Patty`s - Patty Keck

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Patty`s - Patty Keck
Patty’s Mission
Statement
To continually grow my business
through referrals from clients
whose expectations are far
exceeded in every possible way and
to build lifelong relationships with
my customers based on trust,
integrity and commitment to one
another’s success.
Patty
Keck
760.681.6081
[email protected]
www.pattykeck.com
RESUME
2013
Year to date (July 1) Keck is the top producer at Sea Coast with sales volume in excess of
$20,000,000 in homes sold.
2011, 2012
Patty finished the year as #1 TOP AGENT for Sea Coast Exclusive Properties
companywide.
2010
After 20 years with RE/MAX and 30 years of selling real estate, Patty joined Sea Coast
Exclusive Properties and finished #1 top sales producer company wide.
www.PattyKeck.com
2006, 2007, 2008, 2009 Received the prestigious Platinum Award and finished #1 top producing agent in the
Encinitas RE/MAX office. By October of 2007, Keck ranked #4 in California and Hawaii.
2005
Patty celebrated 25 years of selling real estate! She took the first half of the year
reorganizing and developing a new market plan for the changing market. Working only the
second half of '05, Patty was still able to earn the Platinum award and also finish in the top
1% of all agents in the Nation.
2004
Received the highest award offered at RE/MAX, the Chairman's Club. #33 for
California and Hawaii, #77 nationally out of 77,000 agents, #1 at RE/MAX Associates,
Encinitas.
2001, 2002, 2003
Received the highest awards offered by RE/MAX based on volume and production.
Top100 agent in California and Hawaii region.
2000
Awarded #26 Internationally with RE/MAX out of 56,000 agents. #13 California out of
7200+ agents, RE/MAX associates Encinitas' Top Producing Agent.
1994-2009
#1 Producing agent for RE/MAX Associates, Encinitas, as well as receiving the platinum
award each year.
1993
#1 top producing agent for RE/MAX Associates. Received Platinum award in spite of
declining market conditions. Patty increased market share and production each year
throughout the real estate recession.
1992
Joined RE/MAX and in the first quarter earned her place as #5 producing RE/MAX agent in
San Diego. Winner of the 100% Club Award
1980-1991
Licensed real estate professional with Coldwell Banker and later Realty Executives in La
Jolla.
Business Strengths
Patty is an expert in marketing and negotiation. She attends real estate seminars across the country on a
regular basis in an effort to stay on top of not only North County's economy and market, but nationally as
well. She is financially savvy and is gifted at problem solving with strong people skills. Patty is experienced
in 1031 tax deferred exchanges, investment and income property.
PATTY'S PROVEN MARKETING PLAN:
1.
2.
3.
www.PattyKeck.com
4.
5.
6.
7.
8.
9.
10.
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12.
13.
14.
15.
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20.
21.
Establish best list price to obtain top dollar for today’s market. The most important
part of marketing is price.
Recommend improvements or ways to stage your property for maximum appeal to
buyers.
Professionally photograph property for a wide variety of uses during marketing time,
including a virtual tour.
Submit property to the Multiple Listings Service (MLS) including submitting the
maximum amount of photographs, plus virtual tour, and supplemental text for added
description of upgrades, schools, neighborhood, etc.
Email or deliver a copy of your MLS listing for your review and approval.
Submit property to the broker caravan (open house), provide refreshments, and
added incentives for agents to attend.
Present power point presentation at broker pitch session, which is open to all real
estate agents in the North County area on Wednesday morning, prior to broker
caravan.
Mail full color picture postcards to selected demographic areas.
Design high quality color brochure to be placed inside home for buyers and agents.
Create customized website with property address as URL. This will enable buyers to
obtain all details regarding your property, schools, and other pertinent information.
Install professional FOR SALE sign outside property and when needed, install
directional sign.
Install custom sign rider with property website, QR code, and text code (Please see
next page for more information on this).
Post your property on Realtor.com, Sea Coast website, Patty Keck’s website, Trulia
and other strategic websites.
Follow up on all showings and contact the agents for feedback, then pass this
information on to you. Suggest changes based on buyer's objections or opinions if
warranted.
