media kit - INPALMA.COM Tu Guía de Mallorca

Transcripción

media kit
Just like people, companies
need to communicate. To reach
others and transmit their
messages.
And since everyone is
different, at IN PALMA we have
created a series of “tailored”
options so that each and
every one of our clients,
with no exceptions, have
the opportunity to advertise
themselves in the most
effective manner, depending on
their needs.
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For 10 years now, IN PALMA
has been Mallorca’s foremost
lifestyle magazine.
Four quarterly issues are
published every year:
Spring (March, 21 - June, 20)
Summer (June, 21 - September, 20)
Autumn (September, 21 - December,
Winter (December, 21 - March, 20)
20)
The magazine is written in 3
languages: Spanish, English
and German.
It is free and available at
over 300 points around the
island.
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The importance
of the OJD
IN PALMA has had the OJD
certificate for 5 years, (check
this at www.introl.es).
And just what is the OJD?
The OJD (Oficina de Justificación
de la Difusión), or newspaper
circulation statistics audit
bureau, has been the main
independent company devoted
to auditing the distribution
and diffusion of communications
media in Spain.
Always demand an
OJD certificate!
This is the only way you
can be sure of the print run
and actual distribution of
communications media in Spain.
As a result, you can be 100%
certain of our print run:
14,000 copies a quarter.
56,000 copies a year.
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Distribution
IN PALMA is aimed at 2
clearly-defined reader profiles:
1. Guest of Palma’s 5, 4 and
3-star hotels.
2. Residents of Mallorca with
a medium-high to high
purchasing power.
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Hotel guests
In 2004 we signed an
agreement with the Hoteliers’
Association of Palma for the
distribution of IN PALMA in
the 4,650 guest rooms in the
city’s 50 hotels.
5 ***** Castillo Hotel Son Vida, St.
Regis Mardavall, Gran Meliá Victoria,
Sheraton Mallorca, Nixe Palace, Palacio Ca
Sa Galesa, Grupotel Valparaíso Palace, Can
Cera, Calatrava Hotel Boutique.
4 **** AC Ciutat de Palma, Armadams, Azul
Playa, Ciutat Jardí, Continental, Convent
de la Missió, Cort Hotel, Costa Azul,
Dalt Murada, Hesperia Ciutat de Mallorca,
Hotel Feliz, HM Jaime III, Isla Mallorca,
Luabay Marivent, Luabay Costa Palma, Luabay
La Cala, Marina Luz, Meliá Palas Atenea,
Mirador, Misión de San Miguel, Palacio
Avenida, Portixol, Portofino, Puro, San
Lorenzo, Santa Clara, Saratoga, Tres, Tryp
Bellver, Tryp Palma.
3 *** Almudaina, Aparsuit, Araxa, Augusta,
Blubey, Dalí Sercotel, Mirablau, Palladium,
Santa Ana, Tryp Bosque, Zurbarán, Abelux,
Amic Horizonte, Born.
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Residents
For readers who are residents
of Mallorca, we have created
the IN PALMA CLUB 300 +:
Over 300 meticulously-selected
spaces in Mallorca where your
regular clients can obtain a
free copy of IN PALMA every
quarter.
The distribution
of IN PALMA is
done every 15
days by our own
distributors.
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GOLF COURSES: Golf de Andratx, Golf de
Santa Ponsa, Golf Maioris, Golf Son Antem,
Golf Son Gual, Golf Son Muntaner, Golf
Son Quint, Golf Son Vida, Real Golf de
Bendinat.
YACHT CLUBS AND SAILING: Azul Yachts,
Baxter Marine, Club de Mar, Club Náutico
El Arenal, Charterpoint, Fireline, Marina
Balear Yachts, Marina Palma, Marina Port
de Mallorca, Port Adriano, Princess (x 2),
Puerto Portals, Real Club Náutico de Palma,
Riva Yachts, Sunseeker Germany.
FASHION BOUTIQUES, JEWELLERY AND
TENDENCIES: Addaia, Addict, ADL Palma,
Adolfo Domínguez, Alinka, Aristocrazy,
Bacci, Bimba & Lola, Bluebird, Boris
Jakob, Cartier, Casting (x3), Comptoir des
Cotonniers, Costa Diva, Credo, Dersat,
Dolores Promesas, Dress & Co Port Adriano,
Drop, Ehen, Erato, Escada, Exclusive (x2),
Farrutx, Forum, Giorgiarei, Golfino, Jaime
Mascaró, Joyería Weyler, Kidama, Kids Home,
L’Aguila, La Principal, Loewe, Magün, Marc
Cain, María Crespí, Maritim 4, Michael
Negrin, Moda Jogging, Mola Eyewear (x2),
Mulberry, Multiópticas, Passage Vintage,
Passy, Piluca Osaba (x2), Relojería Alemana
(x4), Renew Store, Rialto Living, Scalpers,
Shorebreak, Sight 24 Port Adriano, Suivi,
The Bikini Shop, The Closet, Timoteo, Tous,
Xino’s (x3).
