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UNLEASH
THE STAR IN YOU
EDUCATION BOOK
2016
#lorealpro
EDITORIAL
UNLEASH THE STAR IN YOU
At L’Oréal Professionnel, our mission is to
Unleash the Star in You:
• Provide you the best product innovations.
• Share with you the latest trends spotted on
catwalks, fashion shows, and red carpets.
• Co-develop and test projects with the most
demanding professionals in our industry.
We strive to give you everything you need to
shine! This then allows you to reveal the star in
your clients who want to look like the celebrities
they admire!
• Know-How : the Technical and Business
Skills section covers the must have “savoir
faire” with training based on interactivity, handson sessions, and role plays to practice, practice
and… practice.
• On trend: Celebrity Looks Training introduce
the latest cutting, coloring and styling techniques
in a total look approach, to create what women
want: the most wanted red carpet looks!
• Inspiration: L’Oréal Professionnel Hair &
Colour Trophy and L’Oréal Professionnel
Business Forum are two complementary
momentums organized each once a year which
we encourage you to join in order to dream big
and boost your creativity.
The last but not least, L’Oréal Professionnel has
been the hairdressing industry's main partner for
over 100 years going beyond products. Included
in all of our training sessions, we offer:
• L’Oréal Professionnel with YOU against
Musculo Skeletal Disorders: a 15 minute
module designed to prevent and fight the most
common health issue of our profession with the
right postures and gestures.
• A Digital Awareness session to help you use
this powerful business tool that is social media
and make sure you’re well connected with your
clients.
Looking forward to see you soon!
Your Education Team
OVER
100 YEARS OF HISTORY
In 1904, Eugène Schueller, a young chimist invents the first inoffensive hair
dyes to answer hairdressers' need.
"I’ve always thought that our expansion and our success before all depended
upon passionate searchers’ excellence, with imagination and hard labour as
cardinal vertues."
1904
In 1909, L’Oréal is born.
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YOUR PARTNER WITH
KEY INNOVATIONS
1990
2015
1978
1960
1945
1925
1904
2009
1967
1929
1980
1951
1920
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L’ORÉAL PROFESSIONNEL WITH YOU AGAINST MSd
s
Musculo Skeletal Disorders (MSDs) represent
75% of professional occupational diseases with an
increase of +20% in 2015. The financial impact is huge with € 1Bn cost in France due to absenteeism
or $ 20 Bn cost in the USA due to compensation. MSDs also lead to early retirement, often as much
as 10 years…
In 2015, L’Oréal Professionnel introduced a revolutionary program
L'Oréal Professionnel with YOU against MSDs, a 15 minute daily program to prevent and fight Musculo Skeletal Disorders:
5 minutes to warm up your muscles at the beginning of your activity.
5 minutes to be aware of your postures during your activity and apply what you've learned.
5 minutes of stretching at the end of the activity to allow your muscles and skeleton to better recover.
In 2015, 20,000 L’Oréal Professionnel partner-hairdressers have been trained but our objective is
to reach our 1,000,000 partners around the globe.
UPLOAD THE FREE APP: L’Oréal Professionnel with you against MSDs
Available in 2016
YOUR PARTNER WITH
YOUR 15 MINUTE DAILY PROGRAM
5’Warm up
PROGRESSIVE, WITHOUT PAIN,
AND BALANCED ON MUSCLE GROUPS
TIME TO 02
01
MOVE
X 10 X 10
03
X 10
04
X 10
05
X 10
5’ Practices
GESTURES AND POSTURES
GOOD
HABITS
SHAMPOO
CUT
BLOW DRY
5’ Stretching
PROGRESSIVE GESTURE, SLOW,
MAINTAINED, NONPAINFUL
30’’
30’’
30’’
30’’
2,500
educators
around the World
YOUR EDUCATION
MENU
TECHNICAL & BUSINESS SKILLS
Improve your technical knowledge and master services fundamentals
SERVICE DEVELOPMENT
One day of intense hands-on training to provide made-to measure services to your clients
Colour
Dia / Inoa / Majirel
Texture
Dulcia Advanded / X-tenso Moisturist
Haircare
Pro Fiber / Serioxyl
COLOUR FUNDAMENTALS
Colour Keys / Colour Change / Colour Solution
HIGHLIGHTING FUNDAMENTALS
Highlight / Colour contouring
SALON BUSINESS
Value your know-how with your teams and your clients in your salon
Salon Emotion / Salon Business / Team Dynamics
LAUNCHES
CELEBRITY LOOKS
Offer a red carpet service to each of your clients. Learn how to cut, colour, and style to reproduce the trendiest celebrity looks :
Autumn / Winter
Spring / Summer
INSPIRATION
INTERNATIONAL EVENTS
Discover our huge artist portfolio, seminars, and events to stay connected to fashion and international trends around the world
L'Oréal Professionnel Business Forum
L'Oréal Professionnel Hair & Colour trophy
L'Oréal Professionnel National Event
DIGITAL
GET BIGGER WITH DIGITAL
Just 10 minutes in all the training to understand how to recruit new clients to your salon thanks to your digital awareness
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COLOUR SERVICE
DEVELOPMENT
INTERACTIVE
Hands
ON
Bring
your
material
1/2 day of intense hands on training
to provide made-to-measure colour services to your clients
DIA
This training will bring you all the rules relative to the use
and the offering of Dia service:
to satisfy the client who wants low commitment with reflects.
