en Pittsburgh; este organismo certifica todos los procesos regulados bajo las especificaciones Nadcap y es el único aprobado para certificar dicha acreditación, que ha sido establecida por las compañías de la industria aeroespacial como requerimiento obligatorio para cumplir con sus especificaciones. No obstante, y aunque el CIMAV se encuentra totalmente preparado, el proceso de acreditación ha llevado más tiempo de lo previsto debido sobre todo a la disponibilidad de los auditores, por lo que no ha sido posible obtener esta acreditación durante la fase de ejecución del proyecto del PROCEI. El proceso de certificación concluirá a mediados de 2015. Esta acreditación apoyará al clúster aeronáutico de la región por la fiabilidad y metodología de las pruebas a realizar. Asimismo, supondrá nuevas oportunidades de negocio para el tejido empresarial de la región. Junio 2015 importante, al ofrecer a las organizaciones las mejores herramientas a nivel nacional que les permita incorporar sistemas de aprovechamiento de recursos tecnológicos a sus procesos y, con ello, incrementar su capacidad innovadora. Además, es la encargada de operar el Premio Nacional de Tecnología e Innovación, que es un programa de gobierno federal, liderado por la Secretaría de Economía y el Consejo Nacional de Ciencia y Tecnología. La FPNT para su operación y promoción cuenta con el apoyo y participación de la Secretaría de Economía (SE), del Consejo Nacional de Ciencia y Tecnología (CONACYT), de la Asociación de Directivos de la Investigación Aplicada y el Desarrollo Tecnológico (ADIAT), de la Cámara Nacional de la Industria de la Transformación (CANACINTRA), de la Fundación México-Estados Unidos para la Ciencia (FUMEC) y de la Fundación Mexicana para la Innovación y Transferencia de Tecnología en la Pequeña y Mediana Empresa (FUNTEC). A lo largo de estos dieciséis años, 92 organizaciones han sido reconocidas con el Premio Nacional de Tecnología e Innovación (PNTi) por sus logros en desarrollo tecnológico e innovaciones y 1,027 organizaciones han implantado su modelo de gestión de tecnología e innovación. Los beneficios Algunas evidencias de que el modelo funciona son los casos de éxito de organizaciones que lo han implantado (los 92 casos están disponibles en www. fpnt.org.mx y su acceso es gratuito) obteniendo como resultado la generación de ventas sostenidas o crecientes por nuevos productos o servicios, el desarrollo constante de nuevos procesos que generan ahorros o ganancias por licenciamiento o ambos y transferencia de tecnología, el incremento en la generación de empleos y en la inversión para investigación y desarrollo, entre otros. Al respecto, una amplia comunidad de empresarios, tecnólogos, académicos y consultores representados por la Fundación Premio Nacional de Tecnología e Innovación, A.C., considera que la implantación de estos sistemas debe ser una prioridad de las políticas públicas y de los esfuerzos empresariales que buscan el desarrollo del país, ya que proporciona a las empresas las siguientes ventajas: • Incorporar procesos para aprovechar los recursos tecnológicos y, con ello, incrementar la capacidad innovadora y competitiva. • Adaptar y adelantar a los cambios disruptivos generando valor a los clientes, mercados y accionistas. • Dar orden y disciplina para saber dónde está la tecnología, como apropiarla y eventualmente como transferirla. • Conocer mejor las fortalezas pero sobre todo las debilidades, tomar acciones correctivas y redefinir los procesos estratégicos de negocio. • Dar orden, sistematización, visión y capacidad de aprendizaje para poder, literalmente, llevar ciencia básica a los mercados, proveyendo a clientes o consumidores de productos o servicios de alto valor agregado. • Estar atentos a las tendencias del mercado y tecnológicas, para luego dar pie a la oportuna creación de nuevos productos y servicios, a partir de una adecuada planeación y protección de soluciones tecnológicas. • Incrementar la certidumbre de los inversionistas y clientes sobre la sustentabilidad de la organización, permitiendo incursionar en nuevos mercados nacionales e internacionales. 77 Negocios ProMéxico | Para Exportadores Para Exportadores | Negocios ProMéxico DIME El programa de Formación Empresarial puede adaptarse a la situación de la compañía y su cultura, utilizando una metodología activa, dinámica y participativa en la que el soporte teórico y práctico se combina con la realidad empresarial en función de las necesidades requeridas, impartiéndose ya sea de manera abierta o in company. 