1 1. IDENTIFICATION DETAILS Title: Degree in Audiovisual

1 1. IDENTIFICATION DETAILS Title: Degree in Audiovisual

1.
IDENTIFICATION DETAILS
Title:
Degree in Audiovisual Communication
Faculty/School:
Communication Sciences / Branch: Legal and Social Sciences
Course subject:
Computer-Aided Design
Type:
Obligatory / Face-to-face
Credits ECTS:
3
Year / Semester:
Year 3 - 6th semester
Code:
1839
Subject
Post-production Tools (Multimedia Design)
Module:
Applied Communication and Technology Tools
Language:
Spanish
Total number of hours undertaken by
75
pupil:
2. DESCRIPTION OF THE COURSE
The subject Computer-Aided Design aims at helping students to understand the process of creation through
computer aided tools. Students will understand the creative process as a communicative fact, learning to detect,
analyze and know about design from an ethical and aesthetical point of view. All this, without overlooking the
basic techniques to develop a quality creative process.
3.
SKILLS TO DEVELOP
3.1. General skills
Students must know how to apply their knowledge to their jobs or vocations in a professional way. Students must
also have those skills for the elaboration and defence of principles, and problem solving in their field of study.
Students must be capable of transmitting information, ideas, problems, and solutions to a specialized and a nonspecialized audience.
Students must prove knowledge of a study area based on general secondary education. Although its level relies on
advanced textbooks, this study area also includes some aspects implying knowledge at the forefront of their field
of study.
Students must develop those necessary learning skills to continue postgraduate studies with a high degree of
autonomy.
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Students must have the capacity to gather and interpret relevant information (usually within their field of study) to
deliver judgements including a reflection on relevant social, scientific, or ethical topics.
To apply and master those technologies applied to the field of audiovisual and multimedia communication.
To develop decision-making and problem-solving skills in the scope of students' intellectual or professional
activity.
To master the general processes and techniques for the direction, execution, production, program design, and
audiovisual management that can be applied to audiovisual and multimedia productions, of medium complexity,
applying the proper technical, artistic or informative procedures.
3.2. Specific skills
To communicate, and create messages and programs with the specific language used in each audiovisual media
(photography, radio, television, cinema, multimedia), and in the different digital formats through which
communication and information are transmitted.
To learn the theoretical-practical knowledge needed to create, plan, direct and develop audiovisual projects in their
pre-production, production and post-production phases in different formats: cinema, radio, television, interactive
or multimedia digital environments.
4. WORK TIME DISTRIBUTION
CONTACT HOURS
REMOTE STUDY HOURS
30 Hours
45 Hours
5. OBJECTIVES
To train students in the handling of the necessary programs to create web design content.
To gain the skills needed to develop complete web projects.
To consolidate the ability of narrative communication and expression through web design.
To implement intellectual tools, conduct research, develop teamwork and present results.
6. INDEX OF SUBJECTS
Unit 1. Html language
Unit 2. Dreamweaver
Unit 3. Illustrator
Unit 4. Flash
Unit 5. Fireworks
7.
METHODOLOGY/LEARNING ACTIVITIES
Theoretical sessions will be combined with practical work at the lab where basic skills will be developed for the
design of complete web projects.
8. EVALUATION SYSTEM
Creative participation and active class or online attendance (10%)
Continuous evaluation of each one of the activities proposed (15%)
Individual final assignment (35%)
Final exam including practical questions (40%)
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9. BIBLIOGRAPHY
LYNCH, Patrick J. & HORTON, Sarah. 2004, Manual de Estilo Web - Principios de diseño básico para
la creación de sitios web. Barcelona: Gustavo Gili
KRUG, Steve. 2006, No me hagas pensar - Una aproximación a la usabilidad en la web. Prentice-Hall.
NIEDERST, Jennifer. 2006, Diseño Web.Guía de referencia. Anaya Multimedia – O'Reilly
SCOTT, Bill & NEIL, Theresa. 2009. Designing Web Interfaces - Principles and Patterns for Rich
Interactions. O'Reilly
Fernández-Coca, Antonio. Producción y Diseño Gráfico para la World Wide Web, Paidós, Barcelona,
1998.
Nielsen, Jakob, Usabilidad. Diseño de sitios Web, Prentice Hall, Madrid, 2000.
Nielsen, Jakob, Usabilidad de páginas de inicio: análisis de 50 sitios web, Pearson Educación, Madrid
2002.
Orihuela, José Luis y Santos, María Luisa, "Guía para el Diseño y Evaluación de Proyectos de
Comunicación Digital",
Bel, José Ignacio (coord.), Comunicar para crear valor. La dirección de comunicación en las
organizaciones, Eunsa, Pamplona, 2004
Pardo, Miguel. "Creación y diseño Web". Ed. Anaya Multimedia, 2005
Introducción al Diseño Digital. Concepción y Desarrollo de Proyectos de Comunicación Interactiva
Anaya Multimedia, Madrid, 2000.
FERNÁNDEZ-COCA, Antonio. Producción y diseño gráfico para WWW. Barcelona, Paidós, 1998.
ÁLVAREZ GARCÍA, A. (1997): HTML: creación de páginas web. Madrid, Anaya García Moliner, Oscar
Miguel.
Creación de páginas Web con HTML. Thomson Paraninfo,S.A. 2001
LYNCH, P. J., y HORTON, S., Principios de diseño básicos para la creación de sitios web, México:
Gustavo Gili S.A., 2000.
PRING, R., www.tipografía: 300 diseños tipográficos para sitios web, Barcelona: Gustavo Gili,
2000.
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