Book 1 - Conrad Realtors, Inc.

1000 South El Camino Real
San Clemente, CA 92672
Office: (949) 492-9400
Fax: (949) 492-2081
www.ConradRealEstate.com
Jeremy Conrad
Listing Broker
Jeremy’s enthusiasm, professionalism and strong desire to be of service to the
community has proven to be the keys to his tremendous success over the last
10 years. Being an expert on the Orange County market has enabled him to be
consistently ranked among the 1% of top producers here in Orange County! On
average, the total market time before a property sells has been 30 days of being
on the market or sooner. This is due to an aggressive marketing plan, extraordinary
negotiation skills and a positive mind-set.
Jeremy manages every listing detail throughout the selling process. With the help of
his trained staff, he can help make the sales process run as smooth as possible. Over
the many years of working in Real Estate, Jeremy has developed the tools needed to overcome any obstacle
and has put a great amount of emphasis on customer service and satisfaction. This has allowed us to enjoy a
large referral business from an extensive group of loyal clients and affiliates.
Bill Conrad
Listing Broker
Bill Conrad was born and raised in San Clemente, California where he grew up
surfing the beaches, skiing the local mountains, and watching the beautiful
California sunsets. Bill Conrad has lived in Orange County for over 25 years and he
understands the beauty and tranquility that Orange County has to offer. He has
personally witnessed its transformation into a diverse, fun, and family orientated
area.
With Bill’s experience and enthusiastic attitude, he has proven invaluable to every
seller. Bill’s daily responsibilities include overseeing the marketing of every property,
setting up showing appointments with prospective buyers, tracking new updates in
the local market and economy, new business development, and helping negotiate
all the intimate details of the transaction.
Bill attended the University of Arizona, where he fulfilled a Bachelor of Science Degree in the College of
Communications. Bill has developed firm negotiating skills, an undeniable can-do attitude and an aggressive
sales strategy for his real estate business. He works day and night to insure all the details of the transaction
are taken care of and insures that you are represented with the utmost professionalism.
Bob Conrad
Managing Broker
Bob Conrad has been the designated broker and owner of Conrad and Associates
since his father passed him the torch in 1971. Ever since that day, he has successfully
brokered thousands of commercial and residential purchases. His background and
experience ranks within the top real estate brokers in California. By virtue of the
affiliations, designations and offices held by agents and brokers of the company,
clients of Conrad and Associates benefit from the referral and relocation business
gained through established networks. Bob Conrad has developed the greatest
respect in reference to ethics and integrity. Be assured that every transaction is
thoroughly looked over by Bob Conrad. We pride ourselves on taking care of the
details and never risking your biggest financial investment.
Don’t Take Our Word For It!
Due to our unparalleled commitment to customer service,
recent satisfied clients have submitted letters of thanks and some greatly appreciated reviews.
“Thanks for all your help. The house is unbelievable- I couldn’t have found it without you!”
Darin Erstad
Retired Professional Baseball Player- Los Angeles Angels
“AS ALWAYS...You are the first to respond. You are accurate in your response. You answered all my questions precisely and
completely. Duly Noted - on EVERY point. Thank you.”
Philip R. Johnson (Senior Vice President, Special Assets Department)
Sunwest Bank
“Thanks for making this a hassle free transaction. I was on the road 80% of the time and it was nice to know all the details were
handled professionally. Thanks for all your help and I will definitely pass on your name to anybody else on the team that needs help
with their home!”
John Lackey
Starting Pitcher, Boston Red Sox
“I just wanted to say thank you for all your efforts. We really appreciate the efforts your group put into this. It really was a fluid
process for a real estate transaction, which I imagine can be tricky at times. Sarah also did a great job and has been very helpful in
taking care of these last loose ends.”
Christopher Aitken
Law Offices of Aitken, Aitken & Cohn
“Conrad and Associates pretty much held my hand through the whole house finding and buying process. Not being too
knowledgeable of the South Orange County Area, they showed me every type of neighborhood imaginable. If it were not for their
patience with me, telling them “no” to who knows how many properties, I would never have settled. I couldn’t be more pleased.”
