Unique opportunity for Domestic Tourism

A Tourism Australia
& Fairfax Media opportunity
Unique opportunity
for Domestic
Tourism Advertisers
GW
GoodWeekend
SEPTEMBER 29, 2012
Good Weekend
Advertising Opportunity
School’s
always in
MEET THE MAN BEHIND AN
EDUCATION REVOLUTION
Brave hearts
THE DIGGERS WHO DEFIED
THEIR JAPANESE CAPTORS
Scales of
injustice
SURVIVING 18 YEARS
ON DEATH ROW
Tourism Australia and Fairfax have joined forces to provide
two unique platforms for our domestic tourism operators.
These opportunities are available at very special rates – being
underwritten and subsidised by Tourism Australia.
The heartland of Australian domestic travel is reconnection.
Tourism Australia and Fairfax have worked together to create
an editorial environment which taps into this: Places in the
Heart. This column will run over twenty weeks, with ten
accompanying half pages available for domestic tourism bodies
and operators.
GW
OCTOBER 29,
2011
2011
GoodWeekend
OCTOBER 29,
white
Fade to
ON’S ILL-FATED
MAWS
UER THE
QUEST TO CONQ INENT
FROZEN CONT
SHE CREATED THE WORLD’S FAVOURITE
WIZARD, BUT CAN J.K. ROWLING CAST
HER SPELL OVER A PURELY ADULT
READERSHIP? BY JENNIFER BYRNE
The sheikh
of tweet
THE CELEBRITY
ON KNOWN
PHENOMEN
E
AS SHANE WARN
Bob Brown
52 Extraordinary Australian Trips is a very special
issue. It includes unique and actionable itineraries
which will be a source of holiday inspiration for
Good Weekend readers for months after it
goes to print. Just 4 full pages are available
within the feature, exclusively for domestic
tourism bodies and operators.
GUIDE TO THE
DON’T-MISS
S
OUR ANNUAL,
AUL GETAWAY
BEST SHORT-H
The Target
Audience
Readership: 1,474,000
Circulation: 531,231
Good Weekend is the No. 1 magazine in the country for talking to the lucrative AB market.
Good Weekend is delivered like a newspaper and received like a magazine. It is therefore able
to provide the high level branding, strong design and involvement of a much loved magazine.
This provides enormous opportunity for advertisers as Good Weekend penetrates the time-rich
sanctuary of the weekend, forming an essential part of our readers’ leisure routine.
A Tourism Australia
& Fairfax Media opportunity
An exciting opportunity
to talk to your audiences
Promotion
Places
in the heart
BeachcomBing, playing spotlight and talking By
the roaring campfire … andrew daddo
Hyams BeacH, NsW starting ignihill buscieni omnimin veliquis aligendae.
oribus esequi od mi, earum quam, et offic te de porro dolo con cusa et,
odigni bea volupti nimusci endebit tempore henimagnam, solorem arci
invelit, unt eturiae ium iunto beaturepti volutem doluptatem sunt poria que
nam consed erchillabore prectiae que la es ut aut ex el is audit et liquam,
voluptur? Vit facitis ciassi reicipsum, eum quatem is aut doluptatiore et,
quam rem coreria voleniet hilitat samus as aut lacearc itiosandita dipiet
eaquam is audit, cum
iissitae volore vendani
hilliquam, nihit que.
hillictae aut velici conse
piciasperit aut is et dia
seria pliquis sequat.
alias aspid et elestiae
fugias dolest am, nihit
ips um assimolum dol
in nobis rera con pel ex
upt a ssitatem fugia
exeriti beatesto quunt.
si ut rercitas audis ve
duscid eturibus as sita
nd issimos rendus di
di doloris dicipsuntio.
dendent eum hit ese
ehendenis ipienim nons
nda explaut que nem
equasped ut fugianis
aNdreW daddo
fuga. illiate m ole ndi
sequiberes audit poribus
Shares his favourite
orepers
perrum
is
exera eum sequae occ
us rerspersperi autmo holiday moment.Impor simagni hicilli quiatem
oditem
lu pid elluptatem a magnati repelignat delis eaquam et
et omnimaiostem ev
coreceri dit pa apit quis
era sitat. dolorit iatius anisquatem ni el ide nonse porio verum etureri
dolupid qui unt idis es pre nit quia por oreptat uriatium con non pratecerum
repratin con paruptat. obit, con ne resequatur reicienda quati ulpa
laccum fugia sit esti corum adigend voluptatque nem que nobitat. equost
itempor sinciatisit delesti optaestecab doloruptatur senimus et, quia dolorit,
il mi, aboritatur, offic tendipsam reiunti officabo. itam ne voluptu restiumquam
Facepratia Susda Ad Untia Cullent
Estiatium Quias Et Audis Sit Iis Excest
Places in the Heart
In this weekly editorial-style column we will feature one well-known Australian sharing
a photo from their family holiday album and talking about a place they have holidayed
in Australia that holds meaning for them. This will reinforce the idea that holidaying
in Australia creates memories that resonate through the generations, creates lasting
memories and bonds the family unit. Subjects will be chosen to fit the Tourism Australia
brief, aimed at women aged 30-54 with families. There will be an even mix of states and
territories and types of holiday experiences.
Advertising Rates
Half page colour
$9,000 plus GST
Casual rate
$24,690 plus GST
Available DatesEvery Saturday from 17th November to 15th December 2012
and then every Saturday from 12th January to 30th March 2013
Booking deadline
1 month prior
Material deadline
Thursday 2 weeks prior
Insert your ad here
november 27, 2012 GoodWeekend
56
52 Extraordinary AustraliaN Trips
This special issue will inspire and motivate readers to travel domestically by showcasing
Australia’s unique natural assets and the memorable trips that can be enjoyed here.
Whether it’s dressing up for dinner to celebrate a family milestone while on the Ghan
to Uluru – or pitching a tent (and pitching in) at the $5-a-night campground on Lady
Musgrave Island in the Great Barrier Reef – we will provide actionable itineraries for trips
of 5-7 days duration within Australia. Linked with the iconic 52 Weekends Away brand –
and covering experiences in all of the states and territories – this content will
resonate with Good Weekend readers.
Advertising Rates
Full page Half page Positioning Available Dates
Booking deadline
Material deadline
$17,500 plus GST (casual rate $39,300 plus GST)
$9,000 plus GST (casual rate $24,690 plus GST)
Best possible
Saturday, 16th March 2013
1 month prior
Thursday 2 weeks prior
extraordinary
Australian
trips
Go cae nora et crum, et etilico
nultortus facturat, Catia
si compostrit, que ac tem
moventea nostia.
Terms and Conditions
Opportunity available to domestic tourism bodies and operators only. Inclusion subject to final approvals and subject to availability at time of booking. Rates are reflective of Tourism
Australia’s subsidised partnership rates and are not to be used as part of a brand campaign, outside of this collaborative partner campaign or for future planning or negotiation.
To book or for more information on these opportunities:
Contact: Hannah Killen
Phone: 02 9282 2578
Email: [email protected]