Bata World Digest May 22, 2015
Transcripción
Bata World Digest May 22, 2015
World Digest Bata World Digest May 22, 2015 Weekly Digest News from around Bata World AT A GLANCE Bata Italy Boosts Visibility with Major Advertising Campaign Footin Regional Meeting in Thailand Highlights New Collection and Initiatives Bata Retail Race: Primer lugar en Pakistán En Pakistán, Bata Retail Race está siendo muy reñida cada semana y los jefes de tienda están utilizado sus propias iniciativas para encontrar nuevas maneras de acelerar su progreso. BCP Zimbabwe Opens the Highly Anticipated Sarah Bata Senior School Preguntas y respuestas con Ratna Banse Thomas G. Bata Reviews Key Updates in Kenya Clear Skies After an “Email Storm” Bata Industrials Opens First Showroom in Malaysia Bata Bangladesh Holds First Celebrations for Bengali New Year China Footwear Services Cuts Waste with Lean Training World Digest Bata World Digest May 22, 2015 Weekly Digest News from around Bata World En Pakistán, Bata Retail Race está siendo muy reñida cada semana y los jefes de tienda están utilizado sus propias iniciativas para encontrar nuevas maneras de acelerar su progreso. CORPORATE BATA Group Bata Retail Race: Primer lugar en Pakistán La tienda es dirigida por el jefe de tienda Aamir Alauddin y su personal de ventas; Abdul Rehman, Waqas Ranjha, Ali Hassan, Ghulam Abbass, Aftab Ahmed y Imran Bhatti. El emprendedor jefe ha creado un programa de incentivo interno para su personal para aumentar la tasa de conversión, que actualmente es del 90%. El ganador del programa de Alauddin no solo es premiado en dinero sino que su fotografía es puesta en la pizarra de ganadores en el área de bodega. televisión y volantes. Su foco principal, no obstante, sigue siendo que los clientes se sientan bienvenidos, manteniendo a su equipo como una máquina bien aceitada para mantener su posición al frente de la carrera. Él comentó: “Creo que la clave de nuestro éxito en Bata Retail race hasta ahora es, sobre todo, el alto nivel de servicio al cliente que proporcionamos”. La iniciativa parece estar funcionando, ya que Alauddin y su equipo han logrado el máximo de puntos cada semana de la carrera hasta ahora, incluyendo el bono semanal y a la vez han ocupado el primer lugar en los rankings mundiales de Bata Retail Race, además del mantener el lugar nro. 1 en el ranking en Pakistán. Alauddin y su equipo están completamente preparados para alcanzar el pódium de los ganadores en la carrera. Su día comienza con una pequeña reunión para revisar el desempeño del día anterior y establecer un punto de referencia para el nuevo día para asegurar que ellos nuevamente serán los ganadores de la semana. Para ampliar su base de clientes, Alauddin ha estado haciendo uso de todas las actividades de marketing posibles, como publicidad en Él se mantiene a él mismo y a su equipo actualizado con los resultados, información y noticias por medio de la aplicación Android de Bata Retail Race y siempre imprime los detalles para exhibirlos en la pizarra. Alauddin comentó que el aprecia mucho el sistema de la aplicación ya que mantiene a los participantes informados sobre la carrera todo el tiempo. World Digest Bata World Digest May 22, 2015 Weekly Digest News from around Bata World The Bata Children’s Program (BCP) Zimbabwe officially inaugurated a brand new high school on May 6. BCP / SUSTAINABILITY BATA Group BCP Zimbabwe Opens the Highly Anticipated Sarah Bata Senior School After the addition of a BCP Early Childhood Development Center in 2014, educational opportunities are continuing to multiply for the young people of Zimbabwe’s underserved Midlands province. The primary school was originally established on the Bata estate in the late 1930s to train and educate employees, with offerings such as literacy courses. It kept growing over the years and began to teach the children of employees. Today, Sarah Bata Primary School has earned a stellar reputation for providing quality education to approximately 1,000 area students. For nine years in a row, it has ranked first in the nation for the results of its 13-year-olds in the examinations taken to finish primary school. However, it was very difficult for its graduates without substantial means to then go on to high school. Some ended up going to boarding school in a city 160 kilometers away. So it was a bright day for families in the region to see Sarah Bata Senior School open its doors. The building project‘s new and renovated facilities include an administration block, an IT lab, a science lab, and metal and wood shops. A traditional curriculum – liberal arts, sciences, etc. – will be supplemented with business studies and professional skills. Currently, 60 students have enrolled, with a capacity for 320 in the works. Besides the high-level representatives of the national government, the media and the company itself appreciated the importance of the