Apresentação do PowerPoint - International Pasta Organisation
Transcripción
Apresentação do PowerPoint - International Pasta Organisation
Who are the Consumers? A Serious Disconnect Most pasta makers and many pasta industry decision makers are men; Most pasta products are bought by women and women influence most of the other purchasing decisions. Nielsen – Global Consumer Members ~ 80% Pasta ~ 70% Bread & Cakes 1. President: presidê[email protected] 2. Lawyer: jurí[email protected] 3. Food Engineer: té[email protected] 4. Financial & Administrative [email protected] Press Office: Tree Comunicação Brazilian Pasta Market Dry 80% Noodles 15% Fresh 05% Brazilian Pasta Market Sales: 1.2 million tons/year Income $ 3.1 billion/year Per Capita 6.1 kg Penetration (%) 2011 Total Massas Total Pasta 2012 99,7 99,6 Dry Pasta Massa Seca/Caseira Massa Fresca 98,8 98,7 Fresh Pasta 30,2 29,9 Noodles Massa Instantânea 90,9 Bread Pão Industrializado Bolo Pronto Industrializado 90,9 71,2 71,3 Cake 40,7 44,8 8 © Kantar Worldpanel Partners Strategy Reduce Tax Increase per capita consumption Wellness Best Food What makes you fat ? What makes you fat ? Diets Atkins Diet Beverly Hills Diet Bride Diet South Beach Blood Type Diet Moon Diet Zero Flour Zero Gluten NPA Annual Meeting - 2013 Scientific Consensus Statement Scientific Consensus Statement Signatories: Sara Baer-Sinnott - United States 1. Nuno Borges, PhD - Portugal 2. Hector Bourges, MD, PhD – Mexico 3. Sergio Britos - Argentina 4. Rosamaria Da Re, PhD - Brazil 5. Marta Garaulet Aza, PhD, Dr.PH - Spain 6. Oscar F. Herrán, MSc - Colombia 7. Cyril Kendall, PhD - Canada 8. Vanderli Marchiori, Nutritionist - Brazil 9. Kathy McManus, MS, RD - United States 10. Pietro Antonio Migliaccio, MD - Italy 11. Gülden Pekcan, PhD - Turkey 12. Jaime Rozowski, PhD - Chile 13. Maria Teresa Strumendo, MD - Italy 14. Emilce Ulate, MSc - Costa Rica 15. Nidia Solbeyh Vargas, Nutricionist - Venezuela Regional Nutrition Board Consenso Brasileiro sobre Alergia Alimentar American Dietetic Association Management of Celiac Disease in Adults CRN determinou as seguintes diretrizes: A recomendação indiscriminada para restrição ao consumo de glúten não encontra atualmente respaldo na ciência da nutrição; A recomendação de restrição de consumo de glúten deve ser destinada aos pacientes com diagnóstico clínico confirmado de doença celíaca. Nutrition Information Nutrition Information Nutrition Information Patrocínio Simpósio R$ 24.316,52 Data: 21JUN2013 Horário 11 as 12h00 hs FECOMERCIO/ SP. Nutrition Information Patrocínio Simpósio R$ 16.500,00 Data: 27SET2013 Horário 08:40 as 09:40hs MAKSOUD PLAZA/ SP. Nutrition Information Brazilian Magazines Brazilian Magazines Brazilian Magazines Corpo a Corpo Corpo a Corpo Corpo a Corpo www.abima.com.br www.trigoesaude.com.br 25 OUTUBRO DIA MUNDIAL DO MACARRÃO WPD Refrigerator Magnet 1956 BISC OITOSE M ASSAS Alimentos Noodle Spoons Espaguetômetro Espaguetômetro I Espaguetômetro II Porção 2Ps do Macarrão Ponto Pasta Route World Bread Day World Bread Day Brazilian Solid Waste Policy Sodium Reduction Sodium Reduction Weight PARTICIPANTES: IPEM: Sr. Alexandre Modonezzi (Superintendente IPEM - SP) Sr. Valmir Ditomaso (Diretor do Dep. de Qualidade IPEM - SP) Associados: ABIMA / ANIB / SIMABESP PAUTA: Fiscalização IPEM – SP Sistema de coleta de amostras Critérios de autuações DATA: 24MAIO2013/6ªF – 9:00 às 12:00 h LOCAL: Sede da FIESP - Sl.1120 Regulatory Affairs Atualidades em Assuntos Regulatórios de Alimentos Programação: RDC 54/12 – Informação Nutricional Complementar Possíveis impactos da revisão da norma de rotulagem geral de alimentos GMC 26/02 no Mercosul Registro e notificação de alimentos Participantes: Associados: ABIMA / ABITRIGO / ANIB / SIMABESP Data: 06JUN2013/5ªF - 09h00 às 17h00 Local: Hotel Howard Johnson| São Paulo | SP Europe North America NPA Annual Meeting - 2013 NPA Annual Meeting - 2013 www.pastafits.org NPA Annual Meeting - 2013 NPA Annual Meeting - 2013 NPA Annual Meeting - 2013 NPA Annual Meeting - 2013 NPA Annual Meeting - 2013 NPA Annual Meeting - 2013 NPA Annual Meeting - 2013 NPA Annual Meeting - 2013 NPA Annual Meeting - 2013 NPA Annual Meeting - 2013 www.mumci.org/temporales/mundo_pasta_eng.jsp www.mumci.org/temporales/mundo_pasta_eng.jsp www.mumci.org/temporales/mundo_pasta_eng.jsp Wheat field. You will find a crop field and a vegetable garden with explanations about different wheat types and produces that we normally eat in pasta dishes. You will be able to play an interactive game where tradition and state-of-the-art mechanisms compete against each other in a wheat field. Furthermore, you will be able to identify the differences between fruits and vegetables and learn about several cultural practices www.mumci.org/temporales/mundo_pasta_eng.jsp www.mumci.org/temporales/mundo_pasta_eng.jsp The