where independents gather

The
Show
Where Independents Gather
WHERE INDEPENDENTS GATHER
NGA
The
SHOW
PROUD OF THE PAST. FOCUSED ON THE FUTURE.
February 28 - March 2, 2016
The Mirage Hotel and Casino, Las Vegas
www.theNGAshow.com
OPENING KEYNOTE
THE CHANGING GEOPOLITICAL
LANDSCAPE
Sunday, February 28 | 5:00pm - 6:45pm
SUPER BREAKFAST
SESSIONS
CHAIRMAN’S GALA
AND DINNER
CONSUMER TRENDS
Monday, February 29 | 7:00am - 8:15am
The NGA Show will bring Grammy Award-winning band, The
Mavericks to its stage for the 2016 Chairman’s Gala and
Dinner. Traditionally characterized as a country band, The
Mavericks have charted more than a dozen singles on the
Billboard country charts, including “All You Ever Do Is Bring
Me Down,” and “Here Comes the Rain.” Click HERE to check
out “Pardon Me”, the latest single off of their award-winning
album Mono.
Keeping up with today’s shoppers can be a daunting task.
Anticipating what they’ll want and do next year is even
more of a challenge. NGA has commissioned Nielsen to
interview consumers who shop independent supermarkets to
determine what currently drives their attitudes and behaviors.
We’ll overlay those findings on Nielsen’s consumer trends
data to predict how consumer shopping patterns will change
in the next 12-18 months. Discover what motivates today’s
shoppers and anticipate tomorrow’s behaviors.
Few people have as much insight on the current state of
national and global affairs as General Stanley McChrystal
(USA-ret). McChrystal, a four-star general and former Green
Beret, led the Joint Special Operations Command in Iraq
during the Persian Gulf Wars and was top commander of
U.S. and international forces in Afghanistan. His leadership
of JSOC is credited with the 2003 capture of Saddam
Hussein and the 2006 location and killing of Abu Musab
al-Zarqawi, the leader of al-Qaeda in Iraq. In this insightful
keynote presentation, he will examine today’s most pressing
questions regarding the dynamic geopolitical environment.
Sponsored By:
Sponsored By:
CREATIVE CHOICE AWARDS
PRESENTATION
Tuesday, March 1 | 7:00am - 8:15am
AT
CREOICIVE
H
E
C
AWARDS
NGA’s Creative Choice Awards program recognizes marketing
and merchandising programs, promotions and community
events that have boosted store traffic, increased item or
department sales, positively impacted overall store sales
or provided a unique benefit to the community. Discover
marketing promotions and merchandising events that add an
element of fun and excitement to the shopping experience.
Sponsored By:
EXPO FLOOR
AND PAVILIONS
The NGA Show EXPO floor will feature over 300 industry
leading companies showcasing innovative and gamechanging products and solutions. All segments of the
supermarket industry will be represented on the EXPO floor,
including:
• Center Store
• Financial & Operational Services
• Fresh, Natural, and Organic Products
• Innovative Store Design and Equipment
• Technology Solutions
• Health & Wellness
NGA is proud to feature the following organizations as Pavilion
Partners on the EXPO floor: Brewers Association; Center for
Advancing Retail & Technology (CART); North American Meat
Institute (NAMI); Produce Marketing Association (PMA); and
Retail Solutions Providers Association (RSPA).
Show
The
Where Independents Gather
February 28 - March 2, 2016
The Mirage Hotel and Casino, Las Vegas
www.theNGAshow.com
The NGA Show is the single best opportunity for independent supermarket operators and wholesalers
to explore the latest technologies and solutions on the EXPO floor, discover the next big idea, share best
practices in education workshops, and to network with industry leaders from around the nation.
WHY YOU SHOULD
ATTEND
Over 3,100 of your industry colleagues will convene in one place to
learn, engage, share, network and innovate.
Over 30 educational workshops and sessions with valuable
insights on industry trends and relevant topics.
115 speakers, featuring independent retailers and wholesalers
sharing best practices to help you increase your bottom line.
Over 300 exhibitors on the EXPO floor: manufacturers and service
providers will showcase innovative technologies and solutions to
open new channels and drive real growth for your business.
THANK YOU
PLATINUM
TO OUR NGA SHOW SPONSORS
SILVER
BRONZE
As of October 30, 2015.
Bring your entire team to The NGA Show and bring home
ideas that will drive profitable growth for your company.
