RealTime® Web. The Live Web.

Issue 1
RealTime® Web.
The Live Web.
2
Introduction
3
Testimonials
Introduction | André T
Parreira | CEO | IBT
For years the word interactive was employed as a fundamental
benefit of the Internet. However, we knew that such interactivity was
limited and unidirectional. Also, the concept of real time had been
bandied about for some considerable time, but in the vast majority
of cases, what really existed were “almost real time” propositions
trying to reproduce the real thing and, in the few cases where there
was real time information the technology that enabled it was very
expensive, limited in applications and the privilege of just a few.
5
Realtime® Web Can Help
Marketers Make The Most Of Mega
Consumer Trends
6
The (Not So) Future Web
14
Realtime® Web - What Makes It So
Unique And What Does It Do For
Business
17
Contacts
Our thinking behind Realtime® Web was that users are always
demanding a better service, faster and as close to reality as possible and websites are always
seeking ways to provide it. So whoever would able to deliver on that score would be more likely
to capture their users’ loyalty and win over their competition. Realtime® Web addresses those
demands in full and allows companies to stay ahead of the game and make huge savings in
costs and time, namely:
1. First of all, and to address the most basic concern of CEOs and managers, Realtime® Web is
a technological breakthrough that does not cost more than existing technologies;
2. Secondly, Realtime® Web was not conceived to be a technological quantum leap that would
make its impact and dominate the market for some time and then be copied and even
overtaken by others. Rather, Realtime® Web is customer-centric in concept and design,
enabled by technological pipeline that adapts and evolves on a permanent basis, according
to the inputs, needs and opportunities put to us by Clients, Developers and Programmers;
3. Because of all the above:
Featuring research from
a.Realtime® Web is an out-of-the-box solution with both real time server technology and an
easy-to-learn, easy-to-use markup language, very similar to HTML, so programmers using
the Realtime® Web Framework can develop and deploy high-performance, highly-scalable
real time web applications with very low take-it-to-market ratios. Our 1st full-scale project,
the Diário Económico Social site, was up and running in less than 2 months. Now we are
confident we could do it in just 1 month, and with only 1 developer at that;
b.Realtime® Web allows to do more for more users, since makes
bandwith and information processing savings of up to 90% in
most cases, thus freeing webservers to deal with new requests
instead of just refreshing current information;
c.Realtime® Web is safe, reliable and scalable, since its technology
was developed taking into account high information flow
scenarios and, thus, the absolute need to avoid “information
hijacking” or “information injection”.
In practical terms, Realtime® Web is a technology that comes to life via
4 products that allow website visitors to interact in real time with the
website server.
So whether they are shopping online, visiting a newspaper site or just
browsing, they can receive dedicated information, be offered products
based on a truly individual profile that can be updated second by
second, or receive special ad contents pushed to the browser, namely:
1. Open Realtime Connectivity - ORTC®
Conveys the information from the website to the
user’s browser at the very moment the information is
altered or requested.
2. Extensible Realtime Markup Language - xRTML®
website administrators to follow the consumer online
browsing process in real time throughout the whole
visit, push promotional offers when they are more
relevant to the needs of each individual consumer
and even offer the consumer face-to-face advice,
thus turning the current consumer online browsing
process into a fully informed decision process.
4. Ad Server®
Unleashes all the hitherto untapped potential of
online advertising by turning banners into true
ads and also optimizes the online media auditing,
tracking, planning and buying cycle by putting online
advertisers in contact with the demonstrably best
available spaces for their needs at the very moment
they become available.
This introduction could go on for several pages and there would still be
time and space for me to tell you what Realtime® Web is and can do
for business. But instead of that, I will let the facts and figures speak
for themselves, in the certainty that you will find Real Time as exciting
and as useful a breakthrough as many world-class analysts such as
Gene Phifer and, David Mitchell Smith predicted in their “The (Not So)
Future Web” analysis of June of this year.
Source: lBT
It is a simple yet revolutionary development of
the html language that allows for quick and
seamless integration of Realtime® technology
into websites, with plug-ins for external platforms
such as Wordpress and Blogger. And that, despite
being a breakthrough, was designed to allow
total compatibility with all existing browsers, thus
allowing for its benefits to be felt and enjoyed by all
end-users;
3. Power Marketing® Turns CRM from a projective/reactive marketing tool
into a present/proactive one, thus exponentially
increasing sales potential and data gathering levels
whilst at the same time reducing decision-taking
time. This is attained by enabling e-commerce
RealTime® Web. The Live Web. Is published by IBT. Editorial supplied by IBT is independent of Gartner analysis. All Gartner research is © 2012 by Gartner, Inc. All rights reserved. All Gartner materials are used with
Gartner’s permission. The use or publication of Gartner research does not indicate Gartner’s endorsement of IBT’s products and/or strategies. Reproduction or distribution of this publication in any form without
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research, see “Guiding Principles on Independence and Objectivity” on its website, http://www.gartner.com/technology/about/ombudsman/omb_guide2.jsp.
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Testimonials
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“
Not since I was involved in building
the business model for YAHOO back
in 1995 have I seen such an innovative
and disruptive opportunity.
”
Andy Batkin | CEO of Innovative Media Solutions, LLC.
I had the pleasure of visiting a technology company in Lisbon, Portugal
last week and was amazed at the demonstration of the capabilities
of their new technology that enables, what we have all talked about
that “was coming”... The Real-Time Web. Not since I was involved in
building the business model for YAHOO back in 1995 have I seen such
an innovative and disruptive opportunity. If the birth of Netscape and
Yahoo was Web 1.0 and Social Media is Web 2.0 then the Real-Time
Web will be Web 3.0 and will see the largest growth of the three.
The company I visited is called IBT. This team of young and energetic
engineers has developed software that creates for the first time, the
Real-time web. It is a bidirectional patented technology that shifts the
control of the web from the users and empowers website owners to
control the delivery of content, ads and ecommerce….all delivered
Real-Time by just adding “a little line of code”.
They have identified four products and each has the capability of
becoming a multi-billion dollar business on its own.
1. A new Real-Time Mark-Up language called xRTML. This language
enables developers to turn HTML into LIVE HTML.
The Open Real Time Connectivity (ORTC) that provides a hassle free
Real-Time framework.
2. Power Marketing – a unique and powerful Real-Time platform that
allows you to “see” and interact with a user that is online, in RealTime (think eCommerce).
3. Ad Server – a new and highly effective way to deliver ads to users
without the user refreshing the page. This has huge implications for
both publishers and advertisers.
