Patty`s - Patty Keck
Transcripción
Patty`s - Patty Keck
Patty’s Mission Statement To continually grow my business through referrals from clients whose expectations are far exceeded in every possible way and to build lifelong relationships with my customers based on trust, integrity and commitment to one another’s success. Patty Keck 760.681.6081 [email protected] www.pattykeck.com RESUME 2013 Year to date (July 1) Keck is the top producer at Sea Coast with sales volume in excess of $20,000,000 in homes sold. 2011, 2012 Patty finished the year as #1 TOP AGENT for Sea Coast Exclusive Properties companywide. 2010 After 20 years with RE/MAX and 30 years of selling real estate, Patty joined Sea Coast Exclusive Properties and finished #1 top sales producer company wide. www.PattyKeck.com 2006, 2007, 2008, 2009 Received the prestigious Platinum Award and finished #1 top producing agent in the Encinitas RE/MAX office. By October of 2007, Keck ranked #4 in California and Hawaii. 2005 Patty celebrated 25 years of selling real estate! She took the first half of the year reorganizing and developing a new market plan for the changing market. Working only the second half of '05, Patty was still able to earn the Platinum award and also finish in the top 1% of all agents in the Nation. 2004 Received the highest award offered at RE/MAX, the Chairman's Club. #33 for California and Hawaii, #77 nationally out of 77,000 agents, #1 at RE/MAX Associates, Encinitas. 2001, 2002, 2003 Received the highest awards offered by RE/MAX based on volume and production. Top100 agent in California and Hawaii region. 2000 Awarded #26 Internationally with RE/MAX out of 56,000 agents. #13 California out of 7200+ agents, RE/MAX associates Encinitas' Top Producing Agent. 1994-2009 #1 Producing agent for RE/MAX Associates, Encinitas, as well as receiving the platinum award each year. 1993 #1 top producing agent for RE/MAX Associates. Received Platinum award in spite of declining market conditions. Patty increased market share and production each year throughout the real estate recession. 1992 Joined RE/MAX and in the first quarter earned her place as #5 producing RE/MAX agent in San Diego. Winner of the 100% Club Award 1980-1991 Licensed real estate professional with Coldwell Banker and later Realty Executives in La Jolla. Business Strengths Patty is an expert in marketing and negotiation. She attends real estate seminars across the country on a regular basis in an effort to stay on top of not only North County's economy and market, but nationally as well. She is financially savvy and is gifted at problem solving with strong people skills. Patty is experienced in 1031 tax deferred exchanges, investment and income property. PATTY'S PROVEN MARKETING PLAN: 1. 2. 3. www.PattyKeck.com 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. Establish best list price to obtain top dollar for today’s market. The most important part of marketing is price. Recommend improvements or ways to stage your property for maximum appeal to buyers. Professionally photograph property for a wide variety of uses during marketing time, including a virtual tour. Submit property to the Multiple Listings Service (MLS) including submitting the maximum amount of photographs, plus virtual tour, and supplemental text for added description of upgrades, schools, neighborhood, etc. Email or deliver a copy of your MLS listing for your review and approval. Submit property to the broker caravan (open house), provide refreshments, and added incentives for agents to attend. Present power point presentation at broker pitch session, which is open to all real estate agents in the North County area on Wednesday morning, prior