To Our Members - American Chamber Mexico

2013 National Board of Directors
PRESIDENT AND DIRECTOR
Ernesto M. Hernández
President/General Director
General Motors de México
VICE PRESIDENTS AND DIRECTORS
Mónica Flores
Regional Managing Director of Latin
America
Manpower
Miguel Jáuregui
Founding Partner
Jáuregui, Navarrete y Del Valle
Andrés Ochoa-Bünsow
National Managing Partner
Baker & McKenzie
President
AMERICAN CHAMBER/MEXICO
Monterrey Chapter
Jim Shoultz
Vice President and General Manager
Colgate-Palmolive México
Guillermo Wolf
Executive Vice President
and General Director
AMERICAN CHAMBER/MEXICO
José María Zas
President and General Director for
Mexico, Latin America
and the Caribbean
American Express Company (Mexico)
José Zozaya
President and Executive
Representative
Kansas City Southern de México
José Miguel Zozayacorrea
Partner
Baker & McKenzie
President
AMERICAN CHAMBER/MEXICO
Guadalajara Chapter
VICE PRESIDENT/TREASURER AND
DIRECTOR
Javier Soní
Executive Vice President and General
Director of Compliance, Real Estate
and Corporate Affairs
Walmart de México y Centroamérica
DIRECTORS
Carmina Abad
Chief Executive Officer
MetLife
Armando Beltrán
General Director
Pacific Star
AMERICAN CHAMBER/MEXICO
Guadalajara Chapter
Ambassador Antonio O. Garza
Counselor
White & Case
Luiz Stortini
Latin America North Region Leader
Dow Química Mexicana
Raúl Gallegos
President and General Director
GE International Mexico
BOARD OBSERVERS
John M. Bruton
Senior Advisor
Manatt Jones Global Strategies
José Raúl Guerrero
Managing Director, Mexico
Korn/Ferry International
Gabriel M. López
President and General Director
Ford Motor Company
Alejandro J. Maiz Garza
President
Maiz Proyectos
AMERICAN CHAMBER/MEXICO
Monterrey Chapter
Carlos Méndez
Chief Executive Officer
PwC
David O’Donnell
Chief Executive Officer
Grupo O’Donell de México
Luis Rebollar
President México, Central America
and Caribbean
DuPont México
Sandra Sánchez y Oldenhage
General Director
Amgen
Fernando Silva
President
Best Buy Mexico
Félix Tejada
General Director
Alles Group Monterrey
AMERICAN CHAMBER/MEXICO
Monterrey Chapter
2013 VIGILANCE COMMITTEE
Tony Gutiérrez
General Manager
American Airlines
Enrique Hidalgo
President
ExxonMobil México
Jorge Torres
President
FedEx México
DIRECTORS AT LARGE
Bernard Cicut
Managing Director
3M
Luis Manuel Guaida
Partner
Guaida y Asociados
Labor Counsel
AMERICAN CHAMBER/MEXICO
HONORARY OFFICERS
Honorary President
Earl Anthony Wayne
Ambassador of the United States
of America to Mexico
Honorary Vice Presidents
Laura F. Dogu
Deputy Chief of Mission
Embassy of the United States
of America
Dorothy L. Lutter
Minister Counselor for Commercial
Affairs
Embassy of the United States
of America
John Sammis
Minister Counselor for Economic
Affairs
Embassy of the United States of
America
PAST PRESIDENTS
Purdy C. Jordan
Honorary President
Corporación del Fuerte
Carlos Paz Soldan
Jorge Sánchez Devanny
Partner
Sánchez Devanny Eseverri
Wesley H. Wolfe
Patronato Centro Médico ABC
José Zozaya
President and Executive
Representative
Kansas City Southern de México
To Our Members
“Delineating strategies, building on competitive
advantages, and planning for the future.”
I am proud to present the 2013 Annual Report of
AMERICAN CHAMBER OF COMMERCE OF MEXICO. As it
has been a constant feature in our history, we have
remained committed to our mission of promoting
sustainable trade and investment between Mexico
and the United States.
Over the last 12 months, our strategy has focused
on creating value for our members and stakeholders. We have continued broadening the
platform of services, strengthening the committees’ network and providing new business
opportunities to our members.
Undoubtedly, differentiation has been the key to our success. Being a binational organization
allows us to identify opportunities for cross-border collaboration. This has leveraged our
position not only in Mexico but in the United States.
When I became President of AMERICAN CHAMBER/MEXICO in July 2013, I visualized real
opportunities for growth and change. With the help of the Board of Directors, we made
strategic decisions in key areas that will drive growth and create better outcomes for our
members.
We have decided to move AMERICAN CHAMBER/MEXICO to higher levels of success. We are
convinced that this is the best way to generate new value for our members and opportunities
for our people.
A new Vision has been developed, our mission validated and strategic goals to achieve such
vision have also been set out.
At AMCHAM, we look the future with confidence and enthusiasm. We are thankful for the great
group of companies that support AMERICAN CHAMBER/MEXICO and the dozens of volunteers
and employees who work tirelessly to make things happen.
Ernesto M. Hernández
President
March 2014
MISSION
Promote sustainable trade and investment between Mexico and the United States by participating
in the shaping of public policies and fostering a socially responsible business environment.
VISION
Act and be seen as the opinion leader within the American business community, helping to shape
policies impacting the United States – Mexico business environment positively.
CORE VALUES
Ethics - The heart of our actions
Respect - We honor each individual
Sense of Urgency - Making things happen
Positive Attitude - We live enthusiastically
Commitment - Towards our members and stakeholders
Free enterprise - Fewer restrictions, more competition
Rule of Law - A sine qua non principle for a sound economy & relationships
Social Responsibility - We care for, and support our community
VALUE PROPOSITION
AMCHAM:
Offers access to relevant and timely information.
Facilitates discussions about relevant topics.
Promotes meetings with key authorities from both countries.
Elaborates institutional positions and white papers.
Participates responsibly in the elaboration of public policies to improve the business environment.
Facilitates networking to promote business and trade opportunities.
AMCHAM Delivers
For AMERICAN CHAMBER/MEXICO, 2013 was an
exciting year, full of new experiences aiming at
maintaining our prestigious position before the
business community and stakeholders. This report
sums up the work that the Chamber has done and
delineates the plans for the future.
Our committees’ network has focused on issues
which are not only pertinent to all sizes and sectors
but have also created value for our members.
In a year of structural reforms, AMCHAM has worked with policymakers and an array of different
stakeholders, providing information, exchanging ideas, and establishing positions on ways to
build upon the broad range of economic reforms in areas such as energy, telecommunications,
financial services, fiscal affairs, education and labor. AMCHAM specialists have provided
useful technical information, raising awareness on the importance and possible implications
of such reforms.
Furthermore, AMCHAM recognizes that working on topics such as intellectual property rights,
environment, social responsibility, and diversity is not just a matter of doing business, but of
creating sound and healthy companies that contribute to the development and well-being of
both, Mexico and the United States.
Besides, as every year, the Chamber brought together its membership in two great events:
the Annual Meeting and the National Convention, which addressed trending topics such as
Innovation and Mexico’s Branding.
In AMERICAN CHAMBER/MEXICO, we are convinced that perseverance and creativity will lead
us to our goals. Our commitment is to generate change in a socially responsible environment
and create welfare with each of our actions as well as a better business environment.
Thank you for your commitment and your continued support.
Guillermo Wolf
Executive Vice President and General Director
Binational Advocacy
As part of its activities to strengthen trade and investment between Mexico and the United States,
AMCHAM membership held dialogues with leaders in business and U.S. Government.
Meeting President Obama´s Economic Cabinet
In January 2013, AMERICAN CHAMBER/MEXICO membership met with high level officials of Barack
Obama´s economic cabinet to discuss bilateral trade and investment cooperation. The U.S. delegation
expressed its willingness to work closely with AMCHAM as it is considered the American Chamber
with strongest leadership in the world.
Jose W. Fernández, Assistant Secretary of State for Economic, Energy and Business Affairs; Earl Anthony Wayne, U.S.
Ambassador to Mexico; Miguel Jáuregui, Vice President, AMCHAM; Michael Camuñez, Assistant Secretary of Commerce for
Market Access and Compliance; Susan Kurland, Assistant Secretary for Aviation and International Affairs.