If you Google “Real Time Web”, you will get the feeling that there is a lot
of talk about the fact that “this is coming”, but you will not yet see any
links to real solutions or software providing the “Real-Time” framework
to compete with IBT. No doubt the competition will be there, but with
the first mover advantage and solid patents (and a parent company
with the resources to defend the patents), I think IBT is going to be one
of the biggest success stories of the internet... with a multibillion dollar
valuation in the not too distant future
N.b.: When Andy Batkin wrote this testimonial, he was the CEO of
Innovative Media Solutions. Subsequently, because he was so
convinced this technology will succeed, he joined IBT as the head of
Operations for the U.S.
“
This mechanism would seem obvious,
but until very recently it was not
available.
”
- Felipe Patury | Journalist | Época Magazine | Brazil,
The Real Real-time
A new internet information management platform can give a website
automatic, real time updates based on the traffic and interaction levels
between the website and its users.
What does that mean? In practice, this mechanism allows for the
information on a given page to be given a hierarchy according to the
number of accesses each of its links receives. The page is updated
at every moment without the user having to click on anything. This
mechanism would seem obvious, but until very recently it was not
available. And a version of it was launched in October at the Web 2.0
Expo, in New York, by IBT, a Portuguese company.
“This is a unique product, since we have managed to make possible
for the user to be connected in real time to the primary source of
information”, says André Parreira, CEO of IBT, the company responsible
for the development of Real Time. A pioneer experience with if is being
conducted in the Diário Económico website on Portugal, whereby the
publication managed to increase user traffic by 35% in just 1 month.
IBT foresees sales of Realtime® Web reaching the half billion Euro mark
within the next 2 years.
“
Económico Social is the 1st publication
in the world to turn its readers into
co-editors... Thanks to model to be
exported and show that it is possible,
in Portugal, to challenge the best
– António Costa – Editor- Diário Económico
”
3
Económico Social is much more than an online platform that
aggregates the contents of Diário Económico and Económico TV . It is
actually unique in the sense that it is the 1st publication in the world to
turn its readers into co-editors, with the news and videos individually
organized in real time according to the number of visualizations.
We know that it represents a radical and most beneficial change in the
way that journalism is practiced, since whereas there already used to
be what is called “participative” or “citizen’s journalism” the fact is that
up to now readers could not decide, in real time, what are the most
important news for them. Now they can, and thanks to a model to be
exported and show that it is possible, in Portugal, to challenge the best.
We also know that all this is just the beginning of a truly new and
extremely exciting journeyl that no-one can guess where it will lead.
But we all can assert that it will lead to great things, for sure and for all
that embrace it.
Editor’s note:
The above testimonial was given in the wake of 2 major changes that
Realtime® Web brought about in the Portuguese editorial panorama:
2. The fact that, because of its full interactivity and the way readers
– regular and sporadic – received it, it managed, in just 1 month
after the introduction of Realtime® Web, to grow its regular
readership by 30%.
“
Their tech involves minimal code that
needs to be added to the web page,
some software in the server side in the
cloud, more CPU capacity since real
time utilizes less caching, and so on
– Roger Keating - SVP Digital Media.
”
There are advertising benefits of real-time as well… their tech permits
one to know precisely what ad units are being shown above the
fold, and for precisely how long, which opens up the ability to sell
display ads on a time basis (i.e., cost per minute seen, versus cost per
impressions), to roadblock certain times, etc.
1. The fact that “Económico Social” became the 1st online publication
in the world to have real time interaction with its readers;
Source: lBT
4
Realtime® Web Can Help Marketers
Make The Most Of Mega Consumer
Trends
Luis Rasquilha – IBT CMO, using data sourced at Science of the Time
Science of the Time identified “Augmented Social Reality” and
Augmented Product Knowledge” as 2 major consumer trends for the
foreseeable future in its “2011/2012 WW Trend Report”, both intertwined
and that can be summarized thus:
A good example of the above is Domino’s Pizza electronic ticker on
Times Square that was able to drive both sales and brand reputation, by
a. Displaying real-time consumer comments about the brand –
good, bad or neutral – on a 4,630 square-foot billboard. The
comments were not filtered, except for bad language and
appropriateness, and taken out of Domino’s Tracker, which
lets consumers track their orders, and tied to a TV Campaign
showing New York Domino’s store managers reacting to seeing
the comments in Times Square.
b. Helping present a major brand that’s not afraid of exposing its
weak spots to the general public – and thus also highlighting its
present and future strong ones in a much more powerful way –
and using the fruits of direct, unvarnished consumer feedback to
both improve their offer and conquer consumer trust and sales.
And Realtime® Web can help our Clients make the most of those 2
mega trends in a number of ways, by:
1. Leveraging and enhancing product knowledge, thus transforming
the browsing and selection process into an informed decision
process that can only benefit buyers, sellers and whole economies
alike, by creating:
a. More and better access to product & price comparisons, by more;
b. Better information on credit and payment conditions for more;
2. Giving Consumer Relationship Marketing a much more intensive
knowledge and service component, by integrating the Client fully
and instantaneously into the process;
3. Helping make the Consumer Experience happen even before the
consumer has entered a shop, thus exerting a huge - and hitherto
available only by the combination of online and offline strategies
– influence on the moment of truth when one decides on whether
to buy something or not and that nowadays can literally mean the
difference between survival (or prosperity) or death for countless
retail businesses by
a. Delivering and tailoring offers to each customer’s needs and
wants, as they need and want it;
b. Updating and following-up on consumer profiles in a much faster
way than present methods allow for;
c. Giving it a degree of personalization – be it in how each
customer’s needs and wants are anticipated or acted upon as
well as in the way they are catered for that can and will made a
huge difference for both companies and their customers alike.
In short, Realtime® Web can make the future happen now. In fact,
Realtime® Web is already here and delivering for our Clients on every
front. It’s real, and it is high time more and more Clients and their
Clients can make the most of it.
Source: IBT
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From the Gartner Files:
The (Not So) Future Web
The Web has evolved significantly in its short
life span, but the evolution is far from over.
Innovations of the future Web will be key
to enterprise Web strategies. Many of the
features in this research are already present
in leading websites, so perhaps we should
call this the “not so future Web.”
• Although many leading Web innovations
aren’t right for your enterprise today, be
aware that your competitors may be
moving forward. Don’t fall behind.
Overview
The Internet is a societal, epochal technology
that does not progress uniformly, but in
a sequence of dependent waves. The
capabilities of earlier waves create new
information and knowledge tools that
permit the creation of the next wave. The
1980s Internet enabled computer and
information scientists to exchange ideas and
experiment with models, which gave rise to
the World Wide Web. This, in turn, enabled
global technological, business and social
interactions, which gave rise to Web 2.0. As
Web 2.0 progresses, the tools it provides will
enable at least one more major evolutionary
stage to occur, and this will coincide with
important hardware price/performance
tipping points.
