media information 2016

M E D I A I N F O R M AT I O N 2 0 1 6
VOGUE
COLECCIONES,
THE NUMBER
ONE FASHION
MAGAZINE
Launched in Spain in 1999, it is the specialist fashion
and tendencies magazine on the market. More than
200 pages devoted to:
National and international fashion parades.
The season’s looks and tendencies.
Models and designers.
Styles, cloths, patterns.
Haute couture and Prêt-à-porter.
Backstage.
Beauty in fashion.
TWICE A YEAR
WITH THE WHOLE
PRINT RUN
Vogue Colecciones is published along with Vogue
España twice a year: March and September and then
it remains at the newsagents for 6 months longer
as an independent magazine.
In March issue readers can find all the news and trends
about Accessories as an added value.
READERSHIP
PROFILE
Vogue Colecciones buyers and readers use the magazine
in a very personal way, they keep it and consult it lot of
times along the season , it is their fashion reference.
A woman who values quality content, the 94% of them
consider Vogue Colecciones as the best fashion magazine.
37 average age.
68% do not have children.
60% have a degree.
21% have post-graduate certification.
20% work in management.
FUENTE: ENCUESTA LECTORAS 2015
PASSIONATE
ABOUT FASHION
For Vogue Colecciones readers, fashion is a way
of expressing their personality, feeling unique and special.
On the other hand, they buy more clothes, accessories
and gadgets than any other fashion magazine readers.
Quarterly frequency of purchasing (Vogue readers)
92%
CLOTHES
83%
LINGERIE
72%
SHOES
48%
HANDBAGS, LEATHER GOODS
47%
BIJOU AND ACCESSORIES
WATCHES AND JEWELS
SUNGLASSES
23%
20%
SOURCE: VOGUE SUBSCRIPTORS SURVEY CARRIED OUT IN MAY 2015.
WHAT DO
THEY VALUE IN
FASHION AND
WHERE DO
THEY BUY?
59% value clothes looking good on them.
24% value quality above all else. The average money
spent on each purchase has been 450 €
over the last three months.
58% buy in a department stores.
42% buy in a brand stores.
32% buy in a brand boutiques.
40% regularly buy on the internet.
2% buy from catalogues.
SOURCE: VOGUE SUBSCRIPTORS SURVEY CARRIED OUT IN MAY 2015.
WHERE DO
READERS GET
INFORMATION
FROM?
Vogue Colecciones readers are active women with curiosity
who look at various sources of information and, above all,
specialist fashion and tendency magazines and websites.
Information sources about Fashion (Vogue readers):
64%
FASHION MAGAZINES/SITES
63%
GO TO FASHION STORES TO BE INSPIRED
51%
BRAND SITES, BLOGUERS, CELEBRITIES, GURUS...
35%
INSPIRATION FROM FRIENDS OR RELATIVES
ASK FOR RECOMMENDATION
GO TO FASHION PARADES
16%
10%
SOURCE: THE QUALITY OF IMPACT SURVEY (CONDÉ NAST/TCA 2015)
WHY IS VOGUE
COLECCIONES
SO UNIQUE
IN THE MARKET?
99% consider Vogue Colecciones the point
of reference with regards to fashion.
96% find the season’s key tendencies in it.
94% find it attractive to read.
92% think that the publicity is part of the magazine.
85% say it has a great deal of information.
45% of readers spend more than 60 minutes reading it.
SOURCE: VOGUE SUBSCRIPTORS SURVEY CARRIED OUT IN MAY 2015.
Closing dates 2016
January
February
March
April
May
June
Closing date
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29
January
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Sale date
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19
February
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July
August
September
October
November
December
Closing date
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28
July
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Sale date
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19
August
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MADRID
ADVERTISING MANAGER
Dolores Zorrilla
[email protected]
Laura Capó
[email protected]
Susana Hernández
[email protected]
Advertising
Contacts
Ana Luque
[email protected]
Pº Castellana 9-11 . 28046 Madrid
Tel.: 91 700 41 70 - Fax: 91 319 93 25
ITALY
DELEGATE
Elena Marseglia
[email protected]
Manuela Gualtieri
[email protected]
Piazza Castello, 27 . 20121 Milano
Tel.: 00 39 028 561 42 17
GROUP MANAGER
Judith Mases
[email protected]
ADVERTISING MANAGER
ADVERTISING DIRECTOR VOGUE
Elena Ferreras
[email protected]
COORDINATION
Isabel Navas
[email protected]
BARCELONA
NORTH
DELEGATE
Ana López Cámara
[email protected]
Noelia González
[email protected]
COORDINATION
Mª Carmen Herrero
[email protected]
Pº de Gracia 8-10 . 08007 Barcelona
Tel.: 93 412 13 66 - Fax: 93 412 66 98
LEVANTE
DELEGATE
Barrio Gerra, 1. Los Llanos
(San vicente de la Barquera)
39547 Cantabria Tel.: 619 603 776
Celia Cervera
[email protected]
EEUU
Pueblo Atenea 191, Cumbres del Sol
03726 Benitachell-Alicante
Tel.: y Fax: 670 31 30 17
DELEGATE
Alessandro Cremona
[email protected]
Brand 66
125 Park Ave.
Piso 25, Suite 2511
Nueva York, NY 10017
FRANCE
DELEGADA
Ana Marqués-Meyer
[email protected]
4, Place du Palais Boubon. 75007 París.
Tel.: 00 33 144 117 890 Fax: 00 33 145 560 446
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