Vogue Complementos Contents

Vogue Complementos, the number one magazine in accessories
Vogue Complementos was launched in Spain in 2001 and has become the magazine of reference about accessories on the market.
A special number which is published alongside Vogue España twice a year: April and October.
It remains at the newsagents for 6 months longer as an independent magazine.
A special edition which is distributed with Vogue’s full print-run
(in contrast with the other supplements on the market, which are only distributed with the full-size magazines).
It has an average distribution of 109,000 copies (OJD Jan-Dec ‘12).
Vogue Complementos Contents
Vogue Complementos offers the greatest variety of contents and suggestions about women’s accessories:
Bags
Costume
Shoes
Jewellery
Belts
Lingerie
Hats
Gloves, etc.
All the novelties every season, the colours, tendencies, cloths, how to combine them,
fashion parades, creators... more than 200 pages in this indispensable guide to being fashionable.
Vogue Complementos Readers’ Profile
Above all, Vogue Complementos readers are women who are passionate about fashion, tendencies and brands.
94% think that Vogue is the best fashion magazine.
Their social and demographic profile is of great interest because of their high cultural and professional level, which
means that they are predisposed to consuming brands and products in a sophisticated way.
60% have degrees, 21% have post-graduate qualifications.
18% work in management, 21% in middle-management and 16% in the liberal professions.
68% do not have children, which means they have greater disposable income for themselves.
54% are married or live with their partners and 46% are single or live alone.
Source: May 2013 Vogue subscribers questionnaire.
Where they obtain information about Accesories
Vogue Complementos readers are active, inquisitive women who look are various sources
of information, above all magazines and specialised websites.
78% read fashion magazines.
18% look at fashion websites.
18% get their information from sales points.
17% get their information from brand publicity.
15% get their information from brand websites.
Source: May 2013 Vogue subscribers questionnaire.
What Readers value in Vogue Complementos
It is the magazine which marks tendencies both professionally and personally.
96% say Vogue Complementos is a shop window for elegance and the latest tendencies.
94% say that Vogue Complementos is attractive to read.
93% find the indispensable accessories for each season in it.
92% say that the magazine is a point of reference in the sector.
89% vay that the publicity is part of the magazine’s contents.
89% say it has a great deal of information.
51% spend more than 60 minutes reading each number.
Source: May 2013 Vogue subscribers questionnaire.
What Accessories mean to the Readers
For most readers, accessories are the best way to complete a look, to give themselves a treat, to express
their personality and, also, to invest in valuable objects.
93% think that accessories are an essential part of their wardrobe.
65% have bought brand complements in the last 3 months.
The average budget for them has been 433€.
Source: May 2013 Vogue subscribers questionnaire.
What the Brands mean for the Readers
Brands add value to accessories and they are an important consideration when taking purchase decisions.
Brands transmit values and readers can identify with them thanks to their accessories.
Vogue Complementos readers are prepared to spend more money on:
75% on shoes.
54% on bags.
21% on glasses.
19% on jewellery.
Source: May 2013 Vogue subscribers questionnaire.
Where the Readers buy their Accessories
58% buy in department stores.
42% buy in brand stores.
32% buy in brand boutiques.
40% regularly buy on the Internet.
2% buy from catalogues.
Source: May 2013 Vogue subscribers questionnaire.
MADRID
ADVERTISING MANAGER
Dolores Zorrilla
[email protected]
Carolina Pérez Mora
[email protected]
Laura Capó
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Advertising contacts
VOGUE ADVERTISING DIRECTOR
Elena Ferreras
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BARCELONA
GROUP MANAGER
Judith Mases
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ADVERTISING MANAGER
Noelia González
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COORDINATION
Mª Carmen Herrero
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Susana Hernández
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DIGITAL ADVERTISING DIRECTOR
Paola Portela
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COORDINATION
Isabel Navas
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