The Web has become the standard model for
user interaction, whether the users are your
employees, customers/constituents, business
partners or suppliers. Most enterprises
have a traditional Web strategy, one mired
in outdated tools and techniques. At the
same time, consumerization has shown
“the realm of possibilities” to users, and they
are demanding similar capabilities for their
websites and portals.
Key Findings
• Many enterprises are operating in a
traditional Web strategy. Avoiding key Web
innovations like context, social and mobile
can place an enterprise at a significant
competitive disadvantage.
• New technologies will lead to a lot of
Web innovation, but methodologies and
practices must evolve too.
• As cloud computing grows, the Web will
be the primary access model. Enterprises
must prepare for increases in demand for
Web resources.
• Web application development will
evolve at a faster pace with the advent
of innovations like HTML5 and ensemble
programming.
Recommendations
• Make the business aware of the realm
of possibilities when it comes to the Web.
This will clarify its thinking for future Web
requirements.
• Many Web technologies will be in a
significant state of churn over the next
few years. Experiment now, and track the
maturation of these technologies.
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Analysis
Introduction
It is hard to find an enterprise today that
doesn’t have some kind of Web strategy. Even
the smallest businesses usually have some
kind of website. Despite the pervasiveness
of the Web, enterprise strategies regarding
the Web vary significantly. Web technologies
are integral to the majority of projects and
applications implemented in the past decade
– at the very least, the primary design point
has been access through a Web browser.
Advanced enterprises aggressively leverage
the Web for internally and externally facing
channels of interaction. They leverage the
Web as the central strategy for dealing with
customers. They also leverage advanced
Web tools and principles such as:
• Dynamic languages: Many enterprises
leverage dynamic languages and
dynamic Java languages as application
development (AD) tools. Although these
won’t replace all languages, they provide
rapid development of robust, Web-centric
applications.
• WOA: Web-oriented architectures
(WOAs), or approaches that use RESTful
Web interoperability, are being used to
build a new generation of mashup-style
composite applications.
• A2A integration: The Web is not just a
front-end tool. It also provides applicationto-application (A2A) integration capabilities.
The year 2009 saw two important birthdays:
The Internet turned 40 and the Web turned
20. It’s amazing that these two innovations
are so young, because they have changed
the world for both consumers and
enterprises. It also points out that these two
are a long way from retirement, with plenty
of spunk and energy, and will see lots of
innovations and evolution in the future.
Many people still confuse the terms,
however. The Internet is a network or
networks, originally established by the U.S.
Department of Defense as a reaction to the
Cold War with the then Soviet Union. The
Web is an innovation that runs on Internet
protocols (and the Internet itself), a hypertext
media tool that allows easy publication and
consumption of a wide variety of content
types. The cloud is an abbreviation for cloud
computing, a style of computing where
IT capabilities are provided as a service
to internal and external customers, using
Internet technologies. You can think of the
Internet as phase 1, the Web as phase 2 and
the cloud as phase 3 of a long-term project.
The focus of this research is on the future
Web. The reality, however, is that many
aspects of the future Web are already in play
in some Type A (risk takers) enterprises. So
don’t assume that you have years for the
future Web to become a reality. For many, it is
a reality today.
Evolution of the Web
Although many use terms such as “Web 1.0”
and “Web 2.0,” it is best to limit the use of these
to refer to eras of the Web. There are generally
no real definitions of the terms or the eras, but
the best way to apply them is as follows:
7
• Web 1.0 is a term applied to the original
Web of the 1990-to-2000 era. The
technologies typically associated with the
era are HTTP, HTML and URI. It is mostly
about a one-to-many model, where there
were relatively few producers of content.
• Web 2.0 refers to the period roughly
starting from 2004, and continuing today.
Web 2.0 builds on Web 1.0 technologies
and concepts.
Gartner identifies three anchor points around
Web 2.0:
• Technology and architecture —WOA,
Web platforms and rich Internet application
(RIA) technology, most notably Ajax.
• Community – The dynamics of social
networks and other personal content,
public/shared models, wikis and other
collaborative content models.
Gartner prefers to think of the future as “the
modern Web”, and that it is all part of “just the
Web.” There will surely be new, breakthrough
technologies, methodologies, approaches
and models. Like Web 2.0, these will fall into
technology/architecture, community/social
and business/process aspects.
The future Web will become pervasive. Not
only available via Web browsers, the future
Web will be accessible by a broad spectrum
of devices, including automobiles, consumer
electronics and more mobile devices.
Consumerization will become an even
greater influencer in the future, as the
worlds of personal technology and content,
and enterprise technology and content
blend even further, to the point where the
boundaries will disappear in many cases.
The future Web is many things, including:
• Contextual
• Business model – Web-service-enabled
business models and mashup-/remix-style
composite applications.
The Web 2.0 era has been described as
the two-way Web, and it leverages the
“architecture of participation.” As such, the
community angle is the most dominant
of the three anchor points. However, the
most powerful application of Web 2.0 can
be achieved by exploiting new business
models that leverage the technology and
community aspects of Web 2.0, but this isn’t
the only way to drive value. Each anchor
point can be examined individually, and in
combinations, to drive value. For example,
Web community models can be exploited for
internal collaboration without changing the
organization’s basic business model. Web
technologies can be applied to develop a
flexible service-oriented architecture (SOA)
without changing the business model or
exploiting Web communities.
The Future Web
The Web will continue to evolve. Some pundits
are already defining “Web 3.0.” Rather than
get caught up in silly numbering schemes,
• Mobile
• Rich experiences, driven by HTML5 and
the modern Web
• Running on the user experience platform
(UXP)
• Social
• Cloud-centric
• Real-time
• An architecture
• Running in parallel with native and OSspecific approaches
• In the midst of a new era of browser wars
• Running on a webOS/cloud OS for certain
classes of users
• Enabling and being influenced by a
growing wave of consumerization
• Rife with commerce
• Driving global government change
Contextual
Context makes the access to Web resources
relevant to the individual user, based on
a set of static, user-centric attributes and
dynamic, session-centric attributes. The
first context tools were portal products,
which delivered context features in the
form of advanced personalization as early
as 1997. Context has evolved, with much
current focus on the location-based services
available in mobile devices.
The future of context will see underlying
context architectures and standards that will
allow a variety of context-aware technologies
to plug into context databases or context
brokers and share context freely.