COPPER
WHO SHOULD ATTEND?
Buyers, merchandisers, department heads and category managers
- Meat, Produce, GM, HBC, Grocery, Fresh and Frozen
Chief operations, technology, finance, marketing and HR executives
CEOs and owner/operators
GOLD
Store Managers
#NGAShow16
EXPANDED EDUCATION PRECONVENTION WORKSHOPS
COMPETING WITH PRICE IMPACT FORMATS
The rapid expansion of small footprint, price impact stores will impact independent retailers throughout
the US. In this roll up your sleeves session, explore the strengths and weaknesses of these formats and
collaboratively develop a competitive strategy with your peers. Consider marketing and merchandising
strategies, product mix and advertising techniques. Explore ways to create a value image to attract valueseeking shoppers.
PRODUCE MERCHANDISING –
BUILDING EXCITEMENT AND SALES
A vibrant produce department is typically the first way to ‘wow’ a shopper when they enter the store. And
once they begin scanning the fresh offerings, myriad ways exist to entice them to fill their basket. Discover
the most impactful merchandising programs for the produce department including sampling, consumer
education, and cross merchandising, just to name a few. In this case study format, examine ways to build
traffic and department sales with industry peers.
MEAT MERCHANDISING
We’ll examine the new meat consumer and develop new outreach strategies for key segments such as the
value shopper, millennials, empty nesters as well as traditional households. Explore new varieties, cuts and
the impact of the local movement.
CRISIS MANAGEMENT – PREPARING FOR THE UNEXPECTED
If not managed properly, an unexpected event such as a natural disaster, food safety outbreak or active
shooter in your store could have significant negative consequences for your company. In this interactive
session, we’ll define the elements of an effective disaster preparedness plan and discuss appropriate ways
to communicate with customers, associates and the media.
ATTRIBUTES OF THE TOP 25 PERCENT ’BEST IN CLASS’ RETAILERS
The top 25 percent of independent supermarket operators earn over three times the national average of
net profit before taxes. From laser focus on shrink reduction to effective advertising and merchandising
programs, learn the best practices of the industry’s most successful retailers.
#NGAShow16
WORKSHOP SESSIONS
MARKETING/MERCHANDISING TRACK
COMPETING WITH CONVENIENCE STORES
As convenience stores refine their approach to fresh foods
and food merchandising, independent retailers are re-thinking
their own approach to convenience. Hear how grocers can
continue to be the go-to-store for the quick trip.
STATE OF THE ECONOMY
Economic reports still have a mixed message and the path to
economic stability seems murky. Review key indicators such
as job growth, interest rates, and consumer spending and
consider their impact on the retail industry and your company.
MARKETING TO MILLENNIAL SHOPPERS AND BEYOND
Explore the behaviors and attitudes of the millennial consumer
and hear how other independent retailers are changing their
approach to the shopping experience in order to attract and
keep the i -generation.
CENTER STORE TRACK
SEASONAL STRATEGIES – YEAR-LONG RESULTS
Discover new ways to differentiate your stores with exciting
seasonal programs. Learn which programs have been most
effective, how to take advantage of wholesaler and distributor
resources, the importance of building a full-year program and
creative ways to cross-merchandise using seasonal items.
WHERE DO PRIVATE BRANDS FIT IN THE
MERCHANDISING MIX?
Private brands offer a good opportunity to provide value for
all consumers. We’ll review current trends in private brands,
including premium brands, and explore strategies to build the
bottom line with an effective private label program.
REINVENTING THE DAIRY DEPARTMENT
Grocers who have undertaken dairy reinvention projects have
doubled the amount of time a shopper spent in-aisle and
added an additional 2.5 dairy products to shoppers’ carts.
Take home ideas to add new life and sales to this department.
FINANCE TRACK
FINANCIAL BENCHMARKS – HOW TO BE BEST IN CLASS
NGA and FMS recently surveyed the industry regarding key
financial metrics and benchmarks. Discover the secrets of the
high performing retailers and determine how you can improve
your own bottom line results.
MERGERS & ACQUISITIONS
The impact of mergers of large supermarket companies and
the soft economy continues to be felt throughout the industry.
Learn how the landscape is changing, what can be expected in
terms of additional consolidation in the near future, and discover
which formats are most effective and why some companies
may be at risk.
