Siempre Mujer

Transcripción

Siempre Mujer

editorial
2014
Siempre Mujer
SIEMPRE MUJER IS WRITTEN FOR, BY AND ABOUT
THE MODERN BILINGUAL/BICULTURAL HISPANIC
WOMAN LIVING IN THE U.S. With fresh, authentic
and inspiring Spanish-language content,
Siempre Mujer is the indispensable guide for
the things Latinas care about most: beauty,
style, fitness, fashion, art, culture, and career.
We help her be the best woman she can be:
a leader, a doer, a role model, a success.
➙ CONTACT
your sales representative or Enedina Vega, VP/Publisher
at 212.499.2106 or [email protected].
120313
editorial
2014
Excellent Editorial Balance
➙ Siempre Mujer
4%
TRAVEL
3%
CULTURE
2%
FAMILY
4%
FOOD
25%
APPAREL
ACCESSORIES
4%
ADVICE
RELATIONSHIPS
5%
HOME
FURNISHINGS
5%
BUSINESS
FINANCE
REAL ESTATE
6%
OTHER
22%
BEAUTY
STYLE
9%
HEALTH
HYGIENE
11%
CELEBRITY
➙ CONTACT
SOURCE: Media Radar Edit Mix Report: Full Year 2013
061714
editorial
2014
Superior Support — Key Categories
➙ Editorial Percentages
SIEMPRE
MUJER
PEOPLE EN
ESPAÑOL
LATINA
VANIDADES
COSMO EN
ESPAÑOL
Apparel &
Accessories
25%
13%
17%
19%
23%
Beauty
22%
10%
11%
8%
15%
Health & Hygiene
9%
3%
3%
1%
7%
Home Furnishings
5%
0%
3%
4%
0%
Business &
Finance
5%
0%
4%
2%
1%
CATEGORY
➙ CONTACT
SOURCE: Media Radar Edit Mix Report: Full Year 2013.
060614
editorial
2014
Editorial Calendar
➙ 2014
FEBRUARY/MARCH
CULTURE: Spanish E-books
FINANCE: Savings Apps
BEAUTY SPECIAL
TIME FOR YOURSELF: Passport to the World
GOURMET DIARY: Fall Drinks
AD CLOSE: 12/3/13 ON SALE: 1/28/14
STAR MOM: Child Etiquette 101
BEAUTY: 9th Annual 50 Best Beauty Products
HEALTH/WELLNESS: Sleep Affects Memory;
Use Vacation Time to Achieve Goals
FASHION: Spring Shoes and Accessories
HOME: Packing Made Easy
CULTURE: Latinos in TED Talks
FINANCE: Vacation Savings
TIME FOR YOURSELF: Valentine’s Day Gifts
for Him and You
GOURMET DIARY: California Whites; NY Arepas;
BBQ Pizza; Summer Entertaining Apps
HEALTH/WELLNESS: Protect Your Heart with
Meditation; Benefits of a Vegetarian Diet
STAR MOM: The Art of Traveling with Kids
HOME: Bring Nature Indoors
SPECIAL REPORT: Companies that Support
Latino initiatives
FINANCE: Buying a Home
GOURMET DIARY: A Puerto Rican Restaurant
in D.C; Seasonal Ingredients-Manchego
STAR MOM: From Kids to Teenagers
APRIL/MAY
GIFT GUIDE: For the Tech-Savvy Man
SEPTEMBER
HOT ISSUE
SPECIAL FEATURE: Susan G. Komen Initiative
DECEMBER/JANUARY 2015
HOLIDAY ISSUE/HAIR AWARDS
AD CLOSE: 9/23/14 ON SALE: 11/25/14
HOLIDAY GIFT GUIDE
5TH ANNUAL HAIR STYLIST AWARDS: Favorite Styles
of the Celebs
BEAUTY: Detox Beauty: Skin and Hair Purge
FASHION: Vintage Glamour
CULTURE: Top Latin Curators in the U.S;
5 Shopping Websites; Telenovela Trends
AD CLOSE: 6/24/14 ON SALE: 8/26/14
TIME FOR YOURSELF: Mindfulness for Better Living
BEAUTY: Nails Boot Camp; Fragrance
HEALTH/WELLNESS: Tools to Fight Cervical Cancer;
Red Meat and Heart Health; Workouts with Rhythm
SPECIAL OCCASIONS/GREEN ISSUE
FASHION: Fall Chunky Knits
AD CLOSE: 2/3/14 ON SALE: 3/25/14
CULTURE: Hispanic Heritage Awards; Best
Spanish Beauty Gurus on YouTube
HOME: Outdoor Décor for the Holidays
TIME FOR YOURSELF: Nail the Job Interview
STAR MOM: Raise Kids without Prejudice
HEALTH/WELLNESS: Controlling What You
Drink; Weight Maintenance; Less Sodium;
More Potassium
SPECIAL REPORTS: 5 Cars Latinos Love;
Latin Grammy’s Honoree
GREEN LIVING FEATURE
FASHION: Weddings, Prom and Quinceañera
Dresses; Oscar Awards Fashion
GIFT GUIDE: For the Outdoor Mom
LATINA COVER MODEL CONTEST: Announcement
BEAUTY: Special Occasion Beauty; Inside a
Premios Lo Nuestro honoree’s bag
FINANCE: Buying vs. Leasing a Car
GOURMET DIARY: Red Snapper
TIME FOR YOURSELF: Your Relationship is Stuck
STAR MOM: Kids and Technology
HEALTH/WELLNESS: Autism; Spas for the Soul
SPECIAL REPORT: New Latin-American Fashion
Designers in the Industry
FINANCE: 5 Tax Deductions
GOURMET DIARY: Peruvian Chicken;
San Antonio Flavor; Hot Peppers
STAR MOM: Raising “green” Kids
SPECIAL REPORT: Top Latinos in Music
OCTOBER/NOVEMBER
LATINA COVER MODEL CONTEST
AD CLOSE: 7/29/14 ON SALE: 9/30/14
BEAUTY: Fashion House Makeup Lines;
3 Party Looks
FASHION: Intimate Lingerie; Boots
CULTURE: Latin Grammy’s Preview – Who
to Watch; Party Playlist Apps
AD CLOSE: 4/8/14 ON SALE: 6/3/14
TIME FOR YOURSELF: 5 Ways to Not
Sabotage Yourself
TRAVEL: Camping in Style
BEAUTY: Gym Bag Beauty Products;
Waterproof Makeup; Manicures
FASHION: Summer in the City
*All dates and editorial subject to change.
➙ FOLLOW US
SIEMPREMUJER.COM
SUSCRIBE TO SIEMPRE MUJER
JUNE/JULY
TRAVEL ISSUE
GIFT GUIDE: Holidays
HOME: Urban Gardens
CULTURE: “Green” Apps; Travel Gadgets
HOME: Spring Color
FINANCE: 5 New Year Resolutions
BARNES & NOBLE NOOK
KINDLE FIRE
GOOGLE PLAY
ZINIO
NEXT PLAY
CONTACT
ENEDINA VEGA, VP/PUBLISHER
212.499.2106
[email protected]
HEALTH/WELLNESS: Brain Care;
Calorie Consumption
HOME: Renovate Your Home
120313
editorial
2014
Franchise Issues
➙ 2014
vida
verde
ESTILISTAS
LATINOS
2014
FEBRUARY/MARCH
BEAUTY SPECIAL
Features the best in makeup, skincare, and hair care products
as determined by our editors and leading beauty experts.