school’s opening. Hernan Vizcaya, Group managing director for Africa, and Nicole Voillat, BCP and sustainability director, were present for the occasion. And the Bata Zimbabwe team was there in full force: company manager Ronjoy Sengupta was joined by a large group of employees, including workers of the factory in Gweru. The guest of honor, Vice President Mnangagwa, said in his remarks, “I particularly want to congratulate the Bata family and their local team in having confidence in Zimbabwe’s potential as demonstrated by the continued presence and expansion in the activities of Bata Shoe Company in the country.” He went on to urge students to use the new facilities judiciously for their own benefit and that of those who will come after them. Sarah Bata also addressed the gathering. “The Sarah Bata schools must nurture each student’s interests and needs while providing the tools, knowledge and support to ensure success in higher education and an eventual career path.” A graduate of the primary school who exemplified this point spoke as well. Sydney Mukunoweshuro, a doctor, encouraged students to learn and not give up as “the sky is the limit.” World Digest Bata World Digest May 22, 2015 Weekly Digest News from around Bata World BCP Zimbabwe Opens the Highly Anticipated Sarah Bata Senior School In wrapping up the ceremony, Sengupta and Voillat thanked BCP for fulfilling the hopes of Zimbabwean children and securing a sustainable future for the leaders of tomorrow. World Digest Bata World Digest May 22, 2015 Weekly Digest News from around Bata World Bata Kenya recently hosted Thomas G. Bata on a two-day visit from May 8 to 9. CORPORATE BATA Group Thomas G. Bata Reviews Key Updates in Kenya On the first day of his trip, Mr. Bata took a tour of the marketing and finance departments, exchanging ideas with staff on their respective tasks and company best practices. This was followed by a factory visit, guided by Alberto Errico, company manager of Bata Kenya. At the factory, Mr. Bata expressed his appreciation of the latest infrastructure developments, notably the Bata Kenya control weighbridge and eco-friendly boiler. He also lauded the new products and quality improvements on product lines, encouraging the production and product development teams to maintain their focus on quality and product innovation. After lunch with a group of young, promising employees at the company sports club, Mr. Bata held discussions with a variety of groups, starting with a merchandise shoe line review with the buyers, who updated him on the current and upcoming collections. He gave insight on brand and product management, setting market trends and being proactive. Next he spoke to the e-commerce and loyalty teams with whom he shared the vision of the company: ensuring that customers are satisfied and feel part of the company, thereby boosting sales. He also suggested that, over the next few years, Bata should transform bricks-and-mortar retail success into online dominance in the region. He then met various departmental managers to review performance, ongoing projects and future growth plans. The first day ended with a dinner with external directors and strategic partners, where various projects of mutual interest, such as market trends and the way forward for the company, were discussed. On his second day, Mr. Bata had breakfast with key Bata wholesalers at his hotel, before joining the weekend shoppers in Nairobi and its environs. He visited several Bata stores, as well as those of other players in the market. He was impressed by the effort Bata Kenya is making to open new stores in key areas, while keeping its existing stores in top condition, particularly praising Bata MBK in Nairobi, the largest Bata store in Africa. On the newly installed traffic counters in some Bata stores, Mr. Bata noted that it is a step in the right direction toward customer satisfaction, highlighting that, by using the conversion data, the company can build brand loyalty by personalizing customer experience based on instore behavior. He concluded his tour of Kenya with a dinner attended by top management. Errico, discussing Mr. Bata's trip, stated: “We are glad of Mr. Thomas Bata’s visit to Kenya. His varied ideas and insight will be very important in creating a launch pad and the required motivational springboard to further the growth of Bata Kenya.” World Digest Bata World Digest May 22, 2015 Weekly Digest News from around Bata World Bata World News recientemente entrevistó a Ratna Banse, jefa de merchandising City en Bata Indonesia, para oír sus opiniones sobre las últimas tendencias, además de sus opiniones sobre los productos más exitosos de Bata en la región. INTERVIEWS BATA Group Preguntas y respuestas con Ratna Banse ¿Por qué productos está más emocionada en este momento y por qué? Es nuestra nueva MotorSandal, que fue lanzada recientemente. Fuimos los