Present your home every week with full color advertisements in various major
publications such as Union Tribune, North County Times, and Coast News.
Arrange for open houses at your convenience and with your permission.
Design an email brochure and send it to all agents county-wide.
Personally answer ad and sign calls and promote the benefits of your property to
potential buyers. In addition, pre-qualify buyers prior to setting up appointment to
show your property.
Contact top buyer’s agents and personally tell them about your property and email
them the MLS listing.
For your convenience, provide DocuSign, an electronic signature program, to easily
sign documents from your computer.
Aggressively negotiate on your behalf to obtain the best possible price and terms when
presented with an offer.
OBJECTIVES:
1.
2.
3.
To get as many qualified buyers as possible into your home until it is sold.
To keep you informed on all activities as they relate to your property.
To assist you in getting the highest possible dollar value for your property.
Custom Sign Riders with the Latest
Technology!
Custom property
website with photos
and property &
community
information.
Potential buyers can scan Quick
Response (QR) code on their
phone and be directly linked to
the custom mobile property
website.
Text code allows for potential buyers to
receive quick and easy access to the
property’s information and photos 24 hours
a day, from anywhere on a mobile phone.
Patty also receives a notification with the
phone number of the person texting so she
can follow-up immediately.
Sign rider sits on top of
“For Sale” sign in front of
house making it quick and
convenient for potential
buyers to receive property
information on their
mobile device.
