london 2012 olympics - Microsoft Advertising

london 2012 olympics - Microsoft Advertising

LONDON 2012 OLYMPICS
SPONSORSHIP OPPORTUNITIES SUMMER 2012
THE OLYMPICS
IS THE MOST
WATCHED EVENT
IN THE WORLD
Beijing 2008 drew record TV audiences
In 2008, 4 billion people worldwide tuned in
- 3 out of almost every 4 people
AND THE INTERNET…
…PROVIDES
UNPRECEDENTED
EXPOSURE
Internet + TV content = more content
consumed. During the 2008 Olympics,
multi-taskers (TV + online) spent
double the time consuming Olympic
content compared to TV viewers only.
78% of the 2008 Olympics
viewers expected multiplatform content for real-time
extended coverage on athletes,
sports, events, schedules and
results.
Internet + TV advertising = better results.
For the 2008 Olympics, Nielsen IAG
reported that brand and message recall
were 31% and 41% higher respectively
with fans who received multi-platform
ads vs. TV ads only.
LONDON
OLYMPICS
2012
With rich Olympic content
experiences and breaking news,
MSN is where superior content and
creativity will bring brands to life
Projected Traffic For MSN’s Olympic Channel
74MM
469MM
34
UNIQUE VISITORS
PAGE VIEWS
MARKETS GLOBALLY
DEDICATED
24/7 COVERAGE
A CHANNEL OF
ITS OWN
Original content
developed for MSN’s
own Olympic
Channel
MSN will provide extensive coverage
of all the action of the London 2012
games – for everyone from news
fanatics to inspiration seekers.
ANTICIPATION
THE RUSH
INSPIRATION
PARTICIPATION
A tour of Olympic
history and
inspirational stories
leading up to the
Opening Ceremony
Breaking news, daily
highlights, photo
gallery, scores and
stats galore
Immersive stories
about the Athletes
that inspire,
leading up to and
during The Games
Play to win the gold
at home on Xbox.
Downloadable
Kinect2 Sports titles
inspire the
competitive spirit
DEDICATED
24/7 COVERAGE
OLYMPICS CHANNEL HOME PAGE
100 ICONIC MOMENTS
ATHLETES STORIES
INTERACTIVE FEATURES
MEDALS AND RESULTS TABLES
DAILY HIGHLIGHTS PHOTO
GALLERY
BREAKING NEWS & PHOTOS
OLYMPICS CHANNEL HOMEPAGE
Strong editorial support on MSN’s
Home Page and other relevant
channels plus a comprehensive
media plan will drive MSN Traffic to
the 2012 Olympics Channel
* Final designs may be subject to change
100 ICONIC OLYMPIC MOMENTS
An HTML5 rich interactive experience will let fans
immerse themselves in the history of the Olympics
* Final designs may be subject to change
OLYMPICS ATHLETE STORIES
Behind every athlete
there is a story
Inspirational stories from
each country around their
athletes bring local
relevance & flavour to a
truly global event
Each athlete covered will
have a featured page &
gallery of photos
* Final designs may be subject to change
OLYMPICS DAILY PHOTO GALLERY
The MSN editorial
team will curate a daily
photo gallery with the
top 20 highlights from
each day’s events
* Final designs may be subject to change
OLYMPICS XBOX LIVE COMPETITION
Create a movement on Xbox LIVE! Reward the entire community by unlocking Xbox LIVE Gold, avatar content and
rewarding them for participating in the summers hottest celebration of gaming.
REACH EVERYONE!
• Earn gamer love and reach more than 35M+ by
providing access to the top rated feature of Xbox LIVE
Gold membership.
• Encourage the global Xbox LIVE community to come
together for a summer of fun and gaming.
FREE CONTENT
• Reward the community with an Avatar Unlockable,
customized prop that will be seen on 3 screens.
Image TBD
ENGAGING EVENT
• Through a series of Play & Wins leveraging Kinect
Sports 2, the entire community will play all summer for
at Gold!
CONTENT INTEGRATION OPPORTUNITIES
• International or local Branded Solutions can
bolt on advertiser products & content into the
MSN 2012 coverage
• Branded Solutions will be integrated into the
main Olympics Editorial Coverage homepage
Super banner - Main Advertiser brand
300x250 - Main
Advertiser
brand
• Integration and promotion would be
bespoke to advertiser solution
• These may be run in conjunction with or
separately from Advertising Sponsorship
Main
Advertiser
Branded
Solution
MSN EDITORIAL CONTENT
ADVERTISER CONTENT
NOTE: in the event of competitive brands it may not be possible for all
Olympic features to be promoted on this particular page at any one time.
LO MEJOR EN SOCIOS Y TECHNOLOGIA
La mejor cobertura Internacional: MSN proporcionará cobertura de los Juegos Olímpicos
para 55 mercados a nivel internacional, con una propuesta de contenido coordinada y
centralizada por los equipos de MSN UK y MSN Locales de cada país de Latinoamérica.
Tenemos los mejores socios internacionales (BBC, MSN UK, etc.) y los mejores socios
locales (Fox Sports) para tener flexibilidad global y local en esta cobertura editorial. Para
las marcas habrá desde contenido hasta experiencias exclusivas online que podrán
patrocinar con distintos niveles de inversión.
Usaremos tecnología propietaria de Microsoft para el análisis y visualización de
información en tiempo real desde Londres.
Las mejores narrativas digital - alrededor de las sedes, los principales eventos y las
ceremonias de apertura y cierre, para que los usuarios puedan vivir esos momentos
como si estuviesen ahí. Usando tecnología propia como:
El contenido y los funciones presentan una integración social con las principales
plataformas en especias Facebook y Twitter. Donde aseguramos una conexión con las
opiniones de los usuarios y las tendencias en tiempo real.
CONTENT INTEGRATION OPPORTUNITIES
Content integration
opportunity
Using the latest Microsoft technology,
not available to any other media
portal, MSN will be creating a series
of Digital Narratives to create an
online Olympic experience like no
where else.
Let the Digital Narratives guide you
through the Venues, the Events and
an Olympics closing wrap-up
exploring the content as if you are
there!
As our narrative guides you through
each of the above using the latest
Microsoft and web technologies users
will be able to stop and explore the
content in more depth.
MAKE OUR
FANS
YOUR FANS
Associate your brand with the
world’s biggest sporting event and
move your story forward.