INTERIOR DESIGN AND DÉCOR: Adore e Colore,
Aqua Aquae, Arte Casa, Birgit Mülller (x2),
Bondian Living Store, Cocinart, De Bat a
Bat, Designer Store, Duxiana, GB Concept,
GDuran (x 2), Haus & Garten Port Andratx,
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La Gata, La Oca, Loewe Gallery, Socías y
Rosselló, Spazio Scena.
RESTAURANTS AND GOURMET SPACES: + Natural,
+ Que Espuma, 12 Apóstoles, Aquiara,
Arume, Balneario Illetas, Bar Bosch, Bar
Cuba, Bar Marítimo, Blockhouse, Blue
Copas, Bodegas José L. Ferrer, Bon Lloc,
Born 8, Byobu Club, C’an Eduardo, C’an
Punta, Ca La Seu, Ca Na Chinchilla, Café
Colonial, Café La Lonja, Café Mon, Can
Joan de S’Aigua, Capricho Puerto Portals,
Central Bar, Coco Portitxol, Cook Express,
Cort Cafetería, Coast by East, Dársena,
Diablito (x2), Diecisiete Grados, El Pato
de Son Vida, El Pesquero, El Trotamundos,
Enco Portitxol, Es Rebost, Fibonacci (x2),
Flanigan, Flexas Bar, Forn de Sant Joan,
Garito Café, Gibson, Ginbo, Harbour Grill
Port Adriano, Hard Rock Café, Hemingway,
Hogans, Japonice, Kaskai, La Consigna, La
Madeleine, La Piazzeta, La Poule Toquée,
La Terraza, Lollo Rosso, Marchica, Maril.
lin, Misia, Momo Portitxol, Mood, Nassau
Beach, Nero Café, Nicolás, Noodle Bar,
Ola del Mar, Ottimo, Pabisa Beach Club,
Pacha, Palma Café Gallery, Patrón Lunares,
Pizza Industria (x2), Plaer Natural, Pomar
Pastelería, Portixol Restaurante, Puro
Beach, Quina Creu, Reeves, Ritzi, Rocamar,
Rotana, Sansibar Port Adriano, Set Café,
Shamrock, Spoon, Tapas Club, Tast, Tast
Club, Taste of America, Thai Fusion,
Trattoria Vino del Mar, Tristán Mar,
Txakoli, Ummo, Urban Sushi, Urbà-Santi
Taura, Wellies, Xino’s Restaurante.
REAL ESTATE: Dost&Co (x2), Dressler &
Partner, Engel & Völkers Palma, First
Mallorca (x4), Mallorca Properties,
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Mallorca Residencia, Nova Inmobiliaria
Palma, Porta Mallorquina.
CAR DEALERSHIPS AND CAR RENTAL FIRMS: Auto
Vidal-Mercedes, Awauto – Volkswagen, Grupo
Motor Mallorca, Medea Motores – Audi,
Jaguar, Porsche Baleares, Renault, Rex
Motors-BMW.
ART SPACES: ABA Art, C.C.C. Pelaires, Can
Sales, Casal Solleric, Centre Cultural
Sa Nostra, Centro Cultural Andratx, Es
Baluard, Fundación La Caixa, Galería Hella
Maria Höfer, Galería Kewenig, Galería
Mensing, Galería Xavier Fiol.
BEAUTY, HEALTH AND SPORTS: Alexa
peluquería, Censalud, Clínica Quirón
Palmaplanas, Culture eco, ethic & bio salón
(x 2), Dentacare Clínica Dental Bendinat,
Deutsches Ärztezentrum, Dr. Morano, Dr.
Ibargoyen, Dr. Stoma, Dra. Subirats,
Ecologic Beauty Salon, First Golf Shop,
Fish Spa, Marlies Möller, Medisans, Palma
Clinic, Palma on Bike, Políclinica Miramar
(Dr. Rovira), Profitness Gym, Reborn Spa,
Santa Ponsa Country Club, Sporting Tenis
Club, The Nail bar.
OTHER HOTELS ON MALLORCA: Gran Hotel Son
Julià, Gran Hotel Son Net, H10 Punta Negra,
Hilton Sa Torre, Hospes Maricel, Hotel
Cap Rocat, Hotel Cort, Hotel Golf Santa
Ponsa, Hotel Zhero, Iberostar Son Antem,
Meliá de Mar, Reads Hotel, Villa Italia.
