Untitled - Double Check

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Untitled - Double Check
INDEX
1 The Brand 2 Uno de 50 Design 3 What makes us different
4 Uno de 50 in Spain
5 International Expansion
6
eShop
7 Marketing and Brand Image
THE BRAND
Uno de 50 was started 15 years ago by a creative group of designers who decided to create a unique brand of
jewellery, totally different to anything that had been seen before.
Their idea was to design pieces that each had their own unique style.
The brand name, ‘Uno de 50’, pays tribute to the concept of limited editions. Small collections of unique,
limited edition pieces.
The contemporary designs take inspiration from everyday details picked up from the world around us to
create relevant pieces bursting with personality.
Season after season, originality and exclusivity are the two defining characteristics that stand out in the
craftsmanship of every individual design from this Spanish brand.
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UNO DE 50 DESIGN
Craftsmanship is one of the pillars of our business philosophy, and we continue to use the same methods
of production as we did at the beginning. The entire process - from design, moulding, coating, setting, and
finishing - is completed in our head office in Madrid, Spain.
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WHAT MAKES US DIFFERENT
Creativity
Unique Style
100% Handcrafted
Spanish Brand
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UNO DE 50 IN SPAIN
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Our shops
We have 50 shops in Spain (23 of our own shops located in the most emblematic shopping areas of each city
and 27 corners in the ‘El Corte Inglés’ department stores).
The décor is based around a palette of neutral colours dominated by mink, interspersed with touches of the
corporate red. Original lamps, collages, and our own designers’ sketches are some of the decorative features
that contribute to providing our shops with their own distinctive personality.
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Multibrand Shops
This has been one of our distribution channels since our conception and we now have a presence in the best
multibrand spaces across the whole of Spain.
Shop In Shops
We are also positioned within the principal ‘El Corte Inglés’ department stores in Spain.
UNO DE 50
9
Bilbao,
UNO
DEDiputación
50
10
Barcelona,
Rambla
UNO
DE 50
11
Madrid,
UNO
DEFuencarral
50
12
Madrid,
UNO
DEJorge
50 Juan
13
Barcelona,
CC L’Illa Diagonal
UNO
DE 50
14
Barcelona,
L’Illa
UNO
DE 50
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INTERNATIONAL EXPANSION
Our worldwide presence
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INTERNATIONAL EXPANSION
Opening soon
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INTERNATIONAL EXPANSION
Having established our position within the national territory, the success of our brand has pushed us to embark
upon our international expansion project.
Our shops
We currently have five of our own shops in the USA, in Miami, Tampa, Newport Beach, Los Angeles and Hawaii
with seven new openings in the USA coming soon, including in New York-Soho.
In addition, we have shops in Paris, Porto, and Lisbon, with openings coming soon across the whole of Europe,
notably London, Berlin, Milan, and Rome.
Franchises
In parallel, this expansion is enhanced with the opening of our franchise shops following carefully considered
selection criteria. We already have franchises in Central America, Mexico, the Dominican Republic and Venezuela,
with negotiations underway for new openings in Europe, Latin America, (Brazil, Colombia, etc.), the Middle
East (Dubai, the UAE, Kuwait, etc.), and Asia.
Multibrand Shops
Since 2004, we have been positioning ourselves in some of the world’s best retail spaces and we are currently
working towards achieving our goal of continuing to increase our presence outside our borders.
With this aim in mind, we participate in all the major European fashion, jewellery, and accessories fairs such as
‘Bread & Butter’ in Berlin, ‘White’ in Milan, and ‘TFWA’ in Cannes.
UNO DE 50
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Saint DE
honoré,
UNO
50 París
19
Paris,DE
Le 50
Marais
UNO
20
Century
UNO
DE City,
50 LA
21
Fashion
UNO
DE Island,
50 LA
22
Tampa,
UNO
DEMiami
50
23
Antara,
UNO
DEMéxico
50
24
eShop
Since November 2009, people in over 200 countries can buy from our online Uno de 50 eShop. In this space,
we reinforce the Uno de 50 values and brand philosophy by way of a more visual and interactive experience.
The site is a platform in several languages and currencies to enable us to get closer to our customers in many
markets and enrich the online shopping experience for our users.
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Smartphone and Ipad App
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UNO DE 50
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MARKETING AND BRAND IMAGE
2012/2013 Advertising Campaign
With this compelling campaign, Uno de 50 has opted to represent the brand’s essential values with a composition
that integrates the pieces into an intriguing and original dialogue between woman and animal.
It is also reminiscent of the contrast obtained in the designs of the pieces between sophistication and
nonconformity, exclusivity and personality, boldness and elegance.
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Media Plan
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Online Marketing Plan
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Outdoor Campaign
Our national outdoor campaign takes place
in the month of December 2012.
