Programa BALAS 2013

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Programa BALAS 2013
Venue: Swissotel Lima
Hosted by
Balas 2014 Call for Papers
Local Responses to Global Challenges: Lessons from smaller economies
April 9-12, 2014 – North West, Mt. Hope, Trinidad and Tobago
Hyatt Regency Hotel, Port of Spain
Hosted by Arthur Lok Jack Graduate School of Business, University of West Indies
Whether you are an advocate of globalization, semi-globalization or localization, the reality in business is
that dynamic and unpredictable market forces, fast paced technological developments, social movements,
and climate change do have a profound impact in the strategy and the organization of your business.
What are the most significant Global Challenges for Business? What opportunities these Global
Challenges present to the LATAM and Caribbean Region? How companies in the region have been able
to embrace the chaos, uncertainty and ambiguity of markets and technologies for their own advantage?
How companies read, understand, and develop foresight using their operating atmosphere and other
contexts as sources of inspiration? These are pressing questions our academic community has must
tackle.
One of the most important aspects of the conference is to explore, compare and contrast how the local
responses to global challenges change relative to the size and resource base of a country or regional
economy.
Papers in all areas of business and economics are invited. We especially invite those that explore the
challenges of size and resources for economic growth and the role that business, governments and NGOs
play in addressing these challenges.
2014 THEME TRACKS
• Size Matters: The Effects of Globalization on Small Economies
• The Role of the State and State Owned Enterprises in the development of business
GENERAL LATIN AMERICAN BUSINESS TRACKS
• Accounting, Taxation, and Management Information and Control Systems
• Consumer Behavior
• Corporate Finance
• Culture, Social, and Ethical Issues
• Economic Environment and Regional Integration
• Entrepreneurship
• Financial Markets, Investment and Risk
• Human Resource Management
• Information Technology Management
• Management Education and Teaching Cases
• Marketing Management
• Strategies for Global Competitiveness
• Supply-Chain and Operations Management
Paper Submission Deadline 1 November 2013
More information at balas.org or by email at [email protected]
Contents
2
President’s Welcome
3
Host School Welcome by the President
4
Program Chair’s Welcome
5
BALAS Executive Committee 2013
6
BALAS 2013 Institutional Members
7
Track Chairs List
8
Reviewers List
9
Conference Schedule Overview
12
Conference Schedule
13
Author Index
21
Hotel Floor Map
23
Sponsors’ Recognition
24
Annual Conference BALAS 2013
President’s Welcome
Dear BALAS Conference Attendees,
Welcome to Lima and to the 2013 BALAS Conference!
Your ESAN hosts—Jorge Talavera, Nancy Matos and Mariella Olivos—have worked diligently to organize
a timely, interesting and engaging conference around the theme of free markets and social inclusion.
As I step down from my two-year tenure as BALAS president, I can only say it has been an honor and a
privilege to have served in that capacity. When I assumed office I formulated one bold goal: to increase the
visibility, credibility, prestige and impact of BALAS among its constituencies.
Happily, we have been able to achieve that. Membership—both individual and institutional—is strong,
as is our financial position. BALAS continues a “special issue” publications relationship with the Journal
of Business Research and with Academia, we will be shortly launching a Working Paper Series thanks
to former BALAS president Robert Grosse, and we have successfully re-engaged a number of BALAS
stalwarts from years past and designated them as “BALAS Fellows” outstanding scholars in the field,
beginning with six last year.
Whatever positive contribution I have made as president can only be attributed to the collaboration,
collegiality, commitment, and creativity of an outstanding executive committee and an equally outstanding
executive director, Victoria Jones, who has toiled long, hard, and passionately to make BALAS what it is
today.
Incoming president Luis Sanz of INCAE is a true gentleman and a scholar who knows BALAS well. Under
his tenure, BALAS will surely ascend to even greater heights.
In the meantime, we are happy you are here to partake of the conference and savor Peru’s rich culture
and unsurpassed cuisine. Far too many conferences are scholarly but not fun---BALAS strives to achieve
both….and we do! So learn, share, network, and enjoy!
Jerry Haar
BALAS President
Free markets and Social Inclusion: Towards a common goal
3
Host School Welcome
by the President
Dear BALAS participant,
We offer you our warmest welcome to Lima-Peru and the 2013 Annual Conference of the Business
Association of Latin American Studies.
Esan University was founded in 1963 under the auspices of the governments of Peru and the United
States that entrusted its start up to Stanford University. ESAN University was the First Graduate School
of Business in Latin America and currently offers high quality Programs in Business, MBA, Bachelor
Degrees, through the School of Management and Economics, the School of Engineering and the School
of Law and Social Sciences and programs in Executive Education. Our institution is high oriented to
research in Management Sciences and this occasion hosting the BALAS Conference is a reaffirmation
of our commitment with the advance of the education and research in management that will support
and will improve the best practices and innovation in our region. Thanks to all the academicians and
contributors who are presenting their papers.
As President of ESAN University I would like to express again my gratitude to all of you for coming to
the BALAS 2013 Conference we are honored to host this renowned conference.
Best wishes and enjoy the attractions of our country!
Jorge Talavera
President, ESAN University
4
Annual Conference BALAS 2013
Program Chair’s Welcome
Dear BALAS participants,
On behalf of ESAN University we are proud to be your hosts in the context of our 50th Anniversary
celebration; and have assumed the responsibility of organizing BALAS 2013 Annual Conference.
One of the themes of our conference is “Free Markets and Social Inclusion: Towards a common goal”
that reflects the Economic model of development that our country has successfully achieved in these
years. The other theme is “Asia Pacific with Latin America”.
I would like to express my gratitude to the Track chairs and Reviewers who have contributed their time
and expertise for the development and success of the BALAS Annual Conference.
