show daily - Nxtbook Media

THE OFFICIAL PUBLICATION OF BRAND LICENSING EUROPE
SHOW DAILY
19 OCTOBER 2011
DAY 2
A Packed House
It was standing room only yesterday
when Michael Acton Smith, CEO of Mind
Candy and creator of Moshi Monsters,
delivered the keynote address at the biggest
ever Brand Licensing Europe. His message
during a riveting presentation was loud
and clear: the next generation of kids
expects to be entertained very differently
from their forebears and the internet is
the key. Yesterday BLE welcomed visitors
from Auchan, Carrefour, Tesco, Top Toy,
Selfridges, Argos, El Corte Ingles and many
other retailers. Event director, Jessica Blue,
said ‘yesterday was a packed house with
visitors flying in from all over Europe to take
Breaking News
Peppa Licks Ice
Cream Deal
eOne Entertainment has signed a deal
with Icefresh Foods Ltd for Peppa Pig
shaped ice creams launching in March.
The deal adds to existing food deals with
Heinz and Yoplait.
part. With 30 more exhibitors than last year
there are yet more brands for licensees
and retailers. Deals were done and new
parterships begun and we are looking
forward to another great day today.’
Yesterday at BLE Chupa Chups presented its Best Licensee of the Year award to Cool Think
Licensing, which supplied 300,000 pieces of apparel to the Zara Group this year. Cool Think
has also launched the first online Chupa Chups fashion store selling T-shirts and hoodies.
Chupa Chups UK agent, Fluid World also announced Blueprint Collections as the UK
stationery licensee. Ramon Mimo and Lluis Baque (center) from Cool Think Licensing with
Anna Amat, Marta Ballesteros, Christine Cool and Lola Gales from Chupa Chups.
• Caroline Mickler Ltd. has announced a
deal with Find the Three Daughters for
Moomin lip balm and peppermint tins
launching in the UK next spring.
• FreemantleMedia Enterprises’ Rebecca
Bonbon has entered a pan-European
partnership with Stardoll, the online
fashion community, for three months of
co-branded activities.
• Gummy Bear, licensed by AT New Media,
is to become a TV series developed with
Tata Exlixsis for broadcast next year.
• Nickelodeon Consumer Products
announced its first ever UK direct deal
with ASDA/George for apparel collections
beginning in spring 2012.
showscene
news
HIT Entertainment announced six new licensees for the pre-school property Mike the Knight:
Amscan, Gemma, Pyramid, Character World, Fine Decor and Vogue, bringing the total to 26.
Damien Kenny and Nick Aird with Kimmidoll, an Aird Group
Brand, which is to be represented in the UK by DRi Licensing.
Anya Hollis, NMSI; Tom Adamson, Caledonian; and Brenda
Conway, NMSI, raising glasses of Flying Scotsman beer.
Thea Westmorland from 4Sight Licensing with the dogs that came to the show yesterday to
promote the Kennel Club Brand, Crufts.
4
www.licensemag.com 19 October 2011
Children are pictured driving inflatable, battery operated Daleks outside of Olympia yesterday
morning. The Daleks are made by licensee, Kids@Play.
Julie Quirke, V&S Entertainment, and Siobhan Galvin,
Egmont, with Raggles from Everything’s Rosie.
Jeroen Menting, managing director, Glow Europe, here at Brand Licensing to demonstrate the
collectible craze, Bumpeez, and to look for a licensing agent for the brand.
“DESPICABLE ME” IS A TRADEMARK AND COPYRIGHT OF UNIVERSAL STUDIOS.
LICENSED BY UNIVERSAL STUDIOS LICENSING LLC. ALL RIGHTS RESERVED.
SUMMER 2013
FOR MORE INFORMATION, PLEASE CONTACT: International Licensing: Ray De La Rosa 818-777-5694 • International Promotions: Amy Cruz 818-777-5789 • Worldwide Digital Licensing: Bill Kispert 818-777-5446
bizbriefs
Barbie Gets Touch Screen
Fashion Treatment
This year the world’s No. 1 fashion doll, Barbie, becomes a star of the
small screen thanks to the launch of the Barbie fashion tablet from Oregon
Scientific.
The tablet features 30 touch screen learning games
based around writing, drawing, making music,
vocabulary and memory and is supported by a
heavyweight TV advertising campaign this fall.
“Barbie’s heritage and on-going cultural
relevance enables us to build strong
partnerships,” says Marianna HelmerGregersen, licensing manager for
Mattel. “The Barbie fashion
tablet brings innovation,
outstanding play value and
great design to the electronic
learning category–and to girls. It is
a perfect combination of the strength
of the Barbie brand with the technological
expertise of Oregon Scientific.”
641 Lexington Ave., 8th Fl.
New York, NY 10022
licensemag.com
editorialdepartment
group publisher
Steven Ekstract 212.951.6684 [email protected]
global editorial director
Tony Lisanti 212.951.6740 [email protected]
managing editor
Amanda Peabody 310.857.7688 [email protected]
european editor
Sam Phillips +44 (0) 1672 871 284 [email protected]
web editor
Marguerite Darlington 310.857.7689 [email protected]
artdepartment
art director
Steph Johnson-Bentz 218.740.6411
[email protected]
senior production manager
Karen Lenzen 218.740.6371 [email protected]
advertisingdepartment
advertising manager
Sharon Weisman 212.951.6637 [email protected]
reprint marketing advisor
Sandy Sailes-Colbert 440.891.2761 [email protected]
or 800.225.4569 ext 2761 fax: 440-826-2865
audience development director
Ronda Hughes 218.740.6526 [email protected]
Tintin Readies for Europe
audience development manager
Melissa Feiro 218.740.6431 [email protected]
ceo
Joseph Loggia
vp, media operations
Francis Heid
cfo
Theodore S. Alpert
vp, electronic media group
Mike Alic
evps
Georgiann DeCenzo
vp, human resources
Nancy Nugent
evp, corporate development
Eric I. Lisman
vp, general counsel
Ward D. Hewins
evp, chief marketing officer
Steven Sturm
vp, gm
Georgiann DeCenzo
The Adventures of Tintin, directed by Steven Spielberg and based on
the classic comic books by Herge, opens around Europe over the next
few weeks.
It will be hard to miss the property here in London as characters Tintin
and Snowy stare down from advertising hoardings and bus sides.
The Licensing Company is managing the licensing programme which
extends to apparel, toys and games, stationery, publishing and dress up.
©2011 Advanstar Communications Inc. All rights reserved. No part of this publication may be reproduced or
transmitted in any form or by any means, electronic or mechanical including by photocopy, recording, or information storage
and retrieval without permission in writing from the publisher. Authorization to photocopy items for internal/educational or
personal use, or the internal/educational or personal use of specific clients is granted by Advanstar Communications Inc.
for libraries and other users registered with the Copyright Clearance Center, 222 Rosewood Dr. Danvers, MA 01923, 978750-8400 fax 978-646-8700 or visit http://www.copyright.com online. For uses beyond those listed above, please direct
your written request to Permission Dept. fax 440-756-5255 or email: [email protected].
