The Audi exclusive typeface

Transcripción

The Audi exclusive typeface
Corporate Design Guideline
Basic elements | Typography
As at: 10/2011
Corporate Design · Typography · AUDI AG · 10/2011
Contents
Introduction
3
3
Audi Type
Typeface design
4
1.0 The Audi Type family
4
4
Overview of supported languages 1.1 Audi Type Extended
5
1.2 Audi Type 6
2.0 Basic rules of Audi typography
7
3.0 Audi Type in OpenType format
Currency symbols
8
Overview of all characters in the Latin alphabet,
special characters and ligatures
3.1 Figures 8
9
4.0 Audi Type in TrueType format
10
5.0 The Internet and digital media
10
6.0 Audi Type characters in non-Latin alphabets
Activating country-specific characters
11
Overview of all Cyrillic, Asian Cyrillic and
Modern Greek characters
11
7.0 Languages that are not supported
7.1 Simplified Chinese 12
7.2 Japanese 12
7.3 Korean 13
Downloads
14
General information
14
2
Introduction
Audi Type
Audi Type gives us a corporate typeface that has been designed
exclusively for us. It is a typographical interpretation of the
brand values. Audi Type is used for all Audi communication media
and may be obtained free of charge via the Audi Corporate
Design Portal.
3
Typeface design
1.0 The Audi Type family
Audi Type is a comprehensive typeface family and comprises
The eight Audi Type typeface styles
eight styles:
• Audi Type Extended has a wide character space and is used
for logotypes and headlines. It is available in the Normal,
Bold, Normal Italic and Bold Italic styles.
• The narrower Audi Type is used for copytext and all other
Audi Type Extended Bold
Audi Type Extended Bold Italic
Audi Type Extended Normal
Audi Type Extended Normal Italic
Audi Type Bold
Audi Type Bold Italic
Audi Type Normal
Audi Type Normal Italic
applications. It too is available in the Normal, Bold, Normal
Italic and Bold Italic styles.
Overview of supported languages
Audi Type is available as an OpenType typeface in all styles for
Languages using or based on the Latin alphabet
use across all platforms (Audi Type v03.2). A TrueType version
Afrikaans, Albanian, Basque, Bosnian, Breton, Catalan, Cornish, Croatian, Czech, Danish, Dutch, English,
of the typeface has also been developed specifically for use in
Estonian, Faroese, Finnish, French, Frisian, Friulian, Gagauz (Latin script), Galician, German, Hungarian,
Office applications (Audi Type v03.05). It is available in the four
Icelandic, Indonesian, Irish, Italian, Karelian, Kurdish, Ladin, Latvian, Lithuanian, Maltese, Manx Gaelic,
main styles Audi Type Extended Bold, Audi Type Extended Nor-
Moldovan, Norwegian, Polish, Portuguese, Rhaeto-Romanic, Romanian, Saami, Scottish Gaelic, Serbian,
mal, Audi Type Bold and Audi Type Normal.
Slovakian, Slovenian, Sorbian, Spanish, Swahili, Swedish, Turkish, Turkmen (Latin script)
Whether OpenType or TrueType, as well as the letters of the
Supported languages that do not use the Latin alphabet (please see section 6 for further information)
Latin alphabet, both formats contain all characters for Modern
Abyssinian, Adyghe, Avar, Azerbaijanian (Cyrillic script), Bashkir, Belarusian, Bulgarian, Buryat, Chechen,
Greek and most (Asian) Cyrillic characters. This means that Audi
Dargwa, Dungan, Ingush, Kabardinian, Kalmyk, Karakalpak, Kazakh, Kumyk, Kyrgyz, Lak, Lezgian,
Type can be used for all communication measures worldwide,
Macedonian, Modern Greek, Mongolian, Mordvinian, Nanaish, Nogai, Russian, Serbian, Tabasaran, Tajik,
with only a few exceptions (China, Japan, Korea, Israel and the
Tatar (Cyrillic script), Tati, Turkmen (Cyrillic script), Tuvan, Ukrainian, Uyghur (Cyrillic script), Uzbek
Arabic-speaking nations).
(Cyrillic script)
Audi S5
Q7 R8 TT A3 A5 A6 A8
4
1.1 Audi Type Extended
The Extended typeface with its wide character spacing defines
the visual identity of the Audi brand. It is therefore used in all
communication media for the following elements:
• Headlines are always typeset in Audi Type Extended.
• All Audi logotypes are typeset in Audi Type Extended.