78 por raquel rivas La creciente necesidad de los diseñadores mexicanos por mostrar su savoir faire en el extranjero ha visto sus frutos a través de DIME –Diseño Mexicano–. Un genuino proyecto que busca implantar una concept store en París, la capital de la moda por excelencia, y que servirá de plataforma de La finalidad es conseguir que los participantes pongan en práctica de forma inmediata los conocimientos y habilidades adquiridos, por lo que la transferencia del conocimiento adquirido en el aula al puesto de trabajo, además de fomentar el networking, lo que permite ampliar y mejorar la visión global del negocio. Desde la fundación, te invitamos a que te sumes a las organizaciones que acreditan sus esfuerzos y los resultados de implantar un modelo de gestión de tecnología e innovación, demostrando su compromiso con el desarrollo económico del país. Está por lanzarse la convocatoria para participar en el Premio Nacional de Tecnología e Innovación en su XVI edición y ostentar el distintivo PNTi como emblema de excelencia empresarial. proyección de las piezas de los diseñadores contemporáneos mexicanos a través de diferentes categorías seleccionadas: moda, accesorios, joyería, muebles y otros accesorios personales. La concept store se habilitará en un local de una superficie de doscientos metros cuadrados en el barrio del Marais, uno de los barrios más cosmopolitas y de moda de París. Desde el 18 de junio hasta el 19 de julio, tanto los turistas que visitan la Ciudad Luz como sus residentes podrán acercarse a un lugar que, más que una tienda tradicional, propone crear un espacio en donde se pueda vivir la experiencia del México contemporáneo y sus visitantes se beneficien adquiriendo productos de alto diseño mexicano. N www.fpnt.org.mx foto cortesía tane foto cortesía pink magnolia tunidad de sus sistemas de gestión de tecnología e innovación; obtener prioridad en el otorgamiento de apoyos de la secretaría de Economía y CONACYT; formar parte del Club de Ganadoras para compartir experiencias y aprendizajes e incrementar la certidumbre de los inversionistas y clientes sobre la solidez de la organización. Después de identificar y coincidir con la idea de que un país con mayores fortalezas en el ámbito de la innovación tendrá mayor capacidad para incrementar su productividad, la fundación ha desarrollado el programa de Formación Empresarial, el cual puede adaptarse a la situación de la compañía y su cultura, utilizando una metodología activa, dinámica y participativa en la que el soporte teórico y práctico se combina con la realidad empresarial en función de las necesidades requeridas, impartiéndose ya sea de manera abierta o in company. foto cortesía de fpnti Un país innovador De esta forma, “las organizaciones ganadoras han demostrado que la innovación, clave de la competitividad de las empresas, tiene una base tecnológica, gracias a la cual han reportado incrementos en más de 25% en ventas de nuevos productos; más de 10% en generación de empleos; y más del 7% en inversión en investigación y desarrollo”, asegura Javier López Parada, Director Ejecutivo de la FPNT. Cuando las organizaciones toman la decisión de someterse al proceso de evaluación obtienen los siguientes beneficios: conocimientos necesarios para adoptar/madurar sus sistemas de gestión de tecnología e innovación; generar ventajas competitivas a través de la gestión de la tecnología e innovación mediante el aprovechamiento óptimo de sus recursos; recibir retroalimentación relativa a las áreas sólidas y de opor- Diseño mexicano llega a París Pink Magnolia. Las hermanas Pamela y Paola Wong están a cargo de un negocio que busca acercar el buen diseño y la máxima calidad en la moda, pero que no está reñido con el precio. Junio 2015 Junio 2015 TANE. El quehacer orfebre de la firma de joyas que cuenta ya con medio siglo de experiencia a sus espaldas es su distintivo junto a su buen gusto por piezas de diseño en plata. 79 Negocios ProMéxico | Para Exportadores fotos Para Exportadores | Negocios ProMéxico cortesía de airbus Centros de Entrenamiento de Airbus foto cortesía yakampot foto cortesía mancandy Vanguardia en capacitación para una industria creciente Mancandy. Andrés Jiménez está detrás de una de las firmas más innovadoras del país. Su estilo lifestyle que propone vestimenta como piezas de arte ha cautivado a los expertos. por negocios proméxico Actualmente México es una pieza fundamental en la industria aeroespacial, y Airbus contribuye activamente al crecimiento y mejora continua del tráfico aéreo del país, lo que ha conducido a las aerolíneas a adquirir aviones más grandes, más nuevos y más eficientes. Muchas de ellas son aerolíneas de bajo costo, lanzadas en los últimos diez años y que para 2014 alcanzaron casi 60% del tráfico interno del país. Airbus participa como jugador clave al contar con modelos de aeronaves que se ajustan a las necesidades de estas aerolíneas y de sus pasajeros, quienes buscan la mayor comodidad y el mejor precio. En México Airbus cuenta con tres grandes clientes: los operadores de bajo costo Volaris e Interjet, y la aerolínea de ultra bajo costo VivaAerobús, quien anunció en 2013 la compra de 52 aviones de la familia A320 (cuaren- Estudio Víctor Alemán. Un innovador estudio de diseño industrial centrado en las relaciones entre procesos digitales y analógicos para crear piezas hermosas. 