Advanstar Communications Inc. provides certain customer contact data (such as customers’ names, addresses, phone
numbers, and e-mail addresses) to third parties who wish to promote relevant products, services, and other opportunities
that may be of interest to you. If you do not want Advanstar Communications Inc. to make your contact information available
to third parties for marketing purposes, simply call toll-free 866-529-2922 between the hours of 7:30 a.m. and 5 p.m. CST
and a customer service representative will assist you in removing your name from Advanstar’s lists. Outside the U.S.,
please phone 218-740-6477.
License! Global does not verify any claims or other information appearing in any of the advertisements contained in the
publication, and cannot take responsibility for any losses or other damages incurred by readers in reliance of such content.
License! Global welcomes unsolicited articles, manuscripts, photographs, illustrations and other materials but cannot be
held responsible for their safekeeping or return.
To subscribe, call toll-free 877-527-7008. Outside the U.S. call 218-740-6477.
6
www.licensemag.com 19 October 2011
show
biz
briefs
news
The Big Interview: Howard Roffman,
President Lucas Licensing
At 1 p.m. today you can hear Howard
Roffman, president of Lucas Licensing, in
The Big Interview.
It has been more than 30 years since
Star Wars opened on the big screen and
created a collective experience that has
had an indelible impact on the world’s
entertainment culture.
One of the highest grossing movie series
of all time, the complete Star Wars saga
was recently released on Blu-ray.
There are few people closer to the
Star Wars brand and the secrets behind
its success than Roffman. In The Big
Interview, Roffman will discuss his work
with the Star Wars brand, the keys to
its longevity and the plans for its future.
Roffman will also share his unique insight
into what it is like to work with the “force”
and to unite three generations of fans.
Mark Dinning, editor of Empire
magazine, will interview Roffman.
Welcome to ‘Olly the Little White Van’ Alan Titchmarsh
Comes for
Breakfast
“Olly the Little White Van” is a CGI
animated series featuring Olly, his driver
Stan and the distinctively drawn and
colourful inhabitants of a town called
Bumpton. Music and dance sequences
feature throughout the series.
To get a feel for the energetic and eager
main character Olly, imagine a playful
golden retriever puppy, voiced by Justin
Fletcher, CBeebies’ “Mr. Tumble.”
“Olly” is the first series to come to
market from Ideas at Work, which
was founded by children’s advertising
specialist Henry Becket and debuted
on CiTV and ITV1 in June. Parthenon
Entertainment is the distribution partner
and Hornby is the master toy partner. The
British toy firm will launch its range of
toys in spring 2012.
The Olly property is making its debut
at Brand Licensing Europe to attract
more partners to the growing licensing
programme which is supported by existing
social media campaigns and trade and
consumer public relations. Later this year
the company will announce promotional
partners, a father and child targeted
campaign and a smartphone app.
The UK’s favourite gardener,
Alan Titchmarsh, will be the
guest of honour at the ITV Studios
Global Entertainment stand this
morning for a breakfast reception
to celebrate the next chapter of the
merchandising programme for the
star and his new ITV gardening
series, “Love Your Garden.”
8
www.licensemag.com 19 October 2011
ENTERTAINING KIDS
EVERYWHERE!
FOR GIRLS
FOR
KIDS
FOR BOYS
WE’VE GOT IT COVERED!
FOR
PRE-SCHOOLERS
FIND OUT MORE ABOUT OUR
FULL PORTFOLIO…
VISIT STAND E040 AT BRAND LICENSING EUROPE
OR COME TO OF OUR TERRITORY PRESENTATIONS!
For more information contact:
Sofia Frode
Tel. +44 207 693 1088
sofi[email protected]
TM
© ® and ™ 2011. Turner Broadcasting
System, Inc. A Time Warner Company.
© Australian Broadcasting Corporation, licensed in association with
Southern Star Entertainment 2011 Original song by Carey Blyton
© 2011 MEG and Giochi Preziosi.
bizbriefs
Sony is Turning the World
Blue Again
Blithering Broomsticks!
It’s Winnie the Witch!
The Smurfs is fast approaching
$500 million dollars in global
box office sales and outside
the US it’s now the highest grossing
live action children’s movie starring CGI
characters of all time.
With nearly 500 licensees around the
world, The Smurfs property pervades every category of merchandise
including toys, games, apparel, accessories, publishing, interactive
games and house wares.
And there’s no sign of the Smurf machine stopping.
The TV series is on-air throughout Europe, the brand is 50-yearsold and Sony has announced a second film for release in summer
2013.
Sony Pictures
Consumer Products,
which is here at Brand
Licensing Europe
this week, is talking
to partners about the
licensing programme for
the second film. Look out
for some new additions
to the Smurfs family.
On to the show floor this year flies Winnie the Witch,
the eccentric, colourful and unusual character created by
Valerie Thomas and Korky Paul, and published as picture
books and books for young readers by Oxford University
Press.
Some 3.5 million books have been sold as Winnie readies
to celebrate her 25th birthday in 2012. The licensing will
be managed by Metrostar, which introduced Dear Zoo to
the licensing market last year.
Madcap Winnie and her black cat Wilbur are drawn in a
highly distinctive, busy style and Metrostar is looking for
partners to make puzzles, games,
apparel, stationery, greetings,
plush and dress up.
“I think literary brands are still
underrepresented and when they
move into licensing the products are
generally gorgeous,” says Clare
Potter, managing director for
Metrostar. “Retailers understand
the value of books like Winnie the
Witch and they appreciate just how
much love and craft have gone into
them and made them so strong.”
Retail Mentoring Programme:
Buyers Learn More Licensing
Around a meeting table in the UK last month, the mentees
participating in the second Brand Licensing Retail Mentoring
Programme got to hear from industry insiders about the nuts and
bolts of this sometimes complex industry.
Claire Shaw, formerly of Classic Media, explained the practical
application of royalties and other licensing fees before Fisher
Forensic’s Rafi Saville put them into a formal context, explaining
key clauses and identifying things retailers should watch out for in
a standard licensing contract. A very fruitful discussion took place
about style guides, led by Abi Williams and Oliver Dyer from Skew.
Julie Quirke then explained how a pre-school series, in this case
“Everything’s Rosie,” evolves from the first animation sketches to
actual product on shelf.
The seminar was designed in response to buyers’ specific
10
www.licensemag.com 19 October 2011
requests for more
information about the
methods, the terminology
and the quirks of the
licensing industry.
Ten junior and assistant
buyers from Mothercare and
Sainsbury’s have completed
the 2011 Retail Mentoring
Gemma Parlow, buyer, Sainsbury’s
Programme, which started
in the Spring and also included placements with licensors and
specific research projects such as sourcing new properties or
looking at new business models.
The programme is open to retailers again in 2012.
See us at
MIPCOM
Stand R2901
and at
BLE London
Stand C005
Toy of
the year 2007
in the Netherlands
A worldwide live-action phenomenon
on
More than 37 million viewers in the US for the First season*! (60 x 12’)
SEASON II 90 x 12’
*From NMR, average Audience of Anubis Season 1
COMING TO USTV SCREENS IN APRIL 2012
COMING TO INTERNATIONAL SCREENS IN 2012
MARIE-LAURE MARCHAND
Studio 100 - International Licensing Director - [email protected]
EVY VAN NEDERKASSEL
Studio 100 - International Business Development Manager - [email protected]
www.studio100.tv
® Studio 100 N.V. and © Viacom International Inc. and Studio 100 NV – 2010 – All rights reserved - 11-01076
Huge merchandising success in
Germany and Benelux: Home
Entertainment, Publishing, Video
Games, Stationary and many more!