pioneros de esta sandalia especial para motociclistas y fue un gran éxito para la compañía. Además, nuestras colecciones Back to School ya están listas, con nuevos estilos interesantes, sumándose a nuestras colecciones de Best Seller en preparación para la próxima temporada de regreso a clases. ¿Cuál fue su best seller el año pasado? ¿Cuál fue la clave del éxito? Para la categoría hombre es nuestro proyecto Moro sandalias de hombre, aparado de cuero con un estilo de pantufla producido en nuestra propia fábrica. Para mujeres es el proyecto Hyper A. Ambos han sido nuestros best seller por los últimos cuatro años. El proyecto Moro tiene un muy buen precio para una sandalia de cuero con una plantilla anatómica y Hyper A ofrece un estilo muy atractivo a un precio asequible que es popular con los clientes en todas nuestras tiendas. ¿En qué futuras tendencias están enfocados? El estilo American Asian Flow, ya que es más contemporáneo, casual, sofisticado y más para la gente joven, considerando que nuestra población posee una gran cantidad de gente joven. ¿Ha participado en alguno de los programas de la Academia de Capacitación Bata? ¿Cuál fue la mejor parte de la experiencia? Si y son muy buenos y útiles. Lo más útil que aprendí fue en el curso: De Jefe a Líder. Este realmente ayuda en mi cargo para entender cómo se comporta la gente, cómo tratar con ella y cómo actuar basado en el carácter de la gente. “Gente” aquí significa no solo subordinados sino que también superiores. La parte más divertida fue el hecho de que el grupo del curso estaba formado por colegas de diferentes países. Es realmente interesante trabajar en equipo con personas de diferentes culturas. ¿Cómo colabora con sus colegas de Bata en el extranjero? Tengo una muy buena relación y amistad con los colegas de Bata en el extranjero. Intercambiamos información valiosa y compartimos ideas, especialmente para productos, via correo, Skype, capacitaciones y durante las reuniones de SRM. ¿Tiene un concejo para compartir con otros jefes de merchandising? Estoy segura de que los otros jefes de merchandising lo están haciendo bien World Digest Weekly Digest News from around Bata World Preguntas y respuestas con Ratna Banse en su campo, solo quiero compartir que el trabajo en equipo, la pasión por el trabajo, apoyar y guiar al equipo, el compromiso y consistencia son las cosas que necesitamos mantener. ¿Qué pone a Bata sobre su competencia en términos de productos o servicios? Bata ofrece colecciones completas en las tiendas, desde infantil hasta adulto mayor. Esta es una de nuestras fortalezas. Lo otro es que nuestro precio es asequible. Somos constantes al entregar productos con buena relación precio calidad a nuestros clientes. Nuestra presencia en los medios sociales y varias tiendas online/e-commerce, siguiendo la tendencia digital actual, también es un activo. Además, el programa Pasión por el Servicio es una de las claves para llevar una buena experiencia de compra a nuestros clientes. Por último, ¿Qué canción le gustaría más escuchar en la Radio Bata World? “Love Never Felt So Good” de Justin Timberlake con Michael Jackson. Bata World Digest May 22, 2015 World Digest Bata World Digest May 22, 2015 Weekly Digest News from around Bata World Last weekend, many readers of Bata World News were among those caught in the middle of what can only be described as an “email storm.” CORPORATE BATA Group Clear Skies After an “Email Storm” The team identified and overcame the problem, which originated with a rogue internal distribution group on the mail server. Several previously unseen misconfigurations compounded the issue. Such groups have been disabled and the misconfigurations fixed. A thank you goes to all our readers for your dedication and patience through this inconvenience. World Digest Bata World Digest May 22, 2015 Weekly Digest News from around Bata World Bata Malaysia recently announced the opening of the new Bata Industrials showroom, the brand's first showroom in Malaysia. CORPORATE BATA Group Bata Industrials Opens First Showroom in Malaysia The showroom showcases the latest global collections which include the Bata Europe product range, the recently introduced Walkline series and the specialized collections of Hero, Bickz and Mammoth for the oil and gas sector. As of April 2015, the showroom in Malaysia is also functioning as a training centre, where Bata Industrials manager Ivan Lee will be organizing training sessions with most of the master distributors. Paolo Grassi, company manager of Bata Malaysia, describing his positive opinion of the new showroom, commented: “The new facility will help to build better and stronger brand awareness in our customers, making Bata Industrials a recognized brand in the safety footwear market.” Carlos Casanello, Bata Industrials and institutions manager for Asia and Africa commented: “I am very happy to see the fast