PALATE TRIPS, PAIRING AND PROFIT WITH CRAFT BEERS
US beer sales reached $101 billion in 2014 and the potential
for craft beer continues to climb. Join executives from the
Brewers Association for the latest information on craft beer
pairing, presentation and profits. Take your palate on a wild
ride with a sensory sampling of multiple beers and strategic
food elements all the while filling your mind with ideas that
will help you lead, not follow, in beer.
STORE LEADERSHIP TRACK
ASSOCIATE PRODUCTIVITY
As independents are increasingly challenged with the ability
to find associates to staff stores and manage the impact of
higher wages, they must find ways to become more efficient.
Discover how successful retailers are examining all aspects of
store operations to improve the bottom line.
LIFE OUTSIDE THE STORE –
WHAT DOES BALANCE LOOK LIKE?
Millennials are not the only associates looking for greater
balance between work and their personal life. Industry
reputation and an unwritten company philosophy may
hinder the ability to attract quality candidates and keep
high performing managers. Explore ways to help associates
maintain good balance without increasing labor costs.
MILLENNIALS IN THE WORKFORCE
Just as millennials in the aisles are challenging retailers to
rethink the shopping experience, millennials in the workforce
are also causing grocers to reconsider their approach to
recruitment, retention and staff development. Hear what
younger workers are looking for in an employer and take away
creative strategies of independents who have successfully
engaged this generation.
The educational sessions were very thought provoking.
The general sessions were as well with many key takeaways…
KIRK CLARK
MITCHELL GROCERY COMPANY
#NGAShow16
WORKSHOP SESSIONS
TECHNOLOGY TRACK
DIGITAL COUPONS
Consumers are increasingly turning to their mobile devices
when performing routine daily activities and preparing for the
shopping trip is no exception. Checking for digital coupons
may soon replace pursuing the weekly circular when building
the shopping list. Understand the opportunities available to
retailers to move coupons to an electronic format and review
successful marketing partnerships with manufacturers
and suppliers.
CYBER SECURITY – LIMITING YOUR EXPOSURE
Discover common and uncommon exposures and weak points
for independent grocers and the steps your organization
should take to secure operations. Review the importance of
covering all aspects of cyber security (technology, processes,
people, and policy) when evaluating and updating your plan.
1:1 MARKETING FOR THE INDEPENDENT RETAILER
Targeted emails, social media, and in-store beacons are
just a few of the tools progressive independents use to
deliver specific offers to specific customers. Develop a good
roadmap for your company and explore the best ways to track
and measure personalized marketing approaches.
COMMUNITY LEADERSHIP TRACK
COMMUNITY SERVICE – PRICELESS!
Independent retailers are often the center of their communities
and the benefits they provide could certainly be described as
priceless. Discover the many ways grocers make a difference
to the customers they serve and why they consider community
engagement invaluable.
MARKETING HEALTH & WELLNESS
Are you getting credit with your shoppers for your health
and wellness programs? Review successful marketing and
merchandising strategies to boost awareness of health and
wellness offerings as well as drive traffic in these categories.
CONFLICTING FOOD INFORMATION –
CUSTOMER & EMPLOYEE EDUCATION
Consumers are understandably confused about their food.
Antibiotics, GMOs, hormones, and conflicting nutrition information
are the primary causes of uncertainty. Learn how misinformation
is impacting shopper behavior and the tactics retailers are using to
educate employees and improve their customer communication
programs.
As a former general manager of a 15 store group who
is now a single store owner, I took away many ideas for
growing my business from other single store operators
who were part of the workshops.
LEO BRAIDO
OBERLIN FOODS IGA
CLICK HERE to see what Sendik’s Food
Market had to say about The NGA Show!
FRESH FOODS TRACK
IN-STORE MEAT CUTTING
– WHAT DOES THE FUTURE HOLD?
Independent retailers build their brand on quality fresh foods,
particularly in the meat department. The rapidly declining pool
of in-store butchers is certain to impact the grocers’ ability to
deliver the in-store fresh cut meat experience. Discover the
creative ways retailers are recruiting in-store butchers as well
as ways innovative grocers are maintaining the excitement of
service meat without an in-store meat cutter.
WHAT IS THE ROLE OF BRANDED PRODUCE?
Shoppers are beginning to seek out trusted brands in the
produce department while still expecting their store to carry
local product. What is the right mix of national brands versus
product supplied from local growers? Examine consumer
trends and expectations, effective product and category mix
and sourcing considerations for the produce department.