OTHER SPACES: Ayuntamiento de Palma, Banca
March (central), Banco Santander (Bonaire),
Bover&Sbert Abogados, Bufete Buades, Casino
Mallorca, Dialog Librería, La Biblioteca de
Babel, Museo de Juguetes, Porto Pí Centro
Comercial, Sala VIP Aeropuerto de Palma.
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recomendado por
recommended by
empfohlen von
Many of these establishments
bear IN PALMA’s “Recommended
Establishment” seal, a
hallmark of quality which is
renewed on a yearly basis.
2014
inpalma.com
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IN PALMA on the
social networks
IN PALMA has a strong presence
on Facebook, Twitter,
Instagram, Flicker, Pinterest,
Spotify and Linkedin.
We use these social networks
to cover the news and events
related to our advertisers.
Every week we hold raffles
amongst our thousands of
followers (stays in hotels,
romantic dinners, concert
tickets...).
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Issue number 1 of IN PALMA
appeared in 2004, and now,
10 years later, in 2014,
INPALMA.COM Tu Guía de
Mallorca comes into being.
As has already occurred with
IN PALMA, the main goal behind
INPALMA.COM is to become
the leading online guide to
Mallorca, for both tourists
and residents.
The difference with other,
similar guides already in
existence is that INPALMA.
COM Tu Guía de Mallorca
is informative, clear and
beautiful, all at the same
time.
It is written in Spanish,
English and German.
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Contents
Mallorca is made up of 12 main
categories:
Restaurants
Shopping
interior design
Sports
Leisure & Entertainment
Relaxation & wellbeing
Hotels
Art & culture
Sailing
Car, boat and bike hire
Real estate
IN PALMA: the magazine
These categories in turn lead
to other sub-categories (under
Sports, for example, you have
the option of entering golf,
sailing, cycling, hiking, etc.).
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The aim is for visitors to
have access to a broad,
diverse range of options which
they can then engage in, hire
and enjoy, whatever their
interests and chosen option.
And INPALMA.COM Tu Guía de
Mallorca also offers its
visitors valuable additional
information:
History of Mallorca
Top 20 beaches
Mallorca in 1 week
Mallorca in 3 days
Villages with charm
Traditional gastronomy
10 typical gifts
Entertainment guide
Information of interest
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Positioning and
visits to the
website
The key to the success of
Mallorca will be determined
by the number of visitors who
access the site. This much is
absolutely clear.
From 0.50 Euros
a day
A company can advertise in
INPALMA.COM Tu Guía de Mallorca
from 0.50 Euros a day.
The two options for appearing
in the guide are:
“Premium Option”.
300 € a year + vat.
(25 € a month + vat).
Which is why we have engaged
the services of the top media
company in Mallorca, Refinería
Web, to guarantee the maximum
number of visits.
Our client will receive a
comprehensive periodic report
of the number of hits the
website receives.
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“Basic Option”.
(See more information
and other formats in the
ADVERTISING RATES section).
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ADVERTISING
RATES
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We have prepared a series of
advertising packs designed for
you to make the most of the
advantages of both the paper
magazine and the online guide.
The most important thing is
for you to choose the option
that best suits your needs and
possibilities. We will always
provide the most effective,
honest advice possible.
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1
What do our
advertising packs
include?
2
4
1. IN PALMA magazine.
2. INPALMA.COM Tu Guía de
Mallorca for computers,
tablets and smartphones.
3. “Establishment Recommended
by IN PALMA” hallmark.
4. IN PALMA social networks.
3
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A
• 1 full page in all 4
issues of IN PALMA in a
year.
1-year
packs
• “Premium” option in
Mallorca.
• “Establishment Recommended
• 1 (optional) raffle plus
promotion on the IN PALMA
social networks.
6.000 € a year + vat.
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B
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C
• Double front page in all
4 issues of IN PALMA in a
year.
• 1 page in the “IN PALMA
GUIDE” in all 4 issues of
IN PALMA in a year.
Mallorca.
• “Basic” option in
Mallorca.
social networks.
social networks.
7.800 € a year + vat.
4.200 € a year + vat.
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D
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E
• 1/2 page in the “IN PALMA
IN PALMA in a year.
IN PALMA in a year.
Mallorca.
Mallorca.
social networks.
social networks.
2.400 € a year + vat.
1.500 € a year + vat.
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F
IN PALMA in a year.
Mallorca.
social networks.
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A
• 1 full page in 1 threemonthly issue of IN PALMA.
3-month
packs
Mallorca.
• 1 (optional) raffle on the
IN PALMA social networks.
1.650 € quarterly + vat.
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B
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C
• Double front page in 1
three-monthly issue of IN
PALMA.
• 1 page in the “IN PALMA
GUIDE” in 1 three-monthly
issue of IN PALMA.
Mallorca.
Mallorca.
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D
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E
issue of IN PALMA.
issue of IN PALMA.
Mallorca.
Mallorca.
750 € quarterly + vat.