to broker caravan. Mail full color picture postcards to selected demographic areas. Design high quality color brochure to be placed inside home for buyers and agents. Create customized website with property address as URL. This will enable buyers to obtain all details regarding your property, schools, and other pertinent information. Install professional FOR SALE sign outside property and when needed, install directional sign. Install custom sign rider with property website, QR code, and text code (Please see next page for more information on this). Post your property on Realtor.com, Sea Coast website, Patty Keck’s website, Trulia and other strategic websites. Follow up on all showings and contact the agents for feedback, then pass this information on to you. Suggest changes based on buyer's objections or opinions if warranted. Present your home every week with full color advertisements in various major publications such as Union Tribune, North County Times, and Coast News. Arrange for open houses at your convenience and with your permission. Design an email brochure and send it to all agents county-wide. Personally answer ad and sign calls and promote the benefits of your property to potential buyers. In addition, pre-qualify buyers prior to setting up appointment to show your property. Contact top buyer’s agents and personally tell them about your property and email them the MLS listing. For your convenience, provide DocuSign, an electronic signature program, to easily sign documents from your computer. Aggressively negotiate on your behalf to obtain the best possible price and terms when presented with an offer. OBJECTIVES: 1. 2. 3. To get as many qualified buyers as possible into your home until it is sold. To keep you informed on all activities as they relate to your property. To assist you in getting the highest possible dollar value for your property. Custom Sign Riders with the Latest Technology! Custom property website with photos and property & community information. Potential buyers can scan Quick Response (QR) code on their phone and be directly linked to the custom mobile property website. Text code allows for potential buyers to receive quick and easy access to the property’s information and photos 24 hours a day, from anywhere on a mobile phone. Patty also receives a notification with the phone number of the person texting so she can follow-up immediately. Sign rider sits on top of “For Sale” sign in front of house making it quick and convenient for potential buyers to receive property information on their mobile device. Patty Compared To The Industry Patty’s Averages** for 2012 Average Sales Price: $946,460 Average Days on Market: 28 Average List to Sales Ratio: 96.4% Industry Averages* for 2012 Average Sales Price: $842,765 Average Days on Market: 66 Average List to Sales Ratio: 96% *Based on all detached homes sold in 92009 & 92024 in 2012 **Based on all homes sold by Patty in 2012 Patty Compared To The Industry Patty’s Averages** for 2011 Average Sales Price: $947,353 Average Days on Market: 48 Average List to Sales Ratio: 96% Industry Averages* for 2011 Average Sales Price: $744,648 Average Days on Market: 70 Average List to Sales Ratio: 94% *Based on detached homes in 92009, 92024, 92011, 92008, 92007 & 92010 zip codes **Based on all homes sold by Patty Patty’s Average Sales Price: $946,460 Average Days on Market: 28 Average List to Sales Ratio: 96.4% Average Sales Price: $958,935 Average Days on Market: 46 Average List to Sales Ratio: 96% Average Sales Price: $947,353 Average Days on Market: 48 Average List to Sales Ratio: 96% Average Sales Price: $872,653 Average Days on Market: 42.8 Average List to Sales Ratio: 98% Average