Strengthening Economic Prosperity between Mexico and the U.S.
Following President Barack Obama official visit to Mexico in May 2013, AMERICAN CHAMBER/MEXICO
partnered with the U.S. Chamber of Commerce, the Mexican Business Coordinating Council (CCE)
and the Mexican Business Council for Foreign Trade (COMCE), Investment and Technology to carry
out the event entitled “Strengthening Economic Prosperity between Mexico and the United States
through the Private Sector Leadership.”
In front of a selective group of U.S. and Mexican business and government leaders, these
organizations addressed the key factors of the bilateral trade relationship as well as the opportunities
and perspectives of growth.
Subsequently, Mexico and U.S. Governments announced the creation of the High-Level Economic
Dialogue (HLED), and the Bilateral Forum on Higher Education, Innovation and Technology (FOBESII).
Michael Camuñez, U.S. Assistant Secretary of Commerce for Market Access and Compliance; Eduardo Medina Mora,
Ambassador of Mexico to the U.S.; Miriam Sapiro, Deputy United States Trade Representative; Ildefonso Guajardo,
Mexico’s Secretary of Economy.
U.S. Secretary of Commerce Penny Pritzker dialogues with AMCHAM Members
In September 2013, the recently appointed U.S. Secretary of Commerce, Penny Pritzker, gathered
with more than 20 CEOs of AMCHAM Companies on the margins of the U.S. - Mexico High Level
Economic Dialogue.
The purpose of this meeting was to discuss how to create and seize new opportunities to enhance
commerce across the region, having as a reference three pillars: Promoting Competitiveness and
Connectivity; Fostering Economic Growth, Productivity, Entrepreneurship, Innovation, and Partnering
for Regional and Global Leadership.
This dialogue also brought officials from the U.S. Foreign Commercial Service, representatives of the
U.S. Chamber of Commerce and the Council of the Americas.
José Zozaya, Vice President of AMCHAM; Penny Pritzker, U.S. Secretary
of Commerce and Ernesto M. Hernández, President of AMCHAM
Likewise, as part of her first trade mission to Mexico in early February 2014, Secretary Penny Pritzker
spoke before AMCHAM members, the Mexico-United States Entrepreneurship and Innovation Council
(MUSEIC), and other leaders from the private and public sectors on entrepreneurship, innovation,
and overall growth in the U.S.-Mexico commercial and economic relationship. She was joined by
Enrique Jacob Rocha, President of the Mexican National Entrepreneurship Institute (INADEM) and
Ernesto M. Hernández, President of AMERICAN CHAMBER/MEXICO.
Advocating on Transportation, IT, Financial Services, Sustainable Development and Education
In September 2013, AMCHAM Members held a discussion with high level officials of the U.S. Department
of Transportation and the Motor Carrier Safety Administration on the challenges of transportation and
infrastructure between Mexico and the United States. Among the topics discussed were the Open
Skies Policy for the aviation sector and secure U.S.- Mexico rail corridor.
José Zozaya, Vice President, AMCHAM; Susan Kurland, Assistant Secretary for Aviation and International Affairs; Anne S. Ferro,
U.S. Federal Motor Carrier Safety Administrator and Frederick Eberhart, International Cooperation and Trade Senior Advisor.
In early 2014, AMCHAM Information Technology experts held a meeting with the U.S. Department of
State and the U.S. Federal Communications Commission on the opportunities and challenges of the
recently approved Mexico’s Telecommunications Reform.
Carlos Bello, Vice Chairman, AMCHAM IT Committee; Mignon Clyburn, Commissioner, U.S. Federal Communications
Commission; Miguel Jáuregui, Vice President, AMCHAM; Ambassador Daniel Sepúlveda, Deputy Assistant Secretary of State
and U.S. Coordinator for International Communications and Information Policy; Guillermo Wolf, Executive Vice President
and General Director, AMCHAM; Salma Jalife, International Affairs Coordinator, Corporación Universitaria para el Desarrollo
de Internet.
Also, AMCHAM Financial Services experts met with the U.S. Treasury Department to discuss the U.S.
priorities in the 2014 G-20 financial regulatory agenda.
Brett Janis, U.S. Department of Treasury; Susan Baker, Director of Treasury Department´s Banking Office; Guillermo Wolf,
Executive Vice President and General Director, AMCHAM; John Ferry, Vice Chairman, Financial Affairs Committee, AMCHAM.
AMCHAM experts on sustainable development and energy met with the U.S. Trade and Development
Agency and members of the Foreign Relations Committee of the U.S. Senate to discuss the opportunities
and challenges of renewable energy in Mexico.
AMERICAN CHAMBER/MEXICO was invited to be part of the Mexican Advisory Board of the Mexico-
U.S. Forum on Higher Education, Innovation and Research. This mechanism guides the forum’s work.
Federal government agencies, national academies, research institutes, universities, the private sector
and philanthropic organizations, as well as leaders and experts from civil society organizations
participate in the Mexican Advisory Board.
The installation of this forum and its operation were part of the follow-up actions on the agreements
reached between Mexico and the United States during President Barack Obama’s visit to Mexico in
2013.
On this respect, during the visit of Joseph Biden, Vice President of the United States, the proposal of
the Mexican Board entitled “Proyecta 100,000: Towards a Region of Knowledge” was submitted to
the U.S. Government for consideration.
Committees at Work
Mexico City
Policy Issues
Prior to the Tax Reform Initiative submitted by the Executive Branch in September 2013, the Fiscal
Affairs Committee held meetings with high level officials of the Ministry of Finance and Public
Credit and of the Tax Administration Service to share the views and concerns of AMCHAM members
in the event of a reform, as well as present a set of proposals which would make Mexico a more
competitive country.
As a follow-up to the President´s initiative, AMCHAM thoroughly analyzed the impact of the reform on
the industry, and presented AMCHAM opinion at a public hearing carried out by the Commission of
Finance and Public Credit of the Chamber of Representatives.
Throughout 2013 and early 2014, the Energy Task Force met with key decision and policy makers of
the Energy Reform. Fruitful deliberations were conducted with members of the Energy Commission
of the Chamber of Representatives and Senate, members of the Ministry of Energy, and PEMEX
professional advisors.
The Human Capital and Labor Affairs Committee worked (AMECH) closely with the Ministry of
Labor and Social Welfare (STPS), the Mexican Association of Human Capital and the Council of
International Business to develop interpretation criteria for Article 15-A of the recently reformed
Federal Labor Law regarding personnel subcontracting/outsourcing.
Such a proposal was presented to the Federal Board of Conciliation and Arbitration (JFCA) during the
forum held in August 2013 entitled “Some aspects of the Labor Reform in the Federal Conciliation
and Arbitration.”
Through its Intellectual Property Rights Committee, AMERICAN CHAMBER/MEXICO is the only
business organization supporting the efforts of the Mexican Government to fight against piracy by
training customs officers in partnership with the Central Administration of Investigation of the Tax
Administration Service (SAT) and the Mexican Institute of Industrial Property (IMPI). These trainings
allow officials to identify original goods from counterfeit products in a close interaction with brands
owners.
During 2013, 57 customs officials from Subteniente López and Manzanillo were trained. Besides,
along with the World Customs Organization (WCO), the U.S. Department of Justice and the U.S.
Embassy to Mexico, 32 officials of SAGARPA, COFEPRIS, SAT and IMPI were also trained in Mexico
City.
Furthermore, the Committee developed a guide for detecting counterfeit goods through photographs
coming from Mexico´s customs offices. This guide is currently implemented in every customs office
of the country.
The Trade Policy and Logistics Committees had the scoop to know the implementation of “Mexico’s
Customs Office in Laredo, Texas” pilot project. The Coordinator of Border Customs of the Tax
Administration Service (SAT) and the General Manager of Laredo, Texas International Airport
presented this project to member companies, which will increase and streamline air cargo operations
destined to Mexico from Laredo, Texas by allowing SAT and CBP to operate jointly.
Studies and Reports
In May 2013, the Security Committee presented for the fifth year in a row, the results of the Business
Security Survey in Mexico. This study also involved as strategic partners, the American Society for
Industrial Security (ASIS), the British Chamber of Commerce, and the Japan Chamber of Commerce
and Industry.