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Press
clippings
Clippings
en prensa
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SHOPS
ESPAÑA
ALAVA
Vitoria
C/ Postas 3
Vitoria
945157303
ALICANTE
ECI Alicante
C/ Federico Soto 1-3
Alicante
965142481
Asturias
Oviedo
C/ Gil De Jaz, 4 Bajos
Oviedo
985254883
Badajoz
ECI Badajoz
Pza. Conquistadores, S/N
Badajoz
924260451
Barcelona
ECI Diagonal
C/Diagonal, 617-619
Barcelona
934447365
ECI Plaza Cataluña
Pza. Cataluña, 14
Barcelona
93 302 81 12
UNO DE 50
L’illa Barcelona
CC L’illa, Av. Diagonal 557
Barcelona
934103545
Rambla
C/Rambla De Cataluña, 84
Barcelona
934673761
Vidirieria
C/Vidrieria, 5
Barcelona
932687318
Cádiz
ECI Bahía De Cádiz
Avda. De Las Cortes De
Cádiz,1 C.C. Bahía Cádiz
Cádiz
956 25 50 23
Castellón
ECI Castellón
Paseo De Morella 1
Castellón De La Plana
964256044
Córdoba
Cordoba
C/ Conde Gondomar, 5
Cordoba
957 48 55 70
Galicia
Coruña
C/ Real, 78
A Coruña
981212036
Guipúzcoa
San Sebastian
C/ Loyola, 5
San Sebastian
943425493
Las Palmas
ECI Las Palmas
Avda Jose Mesa Y
Lopez 18
Las Palmas De
Gran Canaria
928241561
León
ECI León
C/ Fray Luis De León, 29
León
987213905
Madrid
Ayala
C/ Ayala, 26
Madrid
91 577 26 10
ECI Castellana
C/ Raimundo Fdez
Villaverde, 79
Madrid
915561555
ECI Goya
C/ Goya, 76
Madrid
914350972
ECI Pozuelo
Ctra. Nacional VI, Km
12,500
Madrid-Pozuelo
91 372 90 17
ECI Preciados
C/Preciados, 3
Madrid
915220107
ECI Princesa
C/Princesa, 56
Madrid
91 542 4203
ECI Sanchinarro
CC. Sanchinarro,
C/ Margarita De Parma, 1
Madrid
917502556
Fuencarral
C/ Fuencarral,25
Madrid
915239975
Jorge Juan
Jorge Juan, 17
Madrid
914311929
Las Rozas Village
(Outlet)
C/ Juan Ramón Jiménez
3, Local 20a (A6 Salida
19, M50, Salida 82)
Las Rozas
916400730
P. Vergara
C/ Príncipe De Vergara,
258
Madrid
914575644
Princesa
C/ Princesa, 67
Madrid
915498364
Málaga
ECI Málaga
Av. De Andalucía, 4-6
Málaga
952 28 76 29
Málaga
C/Arquitecto Blanco
Soler, 2
Málaga
952 22 45 91
Murcia
ECI Murcia
Av. Libertad S/N
Murcia
968291569
33
Navarra
ECI Pamplona
C/ Estella, 9
Pamplona
+948220750
ECI Valencia II
C/ Pintor Maella,37
C. C. Av. De Francia
Valencia
96 331 04 17
Palma De Mallorca
Palma Mallorca
C/ Jaime III, 8
Palma De Mallorca
971728799
ECI Valencia III
C.C. Nuevo Centro.
C/ Menéndez Pidal, 15
Valencia
963470663
Pontevedra
Vigo
C/ Principe, 28
Vigo
986226465
Valencia
C/ Jorge Juan, 3
Valencia
96 352 69 45
Sevilla
ECI Sevilla
Plaza Duque De La
Victoria, 8
Sevilla
954 21 91 82
Sevilla
C/ Sierpes, 56
Sevilla
954 22 12 23
Tarragona
ECI Tarragona
President Lluis Companys, 7
Tarragona
977234012
Valencia
ECI Valencia
C/ Pintor Sorolla, 26
Valencia
96 351 74 81
UNO DE 50
Valladolid
Valladolid
C/ Doctrinos, 4
Valladolid
983 34 45 68
Vizcaya
Bilbao
C/ Ercilla, 35
Bilbao
944704863
Bilbao II
C/ Diputación, 6
Bilbao
94 679 36 40
ECI Bilbao
C/ Gran Vía 7-9
Bilbao
944235113
Zaragoza
ECI Zaragoza
Paseo De Sagasta, 3
Zaragoza
976795798
Zaragoza
C/ León XIII, 28
Zaragoza
976236757
ESTADOS UNIDOS
California
Fashion Island Mall
Store #365
365 Newport Center Drive
Newport Beach
(949) 640-2200
Century City
Store #680
10250 Santa Monica
Boulevard
Los Angeles
(310) 286-0963
Florida
Miami
919 Lincoln Road Miami
Beach
Miami
91 771 93 12
(305) 538-2559
Tampa
InternatiOnal Plaza Store
#265
2223 N. West Shore
Boulevard
Tampa
(813) 280-2919
HAWAII
Honolulu
Ala Moana Center
1450 Ala Moana Blvd
HI 96814 Honolulu
(808) 947-5650
FRANCIA
París
París I
352 Rue Saint-Honoré
París
911899017
0033 142 60 71 75
París II
40 Rue Des Francs
Bourgeois
Paris
00331 42 71 79 22
México
Mexico-Antara
CC. Antara Polanco,
Av. Ejército Nacional 843
B, Colonia Granada
México D.F.
(+5255) 5280 5215
Mexico-Perisur
CC. Perisur, Avda.
Periférico Sur 4690,
Local 306
Colonia Ampliación
Jardines Del Pedregal
México D.F.
(+5255)2457 9239
Oporto
ECI Oporto
Avenida De La República
1435
Oporto
+351223751623
República
Dominicana
Santo Domingo
Santo Domingo
Blue Mall
Ave. Winston Churchill,
Esq. Av. Gustavo Mejia
Ricart
Santo Domingo
1 809 9553287
VENEZUELA
CARACAS
Av Francisco de Miranda
1071 Caracas
+ 58 212 2360666
Puebla
Mexico-Puebla
CC. Angelópolis
Boulevard Del Niño
Poblano No. 2510
Colonia Concepción
La Cruz
PORTUGAL
Lisboa
ECI Lisboa
Av. Antonio Augusto
Aguilar
Lisboa
+351213863233
34
C/ Guzmán el Bueno, nº 6
Pol. Ind. de Alcobendas 28108
Alcobendas, Madrid - Spain
T: +34 91 484 14 68
F: +34 91 484 14 65
E: [email protected]
E: [email protected]
E: [email protected]
W: www.unode50.com
UNO DE 50
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