APRIL/MAY
SPECIAL OCCASIONS/GREEN ISSUE
This newly themed issue will highlight weddings, quinceañeras
and proms, plus all you need to make your special day a success.
An annual favorite that brings to the forefront all the
“green” ideas in the issue.
JUNE/JULY
TRAVEL ISSUE
Readers will take to the road after reading this special travel issue
featuring tips on packing, traveling with kids and camping in style.
¡NEW! SEPTEMBER
HOT ISSUE
New fashion designers from Latin America will set the stage
for this HOT issue not to be missed.
OCTOBER/NOVEMBER
LATINA COVER MODEL CONTEST ISSUE
Readers will choose their favorite Latina to grace
the cover of this issue.
HOLIDAY ISSUE/HAIR AWARDS
5th Annual Hairstylist Awards - celebrity favorites.
It’s holiday time and our editors have found the hottest gifts
for family and friends.
➙ CONTACT
031914
bios
2014
María Cristina Marerro
➙ Editor-in-Chief
María Cristina Marrero became Editor-in-Chief of Siempre Mujer in 2008.
Under her leadership, Siempre Mujer was named “best women’s magazine,”
Adweek Hot List, 2011. A nationally recognized lifestyle expert frequently
quoted in Hispanic media, Marrero has appeared on Despierta América,
Nuestra Belleza Latina (Univision) and The Today Show (NBC) and is a regular
contributor on CNN en Español’s Showbiz as its New York correspondent.
Throughout her career, Marrero has interviewed many world-renowned
personalities including Ricky Martin, Enrique Iglesias, Shakira, Antonio
Banderas, and Nobel Peace Prize winner Rigoberta Menchú. Marrero began
her career as a reporter for Caras Puerto Rico before becoming a fashion and
beauty editor for Vanidades. She is a Board Member of Casa de Esperanza,
a national domestic violence awareness organization, a passionate traveler
who has lived in Buenos Aires, Madrid, and Miami, and a certified Kundalini
Yoga instructor.
➙ CONTACT
120313
bios
2014
Zuania Capo
➙ Executive Editor
Zuania Capó has over 10 years experience in publishing, radio, television,
and public relations most recently as Deputy Editor for The Huffington Post’s
Voces and Latino Voices where she focused on creating and curating
digital news, culture, and lifestyle content for audiences in the U.S.
and Latin America. Prior to that, Capó worked at AOL Latino, as an Editor
for its lifestyle and women’s sections, and with Time Warner Cable’s NY1
Noticias as a writer for its news and politics team. She has also worked
as an Associate Editor for siempremujer.com, and with NCN Network
as part of its newspaper, TV and radio divisions. Capó received a BA in
Communications from the University of Puerto Rico, and a Master’s degree
in Media Management from the New York Institute of Technology.
➙ CONTACT
120313
bios
2014
Jessica Torres
➙ Beauty and Lifestyle Editor
A native New Yorker, Jessica Torres grew up in Brooklyn and still calls it
home. She studied at Hunter College in New York City and at the Université
Nouvelle Sorbonne in Paris. Torres started her career as a photography
assistant working with renowned photographer, Benjamin Oliver. After
shifting her focus from images to words she worked for Parents Magazine
and Ser Padres before joining Siempre Mujer in 2006 as an editorial assistant
in the beauty and fashion department where she styled fashion stories and
developed a passion for writing about beauty. In 2009, Torres’ affinity for
all things style, home décor and entertaining led to writing Siempre Mujer’s
home section. As Siempre Mujer’s Associate Beauty and Lifestyle Editor,
Torres curates gift guides, identifies trends, oversees the beauty pages and
inspires beautiful living in the home section.
➙ CONTACT
120313
bios
2014
Contributing Editors
XAVIER SERBIA
FINCANCE EDITOR
Xavier Serbia has been the finance editor for Siempre Mujer since it launched
in 2005. He is also host of CNN Dinero, a program covering financial and
economic issues and policy and a regular columnist for Yahoo Finance in
Spanish. His columns are published in the Sunday financial section of Puerto
Ricos’ El Nuevo Día, which reaches over one million subscribers, and El
Diario La Prensa de Nueva York. Serbia appears frequently on Telemundo,
Bloomberg Radio, and Univision.
DOREEN COLONDRES
FOOD EDITOR
Doreen Colondres is a well-known television personality, journalist, and food,
wine and tequila expert. Besides her monthly contributions as Siempre Mujer’s
food editor, Colondres can be seen on her show “Boricuas” and two daily
cooking segments, “Hola Martin” and “Tu Vida Más Simple on Fox’s Utilisima
Network. Colondres is also a frequent culinary presenter on Univision’s
“Despierta America” and inspires people to cook healthy and delicious Latin
food using wholesome ingredients. She has a degree in marketing and business
administration and several culinary arts degrees and certifications.
ANGELA LANG
ART AND CULTURE EDITOR
Angela Lang is a bilingual writer and editor, with a passion for books,
films and technology. She was the founding editor of About.com in Spanish
and has written for People en Español, Ser Padres, Mamiverse.com,
The L Magazine, and Metro NY. Her short stories have been published
in the Brooklyn Rail and the Hamilton Stone Review. She is currently
working on her first novel, Bookworm.
MABEL IAM
CONTRIBUTOR
Mabel Iam is the author of several award-winning self-help bestsellers on
love, sex, psychology, and astrology. She is a psychotherapist, romance
therapist, and relationship expert as well as a TV and radio host and
producer. In 2003, Iam won Latino Literary Now’s best self-help book
award for “Que hay detras de tu nombre.” In 2004, the same organization
nominated her books, “Sex and the Perfect Lover” and “El sueno del
amor” in the best non-fiction books category. An internationally recognized
spiritual innovator, Iam has traveled extensively to India and other
parts of the world to study and perfect her craft.
➙ CONTACT
120313
audience
2014
Reader Profile
Optimistic, modern, and approachable, the Siempre Mujer reader has a
global perspective, which intrinsically makes her more open to new ideas,
products and messaging. She migrates seamlessly between two languages
and cultures and, like Millennials, possesses a confidant, crowd-sourced
approach to buying and decision-making. A passionate sharer, she’s actionoriented, youthful, and trendy with an inherent sense of style. Goal-oriented
and driven, she always puts her best foot forward, usually in three-inch heels.
