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Untitled - Double Check
INDEX 1 The Brand 2 Uno de 50 Design 3 What makes us different 4 Uno de 50 in Spain 5 International Expansion 6 eShop 7 Marketing and Brand Image THE BRAND Uno de 50 was started 15 years ago by a creative group of designers who decided to create a unique brand of jewellery, totally different to anything that had been seen before. Their idea was to design pieces that each had their own unique style. The brand name, ‘Uno de 50’, pays tribute to the concept of limited editions. Small collections of unique, limited edition pieces. The contemporary designs take inspiration from everyday details picked up from the world around us to create relevant pieces bursting with personality. Season after season, originality and exclusivity are the two defining characteristics that stand out in the craftsmanship of every individual design from this Spanish brand. UNO DE 50 3 UNO DE 50 DESIGN Craftsmanship is one of the pillars of our business philosophy, and we continue to use the same methods of production as we did at the beginning. The entire process - from design, moulding, coating, setting, and finishing - is completed in our head office in Madrid, Spain. UNO DE 50 4 WHAT MAKES US DIFFERENT Creativity Unique Style 100% Handcrafted Spanish Brand UNO DE 50 6 UNO DE 50 IN SPAIN UNO DE 50 7 Our shops We have 50 shops in Spain (23 of our own shops located in the most emblematic shopping areas of each city and 27 corners in the ‘El Corte Inglés’ department stores). The décor is based around a palette of neutral colours dominated by mink, interspersed with touches of the corporate red. Original lamps, collages, and our own designers’ sketches are some of the decorative features that contribute to providing our shops with their own distinctive personality. UNO DE 50 8 Multibrand Shops This has been one of our distribution channels since our conception and we now have a presence in the best multibrand spaces across the whole of Spain. Shop In Shops We are also positioned within the principal ‘El Corte Inglés’ department stores in Spain. UNO DE 50 9 Bilbao, UNO DEDiputación 50 10 Barcelona, Rambla UNO DE 50 11 Madrid, UNO DEFuencarral 50 12 Madrid, UNO DEJorge 50 Juan 13 Barcelona, CC L’Illa Diagonal UNO DE 50 14 Barcelona, L’Illa UNO DE 50 15 INTERNATIONAL EXPANSION Our worldwide presence UNO DE 50 16 INTERNATIONAL EXPANSION Opening soon UNO DE 50 17 INTERNATIONAL EXPANSION Having established our position within the national territory, the success of our brand has pushed us to embark upon our international expansion project. Our shops We currently have five of our own shops in the USA, in Miami, Tampa, Newport Beach, Los Angeles and Hawaii with seven new openings in the USA coming soon, including in New York-Soho. In addition, we have shops in Paris, Porto, and Lisbon, with openings coming soon across the whole of Europe, notably London, Berlin, Milan, and Rome. Franchises In parallel, this expansion is enhanced with the opening of our franchise shops following carefully considered selection criteria. We already have franchises in Central America, Mexico, the Dominican Republic and Venezuela, with negotiations underway for new openings in Europe, Latin America, (Brazil, Colombia, etc.), the Middle East (Dubai, the UAE, Kuwait, etc.), and Asia. Multibrand Shops Since 2004, we have been positioning ourselves in some of the world’s best retail spaces and we are currently working towards achieving our goal of continuing to increase our presence outside our borders. With this aim in mind, we participate in all the major European fashion, jewellery, and accessories fairs such as ‘Bread & Butter’ in Berlin, ‘White’ in Milan, and ‘TFWA’ in Cannes. UNO DE 50 18 Saint DE honoré, UNO 50 París 19 Paris,DE Le 50 Marais UNO 20 Century UNO DE City, 50 LA 21 Fashion UNO DE Island, 50 LA 22 Tampa, UNO DEMiami 50 23 Antara, UNO DEMéxico 50 24 eShop Since November 2009, people in over 200 countries can buy from our online Uno de 50 eShop. In this space, we reinforce the Uno de 50 values and brand philosophy by way of a more visual and interactive experience. The site is a platform in several languages and currencies to enable us to get closer to our customers in many markets and enrich the online shopping experience for our users. UNO DE 50 25 Smartphone and Ipad App UNO DE 50 26 UNO DE 50 27 MARKETING AND BRAND IMAGE 2012/2013 Advertising Campaign With this compelling campaign, Uno de 50 has opted to represent the brand’s essential values with a composition that integrates the pieces into an intriguing and original dialogue between woman and animal. It is also reminiscent