Media Kit - BNamericas
Transcripción
Media Kit - BNamericas
Mediakit 2016 Media Kit 2016 INTEGRAL SOLUTION POSITIONING 1 Mediakit 2016 INTERCONNECTED BUSINESS INTELLIGENCE For the past 20 years, BNamericas has offered on-the-ground, trusted insights and business intelligence to companies and investors active in or looking to enter Latin America. Identifying early stage opportunities, we connect clients with decision makers in 12 of the most important industries in the region. 2 Mediakit 2016 OUR CONTENT Original content produced by an experienced team of 50 journalists and analysts in 6 countries PERFILES DE COMPAÑÍAS Project profiles NEWS 4,700 compañías Contactos claves Accionistas Subsidarias 3,200 projects Key Information, Milestones, Principal Contacts Original Content 50 on the Ground Experts English and Spanish intelligence series Project Risk Analitics Trends and Analysis Analysis of costs and timeliness of projects in construction Enhanced Company Profile Marketing and Sales Solutiions Experience, projects, works and solutions that your company provides Vision and perspective of the market, including challenges and opportunities + 550.000 Monthly Users + 15.000 Decision Makers + 68% VP, Presidents, C-level, Executives 3 Mediakit 2016 Integral Positioning Solution BNamericas places your content on our platform to enhance your exposure and generate new business opportunities. Banners Display Improve your exposure and place your brand in front of key decision makers. ENHANCED COMPANY PROFILE BNamericas Wire Send press releases and secure distrubtion and publication at the most important news outlets in Latin America Take control of your company profile and promote your products and services. redes sociales Improve your reach and get your message out to our audience on social media. INTERVIEWS / NATIVE ADVERTISING Take part in interviews with our content team and let your brand and ideas be known. 4 Mediakit 2016 BANNERS DISPLAY Increase your exposure and position your brand in front of over 15,000 decision makers. deskTOP website 1 banner box 2 1 3 4 - 300x250px full banner txt - 520x90px NEW! full banner - 520x90px search ad - 728x90px NEW! 2 3 11 4 5 Mediakit 2016 DESKTOP - richmedia Previous Ad - 780x380px y/o 1000x540px 7 layer - 600x400PX 8 video layer - 600x400PX 9 page peel - 81x75px - 581x538px expandido 10 overlay - 970x90px website 6 9 6 7/8 10 newsletter NEWSLETTER - email 11 banner newsletter - 300x250PX - 580x65PX NEW! 12 banner newsletter txt 13 email marketing 12 13 11 11 11 6 Mediakit 2016 BNamericas Wire REGIONAL/COUNTRY DISTRIBUTION LIST NEW Your statement will reach more than 40,000 media contacts in Latin America, as well as being posted on social networks, search engines and web portals business . Send press releases and grant distribution and publication in LatAm major media outlets BNamericas and iCrowdNewswire will offer leading global and regional companies an efficient press release distribution network, which targets major financial and general media, high-net-worth individuals, decision makers and government leaders. 1.713 MEXICO categorías por medios Law Business & Finance Management & Marketing / Sales Technology News & Current Affairs Education Energy / Power / Utility Industry News Agencies & Wire Services Newspapers Engineering & Industrial Online Government Environment Radio / TV 40 GUATEMALA 31EL SALVADOR 71 PANAMA 784 COLOMBIA 465 ECUADOR REGIONAL 95 HONDURAS 57 nICARAGUA 120 COSTA RICA 654 vENEZUELA 31.648 BRASIL 481 PERU 57 PARAGUAY 785 CHILE North america Central america Latin america South america Details by country of 40K 344 URUGUAY 3.360 ARGENTINA 7 Mediakit 2016 ad content Increase exposure in our platform NEW Native Advertising / Entrevista Visualization of content sent by the client as a BNamericas article It´s a type of advertising that is part of a content marketing strategy. It´s focused on information and it integrates with BNamericas platform, allowing the client reach an audience in search of original content. This sponsored content, report or interview, takes BNamericas look&feel to increase the audience engagement and visibility. The key is to add value. Our editors will work with your company to produce a text that will be highlighted among other news. Publication will be available for all our users, in the website. It will then be part of BNamericas 20-year archives and will come up in searches. It will also be shared in our social media accounts, helping you increase exposure. are decision makers +3.500 Followers in Latin America +6.500 Followers from key industries +2.400 Fans from key industries 8 Mediakit 2016 SOCIAL MEDIA NEW Boost your reach by putting your message in front of our social media audience. Increase your reach iNCREASE YOUR REACH +12.000 Followers on Social Media GENDER COMPANY SIZE 59.1% Owner, CEO and manager 32.5% 200- 10.000+ 63% 36% MAN WOMAN AGE group Languages SPANISH 70% 60% 25-54 YEARS ENGLISH 30% 9 Mediakit 2016 ADS YOUR BUSINESS IN MONTHLY REPORTS Traditional banners, richmedia or content website 14 intell igence series (is): BANNER JPG (Y LINK) + 1 PAGE when exporting to PDF - contenido 14 intelligence series (is): banner + page + 15 intelligence series (is): video Intelligence Series (IS): Six montlhy reports with analysis of the topics that executives want to read about. The reports are delivered on an online platform and it has links to news stories, data, company and project profiles. It can also be downloaded into a PDF format and can be accessed by our clients in the website or bought in our online store. BANNER JPG 15 1 PAGE WHEN EXPORTING