Corporate Identity Manual - MED
Transcripción
Corporate Identity Manual - MED
Corporate Identity Manual www.med-pcs.eu Socios: Corporate Identity Manual: General rules for the use of the manual The need to maintain a powerful and compatible image for the MED-PCS brand has led us to compile this Corporate Identity Manual, the purpose of which is to define, establish and regulate the key elements to ensure the greater recognition and acceptance of the communication activities of the same. The MED-PCS brand is consolidated visually by means of a uniform and continuous presence in the different communication media. Presentation of the symbol (logo) Presentation of the symbol (logo) Logo is what we call the most iconic or recognisable part of the spatial arrangement of a design or brand. It is the essential element of the design of a corporate identity project, for use on stationery, labelling and merchandising. Presentation of the logotype Presentation of the logotype Logotype is what we call the formation of words without the corresponding symbol. Presentation of the combination mark Presentation of the combination mark Combination mark is what we call the combination of a graphic symbol and a text message represented by typographic signage, which together forms the graphic identification for an enterprise´s communications. Corporate typeface Light Bold: Tipografía: Nuestro es crear una imagen We useobjetivo the Futura LT BOOK font: armónica y uno de los elementos que contribuyen en buena medida a cumplir este objetivo es el uso de las tipografías. Regular: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 0123456789 Seleccionamos una tipografía a Myrad Pro que transmite ligereza y modernidad al ser una tipografía en la que prima la sencillez. Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 0123456789 Italics: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 0123456789 Cursiva Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 0123456789 Light Bold Italics: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 0123456789 Condensed Regular: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 0123456789 Condensed Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 0123456789 Condensed Italics: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 0123456789 Condensed Bold Italics: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 0123456789 The complementary typeface The basic corporate typeface used is Futura LT BOOK. The complementary typeface we have selected is the Verdana family. Regular: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 0123456789 100% track should be used with 125% spacing and texts justified whenever possible. Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 0123456789 Using these typefaces in the composition of texts and headings in the different means of communication will ensure graphic unity throughout the representative elements of the project. Italics: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 0123456789 The continuous use of these typefaces as opposed to others will contribute significantly to the clear and solid definition of a unique type of identity. Italics Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 0123456789 Corporate colours Pantone: 354 C CMYK Pantone: 354 EC CMYK colour composition: C80, M0, Y90, K0 RGB colour composition: R0, G176, B82 Pantone: 2945 C CMYK Pantone: 2945 EC CMYK colour composition: C100, M45, Y0, K14 RGB colour composition: R0, G87, B166 Pantone: Process Yelow C CMYK Pantone: Process Yelow EC CMYK colour composition: C0, M0, Y100, K0 RGB colour composition: R255, G255, B0 Pantone: 137 C CMYK Pantone: 137 EC CMYK colour composition: C0, M35, Y90, K0 RGB colour composition: R247, G163, B10 Colour: Colour is the key factor for the intensified perception of the graphic form of identity and helps create a corporate personality. For this reason the choice of colour and the use of the same are two essential phases in the identity programme and the subsequent implementation of the same. The colours selected to provide the representative elements with vividness are: Pantone Pantone Pantone Pantone Green: 345 C Blue: 2945 C Yellow: Process Yellow C Orange: 137 C Grayscale The use of grayscale: We often encounter the need to display the brand name without the use of colour, for example press advertisements in the black and white mode. These instructions illustrate the grayscale range to ensure the correct use of the brand name. 100% black Degraded black 100% black Degraded black Positive and negative configuration Spot colours The use