Adam Kennedy
Starting 2nd Baseman, Los Angeles Dodgers
“Our family has relied on Conrad and Associates for the purchase and sale of our home. They are the most knowledgeable realtors
for this area with an outstanding record of performance. Their creative approach to marketing made the difference for us in the
recent sale of our home in south San Clemente. Their consistent performance and integrity over more than fifty years is a testament
to the Conrad’s philosophy of representing their clients’ interests in the most energetic and professional manner.’’
Steadman and Peggy Upham
President - University of Tulsa
“It is with pleasure that I write to thank you for your excellent and very professional service. Everyone at the Conrad & Associates
Realtors office was very helpful and responded to our needs in a timely and accurate manner. As far as I am concerned, with all the
available options to choose from, I couldn’t have made a better choice than Conrad & Associates.”
Michael G. Leggett (Senior Vice President)
CB Richard Ellis, San Francisco
“We would like to express our gratitude to the Conrad Real Estate team, especially Jeremy and Bill Conrad. When our family hired the
Conrad’s to sell our home in these rather uncertain times we were apprehensive as many people are when your home has already
been on the market a fair amount of time. Have had two previous Real Estate companies list the house without any success, this
made us wonder if our goal could ever be met. Our home sale was successful and we will always feel we had just the right agents for
the job. Wishing you many years of successful real estate transactions!”
Patricia, Jay, and Audrey Oberman
Retired- Sold 239 Avenida Serra, San Clemente
“Thanks for making this transition (as hard as it is for us) as easy as possible. You are an excellent realtor and we would be happy to
refer anyone to you! You have been such the professional!”
Karli Farley
Para legal - Irvine Company
TRACK RECORD
Track Record
The following pages are the Southern California Multiple Listing Service statistics for Jeremy
Conrad and Bill Conrad from 2009 – March 15th 2012. They reflect closed escrows for only Bill
and Jeremy Conrad and not the whole office. Since 2002, our sales team has successfully closed
over 400 transactions. Over the 47 year history here in Orange County, we have successfully
closed over 5000 transactions. This is provided so you can see that we are very active agents in
the area and we have the experience to get your property sold in today’s market. In comparison
the average agent sells 2.5 homes a year!
Jeremy Conrad & Bill Conrad
Conrad & Associates, Realtors
2009 – March 25th 2012 Closed Transactions
Total Sales Volume: $ 124,343,900
Address
50 Corniche Dr #G
2916 Calle Heraldo
217 Ave Santa Barbara
2910 Carta Taza
133 W Ave Valencia
33965 Malaga Dr
224 Ave Lobeiro
1602 Via Ameno
137 Ave Serra
2178 Via Aguila
228 W Ave Cordoba
154 W Ave De Los Lobos Marinos
34135 Calle La Primavera
25191 Via Piedra Blanca
11 W Ave San Gabriel