Sales Price: $1,065,466 Average Days on Market: 16 Average List to Sales Ratio: 99.75% Average Sales Price: $911,000 Average Days on Market: 58 Average List to Sales Ratio: 96.5% Average Sales Price: $1,127,633 Average Days on Market: 16.08 Average List to Sales Ratio: 99.7% Average Sales Price: $779,227 Average Days on Market: 26 Average List to Sales Ratio: 98.3% Average Sales Price: $988,031 Average Days on Market: 58 Average List to Sales Ratio: 93.5% Average Sales Price: $792,233 Average Days on Market: 52 Average List to Sales Ratio: 96.7% Average Sales Price: $1,050,089 Average Days on Market: 36.5 Average List to Sales Ratio: 96.9% Average Sales Price: $629,640 Average Days on Market: 44 Average List to Sales Ratio: 97.5% Homes Sold by Patty 2405 La Tinada 1825 Eastwood Lane 3537 Corte Esperanza 3545 Corte Esperanza 7969 Paseo Esmerado 736 Caudor 3556 Bartlett Ave 1102 San Pablo Dr 352 La Mesa 3051 Camino Serbal 3519 Corte Esperanza 7947 Sitio Solana 3321 Camino Coronado 2611 Acuna 100 Sportfisher Dr #103 3583 Corte Castillo 27364 Kiavo Drive 3686 Lone Dove 3602 Corte Luisa 172 Las Canas 292 Chinquapin 2140 Orinda 7985 La Brusca 12467 Golden Eye 3450 Corte Sonrisa 3588 Corte Castillo 3471 Paseo Ancho 7995 Paseo Emerado 350 Luiseno Ave 4786 Beaumont 3453 Bumann 235 Lolita 3187 Lone Jack 27713 Highway 79 7759 Calle Mejor 959 Hermes 2409 Jacaranda 444 El Camino Real #147 3007 Rancho Del Canon 6646 Elegant Tern Place 915 Nardo 4786 Beaumont 6767 Friars Road 1658 Avenida La Posta 1345 Eolus 1211 Windstar 1321 Calla Goya 2216 Summerhill 3491 Camino Corte 3314 Avenida Anacapa 6193 Wolfstar 2334 Keats 2614 Half Dome 3727 Linda Vista 3301 Avenida Anacapa 3376 Lone Hill 7928 Avenida Diestro 2200 Camino Robledo 2979 Lone Jack 3418 Circulo Adorno 468 Sandalwood 7915 Corte Cardo 4247 Arden 3468 Corte Curva 3321 Corte Verso 2440 Pamo 3273 Rim Rock 1411 Willowgreen 2289 Eastbrook 7946 Sitio Vaquero 2711 Socorro Lane 3433 Lone Jack 13097 Dressage Lane 3602 Corte Luisa 3425 Camino Corte 2247 Via Tiempo 435 Dunsmore 3338 Camino Coronado 3632 Chesire Ave 341 Via Almansa 3402 Calle Margarita 1751 Sienna Canyon 3310 Avenida Anacapa 3472 Calle Margarita 1208 Rancho Encinitas 3403 Via Monte Verde 1608 Caminito Barlovento 3603 Corte Castillo 2968 Avenida Ciruela 7931 Corte Domingo 677 Camino De Archidea 2906 Avenida Castana 3266 Avenida De Sueno 3319 Cabo Court 3372 Avenida Nieve 1742 Bella Laguna 3574 Camino Arena 3537 Corte Esperanza 8004 Paseo Alisa 2167 Avenida Toronja 7878 Paseo Almendro 3587 Corte Castillo 830 Jamaica Court 3450 Corte Sonrisa 2968 Avenida Ciruela 2996 Camino Serbal 1629 Willowhaven Road 3383 Avenida Nieve 2843 Camino Serbal 43976 Alencon Court 7954 Sitio Nispero 24539 Del Amo Road 2921 Via Pepita 2918 Sombrosa Street 3377 Avenida Nieve 2912 Via Pepita 8050 Calle Pinon 7912 Via Ensenada 3220 Corte Del Cruce 3286 Avenida Del Alba 3594 Corte Luisa 1610 Avenida La Posta 3554 Camino Arena 3016 Cadencia 2890 Rancho Cortes 3371 Calle Tres Vistas 3452 Camino Corte 8057 Sitio Toledo 38220 Highway 94 7967 Calle Posada 3523 Corte Esperanza 852 Genoa 8003 Sitio Caucho 8067 Avenida Secreto 1316 Blue Heron Patty Represented the Buyer Patty Represented Both the Buyer & Seller Patty Represented the Seller Patty Keck Homes Sold by Patty 1412 Ocean Crest 7991 Paseo Esmerado 176 Grandview 762 Sparta Drive 175 Grandview 1945 Avenida La Posta 739 Avenida Abeja 555 Lynwood Drive 4670 Barcelona Way 3462 Camino Largo 8108 Calle Catalonia 7687 Circulo Sequoia 3313 Avenida Anacapa 902 Passiflora 1499 Cascadia Lane 4094 Mississippi 1645 Willowhaven 1961 Avenida Joaquin 1434 Lauren Court 1416 Wildmeadow 3408 Camino Corte 1350 Las Flores 2348 Sumerwind 8003 