Movilidad sostenible (1) Getting private partners involved in Public
Transcripción
Movilidad sostenible (1) Getting private partners involved in Public
Movilidad sostenible (1) INVOLVE Project Madrid, 28th November 2012 Getting private partners involved in Public Transport Cultural Projects María Nuño de la Rosa López-Ferrer Responsable de Relaciones Institucionales Consorcio Regional de Transportes de Madrid 1 1. Contexto territorial, movilidad y transporte The conception of an idea 1. There are fantastic spaces within our PT infrastructures we can use to: a. Add value to public transport b. Change the experience of public transport c. Give users a chance to know some cultural events, specially in some areas of the city 2 1. Contexto territorial, movilidad y transporte Reasons for PPP 1. CRTM has no budget for these actions 2. We offer an opportunity to private actors 3. Benefits: - CRTM: possibility to organize events - Private partners: good visibility 3 1. Contexto territorial, movilidad y transporte The spaces: Interchange stations 1. Big stations with high number of passengers going through big empty spaces 2. Up to 250,000 passengers per day 3. Good places for music, exhibitions, theatre, dance… 4 1. Contexto territorial, movilidad y transporte What we offer to private partners 1. Space 2. A captive audience (A captive audience is a person or a group of people who have gathered in a certain place for a purpose and are provided or exposed to information that are unrelated to their actual purpose of being there) 3. Visibility 4. Media: Press / TV 5 1. Contexto territorial, movilidad y transporte Two ways to get private partners involved 1. Sponsorship 2. Volunteering 6 1. Contexto territorial, movilidad y transporte Sponsorship 1. CRTM 25TH ANNIVERSARY 1986 - 2011 a. All PT entreprises were our sponsors b. Some entreprises as banks, TV, consultancy companies c. Types of sponsorship: • Strategic sponsor: 50.000 • Main sponsor: 20.000 • Sponsor: 10.000 • Collaborative sponsor: 5.000 • Friend: 2.500 7 1. Contexto territorial, movilidad y transporte Volunteering a. For cultural events: music, dance, theatre, flashmobs b. New talents are offered a space with a big audience and projection 8 1. Contexto territorial, movilidad y transporte CRTM 25th Anniversary Our birthday: 1st March (I) Sponsor: Bakery They offered biscuits (value 10.000 Euro) 9 1. Contexto territorial, movilidad y transporte CRTM 25th Anniversary Birthday (II) Action: give out biscuits to PT users while hostesses and musicians sang happy birthday Where: Three interchange stations, tube coaches and buses 10 1. Contexto territorial, movilidad y transporte CRTM 25th Anniversary - Advertising campaign with volunteers - Aim: to foster the use of PT, artwork using photos of real users. -Casting set up at Moncloa Interchange - Slogan: Public transport: Me too 11 1. Contexto territorial, movilidad y transporte CRTM 25th Anniversary Advertising campaign 12 1. Contexto territorial, movilidad y transporte CRTM 25th Anniversary Inauguration of artwork in new station (I) Mosaic made of thousand photos of PT users 13 1. Contexto territorial, movilidad y transporte CRTM 25th Anniversary Inauguration of artwork in new station (II) Inaugurated by the President of the Autonomous Community of Madrid with participants 14 1. Contexto territorial, movilidad y transporte CRTM 25th Anniversary Drawing contest for children 15 1. Contexto territorial, movilidad y transporte CRTM 25th Aniversary International Dance Day, 29th April . Curro Greco Flamenco . Bey ProActive Street dance . Mathilde Beramis-Danza Afroantillana Dancehall (baile jamaicano), kuduro (baile de Angola) y Soca (baile antillano). . Ender Bonilla-Espectáculo “Collage” Ballet Neoclásico, Danza Contemporánea, Funky, Modern Jazz, Bollywood, Danza árabe, Africana y Brasileña. . Mbolo Danza y Percusión Africana 16 1. Contexto territorial, movilidad y transporte CRTM 25th Anniversary International Dance Day 17 1. Contexto territorial, movilidad y transporte European Mobility Week Flashmob and dance lessons at Moncloa 18 1. Contexto territorial, movilidad y transporte International Music Day Music Contest and concert at Moncloa We offered the possibility to play et the Interchange Station Over 40 bands presented their music Some 12 bands were selected and played for two afternoons 19 1. Contexto territorial, movilidad y transporte Children’s Exhibition - Art & theatre workshop for children - Jointly with the Foundation Carlos de Amberes 20 1. Contexto territorial, movilidad y transporte Children’s Exhibition 13 panels - History - Modes of transport - Air, water, land - Public transport - Rules of the road and streets 21 Thank you very much for your attention María Nuño de la Rosa López-Ferrer email www.crtm.es 22