CERASPAÑA 28 INGLES
2012 / CERAMICS / ARCHITECTURE / DESIGN
TILE OF SPAIN AROUND THE WORLD
XTH CERAMIC TILE IN ARCHITECTURE AND INTERIOR DESIGN AWARDS
“FLUIDITY” IS WHAT THE NEW CERAMIC IS ALL ABOUT
It was clear once again at our first time at the MADE architecture fair in Milan
that if there is one feature that defines ceramic tiles today it is their versatility.
Ceramic tile flows through all sorts of different spaces, covering exteriors and
interiors, public and private spaces, straight, flat surfaces and curved surfaces, in domestic and urban environments, in both cutting edge and traditional
styles – and these are just a few examples.
As happens every year the beginning of a new year is nearly upon us and our
best wishes for it are focused on the CEVISAMA fair, the main exhibition for
the Spanish floor and wall coverings industry. We hope that, just as there is
a constant flow of new products coming from the sector, there will be a constant stream of visitors through the door.
EDITORIAL: CERAMIC FLOWS
CEVISAMA 2012: PREVIEW
TILE OF SPAIN AROUND THE WORLD
Xth CERAMIC TILE IN ARCHITECTURE AND
INTERIOR DESIGN AWARDS WINNERS
“FLUIDITY” TURNS SPOTLIGHT ON TILE OF
SPAIN AT MADE IN MILÁN
NEWS AND EVENTS
CERAMIC STUDIES DEPARTMENTS
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ISSUE 28 · 2012
EDITED BY ASCER
Tile Manufacturers´ Association
C/ Ginjols, 3 · 12003 Castellón · Spain
Tel. +34 964 727 200 · Fax +34 964 727 212
[email protected] · http://spaintiles.info
Ceraspaña is a free newsletter distributed by ASCER.
DESIGN AND PRODUCTION
COVER PHOTO: “FLUIDITY”, BY TILE OF
SPAIN AT THE MILAN MADE EXPO
To get the best out of ceramic tile products when embarking upon a refurbishment project it is useful to understand
the different types of format that are available and research which are the most appropriate for each room in the home.
Wisely selected sizes will help create more elegant, original and workable rooms.
Continues on page 4...
Grespania, Coverlam, Limestone and Wood series
ver since they have existed, ceramic tiles
have evolved on the technical front and
also in terms of their appearance. Their technical properties, most notably their strength,
durability and the fact that they are easy to
maintain, have made ceramic tiles the ideal
material for many architects and interior designers who in recent years have made them
a major component of urban architecture and
of public and commercial spaces. These
professionals have also used them in many
rooms in the home where they used not to
be found very frequently at all. One of the secrets of this success that ceramic tiles have
achieved is their versatility, which is the joint
result of their offering a multitude of different
options in terms of design, finish, colour and
format. We will be taking a closer look at this
last feature in this article.
Onix, Natureglass series
Vives Azulejos y Gres, Vézère series
La Platera, Living series
UNDERSTANDING THE PRODUCT TO GET THE
MOST OUT OF IT
To ensure a good result when it comes to
choosing ceramic tiles for cladding a new
space or for a refurbishing project, it is
worth understanding the different types
of format that are available on the market
and the uses for which they are suitable.
Each size offers its own advantages and
applications and will be more or less suitable for different spaces. To get the best
out of the products there are a few things
you need to take into consideration. Small
tiles for example, known also as mosaic
tiles, tend to measure 1.5x1.5cm and are
widely used for covering curved surfaces
or to highlight a specific area. Cladding
the shower area with mosaic tiles enables
you to create different atmospheres within
the one bathroom.
If you decide to go for classic or even retro
size tiles you will make your living room,
kitchen, bathroom and even your outdoor
dining area feel welcoming. There is currently a renaissance of the 10x10cm format
for floor and wall tiles, now being made in
new colours and textures that give them an
LOS GRANDES FORMATOS, ÚLTIMA INCORPORACIÓN
A LOS CATÁLOGOS DE LOS FABRICANTES, NACIERON
PARA CREAR UN EFECTO DE CONTINUIDAD VISUAL Y
SENSACIÓN DE AMPLITUD
The formats most commonly used in the
home are rectangular and square tiles
30x60cm, 20x20cm and 30x30cm as these
fit perfectly in all kinds of rooms. If you
want to give your home a modern look you
Continues on page 6...