(150 € a month + vat.
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F
issue of IN PALMA.
Mallorca.
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IN PALMA
rates
FORMAT
[3 months]
1 ISSUE
[1 year] -15%
4 ISSUE
1 page
1.900
1.615 x 4
Double page
3.000
2.550 x 4
Back cover
5.000
4.250 x 4
1.200
1.020 x 4
1/2 page
600
510 x 4
1/4 page
350
295 x 4
1/8 page
175
150 x 4
IN PALMA guide
1 page
[Prices in Euros. VAT not included].
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AGUIDE
“Premium Option”
INPALMA.COM
Tu Guía de
Mallorca
rates
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At the top of the page
and highlighted.
100 words + 5 photos.
Address and opening hours.
Location map.
Includes advertisement in 3
languages.
“Opción Basic”
Random order.
100 words + 3 photos.
Address and opening hours.
Location map.
Includes advertisement in 3
languages.
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BOTHER FORMATS
1. Banner above headline on
homepage.
3. Banner above footer.
3 advertisers a year.
Random rotation by
visits.
Random rotation by
visits.
2.000 € a year + vat.
4. Banner above headline in
the different categories.
2. Logos next to headline.
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Random rotation by
visits.
1.500 € a year + vat.
3 advertisers a year per
category.
Random rotation by
visits.
Advertisers who sign up for
“other formats” will be included
in the guide free of charge
within their category.
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EL LOFT EDITORIAL is the
publisher of the magazine
IN PALMA and of INPALMA.COM Tu
Guía de Mallorca.
Our team is comprised of
first-class content editors,
journalists, graphic
designers, photographers,
marketing managers and
translators.
And we also undertake other
projects:
• Editing and publishing of
corporate magazines.
• Book editing and
publishing.
• Corporate design and
communication.
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Magazine editing
and publishing
For several years we have
been entirely responsible for
editing and publishing the
corporate magazines of some of
the island’s most important
companies and entities:
PUERTO PORTALS
RELOJERÍA ALEMANA
GOLF SON GUAL
GRUPOTEL HOTELS & RESORTS
DURAN
MARCEL REMUS REAL ESTATE
HOTELEROS BAHÍA DE ALCÚDIA
Having your own corporate
magazine is a worthwhile
investment, both for
communicating your messages and
for the good image it transmits
to your clients.
We will be happy to advise you
with absolutely no obligation
on formats and prices.
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Book editing and
publishing
Our speciality is the
comprehensive editing and
publishing of top-quality
books.
Our clients include the most
important companies on the
Balearic Islands:
IBEROSTAR HOTELS & RESORTS
ARABELLA GOLF MALLORCA
PUERTO PORTALS
CASINO DE MALLORCA
Giving your clients a moving,
beautiful commemorative book
as a gift is one of the
most efficient marketing tools
there are.
We will be delighted to advise
you on different formats and
prices.
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Design and
communication
In a professional, friendly
manner, we create your
company’s corporate image from
scratch. Or, if you already
have one and wish to renovate
it, we improve it.
•
•
•
•
•
logos
business cards
brochures
advertising campaigns
communication strategies
Moreover, we have co-working
agreements with multimedia
companies:
• website creation
• social network management
• production and direction of
videos and animations.
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IN PALMA
1 full page: 230 x 305 mm.
(+ 3 mm. border).
Double page: 460 x 305 mm.
(+ 3 mm. border).
[Formats: PDF, JPG. Resolution: 300 dpi]
Measurements
of advertising
spaces
IN PALMA Guide
1 page: 1,000 characters with
spaces (max.), 4 photographs.
1/2 page: 650 characters with
spaces (max.), 2 photographs.
spaces (max.), 1 photograph.
spaces (max.), 1 photograph.
INPALMA.COM
Tu Guía de Mallorca
Banners: 990 x 90 pixels.
Logos: 115 x 150 pixels (max.).
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ÍNDICE
IN PALMA
OJD and print run
Distribution
IN PALMA Club 300 + IN PALMA on the social networks
INPALMA.COM Tu Guía de Mallorca
Contents
Positioning and visits to
the website
ADVERTISING RATES
1-year packs
3-month packs
IN PALMA rates
INPALMA.COM Tu Guía
de Mallorca rates
EL LOFT EDITORIAL
Magazine editing and publishing
Book editing and publishing
Design and communication
Measurements of advertising spaces
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4
6
9
16
19
20
22
24
26
30
38
46
48
52
55
57
59
60
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We will be delighted to work
with you.
EL LOFT EDITORIAL, S.L.
C. De la Misión, 31 patio interior.
07003 - Palma de Mallorca, España.
T. 971 72 36 11
www.ellofteditorial.com
www.inpalma.com
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media kit - INPALMA.COM Tu Guía de Mallorca

Transcripción

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