For logotypes such as “Audi Bank”, the red brand name “Audi”
is always typeset in Audi Type Extended Bold, and the business
Audi Type Extended Normal Italic
abcdefghijklmnopqrst
uvwxyz
uvwxyz
0123456789
àáäèéëğìíïıòóößùúüýÿ
ÀÁÄÈÉËĞÌÍÏİÒÓÖÙÚÜÝŸ
! ? , . … : ; „ “ ” ‘ ’ " ' « » ‹ › ( ) [ ] _-—
fi fl ¢ £ $ € ¥ @ © ® ™ § & % + − =
abcdefghijklm
nopqrstuvw
xyz
a b c d e f g h i j k
l m n o p q r s t
u vw x y z
0123456789
!?,.…:;„“”‘’"'
fi fl @ © ® ™ § & %
Audi Type Extended Bold Italic
uvwxyz
a b c d e f g h i j k l m n o p q r s t
uvwxyz
0123456789
! ? , . … : ; „ “ ” ‘ ’ " ' « » ‹ › ( ) [ ] _-—
fi fl ¢ £ $ € ¥ @ © ® ™ § & % + − =
abcdefghijklm
nopqrstuvw
xyz
a b c d e f g h i j k
l m n o p q r s t
u vw x y z
0123456789
!?,.…:;„“”‘’"'
fi fl @ © ® ™ § & %
unit is always typeset in Audi Type Extended Normal (in black or
in white in negative versions). This characteristic typeface is to
become a further recognition element.
A guideline on creating logotypes is available in the CD Portal
under “Audi logotypes”.
System for Audi logotypes
Audi
driving experience
Audi Bank
Audi magazin / 39
Sample application
Bisher erlebte man Leistung.
Jetzt spürt man Leidenschaft. Das Audi A5 Cabriolet.
Freiheit bekommt am Steuer des Audi A5 Cabriolet eine völlig neue Bedeutung. Viele
Möglichkeiten stehen Ihnen offen. Agilität und Komfort ergänzen sich und machen
aus jedem Moment einen kostbaren Augenblick. Sie brauchen nur zu genießen.
Klimaautomatik Hervorragendes
zu schließen. Bis zu einer Geschwind-
5
1.2 Audi Type
Audi Type is a well-structured sans serif typeface. With its
narrower spacing, it is suited to a wide range of applications,
even where space is limited.
• The Audi Type Normal style is used for copytext, Audi Type
Bold for sub-headlines.
• Audi Type Normal and Bold are also used for all other information levels with larger volumes of text, e.g. picture cap-
Audi Type Normal
Audi Type Normal Italic
abcdefghijklmnopqrstuvwxyz
a b c d e f g h i j k l m n o p q r s t u v w x y z
0123456789
! ? , . … : ; „ “ ” ‘ ’ " ' « » ‹ › ( ) [ ] _-—
fi fl ¢ £ $ € ¥ @ © ® ™ § & % + − =
abcdefghijklmnop
qrstuvwxyz
abcdefghijklmn
opqrstuvwxyz
0123456789
fi fl @ © ® ™ § & %
Audi Type Bold
Audi Type Bold Italic
a b c d e f g h i j k l m n o p q r s t u v wxyz
0123456789
! ? , . … : ; „ “ ” ‘ ’ " ' « » ‹ › ( ) [ ] _-—
fi fl ¢ £ $ € ¥ @ © ® ™ § & % + − =
abcdefghijklmnop
qrstuvwxyz
a b c d e f g h i j k l m n
o p q r stuv
wxyz
0123456789
fi fl @ © ® ™ § & %
tions, footnotes, tables, etc.
• The Italic styles may be used for emphasis in copytext or for
sub-headlines, for example.
Audi magazin / 39
Bisher erlebte man Leistung.
Jetzt spürt man Leidenschaft.
Sample application
Das Audi A5 Cabriolet.
Freiheit bekommt am Steuer des Audi A5 Cabriolet eine völlig neue Bedeutung. Viele
Möglichkeiten stehen Ihnen offen. Agilität und Komfort ergänzen sich und machen aus
jedem Moment einen kostbaren Augenblick. Sie brauchen nur zu genießen.