L’Antic Colonial – Porcelanosa, Retro series
Porcelanite Dos, 9001 series
can play with laying them diagonally or
mixing tiles with different designs or colours together. Edging strips and borders are
special pieces whose job it is to give wall
and floor coverings that personal touch they
need in order for them to have that ‘wow
factor’. One option that yields very good
results is to use small contrasting tiles to
break the monotony of monochrome and
Large formats are the tiles that have just
recently found their way into manufacturers
catalogues. They evolved with the aim of
providing visual continuity as fewer joints
are involved. 50x100cm, 60x120cm and
even up to 3x1m formats now exist, which
are the most appropriate for covering exteriors and diaphanous spaces where the
desired effect is a sense of spaciousness.
One good idea is to clad your living room
walls with large format tiles laid horizontally: installed this way they will certainly not
In addition to the applications for these
formats mentioned above there are also
special pieces. These are the tiles that
are designed to provide solutions for very
specific spaces or have a specific function
such as finishing off the cladding in difficult places such as angles and joins,
steps, skirtings...) or simply to be decorative or aesthetic elements in a composition. They are definitely worth considering
using as they can provide the solution to
El Barco, Oldie and Edén series
Inalco, Foster Slimmker series
CEVISAMA 2012: PREVIEW
The 30th International Architectural Ceramic and Bathroom Furnishings Fair, CEVISAMA,
takes place from 7th to 10th February, once again at the Feria Valencia exhibition centre.
The most innovative products will be on show at an event that, year after year, is an
increasingly important fixture on the international calendar of fairs for the industries that
manufacture materials for interiors.
EVISAMA is a gallery of trends that is a
benchmark for architects, designers, interior designers, specifiers, buyers and the
media. This year the show will be featuring
almost xxxx exhibitors spread across more
than 100,000 square metres of exhibition
space in an exhibition venue that is one of
the most modern and with some of the finest
facilities in Europe.
The organisers have considerably enhanced
the style and content of the exhibition and
it has improved its position in the market
thanks to it commitment to attracting a greater number of international buyers and the endorsement of the moist influential specifiers.
CEVISAMA 2011 experienced a qualitative leap
in terms of the profile of the professional visitors who attended, with a 50% surge in the
number of architects, quantity surveyors, interior designers and industrial designers.
FULL-ON PROGRAMME OF EVENTS
Once again the “Trans/HITOS” show will be
taking place within CEVISAMA and this year,
2012, is being titled “Spaces”. According to
the people running the project, ITC-Alicer,
this title defines the essence of the geometric, dimensional aspect of every architectural and interior design project as well as
describing what each area of the exhibit will
consist of. The exhibit comprises six roomsets including, notably, a space dedicated to
the tenth anniversary of the Tile Awards and
a space showcasing the work done by the
students on courses being run by the ASCER
Network of Ceramic Tile Studies Departments
in schools of architecture.
On the second day of the fair, at the international press conference, “ASCER-Ceramic
The Trans/HITOS show: “Spaces” will be one of the major attractions at CEVISAMA 2012
Tile of Spain”, will be revealing the main
industry statistics and the strategies it will
be adopting going forward. Also, the award
ceremony for the tenth Ceramic Tile in Architecture, Interior Design and Degree Projects
Awards will be taking place at the end of the
press conference (see further information on
p.10). Taking advantage of the fact that there
will be around 100 members of the international press at the conference, the name of the
medium winning an Award for its work promoting the qualities of Spanish ceramic tiles
will also be announced.
best facets of the Spanish ceramic tile industry and its products.
Further, and as has become customary, Tile
of Spain in collaboration with ICEX is making
arrangements for a large group of international journalists from the leading specialist architecture, interior design and tile magazines
to visit the fair. An interesting programme of
activities is being laid on for the guests during the fair with a view to showing them the
One of the main items on the CEVISAMA Lab
programme is the international architectural ceramic tile design competition and the bathroom
design competition, both of which are targeted
at students. The ceramic tile design competition will include two classes: ceramic tile
products shaped by semi-dry pressing and ceramic tile products shaped by other methods
The fair organisers have once again devised
a full programme of parallel events for professional architects and students of architecture, interior design, engineering etc. Subtitled
“CEVISAMA Lab: an ideas laboratory”, the
event will feature a series of exhibits, displays centred on trends, meetings, top notch
speakers, competitions, prizes... a strategic
think-tank for the ceramic tile, bathroom furnishings and natural stone sectors.
