Spain - Mintel

Spain
Fast Food & Takeaways – 2010
Source Document
Market Size and Segmentation
Estudio Sectores de DBK
Comida Rápida y a Domicilio
(Marzo 2010 – 14ª edición)
Objeto del estudio
El estudio, elaborado a partir de entrevistas con directivos de las empresas líderes, profundiza en la evolución reciente y
las tendencias del sector, los factores clave de éxito del negocio, las previsiones a corto y medio plazo, las oportunidades
y amenazas a las que se enfrentará en los próximos años, y el análisis del marketing mix de los operadores más destacados.
El estudio recoge, asimismo, el posicionamiento y resultados de 37 de las principales empresas que operan en el sector.
Principales contenidos (ver índice detallado al dorso)
Evolución del mercado: total, por tipo de servicio (mostrador, delivery), por régimen de explotación
(establecimientos propios, establecimientos franquiciados) y por lugar de consumo (en sala, en domicilio)
Evolución del mercado por segmentos (hamburgueserías, pizzerías, bocadillerías, otros establecimientos)
Fuerzas competitivas relevantes y factores clave de éxito
Estructura de la oferta
Número de establecimientos de las principales empresas: total, por régimen de explotación y por zonas. Aperturas
Evolución de la facturación de las principales empresas
Evolución de la facturación media por establecimiento de las principales empresas
Distribución de la facturación de las principales empresas por tipo de servicio
Cuotas de mercado -totales, por tipo de servicio y por segmentos- de las principales empresas
Cuotas de número de establecimientos -totales y por segmentos- de las principales empresas
Resultado antes de impuestos y su participación sobre los ingresos de las principales empresas
Oportunidades y amenazas a las que se enfrenta el sector
Previsiones de evolución del mercado y de las principales empresas
Empresas analizadas
Abbasid Döner Kebap
Bocatas Calentitos
Bocatta
Burger King
Carpi Pizza
Cervecería 100 Montaditos
Delinas
Domino’s Pizza
Döner Kebap Istanbul
El Danés Hot Dog
Establiments Viena
Fast Good
Fresc Co
Fresh & Ready
Grupo Tele Pizza
Grupo Viena Capellanes
KFC
Krunch
McDonald’s
Oh La La
Pans & Company
Pita Inn
Pizza Hut
Pizza Móvil
Pizza Sapri
Pizzón Pizza
Pollo Campero
Q’Comes
Rodilla
Sandwich Club
Subway
Taberna Bocatín
Taco Bell
Take a Wok
TeleRicaTorta
Todo1euro
Voy Volando
Principales magnitudes del sector
Datos de síntesis, 2009
El negocio de comida rápida y a domicilio continúa creciendo
➤ Número de establecimientos
3.880
➤ Mercado (mill. euros)
2.565
−
Hamburgueserías
1.240
−
Pizzerías
570
−
Bocadillerías
450
−
Otros establecimientos
305
➤ Crecimiento del mercado (%)
+2,0
−
Hamburgueserías
+5,1
−
Pizzerías
−
Bocadillerías
+2,3
−
Otros establecimientos
+1,7
➤ Cuota de mercado de las cinco
primeras cadenas (%)
-4,2
67,7
El negocio de las cadenas de comida rápida y a domicilio mantuvo en
2009 una evolución positiva, si bien continuó la tendencia de
desaceleración en el crecimiento de la facturación, motivada por el
menor número de aperturas y la debilidad del consumo privado.
Así, al cierre de 2009 el volumen de negocio total de los
establecimientos se situó en 2.565 millones de euros, lo que supuso un
2% más que en 2008, año en el que creció en torno a un 4%.
La facturación de las hamburgueserías se cifró en 1.240 millones de
euros en 2009, registrando el comportamiento más dinámico, al crecer
un 5,1% respecto a 2008. Por su parte, el segmento de pizzerías
experimentó un descenso del 4%, hasta alcanzar un valor de 570
millones de euros.
Las ventas de las bocadillerías registraron un crecimiento del 2,3% en
2009, situándose en 450 millones de euros, mientras que el grupo de
otros establecimientos generó un negocio de 305 millones de euros,
un 1,7% más que en 2008.