OPEN, ACTION-ORIENTED AND INFLUENTIAL
❯❯ M
ore than 8 in 10 (84%) of Siempre Mujer readers are the principal
household shopper
❯❯ S
iempre Mujer readers rank #1 vs. competitive Hispanic titles for taking
action after seeing an ad in a magazine (83% vs. average 79%)
SIEMPRE MUJER WOMEN AGREE:
“I prefer products that offer the latest in new technology”: Index 128
GOAL ORIENTED AND FOCUSED
Siempre Mujer readers are over 2x as likely to plan to start their own business
in the next year as overall women
“My goal is to make it to the top of my profession”: Index 171
TRENDY AND SOCIAL
❯❯ 68% entertain family/friends at home at least once a month
❯❯ 64% own a laptop
❯❯ 58% of Siempre Mujer women own a smartphone
“My cell phone is an extension of my personality”: Index 164
“I like to live a lifestyle that impresses others”: Index 160
“I consider myself to be very sociable”: Index 161
➙ CONTACT
SOURCE: Starch Jan-Dec 2013, Siempre Mujer Reader Study, 2013, MRI Doublebase 2013: Index U.S. Hispanic women vs. overall U.S. women
070214
audience
2014
Siempre Mujer Women
➙ Total Women: 1,285,000
AUD (000)
% COMP
AGE 18-34
36128
AGE 18-49
96875
AGE 25-49
88769
AGE 25-54
97476
MEDIAN AGE (YEARS)
41.3-
SPEAK SPANISH/BILINGUAL
1,06083
MARRIED
62849
ATTENDED/GRADUATED COLLEGE
46436
EMPLOYED
73257
HHI $40,000+
57345
HHI $50,000+
42733
AVERAGE HHI
$50,615-
MEDIAN HHI
$34,808-
ANY CHILDREN
98877
CHILDREN UNDER 6
48638
➙ CONTACT
SOURCE: MRI Doublebase 2013, Base: Women.
120313
audience
2014
Siempre Mujer Adults
➙ Total Adults: 1,720,000
AUD (000)
WOMEN
% COMP
1,28575
MEN
43425
AGE 18-34
55232
AGE 18-49
1,32577
AGE 25-49
1,13966
AGE 25-54
1,23572
MEDIAN AGE (YEARS)
SPEAK SPANISH/BILINGUAL
40.4-
1,40081
MARRIED
87451
ATTENDED/GRADUATED COLLEGE
55832
EMPLOYED
1,04161
HHI $40,000+
78446
HHI $50,000+
57533
HHI $75,000+
31819
AVERAGE HHI
$49,438-
MEDIAN HHI
$36,487-
ANY CHILDREN
CHILDREN UNDER 6
1,34278
65038
➙ CONTACT
SOURCE: MRI Doublebase 2013, Base: Total Adults.
120313
audience
2014
Engagement
SIEMPRE MUJER DELIVERS THE MOST ENGAGED AUDIENCE
❯❯ 61% of readers spend 1+ hours with the magazine
❯❯ 75% read the entire issue
❯❯ 68% visit SiempreMujer.com to follow up on an article from the magazine
SIEMPRE MUJER READERS ARE INTERESTED IN
❯❯ Articles that talk about their own lives (over 60%) vs. celebrity content (31%)
❯❯ They would like even more content about:
Health 76%
Beauty 74%
Relationships/Advice 64%
Fashion 63%
Culture 63%
Family 62%
GfK MRI STARCH GUARANTEED
SMLATINA
PeE
“The articles in this publication are
valuable sources of new information.”
53% 50%45%
“I frequently discuss with others
what I have read in this publication.”
48% 44%44%
“The ads in this publication are
valuable sources of new information.”
49% 48%46%
“I read articles in this publication
from start to finish.”
47% 44%41%
➙ CONTACT
SOURCE: Siempre Mujer Reader Study 2013; Starch January – December 2013.
061314
audience
2014
Action
SIEMPRE MUJER RANKS #1
WITH STARCH AGAINST ITS COMPETITIVE SET OF HISPANIC WOMEN’S PUBLICATIONS
SMPeE
LATINA
“I read this publication as much for
the ads as the articles.”
47% 43%43%
“When I am going to make a purchase, the ads
in this publication help me make my decision.”
46% 43%44%
ANY ACTIONS TAKEN
BEAUTY
Siempre Mujer
HOUSEHOLD
84%
Cosmo en Español 82%
RETAIL
Siempre Mujer
85%
Siempre Mujer
86%
Vanidades
85%
Vanidades
82%
82%
People en Español 83%
Vanidades
Latina
74%
HAIR CARE
Siempre Mujer
Latina
76%
85%
Siempre Mujer
84%
Vanidades
83%
82%
Latina
75%
FOOD & BEVERAGE
Vanidades
Latina
73%
Latina
74%
➙ CONTACT
SOURCE: MRI/Starch January – December 2013.
031914
circulation
2014
Circulation
➙ Rate Base: 550,000
SIEMPRE MUJER RATE BASE, 2005-2013
550,000 550,000
500,000
450,000
400,000
DEC 2013
DEC 2012
DEC 2011
DEC 2009-10
DEC 2008
DEC 2007
DEC 2005-06 (LAUNCH)
350,000
375,000
MORE GROWTH
❯❯ Since it’s launch, Siempre Mujer’s circulation has grown 57%
❯❯ F
rom December 2012 to December 2013, Siempre Mujer’s individual
subscriptions have increased 53%
➙ CONTACT
SOURCE: AAM Statement (Formerly ABC).
031914
marketing
2014
Marketing Opportunities
Leverage Siempre Mujer’s partnerships with the following institutions
to create cross-platform, customized programs that deliver maximum
exposure and sales for your brand.
❯❯ El Museo del Barrio
❯❯ Museum of Latin American Art in LA
❯❯ Fashion Institute of Technology
❯❯ Hispanic Heritage Awards
❯❯ Girls Inc. of NY
❯❯ The Heart Truth®
❯❯ American Heart Association
❯❯ Casa de Esperanza
❯❯ Retailers nationwide (CVS, Walgreens, Walmart, Kroger, Macy’s)
➙ CONTACT
031914
marketing
2014
Research & Insights
➙ Leveraging deep insights to build lasting relationships
SIEMPRE BEAUTY
A series of qualitative and quantitative studies that address Latina beauty trends
and identify what influences Latina beauty purchase decisions at retail.
¡HOLA! PROFILES
A series of quantitative and qualitative studies and ethnographies to better
understand the opinions, lifestyles and attitudes of today’s Hispanic women.
Themes include: Baby, beauty, cleaning products, food, health, finances, media
and technology.
ENTRE NOSOTRAS
A real-time online database that taps into a community of active, influential and
trendsetting Hispanic consumers who have opted in to participate in ongoing
research. Advertisers can tap into this database to survey consumers on topics
relevant to them.
In addition, Entre Nosotras releases trend reports on a quarterly basis
on the following topics:
❯❯ 2013: Food, Baby Registry, Travel, Auto
❯❯ 2
014: Pharmaceuticals, Retail, Adult Fashion & Accessories, Kids Fashion,
Home Improvement/Décor
❯❯ 2015: Finance
GfK MRI
MRI Starch studies provide key marketing intelligence for evaluating
print advertising effectiveness.
HISPANIC INSIDER
A roundup of the latest Hispanic facts in one, easy-to-read
bi-monthly newsletter.