We must also thank our Key Speakers at the plenary “Asia Pacific with Latin America” Juan Carlos
Capuñay – Director of APEC and specialized forums in TLC; Alfredo Ferrero Diez Canseco – Former
Minister of External Trade and Tourism; Pablo de la Flor- Former Peruvian Vice Minister of International
Trade and our team that dedicated time and were responsible for the logistics and infrastructure of the
conference.
Once again welcome to BALAS 2013 in Lima-Peru. We are convinced that you will benefit from
attending this year’s Annual Conference and we are delighted to share our beautiful country with you.
Sincerely,
Nancy Matos,
BALAS 2013 Program Chair
Free markets and Social Inclusion: Towards a common goal
5
BALAS
Executive Committee 2013
President – Jerry Haar, FIU
Immediate Past-President/Awards – Esteban R. Brenes, INCAE
VP of Membership/Nominations and President-Elect – Luis Sanz, INCAE
Central America & Caribbean – Miguel Carrillo, Arthur Lok Jack
Brazil – Jorge Carneiro, PUC - Rio
US/Canada – Stephen Salter - UTEP
Northern South America – Maria Helena Jean, IESA
Europe - Xavier Mendoza, ESADE
Mexico - María Merino, ITAM
Southern South America – Carlos Alsua, UAI
Treasurer – Sergio Olavarrieta, USACH
Executive Secretary –Victoria Jones, Seattle University
2013 Program Chairs – Jorge Talavera and Nancy Matos, ESAN
6
Annual Conference BALAS 2013
BALAS 2013
Institutional Members
Arthur Lok Jack Graduate School
Boler School of Business - John Carroll University
Bringham Young University
CENTRUM - Pontificia Universidad Catolica del Peru
CESA
COPPEAD
EGADE - ITESM Campus Monterey
ESADE
ESAN
ESPAE ESPOL
Florida International University
IDE Centro De Transferencia Y Desarrollo De Tecnología
IESA
INCAE
INSPER
ITAM
Northeastern University
ORT
PUC Rio
Seattle University
UAI
Univ. Sergio Arboleda
Universidad CNCI de Mexico
Universidad de Chile
Universidad De La Salle, Buitra
Universidad De Las Americas Puebla
Universidad Del Norte
Universidad San Francisco de Quito
University of Puerto Rico
University of San Diego
University of Texas at San Antonio
UTEP
Free markets and Social Inclusion: Towards a common goal
7
Track Chair’s List
Track
8
Track Chair
Free Markets and Social Inclusion (2013 theme
track)
Kety Jauregui, ESAN
Accounting, Taxation, and Management
Information and Control Systems
Stephen Salter, UT El Paso and Ervin Black,
BYU
Consumer Behavior
Jose Mauro Hernandez, Centro Universitario
da FEI
Corporate Finance
Rafael Schiozer, FGV
Culture, Social, and Ethical Issues
Chris Robertson, NEU
Economic Environment and Regional Integration
Robert Grosse, George Mason University
Entrepreneurship
John Sargent, UT Pan American
Financial Markets, Investment and Risk
Urbi Garay, IESA
Human Resource Management
Carlos Alsua, UAI
Information Technology Management
Jose Robles. ESAN
Management Education and Teaching Cases
Jorge Alfonso Gonzales, ITESM
Marketing Management
Sergio Olivarietta, Universidad de Chile
Strategies for Global Competitiveness
Xavier Mendoza, ESADE
Supply-Chain and Operations Management
Henrique Correa, Rollins College
Annual Conference BALAS 2013
Reviewers List
Name
Alexandre Pignanelli
Alexandre Di Miceli da Silveira
Ali Kazeminia
Ana Maria Majano
Andre Carvalhal
Andrea Maria Accioly Fonseca Minardi
Angela da Rocha
Aristides Alfredo Vara-Horna
Arnoldo J. Rodriguez
Bento Alves Costa
Carlos Alsua
Carlos Correa
Carlos Z. Jaramillo
Carlos Alberto Rodriguez Maillard
Carmen Leonor Martinez-Lopez
Chris Robertson
Chris Skousen
Claudio Bonilla
Constanza Bianchi
Dane Blevins
Dario Moreira Pinto Junior
Denise Silva Ferreira Juvenal
Diego Carlos Cueto
Edgardo Bravo
Edmundo Lizarzaburu
Eduardo Basso Junior
Eduardo Kazuo Kayo
Eduardo Pablo
Eliana Mariela Werbin
Elizabeth Robles
Enrique Louffat
Erich Brockmann
Ervin Black
Esteban Brenes
Evandro Luiz Lopes
Fabrizio Noboa
Flávio Régio Brambilla
Flávio Bressan
Gary Braun
Getulio Akabane
Institutional Affiliation
EAESP/FGV
University of Sao Paulo
ESADE Business School
INCAE Business School
Pontifical Catholic University of Rio de Janeiro
Insper Instituto de Ensino e Pesquisa
Pontifical Catholic University of Rio de Janeiro
Universidad de San Martín de Porres
Webster University
Falcudades Alves Faria
Universidad Adolfo Ibáñez
FDC
IESA / Department of Finance
EGADE
City University of New York/BMCC
Northeastern University
Utah State University/School of Accountancy
University of Chile
Queensland University of Technology
University of Texas at Dallas
UNIVERSITY CENTER OF BARRA MANSA - UBM
Prefeitura da Cidade do Rio de Janeiro
Universidad ESAN
Universidad ESAN
Universidade Luterana do Brasil - Porto Alegre
Unviersity of Sao Paulo
Tulane University / IESA
Economics Faculty - National University od Cordoba
University of Puerto Rico/Department of Management
Universidad Esan
University of New Orleans
Brigham Young University