TO PDF intelligence series (is): VIDEO referential coverage sectors JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER Perspectiva de Energía Eléctrica: Perú Perspectiva de Energía Eléctrica: México Energía Solar en América Latina Perspectiva de Energía Eléctrica: Brasil Perspectiva de:ergía Eléctrica: Chile Panorama de Energía Eléctrica en América Latina Encuesta de Lectores Energía Eléctrica Encuesta de Lectores Energía Eléctrica Transmisión en América Latina Energía Hídrica en América Latina Perspectiva de Energía Eléctrica: Argentina Eficiencia Energética e Innovación en América Latina MINING Encuesta de Lectores Minería Cobre en América Latina Hierro en América Latina Perspectiva de Minería: Perú Perspectiva de Minería: México Plata en América Latina Perspectiva de Minería: Colombia Perspectiva de Minería: Chile Productividad Minera en América Latina Perspectiva de Minería: Brasil Panorama de Minería en América Latina Encuesta de Lectores Minería TELECOM Encuesta de Lectores Telecom Perspectiva de Telecom: Brasil TV Paga e IPTV en América Latina Servicios en la Nube en América Latina Perspectiva de Telecom: México Ciudades Inteligentes en América Latina Perspectiva de Telecom: Chile Tecnologías Inteligentes en América Latina Incubadoras Tecnológicas en América Latina Perspectiva de Telecom: Brasil Panorama de Telecom en América Latina Encuesta de Lectores Telecom BANKING SERVICES Encuesta de Lectores Servicios Financieros Perspectiva de Servicios Financieros: Venezuela Perspectiva de Servicios Financieros: Brasil Mercados de Fianzas en América Latina Banca en América Central Perspectiva de Servicios Financieros: México Perspectiva de Servicios Financieros: Perú Perspectiva de Servicios Financieros: Chile Fondos de Pensiones en América Latina Beneficios para Empleados en América Latina Panorama de Servicios Financieros en América Latina Encuesta de Lectores Servicios Financieros INFRASTRUCTURE Encuesta de Lectores Infraestructura Perspectiva de Infraestructura: Panamá Ferrovías en América Latina Perspectiva de Infraestructura: Brasil Puertos en América Latina Perspectiva de Infraestructura: México Perspectiva de Infraestructura: Perú Perspectiva de Infraestructura: Colombia Autopistas en América Latina Perspectiva de Infraestructura: Chile Panorama de Infraestructura en América Latina Encuesta de Lectores Infraestructura Offshore en América Latina Perspectiva de Petróleo y Gas: Brasil Refinerías en América Latina Perspectiva de Petróleo y Gas: México Perspectiva de Petróleo y Gas: Perú Perspectiva de Petróleo y Gas: Argentina Exploración y Producción en Regiones Fronterizas Perspectiva de Petróleo y Gas: Colombia Panorama de Petróleo y Gas en América Latina Encuesta de Lectores Petróleo y Gas ELECTRIC ENERGY OIL AND GAS Encuesta de Gas de esquisto en Lectores Petróleo América Latina y Gas 10 Mediakit 2016 ENHANCED COMPANY PROFILE NEW Take control of your company profile to promote products and services ECP it is a tool available to subscribers in BNamericas 1.Services Add products and services to your ECP Promote your competitive advantage and unique selling proposition. 2.Related Projects 3. STAND OUT IN SEARCHES Update the key contacts at your company Place your sales staff in front of potential clients Edit the projects related to your ECP Showcase your most successful projects 11 Mediakit 2016 SPECIFIC AUDIENCE FOR A DIRECT MESSAGE SITE METRICS & READERS PROFILE OUR READERS online + 550.000 monthly users + 5.000.000 MONTHLY IMPRESSIONS + 450.000 MONTHLY NEWSLETTER DECISION MAKERS AND OPINION LEADERS Between 30 and 60 years old C-Level, Vice Presidents, or Senior Managers Post-graduate degree holders Travel more than 5 times a year on business 80% 68% 65% 53% 4,1 00:05:00 TIME ON SITE PAGE VIEWS 80% Of our registered readers use BNamericas as a daily business tool. 97% Would recommend BNamericas to friends and colleagues 12 Mediakit 2016 SPECIFIC AUDIENCE FOR A DIRECT MESSAGE CAMPAIGNS SEGMENTED BY COUNTRY, INDUSTRY OR LANGUAGE Web Traffic by Residence Country 18% Web traffic Sector coverage in website Others (Europe - Asia) 20% 11% Canada and USA 7% Mexico 5% 16% Central America Colombia 2% 8% 2% Ecuador 3% Brasil 19% 9% 10% 11% 5% 6% 19% 8% Venezuela Peru 4% 13% Argentina Chile INFRASTRUCTURE MINING & METALS ELECTRIC POWER TECHNOLOGY Web Traffic by Language SPANISH 52% ENGLISH 48% WATER & WASTE BANKING & INSURANCE OIL & GAS TELECOM OTHERS 13 grateful for YOUR confidence Mediakit 2016 Some Advertising and Subscriptions customers ENERGY TI & TELECOM MINING & METALS INFRASTRUCTURE BANKING & INSURANCE UNIVERSITY transport airlines / Cars ENERGY / OIL AND gas TI & TELECOM MINING AND METALS INFRASTRUCTURE BANKING & INSURANCE 14 Mediakit 2016 ¡ConTACT US! publish with us and deliver your message to influence the affairs of Latin America REACH BNamericas is the leading solution for market knowledge and achieve high value business connections in Latin America. NET Executives from leading operators , junior companies , service providers and distributors BNamericas use to inform your business decisions. TRUSTED For over 20 years BNamericas has been providing reliable information to major Latin American companies. Align your brand with BNamericas reinforce its message to the market . Platforms BNamericas offers a wide range of products and services to meet the needs of the business community : business intelligence, project profiles , company profiles , statistics , advertising ( marketing campaigns online tailored to customer needs ) , custom events , web seminars and conferences . Email [email protected] Phone +56 2 2941 0300 15