➙ CONTACT
070214
rates & specs
2014
Rates and Closing Dates
➙ 2014
2014 GROSS RATES*
AD SIZE 4-COLOR
B&W
PAGE
$71,820$52,490
2/3 PAGE
$57,460$41,990
1/2 PAGE
$46,680$34,120
1/3 PAGE
$32,320$23,620
2ND COVER
$82,590-
3RD COVER
$79,000-
4TH COVER
$86,180-
➙ RATE BASE
550,000
AUDIENCE
1.7 million
FREQUENCY
6x a year
CONTACT
ENEDINA VEGA, VP/PUBLISHER
212.499.2106
[email protected]
2014 CALENDAR
ISSUE AD CLOSE
ON SALE
FEBRUARY/MARCH
12/3/131/28/14
APRIL/MAY
2/3/143/25/14
JUNE/JULY
4/8/146/3/14
SEPTEMBER
6/24/148/26/14
OCTOBER/NOVEMBER
7/29/149/30/14
9/23/1411/25/14
*All rates and dates subject to change. SOURCE: AAM Audited (Formerly ABC). MRI Doublebase 2013.
120313
rates & specs
2014
Advertising Terms & Conditions
The following are certain terms and conditions governing advertising published by Meredith
Corporation (“Publisher”) in the U.S. print edition of Siempre Mujer magazine (the “Magazine”), as
may be revised by Publisher from time to time. For the latest version, go to www.meredith.com/
mediakit/hispanicmedia/sm-ad-terms.html. For Publisher’s Digital Editions Advertising Terms
and Conditions, go to http://meredithtabletmedia.com/sfp/terms-conditions.php. Submission of
insertion order for placement of advertising in the Magazine constitutes acceptance of the following
terms and conditions. No terms or conditions in any insertion orders, reservation orders, blanket
contracts, instructions or documents that conflict with or alter these terms and conditions will be
binding on Publisher, unless authorized in writing by a senior executive of Publisher.
AGENCY COMMISSION AND PAYMENT
1. Publisher may require payment for advertising upon terms determined by Publisher prior to
publication of any advertisement.
2. Agency and advertiser are jointly and severally liable for the payment of all invoices arising from
placement of advertising in the Magazine and for all costs of collection of late payment.
3. If an account is placed with a collection agency or attorney for collection, all commissions and
discounts will be rescinded or become null and void and the full advertising rate shall apply.
4. Agency commission (or equivalent): fifteen percent (15%) of gross advertising space charges,
payable only to recognized agents.
5. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within ten
(10) days after the billing date, with the following exceptions. For all advertising not placed through
a recognized agent, payments at rate card rates must be received no later than the issue closing
date. Prepayment is required if credit is not established prior to ten (10) business days prior to the
issue closing date. All payments must be in United States currency.
6. No agency commission is payable, and Publisher will not grant any discounts, on production
charges. Any discounts received by advertiser on ad space charges may not be applied to
production charges.
7. Advertiser shall pay all international, federal, state and local taxes on the printing of advertising
materials and on the sale of ad space.
CANCELLATION AND CHANGES
1. Publisher expressly reserves the right to reject or cancel for any reason at any time any insertion
order or advertisement without liability, even if previously acknowledged or accepted. In the event
of cancellation for default in the payment of bills, charges for all advertising published as of the
cancellation date shall become immediately due and payable.
2. Advertisers may not cancel orders for, or make changes in, advertising after the issue closing date.
Cancellation of orders or changes in advertising to be placed on covers, in positions opposite
content pages, and for card inserts will not be accepted after the date thirty (30) days prior to the
issue closing date. Cancellation of orders for special advertising units printed in the Magazine,
such as booklets and gatefolds, will not be accepted after the date sixty (60) days prior to the
issue closing date. In the event Publisher accepts cancellation after any of the foregoing deadlines,
such acceptance must be in writing, and such cancellation may be subject to additional charges
at Publisher’s discretion.
3. The conditions of advertising in the Magazine are subject to change without notice. Publisher
will announce ad rate changes thirty (30) days prior to the closing date of the issue in which the
new rates take effect. Orders for subsequent issues will be accepted at the then-prevailing rates.
CIRCULATION GUARANTEE
The Magazine is a member of the Audit Bureau of Circulation (ABC). The following rate base
guarantee is based on the ABC’s reported print circulation for the Magazine averaged over the
calendar year in which advertising is placed. Publisher guarantees print circulation to national
advertisers by brand of advertised product or service. In the event the audited twelve (12)-month
average print circulation does not meet the guaranteed rate base, Publisher shall grant rebates
to the advertiser in ad space credit only, which must be used within six (6) months following the
issuance of audited ABC statements for the period of shortfall. Rebates will be calculated based on
the difference between the stated rate base at time of publication and the ABC audited 12-month
average. Publisher does not guarantee print circulation to regional advertisers, and regional print
circulations reported by the ABC are used by Publisher only as a basis for determining the Magazine’s
advertising rates.
PUBLISHER’S LIABILITY
1. Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the
issue of the Magazine in which advertising is placed that is caused by, or arising from, an act of
God, accident, fire, strike, terrorism or other occurrence beyond Publisher’s control.
2. Publisher is not liable for any failure or delay in publishing in the Magazine any advertisement
submitted to it. Publisher does not guarantee positioning of advertisements in the Magazine,
is not liable for failure to meet positioning requirements, and is not liable for any error in key
numbers. PUBLISHER WILL TREAT ALL POSITION STIPULATIONS ON INSERTION ORDERS
AS REQUESTS. Publisher will not consider any objections to positioning of an advertisement
later than six (6) months after the on-sale date of the issue in which the advertisement appears.
3. The liability of Publisher for any act, error or omission for which it may be held legally responsible
shall not exceed the cost of the ad space affected by the error. In no event shall Publisher be liable
for any indirect, consequential, special or incidental damages, including, but not limited to, lost
income or profits.
MISCELLANEOUS
1. Agency and advertiser jointly and severally represent and warrant that each advertisement
submitted by it for publication in the Magazine including, but not limited to, those for which
Publisher has provided creative services, contains no copy, illustrations, photographs, text or
other content or subject matter that violate any law or infringe any right of any party. As part of
the consideration and to induce Publisher to publish such advertisement, agency and advertiser
jointly and severally shall indemnify and hold harmless Publisher from and against any loss,
liability damages and related expenses (including attorneys’ fees) (collectively, “Losses”) arising
from publication of such advertisements in all applicable editions, formats or derivations of the
Magazine, including, but not limited to, (a) claims of invasion of privacy, violation of rights of
privacy or publicity, trademark infringement, copyright infringement, libel, misrepresentation, false
advertising, or any other claims against Publisher (collectively, “Claims”, or (b) the failure of such
advertisement to be in compliance and conformity with any and all laws, orders, ordinances and
statutes of the United States or any of the states or subdivisions thereof.
2. In the event the Publisher provides contest or sweepstakes management services, email design
or distribution or other promotional services in connection with advertisements placed in the
Magazine, agency and advertiser jointly and severally represent and warrant that any materials,
products (including, but not limited to, prizes) or services provided by or on behalf of agency or
advertiser will not result in any claim against Publisher. As part of the consideration and to induce
Publisher to provide such services, agency and advertiser jointly and severally shall indemnify
and hold harmless Publisher from and against any Losses arising from such materials, products
or services, including, but not limited to, those arising from any Claims.
3. Publisher’s acceptance of an advertisement for publication in the Magazine does not constitute
an endorsement of the product or service advertised. No advertiser or agency may use the
Magazine’s name or logo without Publisher’s prior written permission for each such use.