During the release of the study, the recently appointed National Security Cabinet Spokesperson
shared the new security strategy which would be implemented by President Enrique Peña Nieto´s
government. Results led to further meetings with Mexican government officials, as well as to
Chamber´s participation in the Special Forum carried out by the National Security Commission on
the 2013-2018 National Program of Public Security.
As part of the launch of the Innovation Task Force, AMCHAM conducted an Innovation Survey, offering a
new perspective on existing innovation studies by obtaining a business, academic and governmental
viewpoint.
Promoting Corporate Social Responsibility
In partnership with the Organization of American States, the Canadian International Development
Agency and the Ministry of Economy, AMCHAM hosted the workshop entitled “From Awareness to
Action: How to implement Corporate Social Responsibility in Small and Medium Size Enterprises.”
The objective of this two-day workshop was to train SMEs on how to implement CSR programs in
their business models.
Likewise, through the Corporate Social Responsibility and Education Committee, AMCHAM donated
a switchboard and telephone equipment to Fundación Origen, whose objective is to help the
development of women. By this donation, the 01800 Origen Help Line will broaden psychological,
emotional, legal and medical counselling.
Guadalajara Chapter
2013 was a year of many strategic alliances for Guadalajara Chapter. Under the leadership of the
International Trade Committee, several agreements were signed with different authorities, favoring
not only the importing /exporting community, but also the membership.
In early 2013, an agreement was signed with the Jalisco State Information System (SEIJAL) with
the objective to generate valuable business information on different sectors for the membership.
Moreover, an agreement was signed with COMCE Occidente, to support Jalisco foreign trade
companies. Similarly, a partnership agreement was signed with the Institute for the Promotion of
Foreign Trade of the State of Jalisco (Jaltrade). Among many other benefits, it granted 25 scholarships
to our members to be included in the “Yo Exporto” program. Finally, another agreement was signed
with the Instituto Tecnologico de Monterrey in order to promote and provide discounts to our members
to get a Master´s degree and share international speakers of its “Líderes Académicos” program.
In September, under the leadership of the Young Entrepreneurs Committee, the third “Cumbre de
Empresarios AMCHAM Endeavor” was successfully held.
In early 2013, the Tourism Committee worked on a White Paper which was later submitted to the
new Secretary of Tourism of Jalisco. In this paper, several proposals and recommendations for the
new administration of tourism were developed. One of those is the speeding up of the Consultative
Council of the Secretariat of Tourism of the State of Jalisco which had ceased operations and that
due to this initiative resumed operations with the participation of AMCHAM. This Council aims at
developing ideas, proposals, initiatives and projects that benefit the tourism sector.
Besides, this committee had different synergies with the tourism departments of the different
municipalities of the metropolitan area, as well as with the Secretariat of Culture of the State of
Jalisco.
This year, the Innovation Committee was created with the objective of working on an innovative
project that would benefit the state of Jalisco. After a voting process, the winner project was “100
jardines urbanos” which will be implemented by putting together different working groups, i.e.
technical, financial, legal, advocacy and outreach. It is expected that the initiative be completed and
submitted to the government by early 2014, and then implemented in Jalisco.
The Fiscal Committee participated in the Trustee Program, providing representatives in the Local
Administration Offices of SAT based in Zapopan and Guadalajara Sur, as well as in PRODECON
Office.
The Education Committee has been working on a project aimed at adjusting the graduate profile to
English language in technological universities. It is intended to raise competitiveness of graduates
and respond to the needs of the business sector, specifically manufacturing. This project was
guided by the Secretariat of Education and presented to each Technological University for its further
implementation and enforcement.
The U.S. General Consulate made available some libraries, teachers and programs to AMCHAM.
Monterrey Chapter
For the third time, the International Trade Committee partnered with the Mexican Bar Association –
Monterrey Chapter to discuss how the Mexican Fiscal Amnesty could affect foreign trade operations
companies in Mexico.
Furthermore, the Committee invited the Better Business Bureau’s Mexico Chapter to participate in
a meeting and inform the Committee members about its operations and lines of action in this new
branch.
Continuing with the position papers created in 2009 and 2011 (Mexico Today and FDI in Mexico:
Is your investment safe?) the Committee published the document “Investment Climate in Mexico: A
Survey of Foreign and Domestic Companies Operating in Northeastern Mexico,” in order to have
a better understanding of the security situation’s effect on foreign investment, and to highlight that
far from being a failed state, Mexico is today considered by many analysts to be among the three
or four most promising developing countries in the world. Foreign direct investment, especially in
the automotive sector, along with portfolio investment has been pouring into Mexico at near record
levels.
The Committee is developing the “Verified Supplier Database Project” (definite name to be
determined), where member and non-member companies, from Mexico and the United States, will
be able to share their contact information and find business partners in a safe way. This project could
further position AMCHAM in the Mexican and American business environment as a reliable source
of information. Aligned with the Chamber’s mission, this project will foster bilateral trade and help
developing local companies.
As part of the Corporate Social Responsibility and Sustainability Committee work, the annual forum
“Acciones puntuales de RSE: inclusión, vinculación con la comunidad, cadena de valor e impacto
ambiental”, held in August, had the objectives of keeping members up-to-date about changes in CSRrelated regulations, of promoting raffles and the upcoming fundraising campaign of the Patronato de
Bomberos de Nuevo León, and of facilitating companies´ sharing of information and experiences
about the matter, since four simultaneous roundtables were held, one for each topic.
This event was organized along with Movimiento Congruencia and EGADE Business School. It
featured the Annual AMCHAM CSR Recognition in its first edition. A total of 11 organizations received
at least one of the awards for its outstanding CSR work on five different categories: community,
diversity & inclusion, environmental impact, labor and work climate, and supply chain. The awarded
companies were Aes Teg, Amway de México, Caterpillar, IOS Offices, KPMG, Matre México, Mary
Kay, Parker Hannifin, Praxair, Real Net, and Universidad de las Américas Puebla.
Aiming to contribute to the Culture of Lawfulness in Monterrey, the Committee held a workshop with
more than 40 members on how to apply lawfulness within companies. The attendees learned from
the experience of six instructors regarding the matter, and shared information about daily life legality
challenges.
For the first time, the Legal and Tax Affairs Committee worked with the Instituto Federal de Acceso
a la Información y Protección de Datos and the Instituto Nacional de Migración to inform members
about their regulations and schemes of action. They have both discussed interesting subjects such as
new provisions and criteria on immigration, and the self-regulatory schemes and guidelines on the
elaboration of privacy notices.
The Human Resources Committee held its annual forum in November, entitled “Happiness at work,
a competitive advantage,” with 143 attendees. The forum aimed to share information with directors
and CEOs about the relevance of happiness at the workplace in order to boost productivity.
The topic of global labor trends was discussed in another important Committee meeting when both,
experts and attendees highlighted the impact on this matter.
As a year-end closing activity, in December, all four Committees held a session on the fiscal reforms´
impact on business operations.