INCAE/Catedra Steve Aronson de Estrategia y Agronegocios
Universidade Nove de Julho
Universidad San Francisco de Quito
Universidade de Santa Cruz do Sul (UNISC) & Universidade Luterana do Brasil (ULBRA)
Pontificia Universidade Católica de Campinas PUC-Campinas
U of Texas at El Paso
Anhanguera Educacional
Free markets and Social Inclusion: Towards a common goal
9
Name
Gina Maria Pipoli
Giorgio Gotti
Gyorgy Varga Irineu Gianesi
Jacobo Ramirez
Jairo Laser Procianoy
Jan Brinckmann
Jeri Rubin
Jerry Haar
Jessie Olien
Joao Turrioni
John Sargent
Jorge Andres Rodriguez Rodriguez
Jorge Ayala
Jorge Alfonso González
Jorge Guillen
Jose Luis Ruiz
Jose Afonso Mazzon
Jose Mauro C. Hernandez
Judith Cavazos
Lelis Balestrin Espartel
Lilian Cristina Schreiner
Lourdes Susaeta
Lucas Barros
Lucien Jacques Geargeoura
Luis Andrés Araya Castillo
Luis Felipe Scavarda
Luiz Brito
Luiz Di Serio
Marcos Primo
Marcus Vinicius Braga Alves
Margarete Kalinowski
Maria Melina Segura
Marta Olívia Rovedder de Oliveira
Martha Corrales
Martin Ernesto Quadro
Mauro José Oliveira
Maximiliano González
Michael Abebe
Michael J. Pisani
Miguel Ramos
10
Institutional Affiliation
UNIVERSIDAD DEL PACIFICO
University of Texas at El Paso
FCE/Brasil
Insper
Copenhagen Business School CBS
Escola de Administração/Universidade Federal do Rio
Grande do Sul/Departamento de Finanças
ESADE Business School, Ramon Llull University
University of Alaska Anchorage
FIU College of Business, Mgmt & International Business
University of North Carolina, Charlotte
UF Itajuba
UTPA
ESADE Business School-Ramon Llull University-Operations management and Innovation
University of Puerto Rico
ITESM
ESAN
Universidad de Chile
PPGA/FEA/USP
Centro Universitário da FEI
UPAEP
PUCRS
USP
IESE Business School
University of Sao Paulo
FAGEN / Universidade Federal de Uberlândia
Department of Administration, University of Chile
PUC/Rio
EAESP/FGV
EAESP/FGV
UFPE
Marquette University
ESADE Business School
INCAE/Catedra Steve Aronson de Estrategia y Agronegocios
Escola de Administração/Universidade Federal do Rio
Grande do Sul/Departamento de Marketing
EGADE Business School
Economics Faculty - National University of Cordoba
(Argentina)
Centro Universitário da FEI
Uniandes
The University of Texas-Pan American
Central Michigan University
The University of Texas at El Paso
Annual Conference BALAS 2013
Name
Mohammed Anower Hossain
Norma Ortiz
Pablo Farias
Paulo Cauchick Miguel
Paulo Henrique Prado
Pedro Parada
Peter Wanke
Rafael F. Schiozer
Raquel de Freitas Oliveira
Ricardo Fernando Paiz
Ricardo Ratner Rochman
Roberto Martins
Ronald Freeze
Sergio Olavarrieta
Sergio Roberto da Silva
Sibin Wu
Tania Modesto Veludo de Oliveira
Theodoro Agostinho Peters filho
Tugba Kalafatoglu
Urbi Alain Garay
Vagner Cavenaghi
Victoria Jones
Vinicio Souza Almeida
Washington Luiz Pereira Soares
William Eid Junior
Xavier Mendoza
Institutional Affiliation
University of Applied Sciences and Arts Dortmund
IESA / Department of Finance
University of Chile
UFSC
Federal University of Parana
ESADE Business School, Ramon Llull University
COPPEAD/UFRJ
Fundacao Getulio Vargas / Business School (Sao Paulo,
Brazil)
Central Bank of Brazil
Universidad del Valle de Guatemala
FGV-EESP
UFSCar
Emporia State University
Universidad de Chile
FGV-EAESP-Fundacao Getulio Vargas-SP-BRASIL
University of Texas-Pan American
EAESP-FGV
FEI University/B.A. Department
ESADE Business Scholl
IESA
FEB/UNESP
Seattle University
UFRN/PPGA
UNISANTA - UNIVERSIDADE SANTA CECÍLIA
FGV/EAESP
ESADE Business School / Ramon Llull University / Strategy and General Management
Free markets and Social Inclusion: Towards a common goal
11
Conference Schedule Overview
Registration
opens at
9 a.m.
8:30am
Swissotel Foyer
10 a.m.
11 a.m.
12 m.
2 p.m.
3 p.m.
4 p.m.
Inka I
11:00a - 12:30p
Consumer
Behavior
2:00p - 3:30p
Accounting,
Taxation, and
Management
Information and
Control Systems
3:45p - 5:00p
Panel Strategy
and Agribusiness
Inka II
11:00a - 12:30p
Culture, Social,
and Ethical Issues
2:00p - 3:30p
Free Markets
and Social
Inclusion
3:45p - 5:00p
Panel - Meet the
Editors
Inka III
11:00a - 12:30p
Financial Markets,
Investment and
Risk - fund flows
2:00p - 3:30p
Marketing
Management
3:45p - 5:00p
Panel - Entrepreneurship
Education
Paracas
Ballroom
9:00a - 10:30a
Welcome
Session
5 p.m.
6 p.m.
9:00a - 10:30a
Financial
Inka I
Markets,
Investment
and Risk I
6:30p - 8:00p
Welcome
Cocktail
7:30p - 9:00p
Sub-group Meeting
- Institutional
Representatives
12:30p - 2:00p
Lunch
Thursday March 21, 2013
10:30a - 11:00a
Coffee Break
9:00a - 10:30a
Human
Inka II
Resource
Management I
9:00a - 10:30a
Management
Inka III Education
and Teaching
Cases II
Paracas
Ballroom
Hotel Foyer
Inka I
9:00a - 10:30a
Entrepreneurship - international
9:00a - 10:30a
Information
Inka III
Technology
Management
Inka II
Paracas
Ballroom
12
11:00a - 12:30p
Plenary
10:30a - 11:00a
Coffee Break
8 p.m.