Paseo Esmerado 3566 Avenida Pantera 1959 Misty Circle 3524 Avenida Pantera 2892 Camino Serbal 6959 Via Mariposa 2363 Casa Hermosa 7961 Via Orilla 8016 Paseo Esmerado 2525 Burgener 3425 Camino Corte 7932 La Capela 3376 Avenida Nieve 3207 Corte Bosque 3571 Corte Rosado 2825 Carrillo Way 8108 Calle Catalonia 3265 Brookside Lane 3311 Corte Del Cruce 2825 Carrillo Way 3420 Adams Run 2843 Camino Serbal 1757 Sky Loft 1741 Gascony 2804 Rancho Costero 1381 Ranch Road 865 Genoa 3372 Corte Panorama 6629 Santa Isabel 2401 Solazar 1466 Lauren Court 3332 Calle San Blas 3320 Corte Del Cruce 3650 Fortuna Ranch 4447 Calle Mar de Armonia 6959 Via Mariposa Norte 3488 Camino Largo 3433 Lone Jack Road 523 Anchorage 2976 Camino Serbal 453 Willowspring Dr. N 457 Via Ultimo 3594 Corte Luisa 7946 Sitio Vaquero 6249 Paseo Alta Rico 2940 Cacatua 554 Cole Ranch Road 7996 Paseo Esmerado 1952 Galveston 508 Kristen Court 606 Stanley Street 3419 Corte Sonrisa 2414 Summerhill Dr. 1111 Eureka 3028 Avenida Ciruela 974 Glen Arbor 2164 Avenida Toronja 4447 Calle Armonia 2412 Calle San Miguel 2327 Hartford 27721 Highway 79 3523 Corte Esperanza 1836 Stonebrook Ln 1912 Ursina Place 8050 Calle Pinon 12469 Hickory Court 3250 Venado 2152 Cosmo Way #77 2150 Cosmo Way #78 3228 Circa De Tierra 2401 Summerhill 215 2nd Street #103 1159 Saxony 14428 Rancho Santa Fe Lakes 3070 Camino Limero 7675 Galleon 1912 Ursina 8371 Haaland Glen 7940 Sitio Solana 961 Brittany 3007 Rancho Del Canon 652 Matagual 2959 Lone Jack 3584 Avenida Pantera 2150 Whisperwind 5151 Bella Collina 7948 Paseo Esmerado 3436 Cameo 7987 Paseo Esmerado 5216 Maynard 4575 Vereda Mar Ponderosa 5462 Coach Lane 7976 Paseo Esmerado 4706 Caminito Eva 2320 La Costa Ave 3468 Paseo Ancho 352 Winsome 2855 Vista Marianna 3554 Camino Arena 601-603 Neptune 3221 Piragua 3250 Venado 3033 Camino Serbal 1658 Avenida La Posta 8067 Avenida Secreto 361 Rancho Santa Fe Rd. 432 Edgehill 3805 Sierra Morena 2458 Calle San Clemente 3484 Camino Largo 7913 Vista Canela 1520 Calle Narciss Patty Represented the Buyer Patty Represented Both the Buyer & Seller Patty Represented the Seller Patty Keck Homes Sold by Patty 3715 Copper Crest 1102 Kildeer 7910 Sitio Catana 6946 Brass Place 1705 Blackbird Circle 2711 Socorro 6586 Petunia Place 1564 Lake Drive 8135 Paseo Taxco 248 Hillcrest 6709 Cantil 13552 Jadestone Way 355 Via Montanosa 7348 El Fuerte 3444Camino Alegre 3460 Corte Sonrisa 24539 Del Amo 4005 Carmel View WHAT’S IT WORTH? By Raymond Brown You Can Avoid Needless Haggling Over Sale Prices A real estate agent I know recently asked me if I had time for “one quick question.” I realize quick questions usually aren’t, but I said okay, anyhow. Big mistake. That was the last thing I said for five minutes. She launched into a rambling monologue about how hard she’s been working, how many houses she has to show buyers because they’ve become even more picky and how difficult the market has gotten lately. “So what’s your question?” I asked when she paused ever so briefly to catch her breath. “I’m really frustrated. How can I get people to write buying offers? There’s so much more haggling today. Running back and forth with offers, counter offers and counter-counter offers is driving me nuts.” Fine-tuning a contract’s terms of sale generates counter offers and counter-counter offers. It’s an unavoidable consequence of true negotiation. Ironically, some sellers provoke needless counter offers by their unwise pricing. These sellers insist on leaving room to negotiate in the asking price when their house first goes on the market because they “know” buyers never pay full asking price. This practice becomes a self-fulfilling prophecy. Today’s buyers are extremely price