January - Ediciones Condé Nast

THE
MAGAZINE
Vogue Novias was launched in Spain in 1993 and has
been the leading magazine in the Brides sector since
then: the reference manual.
The magazine offers the best information about
preparing the celebration: before, during and after.
The magazine is sold separately at newsagents with an
average print run of 65,000 copies.
It is distributed nationally and is available at 70% of
sales points in the main Spanish cities.
Each number stays at the newsagents for 6 months.
Vogue Novias can be found at sector trade fairs with
extra prints (Las mil y una bodas, Puerta de Europa,
Noviaespaña and Bodas y bodas).
READERSHIP PROFILE
A READER-LEVEL
TRAINING
A YOUNG READER
7,9%
3,5%
+ 35 YEARS OLD
13,5%
20-25 YEARS OLD
PRIMARY SCHOOL
25,9%
GRADUATED
28,4%
31-35 YEARS OLD
50,7%
HIGHER STUDIES
THE 94% OF READERS
CURRENTLY WORK
19,7%
UNDERGRADUATED
STUDIES
11,2%
DIRECTIVE
28,5%
OTHERS
24,5%
MIDDLE MANAGEMENT
6,6%
BUSINESS
11,3%
LIBERAL PROFESSIONS
Source: Vogue Novias readers survey 2013
16,5%
ADMINISTRATIVE
50%
26-30 YEARS OLD
WEDDING
SEASONALITY
Most weddings take place from May to July and from
September to October.
Vogue Novias is published in March and October
to cover the whole year as 37% of brides plan their
weddings more than a year in advance, 36% less than
a year in advance and 28% during the same year.
Evolution of the number of weddings per month (%) (INE)
20
15
15
15
13
10
10
05
10
8
3
Jan
4
Feb
8
5
Mar
Apr
May
Source: Vogue Novias readers survey 2013
Jun
Jul
Aug
5
Sep
Oct
Nov
4
Dec
THE
BRIDESGROOM
AND THE GUEST
Vogue Novias readers also enjoy advising other people
about the best clothes for their day:
72% advise the bridesgroom about his suit.
68% advise the matron of honour.
59% advise the pageboys.
40% advise their friends.
Source: Vogue Novias readers survey 2013
JEWELRY AND
ACCESORIES
Jewelry is one of the most important things for
the day.
46% of brides wear jewelry they have been given.
33% buy jewelry for the ocassion.
31% inherit their jewelry.
As well as wedding rings, the jewelry most worn
on the day is:
Earrings 95%
Bracelet 32%
Tiara
12%
Necklace 11%
Source: Vogue Novias readers survey 2013
BEAUTY AND
TREATMENTS
Before the wedding, readers take beauty treatments
and skin and hair treatments.
72% use skin treatments.
56% use hair treatments.
43% take body beauty treatments.
37% take massages.
19% have a laser hair removal.
Vogue Novias readers also like to take the greatest
care with every detail of their look.
63% take stylists’ or hairdressers’ advice.
49% choose special hairstyle.
26% choose special perfumes for their weddings.
22% choose their look from specialised magazines.
Source: Vogue Novias readers survey 2013
CEREMONY
ORGANIZATION
Vogue Novias gives the most useful, practical information
so that couples can organize their weddings in the most
personal way or suggest the most appropriate professionals
to help them.
74% of readers choose religious ceremonies.
50% of couple organize their wedding by themselves.
47% do so with the help of family and friends.
6% use expert wedding organizers.
Source: Vogue Novias readers survey 2013
THE
CATERING
What Vogue Novias readers value in catering:
92% quality.
18% presentation.
10% originality.
The place they chose for the banquet is:
43% an events estate.
26% a restaurant.
25% a hotel.
7% their own estate.
Vogue Novias offers information about the best catering
services and places for holding the banquet, with
original and very personal ideas.
Source: Vogue Novias readers survey 2013
THE
HONEYMOON
Readers like their honeymoons to be:
Organized by travel agents. 58%
Personalized travel. 32%
They organize them on the Internet.
9%
Also, in the magazine are the most desirable
destinations for an unforgettable trip, the most
exclusive.
Source: Vogue Novias readers survey 2013
WEDDING LIST
AND EXPENSES
68% of readers say that the means of payment they most use for their weddings is credit cards.
30% of brides chose their wedding lists in:
Department stores.
46%
Decoration shops. 23%
Online lists. 13%
Source: Vogue Novias readers survey 2013
WHY
VOGUE NOVIAS
IS UNIQUE
It is the magazine with the best advice and ideas for
organising a wedding.
It is a point of reference for fashion, style and beauty.
With the quality and prestige of Vogue and Condé Nast.
A source of inspiration and reference for all the matters
of interest.
68% of readers keep the magazine and look at it various times in the run-up to the wedding.
30% get as many ideas from the advertising as they do
from the contents of Vogue Novias and it helps them
to make their choices.
Source: Vogue Novias readers survey 2013
CLOSING DATES 2016
January
February
May
June
October
November
December
Closing
DATE
JANUARY
Sale
DATE
Closing
DATE
April
29
19
FEBRUARY
July
Sale
DATE
March
August
September
16
4
SEPTEMBER
OCTOBER
MADRID
ADVERTISING MANAGER
Dolores Zorrilla
[email protected]
Laura Capó
[email protected]
Susana Hernández
[email protected]
Ana Luque
[email protected]
COORDINATION
Isabel Navas
[email protected]
Pº Castellana 9-11 . 28046 Madrid
Tel.: 91 700 41 70 - Fax: 91 319 93 25
ITALY
DELEGATE
Elena Marseglia
[email protected]
Manuela Gualtieri
[email protected]
Piazza Castello, 27 . 20121 Milano
Tel.: 00 39 028 561 42 17
Advertising
Contacts
BARCELONA
GROUP MANAGER
Judith Mases
[email protected]
ADVERTISING MANAGER
ADVERTISING DIRECTOR VOGUE
Elena Ferreras
[email protected]
NORTH
DELEGATE
Ana López Cámara
[email protected]
Barrio Gerra, 1. Los Llanos
(San vicente de la Barquera)
39547 Cantabria Tel.: 619 603 776
EEUU
DELEGATE
Alessandro Cremona
[email protected]
Brand 66
125 Park Ave.
Piso 25, Suite 2511
Nueva York, NY 10017
Noelia González
[email protected]
COORDINATION
Mª Carmen Herrero
[email protected]
Pº de Gracia 8-10 . 08007 Barcelona
Tel.: 93 412 13 66 - Fax: 93 412 66 98
LEVANTE
DELEGATE
Celia Cervera
[email protected]
Pueblo Atenea 191, Cumbres del Sol
03726 Benitachell-Alicante
Tel.: y Fax: 670 31 30 17
FRANCE
DELEGADA
Ana Marqués-Meyer
[email protected]
4, Place du Palais Boubon. 75007 París.
Tel.: 00 33 144 117 890 Fax: 00 33 145 560 446
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