of spot colours: We use spot colours for the logo on occasions when we only have one colour, with no shaded areas, for example for screen printing, rubber stamps, vinyl cuttings.... Rules for the use of colours Pantone 354 C Pantone 2945 C Pantone Process Yellow C Pantone 137C Dimensional structure 4A A 13A Dimensional structure: This page illustrates the dimensional configuration of the main brand name with the aim of ensuring it can be used in any size and always consists of the corporate proportions. This "A" base measurement defines the sizes and distances of the elements making up the main brand name, as illustrated in the examples. Protected area 2A 2A 2A 2A Protected area: A protected area needs to be established to guarantee the visual independence of the brand name when the same is displayed between texts, photographs or illustrations. Maximum reduction 35 mm Maximum reduction: The maximum reduction accepted is 25 mm. Logo, reticulated version Reticulated: The purpose of having a reticulated version of the identifying logo is to be able to view the proportions and angles of each of the components of the same in detail. Designed for professional use, this version guarantees the exact reproduction of the descriptor applicable to each and every one of the company´s means of communication. However, the amplification of the same using digital means is recommended whenever possible. Co-existence with MED programme logos 0,6 A logotipo A Alignment and proportions, using the MED-PCS logo as a base. An example of the use of MED programme logos. An example of the use of project partners´ logos. Co-existence with MED programme logos There will be cases in which the brand name is required to co-exist with logos belonging to the MED programme and partners participating in the project, reason for which we need to clearly define the criteria for use in relation to size and position in the graphic composition. A Non-authorised uses of the logo MED-PCS PCS Alterations to the proportions of the logo. Alterations to corporate colours. Alterations to the position of elements. Alterations to the typeface. The introduction of elements foreign to the corporate identity. Alterations to graphic elements. Official logos Colour on a white background: Colour on a white background: Minimum size: 1,09 cm x 5,5 cm Positive: Minimum size: 4,5 cm x 2,7 cm Negative: + info: http://ec.europa.eu/regional_policy/information/logos/index_en.cfm http://ec.europa.eu/regional_policy/information/logos/index_en.cfm http://www.programmemed.eu/index.php?id=15583&L=1 Communications Manual: Disclosure material at conferences, meetings and miscellaneous events: Design of the Plotter Format 100 x 70 cm (width x height) Colours used: CMYK LOREM IPSUM Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pellentesque tincidunt lacus, sit amet mollis mi posuere in. . Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pellentesque tincidunt lacus, sit amet mollis mi posuere in. Maecenas ut pretium sem. Maecenas et tellus elit. www.med-pcs.eu Design of the Plotter Typeface: Verdana Sample: 90% reduction Design of Signage LOREM IPSUM www.med-pcs.eu Design of Signage Design of a triptych A4 format 210 x 297 mm (width x height) Colours used: CMYK Print: 4/4 inks on 300g white offset laminated paper. elit. cing dipis llis tur a t mo secte sit ame s et n o c a , cen cus met, nt la m. Mae nt sit a u a r it id lo b c e s do ha tin tium sum tesque que mes t pre llentes m ip n da fa as u Lore s pelle t . Pe sua cen ra te u e le e n a a c m a M la m vida Viva ere in. s et Ut p ida. et gra netu otenti. osu grav is eg ctus et mi p se p suscipit . Du e is lit n d e s st e se pen tellu uis e tiqu Sus isi q i tris tas. tie n morb is eges r oles tetu nsec e rp . 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In sene esta ng is eg rdum fri a. turp inte avid erat it gr plac scip t su es quis Socios www .med -pcs.e u Design of an A4 triptych EM R O L UM IPS Typeface: Verdana Sample: 75% reduction Design of invitations American horizontal format 210 x 99 cm (width x height) Colours used: CMYK Print: 4/0 inks on 150g white offset paper. Lorem Ipsum Lorem Ipsum es simplemente el texto de relleno de las imprentas y archivos de texto. Lorem Ipsum ha sido el texto de relleno estándar de las industrias desde el año 1500, cuando un impresor (N. del T. persona que se dedica a la imprenta) desconocido usó una galería de textos y los mezcló de tal manera que logró hacer un libro de textos especimen. No sólo sobrevivió 500 años, sino que tambien ingresó como texto de relleno en documentos