Another aspect of context is attention
management. Today, we are overwhelmed
with the volume and diverse, disconnected
sources of information that we deal with
daily. This problem will only get worse in
the future. Attention management will allow
users to prioritize and categorize information
as it is delivered, allowing the high
priority, most important and most relevant
information to bubble to the top. Attention
management capabilities will be embedded
in many existing technologies, such as email
(where it already exists in a basic fashion),
and will also run as stand-alone products
and cloud-based services.
Enterprises can leverage context-aware
computing to better target and deliver on the
promise of increased customer intimacy for
millions of consumers. Consider:
• By 2015, the average Global 2000
enterprise will manage between two and
10 business relationships with context
providers (this will be driven by the fact
that no single context provider will have
the span to allow enterprises to reach all
the end users they wish – this includes
B2E, B2B and B2C opportunities).
7
• By 2015, 90% of enterprises delivering
consumer-facing applications will use
context-enriched services.
Action Items: Enterprises must consider how
they will publish and subscribe to federated
information models. Enterprises will need
to more closely consider the information
elements present in past consumer
interactions and in interactions in the
moment of choice, and they will need to have
blueprints for future interactions.
Mobile
For many years, there has been hope
for mobile Web applications going
mainstream. Although acceptance in some
geographies has been higher than in
others, the experience had been less than
ideal, until the introduction of the iPhone
by Apple. Its Safari browser, along with
good JavaScript support and overall ease
of use, has made the difference. When the
iPhone was introduced, the only way to
develop for it was via Web programming.
Although, subsequently, Apple has moved
emphasis toward native applications (via
the Apple App Store), its contribution greatly
raised the bar for mobile Web applications.
In addition, Apple and other vendors (for
example, PhoneGap, WebApp.Net, CiUI
and MotherApp) have libraries that allow
for a richer-than-expected user experience,
using primarily HTML and Web technologies.
Often, these are used in conjunction
with extensions or native code wrappers
for JavaScript that enable mobile Safari
applications to access the accelerometer,
geolocation, multitouch and, in the future,
camera, sound and vibration functions.
Google’s Gmail is a Web application that
doesn’t have a wrapper, and that uses
Safari’s HTML5 functions and SQLite offline
storage to provide a user experience
comparable to the native iPhone mail
application, without any installations or
upgrades. Improvements in other platforms
and browsers (e.g., Google’s Android and
Palm’s webOS) continue this push. The real
movement will happen as critical mass
for various pieces of HTML5 materializes;
however, testing and interoperability
issues will remain due to implementation
8
differences. For example, the HTML5 spec
leaves some caching implementation
details to the browser supplier; thus, there
will be differences in how offline modes
operate. The proliferation of WebKit-based
browsers in mobile devices will help with
this. HTML5 is early on the Hype Cycle, but
is seeing adoption of components of the
specification now.
We see three major eras of mobility. The
device era was characterized by iconic
devices, such as the Motorola RAZR, and
was dominated by device manufacturers.
The application era arrived with the iPhone,
which popularized application and media
stores. Although stores had existed in the
previous era, they had never been an integral
part of the end-to-end experience of the type
created by Apple. This era is characterized
by stand-alone applications and media.
The service and social era will build on the
application era, but will be characterized
by cloud services and streaming media.
Applications will survive, but often as a
component of a more complex, end-toend experience involving the cloud. A key
factor in this era is the importance of social
computing – for example, social networks as
essential components of the device and cloud
experience. The Web will become a better
experience in the browser, but the best, mostsingular experiences will only be possible
using more-advanced technology that targets
specific platforms. As has always been true,
most enterprise applications do not require
“the very best” experiences, and HTML5 will
serve those applications well. However, the
death of Flash and other proprietary RIA
technologies has been wildly overstated, and
they will continue to fill niche roles.
Although there will still be app stores by 2015,
over 50% of the apps sold and/or pointed to
(rather than installed) will be Web apps, not
platform-specific native apps. There will still
be paid apps, but more will be Web apps for
which users pay. More specifically, by 2015,
60% of enterprise mobile applications and
40% of consumer mobile applications will
be Web applications. App stores themselves
will evolve (and new entrants with Google’s
Chrome Web store as a harbinger) to support
the delivery of Web apps. This will not be
unique to mobile, but will certainly be a major
factor in the mobile space. The real value of
these Web app stores will be in providing
monetization opportunities and discovery, as
opposed to the actual delivery of apps.
Native apps are important on mobile devices,
but not as important on the desktop. Native
apps will be less significant in 2015. This
has led to Google’s two Linux (OS) strategies:
Android, a native platform primarily for
mobile, and Chrome OS, an OS (not platform)
primarily for Web apps.
The mobile Web experience, as delivered
first by the iPhone, points the way to a new
generation of user interfaces and services on
mobile clients. A new level of expectations
has been set among consumers. Online
strategies must increasingly take into
account not just a mobile Web experience,
but also a mobile app experience, as more
applications are offered via Apple’s App
Store and other distribution mechanisms.
The major reason to go with mobile Web
apps is to hedge bets regarding platforms.
Another consideration is security, because
direct access to device software introduces
additional security concerns. Flash and
Silverlight are choices only for a subset of
devices (i.e., not the iPhone). Mobile Web
apps can, in certain scenarios and with
careful attention to application programming
interfaces and extensions, provide a rich
user experience that does not equal native
apps, but approximates them at a fraction
of the development effort and with greater
portability and flexibility.
Rich Experiences, Driven by HTML5 and
the Modern Web
HTML5 is a draft specification for browser
behaviors and capabilities that likely won’t
be final until mid-2013. A de facto standard
set of features has already appeared in a
range of popular browsers, including from
Google and Apple. Microsoft is now behind
HTML5 support with Internet Explorer 9.
HTML5 makes the browser much more
powerful. Included are new markup tags that
make it easier for programmers to design
for search engine optimization, support for
local storage, rich media types (such as
video, audio and scalable vector graphics)
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and a low-level “canvas” reminiscent of early
software-based graphics renderers.
HTML5 makes it possible for the browser to
become a full-fledged application container,
even when disconnected from the Internet.
Support for location-based services enables
the browser to become an interesting
platform for mobile applications, and features
like background threads (via Web Workers)
and lower-level networking support (via
WebSocket) create the potential for faster,
more-responsive Web applications. The
implications for developers are clear: The
browser becomes more important than ever,
and proficiency with HTML and JavaScript,
the “lingua franca” of the browser, will follow.
What of “heavy RIA” technologies like Flash?
Gartner expects these technologies to be
under pressure to find new ways to innovate
to justify their existence. However, there are
imperfections in the HTML5 specification
that can be exploited. For example, HTML5
does not support digital rights management
(DRM), a key feature for content creators
and publishers. HTML5 does not support
accelerometers and webcams in mobile
devices in completely standard ways, so
applications like Apple’s FaceTime can’t be
easily delivered in a browser.