4. The word “advertisement” will be placed above all advertisements that, in Publisher’s opinion,
resembles editorial matter.
5. All pricing information shall be the confidential information of Publisher, and neither agency nor
advertiser may disclose any such information without obtaining Publisher’s prior written consent.
6. This agreement shall be governed by and construed in accordance with the laws of the State of
New York without regard to its conflicts of laws provisions. Any civil action or proceeding arising
out of or related to this agreement shall be brought in the courts of record of the State of New York
in New York County or the U.S. District Court for the Southern District of New York. Each advertiser
and its agency consents to the jurisdiction of such courts and waives any objection to the laying
of venue of any such civil action or proceeding in such courts.
ADDITIONAL COPY AND CONTRACT REGULATIONS
1. For advertising units less than full-page size, insertion orders must specify if advertisement is
digest, vertical, square, or horizontal configuration. Insertion orders for all advertising units must
state if advertisement carries a coupon.
2. Advertising units of less than 1/3 page size are accepted based on issue availability as determined
by Publisher.
3. Requested schedule of issues of ad insertions and size of ad space must accompany all insertion
orders. Orders and schedules are accepted for the advertising by brand of product or service
only and may not be re-assigned to other products or services or to affiliated companies without
the consent of Publisher.
4. Insert linage contributes to corporate page levels based on the ratio of the open rate of the insert
to the open national P4C rate.
5. If a third party either acquires or is acquired by advertiser during the term of an insertion order, any
advertising placed by such third party in an issue of the Magazine that closed prior to the date of
the acquisition will not contribute to advertiser’s earning discounts.
REBATES AND SHORTRATES
Publisher shall rebate advertiser if advertiser uses more ad space than the quantity of space on which
billed ad rates were based. Failure to use all such ad space shall result in higher ad rates. In such
event, advertiser will be short-rated and owe Publisher an additional sum based on the difference
between the billed rates and higher rates.
➙ CONTACT
120313
rates & specs
2014
Mechanical Requirements
TRIM SIZE FOR ALL HISPANIC VENTURES PUBLICATIONS: 7.875” X 10.5”
MATERIAL/
➙ DIGITAL
PROOF REQUIREMENTS
All specifications W x H
See next page
AD SIZE
NON BLEED
BLEED
BLEED LIVE AREA TRIM SIZE
SPREAD
15.25” x 10”
16” x 10.75”
15.25” x 10”
15.75 x 10.5”
PAGE
7.375” x 10”
8.125” x 10.75”
7.375” x 10"
7.875” x 10.5”
2/3 PAGE VERTICAL
4.75” x 10”
5.25” x 10.75”
4.5” x 10”
5” x 10.5”
2/3 PAGE HORIZONTAL
7.25” x 6.5”
8.125” x 7”
7.25” x 6.25”
7.875” x 6.75”
DIGEST
4.75” x 7”
5.25” x 7.5”
4.5” x 6.75”
5” x 7.25”
1/2 PAGE VERTICAL
3.5” x 10”
4.125” x 10.75”
3.375” x 10”
3.875” x 10.5”
1/2 PAGE HORIZONTAL
7.25” x 4.875”
8.125” x 5.375”
7.25” x 4.625”
7.875” x 5.125”
16” x 5.375”
15.25” x 4.625” 15.75” x 5.125”
1/2 PAGE HORIZ. SPREAD 15.25” x 4.875”
1/3 PAGE VERTICAL
2.25” x 10”
2.875” x 10.75”
2.125” x 10”
2.625” x 10.5”
1/3 PAGE SQUARE
4.75” x 4.875”
5.25” x 5.375”
4.5 x 4.625”
5” x 5.125”
1/3 PAGE HORIZONTAL
7.375” x 3.25”
8.125” x 3.75”
7.375 x 3.125”
7.875” x 10.5”
1/6 PAGE VERTICAL
2.25” x 4.875”
-
-
-
1/6 PAGE HORIZONTAL
4.625 x 2.375”
-
-
-
1/12 PAGE
2.25 x 2.375”
-
-
-
MATERIAL QUESTIONS OR
PRODUCTION EXTENTIONS
KIM DAY
Meredith Content Center
1716 Locust Street, LS227
Des Moines, Iowa 50309
515-284-2912 f: 515-284-2709
[email protected]
SUBMIT FILES VIA MEREDITH AD EXPRESS POWERED BY SENDMYAD
❯❯ Go to: https://meredith.sendmyad.com
Note: When establishing an account, please observe the minimum requirements
to avoid processing errors.
❯❯ Create an account if you have not already done so.
❯❯ Choose: “Send My Ad”.
❯❯ Choose Publication: Siempre Mujer
❯❯ Choose Issue: i.e. Feb/March 2014
❯❯ Send color proofs to: Kim Day at the address to the right.
120313
rates & specs
2014
Digital Ad Specs
FILE FORMATS
Preferred format: PDF/X1A; Acceptable format: PDF. For instructions
on how to create a PDF go to – https://meredith.sendmyad.com –
under HOME - select DASHBOARD – select VIEW FAQs.
RESOLUTION REQUIREMENTS
• Vector (PDF/X-1A, PDF)
• 300 dpi/2400 dpi for Line Work
FILE SUBMISSION SITE
Submit files via Meredith Ad Express.
To join go to https://meredith.sendmyad.com.
Foxfire browser is recommended. When establishing an account
please observe the Minimum Requirements to avoid processing errors.
1. Create an account, if not already established.
2. Choose: “Send My Ad”
3. Choose the publication: Siempre Mujer
4. Choose the issue: i.e. Feb/March 2014
LIVE MATTER REQUIREMENTS
• Set the offset setting to .167 when creating PDF/X-1A files so the standard
trim, bleed and center marks are included but not in the “live” image area or
“bleed” area.
• S
ingle page ads should be built to 100% trim size with the marks &
bleeds option turned on. If ad bleeds, extend bleed a minimum of 1/8”
beyond trim. Keep live matter in a minimum of ¼” inside trim dimensions.
• P
artial page ads should be build to 100% of their actual trim size with the
marks & bleeds option turned on. If ad bleeds, extend bleed a minimum
of 1/8” beyond trim. Keep live matter a minimum of ¼” inside trim
dimensions.
• All non-bleeds ads should be built to 100% of the non-bleed specs.
• Four color solids should not exceed SWOP density of 300%.
• To create a rich black use 100% K and 60% C.
• C
olor type, reverse type and/or line art should not be less than .007 at
the thinnest part of the character. Single color type should be no less
than .004 at the thinnest part of the character.
• T
o avoid low-res (soft type) or 4/C black type, type should be built in
Quark, Indesign or Illustrator and not within Photoshop.
• R
everse type should use a dominant color (usually 70% or more) for
the shape of the letters. Where practical and not detrimental to the
appearance of the job, make the type in the subordinate colors slightly
larger to minimize register problems on the production press.
• A
ll supplied materials intended for use in Meredith publications must
be properly trapped and, when possible, image trapping should be
represented in the accompanying SWOP proofs.
PROOF REQUIREMENTS
Advertiser understands that if they do not supply a SWOP certified
color proof with color bars or if they supply a color laser proof that
Meredith cannot guarantee a color match to the supplied proof and
will print to the supplied file.