TILE OF SPAIN AROUND THE WORLD
SEMINAR FOR GERMAN SPECIFIERS
ASCER staged two seminars on Spanish ceramic tiles in Hamburg and
Berlin on 25th and 26th October 2011. Organised with the support of IVEX
(the Valencia Export Development Institute) and in collaboration with
architecture journal “db deutsche bauzeitung”, the seminars were titled
“Im Quadrat: Mit Fliesen bauen: Praxisbeispiele aus dem Wohnungsbau”, (“Im Quadrat: building with tiles: practical examples of residential
There was a dual theme to the seminars, a temporary exhibition of
ceramic material showing innovative products specific to the contract
sector, and a programme of lectures delivered by some of Germany’s
leading architects who showed their own projects as illustrations of
the new applications for ceramic tile in contemporary architecture.
Nine companies took part in the product display (Azteca, Ceracasa,
Cerámica Elías, Cevica, Dune Cerámica, Keraben, Porcelanosa, Roca,
Saloni), with more than 200 specifiers altogether visiting it and attending the lectures.
Germany is fourth in the ranking of destinations for Spain’s ceramic tile exports and
has shown positive growth of over 10% in 2011. K + W Photograph Thomas Koy +
SPANISH CERAMIC TILES IN THE BIG APPLE
which was organised in collaboration with
Metropolis magazine, was attended by 150
specifiers (architects, interior designers and
the specialist trade press).
As well as considering it to be a world capital
New York is a strategic market for Spanish
tiles, as is the USA as a whole, and Tile of
Spain therefore runs a Sector Promotion Plan
that specifically targetat the US market.
As well as exhibiting at fairs on both coasts
Spain’s ceramic tile manufacturing industry
regularly runs seminars there that are geared
to specifiers. Organised in collaboration with
ICEX and the Spanish Embassy Commercial
Office in Miami, the seminars are designed
to enhance the image of Spain’s tile sector.
The seminar included a discussion, moderated by Susan S. Szenasy (editor in chief
at Metropolis magazine), between the wellknown lecturer and ceramic tile specialist
Patty Fasan, Spanish architects Fernández
Solla and Ángela García de Paredes, and North American architects Charles Kramer and
Last October the New York Times head office
building, which is situated in the heart of the
Times Square district, was the venue for a
seminar on Spain’s ceramic tile industry and
an exhibition of its products. The seminar,
The manufacturers – Azulev, Cerámica Elías,
Inalco, Keraben, Natucer, Pamesa, Porcelanosa, Roca and Saloni – showed the new
trends in technology and innovation that are
coming out of Spain’s ceramic tile industry.
A moment during the discussion between renowned architects
and ceramic tile experts.
TILE OF SPAIN ALREDEDOR DEL MUNDO
TILE OF SPAIN OFF TO CONQUER
What is interesting about the Indian marketplace is its huge growth
potential and how extensive a presence ceramic tile has in the
country’s culture. In response to this and through its Tile of Spain
umbrella brand ASCER rolled out two initiatives to promote Spanish
ceramic tiles there during the last three months of 2011. Both initiatives were targeted at specifiers.
INDARCH 2011 (BOMBAY)
From 29th September to 2nd October an information stand was set
up for the first time at architecture and interior design fair Indarch, in
Bombay. The initiative was supported by IVEX (the Valencia Export
The stand included an exhibition zone showing the Spanish ceramic
tile industry’s latest innovations in design and technology. The main
element of the promotional package devised to support Spain’s participation in the fair was a catalogue that reviewed the products manufactured by the 20 companies represented on the information stand.
ACE TECH 2011 (BOMBAY)
In collaboration with ICEX and for the third year in a row ASCER organised a group stand at specialist construction materials and interior
design fair ACE TECH .
Tile of Spain rolls
out more initiatives
every year in the
on account of the
huge potential it
represents and its
positive performance so far.
The group stand showcased seven Spanish ceramic tile manufacturers – Alaplana Grupo, Cerámicas Aparici, Hijos de F. Gaya Forés,
Pamesa, Realonda, Roca Cerámica and Undefasa – and also included
a Tile of Spain information desk that promoted Spain’s ceramic wall
and floor tile product offer by furnishing visitors with general information about the industry. Ceraspaña magazine was handed out too
along with ASCER’s book on architecture and interior design, “Public.