Running on the UXP
Recent trends in user demand and
independent software vendor (ISV) behavior
indicate a shift in the technologies used to
deliver the user experience (UX). Enterprises
have complained for years about the
multitude of technologies and tools they must
use to deliver the variety of user experiences
necessary. Enterprises have also come to
the realization that no matter how technically
complete a website or portal is, a poor
user experience will, more often than not,
cause it to fail. In addition, convergence of
several UX-related technologies is definitely
visible: content, collaboration, context, portal,
mashup, RIA and analytics.
A UXP is an integrated collection of
technologies and methodologies that
provides the ability to design and deliver
user interface/presentation capabilities for
a variety of interaction channels. The UXP
will subsume traditional portal and mashup
technologies, and will overlap significantly
with others (see Figure 1).
Vendors are delivering integrated sets of
these technologies, some as suites and,
in one case (Microsoft SharePoint), as a
single product. The extension of the UXP
to formerly separate considerations, such
as Web analytics, will likely open up the
UXP opportunity to a larger set of providers
(such as Adobe and Cisco Systems). Also,
the expansion means more opportunities
for niche vendors that effectively fill in the
inevitable gaps, provide industry-specific
capabilities and provide open capabilities
that span across the megavendors’ oftenproprietary UXP offerings.
FIGURE 1
The UXP
Gartner expects leading RIA vendors to
maintain a pace of innovation that keeps
them relevant, but for a gradually shrinking
percentage of Web applications. Most
enterprises will be satisfied with HTML5 alone.
The power of the browser extends to mobile
devices as well. Apple, Google and Research
In Motion (RIM) have settled on the WebKit
browser engine as the basis for their mobile
browser offerings. If these vendors can
maintain and grow market share, developers
can look forward to less-fragmented support
when designing mobile applications.
Note that Microsoft’s Windows Phone 7,
a Silverlight-based device, utilizes the
technology as a native programming model,
not as a Web plug-in. Microsoft, as well as
other mobile ecosystem owners like Apple,
will always have a vested interest in pushing
developers to native applications that provide
a proprietary user experience.
Source: Gartner (June 2011)
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Social
Social computing has three major aspects:
• Public social media, like Facebook, Twitter
and YouTube
• Use of social software by the enterprise,
targeting employees
• Use of social software by the enterprise,
targeting external audiences, like
customers and business partners
Social software includes blogs, wikis,
tagging tools and social networking tools.
These Web 2.0-style collaboration tools have
seen good adoption in many enterprises,
while some enterprises are still taking a
wait-and-see attitude.
Social software can be used inside the
enterprise to facilitate collaboration among
employees. It can be used outside the
enterprise to facilitate collaboration between
the enterprise and its customers, partners
and suppliers. Externally facing social
software has been implemented on many
websites, especially customer websites.
Essentially, every site can become a social
site. Mass adoption of social software for
internal and external use has only just
started. In the future, we expect to see
massive adoption of social capabilities.
Social media includes many forms of content,
all of which are authored by “the collective.”
Whether updating blogs on Blogger, entries in
Wikipedia, photos in Flickr, videos in YouTube
or “tweets” in Twitter, digital natives and
naturalized digital citizens are using social
media on an almost daily basis.
Social media provides enterprises with a
wealth of undiscovered information from
their customers and prospects. By mining
this information, enterprises can leverage
the collective as a source of innovation,
customer self-support and problem
identification, and for handling specific
customer support issues. Tools like social
media monitoring and sentiment analysis
provide additional added value.
10
How should enterprises leverage social media?
• Monitor the blogosphere, microblogging
sites like Twitter, social network sites like
Facebook and mass-publishing sites like
YouTube. Mine these sites for references
to your products or company. Significant
intelligence can be gathered there.
Reputation management is key, but be
careful not to overreact to negative press.
• Contribute content to social media sites.
Consider creating a Facebook page and
application, and having some of your
people tweet regularly. Put how-to videos
for your products on YouTube.
• Use select social media technologies
internally; they can facilitate highly
productive collaboration and innovation.
• Recognize the power of social media in
major events worldwide, and harness that
power for your enterprise.
Cloud-Centric
The hype around cloud computing continues
to grow. Vendors are increasingly using
cloud computing as a marketing label for
old technologies and offerings, devaluing
the term and trend. This is understandable,
because cloud computing is a natural
evolution of enterprise and Web-based
technologies and trends. However, it is a
mistake to relabel these older technologies
as “cloud computing.” Cloud computing
emerges from the synergistic intersection of
elements of these trends and technologies.
This new computing model drives
revolutionary changes in how solutions
are designed, built, delivered, sourced
and managed. Cloud computing is not
defined by one product or technology. It is
a style of computing that characterizes a
model in which providers deliver IT-enabled
capabilities to consumers. While there is a lot
of hype around cloud computing, there is also
value. Gartner describes the aspects of the
value as falling into two main categories: cost
and capabilities.
There are many ways to “slice” into cloud
computing. A horizontal slicing along the
lines of public versus private and hybrid
deployment models is one way. We describe
a spectrum of cloud computing deployments
that takes into account the nuances
introduced by the “private cloud” concept and
how it fits in with public cloud computing.
Another way to slice it is vertically, along
the lines of somewhat-traditional layering
approaches, but adjusted to meet the
realities of the cloud.
We are often asked why enterprises are or
should be considering cloud computing. The
answers lie in two different buckets. One
(cost) is more evolutionary, while the other
(capability) is more revolutionary.
The first bucket, cost, is usually driven by
a discussion of potential cost savings. Not
surprisingly in today’s economic climate,
the desire to save money is part of many
discussions. However, cloud computing does
not always save money – in fact, it can drive
costs up if it is used simply to replace onpremises work with an exact duplicate of that
work in the cloud. Knowing when to redesign
or when to avoid using cost savings as a
justification for cloud computing is critical.
Cost considerations are relevant at all levels
of cloud computing, but are only a piece of
the real issue.
The second bucket, capability, is about the
ability to do things that otherwise couldn’t
be done. Discussions focus on the desire
to create new solutions that were not
technically or economically feasible without
the use of cloud services. These may include
developing new applications. One of the
main characteristics of cloud computing that
enables these capabilities is elasticity.
New approaches are happening as a result
of cloud computing and are pushing cloud
computing to advance. The merging of
development and operations (e.g., DevOps), big
data, hybrid cloud deployments and information
as a service are some prime examples.
Vendors, IT departments and other key players
will need to deal with these potential dramatic
changes to exploit opportunities and to avoid
becoming irrelevant.