Join the adventure!
show
news
biz
briefs
Trend Watch: Keeping up with the Girls
At Brand Licensing Europe 2010,
everyone in the aisles was looking for
girls’ properties and the trend appears
to continue into 2011. At a recent retail
seminar run by Brand Licensing Europe,
buyers said they were still looking for girls’
properties.
Europe’s top license last year,
according to NPD, was Hello Kitty but
there doesn’t seem to be anything eager
to follow. On the show floor this week
you’ll find
lots of girls’
properties
seeking to fill
the perceived
gap in the
market. But
is there an
obvious
winner?
Should
we expect
girls to back just one horse?
The giants of the girls’ market are
all here this week: Hello Kitty, Disney
Princess and Barbie, as well as My Little
Pony, Littlest Pet Shop and Winx Club.
Lalaloopsy, Puppy in My Pocket and
Monster High are newer on the block.
Saddle Club has yet to gain traction in
the UK but is popular in France and
Germany and appeals to the universal
rule that young girls love ponies. But
if you don’t think these will cut the
mustard (and you can ask NPD about
that) look out for some others.
From left field comes the publishing
property Winnie the Witch and the
Scandinavian Pippi Longstocking–two
more spirited and spectacular characters
you couldn’t hope to find. Fatina Dreams
has a rich and on-the-button backstory and
a prolific and celebrated designer behind
it. Licensee Gemma has created its own
Gem Fairies property,
which evolved out
of a successful
greeting card
range. “Mia
and Me” is
a new CGIlive action
hybrid from
m4e about
unicorns
and elves.
And the list
goes on…
* Note: Your show guide has an index of every property and the licensee/licensor/agency that represents it.
It’s The Year of the Rabbit for Plus Licens with MMK
Plus Licens is presenting the
Japanese publishing and design
property MoshiMoshiKawaii this
week and is hoping to build on the
momentum started by the publication
of MMK books across Europe.
MMK features small, stylised
rabbits, each of the same basic shape
but never identical because they love
dressing up. MMK was originally
a good luck charm, one of the most
popular of which is the Strawberry
Rabbit, representing love and care.
There is a MMK rabbit for every mood
or feeling. The property has evolved
into a publishing concept in which the
fun is to find or recognise your Moshi
amidst a complex pattern.
12
www.licensemag.com 19 October 2011
Walker Books has reported strong
MMK sales from UK high street chains
and supermarkets. The titles are
published in France by Dragon d’Or
and Editions Milan, ZNU in Belgium
and the Netherlands and by Rabén &
Sjögren and Carlsen in Scandinavia.
In Spain, Ediciones B will publish the
first title Where is Strawberry Moshi?
in October.
In the US, the books are published by
Candlewick Press and have launched at
Urban Outfitters. MMK deals in place
include with CEACO for puzzles in the
US and Albi for stationery in the Czech
and Slovak Republics.
Plus Licens represents MMK across
Europe.
bizbriefs
Star Wars is
Europe’s Top Toy
License in 2011
Star Wars is the best selling toy
license across the five largest European
countries so far this year, with sales
up 28 percent on the same period in
2010, according to the latest research
from the NPD consumer panel.
Germany has nearly half the turnover
and the UK about one quarter.
“The results have largely been
driven by kids aged 5-8, who
account for more than half the total
sales,” says Frederique Tutt, NPD
Group’s European industry analyst.
“Incremental growth came from
*Each day in the Show Dailies, NPD’s
Frederique Tutt brings us an exclusive piece of
industry research. Check again tomorrow.
Frederique Tutt, NPD Group
Celebrations for Postman Pat’s
30th Birthday Continue at BLE
In case you hadn’t noticed, it’s
Postman Pat’s 30th birthday this
year and Classic Media is celebrating
with a host of announcements.
Classic Media has confirmed that
perhaps the best loved “Postie” will be
making his big screen debut in Postman
Pat: The Movie–You Know You’re the One
in 2013. The voice cast will be led by
Stephen Mangan, with Jim Broadbent
and Rupert Grint also starring.
In the film, Pat comes face-toface with the temptations of money,
14
www.licensemag.com 19 October 2011
status and a shiny new suit when
he enters a national TV talent show
competition that threatens to tear
him away from his hometown of
Greendale and the friends he loves.
First shown on BBC One in 1981,
“Postman Pat” is the longestrunning animated children’s
series on the BBC. His birthday has
inspired special on-air and live
activities, as well as special product
introductions from Egmont, a
Universal DVD and new app games.
older kids aged 9-14 whose purchases
were up 57 percent on last year. This
success can mostly be credited to the
Star Wars’ range from LEGO and its
extraordinary continuous renewal.
“Through July 2011, more than half the
turnover for LEGO Star Wars in Germany
was generated by new products,
launched in the last 12 months,”
continues Tutt. “This ensures plenty of
opportunities for an even increasing fan
base of collectors. With new and updated
content coming in 2012, the force is sure
to remain with Lucas for a long time.”
bizbriefs
BRB Kicks Off Kambu
Licensing in Europe
Creative Licensing Corp. Brings
Classic and Action Properties
BRB Internacional will
outline the licensing plan
for the Kambu property this
year.
“Kambu,” which launches
on air on the Spanish public
children’s channel Clan
in December, follows the
adventures of a little dog
that wants to make friends
with everyone. The Kambu
character is very tender and
naive, but also a total disaster.
Kambu is already a merchandising phenomenon in South
Korea. BRB Internacional will present the property to the
European market for the first time.
Among the many products on offer are radio toys, MP3s, textile
products and back-to-school supplies.
This week BRB will also announce the European TV premiere
of “Canimals,” which is based on the adventures of cute modern
characters shaped like tin cans. Tomy is the master toy partner
in Europe.
Creative Licensing Corporation has brought a host of action and
classic British film properties to show.
At the CLC stand find the Terminator property, which celebrates
the 20th anniversary of the film Terminator 2: Judgment Day. CLC
has a limited edition set of $5 face value coins from Coin-Invest
of Lichtenstein, construction toys (Best-Lock), contact lenses (Edit
Wholesale) and apparel.
New licensees are signed on from around the globe for
the Rambo property. Barcrest has a Rambo slot machine,
boxed consumer games come from Reef Entertainment and
PartyGaming will feature online slot games. Other new products
include figurines, apparel and theme park attractions.
For the first time, CLC is licensing Kurt Russell’s character
Snake Plissken from the film Escape from New York.
Other properties at show from CLC include Ealing Classics
such as The Lady Killers, The Lavender Hill Mob and The Man in
the White Suit; Hammer Films properties such as Dr. Jekyll and
Sister Hyde, Horror of Frankenstein, Lust for a Vampire and Scars
of Dracula; British Productions film properties such as Aces High,
The Dambusters and The Third Man; and Dr. Who and the Daleks,
the original 1965 colour motion picture.
