downtown management district

PROPOSAL
(DOWNTOWN MANAGEMENT DISTRICT)
March 12, 2013
Thanks for giving us the opportunity to bid on the development of the overall creative and
mini-marketing campaign for “It’s Happening!”. EME Design Studio is pleased to submit the
attached proposal.
We look forward to answering any questions you may have and to being an integral part of
creating a successful brand for “It’s Happening!”.
Sincerely,
Joel Martinez
Creative
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www.hechoporeme.com | [email protected]
518 W. San Antonio, Suite A, El Paso TX 79901
(ABOUT EME)
EXECUTIVE SUMMARY
EME Design Studio is a small group of talented and experienced creative professionals. We are a
full-service, boutique design studio specializing in remarkably unique solutions for most any medium,
specializing in but not limited to branding.
MISSION
The mission of EME Design Studio is to provide honest, creative and responsible solutions to our
clients. We believe that creating good work can make the world a better place. Our goal is not
only to make our client's businesses successful, but also to provide our community with a visual
culture that is an essential part for its growth. Since we are very passionate about our work and love
to design, we believe that as designers we have a responsibility to contribute to our community by
providing them with top quality and respectful work.
SERVICES
At EME Design Studio we offer creative solutions. We work on a range of projects including art
direction, design, illustration and custom typography.
CURRENT CLIENTS
Crave Kitchen and Bar, The Garden, Montecillo, The Mix at Union Plaza, Cabo Joe's, Dillard's Cielo
Vista, US-Mexico Border Health Commission, Foodville Food Truck Park, Bernardi Caffe, Amor por
Juárez, Ave. Magazine, The Station Office Lofts, among others.
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(THE PROCESS)
We know by experience that one of the most important things when starting a project is to work
hand by hand with the client, listen to their concerns and suggestions to find the best possible
solution to their needs.
We included a list of the steps that will help us accomplish our goals.
1. Meeting. In this step we will meet and talk about the scoop of the project, ideas, and expectations.
The goal is to determine your specific needs and explore your market position and how to best
exploit it. Our initial meetings also involve identifying constraints, any important or critical deadlines,
and potential risks facing our joint team.
2. Gathering of materials. It is important that the client provides us with all material such as:
information, logos, photography, etc. We will collect all the material needed, analyze it, and work
on the design platform and estimate delivery dates.
3. Development of preliminary designs. We will explore alternatives that respond to the needs of
each project. Based on these alternatives we will present two design proposals that will contain an
explanation of the concept behind each idea.
4. Optimization of selected proposal. After one of the options has been approved, we will focus
on the selected option and work on adjustments if necessary. At this point we will work with
photographers if needed.
5. Design approval. We will present revised design proposals for final approval.
6. Adjustments for different media. We will adjust the artwork to the required media.
7. Printing and production. Once everything is ready to be printed or launched, we would supervise
the process to make sure the quality of the final product is the same that we wanted from the
beginning.
During the process, we would be available for any questions or concerns you may have.
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(THE TEAM)
JOEL MARTINEZ
Creative, Designer
EDUCATION
= 1998 Cathedral High School
High School Diploma
= 2004 University of Texas at El Paso
B.F.A. Graphic Design/Ceramics
EXPERIENCE
= 2011 - Present . Creative director, designer and owner at EME Design Studio
= 2004 - 2011 . Freelance graphic designer
= 2007 - 2008 . Art director at Fat Elvis Advertising, Las Vegas NV
= 2005 - 2007 . Graphic designer at Movingsun Studios, Las Vegas NV
SKILLS
= Experienced in Adobe Creative Suite 5 Master Collection
= Bilingual - English/Spanish
= Familiar with all aspects of the printing process
AWARDS
= 2013 El Paso ADDY Winner (2 gold, 1 bronze)
= 2012 El Paso ADDY Winner (Special Judges' Award, 1 gold, 4 silver, 3 bronze)
= 2012 Regional ADDY Winner (2 silver)
= 2007 Listed on HOW’s Top Ten Sites for designers
= 2006 AIGA Las Vegas Work Show Winner (bronze)
= 2006 Regional ADDY Winner (gold)
= 2006 Las Vegas ADDY Winner (2 gold, 1 bronze)
= 2004 El Paso Community Foundation Marguerite Loya Pearson Scholarship Winner
= 2004 PRINT Magazine’s Annual International Student Cover Competition Winner
= 2004 El Paso Advertising Federation Scholarship Winner
= 2003 UTEP Union Gallery Logo Design Contest Winner
= 2003 UTEP Student Art Annual Juried Exhibition Show - 1st Place in Illustration
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(THE TEAM)
IRIS MORALES
Creative, Designer
EDUCATION
= 2011 Colegio Nueva Vizcaya at Chihuahua, Chih.
M.B.A. Business Administration
= 2006 University of Texas at El Paso
B.F.A. Graphic Design/Printmaking
EXPERIENCE
= 2011- Present . Creative director, designer and owner at EME Design Studio
= 2008 - 2011 . Freelance graphic designer
= 2008 - 2011 . Graphic design Professor at Colegio Nueva Vizcaya. Chihuahua, Chih.