405 Ave Granada #302
3405 S. El Camino Real
3262 Paseo Gallita
162 W Ave Cornelio
26 Via Sonrisa
109 Ave Santa Margarita
211 Ave De La Grulla
209 Ave De La Grulla
36 Deerwood Ln
507 Ave Victoria
13 Via Lucena
5501 Costa Escondida
225 Ave Vista Del Oceano
206 Ave Montalvo
404 Ave Crespi
426 Calle Vista Torito
Represented
Seller/Buyer
Buyer
Buyer
Buyer
Seller/Buyer
Seller
Seller/Buyer
Seller
Seller/Buyer
Seller/Buyer
Seller/Buyer
Buyer
Seller
Seller
Seller/Buyer
Seller
Buyer
Seller
Seller
Buyer
Buyer
Seller
Seller
Buyer
Buyer
Buyer
Seller
Buyer
Seller
Seller
Seller
Price
$279,900
$499,000
$249,000
$680,000
$655,000
$449,900
$599,000
$615,000
$429,000
$600,000
$1,100,000
$600,000
$875,000
$730,000
$350,000
$570,000
$560,000
$375,000
$742,000
$570,000
$265,000
$759,250
$769,250
$500,000
$1,030,000
$985,000
$585,000
$900,000
$330,000
$515,000
$650,000
Date
Pending Sale
Pending Sale
Pending Sale
Pending Sale
Pending Sale
Pending Sale
Pending Sale
Pending Sale
Pending Sale
3/14/2012
3/13/2012
3/12/2012
3/9/2012
3/7/2012
3/6/2012
2/28/2012
2/15/2012
2/9/2012
1/31/2012
1/24/2012
1/18/2012
1/13/2012
1/13/2012
1/13/2012
1/13/2012
12/19/2011
12/14/2011
12/13/2011
12/2/2011
11/30/2011
11/28/2011
Seller
Buyer
Buyer
Buyer
Buyer
Buyer
Buyer
Buyer
Buyer
Buyer
Buyer
Seller
Seller
Seller
Seller/Buyer
Seller
Seller
Seller
Seller
Seller/Buyer
Seller
Buyer
Seller
Seller
Seller
Seller
Seller/Buyer
Seller
Buyer
Seller
Seller
Buyer
Seller
Seller
Seller/Buyer
Buyer
Buyer
Seller
Buyer
Buyer
Seller/Buyer
Seller
Seller
Seller
Seller
Seller
Seller/Buyer
Seller/Buyer
Seller/Buyer
Buyer
$550,000
$366,000
$800,000
$595,000
$637,500
$475,000
$1,225,000
$725,000
$340,000
$875,000
$645,000
$494,000
$495,000
$555,000
$550,000
$540,000
$640,000
$370,000
$545,000
$739,000
$1,100,000
$665,000
$1,200,000
$433,000
$805,000
$365,000
$457,000
$775,000
$760,000
$830,000
$605,000
$805,000
$780,000
$435,000
$760,000
$310,000
$560,000
$825,000
$1,240,000
$950,000
$645,000
$221,000
$890,000
$916,000
$342,500
$800,000
$645,000
$624,650
$1,400,000
$510,000
11/14/2011
10/27/2011
10/27/2011
10/25/2011
10/21/2011
10/17/2011
10/14/2011
10/7/2011
9/27/2011
9/15/2011
9/15/2011
9/14/2011
9/6/2011
8/31/2011
8/26/2011
7/29/2011
7/29/2011
7/28/2011
7/22/2011
7/19/2011
7/18/2011
7/7/2011
7/1/2011
6/30/2011
6/27/2011
6/24/2011
6/24/2011
6/17/2011
5/23/2011
5/17/2011
5/16/2011
5/10/2011
5/9/2011
5/2/2011
5/2/2011
4/25/2011
4/20/2011
4/18/2011
4/14/2011
4/7/2011
4/6/2011
3/25/2011
3/22/2011
3/10/2011
2/24/2011
2/23/2011
2/15/2011
2/4/2011
1/19/2011
1/14/2011
TRACK RECORD
5608 Costa Maritima
117 Ave Baja
2613 Canto Rompeolas
50 Ave Cristal
122 W Canada
166 Ave Miramar
239 Ave Pelayo
507 W Ave Lobos Marinos
3324 Calle La Veta
227 W Escalones
120 W Ave Lobos Marinos
106 E Ave Junipero
1059 S Road Runner Rd
312 Ave Sierra
2487 S Ola Vista #B
1800 Entrada Paraiso
128 W Canada
3131 Michelson Dr #506
33891 Cape Cove
611 Calle Canasta
508 W Ave Lobos Marinos
157 W Ave Junipero
553 Ave Buenos Aires
1401 Ave De La Estrella
44 Winfield Dr
723 Calle Perlino