5:15p - 6:30p
Panel-”Developing effective
Models to raising
funds for Universities in LA”
5:15p - 6:30p
Panel - International Partnerships for Business
Education
Restaurant
Hotel Foyer
7 p.m.
Wednesday March 20, 2013
10:30a -11:00a
Coffee Break
Hotel Foyer
1 p.m.
2:00p - 3:30p
Corporate
Finance I
3:45p - 5:00p
Panel - Academy
of International
Business
5:15p - 6:30p
Panel - Entrepreneurship
2:00p - 3:30p
Entrepreneurship
3:45p - 5:00p
Panel - Mergers
and acquisitions
in Latin America: Bridging
cultures and
setting trends”
5:15p - 6:30p
Panel - Service
Internationalization
2:00p - 3:30p
Strategies for
Global
Competitiveness
3:45p - 5:00p
Panel - Small
Economies, Big
Opportunities
12:30p - 2:00p
Lunch
Friday March 22, 2013
7:30p - 9:00p
Celebration Dinner
11:00a - 12:30p
Financial
Markets, Investment and Risk II
11:00a - 12:30p
Management
Education and
Teaching Cases I
11:00a - 12:30p
Human Resource
Management II
1:30p - 2:30p
12:30p - 1:30p
Annual
Lunch
Membershp
Meeting
Annual Conference BALAS 2013
Conference Schedule
Wednesday, March 20, 2013
9:00am
10105
9:00 am to 10:30 am
Paracas Ballroom
Welcome Session
10:30am
10201
10:30 am to 11:00 am
Hotel Foyer
COFFEE BREAK
11:00am
10302
11:00 am to 12:30 pm
Inka I
CONSUMER BEHAVIOR
Track: Consumer Behavior
“A Customer Satisfaction-Based Strategic Planning Method for Tourism Companies: Coping
with Different Levels of Customer Loyalty.” Carlos Mello Moyano, UNISC - Universidade de Santa
Cruz do Sul; Jorge Lengler; Carlos Alberto Callegaro, IUMA - Instituto Universal de Marketing em
Agronegócio; Vanderlei Becker Ribeiro, UNISC - Universidade de Santa Cruz do Sul
“Newspapers in the Digital Age: Antecedent Factors of Information Media Use.” Roberto Nogueira,
Coppead/UFRJ; Paula Chimenti, Coppead/UFRJ; Jose Afonso Mazzon, PPGA/FEA/USP; Bianca Carvalho da
Silva, Coppead/UFRJ; Luiz Felipe Hupsel Vaz, Coppead/UFRJ; Marco Aurélio de Souza Rodrigues, Coppead/UFRJ
“Why Should I Accept Ads on my Mobile Phone? Factors Affecting Acceptance by BrazilianTeenagers.”
Marcel Correia Lima, Pontifical Catholic University of Rio de Janeiro; Luis Fernando Hor-Meyll, Pontifical Catholic
University of Rio de Janeiro; Jorge Brantes Ferreira, Pontifical Catholic University of Rio de Janeiro
10303
11:00 am to 12:30 pm
Inka II
CULTURE, SOCIAL, AND ETHICAL ISSUES
Track: Culture, Social, and Ethical Issues
“Concern for Mother Nature. A women´s issue?” Nancy Matos, ESAN; Silvia González, ITESM, Mexico
“Doing good in a macho world: critical perspectives on the gendered dimension of organizational
responsibility.” Pilar Acosta, ESCP Europe; Mar Perezts, EM Lyon Business School
“Leadership in Latin America: Insights into Complexities across Societies.” Nathalie Castano,
Wayne State University; Mary Sully de Luque; Tara Wernsing, IE Business School; Enrique Ogliastri,
INCAE; Rachel Gabel, Universidad del Pacífico; Jose Antonio Robles-Flores, Universidad ESAN; ROSA
MARÍA FUCHS, UNIVERSIDAD DEL PACÍFICO
10304
11:00 am to 12:30 pm
Inka III
FINANCIAL MARKETS, INVESTMENT AND RISK - FUND FLOWS
Track: Financial Markets, Investment and Risk
“Fund flows and performance in Brazil.” Luis Berggrun, Universidad Icesi; Edmundo Lizarzaburu
“Mutual Fund Flow and Past Information: Is the Brazilian Investor Smart?” Gyorgy Varga, FCE/Brasil
Free markets and Social Inclusion: Towards a common goal
13
12:30pm
10405
12:30 pm to 2:00 pm
Paracas 2
LUNCH
2:00pm
10502
2:00 pm to 3:30 pm
Inka I
ACCOUNTING, TAXATION, AND MANAGEMENT INFORMATION AND CONTROL
SYSTEMS
Track: Accounting, Taxation, and Management Information and Control Systems
“Grupo Maseca Risk Assessment and Risk Management.” Arnoldo J Rodriguez, Webster
University; Brad Scott, Webster University; David Porras, Webster University
“The Stock Market’s Reaction to Accounting Information: The Case of the Latin American
Integrated Market.” Mauricio Melgarejo, INCAE Business School; Eduardo Montiel, INCAE
Business School; Luis Javier Sanz Campos, INCAE Business School
“The relationship between the level of maturity of the Strategic Purchasing Model and
performance: An empirical study of Chilean organizations.” Ricardo Úbeda Sales, Universidad
Adolfo Ibáñez; Carlos Alsua, Universidad Adolfo Ibáñez
10503
2:00 pm to 3:30 pm
Inka II
FREE MARKETS AND SOCIAL INCLUSION
Track: Free Markets and Social Inclusion
“Innovations in Organizing Networks of Family Farmers in Brazil.” ZILMA BORGES
SOUZA, Fundação Getulio Vargas; LUCIEL HENRIQUE DE OLIVEIRA, FGV/EAESP- Escola de
Administração de Empresas de São Paulo
“Public spaces and their effect on social cohesion: Public policy experience in Mexico.” Delfino
Vargas, UNAM; Maria Merino, ITAM
“Carbon Footprint Across the Coffee Value Chain: The Case of Costa Rican Coffee.” David
Felipe Navichoc, CIMS-INCAE Business School; Bernard Kilian, INCAE Business School; Lloyd Rivera,
CIMS-INCAE Business School
10504
2:00 pm to 3:30 pm
Inka III
MARKETING MANAGEMENT
Track: Marketing Management
“How does proximity affect marketing cooperation? A study of agribusiness clusters in
a Latin-American emerging economy.” Cristian Geldes, Universidad de La Serena; Christian
Felzensztein, Universidad Adolfo Ibañez; Ekaterina Turkina, HEC Montreal, Canada; Aurelia Durand,
HEC Montreal, Canada