2/28/2011
Date:
From:
To:
Cc:
Subject:
Part(s):
Mail :: Inbox: RE: Spain Fast Food Mar…
Mon, 28 Feb 2011 16:57:06 +0100 [15:57:06 UTC ]
Sergio Orozco <[email protected]>
[email protected]
'Laura Comunicación' <[email protected]>
RE: Spain Fast Food Market - Confirmation
2 Ola estacional Primavera Verano 2010_BEA.pdf
1,901.13 KB
3 Presentación Grupo seguimiento MARM 19_01_11.pdf 974.79 KB
1 unnamed 2.82 KB
Dear Akhilesh
The percentage of 2008 and 2009 are very similar. But I think Alimarket has
published more recent info.
Attachment 2 studies of the Spanish Ministry and a link to download a
current study.
http://fehr.es/libreria/detalle-publicaciones.php?publicacionesID=54
Regards
Sergio Orozco
Responsable de Comunicacion y MK
[email protected]
FEHRCAREM
Camino de las Huertas 18, 1º
Pozuelo de Alarcon
913518151
www.fehrcarem.es
-----Mensaje original----De: Laura Comunicación [mailto:[email protected]]
Enviado el: lunes, 28 de febrero de 2011 16:17
Para: [email protected]
Asunto: RV: Spain Fast Food Market - Confirmation
Hola, Sergio,
¿Puedes contestar esta consulta?
Laura Pérez Cembellín
Dpto. de Comunicación
Federación Española de Hostelería - FEHR
Camino de las Huertas, nº 18 - 1ª Planta
28223 - Pozuelo de Alarcón - Madrid
Tel.: 91.352.91.56 Fax: 91.352.90.26
[email protected]
www.fehr.es
www.hosteleriadigital.es
-----Mensaje original----De: [email protected] [mailto:[email protected]]
Enviado el: lunes, 28 de febrero de 2011 16:13
Para: Laura Comunicación
Asunto: Spain Fast Food Market - Confirmation
Dear Laura,
Thank you very much for your time on the phone earlier.
My name is Akhilesh. I work for Snaphots International, a part of
Mintel Group. As I mentioned earlier, I am doing a study of fast food
market in Spain I need to clarify some of the findings on the same.
According to study done by DBK there are 3880 fast food restaurants in
Spain in 2009. And the earlier studies of Alimarket shows in 2008 the
h
f
i
b
í
i
í
wmext.mintel.com/imp/message.php?…
1/2
2/28/2011
Mail :: Inbox: RE: Spain Fast Food Mar…
percentage share of restaurants serving Hamburgueserías, Pizzerías
and Bocadillerías were as follows:
Pizzerías
Hamburgueserías
Bocadillerías
Otros establecimientos
-
33.2%
30.9%
26.2%
9.7%
Could you please let me know if there is any change in this
combination in 2009?
I look forward to your reply
Thanks and Regards,
Akhilesh
---------------------------------------------------------------This message was sent using IMP, the Internet Messaging Program.
__________ Información de ESET NOD32 Antivirus, versión de la base de firmas
de virus 5914 (20110228) __________
ESET NOD32 Antivirus ha comprobado este mensaje.
http://www.eset.com
__________ Información de ESET NOD32 Antivirus, versión de la base de firmas
de virus 5914 (20110228) __________
ESET NOD32 Antivirus ha comprobado este mensaje.
http://www.eset.com
__________ Información de ESET NOD32 Antivirus, versión de la base de firmas
de virus 5914 (20110228) __________
ESET NOD32 Antivirus ha comprobado este mensaje.
http://www.eset.com
__________ Información de ESET NOD32 Antivirus, versión de la base de firmas
de virus 5914 (20110228) __________
ESET NOD32 Antivirus ha comprobado este mensaje.
http://www.eset.com
wmext.mintel.com/imp/message.php?…
2/2
Market Shares
11/25/2010
| Telepizza corporate |
Telepizza w as founded in
1987 and is currently the
leader in on-site, ready to
take food, operating a
netw ork of ow ned and
franchised stores in Spain
and internationally.
Our m ission:
Being the best com pany to
w ork the best at w hat w e
propose, sharing m om ents
of our custom er.
We seek the highest quality of
our products, carrying out a
rigorous process in selecting the ingredients, looking for continuous product innovation and adapting to the peculiarities of
each market.
Our modern company show s in its identity and image of store, w ith a management model focused on customer provided
and the application of the latest technology at our factory in mass and logistics platform.
:: The international presence is Telepizza
- 559 stores in Spain
- 81 stores in Portugal
- 61 stores in Chile
- 92 stores in Poland
- 51 stores in Guatem ala
- 28 stores in El Salvador
The
consumption of our products are mainly focused on the enjoyment w ithin the home,
prepared food. Our main product is fresh pizza and its consumption is closely linked
to the leisure time of our clientes.Telepizza operates in a market based on tw o
variables: the functionality, being ready-made food, and the emotional component,
because our moments of consumption are associated w ith situations of group
recreation and enjoyment "Telepizza moments."