80 Ricardo Seco. Considerado como uno de los diseñadores más influyentes del panorama mexicano, Ricardo Seco ofrece piezas únicas caracterizadas por los detalles y la sofisticación. Junio 2015 ta A320neo y doce A320ceo), el mayor pedido de aviones Airbus realizado por un cliente mexicano. Volaris –que ya es un operador íntegramente de Airbus– ha pedido un total de 74 aviones y opera más de cincuenta de la familia A320. Por su parte, Interjet se hizo cliente de Airbus en 2005, y desde entonces ha pedido sesenta aviones A320, incluidos cuarenta A320neo; en la actualidad, la aerolínea opera casi cuarenta aviones A320. Por último, la aerolínea carguera AeroUnión opera cuatro aviones de carga A300. En este contexto, la construcción del primer Centro de Entrenamiento en la Ciudad de México representa un hito en la historia de la aviación en México. Con el reciente crecimiento de las operaciones de Airbus en el país –donde los especialistas se verán beneficiados con la mejor capacitación local–, los clientes encontrarán mayor eficiencia en su tripulación. Sin duda, tanto este centro como el próximo, que se construirá en Monterrey, serán piezas clave para alcanzar los objetivos. ¿Cuáles premisas llevaron a Airbus a desarrollar los Centros de Entrenamiento? ¿Cuándo se desarrolló el primero y dónde? Los centros de entrenamiento se desarrollaron con la intención de encontrarnos más cerca de nuestros clientes y ofrecer un portafolio multidisciplinario de capacitación para llevar a cabo de manera segura y confiable sus operaciones de vuelo. Los servicios de Airbus Training inician con la puesta en operación de los programas de entrenamiento y se extienden durante toda la vida útil de los productos de Airbus, ayudando con ello al desarrollo de los operadores. De hecho, el Centro de Entrenamiento de Airbus en Miami servirá como centro de excelencia para los dos nuevos centros en México, proveyendo de entrenamiento en el simulador A320 y cursos de vuelo a operadores, ingenieros, tripulación y personal de mantenimiento. ¿En qué otros países hay centros de entrenamiento, en cuáles otros habrá? Los Centros de Entrenamiento de Airbus se encuentran actualmente en Miami, EUA; Toulouse, Francia; Beijing, China; Hamburgo, Alemania, y Bangalore, India. El primero de estos centros en América Latina será el de la Ciudad de México, al que le seguirá el de Monterrey. ¿Por qué un centro de entrenamiento en la Ciudad de México? Con el incremento de operaciones de Airbus en la región –especialmente en México– buscamos acercarnos más a nuestros clientes y apoyar su crecimiento. Por esta razón nos sentimos motivados a ofrecer nuestra reconocida firma de servicios de entrenamiento de pilotos para incrementar la productividad de su tripulación. Otro factor relevante fue determinar una asociación correcta. El apoyo de Aeropuertos y Servicios Auxiliares (ASA) para construir nuestro primer centro de entrenamiento de pilotos en América Latina, en el campus del Centro Internacional de Instrucción de ASA (CIIASA), indudablemente tendrá un impacto positivo en la industria aeroespacial de México. foto cortesía ricardo seco foto cortesía víctor alemán Yakampot y Arroz con leche. Dos marcas de lujo, una para mujer y otra para niños, tuteladas bajo la atenta mirada de Concha Orvañanos quien busca preservar la cultura mexicana pero alejándose de los tradicionalismos. La construcción del primer Centro de Entrenamiento en la Ciudad de México representa un hito en la historia de la aviación en México. Con el reciente crecimiento de las operaciones de Airbus en el país –donde los especialistas se verán beneficiados con la mejor capacitación local–, los clientes encontrarán mayor eficiencia en su tripulación. Junio 2015 81 Negocios ProMéxico | Para Exportadores Para Exportadores | Negocios ProMéxico Apoyos a empresas manufactureras Airbus se encuentra sumamente orgulloso de brindar empleos altamente calificados y de realizar esta inversión en la Ciudad de México. No cabe duda que Airbus y sus clientes se beneficiarán de la altamente calificada industria de la aviación en el país. ¿Cómo son los centros de entrenamiento?, ¿a quiénes están dirigidos, cuál es el público objetivo? En los distintos Centros de Entrenamiento de Airbus se ofrecen más de mil cursos para todos los modelos de aviones y todos los perfiles de personal: pilotos, miembros de la tripulación, ingenieros, staff de mantenimiento y especialistas en estructuras y reparación. Los centros de entrenamiento comprenden diferentes servicios de capacitación; por ejemplo, el Centro de Entrenamiento de Miami –el más próximo a México, en el que pilotos de aerolíneas como Volaris y VivaAerobus se entrenan en lo que concluye la construcción de los centros de entrenamiento de México– cuenta con simuladores de vuelo completo de A320 y cursos de vuelo para operadores, ingenieros, tripulación de cabina y personal de mantenimiento. ¿Cómo se compone el programa de entrenamiento de los centros y cuáles son los procesos básicos? En México ofreceremos cursos certificados para la tripulación, validados por la Dirección General de Aeronáutica Civil (DGAC), un tipo de calificación para el A320, con entrenamiento continuo, así como mecánica básica y mantenimiento, entre otros. Dicha certificación permitirá al staff de México sellar y validar su licencia ante la DGAC. Adicionalmente, Airbus brindará cursos de operación de vuelo y de familiarización en general. Los centros de entrenamiento proporcionan una amplia cartera de competencias para la operación de aeronaves de forma segura y confiable. Con el fin de mejorar la oferta a nuestros clientes y sus tripulaciones habrá aviones A320. El Centro de Entrenamiento en Miami –donde aerolíneas de EUA, Canadá, y América Latina entrenan a sus pilotos– cuenta con setenta especialistas de Airbus que brindan capacitación para las tripulaciones de vuelo y cabina de los clientes, así como para su personal de mantenimiento. En el caso de México contemplamos que ambos centros se apoyen en el talento de los especialistas en la industria aeroes- 82 Algunos apoyos de ProMéxico para la mejora de la industria manufacturera incluyen certificaciones internacionales, asesorías y estudios de mercado. Certificación internacional Implantación y certificación de normas y requisitos internacionales de exportación y de sistemas de gestión de proveeduría para exportadores. Descripción: Este apoyo económico está diseñado para favorecer a las empresas en la contratación de consultoría especializada para la implantación y certificación de normas y requisitos internacionales de exportación y de sistemas de gestión de proveeduría para exportadores. Es un apoyo a reembolso y está condicionado a que el beneficiario logre la certificación. Costos: El importe máximo es de 150,000 pesos, y pueden solicitarse también hasta 75,000 pesos para recertificaciones (auditoría de certificación). El beneficiario únicamente puede solicitar este apoyo una vez al año. Quién debe tomarlo: El apoyo debe ser solicitado por empresas con potencial exportador, exportadoras e internacionalizadas. • Implantación, auditoría externa y certificación (es necesario finalizar el proceso integral para Criterios de otorgamiento recibir el reembolso). En México, Airbus cuenta con tres grandes clientes: los operadores de bajo costo Volaris e Interjet, y la aerolínea de ultra bajo costo VivaAerobús. Esta última anunció en 2013 la compra de 52 aviones de la familia A320 (cuarenta A320neo y doce A320ceo), el mayor pedido de aviones Airbus realizado por un cliente mexicano. pacial mexicana, que se distinguen en la región por la excelencia y calidad de los trabajadores. La transmisión de conocimiento iniciará dando seguimiento al acuerdo establecido con Volaris, empresa que seleccionó a Airbus para proveer de simuladores de vuelo de la familia A320 y cursos tanto en Miami como en la Ciudad de México; el entrenamiento incluye más de veinticinco mil horas de vuelo simulado para los quinientos pilotos de Volaris. De igual forma, en 2014 se llegó a un acuerdo con VivaAerobús para brindar entrenamiento en simulador de vuelo y cursos de capacitación para pilotos en Miami y Monterrey. El acuerdo por diez años incluye más de veinticinco mil horas de formación de vuelo para aproximadamente 750 pilotos. Esta capacitación continuará con todos los clientes que consideren estratégico el entrenamiento de su tripulación en los Centros de Entrenamiento de México. ¿Cuáles son los planes de expansión de Airbus en México, en América y en el resto del mundo? De acuerdo con nuestro Global Market Forecast, las previsiones para los próximos veinte años apuntan a que el mayor creci- miento del tráfico aéreo tendrá lugar en las regiones emergentes –China, India, Oriente Medio, CEI, Latinoamérica y Europa del Este–, donde el porcentaje de pasajeros por kilómetro transportados aumentará 6%, mientras que en América del Norte, Japón y Europa Occidental, el crecimiento será de 4.2%. La conclusión es que miles de millones de personas querrán viajar por aire. Estas previsiones representan para Airbus 31,358 aviones nuevos de pasajeros y carga para los próximos veinte años: 22,071 aviones de pasillo único, 7,786 aviones de doble pasillo y 1,501 aviones de gran tamaño. En cuanto a América Latina y el Caribe, Airbus prevé 2,300 aviones nuevos de pasajeros y carga para los próximos veinte años: 1,784 aviones de pasillo único, 481 aviones de doble pasillo y 29 aviones de gran tamaño, lo que representa una inversión de 292,000 millones de dólares. Mientras que el mercado mexicano necesitará cerca de seiscientos aviones de pasajeros en los próximos veinte años, las aerolíneas locales y extranjeras que operan en México necesitarán 506 aviones de pasillo único y noventa aviones de fuselaje ancho. N Junio 2015 • Implantación. • Certificación. • Recertificación. Consultorías Asesoramiento técnico en procesos productivos o desarrollo de nuevos productos. Descripción: Este apoyo económico está diseñado para impulsar la competitividad internacional de las empresas mexicanas y el incremento de su productividad a través de la transferencia de conocimientos y metodologías de técnicos especialistas y expertos en tecnologías, procesos y herramientas de clase mundial. Costos: Es un apoyo a reembolso, con un importe máximo de hasta 200,000 pesos. Quién debe tomarlo: El apoyo debe ser solicitado por empresas con potencial exportador, exportadoras e internacionalizadas, así como organismos empresariales. Algunos criterios de otorgamiento • Asesoramiento en la implementación de herramientas de control de calidad en procesos productivos. • Asesoramiento en herramientas para la implementación de diseño estratégico. • Asesoramiento en herramientas para la implementación de metodologías de gestión de la innovación. • Asesoramiento y asistencia técnica en metrología. • Transferencia de conocimientos y metodologías en procesos productivos. Estudios especializados Estudios de mercado para identificar eslabones faltantes o con mínima presencia en las cadenas productivas. Descripción: Este apoyo económico a reembolso está diseñado para favorecer a las empresas en la realización de estudios enfocados en productos, componentes o procesos faltantes en las cadenas productivas y detonar la inversión en el país por parte de empresas mexicanas o extranjeras. Costos: El monto máximo es de hasta 400,000 pesos. El beneficiario únicamente puede solicitar este apoyo una vez al año. Quién debe tomarlo: El apoyo debe ser solicitado por empresas exportadoras, con potencial exportador y transnacionales, así como organismos empresariales. Algunos criterios de otorgamiento • El beneficiario puede solicitar este apoyo una vez al año. • Cuando el organismo empresarial solicita este apoyo debe justificar que el estudio beneficia al menos a cinco o más de sus agremiados. Más información en: http://promexico.gob.mx/es/mx/certificacion-normas-exportacion Junio 2015 83 Negocios ProMéxico | Para Exportadores fotos TechBA Una aceleradora con éxito TechBA Montreal, una aceleradora internacional de empresas tecnológicas, se creó en 2006 y fue la tercera oficina de este programa, después de las de Silicon Valley y Austin. entrevista con leoncio salaburu, director, y nabil saad, consultor, techba montreal, por rodrigo cansino El ecosistema de innovación en Montreal, Quebec, fue determinante en la decisión de apertura de la primer sede en Canadá basada en los sectores y clústeres estratégicos que tiene Montreal para el desarrollo de negocios de las pymes mexicanas en el programa. El programa TechBA fue creado en 2004 por la Fundación México-Estados Unidos para la Ciencia (FUMEC) y la Secretaría de Economía con el objetivo de facilitar el acceso de las empresas mexicanas de tecnología a los ecosistemas de negocio más dinámicos a nivel mundial, mediante una serie de servicios dirigidos a ayudarlas a crecer de forma acelerada. El modelo de aceleración de TechBA permite que las empresas realicen alianzas estratégicas, y se vinculen con redes de innovación que les ayuden a aprovechar los recursos existentes en los ecosistemas más productivos e innovadores. Como la que tienen con el Inno-Centre Montreal, una aceleradora canadiense. El modelo de TechBA está diseñado para tomar a las empresas que atienden el mercado local e impulsarlas a hacer negocios con visión global y con éxito en mercados internacionales altamente competitivos. “Nuestro modelo de aceleración cataliza el desarrollo de las empresas, facilita el acceso a una amplia red de asesores y de expertos internacionales de alto