State of the Retail Q4 2011

Transcripción

State of the U.S. Online Retail Economy in Q4 2011
February 2012
Gian Fulgoni, Chairman, comScore, Inc.
Andrew Lipsman, VP Industry Analysis, comScore, Inc.
Note: A copy of this presentation will be sent to all attendees within 24 hours of today’s webinar
Data sourced from comScore‟s global panel of 2 million Internet
users via behavioral tracking and custom surveys
2 million person panel
360°View of Consumer Behavior
Web Visiting
& Search
Behavior
Online
& Offline
Buying
Analysis Parameters
Online
Advertising
Exposure
Advertising
Effectiveness
Transactions
Media & Video
Consumption
PANEL

E-commerce data includes all worldwide buying on U.S.
sites

Unless explicitly stated otherwise, the term e-commerce
refers to online retail spending, as measured by
comScore, which excludes travel, autos and auctions

Behavioral activity through December 2011 measured via
the fixed Internet

Survey conducted week of January 30, 2012 (n=1083)

Consumer Measurements:
Demographics,
Lifestyles
& Attitudes
Mobile Internet
Usage & Behavior
© comScore, Inc. Proprietary and Confidential.

2
–
Site Visitation
–
Online Buying
–
Attitudes and Sentiment
–
Demographic Segments
–
Mobile e-commerce
Retailer Views:
–
Large vs. Small Retailers
–
Impact of Social Media
Validation of comScore Sales Data:
Comparison of comScore data to U.S. Department of Commerce
Quarterly U.S. e-Commerce Growth* vs. YA
Source: comScore & U.S. Department of Commerce (DOC)
50%
comScore Estimate of DOC
Dept. of Commerce (DOC)
40%
% Growth vs. YA
30%
Correlation: 0.96
20%
10%
0%
2005 2005 2005 2005 2006 2006 2006 2006 2007 2007 2007 2007 2008 2008 2008 2008 2009 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011
- Q1 - Q2 - Q3 - Q4 - Q1 - Q2 - Q3 - Q4 - Q1 - Q2 - Q3 - Q4 - Q1 - Q2 - Q3 - Q4 - Q1 - Q2 - Q3 - Q4 - Q1 - Q2 - Q3 - Q4 - Q1 - Q2 - Q3
-10%
3
*Note: To be consistent with DOC, comScore estimate excludes
travel and event tickets but includes auction fees and autos.
State of the Economy
A Review of Key Macroeconomic Trends
4
Total e-Commerce spending continues to recover strongly from the
recession, posting a +12% gain Y/Y in 2011. Retail e-Commerce up 14%
U.S. e-Commerce Dollar Sales Growth ($ Billions)
Source: comScore e-Commerce Measurement
+12%
+9%
+7%
+17%
+19%
+22%
+26%
+29%
$72
Travel
Retail
$30
$40
$51
$77
$69
$61
$42
2002
2003
+26%
$67
+12%
$84
+9%
$85
$80
-5%
$130
0%
$256
2004
$82
+11%
$162
+14%
+6%
+20%
+28%
+26%
$94
+13%
+33%
$53
$214 $209 $228
$171
$143
$117
$93
$200
-2%
$102 +24%
+24%
2005
2006
5
$123 +20% $130
2007
2008
+6%
2009
$142 +10%
2010
2011
Channel shift accelerating: e-Commerce growth shows significant gains,
nearly triple the growth rate of total retail in Q4 2011
Quarterly e-Commerce Sales Growth vs. YA
23%
23%
19%
17%
13%
11%
10%
11%
6%
Q1
2007
Q2
2007
Q3
2007
Q4
2007
Q1
2008
Q2
2008
Q3
2008
3%
-3%
Q4
2008
0%
-1%
-2%
Q1
2009
Q2
2009
Q3
2009
Q4
2009
Q1
2010
4%
Q1
2007
4%
Q2
2007
3%
Q3
2007
Q4
2007
4%
9%
Q2
2010
Q3
2010
Q1
2008
Q2
2008
1%
Q3
2008
-8%
Q1
2009
Q2
2009
-10%
-9%
Q3
2009
-7%
6
Q1
2011
Q2
2011
Q3
2011
Q4
2011
Q4
2009
8%
7%
2%
Q4
2008
Q4
2010
When excluding autos, gas and
food/beverage, Q4 2011 retail growth
is up only +3% versus 2010
6%
2%
14%
14%
13%
9%
Quarterly Retail & Food Services Sales Growth* vs. YA
Source: U.S. Department of Commerce (DOC)
5%
12%
7%
5%
Q1
2010
Q2
2010
Q3
2010
Q4
2010
Q1
2011
7%
7%
Q2
2011
Q3
2011
5%
Q4
2011
*Note: The U.S. Department of Commerce calculation includes total
