1 - Universidad Católica de Valencia

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1
Course Guide FUNDAMENTALS OF
GRAPHIC EXPRESSION
PCA-27-F-01 Ed. 00
COURSE GUIDE
Universidad Católica de Valencia
FUNDAMENTALS OF GRAPHIC EXPRESSION
Year 2015-16
Universidad Católica de Valencia “San Vicente Mártir”
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GRAPHIC EXPRESSION
PCA-27-F-01 Ed. 00
COURSE GUIDE TO FUNDAMENTALS OF GRAPHIC EXPRESSION
ECTS
SUBJECT: FUNDAMENTALS OF GRAPHIC EXPRESSION
6
Field: Fundamental Graphics
6
Module: Graphics Bases
12
COURSE: 2015/2016
Semestre: 1º
Type of learning 1: OB
Department:
Teacher:
Ferran España Cucarella
E-mail: [email protected]
MODULE ORGANIZATION
____________________________________________________________________________
GRAPHIC BASES
Nº ECTS 30
Subjects and Fields
Field
Digital image
Fundamentals graphics
Color
1
ECT
S
Subject
EC
TS
Course/
semester
Digital image processing
6
1/1
Digital Photography
6
2/1
Fundamentals of Vector illustration
6
1/2
Fundamentals of graphic expression
6
1/1
History, Theory and Application of Color
6
1/2
12
12
6
Basic training (ordinary matter), compulsory, optional, external practices, Final Project.
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COURSE GUIDE TO FUNDAMENTALS OF GRAPHIC EXPRESSION
Prerequisites:This subject has not prerequisites
GENERAL GOALS
• Identify, describe and represent the expression of the basic elements of visual language and its syntax
• Make graphic compositions that are based on different criteria.
• Develop concepts, techniques and materials adapted to the graph.
• Explore materials and tools such manual or mechanical properties to find expression.
• Develop a project presentation chart.
• Understand various contributions charts throughout the history of art.
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PCA-27-F-01 Ed. 00
Competence
measuring scale
CROSS-SECTIONAL COMPETENCES
Instrumental
1
2
3
1,Ability to manage information. Knowing effectively learn from books and
magazines, and other documentation
Interpersonal
4
x
1
2
3
4
1
2
3
4
Not covered in this course
Systemic
2,Autonomous learning and motivation for learning throughout their working
lives
x
3. Creativity. Ability to generate new ideas
x
4. Concern for quality
x
5. Sensitivity to cultural heritage
x
SPECIFIC COMPETENCES
Disciplinary
1
2
6. Ability to perform an analysis, oral and written, of an artistic expression,
mastering vocabulary, codes, movements and concepts inherent in the artistic
field.
3
x
7. Artistic sensibility. Develop the ability to see beauty in different forms and
artistic creations, applying aesthetic principles and fostering creativity and
innovation multidisciplinary.
Attitudinal
x
1
2
3
8. Developing skills in traditional techniques and procedures of illustration and
digital techniques for the creation and development of graphics, images, symbols,
text, layout of publications and product packaging.
9. Ability to translate creative ideas so that it is possible to transmit in digital
format.
4
4
x
x
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GRAPHIC EXPRESSION
PCA-27-F-01 Ed. 00
Professional
10. Sensitivity to evaluate the importance of design in the formulation of
messages and the impact of transmission in different communication areas
LEARNING OUTCOMES
R1. The student will master the use of visual language, guidelines for their
understanding and be able to perform a critical analysis.
R2. The student master computer applications relating to digital image
processing
.
R3. Application of theoretical knowledge about the specific methods of
graphic production and selection of appropriate materials according to the
means of distribution.
R4. Using systems of cataloging and archiving of images
R5. The student will understand the importance of graphic expression in the
human development and learn about the elements of the drawing
1
2
x
COMPETENCES
1,2,3,4,5
6,7,8,9,10
1,2,3,4,5,6,7,8,9,10
1,2,3,4,5,7,8,9,
10
1,2, 6,7,8
2,3,4
6,7,9
R6. The student is able to interpret an image graphically.
2,3,4,
7,8
R7 The student is able to generate a self-image without a model.
2,3,4
7,8
R8. Students will learn the elements necessary to translate an idea graphically,
both own and custom, and be able to present it properly
.
3
2,3,4
6,7,8,9,10
4
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GRAPHIC EXPRESSION
PCA-27-F-01 Ed. 00
ON-CAMPUS EDUCATIONAL ACTIVITIES
ACTIVITY
CLASS ATTENDANCE
PRACTICAL CLASSES
TUTORING
EVALUATION
Teaching-Learning
Methodology
Showroom by the teacher, skills
analysis, explanation and
demonstration of skills, abilities
and knowledge in the classroom.
Teamwork sessions in groups