Patty Compared To
The Industry
Patty’s Averages** for 2012
Average Sales Price: $946,460  Average Days on Market: 28
Average List to Sales Ratio: 96.4%
Industry Averages* for 2012
Average Sales Price: $842,765  Average Days on Market: 66
Average List to Sales Ratio: 96%
*Based on all detached homes sold in 92009 & 92024 in 2012
**Based on all homes sold by Patty in 2012
Patty Compared To
The Industry
Patty’s Averages** for 2011
Average Sales Price: $947,353  Average Days on Market: 48
Average List to Sales Ratio: 96%
Industry Averages* for 2011
Average Sales Price: $744,648  Average Days on Market: 70
Average List to Sales Ratio: 94%
*Based on detached homes in 92009, 92024, 92011, 92008, 92007 & 92010 zip codes
**Based on all homes sold by Patty
Patty’s
Average Sales Price: $946,460
Average Days on Market: 28
Average List to Sales Ratio: 96.4%
Average Sales Price: $958,935
Average Days on Market: 46
Average List to Sales Ratio: 96%
Average Sales Price: $947,353
Average Days on Market: 48
Average List to Sales Ratio: 96%
Average Sales Price: $872,653
Average Days on Market: 42.8
Average List to Sales Ratio: 98%
Average Sales Price: $1,065,466
Average Days on Market: 16
Average List to Sales Ratio: 99.75%
Average Sales Price: $911,000
Average Days on Market: 58
Average List to Sales Ratio: 96.5%
Average Sales Price: $1,127,633
Average Days on Market: 16.08
Average List to Sales Ratio: 99.7%
Average Sales Price: $779,227
Average Days on Market: 26
Average List to Sales Ratio: 98.3%
Average Sales Price: $988,031
Average Days on Market: 58
Average List to Sales Ratio: 93.5%
Average Sales Price: $792,233
Average Days on Market: 52
Average List to Sales Ratio: 96.7%
Average Sales Price: $1,050,089
Average Days on Market: 36.5
Average List to Sales Ratio: 96.9%
Average Sales Price: $629,640
Average Days on Market: 44
Average List to Sales Ratio: 97.5%
Homes Sold by Patty
2405 La Tinada
1825 Eastwood Lane
3537 Corte Esperanza
3545 Corte Esperanza
7969 Paseo Esmerado
736 Caudor
3556 Bartlett Ave
1102 San Pablo Dr
352 La Mesa
3051 Camino Serbal
3519 Corte Esperanza
7947 Sitio Solana
3321 Camino Coronado
2611 Acuna
100 Sportfisher Dr #103
3583 Corte Castillo
27364 Kiavo Drive
3686 Lone Dove
3602 Corte Luisa
172 Las Canas
292 Chinquapin
2140 Orinda
7985 La Brusca
12467 Golden Eye
3450 Corte Sonrisa
3588 Corte Castillo
3471 Paseo Ancho
7995 Paseo Emerado
350 Luiseno Ave
4786 Beaumont
3453 Bumann
235 Lolita
3187 Lone Jack
27713 Highway 79
7759 Calle Mejor
959 Hermes
2409 Jacaranda
444 El Camino Real #147
3007 Rancho Del Canon
6646 Elegant Tern Place
915 Nardo
4786 Beaumont
6767 Friars Road
1658 Avenida La Posta
1345 Eolus
1211 Windstar
1321 Calla Goya
2216 Summerhill
3491 Camino Corte
3314 Avenida Anacapa
6193 Wolfstar
2334 Keats
2614 Half Dome
3727 Linda Vista
3301 Avenida Anacapa
3376 Lone Hill
7928 Avenida Diestro
2200 Camino Robledo
2979 Lone Jack
3418 Circulo Adorno
468 Sandalwood
7915 Corte Cardo
4247 Arden
3468 Corte Curva
3321 Corte Verso
2440 Pamo
3273 Rim Rock
1411 Willowgreen
2289 Eastbrook
7946 Sitio Vaquero
2711 Socorro Lane
3433 Lone Jack
13097 Dressage Lane
3602 Corte Luisa
3425 Camino Corte
2247 Via Tiempo
435 Dunsmore
3338 Camino Coronado
3632 Chesire Ave
341 Via Almansa
3402 Calle Margarita
1751 Sienna Canyon
3310 Avenida Anacapa
3472 Calle Margarita
1208 Rancho Encinitas
3403 Via Monte Verde
1608 Caminito Barlovento
3603 Corte Castillo
2968 Avenida Ciruela
7931 Corte Domingo
677 Camino De Archidea
2906 Avenida Castana
3266 Avenida De Sueno
3319 Cabo Court
3372 Avenida Nieve
1742 Bella Laguna
3574 Camino Arena
3537 Corte Esperanza
8004 Paseo Alisa
2167 Avenida Toronja
7878 Paseo Almendro
3587 Corte Castillo
830 Jamaica Court
3450 Corte Sonrisa
2968 Avenida Ciruela
2996 Camino Serbal
1629 Willowhaven Road
3383 Avenida Nieve
2843 Camino Serbal
43976 Alencon Court
7954 Sitio Nispero
24539 Del Amo Road
2921 Via Pepita
2918 Sombrosa Street
3377 Avenida Nieve
2912 Via Pepita
8050 Calle Pinon
7912 Via Ensenada
3220 Corte Del Cruce
3286 Avenida Del Alba
3594 Corte Luisa
1610 Avenida La Posta
3554 Camino Arena
3016 Cadencia
2890 Rancho Cortes