Private. Ephemeral. Ceramics in Architecture” and the catalogue of
SPAIN-RUSSIA ‘DUAL YEAR’
Tile of Spain organised a seminar in Moscow on 10th November to
mark the Spain-Russia ‘dual year’ 2011. Titled “Ceramic tile in architecture and interior design: Innovation, Technology, Diversity”, it featured a presentation by Spanish architect José Ramón Tramoyeres,
who talked to the audience of architects and designers about the
potential for using Spanish tiles in cutting edge projects. The latest
trends in the field of architecture and interior design were presented
too and the seminar alsio featured a display titled “Yes, we choose Spanish ceramic” that featured the latest new products from 15
manufacturers of ceramic floor and wall tiles: Azteca, Azulev, Ceracasa, Cristacer, Dune, Gayafores, Gres de Breda, Grespania, Inalco,
Inceazahar, Keraben, Natucer, Pamesa, Saloni y Venus.
This type of event plays a very important role in promoting, developing and positioning Spanish tiles in the Russian market. Spain
currently tops the league table of suppliers of glazed tiles to Russia, whilst the Federation has become the second biggest export
destination for Spain’s ceramic tile output.
15 tile manufacturers exhibited their latest products to the many specifiers who
attended the seminar.
The Ceramic Tile in Architecture and Interior Design Awards celebrated their first decade
by putting together an exceptional jury chaired by internationally renowned architect
Benedetta Tagliabue, herself a two-time award winner. This year’s winning projects were
once again of outstandingly high calibre and showcased a huge range of applications
for ceramic coverings.
Iridescent ceramic tiles are the hero in this design, which won the tenth edition of the Awards. Photos: David Frutos.
“AUDITORIUM AND HOUSE OF MUSIC
IN ALGUEÑA (ALICANTE)” IS WINNER
OF TENTH ROUND OF AWARDS
he jury for the 10th Ceramic Tile in Architecture and Interior Design Awards decided to
award first prize in the Architecture category to
“MUCA”, a project by the C O R Jesús Olivares
+ Miguel Ródenas practise. The jury was particularly impressed by “the intelligent use of the
scant financial resources that were available
and the expressiveness of the iridescent cera-
mic cladding, which is the star performer as it
changes with the varying light and harmonises
with the site and the surrounding construction.”
In the interior design category first prize went
to “Casa Collage in Call Street in Girona” by
bosch.capdeferro arquitectures - (Elisabet Capdeferro y Ramón Bosch).
The jury liked the poetic and intelligent use of
existing ceramic tiles. The way the tiles have
been uses and combined reveals a highly positive approach in an execution that relates
marvellously to the other materials.
Continues on page 12...
DEGREE PROJECTS CATEGORY
The jury wanted to single out two of the many
projects entered for the architecture category of
the competition. Both came from prestigious
international firms: the “Auditorio Municipal de
Teudela” (“Teudela Municipal Auditorium”) by
Francisco Mangado and the “Universidad Popular Infantil de Gandía” (“Children’s University of
Gandía”) by Ángela García de Paredes and Ignacio Pedrosa (Paredes Pedrosa Arquitectos).
Last but not least the Ceramic Tile Awards
include a category designed to give recognition to the best Degree Project by a student
of architecture in which ceramic tile plays a
In the interior design category the jury also wanted to recognise the Fira 2 underground station
on Line 9 of Barcelona’s metro system by the
Toyo Ito practice, and awarded it a distinction.
The jury awarded first prize to “MOSAICO. Spa
baths, hotel and restaurant in Bath (England)”
by Patricia Bouzas Pascual, a student at the
Advanced School of Architecture of Madrid.
The jury also awarded three runner-up prizes
to the following projects: the “Support Centre
for Economies at Risk in the region of Kach-
The “Casa Collage” in Girona carried off the prize in the interior design category. Photos: José Hevia.
AS THE AWARDS
TURN TEN THEY
ALREADY SET THE BAR
FOR THE WORLD OF
chh in India” by Erika Sanz García from the
Madrid Higher Technical School of Architecture, “Metropolitan Device System (Agricultural
and Urban Recovery in La Vega de Granada)”
by Carlos Gor Gómez of the Granada Higher
Technical School of Architecture and the “Museum of Visigothic Art in Mérida” by José Antonio Millán Mena of the Madrid Higher Technical School of Architecture.