sensitive. They spend months touring property to educate themselves on the difference between asking prices and Patty Keck fair market value. Educated buyers don’t need agents to tell them which houses are priced to sell and which are overpriced. They know. When educated buyers write up an offer on an overpriced house, their offering price is usually on the low side so they’ll have room to negotiate with the sellers. What goes around, comes around. Suppose, for instance, a house’s fair market value is $300,000. If the seller put it on the market at $330,000 to give themselves a 10 percent negotiating cushion and the buyers offer $270,000 for the same reason, the buyers and sellers start out $60,000 apart. It takes a lot of extra negotiating to bridge such a huge gap. If you want to avoid needless haggling over price, don’t create a price gap. Smart sellers don’t leave room to negotiate. They price their house to sell as soon as it hits the market. They know educated buyers will snap it up. Their defense against buyers who insist on making a low-ball offer is to categorically reject the offer. Smart buyers do the same thing. Instead of coming in low to leave room to negotiate, they make an buying offer right off the bat. If the sellers refuse to accept hard evidence in the form of recent sales of comparable houses in the neighborhood, don’t waste time negotiating. They aren’t sellers, they’re property owners masquerading as sellers. ACTIVITY www.PattyKeck.com SELLING PRICE VS. TIMING 1 2 3 4 WEEKS 5 6 7 8 Timing is extremely important in the real estate market. The graph illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning. A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore, it has the highest chances of a sale when it is new on the market. THE IMPORTANCE OF INTELLIGENT PRICING As the triangle illustrates, more buyers purchase their properties at the market value than above market value. The percentage increases even further when the price drops below market value. Therefore, if you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your chances for a sale. Patty Keck ASKING PRICE +15% +10% Market Value -10% -15% 10% PERCENTAGE OF BUYERS 30% 60% 75% 90% www.PattyKeck.com THE MARKET VALUE OF YOUR HOME IS DETERMINED IN SEVERAL WAYS THE MARKET VALUE OF YOUR HOME IS NOT: 1. 2. 3. 4. 5. 6. 7. 8. 9. What you have in it. What you need out of it. What you want. What it is appraised for. What you heard your neighbor’s house sold for. What the tax office says it is worth. How much it is insured for. Based on memories and treasures. Based on prices of homes where you are moving. THE TRUE MARKET VALUE OF YOUR HOME IS: What the buyer is willing to pay for your property 1. Based on today’s market 2. Based on today’s competition. 3. Based on today’s financing. 4. Based on today’s economic condition. 5. Based on the buyer’s perception of condition. 6. Based on location. 7. Based on marketing time. PROPERTIES THAT SELL IN TODAY’S MARKET: On a scale of 1-10, the “10’s” are the ones that are selling. How can your property be a “10”? 1. By improving the condition dramatically. 2. By offering good items. 3. By improving the way the home shows. 4. By adjusting the price. AS YOU ADVANCE THROUGH YOUR MARKETING PERIOD, YOU MAY OBSERVE SOME WARNINGS: 1. REALTOR® elimination - if the REALTORS® are not previewing it or if they preview and do not show it, they are eliminating it. 2. BUYER elimination - if it is being shown with no results, the BUYERS are finding better properties to buy and they are eliminating the property. IN EITHER CASE, THIS IS USUALLY AN INDICATION THAT YOUR HOME IS NOT PRICED AT MARKET VALUE Remember: Price overcomes all objections