retail and food service sales, which also includes motor vehicles and
parts dealers.
e-Commerce share of all consumer sales continues to grow, with
almost one in every ten discretionary dollars spent online
e-Commerce Share of Corresponding Consumer Spending*
Source: comScore for e-Commerce & U.S. Department of Commerce (DOC) for Retail
10.0%
8.6%
e-Commerce Share
9.0%
8.0%
7.4% 7.3%
7.0%
6.4%
5.0%
4.6%
4.0%
3.0%
3.7%
5.3%
5.3%
4.3%
4.0%
4.5%
8.1%
8.0%
7.7%
6.3%
5.1%
7.7%
6.7%
5.9%
6.0%
7.6% 7.7%
6.5% 6.6%
6.8%
6.9%
5.9%
5.0%
4.3%
e-Commerce share peaks in
colder seasons (Q4 & Q1)
2.0%
1.0%
0.0%
*Note: e-Commerce share is shown as a percent of DOC’s Total Retail Sales excluding Food
Service & Drinking, Food & Bev. Stores, Motor Vehicles & Parts, Gasoline Stations and Health &
Personal Care Stores.
7
7.1%
8.9%
7.1%
7.6%
Overall e-Commerce dollar sales posted double-digit gains in every
quarter in 2011, reaching almost $50 billion in Q4
e-Commerce Dollar Sales ($ Billions)
% Chg vs.YA
+11% +13%
+6%
-3%
0%
-1%
-2%
+3%
+10%
+9%
+9%
+11%
+12%
+14%
+13%
+14%
$49.7
$43.4
$39.0
Billions ($)
$38.1
$38.0
$33.9
$31.2
$30.6
$30.3
$31.0
$30.2
$32.9
$37.5
$36.3
$32.1
$29.6
Q1 '08 Q2 '08 Q3 '08 Q4 '08 Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 Q3 '10 Q4 '10 Q1 '11 Q2 '11 Q3 '11 Q4 '11
8
Consumers earning $100k+ showed double-digit e-commerce growth rates for the
third consecutive quarter, while the middle class also grew at the best rate in more
than a year
e-Commerce Sales by Income Segment ($ Billions)
Growth vs. YA
Under $50K
(23% of Total)
$100K or more
(34% of Total)
$50K - $99K
(43% of Total)
+6%
+2%
+8%
+3%
+9%
+9%
+7%
+12%
+15%
+16%
$20.0
$17.5
$18.3
+26%
+39%
+28%
+31%
+22%
$15.3
$14.6
$12.2
$10.0
Q4 '10
$15.1
$15.4
$13.5
$12.4
$12.1
$10.3
$9.4
Q1 '11
Q2 '11
$8.9
Q3 '11
Q4 '11
Q4 '10
Q1 '11
Q2 '11
9
Q3 '11
Q4 '11
Q4 '10
Q1 '11
Q2 '11
Q3 '11
Q4 '11
Overall consumer sentiment has improved, with 54% stating the
economy is in „poor‟ condition (2nd lowest percentage since 2009)
Percent of Consumers Who View The Economy as Poor
Q. How would you rate economic conditions today?
Source: comScore Surveys
77%
68%
Jan-09
Apr-09
66%
Jul-09
61%
Oct-09
61%
Jan-10
59%
62%
Apr-10
Jul-10
61%
52%
Oct-10
10
Jan-11
59%
60%
62%
Apr-11
Jul-11
Aug-11
60%
Oct-11
54%
Jan-12
Consumer concern over unemployment dropped to 31% in January
Percent of Respondents Citing Their One Most Important Issue
Q. Based on your current situation, which one of the following economic conditions most concerns you?
Source: comScore Surveys
54%
50%
46%
44%
Unemployment /
Job Security
40%
Rising
Prices
32%
45%
42%
42%
43%
42%
33%
32%
30%
36%
37%
38%
37%
37%
31%
28%
29%
Financial
Markets
Real Estate / Home
Values
15%
13%
13%
13%
7%
8%
29%
8%
8%
9%
9%
10%
10%
8%
27%
12%
11%
12%
10%
7%
9%
7%
7%
8%
9%
10%
Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12
11
Retailer and Product Category Overview
12
Most categories show strong growth in Q4 2011 versus Q4 2010
Q3 2011 e-Commerce Sales Growth vs. YA by Retail Category
Q4 2011
Growth
vs. YA
Relative Chg
Growth Rate Q4
2011 vs. Q3 2011
Product Category
Digital Content and Subscriptions
Very Strong
Jewelry & Watches
Very Strong
Consumer Electronics (x PC Peripherals)
Very Strong
Sport & Fitness
Very Strong
Computers/Peripherals/PDAs
Very Strong
Apparel & Accessories
Very Strong
Event Tickets
Strong
Flowers, Greetings & Misc. Gifts
Strong
Books & Magazines
Strong
Video Games, Consoles & Accessories
Strong
Furniture, Appliances & Equipment