Mexico City
AGRIBUSINESS AND FOOD
INDUSTRY
Chairman
Sergio Carvallo
Government Relations Director
Almidones Mexicanos
DIVERSITY
Chairwoman
Sandra Sánchez y Oldenhage
General Director
Amgen
Vice Chairman
Óscar E. Sosa Garza
Talent Management Director,
Mexico and Central America
ManpowerGroup
ENERGY TASK FORCE
Chairman
Olaf Carrera
Director of External Affairs
BP México
Vice Chairwoman
Carla García
External and Government
Affairs
ExxonMobil México
FINANCIAL SERVICES
Chairman
Mariano Gutiérrez
Assistant Vice President for
Government and Industry
Relations for Latin America
MetLife
Vice Chairman
John L. Ferry
Asset Manager
Grupo Financiero Monex
FISCAL AFFAIRS
Chairman
Fred Barrett
Transfer Pricing Partner
PwC
Committees Network
Vice Chairwoman
María Elena Pérez
Fiscal Assistant Director
Alsea
HUMAN CAPITAL AND
LABOR AFFAIRS
Chairman
Alfredo Kupfer
Partner
Sánchez Devanny Eseverri
Vice Chairman
Alejandro Fernández del
Castillo
Advisor
Envases y Laminados
INFORMATION
TECHNOLOGY
Vice Chairman
Carlos A. Bello
Partner
Bello, Gallardo, Bonequi y García
INTELLECTUAL PROPERTY
RIGHTS
Chairman
Kiyoshi Tsuru
General Director
Tsuru Morales Isla, Abogados
INNOVATION TASK FORCE
Chairman
Jorge J. Vega Iracelay
Senior Director of Legal
and Corporate Affairs and
Citizenship
Microsoft México
Vice Chairwoman
Jana Nieto Karam
Government Affairs Director
3M México
LEGAL AFFAIRS
Chairwoman
Iliana Martínez
General Legal Counsel
General Motors de México
Vice Chairman
Bernardo Galavis
Director of Legal Affairs Mexico and Central America
P&G México
LOGISTICS
Chairwoman
Yamile Sánchez
Area Sales Manager
Central America & Caribbean
APL
Vice Chairman
Armando Berrellez
Hubs & Line Haul Managing
Director
FedEx Express
SECURITY
Chairman Thomas Gillen
Regional Security Director
Latin America
AIG
Vice Chairman
Daniel Contreras
Corporate Security Manager
Cargill Services
SOCIAL RESPONSIBILITY
AND EDUCATION
Chairwoman
Mercedes de la Maza
Director of the Manpower
Foundation for Mexico and
Central America
ManpowerGroup
Vice Chairman
Jesús Cortés
General Director
Kabyax
Vice Chairman
Roberto Sánchez de la Vara
Coordinator of the Masters
Programs of Administration
and Technological Innovation
Management
Universidad Iberoamericana
SUSTAINABLE
DEVELOPMENT
Chairman
Edward M. Ranger
Consultant
Jáuregui, Navarrete y Del Valle
Vice Chairman
Rubén Colomo
Technology Evangelist
Microsoft México
CORPORATE REAL ESTATE
Chairman
David O’Donnell
CEO
Grupo O’Donnell de México
Vice Chairman
Sergio Pérez
Senior Vice President
CB Richard Ellis, México
TRADE POLICY
Chairman
David Hurtado
Partner
Jáuregui, Navarrete y Del Valle
Vice Chairman
Francisco Rosas
Legal and Public Affairs
Director
United Parcel Service de México
Guadalajara Chapter
INNOVATION COMMITTEE
Chairman
Ricardo Gómez Quiñones
President
Kaxan Media Group
ECOLOGY
Chairman
Francisco Javier Ochoa Godoy
Partner
Construcciones
Industrializadas C8A
EDUCATION
Chairman
Carlos Brockmann
President
Becas Magdalena O. Vda. de
Brockmann
FISCAL
Chairman
Bernardo A. del Río Mckee
Managing Partner
J. A. del Río y Asociados
HUMAN CAPITAL
Chairman
Ricardo Barbosa Ascencio
Partner
Barbosa & Huerga Abogados
INTERNATIONAL TRADE
Chairman
Alejandro Allera Mercadillo
Director Master in International
Business
Escuela de Graduados
Instituto Tecnológico y
de Estudios Superiores de
Monterrey-Campus Guadalajara
LEGISLATION
Chairman
Jorge Fernando Ruiz
Director
Môller & Ruiz
SECURITY
Chairman
David Toscano Flores
General Director
Sadespe
TOURISM
Chairwoman
Araceli Ramos Rosaldo
Public Relations Director
Mundo Cuervo
YOUNG ENTREPRENEURS
Chairman
René Salgado
Commercial Director
Concavus & Convexus
Monterrey Chapter
CORPORATE SOCIAL
RESPONSIBILITY AND
SUSTAINABILITY
Chairman
Eduardo H. Guerra
Director of Northern Region
TÜV-Rheinland de México
Vice Chairman
Agustín Peña
Quality Manager
Integrated Environmental
Management Services
HUMAN RESOURCES
Chairman
Francisco A. Gámez
Partner Promotion and
Development Director
DEC
Vice Chairman
David Eugenio Puente
Partner
Sánchez DeVanny
INTERNATIONAL TRADE
Chairman
David W. Eaton
Vice President of Sales and
Marketing
Kansas City Southern de
México
Vice Chairman
Luis F. Martínez
Director
Abogados Martínez
LEGAL & TAX AFFAIRS
Chairman
Alberto J. Morales
Partner
D&A Morales y Asociados
Vice Chairman
Jorge Barrero Stahl
Partner
Santamarina y Steta
Gabriel Andrade
Partner
KPMG
AMCHAM Advocates
During 2013, as part of the work done and with the goal of continue to be reference point, AMERICAN CHAMBER/MEXICO
interacted with prominent U.S. and Mexican goverment officials, as well as with representatives of domestic and
international organizations in events, committee meetings and closed-door sessions.
Government of Mexico
PRESIDENCIA DE LA REPÚBLICA
• Jaime Díaz, Director General Marca País
SECRETARÍA DE GOBERNACIÓN (SEGOB)
• Eduardo Sánchez Hernández, Subsecretario de
Normatividad de Medios y Vocero del Gabinete de
Seguridad Nacional
Comisión Nacional de Seguridad (CNS)
• Nora Frías Melgoza, Titular de la Unidad de
Desarrollo e Integración Institucional
• Carlos Humberto Toledo Moreno, Inspector General
Instituto Nacional de Migración (INM)
• Francisco Javier Villalobos Medina, Subsecretario de
Regulación Migratoria
SECRETARÍA DE RELACIONES EXTERIORES (SRE)
• Sergio M. Alcocer Martínez de Castro, Subsecretario
para América del Norte
• Ana Luisa Fajer, Directora General para América del
Norte
SECRETARÍA DE LA DEFENSA NACIONAL (SEDENA)
• General de Brigada, Diplomado de Estado Mayor,
Juan Manuel Castillo Segura, Coordinador General de
la Oficialía Mayor
SECRETARIA DE HACIENDA Y CRÉDITO PÚBLICO
(SHCP)
• Luis Arturo Castañeda Rebolledo, Jefe de Unidad de
Legislación Tributaria
• Narciso Antonio Campos, Jefe de Unidad de Banca,
Valores y Ahorro
• Javier Delgado Mendoza, Director General del Fondo
de Capitalización e Inversión del Sector Rural
• Armando Lara, Unidad de Política de Ingresos
Tributarios
Servicio de Administración Tributaria (SAT)
• Aristóteles Núñez, Jefe del Servicio de Administración
Tributaria
• Alejandro Chacón Domínguez, Administrador
General de Aduanas
• Lisandro Núñez, Administrador General de
Recaudación
• Oscar Molina Chié, Administrador General de
Grandes Contribuyentes
• Guillermo Valls Esponda, Administrador General de
Servicios al Contribuyente
• Miguel Silva Espinoza, Administrador Regional de
Auditoría de Comercio Exterior
• Katya Elizabeth Arroyo Arriola, Administradora
Central de Arquitectura Institucional
• Frida Valdecasas González, Administradora Central
de Investigación Aduanera
• Marco Flavio Rigada Soto, Administrador Central de
Normatividad Aduanera
• Víctor Hugo Núñez Martínez, Administrador Central
de Estudios Tributarios y Aduaneros
• Jaime Martínez Velázquez, Combate a la Piratería,
Administración Central de Investigación Aduanera
• Carlos Alfaro Miranda, Coordinador de Aduanas
Fronterizas
• Raymundo Legato Loyola, Administrador Aduana de
Subteniente López
• Manuel Montoya Moreno, Administrador Aduana
Monterrey
• Mario Zaizar Chavolla, Administrador General
Aduana Internacional (Jalisco)
• Cecilia Cárdenas, Subadministradora de Asuntos
Legales de Comercio Exterior