“Marketing and Sales organization in a “Brand-Focused Professional” multinational.” Teresa
Cometto, Facultad de Administración y Ciencias Sociales, Universidad ORT Uruguay; Gaston J. Labadie,
Facultad de Administracion y Ciencias Sociales/Universidad ORT Uruguay; Miguel Palacios, Executive
Education ESCP Europe
“Trust Formation in Online Services in Latin America: The Effect of Reputation and
Familiarity, and the Moderating Role of Experience and Internet Penetration.” Eduardo
Torres, Universidad de Chile; Cristobal Barra; Sergio Olavarrieta, Universidad de Chile
14
Annual Conference BALAS 2013
3:45pm
10602
10603
3:45 pm to 5:00 pm
PANEL - STRATEGY AND AGRIBUSINESS
3:45 pm to 5:00 pm
PANEL - MEET THE EDITORS
Inka I
Inka II
10604
3:45 pm to 5:00 pm
Inka III
PANEL - ENTREPRENEURSHIP EDUCATION
Track: Panel Entrepreneurship Education and CLADEA Entrepreneurship Network
Educational experience in Entrepreneurship
Alejandro Lagunes, ITESM Puebla, Mexico and Armando Borda, Universidad ESAN Lima, Peru
Tecnologico de Monterrey was founded in 1943. The educational model that was used during its first 35
years always intended to generate the required personnel by the established industries. However, because
of the difficult economy that the country was facing during that time, this model would give a major
turn in 1978 when the Entrepreneur Program was created. From this program several projects spawned
to support entrepreneurship, such as: Academic Programs, Business Incubators and Accelerators,
Technology Parks, Centers of enterprising families, among others, resulting in the consolidation of the
Entrepreneurship environment at ITESM in 2008.
CLADEA Latin American Entrepreneurship Network (Red Latinoamericana de Emprendimiento)
The Network was launched in November 2009 in Guayaquil, Ecuador during Cladea Annual meeting.
It was created to meet the needs of entrepreneurs under structured and systematic knowledge
conditions. The primary objective of the network is to promote entrepreneurship and continuous
innovation among students, alumni, researchers, professors and professionals from Latin American
institutions, this is achieved through multilateral cooperative actions in order to shape a network of
international entrepreneurs. To date, CLADEA Latin American Network of Entrepreneurship has 24
member institutions and along with its members it is developing 6 lines of new investigations related to
the entrepreneurship subject. BALAS attendees are invited to know about CLADEA Latin American
Entrepreneurship Network new projects.
ESAN was founded as a graduate school of business in 1963 and as University in 2003. While traditionally
the focus of the university was the training and education of highly qualified professionals to manage
established companies, recently we have developed several initiatives to encourage our students, at both
undergraduate and graduate levels, to pursue their own ideas and become high impact entrepreneurs. As
part of these initiatives, we aim to generate an environment that not only facilitates the creation of new
businesses but also strengths the capabilities of the ventures recently created. Current experience will
be shared.
5:15pm
10702
5:15 pm to 6:30 pm
PANEL “Developing effective Models to raising funds for Universities in LA”
Ajay Vinze, Ph.D.
Associate Dean International Programs
Arizona State University | W. P. Carey School of Business
Inka I
10703
5:15 pm to 6:30 pm
Inka II
PANEL - INTERNATIONAL PARTNERSHIPS FOR BUSINESS EDUCATION
Free markets and Social Inclusion: Towards a common goal
15
6:30pm
10805
6:30 pm to 8:00 pm
Hotel Foyer
WELCOME COCKTAIL
7:30pm
10906
7:30 pm to 9:00 pm
hotel lobby with invitation
SUB-GROUP MEETING - INSTITUTIONAL REPRESENTATIVES
Thursday, March 21, 2013
9:00am
20102
9:00 am to 10:30 am
Inka I
FINANCIAL MARKETS, INVESTMENT AND RISK I
Track: Financial Markets, Investment and Risk
“Innovative Approaches for Financing Public-Private Partnerships in Latin America: Best
Practices.” Sergio Rafael Bravo Orellana, Universidad ESAN/Instituto de Regulación y Finanzas
“The impact of political risk on the sovereign spread: The case of Latin America and the Euro
Zone.” Norma Ortiz, IESA / Department of Finance; Carlos Z Jaramillo, IESA / Department of Finance
“Will I be paid after a Loss? Evaluating Conventional Versus Index Insurance Contracts in
Ecuadorean Agriculture.” María José Castillo, Escuela Superior Politécnica del Litoral - ESPAE Graduate
School of Management; Stephen Boucher, University of California - Agricultural and Resource Economics
Department; Michael R. Carter, University of California - Agricultural and Resource Economics Department
20103
9:00 am to 10:30 am
Inka II
HUMAN RESOURCE MANAGEMENT I
Track: Human Resource Management
“Dispositional and Situational Differences in Motives to Engage in Organizational Citizenship
Behaviors.” Felipe Guzmán, Universidad Adolfo Ibáñez/Centro de Innovación Emprendimiento y
Tecnología; Alvaro Espejo, Universidad Adolfo Ibáñez / Escuela de Negocios
“Impact of intimate partner violence against women in presenteeism and absenteeism in LimaPeru: estimated cost based on wages.” Aristides Alfredo Vara-Horna, Universidad de San Martín de Porres
“Variables that would influence on customer oriented management and salespeople performance.”
