Graphic Guidelines_ 2016

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Graphic Guidelines_ 2016
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Engaging and readable support materials are a vital part
of World Wetlands Day. Two logo versions, five posters,
three hand-outs and a guide for teachers and organizers are
all available in English, French and Spanish. These can be
downloaded from www.worldwetlandsday.org in a variety
of resolutions and formats. Template posters and hand-outs
are also available in open, language-neutral InDesign files.
Use these guidelines to adapt materials to your own language
or format, or to create materials in the same look using any
common graphic software. All images contained are free for
non-commercial use in promoting World Wetlands Day 2016.
Logos can be reproduced on virtually anything !
World Wetlands Day is made possible by the Danone
Fund for Water, the evian brand, and the Ramsar Convention
on Wetlands. Please use the combined sponsors logo
on anything you adapt or create.
www.worldwetlandsday.org
World Wetlands Day Logo
Horizontal version
Preferred for printed documents
e.g. posters, flyers
Maintain logo proportions
Protective zone
25% of the logo height
Vertical version
Option for other applications
e.g. t-shirts, mugs
Maintain logo proportions
Protective zone
Minimum 10% of the logo width
Color specifications
Sponsors logo
Must be included on all items
related to World Wetlands Day
2
|
WWD 2016 – Graphic design guide
Blue
Red
Green
Tint for box
C 100
M 60
Y0
K0
C0
M 95
Y 75
K0
C 90
M0
Y 50
K0
C0
M4
Y 10
K4
General posters
Photo contest poster
Logo
© WORLD TOURISM ORGANIZATION (UNWTO) WTD 2010 PHOTO COMPETITION
Logo
Join us!
Headlines
Lato regular
Wetlands are essential for
sustainable livelihoods...
Capture this in a photo!
on 2 February 2016
Wetlands Youth Photo Contest
starts on 2 February 2016
Visit a Wetland
Find out how wetlands are essential for livelihoods
Learn how communities use wetlands wisely
Body Lato regular
Enter the Wetlands Youth Photo Contest
from 2 February to 2 March 2016
Take a picture of how people make a living from wetlands
between 2 February and 2 March 2016
Upload it to the World Wetlands Day website for a chance to win
a free flight to a famous wetland of your choice, courtesy of Star Alliance
Biosphere Connections
Open to anyone aged 15 -24 *
Find out more at www.worldwetlandsday.org
#WetlandsForOurFuture
www.worldwetlandsday.org
* By entering, you agree that the Ramsar Convention Secretariat can use your photo for publicity purposes worldwide with no restrictions.
Full terms and conditions can be found on the World Wetlands Day website.
#WetlandsForOurFuture
The blue dotted guidelines
are not part of the layout
Layout
Language-neutral InDesign template pages for
all posters and handouts are available for download.
These include all images.
For full-size printing to the edge of the page,
remove the black frame and adjust the image
window for overhang.
Local event poster
InDesign file available for download
from www.worldwetlandsday.org
If you are using different software to adapt
the documents or create new ones, please use
the dimensions provided and respect the
placement and proportions of the logo, the text,
and the images.
Lato font family embedded
Logo
Typography
In the print pdfs shown, the original title font
is Garrison Sans. The original body text
is Proxima Nova Sans regular, italic, bold and bold
italic. These are premium fonts.
The Lato open-source font is the preferred
substitute for adaptation and re-use, and is included
in the InDesign template files.
The Lato font family can also be downloaded for
free from https://www.google.com/fonts
© PHILIPPE HERREN
Join us!
Name or title of your wetlands
educational event here
2 February 2016
11:00 –12:00
Location name
Describe your event in a brief text
block, outlining the format of the event
(panel discussion, presentation, etc.)
Include fun facts that act as a hook for
your audience. You may want
to highlight speakers in a list:
Joe Bloggs
Marine Biologist
Maxine Musterman
Expert on migratory birds
SPACE
Pierre Imaginaire
Manager of Ramsar Site name
for your own
L O G O
www.yourwebsiteaddresshere.org
www.worldwetlandsday.org
#WetlandsForOurFuture
3
|
WWD 2016 – Graphic design guide
How to get there
Add brief directions by car or
by public transportation.
Please use:
Three columns,
variable width
Lato regular for the headlines
Lato regular and italic for the body text
Lato black for the sub-headers
Or
Arial bold for the headlines
Arial regular and italic for the body text
Arial black for the sub-headers
Hand-outs
© LIVELIhooDS FUnD
All four handouts are available in
a language-neutral open InDesign file.