electrónicos, quedando esencialmente igual al original. Fue popularizado en los 60s con la creación de las hojas "Letraset", las cuales contenian pasajes de Lorem Ipsum, y más recientemente con software de autoedición, como por ejemplo Aldus PageMaker, el cual incluye versiones de Lorem Ipsum. innovación formativa Design of invitations Typeface: Address: Verdana- 7 pt Sample: 25% reduction Typeface: writing texts: Verdana - 12 pt Sample: 25% reduction Design of sample merchandising and uses 70 mm 70 mm Sample: 70 mm maximum reduction C/ Datos de dirección, Nº XX 00000 - Localidad Tel.: +00 000 000 000 Fax: +00 000 000 000 [email protected] www.med-pcs.eu Design of sample merchandising and uses Other Disclosure Material: Powerpoint presentation template Format 1024 x 768 px (width x height) Lorem Ipsum Lorem Ipsum es simplemente el texto de relleno de las imprentas y archivos de texto. Lorem Ipsum ha sido el texto de relleno estándar de las industrias desde el año 1500, cuando un impresor innovación formativa Powerpoint presentation template Typeface: Content: Verdana - 10 pt Sample: 45% reduction Design of a document type page Vertical A4 format 210 x 297 mm (width x height) Colours used: CMYK Lorem Ipsum Lorem Ipsum es simplemente el texto de relleno Typeface: heading: Verdana - 20 pt Sub-title: Verdana - 14 pt Sample: 45% reduction Print: 4/0 inks on 150g white offset paper. Typeface: writing texts: Calibri - 12 pt Sample: 40% reduction Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc dignissim adipiscing tellus imperdiet placerat. Vivamus vitae tempor risus. Etiam lacinia ligula vel magna venenatis eget pellentesque justo tincidunt. Nulla facilisi. Nullam malesuada, ipsum porta convallis consequat, tortor orci dignissim orci, vel porta diam massa et felis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Ut sagittis leo vitae justo hendrerit non vehicula odio viverra. Sed tristique eros sit amet nisi placerat et ultrices tortor iaculis. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Donec dolor tortor, feugiat luctus lacinia vitae, fermentum eget arcu. Suspendisse id mauris ac est fringilla volutpat. Sed mauris nibh, sollicitudin eu consequat vitae, egestas sit amet felis. Duis aliquet turpis a metus eleifend posuere. In hac habitasse platea dictumst. In gravida ultrices dui vitae molestie. Morbi bibendum, tellus sit amet tristique imperdiet, purus massa sodales urna, tincidunt eleifend mauris purus ac sem. Pellentesque orci tortor, suscipit eget pretium et, tristique eu elit. Nullam sit amet nulla tempor quam tempor fringilla eget vel est. Pellentesque vitae erat quis sem semper sollicitudin et sit amet diam. Maecenas viverra fermentum leo, ac ultrices quam viverra nec. Morbi in lorem justo, sit amet euismod augue. Pellentesque ac venenatis lorem. Sed id lectus at eros rutrum suscipit id ac enim. Morbi sit amet lacus non risus condimentum fringilla eu et urna. Design of a document type title page Typeface: Address: Verdana - 7 pt Sample: 45% reduction Ut odio arcu, fermentum vitae aliquet ac, egestas non nibh. Aenean feugiat mattis justo eget convallis. Vivamus et dui non libero cursus eleifend sit amet in mi. Maecenas tincidunt bibendum augue, a elementum ligula cursus at. Phasellus non odio vel augue feugiat auctor. Curabitur interdum ultrices orci, sodales pulvinar est ullamcorper at. Integer vestibulum auctor quam vel rutrum. Nullam pellentesque hendrerit pulvinar. Vivamus ultricies fringilla mauris convallis porta. Proin euismod lacinia enim. Ut pretium posuere urna ut gravida. Vivamus laoreet rutrum sagittis. Quisque ac sem enim. Cras tincidunt sem a risus laoreet in elementum magna mattis. Mauris eget risus quam. Aenean molestie dapibus eros, id dignissim ligula porttitor a. Integer lobortis volutpat aliquam. Praesent tempor lacus nec erat vehicula adipiscing pharetra magna pulvinar. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Curabitur accumsan velit eget urna venenatis adipiscing. Vestibulum suscipit eros eget diam tempus ultrices. Morbi in metus sapien, ut feugiat leo. Etiam id ligula ipsum. Maecenas venenatis cursus quam, ut consequat massa aliquam vel. Donec accumsan mollis imperdiet. Aenean porttitor nulla eget quam elementum quis malesuada dui faucibus. In at eros quis orci dapibus vulputate vitae malesuada tellus. Integer et ligula consectetur mi cursus elementum. Fusce non massa ante. Praesent euismod blandit odio, sed interdum nisl placerat vitae. Pellentesque ultricies aliquam libero, quis tincidunt felis sagittis eu. Vestibulum condimentum blandit dui imperdiet rutrum. Duis porttitor