Find CLC at stand C070.
Exclusive at BLE: The Hello Kitty Shopping Village
Grani & Partners will use Brand Licensing Europe to showcase
exclusively the Hello Kitty Shopping Village. Part of the Giochi
Preziosi Group, Grani & Partners produces some of the wittiest
and most successful licensed promotional gadgets and toys in the
market.
“As far as collectibles are concerned, we are showing our hottest
product exclusively at BLE–the Hello Kitty Shopping Village,” says
Sara Pomesano from Grani & Partners. “We had huge success with
Hello Kitty Home Sweet Home and will now use the same concept
of modular, furnishable settings to take Hello Kitty into the world of
retail and shopping centres.”
Grani’s licensing plans for 2012 include work with
Gormiti and Hello Kitty. (Grani &
Partners is a preferred premium
supplier for the EMEA.) It
also works with the Marvel
properties for promotional
items and the news agent
distribution sector, as well as
16
www.licensemag.com 19 October 2011
with properties such as Dragon Ball, Ben 10, Animal Planet and
its most recent signing, Power Rangers Samurai. Grani & Partners
also recently secured a worldwide license with Ferrari for the
production of sticker albums, cards and gadgets.
Two recent examples of Grani & Partners’ work are the Aston
Martin DB5 produced to a 1:8 scale for a GE Fabbri/Eaglemoss
partwork distributed in the UK and Australia, and the Honda
CB750 Four (1969) produced to a 1:4 scale for a partwork by De
Agostini.
You can find Grani & Partners at the Giochi Preziosi stand.
bizbriefs
‘Everything’s Rosie’ Series
Launches in Spain and the UK
V&S Entertainment exhibits at Brand Licensing Europe for the first
time this year with its pre-school series, “Everything’s Rosie.” The
series targets the girls’ market very distinctly and is proving to be a
big hit in Spain (where it’s known as “Todo Es Rosie”) as well as in the
UK where it debuted on CBeebies last May. Series two began airing in
May of this year and a third series is in production now.
Vivid Imaginations is the master toy partner and Giochi Preziosi will
distribute toys in Spain. There are 20 other licensees now signed.
At Brand
Licensing Europe,
V&S will meet
retailers and
international
licensees to
outline its plans
to support the
recent international
product launches. It
also intends to secure the next phase of products such as outdoor toys
and party goods.
The Everything’s Rosie property stands out amid her friendly circle
of characters. Rosie is instantly recognisable by her multicoloured
hair and her positive outlook. The bold and bright colour palette and
sunny optimism of the series are making a strong impression in Spain
where the show airs on RTVE.
The Spirit of the Dakar
The Dakar
(originally known
as the ParisDakar Rally)
has fascinated
competitors for
almost 30 years.
It’s an endurance
race across the
toughest terrain
that includes dunes, mud, grass and rocks demanding
exceptional off-road capabilities. Up to 500 miles are
covered each day and typically 80 percent of contestants are
amateurs.
First launched in Africa, the Dakar now takes places in
South America, where it attracts 5 million spectators and is
broadcast to 190 countries.
The Amaury Sports Organisation (A.S.O.), the organiser of
the Dakar (as well as other top sporting events such as the
Tour de France) is at Brand Licensing Europe to explain the
licensing opportunities for this astonishing endurance event.
“Beyond being an impossible to avoid and unique event
in the motor racing world, the Dakar is also a unique
human experience,” says Carole Roquigny of A.S.O. “The
rally’s history, the performance of some and struggles of
others remind each of us that the Dakar is above all else a
sentimental and emotional affair.”
Saddle Club is Off to a Canter in Germany
Eight new deals have been signed in Germany for “Saddle
Club.” The signing marks the beginning of a licensing programme
managed by GLAM on behalf of Zodiak Kids, the European
licensing agent for the brand.
“Saddle Club” debuted in Germany on ARD in April and on KIKA
in August to enthusiastic ratings. Horse
riding is one of the favourite sports of girls
aged 8-12, and Saddle Club has enjoyed
huge success in France.
In Germany, Universal launched the
first video in September. Deep Silver
is the video game partner and Blue
Ocean will launch a bi-monthly Saddle
Club magazine for the first quarter of
2012. Ravensburger is the new German
licensee for puzzles, memory and activity
18
www.licensemag.com 19 October 2011
games and will launch books for spring 2012; Bayer will produce
plush for the first quarter of 2012; KV&H Verlag will produce
calendars and school agendas for the second quarter of 2012;
Goldbuch is launching stationery and notebooks this autumn; and
CTI is the new home textiles licensee, its first products launch for
January 2012.
“We are thrilled by this launch which
comes on the heels of the French success,”
says Patricia de Wilde, senior vice
president of consumer products for Zodiak
Kids. “There are many opportunities
still to come and we look forward to
discussions at BLE with licensees who
are interested in working with us to
maximise the full potential of the Saddle
Club brand.”
www.graniepartners.com
Get the visibility your agency deserves
IN LICENSE! GLOBAL
As more and more U.S. based brands look to
licensing as a new revenue stream, finding the
right licensing agents for key global markets is
critical to success.
The November/December issue of License!
Global will provide the opportunity for leading
international agents to create a custom
agency profile. This special issue will be the
perfect sales tool for spreading the word about
your agency’s unique characteristics and
attracting new clients.
License! Global, the leading global licensing
publication and only audited circulation, is the
trusted source for brands looking to expand in
new territories worldwide.
> Reach the highest qualified circulation
of brand owners, licensors, licensees and
retailers worldwide
> Communicate your agency’s unique
characteristics, expertise and success
> Guaranteed retail reach and exposure to
Leading Licensees in TOP 100 LICENSEE
issue
NOV/DEC ISSUE:
Ad close: 11//9/11
Materials Due: 11/14/11
Contact us today to make sure your agency
receives the visibility it deserves!
GROUP PUBLISHER
Steven Ekstract
+1 212 951 6684
[email protected]
ADVERTISING MANAGER
Sharon Weisman
+1 212 951 6637
[email protected]
show
bizbriefs
news
Popeye the Sailor Man Sails Into
Food Partnerships, Promotions
“Strong to the finich, cause I eats me spinach, I’m Popeye the
Sailor Man!”
Even though he’s well over 80-years-old, Popeye’s strength
as a promotional partner for food companies is growing.
“Popeye has long been a success
in the food category in the
US with products such as
the River Ranch snacks,”
says John McInnerny,
whose agency, Allsorts
Licensing, represents
Popeye and Olive Oyl in
the UK. “A recent print
campaign featuring
Olive Oyl promoting
Kerrygold appeared in
national newspapers and
the magazines of leading
supermarkets.
Things are
building.”
On Oct. 6, a
Popeye cook
book from
Self MadeHero
launched at
London’s famous
Books for Cooks
book shop, aptly
titled I Y’am What
I Y’am and You are
What You Eat and
it is full of tasty, nutritious snacks and meals.
You can find out more and see new creative for the Popeye
brand, including the Popeye’s Tattoo Parlour style guide at the
Allsorts stand.