• Fernando Martínez Coss, Líder en Facturación
Electrónica
• Sergio Becerril Enzastiga, Encargado de la
Administración de Normatividad Aduanera 4
• Sergio Martínez Valencia, Administrador Local de
Auditoría (Zapopan, Jal)
• Jesús José Padilla Corral, Administrador Local de
Recaudación (Zapopan, Jal)
• José Peña Reyes, Jefe de Departamento de Operación
Aduanera 7
• Wenceslao Delfino Muñoz Contreras, Analista de
Procesos Aduaneros
Comisión Nacional Bancaria y de Valores (CNBV)
• Jaime González Aguadé, Presidente
• Jorge Palacios, Vicepresidente Técnico
Comisión Nacional del Sistema de Ahorro para el Retiro
(CONSAR)
• Carlos Ramírez Fuentes, Presidente
Banco Nacional de Comercio Exterior (BANCOMEXT)
• Enrique de la Madrid Cordero, Director General
Procuraduría de la Defensa del Contribuyente
(PRODECON)
• Mariano Corona Vera, Delegado Regional, Jalisco
SECRETARÍA DE MEDIO AMBIENTE Y RECURSOS
NATURALES (SEMARNAT)
• Mónica Echegoyen López, Directora de Políticas
Ambientales Globales, Comisión Intersecretarial de
Cambio Climático
• Lucía Cortina Correa, Directora de Políticas de
Mitigación
Comisión Nacional del Agua (CONAGUA) • Mario López Pérez, Gerente de Ingeniería y Asuntos
Binacionales
Procuraduría Federal de Protección al Ambiente
(PROFEPA)
• Francisco Javier Silva Castañeda, Subdelegado
Jurídico
SECRETARÍA DE ENERGÍA (SENER)
• Leonardo Beltrán Rodríguez, Subsecretario de
Planeación y Transición Energética
Comisión Nacional de Hidrocarburos (CNH)
• Edgar Rangel Germán, Comisionado
Petróleos Mexicanos (PEMEX)
• Rogelio Gasca Neri, Consejero Profesional • Fluvio César Ruiz Alarcón, Consejero Profesional SECRETARÍA DE ECONOMÍA (SE)
• Ildefonso Guajardo, Secretario
• Francisco de Rosenzweig Mendialdua, Subsecretario
de Comercio Exterior
• Jorge Cantú, Coordinador General de Delegaciones
Federales
• Alejandro Faya Rodríguez, Jefe de Unidad de Diseño
e Implementación de Políticas Públicas para la
Productividad
• Roberto Zapata, Director General para Asia, Oceanía
y Organismos Multilaterales
• Juan Carlos Baker, Director General para América del
Norte
• Enrique Martínez, Delegado Federal en Nuevo León
• Gloria Silberman Medina, Directora de Asuntos
Internacionales y Políticas Públicas, Dirección
General de Inversión Extranjera
• Blanca Pineda Morín, Subdirectora de Tratados para
América, Dirección General de Inversión Extranjera
Instituto Nacional del Emprendedor (INADEM)
• Enrique Jacob, Presidente
Comisión Federal de Competencia (CFC)
• Miguel Flores Bernés, Comisionado
Instituto Mexicano de la Propiedad Industrial (IMPI)
• Miguel Ángel Margain, Director General
• Irely Aquique, Directora Divisional de Protección a la
Propiedad Intelectual
• Ana María Valladolid Díaz, Subdirectora Divisional
de Infracciones Administrativas en Materia de
Comercio Exterior
• Cristián Aviña Palma, Subdirector Divisional
de Marcas Notorias, Investigación, Control y
Procesamiento
• María de Jesús García, Subdirector Divisional de
Prevención a la Competencia Desleal
• Eduardo Vázquez Labra, Subdirector Divisional de
Cumplimientos de Ejecutorias
• Román Iglesias, Subdirector Divisional de
Infracciones Administrativas en Materia de Comercio
• Marina Tavares, Subdirectora de Promoción
ProMéxico
• Francisco N. González Díaz, Director General
• Elena Achar, Jefa de Promoción a Exportaciones
• Edmundo González, Coordinador Regional Noreste
• Felipe de Jesús García, Director del Estado de Nuevo León
SECRETARÍA DE AGRICULTURA, GANADERÍA,
DESARROLLO RURAL, PESCA Y ALIMENTACIÓN
(SAGARPA)
• Raúl Urteaga Trani, Coordinador General de Asuntos
Internacionales
• Cuauhtémoc Gutiérrez Barba, Director General de
Política de Comercialización, Agencia de Servicios
a la Comercialización y Desarrollo de Mercados
Agropecuarios
SECRETARÍA DE COMUNICACIONES Y TRANSPORTES
(SCT)
• Jesús Orozco, Director General de la Administración
Portuaria Integral de Manzanillo
SECRETARÍA DE EDUCACIÓN PÚBLICA (SEP)
• Emilio Chuayffet, Secretario
• Fernando Serrano Migallón, Subsecretario de
Educación Superior
Consejo Nacional de Normalización y Certificación de
Competencias Laborales (CONOCER)
• Salvador Malo, Director General
Consejo Nacional de Ciencia y Tecnología (CONACYT)
• Luis Ponce Ramírez, Director de Posgrado
• Pablo Rojo Calzada, Director de Becas
• María Dolores Sánchez Soler, Directora Adjunta de
Becas y Posgrados
• Hernando López Quesada, Subdirector de Desarrollo
Tecnológico
Instituto Politécnico Nacional (IPN)
• Yoloxóchitl Bustamante, Directora General
SECRETARÍA DE SALUD (SS)
Comisión Federal para la Protección contra Riesgos
Sanitarios (COFEPRIS)
• Patricio Caso, Coordinador de Asesores del
Comisionado Federal
Instituto Mexicano del Seguro Social (IMSS)
• Tuffic Miguel Ortega, Director de Incorporación y
Recaudación
SECRETARÍA DEL TRABAJO Y PREVISIÓN SOCIAL (STPS)
• Alfonso Navarrete Prida, Secretario
• Rafael Avante Juárez, Subsecretario del Trabajo
• Jaime Zúñiga Hernández, Delegado Federal en Jalisco
Junta Federal de Conciliación y Arbitraje
• Diódoro Siller Argüello, Presidente
INSTITUTO FEDERAL DE ACCESO A LA INFORMACIÓN
Y PROTECCIÓN DE DATOS (IFAI)
• María Adriana Báez Ricárdez, Directora de
Autorregulación
• Samantha Alcalde Urbina, Directora de Atención
Regional
PROCURADURÍA GENERAL DE LA REPÚBLICA (PGR)
• Arturo Ancona, Titular de la Unidad Especializada en
Investigación de Delitos contra Derechos de Autor y
Propiedad Industrial
CÁMARA DE DIPUTADOS
• Marco Antonio Bernal Gutiérrez, Presidente de la
Comisión de Energía
• Rubén Camarillo Ortega, Secretario de la Comisión
de Energía
CÁMARA DE SENADORES
• David Penchyna Grub, Presidente de la Comisión de
Energía
• Salvador Vega Casillas, Secretario de la Comisión de
Energía • Francisco Domínguez Servién, Integrante de la
Comisión de Energía • Jorge Luis Lavalle Maury, Integrante de la Comisión
de Energía • Marcela Guerra, Presidenta de la Comisión de
Relaciones Exteriores, América del Norte
• Publio Rivera Rivas, Secretario Técnico de la
Comisión de Gobernación
GOBIERNO DEL ESTADO DE JALISCO
Procuraduría General de Justicia
• Tomas Coronado Olmos, Procurador
• Luis Carlos Nájera Gutiérrez de Velasco, Fiscal
General
Secretaría de Economía del Estado de Jalisco
• Josefina Robles Uribe, Coordinadora de Promoción
Secretaría de Desarrollo Económico
• José Palacios Jiménez, Secretario
Secretaría de Planeación, Administración y Finanzas
• Ricardo Villanueva Lomelí, Secretario
Secretaría del Medio Ambiente y Desarrollo Territorial
• María Magdalena Ruíz Mejía, Secretaria
Secretaría del Trabajo y Previsión Social
• Jesús Eduardo Almaguer Rodríguez, Secretario
Secretaría de Innovación, Ciencia y Tecnología
• Jaime Reyes Robles, Secretario
Secretaría de Turismo
• Enrique Ramos, Secretario
Secretaría de Cultura
• Myriam Vachez, Secretaria
Secretaría de Movilidad
• Mauricio Gudiño Coronado, Coordinador Especial de
Infraestructura
Secretaría de Promoción Económica
• Ramón Godínez, Director de Turismo
Junta Local de Conciliación y Arbitraje
• Elke Tepper, Presidente
Sistema Estatal de Información del Estado de Jalisco
(SEIJAL)
• Néstor García, Director General
Instituto de Fomento al Comercio Exterior (JALTRADE)