Strong
Consumer Packaged Goods
Strong
Office Supplies
Moderate
Home & Garden
Moderate
Q4 growth rates of 15% or
higher
Q4 growth rates of 10-14%
Q4 growth rates of 5% to 9%
13
E-Commerce has shown growth in essentially every metric versus a year
ago, including total buyers, dollars per buyer and average order value
Key e-Commerce Buyer and Transaction Measures
Q4 2011 vs. YA
Metric
Q4 2010
Q4 2011
% change
Dollar Sales ($ Billions)
$43
$50
+14%
Dollars per buyer
$261
$272
+4%
Buyers (Millions)
166
182
+10%
Average Order Value
$92
$97
+6%
Transactions (Millions)
475
511
+8%
Transactions per Buyer
2.9
2.8
-2%
Buyer Penetration (Total Internet)
69%
74%
+7%
14
Compared to 2010, smaller retailers gained share of quarterly eCommerce sales versus the top-25 retailers
Top-25 Retailers vs. All Other Retailers: Share of Quarterly
U.S. e-Commerce Sales
32.3%
30.1%
31.2%
32.3%
33.6%
32.1%
32.4%
All Other Retailers
Top 25 Retailers
67.7%
69.9%
68.8%
67.7%
66.4%
67.9%
67.6%
Q2-2010
Q3-2010
Q4-2010
Q1-2011
Q2-2011
Q3-2011
Q4-2011
15
Over half of all online transactions included free shipping in Q4 2011,
the highest level ever seen
Percentage of e-Commerce Transactions with
Free Shipping
58%
56%
61%
60%
59%
42%
44%
39%
40%
41%
51%
53%
57%
60%
49%
47%
43%
40%
48%
52%
Q3 09 Q4 09 Q1 '10 Q2 '10 Q3 '10 Q4 '10 Q1 '11 Q2 '11 Q3 '11 Q4 '11
% Transactions with Free Shipping
% Transactions with Paid Shipping
54% of consumers stated in a recent survey* that if they reached the end of an e-Commerce
transaction and free shipping was not offered, they would cancel their purchase
*comScore survey – Jan 2012
16
Amazon sites continue to break their own records, reaching 111
Million UVs in Q4, a 31% increase from 2010
Avg. Monthly UVs (MM) on Select Retail Sites in Q4 2011
Source: comScore Media Metrix U.S. Data
Amazon Sites
111.5
Wal-Mart
53.2
Apple.com
50.6
Target Corporation
+31% vs. Q4 2010
+11% vs. Q3 2011
34.9
Best Buy Sites
30.7
Netflix.com
29.7
Hewlett Packard
25.6
Sears.com
17.8
JCPenney Sites
17.3
Macy's Inc.
16.5
17
The overall popularity of flash-sale sites continues to grow, with
several sites showing triple-digit growth versus a year ago
U.S. Unique Visitors (000) to Leading U.S. Flash Sales Sites
Source: comScore Media Metrix, U.S., December 2011
Woot.com
Y/Y Growth
+62%
2,428
HauteLook.com
1,701
Zulily.com
1,655
+115%
+153%
Gilt Groupe
1,186
+30%
MyHabit.com
1,163
N/A
Ideeli.com
925
OneKingsLane.com
RueLaLa.com
Totsy.com
EBay Fashion Vault
+40%
716
+206%
590
+36%
520
+8,306%
487
N/A
Kids clothing site Totsy.com has exploded on the Flash Sale scene,
reaching 520,000 UVs in Dec-2011, vs. just 6,000 in Dec-2010
18
Online Retail Advertising in 2011
19
Internet advertising spending surged in 2011, reaching $7.9 Billion in Q3,
up 22% vs YA -- a growth rate about 6X faster than all media spending
Quarterly Revenue Trend ($ Billions)
Q3 2011 $7.9 B
+22% vs YA
2000 - 2011
$8
$7
$6
$5
$4
$3
$2
$1
$$0
2000
2001
2002
2003
2004
2005
20
2006
2007
2008
2009
2010
Source: IAB Internet Advertising Revenue Report, Q1 2000 - Q3 2011 IAB &
PricewaterhouseCoopers
2011
Netflix and eBay were the top retail advertisers in 2011, serving 37
billion and 28 billion total impressions, respectively
Total Advertising Impressions (Billions) Served Across the Internet in 2011 – Top Retailers
Source: comScore Ad Metrix
37.0
Netflix
eBay
28.0
QuiBids
11.2
JustFabulous
9.8
Amazon.com
8.2
Sears
6.2
Apple Inc.
5.9
Wal-Mart
5.1
ShoeDazzle.com
5.0
Target
4.8
RadioShack
4.5