Klimaautomatik Hervorragendes Klima
Geteilt umklappbare Rücksitzlehne Raum
bleibt auch nach dem Schließen des
wird im Audi A5 Cabriolet in jeder Hinsicht
Verdecks erhalten: Die intelligente Klima-
exzellent genutzt. Die geteilt umklappbare
automatik merkt sich sowohl bei offenem als
Rücksitzlehne mit Fernentriegelung macht
auch bei geschlossenem Verdeck die
es einfach, lange Gegenstände zu verstauen.
vorgewählte Temperatur und stellt sich
Der großzügige Gepäckraum mit einem
selbst nach wiederholter Betätigung erneut
Volumen von 320 Litern (750 Liter bei
automatisch ein.
um-geklappter Rücksitzlehne) ist auch bei
6
2.0 Basic rules of Audi typography
The Audi design principle of asymmetry is also fundamental in
typographical design. This applies to both the overall layout and
Text aligned
to middle
the design of individual elements.
Type set in the form of a shape.
Lorem ipsum dolor sit amet,
co elit, sed dia ipsum.
• Text is never aligned centrally or centred.
Fully
• Words may not be written entirely in uppercase letters, the
TYPE IN ALL CAPS
only exception being AUDI AG. ipsum
justified
text
Lorem
sit
amet,
dolor
consectetuer
• Type should not be set in the form of a shape or along a
adipiscing
curved line. • Audi typography is preferably in black or white.
• The type colour chosen should offer the maximum contrast
to the background. Headlines
Headlines are normally typeset flush-left, but may also be
staggered (maximum of three lines). Audi Type Extended is used
Two-line
indented headline
Headline in white
exclusively in this case.
Copytext is flush-left and ragged.
Copytext is flush-left and ragged in
Copytext Lorem ipsum dolor sit amet,
white on a dark background. Lorem
Copytext is preferably flush-left and ragged.
consectetuer adipiscing elit, sed.
ipsum dolor sit amet.
In printed media, Audi Type is used for this purpose.
Figures
Audi Type includes “proportional lining figures” and “lining
Fuel consumption in l/100 km:
figures for tables”. “Lining figures for tables” are used in tables.
City 11.0–16.1
Proportional lining figures
Detailed specifications for many different applications (brochures, advertisements, business stationery etc.) can be found
in the relevant guidelines in the Corporate Design Portal.
1234
3478
9016
8956
1258
0942
Lining figures for tables
DTP
Typefaces
Headline
Preferably flush-left, optionally staggered
Logotypes
Copytext
Audi Type Normal
Flush-left in ragged paragraphs
7
3.0 Audi Type in OpenType format
Audi Type OpenType is a cross-platform application and can be
Currency symbols
used both on Macintosh and on Windows PCs. OpenType-com
€ Euro
$Dollar
¢Cent
£Pound
¥Yen
patible applications (e.g. InDesign, Illustrator CS, Photoshop CS,
QuarkXPress 7.3.1) are required to use the OpenType font.
Besides standard characters in the Latin alphabet and all accentuated characters, the typeface file contains the characters for
Modern Greek and Cyrillic languages. This means that individual
language versions (character encodings) of the typeface are no
longer required. Typesetting is facilitated by integrated special
¤Currency
฿ Baht (Thailand)
₵ Cedi (Ghana)
₡ Colon (Costa Rica, El Salvador)
₫ Dong (Vietnam)
₲ Guarani (Paraguay)
₴ Hryvnia (Ukraine)
₭ Kip (Laos)
₤ Lira (Lebanon, Syria)
₦ Naira (Nigeria)
₪ New Shekel (Israel)
₱ Peso (Philippines, Cuba)
₨ Rupee (India, Pakistan etc.)
₮ Tugrik (Mongolia)
₩ Won (Korea)
characters such as ligatures, fractions and superscript figures.