Telepizza does not fit into the fast food sector as there are important differences
that are far from this market: We only offer products on demand and customer
tastes, and are never made based on consumption. The average time from our room
service is at 12-15 minutes compared to 3-5 brands that use so-called "fast food". Finally, w e must not forget that the
pizza, our core offering, offers a similar composition to the Mediterranean diet.
…telepizza.es/…/presentacion.html
1/1
11/25/2010
Burger King looks for another 'king' | e…
SALE INVESTOR TRADING
Burger King looks for another 'king'
Updated on Wednesday 01/09/2010 12:19
Reuters
http://www.elmundo.es/mundodinero/2010/09/01/economia/1283336351
Europa Press
New York .- The U.S. chain of fast food restaurants in talks with various private equity firms face a
potential sale of the second largest company in the sector, according to the newspaper 'The Wall
Street Journal, citing people familiar with operation.
"The evolution of the talks is unclear, although one of the entities concerned would be the British
fund 3i," said the sources.
Since 2006, Burger King traded company, although it had previously passed through the hands of
private capital. In fact, in 2002 a group led by TPG Capital, Bain Capital and Goldman Sachs Capital
Partners acquired the company to Diageo for about $ 1,500 million (1,175 million euros), which still
controls a 32% stake in the restaurant chain and maintains a significant representation on the board.
Today, Burger King's market capitalization amounted to U.S. $ 2,260 million (1,770 million euros) and
operates over 12,000 restaurants spread among more than 76 countries. In Spain has 440 local.
Burger King posted a net profit of 186.8 million dollars (148 million euros) at the end of its fiscal
year, representing a decrease of 7% over the previous year, while its turnover amounted to 2502.2
million dollars (1,984 million euros), 1% lower, while sales in comparable terms decreased by 2.3%.
The company, which competes with McDonald's, expected in fiscal 2011, raw material prices will stay
flat, although in the case of wheat and tenera are uncertain.
…googleusercontent.com/translate_c?…
1/1
McDonald's España
Page 1 of 1
l
l
http://www.mcdonalds.es/
11/25/2010
100 Montaditos Brewery
Page 1 of 2
Discover who we are, what we do and everything we
restaurants, you get the best deals and promotions wh
and accessories, and join the advantages of Club 100M.
We tell you how to make the best snack to the web and o
In 2001 was born in Huelva hotel chain with plenty of
crumbs: Cervecería 100 Montaditos that in 2004,
would be consolidated as a franchise of the newly
created Restalia Group .
Our franchise network currently has over 170
restaurants (220 in 2011, in Spain) , where you'll find
the most delicious sandwiches, the most refreshing
drinks and fun activities. The variety of products and
promotions has been more than 13 million consumers
have visited our restaurants. And is that a 100
Montaditos Brewery is the perfect meeting place with
friends and family!
Maybe it's because we believe that what matters is
inside, our wide variety of ingredients have the
traditional flavor of the Mediterranean diet, with
unbeatable prices , what can you ask for bread!
http://www.100montaditos.com/conocenos/
Our sandwiches have crossed borders to restauran
in France, Portugal, Mexico and the United State
so you have to hand all specialties wherever you ar
Continue baking new surprises, new actions, alway
thinking that living with your people. Do not let it pa
The best promotions like best when they are straigh
from the oven, still crunchy, warm and ready to enjo
Discover Brewery 100 Montaditos.
Do not leave no crumbs!
12/22/2010
11/26/2010
The company - PIZZA HUT Spain
Restaurants and Onsite Service
PIZZA HUT entered the Spanish market in 1980 and since then has been developing and grow ing to reach 130 units currently
available.
The mark PIZZA HUT born internationally as restaurant, but over time has also been developing the Hom e Service. The PIZZA
HUT in Spain are 85% Home Care facilities and 15% restaurants.
Are you thinking about a
Franchise Pizza Hut?
All information here
Locate here the Pizza Hut near you:
--- código postal --Province --- ---
6
"Working at Pizza Hut?
This is your chance.