elit placerat ipsum luctus ultrices. Proin consectetur mi ac mauris dictum aliquam. Aenean quis sapien massa, ut varius turpis. Typeface: Address: Calibri - 7 pt Addres, Nº XX 00000 - Locality Tel.: +00 000 000 000 Fax: +00 000 000 000 [email protected] www.med-pcs.eu Sample: 40% reduction Design of a CDROM cover and label Lorem Ipsum Lorem Ipsum es simplemente el texto Lorem Ipsum Lorem Ipsum es simplemente el texto C/ s to pc s.e u Da de dir ec ció n, N ºX X 000 00 - Loca lid ad Te l.: +00 000 0 00 0 00 Fax: + 00 0 00 000 0 00 gene @ rico eu cs. d -p me ed m w. ww C/ Datos de dirección, Nº XX 00000 - Localidad Tel.: +00 000 000 000 Fax: +00 000 000 000 [email protected] www.med-pcs.eu Design of a CDROM cover and label Design of a banner for social media and networks .jpg image format Dimensions 2A x A px (width x height) LOREM IPSUM LOREM IPSUM más info aqui más info aqui Diseño de banner para medios y redes sociales Advertisement template for the written press and magazines Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pellentesque tincidunt lacus, sit amet mollis mi posuere in. Maecenas ut pretium sem. Maecenas et tellus elit. Duis eget gravida ante. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. LOREM IPSUM Typeface: Address: Verdana - 7 pt Sample: 45% reduction Tel.: +00 000 000 000 www.med-pcs.eu Plantilla de anuncio para prensa escrita y revistas. Press release template Lorem Ipsum Lorem Ipsum es simplemente el texto de relleno de las imprentas y archivos de texto. Lorem Ipsum ha sido el texto de relleno estándar de las industrias desde el año 1500, cuando un impresor (N. del T. persona que se dedica a la imprenta) desconocido usó una galería de textos y los mezcló de tal manera que logró hacer un libro de textos especimen. No sólo sobrevivió 500 años, sino que tambien ingresó como texto de relleno en documentos electrónicos, quedando esencialmente igual al original. Fue popularizado en los 60s con la creación de las hojas "Letraset", las cuales contenian Typeface: Heading: Verdana - 16 pt Content: Verdana - 12 pt Sample: 45% reduction pasajes de Lorem Ipsum, y más recientemente con software de autoedición, como por ejemplo Aldus PageMaker, el cual incluye versiones de Lorem Ipsum. C/ Datos de dirección, Nº XX 00000 - Localidad Tel.: +00 000 000 000 Fax: +00 000 000 000 [email protected] www.med-pcs.eu Plantilla para nota de prensa Typeface: Address: Verdana - 7 pt Sample: 45% reduction Design of a digital newsletter Design of a digital newsletter Corporate Stationery: Business cards 80 x 50 format (width x height) Colours used: CMYK Print: 4/4 inks on 230g gloss coated paper + laminated in matt on both sides. Impersonal card front Typeface: Name: Verdana - Bold - 9pt Address: Verdana - 7,5pt Personalised card front Typeface: Name: Verdana - Bold - 9pt Position: Verdana - 6pt E-mail: Verdana - 7,5pt Address: Verdana - 7,5pt With Address, Nº XX 00000 - City Phone: +00 000 000 000 Fax: +00 000 000 000 [email protected] www.med-pcs.eu Name and Surname CARGO [email protected] Móvil: +00 000 000 000 With Address, Nº XX 00000 - City Phone: +00 000 000 000 Fax: +00 000 000 000 www.med-pcs.eu Back for card models with official logos. Vertical Letter A4 Format - 210x297mm (width x height) Colours used: CMYK Print: 4/0 inks on 80g white offset paper Typeface: Address: Verdana- 7 pt Sample: 40% reduction Vertical letter in black and white A4 Format - 210x297mm (width x height Colours used: 100% Black Print: 1/0 inks on 80g white offset paper. Typeface: Address: Verdana - 7 pt Sample: 40% reduction C/ Datos de dirección, Nº XX 00000 - Localidad Tel.: +00 000 000 000 Fax: +00 000 000 000 [email protected] www.med-pcs.eu American envelope with a window 220 x 110 format (width x height) Colours used: CMYK C/ Datos de dirección, Nº XX 00000 - Localidad www.med-pcs.eu Print: 4/0 inks on 90g white offset paper. Typeface: Address: Verdana - 7 pt Sample: 25% reduction American envelope with no window 220 x110 format (width x height) Colours used: CMYK C/ Datos de dirección, Nº XX 00000 - Localidad www.med-pcs.eu Print: 4/0 inks on 90g white offset paper. Typeface: Address: Verdana - 7 pt Sample: 25% reduction Fax: Black and white in spot colours A4 format- 210 x297 mm (width x height) Colours used: To: From: Fax: Pages: Telephone: Date: Subject: CC: Fax 100% Black Time: Typeface: Address: Verdana - 9 pt Same: 40% reduction Message Typeface: Address: Verdana - 9 pt With Address, Nº XX 00000 - City Phone: +00 000 000 000 Fax: +00 000 000 000 [email protected] www.med-pcs.eu Same: 40% reduction www.med-pcs.eu Partners: