Empresa de producción de radio sindicada busca age

Empresa de producción de radio sindicada busca age

Co-operation profile details from Enterprise Europe SEIMED
BORS20151210001 - Empresa de producción de radio sindicada busca agentes
comerciales y emisoras de radio
Business partnering opportunity
Abstract
Una empresa serbia especializada en producción de radio sindicada, principal productor de contenidos de radio en Serbia, ha extendido su actividad al
sector de informática y ha desarrollado un software para programar pausas publicitarias. La empresa busca agentes comerciales y emisoras de radio
en Alemania, Francia, Italia, España y Reino Unido.
Description
The Serbian company is founded by a former radio personality with 29 years of industry experience. It currently serves approximately a hundred of
affiliate radio broadcasters in Serbia and neighboring countries, providing radio programming contents. The company founder co-owns four local market
radio stations in Serbia. Unable to find the proper solution to schedule advertising breaks, they have developed their own software, sent it for a trial to
other radio stations, collected lots of positive feedback and then decided to offer the software internationally.
Scheduling advertising breaks is a standard feature included (in different forms and with different capabilities) to all available radio automation software
suits, which are in most cases very complex and require thorough personnel training. A station cannot let anyone to work with the main automation-play
out software, as this category of software is complex and very error sensitive, and even the small errors can put the station off the air. In real life
environment, for an operation as simple as swapping the audio file received from an advertiser, a station would need to have a trained individual on
standby. Software solution created by the company has a simple user interface (quickly translatable to any language), is very easy to use, and can
generate literally any form of file output, so that any radio automation software can read the advertising play-list files and insert them to the main
programming. Using this software, a radio station can take the entire commercials scheduling process out of its main automation software, and keep the
ads scheduling process at the sales department office. In other words, the sales people are now able to maintain the advertising scheduling on their
own. If a client request the active campaign to be taken off the air immediately and the trained operator has gone home, they do not need to call this
person back to work.
Apart from all above, the software developed by the company has many additional features that provide “fine tuning” of radio commercial breaks, such
as preventing two audio messages from the competing clients to be scheduled and played back to back.
The company is looking for partners for commercial agency agreement. The software users are paying monthly subscription fee, while the commercial
agents are granted a sales commission for each sale.
Target partner expertise sought:
- Specific area of activity of the partner: Type: industry
Activity: broadcasting company, broadcast equipment supplier, radio station, advertising agency working with radio stations, radio syndicated content
provider
Role:
• As a commercial agent, a partner will be expected to represent the software to radio stations in his country. In addition, if there is enough of market
potential, a partner would be expected to provide the translation of software user interface to local language, to make the software more attractive and
easier to work with.
• As a radio station, a partner will be the final software user.
Key information:
Country of origin: SERBIA
Listed under: Sistemas de tratamiento de información \ Servicios financieros, legales, profesionales y otros
Profile created on: 12/12/2015
Last updated: 25/02/2016
Closing date: 25/02/2017
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