Real-Time
The concept of the real-time Web refers to the
fact that information is made available much
more quickly, and that the results of searches
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and other activities are much more up to
date. Enterprises will plug-in to this real-time
source of information, seeking to be the first
to react to new trends and events. PatternBased Strategies will also be employed here,
looking for early, weak signals that may
indicate the start of an important trend.
Microblogging is largely equated with the
consumer site Twitter. Twitter is the most
widely known microblogging site in the
consumer market. Use of Twitter is often
considered a derivative form of blogging.
Information shared by members is broadcast
in short message fragments (140 characters)
called “tweets” (sometimes referred to as
a “post”). Tweets are displayed in reverse
chronological order and are public by default.
The resulting stream of tweets creates a realtime collective user experience. This real-time
behavior can cause some people to consider
Twitter a social messaging platform that is
more similar to IM than to blogging.
An Architecture
WOA is an architectural substyle of SOA
that integrates systems and users via
a web of globally linked hypermedia
based on the architecture of the Web. This
architecture emphasizes the generality of
interfaces (user interfaces and application
programming interfaces) to achieve global
network effects through five fundamental
generic interface constraints:
• Identification of resources
• Manipulation of resources through
representations
to-business (B2B), and has experienced
some intraenterprise A2A implementation
successes. Many enterprises are now
engaged in implementing or seriously
considering WOA in addition to, or as an
alternative to, WS-*. The WOA style has been
used by many of the services delivered
by major Web service providers (Amazon,
Google, etc.), and the popularity of these
services, the growing interest in cloud
computing and the hype around mashups
are propelling enterprise interest in WOA
as a viable architectural approach to SOA.
Therefore, WOA is moving up the Hype Cycle
as architects and developers explore and
employ WOA for enterprise applications.
This move is driven, in part, by increasing
tool support by major vendors. Microsoft
Windows Communication Foundation (WCF),
IBM WebSphere and Apache Axis now
support WOA. However, there is still significant
room for WOA advancement beyond
integration to a general approach with the
construction of enterprise applications. Also,
enterprises suffer from a lack of WOA design
skills, and advanced WOA concepts, such
as WOA quality of service (QoS) support
and hypermedia-based application state
management, are still immature.
The programmable Web will continue
to grow in popularity. The initial thrust of
mashup-style composite applications, which
has slowed of late, will gain interest as it
becomes a primary model for enterprise
developers. Eventually, end users will engage
as well. Ensemble programming will become
a reality, allowing a single code base to be
deployed across a range of devices.
• Self-descriptive messages
Running in Parallel With Native and OSSpecific Approaches
• Hypermedia as the engine of
application state
First, the trend toward mobile and the
emphasis on native apps is the most
prevalent area where native approaches
continue to drive usage and innovation.
• Application neutrality
WOA represents an alternative style to the
middleware-oriented and object-oriented
styles most commonly associated with WS-*
Web services.
Although WOA has dominated Web user-toapplication (U2A) implementations for years,
it is frequently used for Internet business-
The majority of applications in organizations
today continue to require Windows in
one way or another. While OS-neutral
applications continue to grow – and
OS-neutral applications will typically
comprise the majority of applications for
many organizations through 2012 – most
organizations will need Windows for many of
their applications well into the decade.
Many people are under the impression that
most applications are browser-based or
are written on some other technology that
does not require Windows for the application
to run. While this is true for most new
applications being developed (internally by
organizations’ developers and by many ISVs),
it is not true when the entire installed base of
applications is considered.
The majority of applications in a typical
organization require Windows (this includes
IE6-only apps that are tied to Windows XP).
Although we expect OS-neutral applications
to comprise the majority by YE12, the client
OS, namely Windows, will continue to be
essential as long as a sizable number
of critical applications require it. Many
organizations have a significant number
of applications that are critical to running
their businesses, many of which were built
internally and require Windows. Even as late
as 2020, we expect nearly one-quarter of
applications in the installed base to be client
OS- or browser-specific. If many of these
applications are business-critical or are used
by a number of users, Windows will still be a
critical technology and decision point.
In the Midst of a New Era of Browser
Wars
Gartner does not collect statistics on
browsers, because there are many public
sources. Figure 2 shows recent data from Net
Applications.
The key to using this data is looking at it
in conjunction with what you know about
your users. Almost all IE6 usage is by large
enterprises, so if yours is one of these, or if
you are looking at B2B use where many of
the other companies are large enterprises
and likely users of IE6, then you need to
factor this in. In the broader consumer usage
scenario, IE6 use is disappearing quickly.
As for future browser share, our feeling is
that Firefox has likely peaked. IE will maintain
a majority share, with Chrome being the one
to watch. Chrome has been getting “anti-IE”
users at the expense of Firefox, and we see
this trend continuing.
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FIGURE 2
Web Browser Share by Browser Type, and Web Browser Share by Browser Version
2%
1%
1%
7%
Microsoft Internet Explorer
Firefox
13%
Chrome
Safari
54%
Opera
Opera Mini
22%
Other
21%
33%
Microsoft Internet Explorer 8.0
Microsoft Internet Explorer 6.0
Firefox 4.0
7%
Chrome 11.0
Firefox 3.6
Microsoft Internet Explorer 7.0
9%
10%
10%
Other
10%
Source: Net Applications
For much of the past 10 years, the Microsoft
browser has been lagging far behind
competitors. However, Microsoft IE9 is now
a first-class browser, comparable to Google
Chrome, Apple Safari, Mozilla Firefox and
Opera. Any organization that has been
thinking about switching from Microsoft
to another browser no longer needs to
apologize for staying with IE.
With IE9, Microsoft shows that it is serious
about winning (or at least, not losing) the
browser competition. In that sense, “browser
wars” have returned.
As long as the vendors don’t diverge from
industry standards, the impact of the renewed
browser wars on enterprises will be positive.
However, if vendors support proprietary
12
extensions or features, and enterprises write
applications to specific browsers (or specific
versions of specific browsers), there is great
risk of lock-in and inability to evolve to new
versions or better browsers.
Running on a webOS/Cloud OS for
Certain Classes of Users
The concept of a webOS (not to be confused
with the HP Palm webOS) has been around
since the early days of network computing,
specifically, the network computer, roughly in
the mid-1990s. Even with all the promises of
the webOS, and early attempts at delivering
it, the traditional OS dominates desktop
computing. Google is the latest in this game,
with its Chrome OS. Based on Linux, Chrome
OS attempts to provide access to the Web
and cloud computing resources. Essentially,
Google is attempting a transition from the
browser as an appendage to the OS, to the
OS as an appendage to the browser. Will the
webOS kill off native app/OS combinations?