nivel que les permiten mejorar rápidamente su oferta de valor para asegurar su éxito a nivel internacional y garantizar su permanencia en el largo plazo”, explica Leoncio Salaburu, director de TechBA Montreal. Las ventajas de ir a Montreal TechBA integra sistemas especializados de apoyo en función de la oferta de valor de cada empresa y ofrece mentoría continua para mejorar cada una de sus áreas con el propósito de aprovechar las oportunidades de negocio. Montreal es hoy en día el tercer clúster más importante en el mundo del sector aeroespacial, y hay que mencionar que la mayoría de las empresas armadoras aeroespaciales de Quebec ya cuentan con presencia en México. La innovación y la creatividad en desarrollo de nuevas tendencias tecnológicas son parte esencial del ecosistema de Montreal-Quebec en sectores altamente desarrollados de tecnologías de la información, nuevos medios, videojuegos, dispositivos médicos, farmacéutica, ciencias de la vida y energías renovables. Empresas como Bombardier, Heroux Devtek, Bell Helicopters, CAE, Ubisoft, Eidos, Hydro Quebec, que son líderes en sus áreas de acción, cuentan con sus corporativos en Quebec. TechBA Montreal ha creado las relaciones necesarias con la academia, red empresarial y asociaciones de la región para brindar a las empresas el mejor apoyo en su desarrollo de estrategia internacional. Montreal es el tercer clúster aeronáutico más importante en el orbe y sirve como puente comercial hacia Europa, así como de enlace al mercado del noreste y centro de EUA. 84 Para Exportadores | Negocios ProMéxico cortesía de techba Junio 2015 TechBA Montreal ha trabajado con más de 65 empresas mexicanas de manufactura avanzada, particularmente dedicadas a la aeronáutica. En Montreal hay cuatro OEM: Bombardier, Bell Helicopters, CAE –el más importante proveedor de simuladores de vuelo– y el fabricante más grande de turbinas en el mundo, Pratt & Whitney. Estas cuatro empresas combinadas generan un acumulado de 14,000 millones de dólares de ingresos por año. “Además hay otras 234 empresas del ramo y 40,200 empleados con experiencia en el sector. Por estas y otras razones es que resulta benéfico a las empresas mexicanas ser aceleradas en TechBA Montreal”, acota Dr. Nabil Saad, ex ejecutivo de diversas OEM canadienses y consultor en TechBA Montreal. Cosecha de siete años La oficina de TechBA Montreal apoya a las empresas que intentan la migración de la industria automotriz a la aeroespacial, o la de manufactura avanzada o a la de electrónicos. “Es nuestra labor darles consejos antes de ser presentadas con algún OEM”, dice Saad, el analista experto en TechBA Montreal. Algunos casos conspicuos de éxito que TechBA Montreal ya incubó y empiezan a dar resultados son: Oaxaca Aerospace, Mefasa, Turbopartes, Soisa, Entec, Laser Manufacturing, por citar algunas empresas. La clave en el sector aeroespacial es tratar de eliminar la movilidad de los insumos a través de empresas pequeñas y medianas locales. En Querétaro, por ejemplo, se produce una de las partes y es enviada a Wichi- Junio 2015 Algunos casos conspicuos de éxito que TechBA Montreal ya incubó y empiezan a dar resultados son: Oaxaca Aerospace, A&P Solutions, Turbopartes, Soisa, Entec y Laser Manufacturing, por citar algunas empresas. ta, de ahí va a Montreal, regresa a Wichita y finalmente es devuelta a Querétaro. Un caso que logró ser proveedor de insumos, procesarlos y entregarlos es Soisa, empresa textil industrial que padecía la competencia asiática y dio un giro al negocio. Eligieron un nicho completamente nuevo y recibieron el apoyo de TechBA Montreal en 2008 para convertirse en el experto en proveeduría de cubiertas para asientos de avión, incluido el asiento (cojín). “Los aceleramos, definieron su mercado y se alinearon a los tiempos y calidades que exige la aeronáutica y, por supuesto, obtuvieron la certificación AS9100. Hoy, la empresa posee 5% del mercado mundial de asientos nuevos de aerolíneas comerciales. Y su ambición es tener 10% y luego llegar al 25% de participación de mercado”, explica Saad, quien vio de cerca la llegada de esta empresa a Montreal. Los retos en el sector aeroespacial “Las empresas mexicanas pequeñas y medianas deben entender que este sector tiene ritmos pausados y de mediano plazo”, explica Saad. La industria aeronáutica exige certificaciones y gente muy especializada. Es importante que las pymes en México cambien el chipset de modelo de nego- cios que aprendieron al de bajo volumen, alta mezcla y desarrollo de productos de alta rentabilidad, explica Salaburu. Como ocurrió con el caso de la empresa Soisa. Los expertos de TechBA Montreal consideran que el rápido ascenso de México en la carrera aeronáutica