leslier maureen valenzuela, universidad de Chile/ Facultad de Economía y Negocios/ Departamento
de Administración; pedro ignacio leiva, Universidad de Chile/Facultad de Economía y Negocios/
Departamento de Administración
20104
9:00 am to 10:30 am
Inka III
MANAGEMENT EDUCATION AND TEACHING CASES II
Track: Management Education and Teaching Cases
“Florida Ice & Farm: Sustainability Champion from an Emerging Economy.” John C. Ickis, INCAE
Business School; Andrea María Prado, INCAE Business School; Ximena García-Rada, INCAE Business School
“Quetsol: Energy and Development.” Felipe Perez Pineda, INCAE Business School; Ana Maria
Majano, INCAE Business School; Pablo Roberto Blanco, CLACDS, INCAE Business School
16
Annual Conference BALAS 2013
“Super Selectos: Winning the war against multinationals?” Esteban Brenes, INCAE/Catedra
Steve Aronson de Estrategia y Agronegocios; Daniel Montoya, INCAE/Catedra Steve Aronson de
Estrategia y Agronegocios
“The Expropriation of Repsol-YPF.” Pin Ramón José, IESE Business School; Enrique Rodriguez
Fernandez-Hidalgo, IESE Business School; Rodrigo Costamagna, IESE Business School; Lourdes
Susaeta, IESE Business School
10:30am
20201
10:30 am to 11:00 am
Hotel Foyer
COFFEE BREAK
11:00am
20305
11:00 am to 12:30 pm
Paracas Ballroom
PLENARY
“Asia Pacific with Latin America”
Juan Carlos Capuñay – Director of APEC and specialized forums in TLC
Alfredo Ferrero Diez Canseco – Former Minister of External Trade and Tourism
Pablo de la Flor - Former Peruvian Vice Minister of International Trade
12:30pm
20405
12:30 pm to 2:00 pm
Paracas 2
LUNCH
2:00pm
20502
2:00 pm to 3:30 pm
Inka I
CORPORATE FINANCE
Track: Corporate Finance
“An investigation of the partial adjustment effect of Brazilian IPOs.” Rafael Plantier Castanho,
Insper Instituto de Ensino e Pesquisa; Andrea Maria Accioly Fonseca Minardi, Insper Instituto de Ensino
e Pesquisa; Rodrigo Menon Simões Moita, Insper Instituto de Ensino e Pesquisa
“Private valuation of compensation stock options.” Diego Carlos Cueto, Universidad ESAN
“Cultural Distance and its Effect on Cross-Border Entry Mode: Latin American Evidence.”
Eduardo Pablo, Tulane University / IESA; Urbi Alain Garay, IESA; Maximiliano González, Uniandes
20503
2:00 pm to 3:30 pm
Inka II
ENTREPRENEURSHIP
Track: Entrepreneurship
“Entrepreneurial Intentions among University Students: A Structural Equation Modeling
Analysis.” Edgar Eugenio Izquierdo, ESPAE- ESPOL
“Innovation Capability in Latin American Firms.” Esteban Brenes, INCAE/Catedra Steve
Aronson de Estrategia y Agronegocios; Juan Carlos Barahona, INCAE; Rowan Gibson
“The performance of technology-based start ups: A comparative study in Brazil.” Luis
Carlos Padrão, Faculdade de Gestão e Negócios/Universidade Federal de Uberlândia/Organizações e
Estratégia; Tales Andreassi, EAESP/Fundação Getúlio Vargas/Business Administration
Free markets and Social Inclusion: Towards a common goal
17
20504
2:00 pm to 3:30 pm
Inka III
STRATEGIES FOR GLOBAL COMPETITIVENESS
Track: Strategies for Global Competitiveness
“Exporting to your neighbours - the internationalization of young Costa Rican and Finnish firms.”
Luis Lopez, INCAE; Maija Renko, University of Illinois at Chicago; Sumit Kundu, Florida International
University; Luciano Ciravegna, University of London; INCAE
“Inquiry into the Conceptual Dimensions of the Performance of Project Portfolio Management.”
Pedro Bruno Barros de Souza, BNDES - Banco Nacional de Desenvolvimento Econômico e Social;
Jorge Manoel Teixeira Carneiro, Pontifical Catholic University of Rio de Janeiro
“Latin America in the Wine Market:The Country of Origin Effect on Consumers` Preferences.”