progress in the business in Malaysia. The opportunity is huge, and step by step we are getting more market share and more interest from our distributors and end users.” This year, Bata Industrials is organizing a number of public communication events that will greatly strengthen the brand's presence in Malaysia such as the MetalTech exhibition on May 20, at the Putra World Trade Center, Kuala Lumpur. World Digest Bata World Digest May 22, 2015 Weekly Digest News from around Bata World From April 23 to May 17, Bata's European advertising campaign "Because It Makes Me Happy" was featured on special billboards in Italy, in strategic positions at the country's major railway stations. CORPORATE BATA Group Bata Italy Boosts Visibility with Major Advertising Campaign The advertising circuit, known as “grandi stazioni Italia” (major Italian stations), is one of the most prestigious advertising channels in the country. Advertisements in these locations are seen by a large number of commuters and tourists every day, offering Bata the chance to raise its profile both in Italy and abroad. The recent campaign featured 92 banners in two different sizes: 4 meters by 3 meters and 2 meters by 3 meters. These were displayed at the 13 largest and most important railway stations in Italy, including those in Milan, Rome, Venice and Florence. The campaign also coincided with the opening of Expo Milano 2015, an international event about food and energy around the world. The exhibition opened on May 1 in Milan, and the majority of its visitors passed through the station on their way to and from the venue. This meant that Bata's advertisements were seen by even more passengers than usual, increasing the effectiveness of the campaign. Lucrezio Bartoli, retail manager for Bata Italy, said of the campaign: “The internal audience of Bata Italy gave very positive feedback on the advertising initiative because the perceived value of this media is very high. Usually, on this billboard circuit, you find the most prestigious Italian fashion brands. “Satisfaction is quite high, thanks to the low economic investment that motivated us to buy the space. It was a last-second opportunity that, given the tight deadline to decide on the purchase, made it very accessible. The initiative is part of the European project of raising the image of the Bata brand on the 'old continent' where the first business operations began; operations that have made Bata one of the most important companies in the world today.” World Digest Bata World Digest May 22, 2015 Weekly Digest News from around Bata World The Footin regional meeting 2015 S3 was recently held at Footin headquarters in Bangkok. CORPORATE BATA Group Footin Regional Meeting in Thailand Highlights New Collection and Initiatives The event was attended by Imran Malik, Group managing director of Asia-Pacific, Patricio Alegria, Footin regional development manager, along with participants from Singapore, Indonesia, India and Thailand, In his opening speech at the meeting, Alegria stated: “We truly believe in building strong relationships that can create benefits through cooperation and communication, so that our collections speak the same language and breathe the same identity.” Company managers as well as buyers were positively impressed with the visible improvement in the collection in terms of branding, added value and marketing initiatives, further contributing to in-store promotions, communications and loyalty campaigns to reward Bata's most faithful customers. One of the key highlights was new project, “The Legacy”; a vulcanized shoe with greater durability and a unique outsole design, which will form part of the common core collection across the region. Alegria, commenting on the project, added: “This is the first step in terms of agreements between all countries in the region to further work on the correct brand image that we want communicated in our stores and to our customers. This project is available for man and woman, with a wide variety of designs to choose from. “We wanted to standardize, into one single project, all vulcanized shoes that we previously had in the collection. These were in fact very similar, but developed by different suppliers and with different outsoles. This standardization will help us to have better negotiation power, reduce minimum order quantity issues and work on the brand image.” Sourcing was also discussed during the meeting, and the regional team is making extra efforts to provide more and better product alternatives within ASEAN countries to avoid excess import duties and improve lead times. To this end, items from Malaysia, Indonesia, Vietnam, Thailand and India were included in the collection, in order to provide all countries with more alternatives to choose from. The next regional meeting is scheduled to be held in August, where the 2016 S1 collection will be presented