posiciona bien al país para captar 25% de la cadena de suministro. Se pronostica que en cinco años habrá un desabasto de alrededor de cincuenta mil millones de dólares debido a la creciente demanda mundial de aeronaves nuevas, principalmente para la nueva flota asiática, así como para el remplazo de la flota vieja de Europa y Norte América. TechBA Montreal posee consejeros expertos con amplia experiencia en el sector aeroespacial que están profundamente conectados y relacionados con las cuatro grandes OEM que radican en la región. La metodología de la aceleradora ha probado ser exitosa desde su fundación. Las empresas alojadas han tenido resultados como incrementar sus ventas hasta 24%. Y quedan tan satisfechas que 80% de ellas renuevan su participación. Según datos de la Secretaría de Economía de cada dólar invertido en el programa TechBA se generaron siete en ventas internacionales. N www.techba.org 85 Negocios ProMéxico | Para Exportadores Cámara de Comercio Franco-Mexicana Un facilitador de negocios entre Francia y México Desde 2013 fuimos testigos del relanzamiento de las relaciones bilaterales entre México y Francia, las cuales se desarrollan tanto al nivel político, como económico y comercial. por alfred rodríguez, presidente, cámara de comercio franco-mexicana En julio de 2013, el Secretario de Relaciones Exteriores de Francia, Laurent Fabius, se reunió con el Presidente Enrique Peña Nieto. Esta visita dio paso a la creación del Consejo Estratégico Franco-Mexicano, compuesto de directores de empresas, parlamentarios y representantes del mundo cultural. Este consejo tiene como objetivo convertirse en un espacio de diálogo y una fuente de propuestas al servicio del fortalecimiento de los lazos entre los dos países, también busca incrementar los intercambios bilaterales que actualmente se encuentran por debajo del potencial de ambos países. En 2014 se restablecen estas relaciones con la visita del presidente Francois Hollande a México. El acercamiento entre los dos países se desarrolla en varios giros, tanto a nivel comercial como industrial, cultural y turístico. Al día de hoy, Francia 86 Para Exportadores | Negocios ProMéxico fotos archivo es el tercer socio científico de México y el tercer destino de los estudiantes mexicanos en el extranjero. Según un reporte de la Embajada de Francia en México, el comercio bilateral se restableció con un ritmo de crecimiento sostenido desde 2009: +25% en 2010, +25% en 2011 y +14% en 2013. Sin embargo, México es el 34° cliente mundial de Francia y este último, el 12° proveedor de México desde hace casi diez años. La mayoría de los grandes grupos franceses están presentes en México, donde tienen operaciones 37 de las empresas que cotizan en el CAC40 (bolsa de valores francesa). En la actualidad, el desafío es atraer a las pymes, que son los futuros inversionistas de México. La Cámara de Comercio FrancoMexicana (CCFM) se encuentra presente en México desde 1884: es la cámara de comercio binacional más antigua en este país. En este marco, el objetivo de la CCFM es enlazar a las empresas con los actores pertinentes para generar un desarrollo positivo y promover oportunidades de negocios tanto en México como Junio 2015 en Francia. La cámara está al servicio de más de trescientas empresas socias, pymes y grandes grupos de todos los sectores que utilizan nuestros servicios y participan activamente en nuestros eventos. Con el fin de lograr su misión, la CCFM propone un servicio de apoyo y acompañamiento a las empresas francesas. Cada año, los representantes de la cámara se reúnen con más de cien empresas francesas en los foros organizados por las cámaras de comercio francesas regionales. En estos encuentros se da el primer contacto con las empresas, a las cuales acompañamos posteriormente en su misión de prospección con el fin de que tengan un encuentro con socios estratégicos, distribuidores y clientes potenciales. En el marco de estos servicios notamos el incremento de este atractivo con el número de empresas que vinieron en prospección pasando de dieciséis empresas en 2014 a veintidós entre enero y junio de este año. Un ejemplo concreto del reforzamiento del interés comercial de las empresas francesas en México es que, por primera vez, en mayo 2015 logramos reunir a diez empresas francesas del sector petróleo y gas, conjuntamente con la asociación francesa GEP-AFTP (red de empresas del servicio de petróleo y gas francesa, que cuenta con 250 empresas miembros) con instituciones y asociaciones mexicanas del sector. Nuestro papel de apoyo a empresas deseosas de instalarse en México nunca había sido tan exitoso, ya que hoy en día contamos con dieciséis pymes en nuestra área de incubadoras de