In adapting the hand-outs, please
respect the placement and proportions
of the logo, the text, and the images
in line with the dimensions provided
here. Please use Lato (preferred)
or Arial font families.
Main titles
Lato regular
32 pts as reference
Wetlands: Providing more than
a billion livelihoods
More than a billion people depend on
wetlands for a living ! Just stop and
think about that number – and about
what a wetland actually is. The Ramsar
Convention defines a wetland as any
land area that is saturated or flooded with
water, either permanently or seasonally,
along with all beaches and shallow
coastal areas.
This definition covers all inland wetlands
such as marshes, ponds, lakes, fens,
rivers, floodplains, and swamps... as well
as the whole range of coastal wetlands
which include saltwater marshes,
estuaries, mangroves,lagoons and coral
reefs. Then we should add in all manmade wetlands such as fishponds, rice
paddies, and salt pans.
Wetlands host a diverse range of jobs,
including a few we might not normally
think of:
Rice farming
Rice, grown in wetland paddies, is the
staple diet of 3.5 billion people and
accounts for 20 % of all calories consumed
by humans.
Almost a billion households in Asia, Africa
and the Americas depend on rice growing
and processing for their main livelihoods.
Some 80 % of the world’s rice is produced
by small-scale farmers and is consumed
locally.
Fishing
The average human consumes 19 kg
of fish every year. Most commercial fish
breed and raise their young in coastal
marshes and estuaries. In addition,
more than 40 % of fish production is now
through aquaculture.
More than 660 million people depend on
fishing and aquaculture for a living.
Tourism and leisure
International tourists spent US $ 1.3 trillion
worldwide in 2013, and an estimated
half of them seek relaxation in wetland
areas, especially coastal zones.
The travel and tourism sectors support
266 million jobs, and account for 8.9 % of
the world’s employment.
Water provision
Vast networks deliver fresh water and
remove and treat wastewater, while
employing large workforces. For example,
Bangkok’s Metropolitan Waterworks
Authority employs over 5,300 staff.
The bottled water industry delivered
over 70 billion gallons of water in 2013.
Danone sells major brands such as
Evian, Volvic, Bonafont and Mizone, and
employs more than 37,000 people in its
water businesses worldwide.
Traditional wetland product-based
livelihoods
Medicinal plants, dyes, fruits, reeds and
grasses are just a few of the wetland
products that provide jobs, especially in
developing countries.
Reeds and papyrus collected from the
Barotse floodplain wetland in Zambia are
estimated to be worth US $ 373,000 per
year to local communities.
Transport
Rivers and inland waterways play a vital
role in transporting goods and people
in many parts of the world. In the Amazon
basin, rivers carry 12 million passengers
and 50 million tons of freight each
year, sustaining 41 shipping companies.
www.worldwetlandsday.org
Body text
Lato regular
9.5/12 pts as reference
Electronic templates
Word document
Powerpoint presentation
These come with the open-source Lato
font family embedded in them.
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WWD 2016 – Graphic design guide
Sub-headers
Lato black
10.5/12 pts as reference
The blue dotted guidelines
are not part of the layout.
Template page grid
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226
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In creating new hand-outs or other
documents, please follow the layout
specified this in this basic
page template or use the InDesign
template file.
A4, A3 and Letter format dimensions
are specified in this overview.
An enlarged A4 template follows
on the next page
Dimensions in mm
200
Join us! on 2 February
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www.worldwetlandsday.org
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#WetlandsForOurFuture
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Poster grid A3
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2 February 2015
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Día Mundial
Humedales para
de los Humedales nuestro futuro
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Wetlands for
World
Wetlands Day our Future
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2 de febrero 2015
Journée mondiale Zones humides
des 139
zones humides pour notre avenir
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2 février 2015
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www.worldwetlandsday.org
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www.worldwetlandsday.org
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Hand-out grid A4
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5.5
Hand-out grid, adaptation to
Letter format
5.5
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Template page grid close-up
The three handouts are available as an open InDesign file.
In adapting the hand-outs, please respect the placement and proportions
of the logo, the text, and the images in line with the InDesign template
or the dimensions provided here.
Please use Lato (preferred) or Arial font families.
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127
38
76
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World Wetlands Day logo
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139
Sponsor logos
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www.worldwetlandsday.org
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