house of nutrition. Good eating habits are taught at home. You will interact with basic nutritional concepts through multimedia tools; including a 3D gourmet dish that will challenge your skills to classify food in the three main food groups, supplemented by a digital program that will ask you to identify the elements of a label with nutritional information and other activities as choosing the right food regardless the package. www.mumci.org/temporales/mundo_pasta_eng.jsp www.mumci.org/temporales/mundo_pasta_eng.jsp Metabolic center of nutritional studies. You will find information about metabolism and digestion, while learning in a fun way concepts such as the glycemic index of different food products and pasta nutritional contribution. Besides, you will be able to calculate your body mass index and reflect upon the danger of having overweight problems. www.mumci.org/temporales/mundo_pasta_eng.jsp www.mumci.org/temporales/mundo_pasta_eng.jsp www.mumci.org/temporales/mundo_pasta_eng.jsp www.mumci.org/temporales/mundo_pasta_eng.jsp Pasta factory. A small manufacturing world where you will unveil the secrets of pasta production processes, from durum wheat, pasta's raw material, until final packaging, going through gluten analysis and the control of kneading variables under stringent sanitation practices. You will even be able to pack pasta in a fun contest against the clock! www.mumci.org/temporales/mundo_pasta_eng.jsp www.mumci.org/temporales/mundo_pasta_eng.jsp www.mumci.org/temporales/mundo_pasta_eng.jsp www.mumci.org/temporales/mundo_pasta_eng.jsp www.mumci.org/temporales/mundo_pasta_eng.jsp www.mumci.org/temporales/mundo_pasta_eng.jsp Al dente restaurant. Pasta is eaten around the world in many and delicious dishes. Our Chef, a pasta expert humanoid, can give you advice on how to cook this food. You will be able to help him dressing pasta dishes and to guessing the nationality of the guests. www.mumci.org/temporales/mundo_pasta_eng.jsp www.mumci.org/temporales/mundo_pasta_eng.jsp www.mumci.org/temporales/mundo_pasta_eng.jsp www.mumci.org/temporales/mundo_pasta_eng.jsp Library. History has a delicious taste. The library will provide information about pasta ancient history while testing your knowledge in a giant crossword puzzle. www.mumci.org/temporales/mundo_pasta_eng.jsp www.mumci.org/temporales/mundo_pasta_eng.jsp www.mumci.org/temporales/mundo_pasta_eng.jsp 1.Derecho de reproducción: esta opción considera la producción en Brasil dándoles todos los registros técnicos que definen los elementos de la muestra, es decir, registros de fabricación con dibujos, lista de materiales, instrucciones de mantenimiento, programas multimedia, audiovisuales, textos, registros gráficos, fotos, materiales de apoyo incluyendo guía educativa, programa de actividades generales, publicidad y material que pudiera adaptarse a campañas locales. De esta forma hay un ahorro significativo en traslados y se pueden utilizar materiales locales. Todo esto por $150,000. dólares, además se puede manejar la opción de que algún miembro de su equipo venga a México para estudiar el material que se entrega y resolver dudas, o bien, que una persona del mumci viaje a Brasil (viáticos no incluidos). Creemos que esta opción podría ser excelente para optimizar costos y tiempos. www.mumci.org/temporales/mundo_pasta_eng.jsp 2.Renta de la exposición: se puede rentar la muestra por un periodo de 6 meses, trasladando la exposición que tenemos en el Museo Modelo a la sede en Brasil que se requiera, con un costo de $195,000 dólares. Incluye guía educativa, programa de actividades generales, publicidad y material que pudiera adaptarse a campañas locales. Se requiere contar con un espacio previamente adecuado para exhibir la exposición, así como el apoyo de un equipo de trabajo (mínimo 5 personas). Incluyen los honorarios de un supervisor y un técnico mexicanos en Brasil, no incluye sus viáticos. No incluye el costo de transporte ni seguros de la muestra. www.mumci.org/temporales/mundo_pasta_eng.jsp 3. Producción en México y envío a Brasil: esta opción incluye duplicar la muestra exactamente igual a la que se exhibe en el Museo Modelo, con guía educativa, programa de actividades generales, publicidad y material que pudiera adaptarse a campañas locales, por $700,000 dólares. Un grupo de trabajo viajarían a Brasil para realizar las labores de montaje y capacitación. Se requiere contar con un espacio previamente adecuado para exhibir la exposición, así como el apoyo de un equipo de trabajo (mínimo 5 personas). No incluye el costo de transporte, seguros de la muestra, ni los viáticos del equipo de trabajo. www.mumci.org/temporales/mundo_pasta_eng.jsp 1.Derecho de reproducción: $150,000 2.Renta de la exposición: $195,000 3. Producción en México y envío a Brasil: $700,000 Obrigado !!! CLAUDIO ZANÃO [email protected]