• Jaime Rábago, Presidente
Centro Cultural Universitario
• Mauricio de Font Reáulx, Director General
Guadalajara Ciudad Creativa Digital
• Octavio Parga Jiménez, Presidente del Consejo
Oficina de Visitantes y Convenciones
• Luis Felipe Nuño, Director de Promoción
GOBIERNO DEL ESTADO DE NUEVO LEÓN
• Rodrigo Medina de la Cruz, Gobernador
Secretaría de Finanzas
• Rodolfo Gómez Acosta, Secretario y Tesorero
Secretaría de Desarrollo Económico
• Rolando Zubirán, Secretario
• Federico Vargas, Secretario
• Jorge Villarreal, Subsecretario de Industria, Comercio
y Servicios
• Luis Mogas, Director de Fomento Industrial
• Marcelo Segovia, Secretario Técnico
GOBIERNO DEL DISTRITO FEDERAL
• Miguel Ángel Mancera, Jefe de Gobierno
Secretaría de Desarrollo Urbano y Vivienda (SEDUVI)
• Simón Neumann Ladenzon, Secretario
Government of the United States of America
DEPARTMENT OF COMMERCE • Penny Pritzker, Secretary
• Ryan Mullholland, Senior Renewable Energy Trade
Specialist • Mike Calvert, International Trade Specialist, Office
of the Deputy Assistant Secretary for the Western
Hemisphere
• Colleen Fisher, NAFTA
DEPARTMENT OF STATE
• Ambassador Daniel Sepúlveda, Deputy Assistant
Secretary, Bureau of Economic and Business Affairs
• Robert Ichord, Deputy Assistant Secretary
• Matt Rooney, Deputy Assistant Secretary
• Susan Ritchie, Senior Advisor, Deputy Assistant
Secretary, Bureau of Economic and Business Affairs
• Julie Zoller, Deputy U.S. Coordinator, Office of
Multilateral Affairs, Bureau of Economic and Business
Affairs
DEPARTMENT OF ENERGY
• Kathleen Deutsch, Senior Advisor
DEPARTMENT OF TRANSPORTATION
• Susan Kurland, Assistant Secretary for Aviation and
International Affairs • Ann. S. Ferro, Administrator, Federal Motor Carrier
Safety Administration
• Frederick Eberhart, International Cooperation and
Trade Senior Advisor
U.S. Federal Communications Commission (FCC)
• Mignon Clyburn, Commissioner
• Robert Nelson, Chief Engineer, International Bureau
• Julie Saulnier, Deputy Chief, Strategic Analysis and
Negotiations Division, International Bureau
DEPARTMENT OF HOMELAND SECURITY
Customs & Border Protection
• Thomas S. Winkowski, Commissioner
• Cristóbal Hernández, CBP Representative
• Zakaria El Goumiri, Section Head, CSR and InterAmerican Cooperation Network, Department of
Economic Development, Trade & Tourism
INTER-AMERICAN DEVELOPMENT BANK (IDB)
• Reinaldo Fioravanti, Trade Specialist
• Erick Feijoo, International Trade and Development
Specialist
CATO INSTITUTE’S CENTER FOR GLOBAL LIBERTY AND
PROSPERITY
• Ian Vásquez, Director
DEPARTMENT OF HEALTH AND HUMAN SERVICES
Food and Drug Administration (FDA)
• Ana Lilia Sandoval, International Analyst
DEPARTMENT OF JUSTICE
• Marie-Flore Johnson, Fiscal, Trial Attorney, Criminal
Division
SENATE
• Caleb McCarry, Senior Staffer of the Foreign Relations
Committee
• John Zadrozny, Senior Staffer of the Foreign Relations
Committee
TRADE AND DEVELOPMENT AGENCY
• Keith Eischeid, Country Manager for Mexico
EMBASSY OF THE UNITED STATES IN MEXICO
• Earl Anthony Wayne, Ambassador of the United States
of America to Mexico
• Dorothy L. Lutter, Minister Counselor for Economic
Affairs and Commercial Services
• John Sammis, Minister Counselor for Economic Affairs
• Brian Harris, Counselor for Economic Affairs
• Daniel K. Berman, Minister Counselor for Agricultural
Affairs
• James Catto, Second Secretary, Economic Affairs Section
• Michael Lewis, USPTO Representative
• Aja Bonsu, Economics Officer
• Mario Vidaña, Senior Commercial Specialist
• Yazmin Rojas, Commercial Specialist
• Manuel Velázquez, Commercial Specialist
U.S. General Consulate in Guadalajara
• Susan Abeyta, Consul General
• Linda Caruso, Commercial Consul
U.S. General Consulate in Monterrey
• Joseph M. Pomper, Consul General
• Russell Comeau, Political and Economic Affairs
Consul
• John Howell, Commercial Consul
• James Nussbaumer, Political and Economic Officer
International Organizations
ORGANIZATION OF AMERICAN STATES (OAS)
• Isabel Niewola, Consultant, Inter - American CSR
Program, Department of Economic Development,
Trade & Tourism
• Maryse Robert, Director, Department of Economic
Development, Trade & Tourism
Business Organizations
U.S. CHAMBER OF COMMERCE
• Myron Brilliant, Executive Vice President and Head of
International Affairs
• Jodi Bond, Vice President, Americas
• Patrick Kilbride, Senior Director, Americas, Executive
Vice President, AACCLA
• Diana C. Rodríguez, Senior Manager, U.S. - Mexico
Leadership Initiative
UNITED STATES-MEXICO CHAMBER OF COMMERCE
• Eric Gustafson, President
AMERICAN SOCIETY FOR INDUSTRIAL SECURITY (ASIS)
• Fernando Zuñiga, President
BRITISH CHAMBER
• Teresa de Lay, General Director
CÁMARA JAPONESA DE COMERCIO E INDUSTRIA DE
MÉXICO (JCCI)
• Tamotsu Yamada, Presidente del Comité de Seguridad
ECONOMIC COMMISSION FOR LATIN AMERICA AND
THE CARIBBEAN (ECLAC)
• Georgina Núñez, Expert, Washington Office
WORLD CUSTOMS ORGANIZATIONS (WCO)
• Christophe Zimmerman, Senior Technical Officer
FUNDACIÓN MÉXICO- ESTADOS UNIDOS PARA LA
CIENCIA (FUMEC)
• Leopoldo Rodríguez, Member of the Board of
Governors
• Guillermo Fernández de la Garza, Executive Director
MEXICANOS PRIMERO JALISCO
• Benjamín Manzano Gómez, Director
CORPORACIÓN UNIVERSITARIA PARA EL DESARROLLO
DE INTERNET
• Salma Jalife, International Affairs Coordinator
Events
96th Annual Meeting
In March, the Annual Meeting was held in Mexico City, attended by 370 members who, as every year, listened
to the annual report of activities of the Chamber in a voice of its President, Carlos Paz Soldan. The new Mexican
administration led to a moment of reflection on the topic “Mexico: A Key Player with Global Responsibility.”
Sergio Alcocer, Vice Minister for North American Affairs, Ministry of Foreign Affairs; Senator Marcela Guerra, Chairman of the Foreign
Affairs Committee, North America; Eloy Cantú, Chairman of the Foreign Affairs Committee; Enrique Berruga, Member of COMEXI.
Guillermo Wolf, Excecutive Vice President and General Director AMCHAM; Carlos Paz Soldan, former AMCHAM President; Miguel Ángel
Margáin, General Director, IMPI; Óscar E. Sosa, Talent Management Director, ManPower; Francisco Rosas, Legal and Public Affairs
Director, UPS; Earl Anthony Wayne, U.S. Ambassador to Mexico.
12th National Convention
In June 2013, American Chamber held its 12th National Convention under the theme “Innovating Paradigms:
Taking Mexico into Action” for the purpose of exploring how the public and private sector leaders conceive
innovation and how these perceptions are influencing business strategies and the way of making public policy.
The convention hosted eight panels made up of more than 30 high-level speakers and two keynote speeches.
The National Convention provided a framework for announcing a change in leadership. Ernesto M. Hernández,
President and General Director of General Motors de México, became President of AMERICAN CHAMBER/
MEXICO, who took up office since July 2013.
Carlos Paz Soldan, former AMCHAM President; Earl Anthony
Wayne, U.S. Ambassador to Mexico; Emilio Chuayffet,
Minister of Public Education; Guillermo Wolf, Executive Vice
President and General Director, AMCHAM.