All information here
Search
© 2005-2009 YUM Restaurants Spain SL | Credits | Legal | Contact | Visitors:
http://www.pizzahut.es/html/pizzahut/
1/1
BOCATTA
Page 1 of 1
Bocatta Restaurants in Spain regions - 118 in total
http://www.bocatta.com/movie.html
12/22/2010
Web Rodilla Sánchez
Inicio
Empresa
Empleo
Tiendas
•
•
•
•
•
•
•
•
•
Madrid
Com. Valenciana
Cataluña
Castilla y León
Castilla La Mancha
Cantabria
Murcia
Andalucia
Próximas aperturas
Expansión y Franquicias
Producto
Page 1 of 1
5
Ubicaciones en Madrid
Madrid Capital
Agastia
Alcalá 142
Alcalá 310
Avda. Los Ándes
Albufera
Barquillo
C.C.Isla Azul
C.C.La Gavia
C.C.Los Ángeles
C.C.Plenilunio
C.C.Vaguada
Caleruega
Concha Espina
Conde Casal
Conde Peñalver
Cuzco
Delicias
Diego de León
Doctor Vallejo Najera
Estación Chamartin
Estación Sur
Fernández de los Rios
Fco. Silvela
Francos Rodríguez
Génova
Goya
Glorieta Bilbao
Ibiza
Islas Filipinas
Julián Camarillo
Las Tablas
López de Hoyos
Niza
Martinez Campos
Moratalaz
Oca
O'Donnell
Opera
Orense
Paseo de Extremadura
Plaza Castilla
Plaza España
Plaza del Callao
Puerta del Sol
Plaza Doctor Marañón
Princesa
Reina Victoria
Rep. Dominicana
Serrano
Tampico
Madrid Provincia
Alcorcón
Aranjuez
Boadilla Del Monte
Camilo José Cela - Las
Rozas C.C.Alegra - S. Sebastián
de los Reyes C.C.Carrefour - Alcobendas
C.C.El Ferial - Parla C.C.El Molino Fuenlabrada C.C.La Gran Manzana Alcobendas
C.C.Loranca - Fuenlabrada
C.C.Nassica - Getafe C.C.Parque Corredor Torrejón de Ardoz C.C.Plaza de La Estación Fuenlabrada C.C.Plaza Norte 2 - San
Sebastián de los Reyes C.C.ParqueSur - Leganés C.C.Tres Aguas - Alcorcón
C.C.Plaza de Rivas - Rivas
Vaciamadrid C.C.Xanadú Arroyomolinos Las Rozas
Majadahonda
Móstoles
Pozuelo
San Lorenzo de El Escorial
San Sebastian de los
Reyes - E.S. Los Viñedos
Tres Cantos
Valdemoro
Villalba
6
http://www.rodilla.com/
12/22/2010
12/21/2010
Google Translate
I'm Flying History
ABOUT U.S.
I'll Fly is a trademark of RETAIL GRANADA SL, a company registered in the Register of Granada, Tomo
1242, Book 0, Folio 123, Hoja GR-31452, Inscription 1 and with CIF number: B-18805424, residing at c /
Agramazones # 8, Las Gabias, Granada-18100. The telephone number is 958135009.
OUR HISTORY
The story begins I'll Fly 1992 with the creation of a new furnace system (present today in all the stores I go
flying). With this invention itself, began in a place that is still operating today (Parque del Genil, along Clininica
Immaculate), the first production began directing tapas bars, campsites, and army canteens Film summer. From
time to time a customer approached the premises required a fresh pizza, praising the result of it, due to
progressive increase in this type of customer, we decided to change the orientation of the product to direct sales
and home.
After four years of continuous daily work, opening a second location, which adds to the traditional, the quarterpizza sales in the entertainment district of Granada, (Plaza de Albert Einstein), which has an immediate
acceptance among young people . Thanks to this success, I'm Flying sounded throughout Granada. It was
decided then, expand and improve service delivery with other pizza, that's when it opens in the Chana district.
Seen the outcome is decided then, to cover the metropolitan area of Granada. Open first branch in La Zubia
and after a year, also in Armilla.
While in the city, sales rise at a pace that is impossible to meet, with the necessary speed. So opens a new
pizzeria in another quarter of Granada, (the Zaidín). Granada is served from three different points, increasing the
speed and quality of service at the customer. At this time (1998-1999) I'll Fly has the same number of
premises which the most talked-about brand in the city.