19 October 2011 www.licensemag.com
21
bizbriefs
Chupa Chups Creates a
Colourful ‘Life Less Serious’
Little Princess Live on Stage
in 2012
Have you been to the Chupa Chups stand? It’s a blaze of colour,
summing up everything about this brand and its flavour and fun.
The Chupa Chups brand extension programme generated $65
million at retail worldwide last year and this is its debut at Brand
Licensing Europe.
This year it will present the latest Chupa Chups style guide, under
the leitmotiv: “life less serious.”
Launched in 1958, Chupa
Chups is now the world’s
No. 1 lollipop and is equally
as focused on its lifestyle
brand. It’s a rare example of
a brand that started in the
kids’ market but progressed
to target the teen consumer.
Chupa Chups also had
recent success with apparel
for young men, drawing on
the heritage and retro styling of the brand.
Recent signings for the Chupa Chups brand include SICEM
International Srl, official supplier to OVS/Coin, for apparel in
Italy; Play by Play in Spain for plush and gadgets; and Teo Jasmin
for home décor products in France and Benelux. Licensee Cool
Think Licensing has launched the Chupa Chups online store in
Spain following its huge success launching hoodies and t-shirts
in Pull&Bear this year. Fluid World, which was appointed as UK
agent earlier this year, has signed Fashion Lab for apparel for teen
girls and young adults including a capsule collection of men’s tees.
Cosmetics and toiletries will launch from Poolebeck next year.
Zodiak Kids has
announced the launch
of a Little Princess live
tour to begin in February
2012. “Little Princess–I
Want to Celebrate!” will
be presented by M4
Entertainment, BOS
and PW Productions and will embark on a five month tour
of major UK theatres. The show is adapted and directed by
Miranda Larson and will star each of the characters from the
TV series and books, with puppeteers for Scruff and Puss.
In “Little Princess–I Want to Celebrate!,” the King, Queen,
Admiral, General and even Chef and Maid have all invited Little
Princess to tea, and Little Princess has said “yes” to everyone
even though she cannot possibly be at each party at once.
Children will be invited to join in with Little Princess and all
her friends as they discover the best ways to celebrate together.
Zodiak Rights has signed a deal with Fabric Flavours to
produce Little Princess t-shirts and nurserywear to launch
later this year.
“We are thrilled with how the Little Princess brand is
performing and excited to be working with Fabric Flavours on
the roll-out of our first apparel range which will be in stores
later this year,” says Jennifer Lawlor, senior vice president
of consumer products for Zodiak Rights. “The new theatre
production brings Little Princess even closer to her fans and
2012 will be an exciting year for the brand with a new Aurora
plush range launching and more announcements to come.”
Caroline Mickler Presents Zoodorable
CopCorp has appointed Caroline Mickler as the agent for its
Zoodorable brand in the UK and Ireland.
Zoodorable is a new character brand from pop artist and
illustrator Han L. Lee, creator of the Bobby Jack brand.
Zoodorable launched in the US at the beginning of 2011 and
US licensees include Berkshire Fashions, FAB*Starpoint, H.E.R
Accessories, Hybrid Promotions and License 2 Play, among others.
Caroline Mickler will be looking for potential partners for the
brand this week at Brand Licensing Europe.
Munich-based Team! Licensing has been appointed to manage
Zoodorable licensing in Germany, Austria and Switzerland.
22
www.licensemag.com 19 October 2011
bizbriefs
Happy Birthday Nelvana!
Joyeux Anniversaire Babar!
Nelvana celebrates its 40th anniversary this year. With it
the Canadian animation and merchandising company brings
the celebration to London with new seasons of “Babar,”
“Adventures of Badou,” “Beyblade” and “Franklin and Friends.”
Nelvana has also announced worldwide broadcast deals for
comedy shows “Sidekick,” “Scaredy Squirrel” and the liveaction series “Mr. Young.”
Babar, which turns 80 this year, will feature in
December in the Toy Gallery at the Musée des Arts Décoratifs
in Paris. The history of the Babar books will be celebrated
with 100 original illustrations from the Bibliothèque Nationale
de France and The Morgan Library in New York City. Along
with photo archives, the exhibition will display items such as
plush toys, games, action figures and toys on wheels from as
early as 1930, along with contemporary licensed products.
The exhibition will pay tribute to Babar author Laurent de
Brunhoff who succeeded his father Jean de Brunhoff in 1941.
Could Unicorns be the Next Big Thing?
m4e presents its live action/CGI hybrid “Mia and Me” at Brand
Licensing Europe this week. The master agent is m4e AG.
The series’ style is inspired by the paintings of
Gustav Klimt. With a production budget of €8.5 million,
producer Lucky Punch has been able to produce what
it hopes is feature film-quality animation.
Each episode contains a framing story in live action that centres
on 12-year-old Mia who is just starting out in a new boarding
school. Mia reads about the land of Centopia in an ancient book
of myths. Now, because of a high-tech portal designed by her
father, she finds herself hurled into this world of elves, unicorns,
pans a
and d
dragons. But the kingdom
p
is in conflict. Thanks to
her unique ability to
communicate with
unicorns, Mia
must personally
safeguard the
golden-horned
“Onchao.” As
she balances
life
l at her new
24
www.licensemag.com 19 October 2011
school and life as a fairy tale elf, Mia becomes the key to
saving Centopia. The series is targeted at girls ages 6-10.
“Mia and Me” will premiere in spring 2012 on KI.KA
in Germany. Canal+ in France, RAI in Italy and TVI
in Portugal are also confirmed broadcasters. German
licensing partners already on board include Egmont for
publishing; Panini for stickers, a magazine and DVD;
Schmidt Spiele for games; and Belltex for home textiles.
bizbriefs
Wallace & Gromit are ‘Best of British’ for 2012
Aardman Rights will present the “Best of
British” style guide for Wallace & Gromit
this week, a trend direction that reflects
the nation’s pride in the two claymation
characters and the forthcoming
celebrations for the London
Olympics and the Queen’s Diamond
Jubilee.
UK licensing manager Rob
Goodchild says the response from
licensees has been “brilliant” and
there are some typically fun new
deals for bespoke “Best of British”
products including a Wallace &
Gromit “Best of British” toaster and
toasted sandwich maker from Swan,
slippers from Rainbow Designs and
Huntley and Palmer biscuits.
“There’s always been a real sense of
British pride with Wallace & Gromit,”
says Goodchild. “With two such
significant British events occurring next
year, it was an obvious step for us to
create a style guide to maximize such
an opportunity. We’re pleased to have
already inspired so many great new
lines from partners.”
Aardman Rights has also secured
a deal for Wallace & Gromit to use
its “Best of British” credentials in
collaboration with Chocolate, a high
quality apparel retailer based in
Hong Kong. Window display mannequins
of the pair will promote apparel ranges
for autumn/winter 2011 and spring/
summer 2012.
Lisle International Signs Pampered Girls
Lisle International Licensing will present its new signing,
Pampered Girls, at Brand Licensing Europe this week.
Pampered Girls is a Lifestyle Licensing International brand
that already has 60 global licensees and partners. Its
designs are sophisticated, whimsical, bold and trendy
and intended to reflect the joyful energy of the brand’s
target audience–girls and youthful women of all ages.