Ernesto M. Hernández, President, AMERICAN CHAMBER/MEXICO
Day of Secretaries and Executive Assistants
As every year, AMCHAM gratefully acknowledged its secretaries and executive assistants by organizing an event
that was not only full of enthusiasm because of the activities and the gifts provided by the sponsors, but a
time of reflection since this year’s conferences addressed internal and external image. The event reached 600
attendees.
Gala Dinner
In an elegant space and a joyous environment, the Chamber brought together its membership to make a
Thanksgiving celebration, where typical symbols of this holiday could not be missed. In the presence of U.S.
Ambassador to Mexico, Earl Anthony Wayne, Ernesto M. Hernández, President of AMERICAN CHAMBER/MEXICO,
expressed his gratitude for being an excellent year for the Chamber.
Furthermore, attendees listened to Dr. Arturo Valenzuela´s outlook on the current status of the bilateral
relationship and the role Mexico plays in the international scenario as well as to Francisco N. González,
General Director of PROMÉXICO. This was a perfect opportunity for networking, accompanied by raffles and
dancing.
Earl Anthony Wayne
U.S. Ambassador to Mexico
Francisco N. González
General Director of ProMéxico
Guadalajara Chapter 2013 Board of Directors
EXECUTIVE COMMITTEE
Chairman
José Miguel Zozayacorrea Kuri
Partner
Baker & McKenzie
Adalberto Ortega Solís
General Director
Ortega Abogados y
Consultores
Treasurer
Francisco Miguel Wilson
Loaiza
Partner
PwC México
Ana María Rodríguez de Pohls
General Director
Fragamex
Counselors
Jaime Rábago Jiménez
Partner Director
Grupo Impulso
Rafael Farga Zetina
Partner
Soporte Industrial para
Ingeniería, Mantenimiento y
Construcción
Armando Beltrán Zacarías
General Director
Pacific Star
José Joaquín de Aguinaga
Vázquez
General Director
Publicidad de Aguinaga
Luis Romero Luna
Retired Partner
Ernst & Young
Eduardo Lafaire Cruz
General Director
Parque Industrial Guadalajara
Hans E. Neufeld Solorzano
General Director
Hancar Industrial
Fernando Niño de Guzmán
Lizarazu
General Director
Montes y Cía.
Ignacio Navarro Hernández
General Director
Estrasol
Julio Acevedo García
General Director
Hewlett - Packard Centro de
Servicios Globales
Randy McCann
General Director
Brown-Forman Casa Herradura
José Medina Mora
President
CompuSoluciones
Leopoldo Velázquez
Partner & Director
KPMG Cárdenas Dosal
Juan Carlos Ousset
Executive Director
Luis Ousset R.
PERMANENT GUEST MEMBER
Susan K. Abeyta
Consul General
U.S. Consulate General
Guadalajara Chapter
Once again, in Guadalajara Chapter, we were pleased to host during 2013 three of the major events that have
become benchmarks for our membership with the aim to create value.
The first was the AMCHAM Cumbre de Empresarios AMCHAM Endeavor held in September at Instituto Tecnológico
y de Estudios Superiores de Monterrey. At its third edition, this event has been distinguished by providing
entrepreneurs with the necessary tools for strengthening their businesses as well as providing members with
the opportunity to interact in a face- to- face way with business leaders. In this edition, we enlarged the agenda
that began with a meal followed by two conferences. This year, the panel of entrepreneurs was comprised of
entrepreneurs who managed to raise capital for their businesses through investment funds. The event ended
with the dynamic that has characterized other events: the approach between businessmen and entrepreneurs
which is now under a scheme of work tables.
In October, the traditional cocktail Meet the Consulate was held. It aims to inform the members about the work
performed by the U.S. Consulate General of the United States of America in Guadalajara as well as the services
it provides. For this purpose, each of the heads of area gave a brief report on the functions performed. As part of
this event, Yiacatecutlis were delivered to members who collaborated with AMCHAM this year in a project which
will add value to our membership. Furthermore, some awards were delivered to Chairmen of committees.
To close the year, in November we hosted the XLVIII Annual Meeting of Members and the Gala Dinner, which
was attended by over 380 participants, including AMCHAM membership, the President of AMERICAN CHAMBER/
MEXICO, Ernesto M. Hernández, some Presidents of other Chambers, the U.S. Consul General and Commercial
Consul of the United States of America.
As it has been tradition, four awards were delivered to 2013 Distinguished Members: United Airlines, under
the category of American companies; Montes y Cía., under the category of Mexican companies, and Instituto
Tecnológico y de Estudios Superiores de Occidente, under the category of service. The Adolf Horn prize for
innovation was delivered to Kaxan Media Group.
Finally, our President José Miguel Zozaya Correa presented his annual report, and the Secretary for Economic
Development of the State of Jalisco, José Palacios, on behalf of the Governor, MSc. Aristóteles Sandoval gave
a message to the audience.
Monterrey Chapter 2013 Board of Directors
EXECUTIVE COMMITTEE
President
Andrés Ochoa-Bünsow
National Managing Partner
Baker & McKenzie
Vice Presidents and Directors
Alejandro J. Maiz
President
Maiz Proyectos
Félix G. Tejada
General Director
The Alles Group Monterrey
Treasurer and Director
Leandro Castillo
Managing Partner and Audit Partner in
Charge - Monterrey Office
KPMG
Members of the Executive Committee
David W. Eaton
Vice President of Sales and Marketing
Kansas City Southern de México
Marisa Jiménez de Segovia
General Director
Air-Care de México
Leo P. Lobato
Commercial Director
Escites México
Alberto J. Morales
Partner
D&A Morales y Asociados
Carrie Osman
OF - Counsel
Cacheaux, Cavazos & Newton
Javier Torres
General Director
Montoi
DIRECTORS
Lorenzo Barrera
General Director
Banco Base
Albert Correa
General Director
Air Liquide
Alberto de Armas
Vice President of Human Resources
Cemex México
Andrés Engels
Partner
Colegio Euroamericano de Monterrey
Juan Carlos Puente
Vice President & General Director
Whirlpool México
Francisco A. Gámez
Partner Promotion and Development
Director
DEC
Ronald T. Riekena
General Director
Caterpillar México
José Garza
General Director
Prolamsa
Juan Mario Garza
Director
Grafo Print Editores
Hernán González
Director of International Relations
Cydsa Corporativo
Eduardo H. Guerra
Director Northern Region
TÜV-Rheinland de México
José María Guerra
General Director
Mars México, Wrigley Division
Eugenio Martínez-Serna
CEO
Dal-Tile Mexico
Anthony Menezes
General Director
IBM México
Antonio César Miranda
President & General Director
Praxair México
Humberto Morales
Partner
Sánchez Devanny Eseverri
Rachel Morales
Vice President Human Resources
Mexico and Latin America
Parker Hannifin
José Páez
General Director
Amway de México
Francisco Paredes
Commercial Director
Seguros Monterrey New York Life
Francisco Pontón
General Director
Steel Warehouse Mexico
Juan Antonio Salazar
General Director
USEM de México
VIGILANCE COMMITTEE
Luis F. Martínez
Director
Abogados Martínez
Todd C. Nelson
Country Manager
The Offshore Group
NOMINATING COMMITTEE
Robert W. Chandler
Partner
Sánchez Devanny Eseverri
Alejandro J. Maiz
President
Maiz Proyectos
HONORARY OFFICERS
HONORARY VICE PRESIDENT
Joseph M. Pomper
U.S. Consul General
U.S. Consulate General in Monterrey
HONORARY MEMBERS
John Howell
Consul for Commercial Affairs
U.S. Consulate General in Monterrey
Russell Comeau
Consul for Economic
and Political Affairs
U.S. Consulate General in Monterrey
Monterrey Chapter
With more than 100 competitors, the Monterrey Chapter Annual Charity Golf Outing was held in
June. This year, there was more than one million pesos in prizes and, for the first time, the Outing
featured a special prize of US$20,000 for the player who proved precision by making three Hole-inones in the Pot & Green at 10, 30 and 50 feet. Participants had the opportunity to win three Hole-inOne prizes: a Mercedes-Benz C250 CGI Sport, an Infiniti G37 Sedan and a Ducati Hyperstrada. All of
the Tournament profits were donated to Auxilio a Niños con Enfermedades Reumáticas ($214,404.06
pesos), and to Hogar de la Misericordia ($142,936.04 pesos).