Christian Felzensztein, Universidad Adolfo Ibañez; Carlos Rodriguez, Universidad Adolfo Ibañez
3:45pm
20602
3:45 pm to 5:00 pm
PANEL - ACADEMY OF INTERNATIONAL BUSINESS
Inka I
20603
3:45 pm to 5:00 pm
Inka II
PANEL - MERGERS AND ACQUISITIONS IN LATIN AMERICA: BRIDGING CULTURES
AND SETTING TRENDS”
20604
3:45 pm to 5:00 pm
PANEL - SMALL ECONOMIES, BIG OPPORTUNITIES
Inka III
5:15pm
20702
5:15 pm to 6:30 pm
PANEL - ENTREPRENEURSHIP
20703
5:15 pm to 6:30 pm
PANEL - SERVICE INTERNATIONALIZATION
Inka I
Inka II
7:30pm
20805
7:30 pm to 9:00 pm
Paracas 2
CELEBRATION DINNER
18
Annual Conference BALAS 2013
Friday, March 22, 2013
9:00am
30103
9:00 am to 10:30 am
Inka II
ENTREPRENEURSHIP - INTERNATIONAL
Track: Entrepreneurship
“Causal Recipes for Internationalization speed – an exploratory study.” Luis Lopez, Incae Business
School; Luciano Ciravegna, University of London; INCAE; Sumit Kundu, Florida International University
“Exporting from Latin America – insights from Chilean entrepreneurial firms.” Luciano Ciravegna,
University of London; INCAE; Christian Felzensztein, Universidad Adolfo Ibañez; Paul Robson, Royal
Holloway, University of London; José Ernesto Amorós Espinosa, Universidad del Desarrollo, Chile
30104
9:00 am to 10:30 am
Inka III
INFORMATION TECHNOLOGY MANAGEMENT
Track: Information Technology Management
“From Knowledge Management to Absorptive Capacity: The ECITON Case on Business Model
Innovation.” Martha Corrales, EGADE Business School
“Technological Customer Relationship Management (CRM): An Enterprises Business
Partnership.” Flávio Régio Brambilla, Universidade de Santa Cruz do Sul (UNISC) & Universidade
Luterana do Brasil (ULBRA); Gustavo Dalmarco, UNILASALLE
10:30am
30201
10:30 am to 11:00 am
Hotel Foyer
COFFEE BREAK
11:00am
30302
11:00 am to 12:30 pm
Inka I
FINANCIAL MARKETS, INVESTMENT AND RISK II
Track: Financial Markets, Investment and Risk
“Market Segmentation: Venezuelan ADRs.” Urbi Alain Garay, IESA; Maximiliano González,
Uniandes
“Portfolio Selection with Bayesian Risk in Brazilian Stock Market.” Melquíades Lima Júnior, IFRN;
Vinicio Souza Almeida, UFRN/PPGA; Rodrigo Ferreira, UFPE
“Study of Market Sentiment and Capital Investment of Brazilian companies.” Claudia Yoshinaga;
Alcides Araujo; Hugo Freitas; William Eid Junior, Sao Paulo School of Business - Getulio Vargas
Foundation
30303
11:00 am to 12:30 pm
Inka II
MANAGEMENT EDUCATION AND TEACHING CASES I
Track: Management Education and Teaching Cases
“Are we really having an impact? A comprehensive approach to assess improvements on critical
thinking at an MBA Program.” Luis Noel Alfaro Gramajo, INCAE Business School; Felipe Perez
Pineda, INCAE Business School; Carlos Quintanilla, INCAE Business School; Luis Javier Sanz Campos,
INCAE Business School
Free markets and Social Inclusion: Towards a common goal
19
“The International Expansion of Marcopolo (A): Adventures in China.” Bruno de Góes, Temple
University; Angela da Rocha, Pontifical Catholic University of Rio de Janeiro
“The International Expansion of Marcopolo (B): Manufacturing in ‘The Other Side of the
World’.” Angela da Rocha, Pontifical Catholic University of Rio de Janeiro; Rebecca Arkader, Federal
University of Rio de Janeiro; Bruno de Góes, Temple University
“Using a Simulation to Teach Management Accounting.” Stephen Brian Salter, University of
Texas at El Paso; Juan Claudio Lopez, Universidad Alberto Hurtado; Howard Dottin, Arthur Lok Jack
Graduate School of Business
30304
11:00 am to 12:30 pm
Inka III
HUMAN RESOURCE MANAGEMENT II
Track: Human Resource Management
“Knowledge Management in Project-Oriented Organizations.” ANA CAROLINA MESSIAS
SHINODA, UNIVERSITY OF SAO PAULO; ANTONIO CESAR AMARU MAXIMIANO,
UNIVERSITY OF SAO PAULO; ROBERTO SBRAGIA, UNIVERSITY OF SAO PAULO
“Sustainable Human Resource Management in Peruvian companies.” GINA MARIA PIPOLI,
UNIVERSIDAD DEL PACIFICO; ROSA MARÍA FUCHS, UNIVERSIDAD DEL PACÍFICO
“The Impact of HRM Practices on Organizational Performance: A General Model and a Test
for Uruguay.” Adriana Cassoni, /Facultad de Administracion y Ciencias Sociales/Universidad ORT
Uruguay; Gaston J. Labadie, Facultad de Administracion y Ciencias Sociales/Universidad ORT Uruguay
“The importance of people management to the culture of innovation in a Brazilian service firm.”