115 Ave San Diego
139 W Ave Los Lobos Marinos
221 W Ave Gaviota
128 Ave Princesa
27002 Calle Dolores
211 W Mariposa
212 Ave Lobeiro
105 Del Gado Rd
250 Ave Victoria
28935 Paseo Picasso
113 W Ave Cadiz
434 Calle Gomez
232 W Marquita
26651 Paseo Callado
401 E Ave Magdalena
1042 Calle Del Cerro #208
258 Ave Victoria
68 Via Regalo
2920 Camino Capistrano #9B
121 W Ave Lobos Marinos
121 Paseo De Cristobal
225 and 227 Ave Del Mar
1545 Ave Salvador
6125 Camino Forestal
TRACK RECORD
4107 Calle Juno
243 W Canada
225 Ave Lobeiro
38 Calle Akelia
243339 Pasto Rd #A
113 Del Poniente
363 Plaza Estival
29702 Ana Maria Ln
31692 Paseo Isabella
230 Esplanade
229 Ave Serra
129 Esplanade
302 W Paseo de Cristobal
206 Calle Lasuen
1325 Bonnie Doone Terrace
140 W Ave Lobos Marinos
2490 S Ola Vista #9
216 W Ave Cordoba
2004 Paseo Laro
23 Calle Guijarro
1803 S Ola Vista
3729 Diamante
128 W Ave Lobos Marinos
244 W Ave Marquita
2864 Calle Guadalajara
404 Ave Granada
28622 Mill Pond
6471 Yale Circle
321 Cazador Ln
116 Avenida Cota
153 W Ave Cadiz
219 W Ave Palizada
34432 Camino El Molino
20 Calle Mandarina
22611 Rockford Dr
2027 Via Mantaraya
117 Ave Del Reposo
1006 S. El Camino Real
39 Via Pacifica
132 Avenida Victoria
26562 Via Sacramento
215 W Ave San Antonio
1541 Buena Vista #7
239 Del Mar
34 Paseo Del Rey
202 E Ave San Gabriel
7 Vista Del Ponto
26507 Via Sacramento
203 Terramar
27001 Avenida Las Palmas
Seller
Seller
Seller
Buyer
Seller
Seller
Seller
Seller
Seller
Seller/Buyer
Seller
Buyer
Buyer
Seller
Seller
Buyer
Buyer
Seller
Seller
Buyer
Seller
Seller
Seller
Buyer
Seller
Seller
Seller
Seller/Buyer
Buyer
Buyer
Seller/Buyer
Buyer
Buyer
Buyer
Buyer
Seller/Buyer
Seller/Buyer
Seller/Buyer
Seller
Buyer
Seller/Buyer
Buyer
Seller/Buyer
Seller
Buyer
Buyer
Seller
Seller
Seller
Buyer
$745,000
$406,000
$675,000
$654,900
$212,000
$463,000
$346,000
$711,700
$860,000
$815,000
$834,000
$560,000
$1,100,000
$1,765,000
$1,550,000
$560,000
$395,000
$1,150,000
$505,000
$686,000
$965,000
$787,000
$749,000
$550,000
$840,000
$1,150,000
$675,000
$469,500
$775,000
$650,000
$625,000
$480,000
$600,000
$570,000
$500,000
$390,000
$810,000
$850,000
$626,000
$520,000
$493,000
$717,750
$587,000
$900,000
$337,500
$545,000
$400,000
$579,000
$740,000
$615,000
1/11/2011
1/4/2011
12/23/2010
12/21/2010
12/20/2010
12/15/2010
12/10/2010
12/10/2010
12/9/2010
12/9/2010
12/3/2010
11/8/2010
11/1/2010
11/1/2010
10/27/2010
10/15/2010
10/13/2010
10/4/2010
9/21/2010
9/20/2010
9/16/2010
9/16/2010
9/15/2010
9/15/2010
9/10/2010
8/25/2010
8/1/2010
7/28/2010
7/23/2010
7/22/2010
7/9/2010
6/18/2010
6/10/2010
6/8/2010
5/28/2010
5/26/2010
5/25/2010
5/18/2010
5/12/2010
5/10/2010
5/4/2010
4/30/2010
4/22/2010
4/20/2010
4/8/2010
4/2/2010
3/29/2010
3/22/2010
3/12/2010
2/17/2010
Seller
Buyer
Seller
Buyer
Buyer
Seller
Buyer
Buyer
Seller/Buyer
Seller/Buyer
Seller
Seller
Seller
Seller
Buyer
Seller
Seller/Buyer
Buyer
Seller/Buyer
Buyer
Seller
Buyer
Buyer
Buyer
Buyer
Seller
Seller
Buyer
Seller/Buyer
Buyer
Buyer
Buyer
Seller
Seller
Seller
Buyer/Seller
Buyer/Seller
Buyer
Buyer/Seller