WORKSHOP 1 / 1/2 DAY / FREE
INOA
This training is essential to know all about Inoa range and satisfy the client
who want the best of colouring without ammonia.
WORKSHOP 2 / 1/2 DAY / FREE
MAJIREL
This training is essential to know all about the different ranges of Majirel and satisfy
the client who want the best of classic colouring.
WORKSHOP3 / 1/2 DAY / FREE
& IN ALL YOUR TRAINING
GET BIGGER WITH DIGITAL
BY
L’ORÉAL PROFESSIONNEL WITH YOU AGAINST MSd
s
15'
PER DAY PROGRAM
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TEXTURE SERVICE
DEVELOPMENT
INTERACTIVE
Hands
ON
Bring
your
material
1 day of intense hands on training
to provide made-to-measure cut & texturing services to your customers
DULCIA ADVANCED
The training for texture unconditionals with Dulcia Advanced
to satisfy clients who want lasting curls.
WORKSHOP / 1/2 DAY / FREE
X TENSO MOISTURIST
The training to learn the use of Xtenso Moisturist and the different straightening techniques
to satisfy clients who want to control their volume.
WORKSHOP / 1/2 DAY / FREE
& IN ALL YOUR TRAINING
GET BIGGER WITH DIGITAL
BY
L’ORÉAL PROFESSIONNEL WITH YOU AGAINST MSd
s
15'
PER DAY PROGRAM
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HAIRCARE SERVICE
DEVELOPMENT
Hands
INTERACTIVE
NEW
ON
Bring
your
material
Experience a Premium Haircare service.
Extend the well-being at home.
PROFIBER
“Before, all treatments were eliminated by shampoos…” And then the L’Oréal labs invented Pro Fiber – the most innovative
hair repair science, exclusively for hair salons. Understand the APTYL 100 technology, practice the eye-opening digital
consultation, master the product application, discover the unprecedented business opportunity…, and get Pro Fiber-certified
during this energizing three-hour training-show.
Professionalize your consultation in salon with the diagnosis apps Pro Fiber.
APPS
WORKSHOP 1 / 1/2 DAY / FREE
SERIOXYL
Serioxyl is a new range from L’Oréal Professionnel to create beautiful thicker and denser hair.
Develop professional HAIRCARE SERVICES to match your clients needs.
WORKSHOP 2 / 1/2 DAY / FREE
& IN ALL YOUR TRAINING
GET BIGGER WITH DIGITAL
BY
L’ORÉAL PROFESSIONNEL WITH YOU AGAINST MSd
s
15'
PER DAY PROGRAM
15
COLOUR
FUNDAMENTALS
Hands
ON
INTERACTIVE
Bring
your
material
Value your know-how and provide
made-to-measure services to your clients
COLOUR KEYS
Colour Keys is the essential training that every colour professional must attend.
Learn:
• Colorimetry
• Numbering system
• Lightening process
• Oxidative colour principles
The simple, interactive, and student-friendly approach will help you develop your skills without ever feeling bored.
WORKSHOP 1 / 2 DAYS / €
COLOUR CHANGE
Training for professionals who do not accept compromise with the quality of their clients colour.
Learn how to:
• Position yourself as an expert in colour change
• Advise and Guide your customers in their choices, and realize all the colour changing techniques
(immediate take through, exfoliating, cleansing, long roots, natural hair, colour ascension, precoloring).
WORKSHOP 2 / 2 DAYS / €
COLOUR SOLUTIONS
Colour solutions really focuses on:
• Commercial, fast, and effective methods on colour correction
• Quick colorimetry solution to solve challenges of in-salon coloring
WORKSHOP 3 / 1 DAY / €
& IN ALL YOUR TRAINING
GET BIGGER WITH DIGITAL
BY
L’ORÉAL PROFESSIONNEL WITH YOU AGAINST MSd
s
15'
PER DAY PROGRAM
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HIGHLIGTING
FUNDAMENTALS
Hands
ON
INTERACTIVE
Bring
your
material
Discover the fundamental techniques of highlighting hair
to intelligently “speed lighten” your clients hair.
HIGHLIGHTS
Highlights and balayage "are genuine cornerstones" of professional colour services.
Learn how to:
• Provide high quality highlighting and balayage in order to generate positive word
of mouth and loyalty among existing clients
• Achieve different highlighting techniques to satisfy
your trendiest client
WORKSHOP 1 / 2 DAYS / €
COLOUR CONTOURING
Advise and offer PERSONALIZED HIGHLIGHTING EFFECTS to enhance your client
face shape for the most personalized service.