along with additional initiatives aimed at giving all countries improved means of reaching their targets. World Digest Bata World Digest May 22, 2015 Weekly Digest News from around Bata World This year, for the first time, Bata Bangladesh held its own events in celebration of Bengali New Year. CORPORATE BATA Group Bata Bangladesh Holds First Celebrations for Bengali New Year Celebrations took place at the Bata Bangladesh offices, as well as in factories and retail stores across the country. This is the first time that Bata Bangladesh has celebrated the event, known as “Poila Baishakh,” and employees were happy to have the opportunity to share the moment together. Men dressed up in traditional Panjabi clothing and women wore colorful sarees. In the morning, Chitpan Kanhasiri, company manager of Bata Bangladesh, opened the celebrations by greeting everyone with the traditional salutation of “shuvo nabobarsha” (Happy New Year). The best-dressed female and male colleagues were announced, and sweets were distributed in the factories. The festivities were brought to a close in the evening, with typical Bengali food being served. Kanhasiri, discussing the celebrations, said: “A person feels stronger, more complete and united when he’s among his fellows on the occasion of a festival. Truly, this socializing will help all employees to perform better, and I trust that this will bring a remarkably positive change in the culture and attitude towards work. I am pleased to be a part of this event and we’ll have many more such events in the future.” World Digest Bata World Digest May 22, 2015 Weekly Digest News from around Bata World In order to strengthen the performance of China Footwear Services (CFS) suppliers in terms of ontime delivery, quality and competitive costing, a lean manufacturing concepts awareness workshop was organized at a CFS premium supplier’s production facility in Wenzhou from April 9-10. CORPORATE BATA Group China Footwear Services Cuts Waste with Lean Training Lean is a system that can perfect manufacturing management through the creation of a streamlined workflow to eliminate waste during the manufacturing process. The lean method is renowned for improving customer value, defined as any action or process that a customer would be willing to pay for. The CFS management team consisting of Simon Tidball, global sourcing director, Gary Yee, supply chain management manager, and other CFS managers, along with the owners and production directors of nine CFS premium suppliers, attended the workshop, which was introduced and led by TBM Consulting Group. The workshop was kicked off by Tidball, who emphasized the company's sourcing expectations and the importance and responsibility that comes with the status of premium supplier. He also highlighted the need for continuous improvement to ensure China remains competitive as a long term source country. The morning was then spent introducing lean concepts, with a production simulation exercise being held in the afternoon. The simulation was initially performed applying a traditional manufacturing approach, and productivity did not meet requirements. After discussion, review and consultation with TBM, the exercise was repeated using lean techniques, and productivity improved significantly. The comparison was so impressive, with orders being completed six times faster, along with a fifteen-fold increase in productivity, that all supplier owners immediately understood how powerful the lean process can be in improving productivity and efficiency. Participants were then divided into four groups for a visit to the host supplier’s production lines, where they were given the task of seeking out the wastage in the process, according to what they had learned from the previous day's lecture and simulation. Each team then gave a report on their findings followed by a group discussion facilitated by TBM. Finally, participants shared their views on what they had learnt from the intensive two-day workshop and their future plans on lean implementation. TBM then stressed the need for a mindset change from the supplier leadership and the need for a topdown approach to get things started. To keep the momentum, TBM will continue to visit each participating supplier’s factory to assess their current status and use this information to formulate a customized Bata Lean Program. The overall goal of the two-year program is to reduce manufacturing lead times and mitigate costs to give Bata a competitive advantage. Implementation of lean techniques is due to begin in Q3 2015. Tidball commented: “Supplier reaction was very positive, good sign, good start, but with a long road ahead that will need a mindset change to fully succeed.” Powered by TCPDF (www.tcpdf.org) World Digest Weekly Digest News from around Bata World China Footwear Services Cuts Waste with Lean Training Bata World Digest May 22, 2015