Clarissa Côrtes Pires, Aeronautics Technological Institute - ITA; Ligia María Soto Urbina, Instituto
Tecnológico de Aeronáutica - ITA / Production Engineering
12:30pm
30405
12:30 pm to 1:30 pm
Paracas 2
LUNCH
30505
1:30 pm to 2:30 pm
ANNUAL MEMBERSHIP MEETING
Paracas 2
2:30pm
30505
20
1:30 pm to 2:30 pm
Sub-group meeting – executive committee
Inka I
Annual Conference BALAS 2013
Author Index
A
Acosta, Pilar, 004
Alfaro Gramajo, Luis Noel, 036
Almeida, Vinicio Souza, 035
Alsua, Carlos, 007
Amorós Espinosa, José Ernesto, 032
Andreassi, Tales, 024
Araujo, Alcides, 035
Arkader, Rebecca, 036
B
Barahona, Juan Carlos, 024
Barra, Cristobal, 009
Berggrun, Luis, 005
Blanco, Pablo Roberto, 019
Boucher, Stephen, 017
Brambilla, Flávio Régio, 033
Bravo Orellana, Sergio Rafael, 017
Brenes, Esteban, 010, 019, 024
C
Callegaro, Carlos Alberto, 003
Carillo, Miguel, 028
Carneiro, Jorge Manoel Teixeira, 025
Carter, Michael R., 017
Cassoni, Adriana, 037
Castanho, Rafael Plantier, 023
Castano, Nathalie, 004
Castillo, María José, 017
Chimenti, Paula, 003
Ciravegna, Luciano, 025, 032
Cometto, Teresa, 009
Corrales, Martha, 033
Costamagna, Rodrigo, 019
Cueto, Diego Carlos, 023
D
da Rocha, Angela, 036
da Silva, Bianca Carvalho, 003
Dalmarco, Gustavo, 033
de Góes, Bruno, 036
de Luque, Mary Sully, 004
DE OLIVEIRA, LUCIEL HENRIQUE, 008
Dottin, Howard, 036
Durand, Aurelia, 009
E
Eid Junior, William, 035
Espejo, Alvaro, 018
F
Felzensztein, Christian, 009, 025, 032
Ferreira, Jorge Brantes, 003
Ferreira, Rodrigo, 035
Freitas, Hugo, 035
Fuchs, Rosa María, 004, 037
G
Gabel, Rachel, 004
Garay, Urbi Alain, 023, 035
García-Rada, Ximena, 019
Geldes, Cristian, 009
Gibson, Rowan, 024
González, Maximiliano, 023, 035
González, Silvia, 004
Grosse, Robert, 026
Guzmán, Felipe, 018
H
Haar, Jerry, 029
Hor-Meyll, Luis Fernando, 003
Hupsel Vaz, Luiz Felipe, 003
I
Ickis, John C., 019
Izquierdo, Edgar Eugenio, 024
J
Jaramillo, Carlos Z, 017
José, Pin Ramón, 019
K
Kilian, Bernard, 008
Kundu, Sumit, 025, 032
L
Labadie, Gaston J., 009, 037
leiva, pedro ignacio, 018
Lengler, Jorge, 003
Leone, Vitor, 035
Lima, Marcel Correia, 003
Free markets and Social Inclusion: Towards a common goal
21
Lima Júnior, Melquíades, 035
Lizarzaburu, Edmundo, 005
Lopez, Juan Claudio, 036
Lopez, Luis, 025
Lopez, Luis, 032
M
Majano, Ana Maria, 019
Matos, Nancy, 004
Maximiano, Antonio Cesar Amaru, 037
Mazzon, Jose Afonso, 003
Medeiros, Otavio Ribeiro, 035
Melgarejo, Mauricio, 007
Mello Moyano, Carlos, 003
Mendoza, Xavier, 030
Merino, Maria, 008
Minardi, Andrea Maria Accioly Fonseca, 023
Moita, Rodrigo Menon Simões, 023
Montiel, Eduardo, 007
Montoya, Daniel, 019
N
Navichoc, David Felipe, 008
Nogueira, Roberto, 003
O
Ogliastri, Enrique, 004
Olavarrieta, Sergio, 009, 011
Ortiz, Norma, 017
P
Pablo, Eduardo, 023
Padrão, Luis Carlos, 024
Palacios, Miguel, 009
Perez Pineda, Felipe, 019, 036
Perezts, Mar, 004
Pipoli, Gina Maria, 037
Pires, Clarissa Côrtes, 037
Porras, David, 007
Prado, Andrea María, 019
Q
Quintanilla, Carlos, 036
Ribeiro, Vanderlei Becker, 003
Rivera, Lloyd, 008
Robertson, Chris, 027
Robles-Flores, Jose Antonio, 004
Robson, Paul, 032
Rodrigues, Marco Aurélio de Souza, 003
Rodriguez, Arnoldo J, 007
Rodriguez, Carlos, 025
Rodriguez Fernandez-Hidalgo, Enrique, 019
S
Salter, Stephen Brian, 036
Sanz Campos, Luis Javier, 007, 036
Sarathy, Ravi, 027
Sbragia, Roberto, 037
Scott, Brad, 007
Shinoda, Ana Carolina Messias, 037
Souza, Pedro Bruno Barros de, 025
Souza, Zilma Borges, 008
Susaeta, Lourdes, 019
T
Talavera, Jorge, 012, 013
Torres, Eduardo, 009
Turkina, Ekaterina, 009
U
Urbina, Ligia María Soto, 037
V
Valenzuela, Leslier Maureen, 018
Vara-Horna, Aristides Alfredo, 018
Varga, Gyorgy, 005
Vargas, Delfino, 008
W
Wernsing, Tara, 004
Y
Yoshinaga, Claudia, 035
U
Úbeda Sales, Ricardo, 007
R
Rees, Gareth, 027
Renko, Maija, 025
22
Annual Conference BALAS 2013
Free markets and Social Inclusion: Towards a common goal
BOARD
ROOM 2
BOARD
ROOM 1
INTERNET
SERVICIO
BUSINESS
CENTER
Elevators
REGISTRATION
ASCENSOR
RESTROOMS
NAZCA I
NAZCA II
INKA 1
PARACAS II
INKA 2
4
2
INKA 3
3
1
SWISSOTEL
INKA 4
EXHIBITOR
AREA
PARACAS I
Hotel Floor Map
INKA 5
RESTROOMS
DIRECT ACCESS TO THE GARDEN
EQ. SONIDO
23
The CFA ChArTer is A
globAlly reCognized,
grAduATe-level
invesTmenT CredenTiAl.
Earning it demonstrates a commitment to professional integrity and expertise
in the broad range of skills needed for a career in the investment profession.
To find out more about the CFA charter, please visit
www.cfainstitute.org/programs/cfaprogram.
“Charterholders stand out from the crowd because
they have demonstrated that they have tenacity
and are able to go through a rigorous program and
study hard: it shows a certain type of personality
that definitely performs well.”
Ana Cecilia Reyes Esparza, CFA
Mexico City, MEXICO
© 2013 CFA Institute
Notes
Free markets and Social Inclusion: Towards a common goal
25
Notes
26
Annual Conference BALAS 2013
Notes
Free markets and Social Inclusion: Towards a common goal
27
Notes
28
Annual Conference BALAS 2013
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