= 2007 - 2008 . Graphic designer at SK+G Advertising, Las Vegas NV
= 2006 - 2007 . Graphic designer at Mojo Communications, Las Vegas NV
SKILLS
= Experienced in Adobe Creative Suite 5 Master Collection
= Bilingual - English/Spanish
= Familiar with all aspects of the printing process
= Creative mind
AWARDS
= 2013 El Paso ADDY Winner (2 gold, 1 bronze)
= 2012 Selected for Bienal Internacional del Cartel in Mexico City at Museo Franz Mayer
= 2012 1st place . Ovation Guitar Design Contest
= 2012 El Paso ADDY Winner (Special Judges' Award, 1 gold, 4 silver, 3 bronze)
= 2012 Regional ADDY Winner (2 silver)
= 2008 Las Vegas ADDY Winner (gold)
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(OUR WORK)
AMOR POR JUÁREZ
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(OUR WORK)
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(OUR WORK)
BERNARDI CAFFE
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(OUR WORK)
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(OUR WORK)
CRAVE KITCHEN AND BAR
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(OUR WORK)
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(THE PROPOSAL)
DESCRIPTION:
We believe that "It's Happening" will represent what is happening now Downtown: art, fashion,
concerts, food, transportation, office spaces, living, etc.
We want to involve local people and activities so people become emotionally attached and
have a positive response to it.
We would love to work on this particular campaign because we want to be part of process of El
Paso's Downtown growth. We even relocated our office downtown to help support the movement
that we believe El Paso is in search of.
BRANDING
INCLUDES:
• Logo "It's Happening!"
• 5 different posters showing different activities
• Adjustments to each poster for the following media:
- Billboards
- Street Banners
- Social media flyers, Facebook cover page and Twitter template
- Kiosks
- Promotional panels on trash bins, benches
- Graphics for print and digital media Including:
- 1 Brochure
- Downtown map
- Report layout
• Wall Graphics/Environmental graphics based on the approved posters
• Promotional materials/Merchandising which will include one design for the following:
- Stickers
- Key chains
- T-shirt
- Shopping bag
TOTAL: US $ 5,500.00
Additional designs not mentioned on this proposal will be billed at a rate of $85 per hour.
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(THE PROPOSAL)
Please note:
1. The delivery date could be affected if there are changes in a previously approved design.
2. The above pricing is effective through July, 2013.
3. One half of total project fee is due upon contract acceptance with remainder due upon project completion.
4. Prices are a one-time fee which include the research, design, and development of the project, as EME Design Studio
understands it at this time.
5. Changes to the scope of the project may result in a project development fee increase.
6. Printing fees and photograph fees (if required) are the client’s responsibility.
7. All intellectual property contained within this proposal is intended for review purposes only. It should only be shared
by DMD and those individual stakeholders involved with the creative review.
8. If at any time client chooses not to complete their project, then EME Design Studio shall be compensated for all work
to date.
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(REFERENCES)
RICARDO FERNANDEZ
Client since 2006. Owner of The Station Office Lofts and Director of Amor por Juárez
A: 500 W. Overland Ste. 250
PH: 915.539.2083
E: [email protected]
JOHN GESKE
Client Since 2008. Owner of Cabo Joe's and Geske's Fire Grill
A: 3233 N Mesa St. Ste. 103
PH: 915.892.2747
E: [email protected]
OCTAVIO GOMEZ
Client since 2005. Partner of Crave, The Garden, 1914 and owner of The Mix.
A: 500 W. Overland Ste. 250-B
PH: 915.726.3795
E: [email protected]
STEVEN HERNANDEZ
Client since 2010. Owner of Create Gourmet Eats and Partner of Foodville
A: 9112 Alps Dr.
PH: 915.248.9666
E: [email protected]
MATT PEPE
Client Since 2011. Corporate Leasing Manager at Montecillo.
A: 444 Executive Center Blvd.
PH: 915.449.3700
E: [email protected]
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(DESIGN PROPOSALS)
OPTION 1
This Campaign represents an ordinary day for a person who spends a day
in Downtown El Paso. The day is represented by a line, and dots which
represent the spots that they can visit.
This person can travel from spot to spot using public transportation, biking
or walking. The person has lunch with friends, goes to the museum, visits
galleries, goes to the library, shopping and nightclubs.
Downtown El Paso is growing and needs to attract a younger audience to
experience and be part of this growth. Younger generations need to get
involved to support local growth.
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LOGO
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IDENTITY
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POSTERS
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WALL GRAPHICS
MERCHANDISING
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BILLBOARD
ENVIRONMENTAL GRAPHICS
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ENVIRONMENTAL GRAPHICS
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ENVIRONMENTAL GRAPHICS
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OPTION 2
This campaign would use photography as its foundation. The colors and
style is targeting young and young adults who are ready to enjoy a new
culture of growth and movement downtown.
Each poster represents what is happening Downtown: art, fashion,
concerts, food, transportation, office spaces, living, etc.
In this campaign we would show pictures of El Paso downtown throughout
so people can identify, relate and get emotionally attached. We also
want to use photographs of local people and events that are happening
so they feel that they are an essential part of the movement.
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LOGO
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IDENTITY
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POSTERS
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MERCHANDISING
BILLBOARD
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ENVIRONMENTAL GRAPHICS
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ENVIRONMENTAL GRAPHICS
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