supervised by the teacher. Case
studies, diagnostic tests,
problems, field study, computer
room, visits, data search,
libraries, networking, Internet,
etc.
Meaningful construction of
knowledge through interaction
and student activity.
Personalized attention in small
groups. A period of instruction
and / or guidance by a tutor in
order to review and discuss the
materials and topics presented in
lectures, seminars, readings,
performance of works, etc.
Set of oral and / or written
information used in the
student’s initial, formative and
summative evaluation.
Relation with Learning
Outcomes of the
subject
R1,R3,R5
R1,R2,R3,R5,R6,R7,R8
ECTS
0,2
0,5
R1,R3,R5
0,2
R1,R2,R3,R4,R5,R6,R7,
R8
1,5
Total
(2,4*)
INDEPENDENT TRAINING ACTIVITIES OF THE STUDENT
ACTIVITY
Teaching-Learning
Methodology
AUTONOMOUS WORK
Student Study: Individual
preparation of readings, essays,
problem solving, seminars,
papers, reports, etc. to hand in or
present in the lectures, practical
classes and / or small group
tutoring.
Work done on the platform of the
university(www.plataforma.ucv.e
Relationship between
Learning Outcomes of
the subject
R1,R2,R3,R4,R5,
R6,R7,R8
ECTS
2,4
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GRAPHIC EXPRESSION
PCA-27-F-01 Ed. 00
s
Voluntary training activities
related to the competences to be
acquired by the students during
the module
ACTIVITIES
R1,R2,R3,R4,R5,
R6,R7,R8
1,2
Total
(3,6*)
EVALUATION SYSTEM FOR THE ACQUISITION OF COMPETENCES AND GRADING
SYSTEM
To be eligible to be evaluated must be present 85% mandatory sessions
ASSESSMENT TOOL
CONDUCT OF
THEORETICAL AND
PRACTICAL
ATTENDANCE AND
PARTICIPATION
FINAL EXAM
ASSESSED LEARNING OUTCOMES
Percentage
R1,R2,R3,R4,R5,R6,R7,R8
60%
R1,R2,R3,R4,R5,R6,R7,R8
10%
R1,R2,R3,R4,R5,R6,R7,R8
30%
Criteria for the award of Distinction:
The teacher is free to grant or not honors one of the students who have obtained outstanding.
This criterion for granting Honor Registrations will comply in all cases, the general criterion of the UCV,
whereby only be granted an honors degree for every 20 students (or fraction for groups of fewer than 20
students).
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DESCRIPTION OF CONTENTS
COMPETENCES
Organization blocks of content or thematic groupings.
Content development in teaching guides.
TEACHING UNIT 1:
Introduction to graphic expression
1.Definition and importance of graphic
expression. Development of graphic
expression in humans. Graphic expression
and art.
1,3,5,7,10
2.The invasion of two-dimensional
space: point, line and plane. The volume
represented: perspective and light.
TEACHING UNIT 2:
Graphics techniques and resources
The utility of the artistic drawing to
represent Images of figurative character. I
develop by means of the use of diverse
materials, of a form of graphic expression.
Drawing of the native and drawing of
memory
3.Basic essentials of the graphic creation:
The sketch
The lace
The form
The volume
TEACHING UNIT 3:
Graphic creativity
Necessary elements to capture graphically
so much a proper idea as of order. The
drawing on traditional support and its step
to the digital way. Use of Adobe PhotoShop
as tool of support to the artistic drawing.
4. The process of the graphic design:
The idea
The materials
Graphic development
5. Applications of the graphic expression
to the design.
2,3,4,6,7,8
1,2,3,4,5,6,7,8,9,10
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PCA-27-F-01 Ed. 00
REFERENCES
Basic Bibliography
ARHEIM, R(); Arte y percepción visual. Psicología del ojo creador. Alianza.
Madrid
VILLAFAÑE GALLEGO, J (1987): Introducción a la teoría de la imagen. Pirámide, Madrid
DONDIS, A (1980-2008): La sintaxis de la imagen: Introducción al alfabeto visual.,
Barcelona: Gustavo Gili, 1980-2008.
GÓMEZ MOLINA, Juan J. (Coord.)(2006) :.Los nombres del dibujo. Cátedra, Madrid
KANDINSKY, V (1996): Punto Y Línea Sobre El Plano, Paidós
ZUNZUNEGUI DIEZ, S (1994): Mirar la imagen. Zarautz: Universidad del País Vasco,
MOREAUX, A (2005): Anatomía artística del hombre, Capitel Ediciones, Madrid
MUNARI, B.(1976): Diseño y Comunicación Visual. Gustavo Gili, Barcelona.
MUNARI, B.(1976): Diseño y Comunicación Visual. Gustavo Gili, Barcelona
LOWENFELD, V. y LAMBERT BRITTAIN, N (1985): Desarrollo de la capacidad
creadora. Kapelusz, Buenos Aires
SAEZ, J (2004): Viviendo del cuento. Reservoir books, Barcelona
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GRAPHIC EXPRESSION
PCA-27-F-01 Ed. 00
TEMPORAL ORGANIZATION OF LEARNING:
CONTENT/TEACHING UNIT
1
2
3
Introduction to graphic expression
Graphics techniques and resources
Graphic creativity
SESSIONS (2h)
1
2
3

1 - Universidad Católica de Valencia

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