Seller
Seller
Seller
Buyer
Buyer
Buyer
Buyer
Seller
Seller
$1,100,000
$753,000
$977,500
$396,500
$500,000
$1,100,000
$603,000
$399,900
$862,000
$415,000
$1,025,000
$1,125,000
$1,100,000
$975,000
$429,000
$650,000
$445,000
$308,000
$650,000
$675,000
$1,070,000
$308,000
$425,000
$925,000
$235,900
$790,000
$400,000
$1,450,000
$625,000
$635,000
$725,000
$450,000
$625,000
$490,000
$399,900
$775,000
$575,000
$490,000
$630,000
$695,000
$646,000
$1,050,000
$210,000
$550,500
$549,000
$420,000
$639,000
$729,000
2/15/2010
2/10/2010
1/22/2010
1/19/2010
1/18/2010
1/10/2010
1/7/2010
1/4/2010
12/4/2009
11/19/2009
10/28/2009
10/23/2009
10/22/2009
10/16/2009
10/15/2009
10/8/2009
10/7/2009
10/6/2009
9/2/2009
9/1/2009
8/20/2009
8/15/2009
8/1/2009
7/31/2009
7/29/2009
7/27/2009
7/24/2009
7/24/2009
7/2/2009
6/26/2009
6/19/2009
6/19/2009
6/17/2009
6/12/2009
6/11/2009
6/4/2009
5/29/2009
5/27/2009
5/21/2009
5/20/2009
5/19/2009
4/24/2009
4/24/2009
4/24/2009
4/22/2009
4/15/2009
4/1/2009
3/25/2009
TRACK RECORD
151 Lobos Marinos
15 Via Soria
20 Calle Castillo
1355 Felipe
23701 Via Potes
625 Acapulco
113 W Ave Santiago
24 Suffolk Downs
1803 S Ola Vista
34 Albergar
318 Ave Monterey
509 W Lobos Marinos
144 W Lobos Marinos
2004 Via Aguila
389 Calle Borrego
131 Ladera Ln
2641 Valewood Ln
1054 Calle Del Cerro #803
241 Ave Del Mar
20 Kamalii Ct
3813 Calle Tiburon
1054 Calle Del Cerro #803
212 Avenida Montalvo
92 Via Regalo
22 Mesquite
410 Avenida Crespi
2236 E Cypress St
315 Ave. Gaviota
137 Esplanade
131 W Ave San Antonio
141 Lobos Marinos
24 Paseo Vista
139 Ave Del Poniente
24 Camino Silla
2171 Ave Espada
115 Trafalgar Lane
1408S Ola Vista
137 Esplanade
1404S Ola Vista
1204S Ola Vista
110 Ave Barcelona
224 Ave Barcelona
30902 Clubhouse Dr #4E
38 Calle Prospero
31 Ave Fortuna
212 Avenida Montalvo #E
2703 Via Montezuma
39 Calle Maravilla
What We Do To Get
Your Home Sold!
Main Objectives:
• To expose your home to as many qualified, motivated buyers as possible
• To assist you in getting as many qualified offers as possible until it is sold
• To communicate to you the weekly results of our activities
• To assist you in negotiating the highest dollar value…between you and the buyer
MARKETING PLAN
• To provide you with accurate information so that you can a make an informed, intelligent decision
The Aggressive Approach to Getting Your Home Sold:
Submit your home to our local Multiple Listing Service.
Professionally market, photograph, and advertise your home so that potential buyers and brokers will discover the value of
your home versus the competition.
Prospect daily to potential buyers, investors, developers, your surrounding neighbors, our past
clients, and our extended list of Orange County contacts.
We proactively work to create interest and offers on your house from the first day you hire us. Our #1 goal is to expose your
home to as many qualified buyers as we can.
Promote your property to the most qualified, professional real estate agents in the county by
presenting the property’s best features and benefits.