FRESH APPROACH TO DELI/BAKERY
Enticing aromas and mouth-watering products are key
features of an independent retailer with a true emphasis
on fresh. The deli and bakery departments provide ample
opportunity to delight the consumer and add unplanned
purchases to the shopping cart. Discover new approaches to
deli/bakery including product mix, cross merchandising tactics
and promotional events to help sales rise.
#NGAShow16
the NGA Show
schedule of events
SUNDAY, FEBRUARY 28
Competing with Price
Impact Formats
Produce
Merchandising
Meat
Merchandising
Crisis
Management
Developing Competency
Model for Associates
Pre-Show Workshops
12:30 PM - 4:30 PM
Student Programs
1:00 PM - 4:00 PM
Student Case Study Competition
Opening Keynote
5:00 PM - 6:45 PM
Opening Keynote Session - General Stanley McChrystal
Secrets of Best in
Class Retailers
MONDAY, FEBRUARY 29
Workshop Tracks
Marketing/Merchandising
Finance
Center Store
Store Leadership
Technology
Community Leadership
Fresh Foods
Super Breakfast Session
7:00 AM - 8:15 AM
Super Breakfast Session: Consumer Trends
Concurrent Workshops
8:15 AM - 9:15 AM
Competing with
Convenience Stores
Financial
Benchmarks
Seasonal
Strategies
Associate
Productivity
Digital
Coupons
Community Relations/
Serving the Community
In-store Meat Cutting What does the future hold?
Concurrent Workshops
9:45 AM - 10:45 AM
Marketing to Millennial
Shoppers
Mergers &
Acquisitions
Reinventing the Dairy
Department
Dept/Store Manager
Work Life Balance
Cybersecurity
Health & Wellness
What is the Role of
Branded Produce?
General Session
11:00 AM - 12:00 PM
General Session: How to Win on Main Street
Community Leadership
Fresh Foods
Conflicting Food
Information
Deli / Bakery
Exhibits
12:00 PM - 5:00 PM
Exhibit Floor Open
Student Programs
2:00 PM - 4:00 PM
Student Case Study Competition
Best Bagger Championship
5:00 PM - 6:00 PM
Best Bagger Championship
TUESDAY, MARCH 1
Marketing/Merchandising
Workshop Tracks
Super Breakfast Session
7:00 AM - 8:15 AM
Concurrent Workshops
8:30 AM - 9:30 AM
Exhibits
Student Programs
General Session
Finance
Center Store
Store Leadership
Super Breakfast Session: Creative Choice Awards Presentation
Private Brands
State of the Economy
Craft Beer
Millennials in the
Workforce
9:30 AM - 1:30 PM
Exhibit Floor Open
10:00 AM - 12:00 PM
Student Case Study Competition
1:30 PM - 2:30 PM
Technology
Super Session: Grocer or Restaurateur?
Personalization /
1:1 Marketing
Super Session: Implementing an E-Commerce Program (Highlights of the Student Case Study Competition)
General Session 2:45 PM - 3:45 PM
General Sessions
Reception and Gala
6:30 PM - 10:00 PM
Chairman’s Reception, Dinner & Gala - The Mavericks
Networking Breakfast
7:00 AM - 9:00 AM
WEDNESDAY, MARCH 2
Networking Breakfast
FEBRUARY 28 - MARCH 2, 2016
THE MIRAGE HOTEL AND CASINO, LAS VEGAS
#NGAShow16
R
E
T
S
I
G
E
R
O
T
HOW
EARLY BIRD
ADVANCE
STANDARD
Dec 1
Dec 2 - Jan 15
Jan 16 - Onsite
Retailer - NGA Member
$450
$550
$650
Retailer - Non-NGA Member
$650
$750
$850
Wholesaler - NGA Member
$450
$550
$650
Consulting/Non-Exhibiting Supplier - NGA Member
$900
$1,000
$1,100
Consulting/Non-Exhibiting Supplier - Non-NGA Member
$1,900
$2,000
$2,100
Register by
Register today
and save with the
Early Bird Rate!
EC EMBER
D
E
R
O
F
E
B
R
E
T
IS
REG
ONLINE
www.theNGAshow.com/register
FAX
(703) 812-1821
MAIL
NGA Registration
1005 North Glebe Road, Suite 250
Arlington, VA 22201-5758
(703) 516-0700
1, AND SAVE
$200 OFF THE STANDARD RATE!