Not likely. The prevalence of Windows and
the rise of mobile platforms will make this
highly unlikely for the next few years.
However, new classes of client devices,
namely netbooks, may benefit from the
webOS. Netbooks are designed to be always
connected, and the limitations of the webOS
will not impact the workloads running on
a netbook the way they do a regular PC.
However, any 100% solution (webOS requires
that 100% of apps run in the cloud) is unlikely
to gain any dominant position.
Emerging markets that do not have significant
presence of traditional desktop OSs may
also be affected by the webOS. For example,
China is a prime market for netbooks running
a webOS.
Enabling and Being Influenced by a
Growing Wave of Consumerization
The consumerization of IT focuses on how
enterprises will be affected, and how they
can take advantage of new technologies
and models that originate and develop
in the consumer space, rather than in the
enterprise IT sector. Consumerization is not a
strategy or something to be “adopted.” It can
be embraced. Consumerization cannot be
stopped. It can be dealt with. It has led to “the
IT Civil War”.
Recent surveys on consumerization have
identified four key observations:
• There is quite a bit of use of external Web
2.0 applications.
• What users say they are doing is quite
similar to what IT professionals say they
are doing.
• IT professionals are significantly
underestimating what users are doing.
• End users, when asked to describe the
behavior of their peers, also significantly
underestimate what other end users are
doing.
13
Consumerization is a real force in many
enterprises. Enterprises that ignore this
trend may be setting themselves up to be
marginalized, or, worse, users may actively
circumvent IT controls if IT is perceived to be
out-of-touch or draconian.
Rife With Commerce
Emerging economies will see rapidly rising
mobile and Internet adoption through 2014. At
the same time, advances in mobile payment,
commerce and banking are making it easier
to electronically transact via mobile or PC
Internet. Combining these two trends creates
a situation in which a significant majority
of the world’s adult population will be able
to electronically transact by 2014. Electronic
transactions can include transferring funds
using mobile remittance schemes, paying
for public transportation or groceries using
a mobile phone, and buying items via PC
Internet or mobile commerce sites.
Technologies can vary (e.g., Near Field
Communication [NFC] or over the air). The
scope of this prediction refers to B2C and
peer-to-peer (P2P) electronic transactions.
Gartner research predicts that, by 2014, there
will be a 90% mobile penetration rate, and
6.5 billion mobile connections. Penetration
will not be uniform, as continents like Asia
(excluding Japan) will see a 68% penetration,
and Africa will see a 56% mobile penetration.
The UN Population Division estimates that
the world population will be more than 7
billion by 2014 (with approximately 5.5 billion
over 18 years old). Multiplying populations of
continents with penetration rates by continent
results in an estimate that more than 3
billion adults will have a mobile phone by
2014. Although not every individual with a
mobile phone or Internet access will transact
electronically, each will have the ability to do
so. Cash transactions will remain dominant in
emerging markets by 2014, but the foundation
for electronic transactions will be well under
way for much of the adult population (think of
the Internet before e-commerce).
Driving Global Government Change
The Web has leveled the communications
playing field for most countries. No longer
is censorship of television and print media
preventing the free flow of information.
This has facilitated action by many citizen
groups, most notably, the uprising activities in
countries like Egypt. It has also caused some
governments to try to quell the impact of these
actions by “turning off the Internet” or applying
censorship. These negative actions by
governments will only have short-term affects,
and will likely not stem the tide of involvement
of the masses facilitated by the Web.
The debate about “net neutrality” has
been subverted by a much deeper issue
about the control of information, whether
for commercial reasons (as in the case of
media companies in the U.S. and elsewhere)
or political reasons (as in the case of
the Chinese government). The Internet
has, so far, benefited from an ecosystem
where no entity or group of entities holds
excessive power in the marketplace.
The fiercely competitive marketplace for
bandwidth, particularly in carrier-neutral
data centers, has led to a dramatic decrease
in bandwidth prices, which have made
applications like streaming media and online
gaming practical and affordable. Online
censorship techniques have an unfortunate
technological alignment with some of the
Internet aspirations of the media industry
– specifically, its desire to implement traffic
monitoring at the ISP level, as suggested,
for example, in a recent brief submitted
by the Recording Industry Association of
America (RIAA), which calls on the U.S.
Federal Communications Commission
(FCC) to endorse ISP adoption of “network
management policies” – a euphemism for
monitoring traffic for copyright violations.
Although the techniques suggested by U.S.
media associations are not identical to those
employed by China for the purposes of
censorship and the identification of dissidents,
they’re likely to have the common effect of
bolstering the development, adoption and
defense of so-called “darknet” countermeasures
that are designed to shield users from either
objective. Net neutrality is a key issue. There
is concern that service providers that provide
both Internet services and their own video
content will be tempted to throttle third-party
content on their networks, degrading the quality
and causing consumer frustration. Legislation
is being developed by some countries to
prevent this under anticompetitive laws, but,
ultimately, governments expect market forces
to prevail, so alternative models are being
explored to balance the needs of consumers,
content providers and ISPs. It is possible that, by
2013, net-neutrality issues will have generally
disappeared.
What You Need to Know
The Web is not dead. It is going through
somewhat repetitive phases in a cycle. The
Web began in universities and science. Tim
Berners-Lee was a physicist who needed a tool
that facilitated distributed, collaborative sharing
of richly formatted information with other
research physicists worldwide. This phase can
be called Web 0.5, and lasted from the early
1990s to the mid-1990s. Web 1.0 refers to the era
during which the Web went mainstream, and
emphasis focused more on enterprises and
monetization, and walled garden approaches
such as AOL. The watershed event marking the
start of Web 1.0 was the IPO for Netscape, which
occurred in 1995.
With Web 2.0, the cycle went around.
Dissatisfaction with complex, monolithic
technology stacks from large platform vendors
(Java/Java EE and .NET) has fueled interest
in lightweight, dynamic languages (PHP and
Ruby), open-source technologies (Apache, Linux
and MySQL), loosely coupled architectures (REST)
and lightweight protocols (microformats). Much
of this is a return to the Web’s roots, but some is
new. Some differences in degree have resulted
in differences in kind, regarding always-on
broadband connectivity, global Web content
distribution and mobile devices. We are now
seeing cycles continue, with renewed interest
in monetizing what had been a labor of love
with hazy business plans. Walled gardens
like Facebook and Apple dominate headlines.
Current obsession with native apps in mobile
devices, while a real phenomenon, will be
followed up by mobile Web app proliferation.
The claims of the Web being dead reflect this
turning point.
The Web is a critical part of enterprise
strategies. With many innovations imminent,
the Web will take on an even more critical
role for enterprises.