Lifestyle Licensing International has built the
brand around the world for six years and now
has its sights set on the European market.
“Europe holds many lucrative opportunities
for prospective licensees for our rapidly growing
brand,” says Dean Berko, president, Lifestyle
Licensing International. “Other territories have
set the stage with initiatives including a chain of
Pampered Girls retail stores and boutiques in Japan.”
Pampered Girls’ core categories are apparel, bags, luggage,
stationery, bath and body, home fashion, accessories and jewellery.
26
www.licensemag.com 19 October 2011
16th – 18th October 2012
conferenceschedule
The Licensing Academy
Wednesday, 19 October
10 a.m.–10:45 a.m.
Royalties, Audits and Licensing Finance
Speaker: Clement Franceschini,
EMEA partner, Insight Licensing
Clement will lead visitors through the do’s and don’ts of
royalty accounting and explain how to get the process
right.
11:30 a.m.–12:15 a.m. Russia With Love: How to Succeed in the Russian
Market
Speaker: Milos Ryba, CEE analyst, Planet Retail,
and Claus Tomming, director, Ink (formerly Kidz
Entertainment)
Experts on licensing in Russia and the CIS will talk openly
about their experiences in the region and offer advice
about how to build a successful licensing campaign.
13 p.m.–13:45 p.m.
The Big Interview: Star Wars–The Force for Three
Generations
Speaker: Howard Roffman, president, Lucas Licensing
Roffman will discuss his work with the Star Wars brand,
the keys to its longevity and the plans for its future.
Thursday, 20 October
Protecting Your Brand in the Marketplace–A Case
Study of Polo Ralph Lauren
Speaker: Christian Fortmann, partner, 24IP Law Group
Work in progress Animated TV Series Calimero - All Rights Reserved - Gaumont-Alphanim. CalimeroTM under licence by Calidra BV - All rights reserved. Authors of
the character Calimero: Nino Pagot, Toni Pagot and Ignazio Colnaghi. Drawing and graphic : Nino and Toni Pagot.
10 a.m.–10:45 a.m.
Christian will offer advice and expertise on how to proactively manage and protect your brand in a global market
place.
11:30 a.m.–12:15 p.m. What Makes a Successful Licensing Promotion?
Moderated by: Richard Pink, Pink Key Consulting
Panelists: Sean Clarke, head of Aardman Rights; Martin
Croft, editor, Promotions Magazine; Dave Lawrence,
Brave; Claire Shaw, vice president U.K. consumer
products and retail, Classic Media
This expert panel will offer tips for creating a successful
licensed promotion.
13 p.m.–13:45 p.m.
License This!
Chair: Andrew Kerr, managing director, Aoh!k
Commercial Director
Panelists: Oliver Dyer, managing director, Skew Studio;
Eric Huang, publishing director, media and entertainment,
Penguin Group; and Patricia de Wilde, licensing director,
Marathon Media and president, F2D2
License This! is Brand Licensing Europe’s licensing
challenge. A shortlist of four new properties with licensing
potential will be pitched by their creators to a panel of
experts. The audience will hear the panel offer critique
and advice to each presenter before they select a winner.
It’s an exciting session, as well as a great opportunity to
hear some expert insight and advice. The winner receives a
fully furnished stand at Brand Licensing Europe 2012.
FIND US AT BRAND LICENSING EUROPE - STAND G100
[email protected] • tel: + 33 (0) 1 58 64 55 65 • www.alphanim.com 19 October 2011 www.licensemag.com 29
30
www.licensemag.com 19 October 2011
G001
F003
G005
G010
F010
FIRE
EXIT
H025
H030
G030
FIRE
EXIT
F030
H035 H040
G048
BABY CHANGE
H042
G045
G040
F040
H045
G050
F050
G055
G060
F060
ATM
temp
G065
F065
The Orchard
G085
G075
F085
F080
G080
B080
G070
F075
F070
H080
G095
G090
F090
F098
H095
FIRE
EXIT
H100
G100
F105
F100
E105
FIRE
EXIT
FIRE
EXIT
H105
G115
G110
F115
F110
E115
H110
F138
E135
E137
E138
G145
G140
F148
F145
F140
E150
E148
E146
E144
E142
E140
E139
D145
D142
D140
C145
C144
C142
C141
C140
H120 H125
G132 G135
G130 G138
F135
F122 F125
E134
E133
E132
F130
G120
D133
D137
D136
D138
E130
D135
D134
D132
D131
D130 D139
F120 F128
E125
ART, DESIGN & IMAGE LICENSING ZONE
H020
G025
G028
F025
F068
G098
G023
G020
F020
F028
E085
E110
D115
D110
E123
F005 F008
E065
E100
D100
E126
F001
E055
E090
D090
E122
COSTUME
CHARACTER
CHANGING
ROOM
E025
E080
D080
D120
E128
E015
E070
D070
C102 C105
C115
C110
C120
B122
E120
E008
E040
E060
D065
D060
C092
C100 C108
B110
D128 D127 D125
FIRE
EXIT
E001
E030
E050
D055
D050
C072
D124
E020
D040
C085
C090
B105
D121 D122
E010
DO38
C075
D035
D030
C065
C080
B095
B085
B108
C128 C125
C122 C124
E005
D025
D028
C060
C070
B075
B090
B088
CRUSSH
C138
D015
D020
C050
B065
B062
C068
B068
B060
A110
C132 C133 C134
ATM
ATM
D010
C045
B055
B058
C095
D005
C040
B050
C098
D003
C035
B045
B048
A095
FIRE
EXIT
ADVICE CENTRE
GRAND
HALL
ENTRANCE
FIRE
EXIT
C030
B040
A085
B098
C131
D001
C020
B030
A080
B100
C015
B025
B070
C005
B022
B020
A060
B078
C010
B010
A050
FIRE
EXIT
B120
C001
B005
A030
DP
Cappucino
Espresso
FIRE
EXIT
C130
THE
LICENSING
ACADEMY
STAIRS TO
GALLERY
A015
A020
FIRE
EXIT
B128
Bar Café
(creativevents)
UPSTAIRS TO THE RETAIL BUYERS
CENTRE AND PRESS OFFICE
FIRE
EXIT
floorplan
The floor plan is as of 22
September. For the most up
to date information, please
visit www.brandlicensing.eu.