Learn how to:
• Identify your client face shape
• Create a personalized colouring technique to reveal her beauty
WORKSHOP 2 / 2 DAYS / €
& IN ALL YOUR TRAINING
GET BIGGER WITH DIGITAL
BY
L’ORÉAL PROFESSIONNEL WITH YOU AGAINST MSd
s
15'
PER DAY PROGRAM
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SALON
BUSINESS
Role
INTERACTIVE
PLAY
Value your know-how with your teams
and your clients in your salon.
SALON EMOTION
Do you want to re-enchant the client's emotional journey in your salon?
Whether you are a startup or a long time salon owner, you will discover in this workshop how to:
• Transform your client's in-salon journey, at each of the 7 steps of the visit
• Create a new salon concept and reenchant your client's in-salon experience
WORKSHOP 1 / 1 DAY / €
YOUR SALON BUSINESS
Beef up your skills in the management of your salon as a business, and identify drivers for development!
• Assess your salon's results of the salon and areas for improvement
• Create your dashboard
• Devise a development plan for your salon
WORKSHOP 2 /1 DAY / €
TEAM MANAGEMENT
MANAGE AND MOTIVATE YOUR TEAM
Create conditions conducive to well-being at work!
• Establish a motivational team management
• Conduct all kinds of interviews with staff members
• Set your managerial action plan
WORKSHOP 3 /1 DAY / €
& IN ALL YOUR TRAINING
GET BIGGER WITH DIGITAL
BY
L’ORÉAL PROFESSIONNEL WITH YOU AGAINST MSd
s
15'
PER DAY PROGRAM
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CELEBRITY
LOOKS
NEW Hands
ON
INTERACTIVE
Bring
your
material
Offer a « Red Carpet » service to each of your clients.
Following catwalks, Fashion Shows, Hottest celebrity looks
these collection are foremost a statement about the latest trends.
CELEBRITY LOOKS
Workshops Automn / Winter and Spring / Summer are essential to know how to offer
and create the most asked celebrity looks.
This complete training on the creation of the trendiest celebrities' looks is integrating:
• Look proposition diagnosis
• Cut
• Color
• Haircare
• Styling
• How to propose home maintenance
2 DAYS / €
& IN ALL YOUR TRAINING
GET BIGGER WITH DIGITAL
BY
L’ORÉAL PROFESSIONNEL WITH YOU AGAINST MSd
s
15'
PER DAY PROGRAM
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FORUM
2016
BUSINESS
NEW
Creativity
A three day event of Master classes, seminars, and shows with International Guest artists and Business
speakers, to motivate and inspire hairdressers, and share the keys to run a successful salon. This Global
event for L’Oréal Professionnel is the opportunity to network and exchange ideas.
• Business: Solutions to meet your client's needs
• Technical: Optimize your service offer
• Artistic: Inspiration to develop your creativity
UPLOAD THE APP:
L’Oréal Professionnel Business Forum
#lorealpro #glamteam
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HAIR & COLOUR TROPHY
2016
NEW
Creativity
The first global contest which brings you from your salon to the world’s stage.
An international hairdressing contest with different categories:
HAIR & COLOUR TROPHY
• Cut Award
• Styling Award
• Colour Award
• Young talent
• Men's image award
• Avant-garde award
• People's choice award
• Peer's choice award
Dare to enter the Hair & Colour Trophy, and Unleash The Star In You!
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YOUR
NATIONAL EVENTS
YOUR COUNTRY OFFER
Add your text and pictures
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APPS
It is an amazing inspiration tool to start a conversation with consumers and better understand their wishes.
Style My Hair is a Cut-Colour-Styling makeover application. Consumers can be inspired by the latest hair trends and
try on total looks. They can also play with hair colours, apply effects, and choose colour intensity.
At the end of the experience, consumers have access to a complete toolbox with a look overview, products
suggestion, and a salon locator to find the nearest salon and get the look.
HAIR PROFILER
APPS
THE FIRST IN SALON CONSULTATION TOOL TO COACH YOUR CLIENTS UNTIL THEIR NEXT SALON VISIT.
Live an eye-opening consultation experience. Get the right PRO FIBER prescription for any hair situation.
Make sure your clients follow their Pro Fiber home routine with personalized NEWSLETTERS.
GET DIGITAL
L’ORÉAL PROFESSIONNEL WITH YOU AGAINST MSd *
s
L’Oréal Professionnel With You Against MSDs is a program to prevent the Musculo Skeletal Disorders caused
by repetitive bad postures and bad gestures. During each training, we teach you a 15 minute per day-program
to fight MSDs. Thanks to a free mobile application every hairdresser will have his personal digital coach.
Available in 2016.
CHANNEL
In the L’Oréal Professionnel YouTube channel all hairdressers have access to the latest tutorials about the latest
products, trends, and services.
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MY CONTACTS
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SALON DEVELOPMENT
TRAINER
ACADEMY
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Academie L’Oréal
14 rue Royale 75008 Paris
01 40 20 60 00
Academie L’Oréal
14 rue Royale 75008 Paris
01 40 20 60 00
Academie L’Oréal
14 rue Royale 75008 Paris
01 40 20 60 00
facebook.com/lorealprofessionnel.ca
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