Overview of all characters in the Latin alphabet, special characters and ligatures
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 ¹ ² ³ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ⁰ ⁄ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉ ₀
¼½¾⅓⅔⅕⅖⅗⅘⅙⅚⅛⅜⅝⅞%‰
áâàäåãæāăąćčĉċçďđðéêèëěēėęĕğģĝġĥħíîìïıĭīįĩ
ĳĵȷķĺļłŀľńňņñŉóôòöõōőŏøœŕŗřßśşșšŝťţŧúûùüū
ůűųũŭẁẃŵẅýŷỳÿźżžþ
ÁÂÀÄÅÃÆĀĂĄĆČĊĈÇĎÐÉÊÈËĚĒĖĘĔĞĢĜĠĤĦÍÎÌÏĪ
İĮĨĬĲĴĶĹĽĻŁĿŃŇŅÑÓÔÒÖÕŌŐŎØŒŔŘŖŚŞȘŠŜŤȚŦ
Ú Û Ù Ü Ū Ů Ű Ų Ũ Ŭ Ẁ Ŵ Ẃ Ẅ Ỳ Ŷ Ý Ÿ Ź Ż Ž Þ fi fl ff ffi ffl € $ ¥ ¢ £ ¤ ฿ ₵ ₡ ₫ ₲ ₴ ₭ ₤ ₦ ₪ ₱ ₨ ₮ ₩
§§&©®℗™@#ªº¦¶
? ! . , : ; _ - – — · … " ' ‘ ’ ‚ “ ” „ ‹ › « » / | \ ¿ ¡ † ‡ * ( ) [ ] { } + < = > ~ ¬ ± × ÷ ∂ ∆ π ∏ ∑ − √ ∞ ∫ ≈ ≠ ≤ ≥ ℓ Ω ƒ µ
¸˛¨´ˆˇ˘˙¯°˚˜˝^`
℮←↖↑↗→↘↓↙⌀►◀◆◊
8
3.1 Figures
Proportional
lining figures
The OpenType font format means that various styles of figures
are available. Audi Type includes “proportional lining figures”
and “lining figures for tables”. It also includes fractions as well
as genuine superscript and subscript figures.
Ax
Lining figures
for tables
02139210213921
In InDesign, the lining figures and the superscript and subscript
figures can be located by selecting “OpenType” in the “Draw”
window in the menu:
Fractions
Ax
Genuine superscript/
subscript figures
⅓ ⅔ ⅗¹²³ 321
Non-genuine superscript/
subscript figures
321
123
Note:
The lining figures for tables are saved in the standard character
set as this is also used for tables in Excel. To ensure that proportional lining figures appear automatically in copytext, this can
be selected as a default setting in InDesign in the menu shown
above.
The complete character set can be viewed in InDesign via the
“Glyphs” window (located in the menu bar under “Type”) and
can also be selected directly from here.
9
4.0 Audi Type in TrueType format
The Audi Type corporate typeface is used in all Audi communi
Office communications
Font to be used
Presentation templates
Audi Type (Arial)
applications. It is available in the four most important styles:
Letterhead
Audi Type
Audi Type Extended Bold, Audi Type Extended Normal, Audi
Fax sheet
Audi Type
E-mail
Arial
cation media provided this is technically feasible. A TrueType
version of the typeface has been developed for use in Office
Type Bold and Audi Type Normal.
The lining figures for tables are saved as standard in the
TrueType character set as this is used for tables in Excel.
In addition to the languages based on the Latin alphabet,
the current TrueType version (v03.05) covers Modern Greek and
(Asian) Cyrillic. A complete list of supported languages can
be found on page 4. Audi Type cannot be used in e-mail communications for technical reasons. The system typeface, Arial, is
therefore used in this case.
5.0 The Internet and digital media
As far as technically feasible, Audi Type is used in digital media.
Note:
On websites, for example, headlines are integrated as picture
If typography is integrated as a picture file, only the Audi Type
files using Audi Type Extended.
typeface family is used.
Besides technical limitations, in digital media it may be neces-
Digital media
Font to be used
Substitute fonts
case, Audi Type is replaced by the system typeface Verdana. In
Headlines
Audi Type Extended
–
specific exceptional cases, the Tahoma typeface may be used for
Copytext
Audi Type
Verdana, Tahoma
Typography as a picture file
Audi Type
–
sary to use an alternative typeface to ensure legibility. In this
very small type sizes. Further information can be found in the
“Digital Media” guideline.
10
6.0 Audi Type characters in non-Latin alphabets
In addition to Latin characters, the latest version of Audi Type
Displaying the characters in the graphics applications
(OpenType: v03.2, TrueType v03.05) includes all Cyrillic, Asian
Adobe InDesign and Adobe Illustrator
Cyrillic and Modern Greek characters. A complete list of sup-
Regardless of the selected language setting, in professional
ported languages can be found on page 4.
graphics applications it is possible to access all characters contained in an OpenType character set as follows: in the “Font”
menu item, go to the sub-item “Glyphs”. All characters in the
Activating country-specific characters
character set can be displayed in this window in the given
styles. This is particularly convenient for selecting individual
Activation in Windows
characters. For texts in a non-Latin alphabet, it is possible to
Select “Control Panel” in the “Start” menu and click the
change to other language and country settings as described.
“Regional and Language Options” menu item. In the “Languages” tab, select “Details”. In the “Settings” tab, it is now
possible to add additional language settings and activate them
in the pull-down menu. The selected languages can also be
deleted in the same window. It is now possible to change
between the activated languages in the taskbar.