21
Ad impressions delivered on Amazon.com (not including Amazon‟s
own ads) are up 81% versus a year ago
Impressions Delivered (in Millions) & Selected Leading Creatives on Amazon & Walmart
Source: comScore Ad Metrix, U.S., Jul-2010 to Dec-2011
3,000
2,500
Amazon.com
+81% vs. Dec ‟10
+12% vs. Nov „11
Amazon.com
Walmart.com
2,000
1,500
Walmart.com
1,000
500
0
22
Despite click rates of only 0.1%, comScore research has shown that
display ads can lift retailer sales – both online and offline
Dollar Sales Lift Among Households
Exposed to Online Advertising
Conclusions
 Exposure to display ads
doesn‟t just impact online
sales – it lifts in-store
sales as well
% Lift: 17%
$11,550
$9,905
 The absolute dollar lift
in offline sales is 5x higher
than the lift in e-commerce
sales
% Lift: 27%
$994
$1,263
Online
Unexposed
 The click is misleading
as a measure of campaign
effectiveness
Offline
Exposed
23
Source: “Whither the Click?” 139 comScore studies in the
June 2009 Journal of Advertising Research
Making Measurement Make Sense (3MS) Mission:
 Reduce costs of doing business due to
complexity of digital advertising ecosystem
 „Single Tag‟ solution to reduce complexity
 Improve reporting of ad exposure
 Bolster confidence that ads delivered are
actually visible
24
Billions of impressions are being delivered – how can retailers ensure
the right consumers are seeing the messaging?
25
vCE Charter Study
18 campaigns
2 billion impressions
400k sites
Allstate
26
Charter Findings
In-view ad rates ranged from
55% to 93% across 18 campaigns
69%
AVERAGE
0%
10%
20%
30%
40%
50%
27
60%
70%
80%
90%
100%
Mobile Retail Trends
28
2011: The Rise of Mobile & Tablet Commerce
Percentage of Total e-Commerce Dollars Spent via Mobile or Tablet Device
Source: comScore Mobile Measurements
9%
8%
Spike in percentage of
e-commerce sales via
mobile coincides with
surge in tablet ownership
5%
3%
3%
Q3
2010
Q4
2010
6%
2%
Q2
2010
Q1
2011
Q2
2011
Q3
2011
Q4
2011
29
6.5 million new smartphones were activated in Dec 2011, the highest month
of activations on record; almost 100 million people now own smartphones
Acquisition Trend for Smartphone Subscriber Base and
Total Smartphone Subscriber Base
Source: comScore MobiLens, 3 Mo. Avg. Sep-2009 to Dec-2011
New Smartphone Acquisitions (In Millions)
Total Smartphone Subscriber Base (In Thousands)
+7.0
+6.5
+6.0
100,000
+5.0
+4.0
80,000
+1.0
+2.9
+2.7
+1.9
+1.3
+1.3
+1.1
+3.8
+3.6
+3.3
+3.0
+2.0
120,000
+2.3 +2.3
+2.1
+2.7
+2.0
+1.3+1.3
+1.0
+1.8
+0.7
+0.0
+2.9
+2.1+2.2
+1.6
60,000
+3.1
+2.2
+2.5
40,000
+1.4
20,000
0
30
Mobile retail activities are surging as smartphone adoption approaches 100
million people in the U.S.
Content Categories Consumed by Mobile Phone Owners (000) & Growth vs. YA
Source: comScore Mobilens, Dec-2011, U.S.
Retail Content Categories Are Among the Fastest Growing for Mobile
40,000
Dec-2010
Dec-2011
+89%
35,000
+76%
30,000
25,000
+123%
+116%
+112%
20,000
+104%
+96%
+93%
15,000
+115%
+69%
10,000
5,000
0
Classifieds
Online
Retail
Real Estate E-Payments
Listings
Auction
Sites
31
Credit
Cards
Shopping
Guides
Bank
Restaurant
Accounts
Info
Travel
Service
1 in 3 smartphone owners have used a phone to find a store location,
while about 20% compared product prices or features
Retail Activities by Smartphone Users (000) and % of Audience
Source: comScore Mobilens, Dec-2011
40,000
35,000
33%
Total Audience (000)
30,000
25,000
21%
20%
19%
17%
20,000
17%
16%
15,000
10,000
5,000
0
Found store
Compared
Researched
location