We will mail, fax, or email the information to the top brokers in town. If possible, perform a broker preview in the first week.
We will contact you with the broker’s feedback and recommend any changes regarding the condition or price.
Price your home competitively to open the market for buyers.
We have extensive knowledge of the current market and trends. We will recommend an aggressive price and marketing plan
to get your property sold within the first 30-90 days of listing the home for sale.
We will provide weekly updates, any feedback we may have received from showings, and any
changes in the market place.
It is extremely important to stay on top of the market trends. We will make sure you are properly communicated with in
regards to the sale of your property.
Send a “Just Listed!” mailer to neighboring properties in the area. (Can keep price confidential)
This gives you more exposure to your immediate area and creates leads for potential buyers. This will create a buzz from the
surrounding area so that they can tell their friends and family of your beautiful property.
Send an email and letter to over 1,500 people in our past client, friends and family database
notifying them of the new listing.
We have been in the business for 47 years and have an extensive network of people we contact on a regular basis. This list
includes prominent business owners, stock brokers, CPA’s, attorney’s, doctor’s, sports players/agents, local community leaders,
top real estate brokers and many more.
Obtain worldwide internet exposure 24 hours a day!
By listing with us, we will make sure your property is exposed and marketed to every website available to potential buyers:
ConradRealEstate.com, Loopnet.com, Homes.com, Realtor.com, Craigslists.com, Monstermoving.com, Homeseekers.
com, RealEstateEspanol.com, LATimes.com, Socalhomesite.com, SoCalMLS.com, Trulia.com, OCRealEstateFinder.com,
Monstermoving.com, Worldproperties.com, Cyberhomes.com, Google.com, Yahoo.com, Hotpads.com, MyRealty.com.
Obtain local exposure through paper advertising.
Submit marketing ads to O.C. Register, SC Times, Sunpost News, Estates Magazine, Distinctive Homes Magazine, and any other
appropriate paper media we feel suitable for your property.
Create a professional flyer with high quality pictures and feature comments to help promote your
property.
We will create a professional eye catching flyer with high-end photography and a list of the best features. This will make sure
the potential buyers remember all the great features your property has to offer.
Add additional exposure through a professional sign and lock box.
We try to make it as convenient as possible for buyers to see your home with easy showing instructions and a key lockbox for
the real estate agents.
If you would like, we can perform open houses.
We will perform open houses whenever it is convenient for you and your family to pickup potential buyers for your property.
Whenever possible, pre-qualify the prospective buyers.
We don’t like to waste our client’s valuable time. We will make sure potential buyers have the resources and motivation to
close the deal.
Represent you on all offer presentations…to assure you in negotiating the best possible price and
terms.
When we receive an offer, we will use our knowledge and sales skills to negotiate you the best price and terms.
We sell homes at a high level and have the skills to get you the best terms. In today’s market, buyers and buyers
agents are very selective. We understand the market conditions and will advise you accordingly.
Personally and professionally take care of any issues during escrow.
In today’s market, we don’t leave your largest investment to chance. We don’t delegate or ignore problems that come up
during escrow. We represent you from the day you hire us until the deal successfully closes. We have been in the business for
over 47 years and have the experience to represent you on every detail of the transaction.
Make sure the transaction successfully closes.
Fulfill the loan requirement, escrow instructions/paperwork, title, home inspection, negotiate credit request, obtain appraisal
clearance, termite inspection/clearance, city/state/HOA disclosures and other closing procedures. Our full time transaction
coordinator will help you schedule all the appointments and assist you with the mandatory paperwork.
Deliver your check at closing!!
MARKETING PLAN
Add a “800#” sign rider on top of the sign
When available, we will post a “1-800” information line tied to your property. This message will communicate all the great
features of your property and the current asking price. Since this system tracks the phone numbers coming in, we can followup for feedback and to set up a showing appointment.
Where Do Buyers Come From?
According to the National Association of Realtors 2008
Get Exposed To The World!
Sample Marketing Material
Conrad & Associates
1000 South El Camino Real
San Clemente, CA 92672