H060
H055
H050
Floor Plan
LICENSE! GLOBAL
Daily E-Newsletter
• Impact a $162 billion licensing market
• Add immediacy to your advertising message
• Generate qualified leads and increase traffic to your site
• Reinforce your print advertising
• Deliver your message right to the desktops of 40,000
licensing dealmakers
Advertising Options:
Sponsor (Leaderboard (728 x 90) + Text Ad)
Monthly: $3,800
Daily: $950
Skyscraper (160 x 600)
Monthly: $1,850
Daily: $525
Skyscraper (120 x 240)
Monthly: $850
Daily: $285
Banner (468 x 60)
Monthly: $3,400
Daily: $1,000
Button Ad (120 x 60)
Monthly: $500
Daily: $200
Body Text Ad
Monthly: $1,850
Daily: $525
Sales Contacts
Group Publisher
Steven Ekstract
212-951-6684
[email protected]
In the US:
Sharon Weisman
212-951-6637
[email protected]
LICENSOR :
Rue du cerf, 85
1332 GENVAL - BELGIUM
+ 32. 2. 652.02.20
[email protected] - www.smurf.com
NORTH AMERICAN AGENT:
•
Over 53 years of experience and heritage
•
Evergreen property appealing to boys and girls ; children, teens & adults
•
Full publishing collection and merchandising program worldwide
•
272 x 24’ episodes dubbed in dozens of languages, broadcast world-
•
Hundreds of licensees all over the world
•
About the first worldwide film :
- Internationally “The Smurfs” film is the #1 live action children’s
movie starring a CGI character – OF ALL TIME! ; 95% of the countries where the film debuted opened to #1 in their market
Sony Pictures Consumer Products
Gregory Economos
[email protected]
+1 310-244-4188
wide on more than 120 TV channels
- “The Smurfs” film releases on DVD December 2011!
•
Local and international licensing opportunities still available
standlistings
STAND COMPANY
STAND COMPANY
STAND COMPANY
STAND COMPANY
C145
E140
D070
B128
F010
G030
H080
G140
B022
C072
G100
C115
C068
A110
G030
G065
F125
G080
G020
F148
C045
H020
C035
F145
E030
D055
D122
B062
F080
G132
D020
C102
C015
H105
A050
G110
C098
G025
G100
G045
F115
D131
G005
G030
G100
B095
G100
D135
G100
C050
D132
F001
C130
E080
F060
D060
B058
C095
E085
H035
C085
G010
E122
E090
C075
F040
F085
E133
E100
H040
F122
H080
G030
B050
H095
A060
A095
F130
F050
A080
E130
D030
D065
H050
C128
C122
E008
G030
E005
D115 Renault Merchandising
H030 Roadsign Australia
C124 robin zingone®
F005 Rocket Licensing Ltd.
G040 Route 66&Tempting Brands BV
B070 Royal Horticultural Society Ent
F100 Royal Navy & Royal Air Force
D005 Saban Brands
G028 Sagoo
G115 Saicon Games
B030 Sanrio License GmbH
B120;B122 Santoro Licensing
E139 Searle-art.com Inc
B010 Sega® Corporation
G090 Smith & Wesson
F120 Softies & Cuties
A015 Sony Pictures Consumer
Products
C065 Starbright SRI
G050 Start Licensing Ltd
E120 Stephanie Dyment Design Co.
C005 Studio 100
F140 Studio Koekepeer
G085 Stupid Factory (Celebrities
Entertainment GmbH)
E070 Target Entertainment Group
E146 Tato Designs
H025 TF1 Licences
B110 The Aird Group
D139 The Art Rooms/Jacky
Al-Samarraie
F135 The Bright Group International
D128 The Comic Stripper
G130 The Creative Rights Agency
G070 The Feelings Ltd
D035 The Licensing Company (TLC)
F068 The Licensing Machine
G135 The Licensing Source
Book-Europe
B105 The Natural History Museum
D003 The Partnership
B005 The Smiley Company
E126 The Thomas Kinkade Company
E110 Tiësto Licensing
F090 Toei Animation Co., ltd.
D121 Tosh Licensing
D001 Total Licensing Ltd
E040 Turner CN Enterprises
E050 Twentieth Century Fox
H120 Ubisoft
A030 Universal Partnerships
& Licensing
C030 V & S Entertainment Ltd
C120 Vicki Thomas Associates
B020 Victoria & Albert Enterprises
H055 VIZ Media Europe
E144 Walk to School Campaign
F008 Walker Books
G030 WARM UP AGENCY
E142 Wild Rose Studio Ltd
E015 Wiley Inc.
E148 Will Mobberley-The
Magic Bucket
C080 WITHIT
C105 WooToons
G030 www.merchandisingplaza.com
F030 Zodiak Rights
*List as of 22 September.
D038
C040
C140
D127
E025
B065
G098
F075
C092
B090
F020
B048
G030
B085
H100
C134
F065
E001
D015
E060
B040
D090
B098
G075
G030
D010
C010
D050
F003
A085
E105
C070
D134
G055
G095
G023
E115
G048
34
24IP Law Group
2littleboys.co.uk
4kids Entertainment Intl.
5 Seasons & Co srl
Aardman Animations
Adidas Italy
Advanstar Licensing
Adventure Publishing Group
Alchemy/Mya Licensing
Allsorts Licensing
Alphanim
Amaury Sport Organisation
American Greeting Properties
Animaru
Animundi S.r.l.
Ankama
Ann Edwards
Arait Multimedia SA
Art Ask Agency
AT New Media
Atlantyca Entertainment
Aurora World UK
Backstage srl
Battersea Dogs & Cats Home
BBC Worldwide Licensing
Beanstalk
BESPOKECREATIVE
Beverly Hills Polo
Club International
Big Tent Entertainment
Biplano S.A.
Blue Concept
Bodino Ltd
Brand Matter LLC
BRB Internacional SA
Bright Ideas Design Co., Ltd.
Bruno Productions
Bulldog Licensing
Bulls Press
Canimals
Carmen Ariza Licensing
Carnevale di Viareggio
Caroline Mickler Ltd.
Carrera Sales&Licensing GmbH
Cavania Cards
CCN Ltd
Celebrities Entertainment
Chapman Entertainment Ltd
Chorion
Chupa Chups
Classic Media
Clive Juster & Associates
Cohen&Wilks International Ltd
Consorzio San Siro 2000
Coolabi
CopCorp
Copyright Promotions
Licensing Group Ltd
Counterpoint Systems Limited
Coyote Ugly Saloon
CreaCon Entertainment
Creative Licensing Corp
Daisy The Cat
DC Thomson & Co Ltd
DCD Publishing
Dependable Solutions
DHX Media/Wildbrain Ent.
Disney/Marvel
www.licensemag.com 19 October 2011
F128
E123
B088
D025
C110
H045
E132
D145
D110
G060
C100
D142
C001
B068
C141
D124
C020
D040
D130
F028
E010
E134
D137
G145
E150
G138
Dissero Brands
Dooodolls
Dorna Sports S.L
Dream Entertainment Co. Ltd
DRI Licensing
D-Rights/Newboy
Dubai Events & Promotions Est
Dynit srl
Dyseone
Edebé Audiovisual Licensing
Editions Albert-René
Elastic Rights
Elvis Presley Enterprises
Emily Readett-Bayley Online
Entertainment One
EQSG
Europacorp
Event Merchandising
F2D2
Fatina Dreams
France Television Distribution
FremantleMedia Enterprises
Friendly Bods
Fulanitos sa de CV
Gateley LLP
Giochi Preziosi Group
Globe Edutainment GmbH
Glow Europe
Golden Goose
Gordon Murray(Trumptonshire)
Grani & Partners SpA
Guide to the Licensing World
Hakan Canta
Hallmark Cards
Hari’s World
Hasbro Entertainment
& Licensing
HCA
Helz Cuppleditch
Historic Royal Palaces Ent.