Source: Gartner RAS Core Research G00213533,
Gene Phifer, David Mitchell Smith, 21 June 2011
13
Realtime® Web - What Makes It So
Unique And What Does It Do For
Business
Realtime® Web
Realtime® Web is a newly developed bidirectional technology that
shifts the control of the web and empowers website owners and
transforms the worldwide web into the real time web!
Realtime® Web kills static content, enhances the user experience and
provides real time site feedback as well as providing a better browsing
experience and personalized content assimilation.
Realtime® Web is a powerful tool whether you’re a small business, big
business, a publisher or an advertiser in that:
1. It makes HTML comes alive
2. The distribution of information takes on a more fluid approach
3. It enables constant contact with the user and client
4. Does away with F5 or constant page refresh
5. Allows content injection
6. Reduces bandwidth usage or does much more with the same amount
7. Promotes job creation
With Realtime® Web, companies can send specific and uniquely
targeted content to their users on site. Such as, for example, helping a
customer buy new shoes online:
1. By assessing the shopping history and allowing to detect what
brand or color the customer buys the most.
2. By grabbing a banner or ad for a similar product and push it as a
pop-up reminder for that user to see or send them a chat request.
Or, even better, send them a video chat request – on the spot and
at the best moment!
3. Talk to the customers face to face and advise them on the best
products, promotions and options available. Everything without a
page refresh and at the exact second you decide to do it!
And to achieve this level of interaction we have developed 4
essential, groundbreaking product technologies to help you take the
most out of Realtime® Web.
• ORTC®
• xRTML®
• Power Marketing®
• AD Server®
14
Introducing ORTC®
Open Realtime Connectivity or ORTC® is a part of a hassle free
patented enterprise-grade Realtime® Web framework.
Its abstract interface allows the use of Realtime® Web without the worry
of keeping up with the fast paced changeability of providers.
ORTC® basically does the distribution for you: on the Server side API
and on the Client side API.
• Secure core
• Hidden process
• Platform independent
• Write only once
• Flexible
• Security focused
• Aggregates several technologies
• Liaison provider between the markup language and the server
• Horizontal Scaling to Support Unlimited number of users in a
Elastic Cloud
Introducing xRTML®
Extensible Realtime Markup Language or xRTML® is the markup language
that makes it all possible and accessible to community share.
RTML® is a patented HTML-like markup language that allows you
to add Realtime® Web features to your website, and easily and
seamlessly transform regular HTML into live HTML.
The “X” in xRTML® means that RTML becomes extensible, thus allowing
you to add new features to existing tags or even create your own!
• Tags are the controllers.
• Easy to learn
• Predict behaviors based on user actions.
• Manage a store or a campaign and get client feedback in
Realtime, tweak it and target only those users that are open to a
specific product placement.
• And with the two available Realtime® Web Social Brand Monitor
widgets in your Dashboard you’ll be able to:
• Check immediate social feedback of your product, store or
campaign
• One code line
• Take the temperature of the user’s mood
• Hybrid open source
• Plug-ins for WordPress and Blogger
• API for server-side languages such as ASP.Net, PHP, JSP and more
to come
• Tweak or enhance a product or campaign with that real time
feedback
• Audience Management: Script > Placeholders > Revenue share
• Avoid wasted advertisement space and time
• Cross Browser and Cross Platform
• Create e real time database
• More added features to come
Introducing Power Marketing®
• Obtain real time statistics
Power Marketing® is where the real power of Realtime® Web comes
into action. It’s a unique platform that allows you to see and interact
with a visitor in Realtime® Web.
• Achieve real time interaction with the customer
With Power Marketing® you’ll have a dashboard that will provide you
with constant Realtime® Web information and allow you to:
• Push user-relevant advertisements
• Target specific audiences
• Manage you website like an actual physical store
• Follow user actions
• Push actions
• Provide helpful information according to the user current browsing
activity
• Filter visitor information displayed by custom parameters
• Customize the dashboard according to the operator’s role or preferences
• Do Realtime Web® Social Brand Monitoring
As regards online stores, Power Marketing® allows for:
• Visualization of possible sales according to items in all of the users’
shopping carts
• Visualization of final sales value with Realtime® Web updates
With Power Marketing® you can now have absolute control over the
information activity in your website in real time and:
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Introducing AD Server
A new and highly effective too, aimed equally at Publishers and
Advertisers alike that provides a new and unique way to advertise
online with features and benefits such as:
With AD Server®, registered Publishers can turn their websites into
platforms to carry real time ads and earn revenue with it.
And registered Advertisers using AD Server® can:
• Real time bidding
• Create, manage and launch their products or campaigns.
• Real time advertisement push
• Have access to all the Realtime® Web benefits on their websites and
maximize revenues with less cost.
• Real time reporting
• Real time user activity monitoring
• Automatic management of wasted AD space
• Automatic management of wasted AD time
• Minimize wasted adspace and time
• Push whole campaigns to selected audiences
Up until now Advertisers would buy adspace in a rather inflexible way
– say a 1 page space, and regardless of whether the user would be
paying attention to that space or not. But with the arrival of AD Server®,
the “wastage” potential of this or that space is no longer a problem,
since the advertiser can find a better placement – according to reliable
and real time readership data – and change the placement of the ad
to the preferred space also in real time.
AD Server®, in short, provides a better experience for the users, and
less waste for Advertisers and maximized revenue for Publishers,
thanks to:
• Real time fair ad sale exposure time
• Filtering by personalized parameters
• Real time bidding for the most relevant space in any affiliate website
• Payment only when users are watching features such as browser
focus and visible viewport
• Usage of ad space like never before: after the ad is printed on the
page and before the user clicks away.
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This why we can state that Realtime® Web and all its products are
really unique and represent a massive opportunity to leverage
consumer interaction, consumer experiences, and businesses to levels
that hitherto could only be dreamed about.
Source: LBT
Contacts
www.realtime.co
André T Parreira - CEO
[email protected]
Alexandre Botelho - Commercial Executive Board Member
[email protected]
United States
1000 Highview Avenue, Manhattan Beach
CA 90266
Phone: +1 310-406-8855
Brasil
Avenida das Nações Unidas, 11.541, 14º Andar
04578-907 São Paulo
Andy Batkin - Head of Operations US
[email protected]
Gilberto Martins - Country Manager Brazil
[email protected]
Luís Rasquilha - CMO
[email protected]
Portugal
Rua Fernando Namora, Lt 18. 2 Piso
Ed. Metropolitan Business Center
2675-487 Odivelas
Phone: +351 21 934 03 22
China
Av. Jianguomenwai, Nº1
World Tower III, 15th Floor
Beijing
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