In the year 2000 is given a step further and decided to leave Granada, this will mount a branch in a neighboring
town of Malaga, Competa concretamante, alone has 3,500 inhabitants, and many of them foreigners, so far all
Stores are owned, the opening of this business is the beginning of the duty-free shops. Since then I fly has
grown dramatically to over 75 stores currently existing in Andalusia. With the opening of Lorca, we have taken
our first step in the region of Murcia. Those who believed it was impossible, that a small company compete with
a multinational Granada, fortunately they were wrong, as the pace starts sharp and I fly sales continues to
increase, now positioning itself as the first franchise of Andalusia, and the third in Spain.
No. Company Stores: 75
Number of franchised stores: 68
Jobs: + 300
Average investment per store: 38,000 €
OUR VALUES
translate.google.co.in/translate?hl=en…
1/2
PIZZA MÓVIL
Page 1 of 1
http://www.pizzamovil.es/
12/22/2010
12/22/2010
Istanbul strengthens its presence in C…
Commercial Restoration February 3, 2010
Istanbul strengthens its presence in Chile with a second opening
The fast food chain Turkish Döner Kebap Istanbul has announced the opening of its second store in Santiago de Chile,
probably next March. Located in the neighborhood of Bellavista in the Chilean capital, this property is added to open last
November in the Providencia district, with 80 m2 terrace. Both units have been set up with direct investment from central and
local support of a partner and test the Chilean market in urban areas of leisure and offices. The company plans to make his
expansively in the Andean country in the same manner as in Spain, first opening and later opened their own local franchises.
Döner Kebap Istanbul has 7,000 m2 facilities in the town of Toledo Casarrubios del Monte, where he makes some of the
raw materials, especially meat rolls, and also has logistics warehouse and training center. Indeed, the main products used
in the local Chilean come from this plant. As regards its presence in our country, the chain expects to close shortly for the
figure of 60 stores, although the end of 2009 were operating 47 'Istanbul doner kebab. "
alimarket.es/…/Istanbul-refuerza-su-pr…
1/1
12/22/2010
Official SUBWAY Restaurants Country …
International SUBWAY® Locations
AFGHANISTAN
ANTIGUA AND BARBUDA
ARGENTINA
ARUBA
AUSTRALIA
AUSTRIA
BAHAMAS
BAHRAIN
BARBADOS
BELGIUM
BOLIVIA
BRAZIL
BULGARIA
CANADA
CAYMAN ISLANDS
CHILE
CHINA
COLOMBIA
COSTA RICA
CURACAO
CZECH REPUBLIC
DENMARK
DOMINICA
ECUADOR
EGYPT
EL SALVADOR
FINLAND
FRANCE
GERMANY
GIBRALTAR
GRENADA
GUAM
GUATEMALA
HONDURAS
HONG KONG
HUNGARY
ICELAND
INDIA
IRAQ
IRELAND
ISLE OF MAN
ISRAEL
ITALY
JAMAICA
JAPAN
subway.com/…/CountryCount.aspx
1
3
13
7
1245
5
8
10
1
20
7
535
13
2566
5
18
196
16
35
7
11
8
1
2
4
26
81
224
709
1
2
13
32
18
17
13
18
191
10
104
1
4
9
3
197
LEBANON
LUXEMBOURG
MACAU
MALAYSIA
MARSHALL ISLANDS
MARTINIQUE
MEXICO
NETHERLANDS
NETHERLANDS BES ISLANDS
NEW ZEALAND
NICARAGUA
NORTHERN MARIANA ISLANDS
NORWAY
OMAN
PAKISTAN
PANAMA
PHILIPPINES
POLAND
PORTUGAL
PUERTO RICO
QATAR
RUSSIAN FEDERATION
SAINT KITTS AND NEVIS
SAINT LUCIA
SAINT VINCENT AND GRENADINES
SAUDI ARABIA
SINGAPORE
SINT MAARTEN
SLOVAKIA
SOUTH AFRICA
SOUTH KOREA
SPAIN
ST MARTIN
SWEDEN
SWITZERLAND
TAIWAN
TANZANIA
THAILAND
TRINIDAD AND TOBAGO
TURKEY
UNITED ARAB EMIRATES
UNITED KINGDOM
UNITED STATES
URUGUAY
VENEZUELA
4
5
1
59
1
1
491
87
1
222
10
3
11
8
28
36
14
36
4
212
16
154
1
2
1
41
88
5
7
14
38
32
1
78
7
116
5
33
36
11
103
1384
23787
3
151
1/2
12/22/2010
JORDAN
KUWAIT
subway.com/…/CountryCount.aspx
Official SUBWAY Restaurants Country …
11
41
VIRGIN ISLANDS, U.S.
ZAMBIA
9
4
2/2