3371 Calle Tres Vistas
3452 Camino Corte
8057 Sitio Toledo
38220 Highway 94
7967 Calle Posada
3523 Corte Esperanza
852 Genoa
8003 Sitio Caucho
8067 Avenida Secreto
1316 Blue Heron
Patty Represented the Buyer
Patty Represented Both the Buyer & Seller
Patty Represented the Seller
Patty
Keck
Homes Sold by Patty
1412 Ocean Crest
7991 Paseo Esmerado
176 Grandview
762 Sparta Drive
175 Grandview
1945 Avenida La Posta
739 Avenida Abeja
555 Lynwood Drive
4670 Barcelona Way
3462 Camino Largo
8108 Calle Catalonia
7687 Circulo Sequoia
3313 Avenida Anacapa
902 Passiflora
1499 Cascadia Lane
4094 Mississippi
1645 Willowhaven
1961 Avenida Joaquin
1434 Lauren Court
1416 Wildmeadow
3408 Camino Corte
1350 Las Flores
2348 Sumerwind
8003 Paseo Esmerado
3566 Avenida Pantera
1959 Misty Circle
3524 Avenida Pantera
2892 Camino Serbal
6959 Via Mariposa
2363 Casa Hermosa
7961 Via Orilla
8016 Paseo Esmerado
2525 Burgener
3425 Camino Corte
7932 La Capela
3376 Avenida Nieve
3207 Corte Bosque
3571 Corte Rosado
2825 Carrillo Way
8108 Calle Catalonia
3265 Brookside Lane
3311 Corte Del Cruce
2825 Carrillo Way
3420 Adams Run
2843 Camino Serbal
1757 Sky Loft
1741 Gascony
2804 Rancho Costero
1381 Ranch Road
865 Genoa
3372 Corte Panorama
6629 Santa Isabel
2401 Solazar
1466 Lauren Court
3332 Calle San Blas
3320 Corte Del Cruce
3650 Fortuna Ranch
4447 Calle Mar de Armonia
6959 Via Mariposa Norte
3488 Camino Largo
3433 Lone Jack Road
523 Anchorage
2976 Camino Serbal
453 Willowspring Dr. N
457 Via Ultimo
3594 Corte Luisa
7946 Sitio Vaquero
6249 Paseo Alta Rico
2940 Cacatua
554 Cole Ranch Road
7996 Paseo Esmerado
1952 Galveston
508 Kristen Court
606 Stanley Street
3419 Corte Sonrisa
2414 Summerhill Dr.
1111 Eureka
3028 Avenida Ciruela
974 Glen Arbor
2164 Avenida Toronja
4447 Calle Armonia
2412 Calle San Miguel
2327 Hartford
27721 Highway 79
3523 Corte Esperanza
1836 Stonebrook Ln
1912 Ursina Place
8050 Calle Pinon
12469 Hickory Court
3250 Venado
2152 Cosmo Way #77
2150 Cosmo Way #78
3228 Circa De Tierra
2401 Summerhill
215 2nd Street #103
1159 Saxony
14428 Rancho Santa Fe Lakes
3070 Camino Limero
7675 Galleon
1912 Ursina
8371 Haaland Glen
7940 Sitio Solana
961 Brittany
3007 Rancho Del Canon
652 Matagual
2959 Lone Jack
3584 Avenida Pantera
2150 Whisperwind
5151 Bella Collina
7948 Paseo Esmerado
3436 Cameo
7987 Paseo Esmerado
5216 Maynard
4575 Vereda Mar Ponderosa
5462 Coach Lane
7976 Paseo Esmerado
4706 Caminito Eva
2320 La Costa Ave
3468 Paseo Ancho
352 Winsome
2855 Vista Marianna
3554 Camino Arena
601-603 Neptune
3221 Piragua
3250 Venado
3033 Camino Serbal
1658 Avenida La Posta
8067 Avenida Secreto
361 Rancho Santa Fe Rd.
432 Edgehill
3805 Sierra Morena
2458 Calle San Clemente
3484 Camino Largo
7913 Vista Canela
1520 Calle Narciss
Patty Represented the Buyer
Patty Represented Both the Buyer & Seller
Patty Represented the Seller
Patty
Keck
Homes Sold by Patty
3715 Copper Crest
1102 Kildeer
7910 Sitio Catana
6946 Brass Place
1705 Blackbird Circle
2711 Socorro
6586 Petunia Place
1564 Lake Drive
8135 Paseo Taxco
248 Hillcrest
6709 Cantil
13552 Jadestone Way
355 Via Montanosa
7348 El Fuerte
3444Camino Alegre
3460 Corte Sonrisa
24539 Del Amo
4005 Carmel View
WHAT’S IT WORTH?
By Raymond Brown
You Can Avoid Needless
Haggling Over Sale Prices
A real estate agent I know recently
asked me if I had time for “one quick
question.” I realize quick questions
usually aren’t, but I said okay, anyhow.
Big mistake. That was the last thing
I said for five minutes. She launched
into a rambling monologue about how
hard she’s been working, how many
houses she has to show buyers because
they’ve become even more picky and
how difficult the market has gotten
lately.
“So what’s your question?” I asked
when she paused ever so briefly to
catch her breath.
“I’m really frustrated. How can I get
people to write buying offers? There’s
so much more haggling today. Running
back and forth with offers, counter
offers and counter-counter offers is
driving me nuts.”
Fine-tuning a contract’s terms of sale
generates counter offers and counter-counter
offers. It’s an unavoidable
consequence of true negotiation.