• S
upply a minimum of TWO composite SWOP certified proofs for color–
Siempre Mujer requires THREE.
• P
roofs must be made from supplied file.
• P
roofs must be 100% of size.
• P
roofs must be SWOP certified.
• F
or an up-to-date list of SWOP approved color proofs, please visit:
www.swop.org.
• C
olor bars are required on all analog or digital halftone proofs. Color bars
should include:
• A
ll Bleed Ads – Keep live matter a minimum of 3/8” inside the bleed
dimensions on all four sides.
• SWOP color bars at 100% size as found on SWOP website (above).
• A solid and 25%, 50% and 75% tints of each process color.
• S
pread Ads: Keep live matter ¼” away from either side of center or ½”
total across the gutter. For spread ads with a headline crossing over the
gutter, contact production department if the visual spacing between
words or letter is critical.
• Solid overprints.
• At least one gray balance patch (cyan-50%, magenta and yellow 39%).
• Two-color overprints at 25%, 50% and 75% are also recommended.
• The color bar can be a GCA/GATF Proof Comparator, or a GATF/
SWOP Proofing Bar or digital equivalent.
NOTE: New files are required for ads that need type changes such
as key-codes, addresses, phone numbers, etc. A corresponding
color contract proof is required to show these changes.
FILE SPECIFICATIONS/GENERAL GUIDELINES
• Do not apply style attributes to basic fonts.
• Include and/or embed all fonts, images/scans, logos and artwork.
• Do not nest PDF files in other PDF files.
• Do not nest EPS files in other EPS files.
• Use of illegal characters in file names will not be accepted (example: &, /,
-, ~, %, (, ), #, ‘, $, etc or anything after the extension).
• Limit File Name to 24 characters INCLUDING the extension.
• On 4/C ads, Pantone colors, other spot colors, and non-CMYK elements
must be converted to CMYK.
• P
roofs must indicate the proofing product or system used, prepress
supplier contacts and information showing conformance to the
manufacturer’s Application Data.
• Ad should be proofed on Publication grade stock except for More,
Traditional Home and commercial work should be proofed on
Commercial grade stock.
• Proofing systems requiring line screen – Publication Grade Stock use
133 line – Commercial Grade Stock use 150 line.
If the above guidelines are not met, the color and quality of print
reproduction may vary. Proofs that are not SWOP compliant will be
referenced for content only. Meredith will try to achieve a reasonable
match to the supplied proof.
120313
circulation
2014
AAM Statement
➙ Formerly ABC
MAGAZINE
Publisher’s Statement
Six months ended December 31, 2013
Subject to Audit
Field Served: Siempre Mujer is written for, by and about the modern Hispanic woman living in the
U.S. It captures her soul as she actualizes her goal of success. With fresh, authentic and inspiring content, and written in Spanish, Siempre Mujer is the Latina's source for the things she cares about mostbeauty, style, fitness, fashion, arts, culture, and career - helping her be the best woman she can be, a
leader, a doer, and a role model.
Published by Meredith Corporation
Frequency: 6 times/year
1.
TOTAL AVERAGE PAID & VERIFIED CIRCULATION
Average
for the
Statement
Period
Paid & Verified Circulation: (See Par. 6)
Subscriptions:
Paid
Print
Digital (Replica)
Total Paid Subscriptions
Verified
Print
Total Verified Subscriptions
2.
498,356
744
499,100
88.7
0.1
88.8
54,377
54,377
9.7
9.7
Total Paid & Verified Subscriptions
Single Copy Sales
Print
Digital (Replica)
Total Single Copy Sales
553,477
98.5
8,629
38
8,667
1.5
0.0
1.5
Total Paid & Verified Circulation
562,144
100.0
Above
(Below)
Rate Base
550,000
% Above
(Below)
12,144
2.2
PRICES
Average Single Copy
Subscription
Average Subscription Price Annualized
(6 issue frequency)
Average Subscription Price per Copy
(1) For the Statement period
(2) Represents subscriptions for the 12 months ended June 30, 2013.
3.
%
Suggested
Retail Prices (1)
$2.99
$18.00
Net
Average Price (2)
Gross (Optional)
$16.76
$2.79
PAID & VERIFIED CIRCULATION BY ISSUE OF PRINT AND DIGITAL REPLICA
Paid Subscriptions
Issue
Aug./Sept.
Oct./Nov.
Dec./Jan.
Print
498,407
495,986
500,676
Digital
(Replica)
Total
Paid
Subscriptions
Verified Subscriptions
Print
780 499,187 54,377
772 496,758 54,377
681 501,357 54,377
Digital
(Replica)
Total
Total
Paid &
Verified
Verified
Subscriptions Subscriptions
Single Copy Sales
Print
54,377 553,564 10,955
54,377 551,135 9,953
54,377 555,734 4,979
Digital
(Replica)
Total
Single Copy
Sales
Total
Paid &
Verified
Circulation
Print
45 11,000 563,739
47 10,000 560,316
21 5,000 560,032
Total
Paid &
Verified
Circulation
Digital
(Replica)
Total
Paid &
Verified
Circulation
825 564,564
819 561,135
702 560,734
04-1104-6
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com
AAM Statement: page 1 of 5
031419
circulation
2014
AAM Statement
➙ Formerly ABC
4.
AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS
None
5.
TREND ANALYSIS
2009
Subscriptions:
Paid
Verified
Total Paid & Verified Subscriptions
Single Copy Sales
Total Paid & Verified Circulation
Year Over Year Percent of Change
Avg. Annualized Subscription Price
6.
%
2010
%
404,522 88.5 407,769 87.9
33,178 7.2 40,032 8.6
437,700 95.7 447,801 96.5
19,500 4.3 16,250 3.5
457,200 100.0 464,051 100.0
10.2
1.5
$11.90
$13.12
2011
%
2012
%
452,629 88.3 507,099 89.8
40,008 7.8 40,001 7.1
492,637 96.1 547,100 96.9
20,025 3.9 17,282 3.1
512,662 100.0 564,382 100.0
10.5
10.1
$16.34
$14.96
2013
%
497,095 88.6
52,189 9.3
549,284 97.9
11,666 2.1
560,950 100.0
-0.6
$16.76
SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATION
The following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation.
Digital
Print
(Replica)
Average for Average for
Period
Period
PAID SUBSCRIPTIONS
Individual Subscriptions*
Award Point*
Partnership:
Deductible*
Sponsored Sales
TOTAL PAID SUBSCRIPTIONS
19
173,301
498,356
VERIFIED SUBSCRIPTIONS
Public Place (See Par. 6A)
Individual Use (See Par. 6B)
TOTAL VERIFIED SUBSCRIPTIONS
TOTAL PAID & VERIFIED SUBSCRIPTIONS
SINGLE COPY SALES
Single Issue Sales
TOTAL SINGLE COPY SALES
TOTAL PAID & VERIFIED CIRCULATION
322,100
2,936
744
Total
% of
Circulation
322,844
2,936
57.5
0.5
744
19
173,301
499,100
0.0
30.8
88.8
50,000
4,377
54,377
552,733
744
50,000
4,377
54,377
553,477
8.9
0.8
9.7
98.5
8,629
8,629
561,362
38
38
782
8,667
8,667
562,144
1.5
1.5
100.0
*Included in Average Price calculation
6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACE
The following represents the average public place copies made available during the statement period to the following public areas:
Verified Subscription:
Public Place
Personal
Care
Salons
34,446
Doctor/Health
Total
Care
Public Place Public Place
Providers
Other
Copies
15,294
260
50,000
6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USE
The following represents the average individual use copies made available during the statement period to the following individuals:
Verified Subscription:
Individually
Requested
Individual Use
4,377
Individual
Use
Other
Total
Individual Use
Copies
4,377
Page 2 of 4 • 04-1104-6
Alliance for Audited Media
031419
circulation
2014
AAM Statement
➙ Formerly ABC
7.