Activation in Mac OS X
Overview of all Cyrillic, Asian Cyrillic and Modern Greek characters
In the “Apple” menu, select “System Preferences” and then
“International”. Click the “Input menu” tab. In order to display
the given character palette for the selected language, click in
the “On” box next to “Character Palette” at the very top of the
country list. Now click on the language you wish to select for
the character palette. The “Show input menu in menu bar”
option should now be activated. If you now require the character palette in a different language, select the relevant flag in
the menu bar. The same menu can also be used to display the
character palette.
Ѐ Ё Ђ Ѓ Є Ѕ І Ї Ј Љ Њ Ћ Ќ Ѝ Ў Џ А Б В Г Д Е Ж З И Й К Л М Н О П Р С ТУ Ф
Х Ц Ч Ш Щ Ъ Ы Ь Э Ю Я а б в г д е ж з и йк л м н о п р с т у ф х ц ч ш щ
ъыьэюяѐёђѓєѕіїјљњћќѝўџѲѳҐґҒғҖҗҘҙҚқҜҝҠҡҢңҪ
ҫҮүҰұҲҳҶҷҸҹҺһӁӂӘәӢӣӨӮӯΆΈΉΊΌΎΏΐΑΒΓΔΕΖΗΘ
ΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΩΪΫάέήίΰαβγδεζηθικλμνξοπρς
στυφχψωϊϋόύώ΄΅
11
7.0 Languages that are not supported
7.1 Simplified Chinese
7.2 Japanese
The Chinese typeface does not have a separate “Extended” type
The Japanese typeface also does not have a separate “Extended”
style. For this reason, only two type designs are used in Chinese
style. For this reason, only two type designs are used in
text matter. For headlines, the appearance of an Extended type
Japanese text matter.
design is achieved by scaling (stretching) the width of the type
to 120 in the Font menu.
DFPHSGothic-W3 (TrueType) corresponds to Audi Type in the
Normal and Extended Normal type designs.
Depending on the given system requirements, the character
sets may be obtained as TrueType or OpenType versions.
DFPHeiW5-GB (TrueType) and DFPHeiStd W5 (OpenType)
correspond to Audi Type in the Normal and Extended type
designs respectively (width: 120 %).
DFPHSGothic-W7 (TrueType) corresponds to Audi Type in the
Bold and Extended Bold type designs.
DFPHeiW9-GB (TrueType) and DFPHeiStd W9 (OpenType) correspond to Audi Type in the Bold and Extended Bold type
Orders
designs respectively (width: 120 %).
These two Asian typefaces may be obtained as TrueType and
OpenType versions from the supplier “dynalab” (www.dynalab.
com). The TrueType versions may be downloaded directly from
the online shop. If you would like to order the OpenType fonts,
please contact the supplier’s Sales Department:
[email protected]
Tel. +852 2866-3560
Fax +852 2865-3308
Note:
In all cases, these typefaces may only be used for the given
country-specific text matter. The characters of the Latin alphabet it contains are never used as a substitute for Audi Type!
12
7.3 Korean
The Korean typeface does not have a separate “Extended” type
style. For this reason, only two type designs are used in Korean
text matter.
HY Gothic Bold (Korean) corresponds to Audi Type in the
Normal type design.
HY Gothic ExtraBold (Korean) corresponds to Audi Type in the
Bold type design.
Orders
The Korean typeface may be obtained as a TrueType version from
suppliers including “ascenderfonts” (www.ascenderfonts.com).
Note:
In all cases, this typeface may only be used for the given country-specific text matter (Korean). The characters from the Latin
alphabet and other Asian characters it contains do not replace
either Audi Type or the alternative typefaces for Chinese/Japanese!
13
Downloads
General information
Audi owns all licensing rights to the new typeface: it can be
Responsible for content:
used globally for all Audi communication media and down-
AUDI AG
loaded free of charge via the Audi CD Portal. Please note that
I/VS-22
you must accept the conditions of use before downloading.
Corporate Identity
85045 Ingolstadt
More information on the use of the Audi typefaces can also
Germany
be found in the Audi CD Portal on the Internet:
Note:
URL: www.audi.com/cd
The reproduction of colours may vary depending on the
User name: audiuser
output device used. The colours of the illustrations are
Password: marketing
not binding, and in some cases illustrations are shown
Area: “Basic elements | Typography”
reduced or enlarged.
14

The Audi exclusive typeface

Transcripción

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