product prices
product
features
Found
coupons or
deals
32
Made
shopping lists
Checked
product
availability
Used deal-aday
While in a brick-and-mortar retail store, 12% of smartphone owners
compared prices and 10% searched for information on product features
Activities Performed on Mobile While in a Retail Store, % of Smartphone Audience
Source: comScore Mobilens, Dec-2011, U.S.
22%
21%
18%
17%
13%
12%
10%
9%
6%
Took picture of
a product
Texted or
called
friends/family
about a
product
Scanned a
product
barcode
Sent picture of Found store
product to
location
family/friends
33
Compared
product prices
Found
coupons or
deals
Researched
product
features
Checked
product
availability
2011 Holiday Shopping Season
e-Commerce Wrap-Up and Key Findings
34
The 2011 U.S. e-Commerce holiday season surpassed all previous
years in sales and grew 15% versus year ago
Holiday Season* Retail e-Commerce Sales ($ Billions)
Growth vs. YA
Holiday Season $ in Billions
Y/Y Growth Rates
$40.0
$37.2
$35.0
+26%
$29.2
$24.6
$25.0
$20.0
25%
$32.6
$30.0
$29.1
$28.0
30%
20%
+15%**
+19%
+12%
15%
$19.6
10%
$15.0
5%
+4%
$10.0
0%
$5.0
-5%
-4%
$0.0
-10%
2005
2006
2007
2008
2009
2010
2011
* Holiday Season includes November and December
**Percentage change includes seasonal adjustment to account for unequal
number of weekdays and weekend days in 2010 and 2011
35
Through Dec 31st, ten individual days this past season have
surpassed $1 Billion in spending, compared to only one last year
2011 U.S. Online Holiday Spending by Day
Source: comScore e-Commerce Measurement, 2011
$1,400,000,000
$1,200,000,000
$1,000,000,000
Cyber Monday
+22%
Black Friday
+26%
Thanksgiving
+18%
$800,000,000
$600,000,000
$400,000,000
$200,000,000
$-
36
Green Monday
+19%
Free Shipping Day
+14%
For the second consecutive year, Cyber Monday was the highest
spending day throughout the holiday season
Cyber Monday U.S. Online Spending in
Millions (% growth vs. YA)
Cyber Monday - Spending Day Rank
Source: comScore E-commerce Measurement. 2005-2011
Source: comScore E-commerce Measurement, 2005-2011
2005 2006 2007 2008 2009 2010 2011
0
+22%
2
Spending Day Rank
+16%
+5% $1,028
+15%
+21%
+26%
$846
1
2
$1,251
$887
$733
$608
$484
3
4
6
8
8
9
10
12
12
14
2005
2006
2007
2008
2009
2010
2011
Cyber Monday - Spending Day Rank
37
1
Cyber Monday 2011 activity saw a relatively higher percentage of sales occur
in the early morning as consumers sought out early deals and in the evening
hours as retailers continued to push promotions throughout the day
Cyber Monday Spending by Time of Day
Source: comScore, Inc.
Time of Day:
24%
34%
22%
44%
5pm - 9pm
1pm - 5pm
9am - 1pm
32%
29%
Before 9am
12%
3%
2010
2011
38
The season began earlier because of aggressive retailer promotions
and ended later because of increased confidence in free shipping
2011 Holiday Season e-Commerce Spending vs. Corresponding Days in 2010*
2010
Millions ($)
2011
% Change
November 1 – December 31
$32,589
$37,170
+15%**
Thanksgiving Day (Nov. 24)
$407
$479
+18%
Black Friday (Nov. 25)
$648
$816
+26%
Cyber Monday (Nov. 28)
$1,028
$1,251
+22%
Green Monday (Dec. 12)
$954
$1,133
+19%
Free Shipping Day (Dec. 16)
$942
$1,072
+14%
$2,450
$2,831
+16%
Week ending Dec. 25 (Dec. 19-25)
*Corresponding days based on corresponding shopping days
Heaviest online shopping day on record, surpassing
$1 billion in sales for the second consecutive year
39
Strong sales approaching
end of season
**Percentage change includes seasonal adjustment to account for unequal
number of weekdays and weekend days in 2010 and 2011