GEOGRAPHIC DATA for the August/September 2013 issue
Total paid & verified circulation of this issue was 0.4% greater than the total average paid & verified circulation.
PAID SUBSCRIPTIONS
State
Digital
(Replica)
Print
Alabama
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
TOTAL 48 CONTERMINOUS STATES
Digital
(Replica)
Print
Total
Verified
Subscriptions
Total
Total
Paid &
Paid &
Verified
Total
Total
Verified Circulation
Paid &
Digital Single Copy Circulation
Digital
Verified
(Replica)
Sales
Print
(Replica) Circulation
Print
2,030
16,048
2,078
118,690
9,408
4,979
855
705
58,116
8,182
1,401
19,632
4,053
1,662
2,738
1,642
2,782
297
6,520
8,465
4,932
2,369
915
2,333
207
1,618
7,344
412
13,176
10,432
26,874
7,500
153
4,685
3,136
3,172
8,138
1,646
2,352
245
2,893
91,360
3,156
118
7,647
5,863
350
3,150
394
486,853
38
2,032
244
19,735
1,157
174
8
37
5,931
1,134
171
1,535
114
87
188
14
97
3
472
182
97
123
8
25
2
102
712
3
1,075
1,364
1,325
1,042
2
41
102
277
235
14
85
3
159
12,622
267
1
787
382
3
52
13
54,276
38
2,032
244
19,735
1,157
174
8
37
5,931
1,134
171
1,535
114
87
188
14
97
3
472
182
97
123
8
25
2
102
712
3
1,075
1,364
1,325
1,042
2
41
102
277
235
14
85
3
159
12,622
267
1
787
382
3
52
13
54,276
2,068
18,080
2,322
138,425
10,565
5,153
863
742
64,047
9,316
1,572
21,167
4,167
1,749
2,926
1,656
2,879
300
6,992
8,647
5,029
2,492
923
2,358
209
1,720
8,056
415
14,251
11,796
28,199
8,542
155
4,726
3,238
3,449
8,373
1,660
2,437
248
3,052
103,982
3,423
119
8,434
6,245
353
3,202
407
541,129
26
265
10
2,487
202
63
16
6
1,428
143
27
228
34
5
32
29
81
2
96
117
84
32
19
7
2
14
158
4
944
71
507
39
9
78
23
53
154
13
62
4
29
1,580
101
0
112
70
18
100
10
9,594
26
265
10
2,487
202
63
16
6
1,428
143
27
228
34
5
32
29
81
2
96
117
84
32
19
7
2
14
158
4
944
71
507
39
9
78
23
53
154
13
62
4
29
1,580
101
297
688
985
297
688
985
3
6
9
3
6
9
300
694
994
13
13
13
487,838
10,342
498,180
487,838
10,342
498,180
54,285
91
54,376
54,285
91
54,376
542,123
10,433
552,556
9,607
1,127
10,734
131
3
780
93
1
1
780
132
3
780
93
161
60
780
499,187
54,377
553,564
10,955
Canada
International
Other Unclassified
Military or Civilian Personnel Overseas
GRAND TOTAL
Total
Paid
Subscriptions
SINGLE COPY SALES
Total
Paid &
Verified
Subscriptions
2,030
16,048
2,078
118,690
9,408
4,979
855
705
58,116
8,182
1,401
19,632
4,053
1,662
2,738
1,642
2,782
297
6,520
8,465
4,932
2,369
915
2,333
207
1,618
7,344
412
13,176
10,432
26,874
7,500
153
4,685
3,136
3,172
8,138
1,646
2,352
245
2,893
91,360
3,156
118
7,647
5,863
350
3,150
394
486,853
Alaska
Hawaii
TOTAL ALASKA & HAWAII
U.S. Unclassified
TOTAL UNITED STATES
Poss. & Other Areas
U.S. & POSS., etc.
VERIFIED SUBSCRIPTIONS
131
3
93
498,407
54,377
2,094
18,345
2,332
140,912
10,767
5,216
879
748
65,475
9,459
1,599
21,395
4,201
1,754
2,958
1,685
2,960
302
7,088
8,764
5,113
2,524
942
2,365
211
1,734
8,214
419
15,195
11,867
28,706
8,581
164
4,804
3,261
3,502
8,527
1,673
2,499
252
3,081
105,562
3,524
119
8,546
6,315
371
3,302
417
550,723
2,094
18,345
2,332
140,912
10,767
5,216
879
748
65,475
9,459
1,599
21,395
4,201
1,754
2,958
1,685
2,960
302
7,088
8,764
5,113
2,524
942
2,365
211
1,734
8,214
419
15,195
11,867
28,706
8,581
164
4,804
3,261
3,502
8,527
1,673
2,499
252
3,081
105,562
3,524
119
8,546
6,315
371
3,302
417
550,723
13
313
694
1,007
313
694
1,007
9,607
1,127
10,734
551,730
11,560
563,290
551,730
11,560
563,290
45
161
60
45
293
63
45
11,000
563,739
112
70
18
100
10
9,594
93
825
293
63
825
93
825
564,564
ANALYSIS BY ABCD COUNTY SIZE for the August/September 2013 issue
County
Size
% of
Households
A
B
C
D
40
30
15
15
Total
Paid & Verified
Circulation
Print
Total
Paid & Verified
Circulation
Digital
(Replica)
Total
Paid & Verified
Circulation
299,321
156,216
54,952
40,234
299,321
156,216
54,952
40,234
% of Total
Circulation
54.3
28.4
10.0
7.3
Index
(% of Circulation/
% of Households)
136
95
67
49
County Size Group Definitions by the A.C. Nielsen Company- Data for the conterminous 48 states.
Page 3 of 4 • 04-1104-6
031419
circulation
2014
AAM Statement
➙ Formerly ABC
8.
ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONS
Total gross subscriptions (new and renewal) sold in the six month period ended December 31, 2013
A. DURATION
(a) One to six months (1 to 3 issues) ..............................
(b) Seven to eleven months (4 to 5 issues) ....................
(c) Twelve months (6 issues) ..........................................
(d) Thirteen to twenty-four months..................................
(e) Twenty-five months and more ..................................
12,544
43
64,774
52,981
29,392
%
7.8
0.0
40.6
33.2
18.4
Total Subscriptions Sold in Period .............................
159,734
100.0
140,406
87.9
19,328
None
12.1
159,734
100.0
B. USE OF PREMIUMS
(a) Ordered without premium ..........................................