Ironically, some sellers provoke
needless counter offers by their unwise
pricing. These sellers insist on leaving
room to negotiate in the asking price
when their house first goes on the
market because they “know” buyers
never pay full asking price. This
practice becomes a self-fulfilling
prophecy.
Today’s buyers are extremely price
sensitive. They spend months touring
property to educate themselves on the
difference between asking prices and
Patty
Keck
fair market value. Educated buyers
don’t need agents to tell them which
houses are priced to sell and which are
overpriced. They know.
When educated buyers write up an
offer on an overpriced house, their
offering price is usually on the low side
so they’ll have room to negotiate with
the sellers. What goes around, comes
around.
Suppose, for instance, a house’s fair
market value is $300,000. If the seller
put it on the market at $330,000 to give
themselves a 10 percent negotiating
cushion and the buyers offer
$270,000 for the same reason, the
buyers and sellers start out $60,000
apart. It takes a lot of extra negotiating
to bridge such a huge gap.
If you want to avoid needless
haggling over price, don’t create a price
gap. Smart sellers don’t leave room to
negotiate. They price their house to sell
as soon as it hits the market. They
know educated buyers will snap it up.
Their defense against buyers who insist
on making a low-ball offer is to
categorically reject the offer.
Smart buyers do the same thing.
Instead of coming in low to leave room
to negotiate, they make an buying offer
right off the bat. If the sellers refuse to
accept hard evidence in the form of
recent sales of comparable houses in
the neighborhood, don’t waste time
negotiating. They aren’t sellers, they’re
property owners masquerading as
sellers.
ACTIVITY
www.PattyKeck.com
SELLING PRICE VS. TIMING
1
2
3
4
WEEKS
5
6
7
8
Timing is extremely
important in the real
estate market. The
graph illustrates the
importance of
placing your
property on the
market at a realistic
price and terms from
the very beginning. A
property attracts the
most excitement and
interest from the real
estate community
and potential buyers
when it is first listed;
therefore, it has the
highest chances of a
sale when it is new on
the market.
THE IMPORTANCE OF INTELLIGENT PRICING
As the triangle illustrates,
more buyers purchase
their properties at the
market value than above
market value. The
percentage increases even
further when the price
drops below market value.
Therefore, if you price
your property at market
value, you are exposing it
to a much greater
percentage of prospective
buyers and you are
increasing your chances
for a sale.
Patty
Keck
ASKING
PRICE
+15%
+10%
Market
Value
-10%
-15%
10%
PERCENTAGE
OF BUYERS
30%
60%
75%
90%
www.PattyKeck.com
THE MARKET VALUE OF YOUR HOME IS
DETERMINED IN SEVERAL WAYS
THE MARKET VALUE OF YOUR HOME IS NOT:
1.
2.
3.
4.
5.
6.
7.
8.
9.
What you have in it.
What you need out of it.
What you want.
What it is appraised for.
What you heard your neighbor’s house sold for.
What the tax office says it is worth.
How much it is insured for.
Based on memories and treasures.
Based on prices of homes where you are moving.
THE TRUE MARKET VALUE OF YOUR HOME IS:
What the buyer is willing to pay for your property
1. Based on today’s market
2. Based on today’s competition.
3. Based on today’s financing.
4. Based on today’s economic condition.
5. Based on the buyer’s perception of condition.
6. Based on location.
7. Based on marketing time.
PROPERTIES THAT SELL IN TODAY’S MARKET:
On a scale of 1-10, the “10’s” are the ones that are selling. How can your property
be a “10”?
1. By improving the condition dramatically.
2. By offering good items.
3. By improving the way the home shows.
4. By adjusting the price.
AS YOU ADVANCE THROUGH YOUR MARKETING PERIOD, YOU MAY OBSERVE
SOME WARNINGS:
1. REALTOR® elimination - if the REALTORS® are not previewing it or if they
preview and do not show it, they are eliminating it.
2. BUYER elimination - if it is being shown with no results, the BUYERS are finding
better properties to buy and they are eliminating the property.
IN EITHER CASE, THIS IS USUALLY AN INDICATION THAT YOUR HOME IS NOT PRICED
AT MARKET VALUE
Remember: Price overcomes all objections

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