Hit Entertainment
Consumer Products
Hoho Entertainment
Hong Kong Trade
Development Council
How High the Moon Prod.
Howard Robinson Associates
I.M.P.S s.a
Ideas at Work Ltd
Ignition Licensing
Image By Design Licensing
Imagine8 UK Ltd
Imperial War Museum
Insight Licensing Services SAS
Intercontinental Licensing
International Brand
Management & Licensing
ITV STUDIOS Global
Entertainment
Jan Constantine Ltd
JCB
JELC
Kate Knight
Kate Mawdsley
Kazachok
Kellogg Vintage Licensing/
Pink Key Consulting
KEY4COMMUNICATIONS
King Features
KOCCA
Konnect
Laser Art Studio Ltd
LazyTown Entertainment
Lema Publishing Ltd
Lemon Ribbon
License! Global
Licensing Italia-LIMA Italy
Licensing Management Int.
Licensing.biz & ToyNews
lief! lifestyle
LIMA UK Ltd
Linda Wood Designs
Lisle International Licensing
Live Nation Merchandise
Lo Coco Licensing
Lucasfilm
Ludorum Plc
LUK Internacional SA
Luma Creative Ltd
Lunartics Ltd
m4e AG
Made in Red Srl
Manchester United
Merchandising Limited
E135 Marilyn Robertson
E128 Mary Evans Picture Library
D100 Mattel Brands
Consumer Products
F098 Maui and Sons
B108 Maya Studio S.L.
E137 McDoogles Monster Farm
C090 Mediatoon Licensing
B100 Metrostar
E125 MGL Licensing
D138 Milla & Arti
D080 Mondo TV
G100 Moonscoop
D125 Morag Lloyds
Illustration & Design
H110 Moshi Monsters
G100 Moulin Rouge
F115 Muhammad Ali Enterprises
B055 NBA Europe
F105 NECA Inc
F070 Nelvana Enterprises
A020; E065 Nickelodeon
Consumer Products
C132 Nigel Quiney Publications Ltd.
B045 NMSI Enterprises Ltd.
GL2
Nomadic Display
F132 Okada Design AS
C125 Over The Moon Design Limited
C138 Pannone LLP
B025 Paper Island Ltd
C133 Paper Rose Ltd
H060 Pasco.s.a / The FunYbuddies
D140 Peartree Heybridge Limited
E055 Performance Brands
B078 Plain Lazy
C060 Play Entertainment
G120 Plus Licens AB
D028 Polaroid
D120 Popcorn the Bear
G100 Propertiz
F110 Radio Days
E020 Rainbow S.p.A.
LICENSE TO THRIVE!
Licensing International Expo
brings together all the major brand
owners, retailers and consumer
product manufacturers to create the
licensing industry’s premier event.
Your business thrives on what’s
new and what consumers will be
clamoring for next – you can’t afford
to miss Licensing International Expo,
where brands get down to business
and make the deals that send
products flying off retail shelves
worldwide.
> 400 exhibiting companies exhibit
> 5000+ brands represented
> Participation from more than
90 countries
> 150 NEW exhibitors in 2011
For exhibitor information contact Lindsey Jones
at [email protected]
For attendee information contact Talia Loggia
at [email protected]
www.licensingexpo.com
EXCLUSIVELY
SPONSORED BY
showNews
news
Show
Nicola Elliot, newly appointed licensing manager at Walker
Books. Walker launched new creative treatments for the
classic publishing brand, Maisy.
David Ball of Performance Brands and Tom Liddell, managing
director, Winning Moves, celebrate the appointment of
Performance Brands to represent Top Trumps.
Rocket Licensing’s Rob Wijeratna with the creator of Olly the
Little White Van, Henry Becket. Rocket has been appointed
licensing agent and Abbey Home Media is the DVD partner.
15 Million
Engines
Sold
Charlie Caminada
with the gold diecast figure of Action
Chugger which was
presented to Ludorum
by Clive Wooster,
head of European
sales, TOMY, to mark
sales of 15 million
Chuggington toys in
four markets since
their launch in April
last year.
Nickelodeon started Brand Licensing Europe 2011 in spectacular
style at Park Lane’s Grosvenor House Hotel on Monday night,
featuring appearances from the cast of “House of Anubis” and
a performance by Victoria Justice, star of “Victorious.” Pictured
above: Pierluigi Gazzolo, Viacom International Media Networks;
Cyma Zarghami, Nickelodeon and MTVN Kids and Family Group;
and Michael Connoly, Viacom International Media Networks, with
the cast of “Victorious.”
Jennifer Lawlor and Jane Kennedy from Zodiak Rights with the Piplings. Waybuloo has been confirmed as the official Sport
Relief 2012 early years partner. The Piplings will be helping children across the UK to get involved in fundraising for Sport Relief.
Alex Bloom, managing director, Spearmark, the winner of
Rocket Licensing’s Dr. Seuss speed reading challenge.
19 October 2011 www.licensemag.com
37
ShowNews
Studio100 signs a deal for Maya the Bee with Egmont Polska.
Marie-Laure Marchand, Beata Lewandowska-Kaftan,
Tomasz Urbaniak, EvyVan Nederkassel and Jacek Betdowski.
Jonna Browall and Frances Bodiam from Flame Tree
Publishing with Rupert Fawcett, the creator of the Fred
Cartoon, announcing a calendar deal.
Viz Media to License
‘Inazuma Eleven’
“Inazuma Eleven,” the Japanese soccer animation series from
Arait Multimedia, will air on Gulli in France beginning in December. Viz Media Europe has been appointed exclusive licensing agent in France. Viz Media’s Pascal Bonnet told License!
Global: “We believe ‘Inazuma Eleven’ will become a major franchise in France.” Below: Aitor Garcia Merino, Joaquin Garcia
Garrido, Pascal Bonnet and Jean Rene Aucouturier.
Jane Lowe, Love Productions; David Miller, Ethos; and Claire
Potter, Metrostar. Ethos has signed a deal to produce a range
of Great British Bake Off bakeware for spring 2012.
38
www.licensemag.com 19 October 2011
Sue Stanley, licensing director, and Mark Segalov, managing
director, Smith and Brooks, which celebrates its 25th
anniversary this week.
Fox Deal With Retailer LPP
20th Century Fox
Consumer Products
has signed a deal with
LPP, the Poland-based
retailer for a series of
apparel collections to be
launched across the CEE
region in its Reserved
chain of high street
fashion stores. The
products will feature
The Simpsons, Family
Guy and Futurama
and will launch later
this year in 340 stores.
Pictured: Robert Marick,
Jennifer Buchanan and
Jeffrey Godsick.
John Van Den Herik, chief executive officer of Lief Lifestyle,
the Dutch lifestyle brand which is exhibiting for the first time
at Brand Licensing Europe.
Hans Ulrich Stoef, chief executive officer, and Joe Hofer,
marketing manager, m4e/Telescreen, exhibited “Mia and
Me,” which won the MIPCOM Junior challenge 2011.
Licensing opportunities available in all key categories
Pindy O’Brien Vice President, Brand Licensing & Retail UK
T: +44 (0)20 7691 6789
E: [email protected]
www.fmekids.com