(b) Ordered with material reprinted from this
publication, See Par. 9 ..........................................
(c) Ordered with other premiums ....................................
Total Subscriptions Sold in Period .............................
9.
C.CHANNELS
(a) Ordered by subscriber action via direct mail, direct
mail agents, inserts, online, renewals, catalogs, or
other outlets available to the subscribers.............
(b) Ordered by subscribers in response to unsolicited
telemarketing and door to door selling.................
(c) Ordered by subscribers in response to fund-raising
programs of schools, churches, and other similar
organizations........................................................
(d) Subscriptions as part of membership in an organization .......................................................................
%
65,607
41.1
92,930
58.2
1,197
0.7
Total Subscriptions Sold in Period ............................
159,734
None
100.0
EXPLANATORY
(a) Suggested Retail Prices: Average Single Copy: Canada, $3.99. Subscriptions:
Canada and International, 1 yr. $33.00.
(b) Average non-analyzed non-paid circulation for the 6 month period:
copies per issue.
(c) Post expiration copies: None.
5,077
(d) DESCRIPTION OF DIGITAL (Replica) - The Digital Edition is an exact replica of
the print product in format and advertising content. The Digital Edition is available via
a growing list of digital edition storefronts and is able to be read on numerous tablets,
smart phones and e-reader services.
(e) Award Point Subscription Sales: The average of 2,936 copies per issue, shown in
Par. 6 and included in Par. 1, includes the following:
An average of 1,080 copies per issue represents copies served to subscribers in exchange for the redemption of Airline Frequent Flyer Miles valued at 3¢ per mile.
An average of 1,856 copies per issue represents copies purchased through the redemption of award points valued at $0.01 to $1.00 per point.
(g) Sponsored Subscription Sales: The average of 173,301 copies per issue, shown in
Par. 6 and included in Par. 1, represents individually addressed copies purchased by
various business concerns in quantities of 11 or more for delivery to private residences
or business offices.
(h) Verified Public Place: The average of 50,000 copies per issue, shown in Par. 6A
and included in Par. 1, represents copies purchased by various business concerns
and delivered to waiting rooms and reception areas including beauty salons, doctors’
and dentists’ offices.
(i) Verified Individual Use: The average of 4,377 copies per issue, shown in Par. 6B
and included in Par. 1, represents copies individually requested for delivery to private
residences.
(j) Use of Premiums: A cookbook, “Sabor y Salud,” with no advertised or stated value,
was offered with various paid subscriptions.
A gift card, with a value of $3.34, was offered with some subscriptions sold at 8 issues
$18.00.
(f) Partnership Subscription Sales (Deductible): The average of 19 copies per issue,
shown in Par. 6 and included in Par. 1, represents copies served in a partnership relationship wherein this publication was bundled with the purchase of other products or
services. Purchasers were advised that $4.81 to $10.00 of the sales price was allocated for a 1 to 2 year subscription to this publication.
10. VARIANCE
Latest released Audit Report for 12 months ended December 31, 2012; Variation from Publisher’s Statements
Audit Period
Ended
Rate Base
(Paid & Verified)
Audit Report
(Paid & Verified)
Publisher’s
Statements
(Paid & Verified)
Difference
(Paid & Verified)
12-31-12
12-31-11
12-31-10
12-31-09
12-31-08
550,000
(a)
(b)
(c)
(d)
564,382
512,663
464,051
456,016
416,886
564,382
512,663
464,051
457,200
414,707
-1,184
2,179
(a) Effective 01/01/11 changed from 450,000 to 500,000
(b) Effective 01/01/09 changed from 400,000 to 450,000
Percentage
of Difference
(Paid & Verified)
-0.3
0.5
(c) Effective 01/01/08 changed from 375,000 to 400,000
(d) Effective 01/01/07 changed from 350,000 to 375,000
We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance with Alliance for
Audited Media’s Bylaws and Rules.
Parent Company: Meredith Corporation
SIEMPRE MUJER, published by Meredith Corporation • 375 Lexington Avenue • New York, NY 10017-5514
JANET DONNELLY
ENEDINA VEGA-AMAEZ
Date Signed: January 31, 2014
VP Consumer Marketing
Publisher
Sales Office: New York 212-557-6600
P: 212.499.1821 • F: 212.499.1898 • URL: www.siempremujer.com
Established: 2005
AAM Member since: 2007
Page 4 of 4 • 04-1104-6
Copyright © 2014
All rights reserved.
031419
circulation
2014
AAM Statement
➙ Formerly ABC
04-1104-6
Analyzed Issue Date
Analyzed Issue Text (for double month issue date)
Average Single Copy Price
Association Subscription Price
U.S. Subscription Price
Canadian Subscription Price
International Subscription Price
08-09/01/13
2.99
18.00
33.00
33.00
031419
contacts
2014
Contact Us
➙ Advertising Sales Offices
ENEDINA VEGA
VP/PUBLISHER
MEREDITH HISPANIC MEDIA
212.499.2106
[email protected]
VERONICA WILSON
ASSOCIATE PUBLISHER
212.499.1839
[email protected]
NEW YORK
805 THIRD AVENUE, 25TH FLOOR
NEW YORK, NY 10022
CHRISTINE GARCIA
ACCOUNT EXECUTIVE
212.499.2121
[email protected]
ELLIOTT ORTIZ
ACCOUNT EXECUTIVE
212.499.1816
[email protected]
CHICAGO
333 N MICHIGAN AVE, SUITE 1500
CHICAGO, IL 60601
DAWN HALBERT
CENTRAL/SOUTHWEST DIRECTOR
312.580.1631
[email protected]
ALEXANDRA RODRIGUEZ
INTEGRATED ACCOUNT MANAGER
312.853.1221
[email protected]
WEST COAST
FLORIDA
10763 NW 71ST STREET
DORAL, FL 33178
DINO TORRES
ACCOUNT MANAGER
305.775.8734
[email protected]
DETROIT
1050 WILSHIRE DR., SUITE 150
TROY, MI 48084
GERRY GOLINSKE
DIRECTOR CORPORATE SALES
248.205.2570
[email protected]
BOSTON
25 OLD COLONY ROAD
WELLESLEY, MA 02481
MARY JOE CLARK
ACCOUNT MANAGER
781.235.2969
[email protected]
TEXAS
4217 CAMDEN AVE
DALLAS, TX 75206
LUCINDA WEIKEL
WNP MEDIA
214.824.9008 Ext. 101
[email protected]
MARIA VILLARREAL
WNP MEDIA
214.824.9008 Ext. 109
[email protected]
1990 S BUNDY DR., SUITE 500
LOS ANGELES, CA 90025
KAREN MANCILLA
ACCOUNT MANAGER
310.689.1633
[email protected]
061314

Siempre Mujer

Transcripción

Documentos relacionados

University of Texas at El Paso Library

“Desarreglos propios del sexo”: Advertising Menstrual Disorders

Part 2 - NWT Literacy Council

Part 3 - NWT Literacy Council

20368 lb Ciudad Mujer V

Solucionario Mecanica Vectorial para ingenieros Estatica

Beauty Technology as an Interactive Computing Platform - PUC-Rio