The Monterrey Chapter’s 40th Annual General Meeting, celebrated in May, broke attendance record
with more than 500 AMCHAM members and friends. The event featured the participation of Ildefonso
Guajardo, Mexico’s Minister of Economy, as Keynote Speaker; while Earl Anthony Wayne, U.S.
Ambassador to Mexico; Rodrigo Medina, Governor of the State of Nuevo León; and Carlos Paz
Soldan, President of AMCHAM, who also gave interesting messages to the audience.
The Economic Fora proved to be very attractive events since each of them were celebrated at capacity.
In January, Dr. Deborah L. Riner analyzed Mexico’s macro-economic stability despite external threats
such as the U.S. slow economic growth, or the direct impact of the euro on the Mexican peso. As
usual, her conference was held in Saltillo, Coahuila. In September, Dr. Salvador Kalifa discoursed
upon how structural reforms might enhance the flow of foreign direct investment into the country,
and in October, Everardo Elizondo explored what happened with the high expectations on the
Momento de México.
Institutional Strengthening
Our member companies operate in a world that is constantly changing and, therefore, they require
dynamic responses.
This environment has prompted us to articulate a long-term strategy aimed at adapting us to changes
and responding comprehensively and convincingly to our membership´s needs.
From now and on, our resources and actions will be geared towards generating the greatest positive
impact to reach our strategic goals:
Be recognized as the most respected and influential chamber of commerce dealing with U.S. Mexico trade & investment affairs.
Strengthen our position within the American business community by providing consistently and
efficiently high value added services to our members and stakeholders.
All this work will be based on our core values and four pillars designed to strengthen our relationships,
our operations, our public image and our people.
Implementing actions that will change
paradigms and make a difference to our members
Services
BULATS (Business Language Testing Service)
For the third year in a row, AMCHAM continued its partnership with the University of Cambridge, but also achieved
an understanding with the University of Pachuca, Hidalgo in Mexico, providing ease access to a widely recognized
multilingual evaluation system that measures language skills quickly and with flexibility.
Economex
A monthly closed-door forum which brings together top-ranking executives to discuss macroeconomic and businessrelated matters with AMCHAM’s Chief Economist, Dr. Deborah Riner. CEOs, CFOs and General Directors attend these
sessions in a networking environment for high-level decision making.
Job Bank
Through its partnership with BUMERAN, AMCHAM continued to offer a renew Job Bank Service for the second year. Our
membership has published 3725 vacancies and received a total of 117,560 résumés qualified for positions, increasing
fourfold in the number of candidates with a job opportunity in 2012.
Meeting Rooms
The Meeting room rental service in Mexico City has positioned itself for its personalized attention and the comfort of the
facilities which are located in AMCHAM Headquarters. Revenues increased by 10% compared to 2012.
Visas
AMCHAM continued with the Global Entry and the Business Facilitation Program, with great influence on our member
businesses. A record number of 695 interviews were given in AMCHAM offices.
Trade&InvestCenter
AMCHAM offers reliable information needed to streamline their commercial endeavors with a specialized area on trade
and investment between Mexico and the United States. Trade&InvestCenter is specialized in assisting trade between
Mexico and the United States through information services, business matchmaking and development service. This year
Trade&InvestCenter advised 9% more partners than in 2012. Positioning in Media
With the purpuse of spreading the mission and positioning the activities of the Chamber, a public
relations strategy to promote a constant presence in media has been implemented.
The actions and events with more visibility in the media during 2013 were the following:
• 96th Annual Meeting and 12th National Convention
• Presentation of the Business Security Survey in Mexico, Fifth Edition
• Positioning on the Tax reform
AMCHAM generated many opportunities for interviews and coverage of some of the events organized
in the framework of the AMCHAM Committee network, resulting in a prominent presence in the media
categorized as Tier 1, as well as in electronic versions of such media.
Newspapers: Reforma, El Universal, Excélsior, El Financiero, El Economista, Milenio
Television: Televisa, TV Azteca, Canal 11, El Financiero TV, Proyecto 40
Radio: Radio Centro, Radio Fórmula, Imagen, MVS
Magazines: Expansión, Poder y Negocios, Alto Nivel
Agencies: Notimex, Bloomberg, Reuters
During 2013, 270 news stories were generated,
equaling an unexpended cost of $29,847,430 pesos.
Moreover, a strategic alliance with the newspaper
Reforma was made to formulate a Supplement with the
most important topics of the Chamber. This supplement
was published in June.
Likewise, a memorandum of understanding between
AMCHAM and The Business Year was signed.
Coverage according to the type of media in 2013 was
distributed as follows:
Coverage of the news stories generated through events, press releases, surveys and committees’
positioning was distributed throughout 2013 as follows:
Percentage against the total of news stories generated.
This year, the social media strategy was
also strengthened. On Twitter, followers
increased from 2,500 to nearly 4,000 in
less than a year.
Furthermore our LinkedIn profile
account was opened and it has attracted
more than 700 followers so far.
Finally, the institutional website
revamping was implemented in order
to make information more attractive
and easier to find.
In this regard, it is projected to continue
feeding the different platforms, so they
could become a source of reference
and communication for the various
stakeholders.
Publications
AMCHAM EAGLE
(Electronic, weekly, English and
Spanish)
Best Practices in Diversity and
Labor Inclusion
(Electronic, English and Spanish)
Charting the Economy
(Electronic and print, quarterly,
English)
Encuesta de Hábitos de
Consumo de Productos Pirata y
Falsificados
(Electronic, Spanish)
Crecimiento y profundización
del sector financiero en México
(Electronic, Spanish)
Networking Best Practices
Manual
(Electronic, English)
Membership Directory
(Print and CD-Rom, annual,
English)
Survey of Salaries and Benefits
(Print and CD-Rom, annual,
bilingual)
Business Security Survey in
Mexico, Fifth Edition
(Print and Electronic, English and
Spanish)
Guía para la selección de
personal confiable.
(Electronic, Spanish)
Foreign Account Tax
Compliance Act (FATCA)
(Electronic, English and Spanish)
Why is Mexico an attractive
investment destination?
(Electronic, English and
Spanish)
Management Staff
Executive Vice President and General Director
Guillermo Wolf
Chief Economist
Deborah L. Riner
Labor Counsel
Luis Manuel Guaida
National Director of
Administration and Finance
José Manuel Pliego
Human Resources Manager
Claudia González
Administration Manager
Omar Linares
National Director of Business
Development
Raúl Arroyave
Key Account Managers
Andrea Hernández
Ma. Carmen Herrera
Ricardo Meza
Marketing and Membership
Services Senior Manager
Ivonne Íñiguez
Membership Services Senior
Manager
Alma Soots
National Director of External
Relations and Committees
Erika Quevedo
Institutional Communications
Manager
Luis Mejía
Committees Manager
Paulina Núñez
Editor
Soledad Villa
Guadalajara Chapter
Director
Lorenza Verea
Membership Services Manager
Verónica Barajas
Membership Development
Manager
Gabriela Bricio
Marketing and
Communications Manager
Julia Camarena
Administrative Manager
Héctor Manuel García
Events Manager
María del Mar García
International Trade Manager
Fernando Lafaire
Monterrey Chapter
Director
Lupina De Ezkauriatza
Membership Development
Manager
Susana Garza
Membership Services Manager
Mónica González
Administrative Manager
David Ibarra
Trade&InvestCenter Manager
María Pérez
Communication and Public
Affairs Manager
Adriana Zertuche
Mexico City
Blas Pascal 205, 3.er piso
Col. Los Morales
11510 Mexico City
(52-55) 5141-3800
E-mail: [email protected]
Guadalajara Chapter
Av. Moctezuma 442
Col. Jardines del Sol
45050 Zapopan, Jal.
(52-33) 3634-6606
E-mail: [email protected]
Monterrey Chapter
Río Manzanares 434 Oriente
Col. Del Valle
66220 Garza García, N.L.
(52-81) 8114-2000
E-mail: [email protected]
Peninsula Representation
Blvd. Kukulcán Km 12.5, Local B-16,
Zona Hotelera
77500, Cancún, Q. Roo
(52-998) 250-6060
E-mail: [email protected]
Follow us
www.amcham.org.mx
For a better business environment