HOTEL reservations
All attendees are responsible for making their own hotel reservations. For your convenience we have a
direct link to the Mirage Hotel and Casino to reserve your rooms online at www.theNGAshow.com/hotel,
or you can call Mirage Room Reservations at 1-800-627-6667 and reference code NGA16M.
The deadline to reserve a room is Friday, February 5, 2016.
Additional hotel information can be found on our website: www.theNGAshow.com/hotel
#NGAShow16
The
Show
The NGA Show Registration Form
February 28 - March 2, 2016 | The Mirage Hotel and Casino | Las Vegas, NV
Where Independents Gather
STEP 1 - Attendee Registration & Badge Information
STEP 2 - Registration Fees
(All fields in RED are required)
(Please note: Chairman’s Dinner & Gala NOT included in registration fee.)
Register by
First Name: _______________________________________
EARLY BIRD
ADVANCE
STANDARD
Dec 1
Dec 2 - Jan 15
Jan 16 - Onsite
Last Name: _______________________________________
Retailer - NGA Member
$450
$550
$650
Badge Name: ______________________________________
Retailer - Non-NGA Member
$650
$750
$850
Title: ____________________________________________
Wholesaler - NGA Member
$450
$550
$650
Consulting/Non-Exhibiting Supplier - NGA Member
$900
$1,000
$1,100
Consulting/Non-Exhibiting Supplier - Non-NGA Member
$1,900
$2,000
$2,100
$250
$350
$450
Company: ________________________________________
Street Address: ____________________________________
City: ____________________ State: _____ Zip: ______
E-mail: ___________________________________________
*You will receive your registration confirmation via email
Spouse
Child (17 and under) Name of Child (if attending):________________________
Phone: ___________________________________________
WGA 5K Fun Run - Monday, February 29. Ticket sales benefit the Women Grocers of America.
FREE
________ Ticket(s) at $30.00 per person = $___________
Spouse Name: _____________________________________
How did you hear about the 2016 NGA Show? ______________
________________________________________________
Chairman’s Dinner & Gala - Tuesday, March 1. Ticket sales benefit the NGA Research & Education Foundation, a 501(c)3 non-profit organization. Your ticket purchase is
tax-deductible to the fullest extent allowed by law.
$50.00 per fully registered attendee.
$195.00 per non-fully registered attendee
________ Ticket(s) at $________ per person = $____________
Please check this box if you DO NOT want to receive
information emails from our EXPO floor vendors and partners.
Show Registration Fees + Event Ticket(s)
Please contact me with information on purchasing
recorded sessions.
American Express
Total Amount Due
$_________________
Return this form via Fax to: 703-812-1821 or Mail to:
NGA Registration, 1005 North Glebe Road, Suite 250, Arlington, Virginia 22201-5758.
STEP 3 - Payment Information
Credit/Debit:
$______________
Visa
MasterCard
Name on Card: ________________________ Card No.: ____________________________
Exp. Date: ______ Security Code: ___________ Billing Zip Code: ________________________
Authorization Signature:
_______________________________________________________________________
Check Enclosed (Payable to National Grocers Association) to cover registration and event ticket(s).
Questions
Please contact NGA Show Registration at [email protected] or call (703) 516-0700.
Registration Payment Policy
All registration cancellations and refund requests must be made in writing by January 29, 2016. A refund
of the full conference fee, minus a $100 administrative fee, will be given for cancellations received by that date. No
refunds will be granted for requests postmarked on or after January 29, 2016. Submit all requests to NGA via email
at [email protected] NGA regrets that refunds will not be given for no-shows.
Substitutions of registrations are permitted prior to the conference and onsite. Only one substitution is permitted
per original registrant. The individual submitting the substitution request is responsible for all financial obligations
(any balance due) associated with that substitution. Badge sharing, splitting, and reprints are strictly prohibited.
D
U
OPAST.
PR
OF THE
D
E
S
U
C
O
F E FUTURE.
ON TH
WHAT’S IN STORE FOR YOU?
STAY
CONNECTED
/NationalGrocersAssn
@NationalGrocers • #NGAShow16
EDUCATION
NETWORKING
INNOVATION
ROI
Hear game-changing ideas
to elevate your business
from the best minds in the
independent supermarket
industry
Access to thousands of
your peers, including top
grocery executives
Ignite your business with
the latest and the greatest
technologies
Boost your value and gain
a competitive edge in just
three days
FEBRUARY 28 - MARCH 2, 2016
www.theNGAshow.com/register
1005 North Glebe Road
Suite 250
Arlington, VA 22201