The Teulada Auditorium (Alicante) by Patxi Mangado. Photo: Roland Halbe.
The members of this year’s jury were of outstandingly high calibre. The chairman was Milanese architect Benedetta Tagliabue, who is
based in Barcelona and founded EMBT Arquitectes jointly with Enric Miralles. The EMBT
practise has twice been a winner of the Tile
Awards, once for its Parque Diagonal Mar project and again for its restoration of the Santa
Caterina Market in Barcelona. The others on
the jury were architects Andrés Jaque, João
Álvaro Rocha from Portugal and Mikko Heikkinen from Finland, Carlos Quintáns, editor of
Tectónica magazine, international designer
Toni Grilo and the Dean of the Official College
of Architects of the Comunidad Valenciana,
The two main categories of the Ceramic Tile
Awards (Architecture and Interior Design),
have a prize fund of 20,000 euros each whilst
the Degree Projects category’s prize fund is
8,000 euros. The Awards are sponsored by
The Universidad Popular Infantil (UPI) in Gandía by Paredes Pedrosa Arquitectos. Photo: Roland Halbe.
Vodaphone Spain, Endesa, Port Valencia European Regional Development Funds and IMPIVA.
The new Fira 2 metro station in Barcelona, designed by Japanese architect Toyo Ito, won an honourable in the
interior design category. Photo: Gori Salvà.
The Awards have evolved significantly
thanks to the increasingly high standard of
the designs submitted and the ever more
prestigious juries. Some of the work selected to receive accolades in the architecture
category over the last few years include:
the Paseo Marítimo de la Playa de Poniente
de Benidorm (West Beach Boardwalk in Benidorm, by Carlos Ferrater and Xavier Martí
Galí, OAB Office of Architecture in Barcelona),
the Renovation of Santa Caterina Market in
Barcelona (by Enric Miralles and Benedetta
Tagliabue, EMBT Arquitectes), the Peñíscola
Cogress Centre (by Paredes-Pedrosa Arquitectos), the Castilla-La Mancha Archives, by
Guillermo Vázquez Consuegra, the refurbishment of San Vicente Street in Burriana in
Castellón and the Spanish Pavilion at Expo
TILE OF SPAIN
Tile of Spain caused a sensation at the MADE Expo (Milan).
panish ceramic floor and wall tile umbrella
brand “Tile of Spain” made a spectacular
debut with its first time exhibiting at architecture and design for construction fair MADE Expo,
which took place in Milan (Italy) from 5th to
For its launch at MADE, the sector set up a
stunning installation designed by Valencian
architect José Ramón Tramoyeres (studio
GGlab). Titled “Fluidity”, the design sought to
illustrate the many different possibilities that
ceramic tiles offer for sustainable construction
and architecture professionals.
The thinking underpinning “Fluidity” was to
bring out the duality of contemporary ceramic,
Continues on page 16...
THE PRODUCTS USED TO BUILD THE SPACE WERE SUPPLIED
BY SPANISH MANUFACTURERS TAU, CERACASA, NATUCER,
CERÁMICA DECORATIVA AND CERÁMICA MAYOR
The outer skin was made of porcelain stoneware tiles that purify the air.
a form of versatility that makes it ideal for use
indoors and out, in domestic architecture and
in urban spaces. Ceramic flows from one space to another, facilitating movement between
public and private, indoors and outdoors.
What the architect has explored with “Fluidity”
is the play of a double skin in ceramic: an exterior skin made of tiles that purify the air and
an interior skin built of tubes made of extruded
Visitors to CEVISAMA (Valencia, 7th – 10th February)
will be able to view the Fluidity installation as part
of the Trans/Hitos: Spaces exhibit.