negocios, colocándonos así como la sexta incubadora de empresas más importante en la red de las 107 cámaras francesas en el extranjero, convirtiéndonos en una referencia al respecto. Estas relaciones favorables nos impulsaron a la creación de un capítulo de la cámara en la región del Bajío, a fin de tener un enfoque regional y competencia sectorial en las áreas aeroespacial, automotriz y agroindustrial. Los intercambios franco-mexicanos siguen creciendo desde 2009, alcanzando 3,900 millones de euros en 2013. Los sectores con mayores atractivos son los productos farmacéuticos, transporte, químicos, cosméticos y máquinas industriales y agrícolas. Además, debido a los cambios macroeconómicos de México, los sectores de Junio 2015 energía –tanto del petróleo y gas como renovables–, aeroespacial y de tecnologías de la información y comunicación son muy prometedores para las relaciones comerciales entre estos dos países. En este sentido, las perspectivas de la CCFM son ampliar su presencia en el territorio mexicano a fin de proveer un conocimiento y una red de socios a la altura del potencial mexicano. N 87 Negocios ProMéxico | Infografía Oportunidades de exportación de México a Francia Aeroespacial Bebidas alcohólicas Las aerolíneas europeas contribuyeron con 26% del total de kilómetros recorridos por las aerolíneas de todo el mundo. En 2014 el tamaño de mercado de bebidas alcohólicas en Francia fue de 24,754 mdd. Se estima que este mercado crecerá a una Tasa Media de Crecimiento Anual (TMCA) de 3.1% en el periodo 2014-2018. Para el año 2032 se pronostican 5,827 nuevas aeronaves, de las cuales el 44% serán de reemplazo y 56% para la nueva demanda. Agroalimentos Preparación de legumbres, hortalizas y frutas En 2014 el tamaño de mercado de preparaciones de legumbres, hortalizas y frutas en Francia ascendió a 6,157 millones de dólares (mdd), se estima que esta cifra crezca a una Tasa Media de Crecimiento Anual (TMCA) de 3.5% en el periodo 2014-2019. Las exportaciones mexicanas de bebidas alcohólicas hacia Francia registraron una TMCA de 15% en el periodo 2012-2014, alcanzando un monto de 17 mdd durante el último año. Los principales productos exportados fueron bebidas espirituosas y cerveza de malta. Productos del mar Confitería En 2014 el tamaño de mercado de pescados y mariscos frescos y procesados en Francia fue de 4,650 mdd, y se estima que este crezca a una Tasa Media de Crecimiento Anual (TMCA) de 3.3% en el periodo 2014-2019. En 2014 el tamaño de mercado de la industria de confitería, azúcares y chocolate en Francia fue de 8,447 mdd, y se espera que en el periodo 2014-2019 crezca a una Tasa Media de Crecimiento Anual (TMCA) del 5.3%. En 2014, las exportaciones mexicanas hacia Francia en esta industria alcanzaron un monto de 4.8 mdd, con una TMCA de 8.3% en el periodo 2012-2014. Los principales productos exportados fueron “los demás fructosa y la confitería”. Las exportaciones mexicanas de pescados y mariscos hacia Francia registraron un monto de 4.4 mdd durante 2014. Los principales productos exportados fueron crustáceos y moluscos. Oportunidades de exportación para otras industrias y productos Agropecuario Industria extractiva Manufacturas de plástico Carbonato de Calcio Los demás artículos para la construcción, de plástico Espárragos Congelados Las demás frutas y otros frutos, sin cocer o cocidos en agua o vapor, congelados, incluso con adición de azúcar u otro edulcorante Las demás frutas u otros frutos, secos, mezclas de frutas u otros frutos Mangos Frescos Calzado con suela de caucho o plástico Recolector de leche Polietileno de densidad superior o igual a 0.94 Papayas Alimentos Procesados y bebidas Calzado que cubra el tobillo, con suela de caucho, plástico, cuero natural o regenerado y parte superior de cuero natural Aloe Vera Biberones, mamilas, vasos entrenadores y esterilizador Calzado de deporte; calzado de tenis, baloncesto, gimnasia, entrenamiento y calzados similares Los demás calzados con suela de caucho, plástico, cuero natural o regenerado y parte superior de cuero natural. Que cubran el tobillo Espárragos, preparados o conservados, sin congelar 88 Manufacturas de cuero y calzado Calzado con suela de caucho, plástico, cuero natural o regenerado y parte superior de cuero natural, con puntera metálica Espárragos Congelados Calzado con suela de cuero natural Hierba de Cebada Calzado con suela de caucho, plástico, cuero natural o regenerado y parte superior de cuero natural. Que cubran el tobillo Polietileno de densidad inferior a 0.94 Manufacturas diversas Pads de lactancia Manufacturas de acero Tubería RANURADA (6 5/8” – 18”) Junio 2015 Source: Aerospace & defense, 2012 year in review and 2013 forecast, PwC