of the contrast obtained in the designs of the pieces between sophistication and nonconformity, exclusivity and personality, boldness and elegance. UNO DE 50 28 Media Plan UNO DE 50 29 Online Marketing Plan UNO DE 50 30 Outdoor Campaign Our national outdoor campaign takes place in the month of December 2012. UNO DE 50 31 Press clippings Clippings en prensa UNO DE 50 32 SHOPS ESPAÑA ALAVA Vitoria C/ Postas 3 Vitoria 945157303 ALICANTE ECI Alicante C/ Federico Soto 1-3 Alicante 965142481 Asturias Oviedo C/ Gil De Jaz, 4 Bajos Oviedo 985254883 Badajoz ECI Badajoz Pza. Conquistadores, S/N Badajoz 924260451 Barcelona ECI Diagonal C/Diagonal, 617-619 Barcelona 934447365 ECI Plaza Cataluña Pza. Cataluña, 14 Barcelona 93 302 81 12 UNO DE 50 L’illa Barcelona CC L’illa, Av. Diagonal 557 Barcelona 934103545 Rambla C/Rambla De Cataluña, 84 Barcelona 934673761 Vidirieria C/Vidrieria, 5 Barcelona 932687318 Cádiz ECI Bahía De Cádiz Avda. De Las Cortes De Cádiz,1 C.C. Bahía Cádiz Cádiz 956 25 50 23 Castellón ECI Castellón Paseo De Morella 1 Castellón De La Plana 964256044 Córdoba Cordoba C/ Conde Gondomar, 5 Cordoba 957 48 55 70 Galicia Coruña C/ Real, 78 A Coruña 981212036 Guipúzcoa San Sebastian C/ Loyola, 5 San Sebastian 943425493 Las Palmas ECI Las Palmas Avda Jose Mesa Y Lopez 18 Las Palmas De Gran Canaria 928241561 León ECI León C/ Fray Luis De León, 29 León 987213905 Madrid Ayala C/ Ayala, 26 Madrid 91 577 26 10 ECI Castellana C/ Raimundo Fdez Villaverde, 79 Madrid 915561555 ECI Goya C/ Goya, 76 Madrid 914350972 ECI Pozuelo Ctra. Nacional VI, Km 12,500 Madrid-Pozuelo 91 372 90 17 ECI Preciados C/Preciados, 3 Madrid 915220107 ECI Princesa C/Princesa, 56 Madrid 91 542 4203 ECI Sanchinarro CC. Sanchinarro, C/ Margarita De Parma, 1 Madrid 917502556 Fuencarral C/ Fuencarral,25 Madrid 915239975 Jorge Juan Jorge Juan, 17 Madrid 914311929 Las Rozas Village (Outlet) C/ Juan Ramón Jiménez 3, Local 20a (A6 Salida 19, M50, Salida 82) Las Rozas 916400730 P. Vergara C/ Príncipe De Vergara, 258 Madrid 914575644 Princesa C/ Princesa, 67 Madrid 915498364 Málaga ECI Málaga Av. De Andalucía, 4-6 Málaga 952 28 76 29 Málaga C/Arquitecto Blanco Soler, 2 Málaga 952 22 45 91 Murcia ECI Murcia Av. Libertad S/N Murcia 968291569 33 Navarra ECI Pamplona C/ Estella, 9 Pamplona +948220750 ECI Valencia II C/ Pintor Maella,37 C. C. Av. De Francia Valencia 96 331 04 17 Palma De Mallorca Palma Mallorca C/ Jaime III, 8 Palma De Mallorca 971728799 ECI Valencia III C.C. Nuevo Centro. C/ Menéndez Pidal, 15 Valencia 963470663 Pontevedra Vigo C/ Principe, 28 Vigo 986226465 Valencia C/ Jorge Juan, 3 Valencia 96 352 69 45 Sevilla ECI Sevilla Plaza Duque De La Victoria, 8 Sevilla 954 21 91 82 Sevilla C/ Sierpes, 56 Sevilla 954 22 12 23 Tarragona ECI Tarragona President Lluis Companys, 7 Tarragona 977234012 Valencia ECI Valencia C/ Pintor Sorolla, 26 Valencia 96 351 74 81 UNO DE 50 Valladolid Valladolid C/ Doctrinos, 4 Valladolid 983 34 45 68 Vizcaya Bilbao C/ Ercilla, 35 Bilbao 944704863 Bilbao II C/ Diputación, 6 Bilbao 94 679 36 40 ECI Bilbao C/ Gran Vía 7-9 Bilbao 944235113 Zaragoza ECI Zaragoza Paseo De Sagasta, 3 Zaragoza 976795798 Zaragoza C/ León XIII, 28 Zaragoza 976236757 ESTADOS UNIDOS California Fashion Island Mall Store #365 365 Newport Center Drive Newport Beach (949) 640-2200 Century City Store #680 10250 Santa Monica Boulevard Los Angeles (310) 286-0963 Florida Miami 919 Lincoln Road Miami Beach Miami 91 771 93 12 (305) 538-2559 Tampa InternatiOnal Plaza Store #265 2223 N. West Shore Boulevard Tampa (813) 280-2919 HAWAII Honolulu Ala Moana Center 1450 Ala Moana Blvd HI 96814 Honolulu (808) 947-5650 FRANCIA París París I 352 Rue Saint-Honoré París 911899017 0033 142 60 71 75 París II 40 Rue Des Francs Bourgeois Paris 00331 42 71 79 22 México Mexico-Antara CC. Antara Polanco, Av. Ejército Nacional 843 B, Colonia Granada México D.F. (+5255) 5280 5215 Mexico-Perisur CC. Perisur, Avda. Periférico Sur 4690, Local 306 Colonia Ampliación Jardines Del Pedregal México D.F. (+5255)2457 9239 Oporto ECI Oporto Avenida De La República 1435 Oporto +351223751623 República Dominicana Santo Domingo Santo Domingo Blue Mall Ave. Winston Churchill, Esq. Av. Gustavo Mejia Ricart Santo Domingo 1 809 9553287 VENEZUELA CARACAS Av Francisco de Miranda 1071 Caracas + 58 212 2360666 Puebla Mexico-Puebla CC. Angelópolis Boulevard Del Niño Poblano No. 2510 Colonia Concepción La Cruz PORTUGAL Lisboa ECI Lisboa Av. Antonio Augusto Aguilar Lisboa +351213863233 34 C/ Guzmán el Bueno, nº 6 Pol. Ind. de Alcobendas 28108 Alcobendas, Madrid - Spain T: +34 91 484 14 68 F: +34 91 484 14 65 E: [email protected] E: [email protected] E: [email protected] W: www.unode50.com UNO DE 50 36