In parallel with its stand at MADE and in collaboration with Domus magazine Tile of Spain
organised a round table at which prestigious
architects Francisco Mangado, Xavier Martí
(OAB Arquitectes), Ítalo Rota, José Ramón Tramoyeres and Jonathan Olivares discussed the
potential for ceramic and its applications as
a covering for urban spaces from the point of
view of energy efficiency, comfort, accessibility and functionality. The moderator was Joseh
Grima, editor of Domus magazine
WAS TO ILLUSTRATE THE
VERSATILITY OF CERAMIC
SHOWROOM // LAST TRENDS
AZULEJOS ALCOR · VICTORIA SERIES · [email protected] · www.azulejosalcor.com
ETERNAL WOOD SERIES
[email protected] · www.azuliber.com
KLINKER GRES BISBAL SERIES
[email protected] · www.brancos.com
[email protected] · www.cristalceramicas.com
DOMUS SERIES / STYLJET COLLECTION
[email protected] · www.stnceramica.es
JAVEA JET SERIES
TIBET SERIES / COLLECTION STON-KER
[email protected] · www.porcelanosa.com
CERAMICS SERIES / EMPHASIS COLLECTION
[email protected] · www.dune.es
STYLE GRAFITO SERIES
[email protected] · www.metropol-ceramica.com
STATUARIO SERIES / PALLADIUM COLLECTION
[email protected] · www.venusceramica.com
[email protected] · www.azteca.es
DAINO REALE SQUARE SERIES / HD HQ COLLECTION
[email protected] · www.navarti.com
ART WOOD COLLECTION
Noticias y Eventos
ASCER INITIATES COLLABORATIVE VENTURE WITH
LIVERPOOL SCHOOL OF ARCHITECTURE
The “Illuminating through Ceramics” project – that ASCER has embarked
upon jointly with the University of Liverpool School of Architecture – is
the starting point for the Network of Ceramic Studies Departments’ new
collaborative ventures outside of Spain.
The Project is rolling out over the 2011-2012 academic year and is taking
an in-depth look at construction solutions using ceramic that provide a
means of making optimum use of solar energy in buildings. 43 4th-year
students are working on the project and the lecturer co-ordinating the
project is Rosa Urbano, a Spanish architect who teaches at the Liverpool
institution, is also an associate researcher at the Massachusetts Institute of Technology (MIT) and won the Degree Projects category of ASCER’s
Ceramic Tile in Architecture Awards in 2004.
As the Project rolls out students and teachers will receive visits from
leading architects and specialists in ceramic who will enhance their understanding of the architectural applications for ceramic coverings. The
best designs created during the course will be selected to be further developed by groups of 3-4 students who will then make models of them.
An exhibition is set be staged in October 2012 and a catalogue of the
most outstanding work published.
This new collaboration is being supported by the Spanish Institute for
Foreign Trade (ICEX), boosts ASCER’s links with the teaching of construction in the academic world and is part of the Network of Ceramic Studies
Departments in Schools of Architecture initiative
ROSA GRES OFFICIAL SUPPLIER
TO XIVth WORLD SWIMMING
The close on 40 years that Rosa Gres has
devoted to researching and developing products specifically for public swimming pools
led to the company being selected by the International Swimming Federation to cover the pools for the World Swimming Championships that
were held from 16th to 31st July 2011 in Shanghai, China.
The Shanghai championships project involved five spectacular indoor and
outdoor pools. The large scale of the work and its perfect execution from
beginning to end make Rosa Gres a key brand for projects that are highly
demanding of both technology and human resources.
Rosa Gres worked on the “VIII Asian Swimming Championships” in 2010
and the “XI National Games”, both of which were held in China. The company is currently designing the pools for the “Pan American Swimming
WORLD CERAMIC TILES FORUM
HELD IN MÉXICO
COLORKER STENGTHENS FOOTHOLD IN CHINESE
MARKET WITH OPENING OF 300M2 DISPLAY SPACE
Last August Colorker celebrated the grand opening of its new retail outlet
in Shanghai, which boasts a 300 m2 display area. It was given a very
warm welcome by the public with over a hundred visitors counted on just
its first day of opening. 16 roomsets and several work spaces make
up one of the company’s biggest displays in the country. Visitors at the
opening were able to see Colorker’s most innovative products, the most
outstanding of which were the porcelain stoneware series made using the
latest Tecktonia Digital Concept printing system
A delegation from ASCER attended the World Ceramic Tiles Forum
(WCTF), which took place recently in Mexico City. From 18th to 10th
October the global forum brought together floor and wall tile manufacturers from more than 15 countries, with almost the entire world’s
ceramic tile manufacturing base represented. The forum sessions
tackled issues such as the state of the global economy, trends in
ceramic tile production and consumption, commercial issues, energy,
product standardisation and other subjects relating to sustainability
and the environment.
The World Ceramic Tiles Forum was created in 1996 and represents the
“association of ceramic tile associations” from all over the world. The
various national associations hold annual meetings on a regular basis
at which they share information and identify the industry’s common