Free shipping in the week leading up to Cyber Monday 2011 reached
a record 64% of total transactions
Percentage of E-commerce Transactions with Free Shipping
2009
70%
2011
64%
65%
59%
60%
59%
56%
56%
55% 52%
51%
50%
50%
50%
47%
45%
45%
40%
2010
51%
55%
53%
52%
54%
52%
46%
42%
41%
44%
50%
45%
44%
40%
35%
30%
free shipping purchases was $95 during the 2011
holiday season. For non-free shipping purchases, it was $87.
Average Order Value on
40
56%
41%
Nearly 1 in 4 consumers purchased a gift via a deal-of-the-day site
this holiday season
Daily Deals As Holiday Gifts
Q. When thinking of this past holiday season, did you purchase any gifts via deal-of-the-day sites?
(Please select all that apply)
Source: comScore Survey – January 2012
Overall, 27% of men and 21% of women bought gifts via
deal-of-the-day sites this season
All consumers
13%
Men
Women
13%
12%
10%
11%
12%
10%
8%
5%
Yes, I purchased gifts via deal of the day Yes, I purchased a new deal this holiday Yes, I purchased a deal of the day as a
vouchers I had already purchased but not
season & used it to buy a gift
gift (i.e. gave the voucher itself as a gift)
used
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Promotions targeted to Fans can significantly expand the viral impact
of social media to Friends of Fans
2011 Holiday Retail Promotion Analysis
Ratio of Friends of Fans Reached to Fans Reached for Leading U.S. Retailers
Source: comScore Social Essentials, U.S., November 2011
3.5x
Viral Lift from
Promotions
3.4x
1.76
1.53
2.7x
2.2x
0.92
0.67
0.50
0.31
Amazon
0.34
Best Buy
Week Ending Oct. 19
0.45
Target
Walmart
Week Ending Nov. 30
42
For most retailers, a significantly higher percentage of Fans &
Friends of Fans visited the retailer‟s website
2011 Holiday Retail Promotion Impact Analysis: Week Ending Nov. 30
Percentage of Brand-Exposed Fans & Friends of Fans Who Visited Retailer Website
Source: comScore Social Essentials, U.S., November 2011
64%
Fans of Amazon were more than twice
as likely to have visited the brand’s site
than the general Internet user
36%
27%
22% 21%
18%
8%
Amazon
13%
9%
Best Buy
Total Internet
12% 12%
Target
Friend of Fan
43
14%
Walmart
Fan
Key Takeaways
44
Key Takeaways
 Quarterly e-Commerce sales have increased by double digits Y/Y for five
straight quarters
– Online growth now nearly triple total retail sales, which means that $1 in every $10 of
discretionary spending will soon be spent online
– Channel shift to online has accelerated in 2011
 Overall consumer perception of the economy improving, albeit slowly, but
remains negative with unemployment and high prices top concerns.
 Smartphone adoption continues to explode: 6.5 million new phones activated in
Dec 2011, and overall 98 million people now use smartphones
– Smartphones & tablets used to buy and research competitive price / product features
while in-store, now accounting for 9% of Q4 dollars spent online
 Strong holiday e-commerce sales exceeded $37 billion, up 15% vs YA
 Free shipping growing in importance, far surpassing 50% of all transactions in
holiday season
– Has it become a cost of doing business?
– Negative impact on retailer profit margins?
45
QUESTIONS?
Please contact us at [email protected] if
you have any additional questions or comments.
46
Thank You!
Note: A copy of this presentation will be sent to all attendees within 24
hours of today‟s webinar.

State of the Retail Q4 2011

Transcripción

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