Design for movement - Steer Davies Gleave

Transcripción

Design for movement
case studies: brand environments
information +
environments +
identity.
Steer Davies Gleave
Design for movement
Contact
Phil Berczuk
[email protected]
+44 (0)20 7910 5000
Steer Davies Gleave
28-32 Upper Ground
London SE1 9PD
United Kingdom
The core areas that define
our practice are movement,
environment and identity.
We combine our
understanding of human
experience, perception and
behavior to deliver innovative,
user-centered design which
helps to make our cities,
transport systems and public
places understandable,
accessible and enjoyable for all.
www.steerdaviesgleave.com
Marconi Express
Bologna
Brand and Wayfinding
2011
Grove is the latest addition to Middlesex
University’s Hendon campus. The building
will host many of the activities currently
housed at Cat Hill, while also acting as a new
high-quality space for the entire University
community.
It is formed of three distinct units, with each
unit comprising a mixture of teaching rooms
and facilities. There are spaces available for
exhibitions and installations - some of which
may be open to the public. The building also
hosts a cafe and a food outlet.
Each unit can be accessed directly from
external campus areas and also from the
other units via stairs and walkways on the
ground and first floors.
As a campus destination, it will follow
the Hendon Campus wayfinding strategy
convention and be identified by its head
letter “G”.
RO
Aiuta
Help Point
Premere il pulsante
in caso di emergenza
push the button in case
of an emergency
Marconi Express Branding e Wayfinding | page 2
Bologna Centrale FS
Aeroporto G. Marconi
Lazzaretto
Non lasciare il
bagaglio incustodite
Do not leave
luggage unattended
Accessibility assistance
accessibilità assistenza
Uscita di
Emergenza
direzzione Bologna Centrale FS
Area videosorvegliata
CCTV in operation
‘Marconi Express’ is a highfrequency shuttle service
connecting Bologna Central
rail station with Bologna
Marconi Airport. The main
infrastructure is a driverless
suspended monorail.
Users of the service are
expected to be international
visitors travelling between the
airport/Bologna and the wider
region through a new high
speed rail hub.
Uscita di
Emergenza
Terminal stations are
integrated within the airport
and in the central rail station
requiring the service brand
and signage to be distinctive,
recognisable and immediate.
The visual identity, delivered
with support of the local studio
‘Kitchen’, reflects the system’s
distinctive architectural
design to communicate a
contemporary and sustainable
service. The result is a
distinctive graphic language
- carried across all user
touchpoints, and a pictogram
based wayfinding system
based.
An information hierarchy
establised a clear, logical
sequence of messages
targeted to inbound and
outbound passengers allowing for streamlined
directional information.
The system visual identity
is consistently applied to all
graphic elemnents including
pictograms, and a product
suite that is consistent with the
architectural language.
Extensive use of
environmental graphics avoids
physical clutter, ensures
clear sightlines and makes
navigation to/from and within
station environments simple
and intuitive.
Operational
planning
ll
Operational
planning
andand
ITSITS
Brand
commmunication
strategy
ll
Brand
andand
commmunication
strategy
Amman Bus Rapid Transit
Passenger
environment
design
ll
Passenger
environment
Branding
& Interchange
Design design
Greater Amman Municipality
Amman, Jordan
Option
B
Option
B design;
Brand
White/Light
non-metallic
White/Light
non-metallic
grey grey
Architectural detailing;
Urban Design;
3D and physical modelling.
AMMAN BRT | Branding, Identity and Marketing Strategy
ANNEX: Background Research
Things that students would like to see in future BRT system:
Meeting with
Childrens Municipal
Committee
+ Used by dignitaries,
such as the Mayor
We then asked the
Committee what they would
like to see from a new public
transport system [BRT] and
the benefits they thought
the system would bring.
Appeals to
both rich
and poor
+ Stops located within
walking distance
Music
on bus
Cleanliness.
Fines for
littering
Fresh
colors
mass transit planning and design
AC and
heating
l Concept design validation
+ Better preventative
maintenance
+ Good quality vehicles
that make long distances
comfortable (comfort is
more important than cost).
+ Information available
via the internet, mobile
phones and on buses
+ Accessible to persons
with disabilities
Security guards
to ensure user
safety and prevent
vandalism at stops
and on buses
+ A hostess on board the bus
+ Sustainably powered vehicles
+ Trash bins
+ Added value/incentive
for selection of school/
college/ university
page 62
l Demand forecasting
l Operational planning and ITS
Brand
Architecture
l Brand
and commmunication strategy
21
21 Architecture
Brand
l Passenger environment design
Branded
Amman currently delivers
public transport through
branded services.
Amman City
In a branded structure,
the parent is invisible and
services are delivered
under their own visual
identities and names.
Option B
White/Light non-metallic
grey
Amman City
Transport
Greater Amman Municipality
is the promoter for
Ammani public transport
Transport Service
(individual)
Transport Service
(individual)
Transport Service
(individual)
LRT
BRT
BUS
What are the areas
of influence?
Amman BRT will engage
with its customers through
multiple touch points.
Each of these should
combine to form a
coherent whole.
Tendered bus services are
delivered under the ‘autobus’
and ‘coaster’ brands carrying
no reference to GAM.
Reliability
Fares
Security
Journey quality
PRODUCT
Ticketing
Routes & destinations
Frequency
Publicity
Visual identity
Tone of voice
COMMUNICATION
Information
Graphic language
page 11
page 16
Amman
Rapid
Amman
Rapid
BusBus
21
Amman Rapid Bus
Stops
Vehicles
Roads/ crossings
ENVIRONMENT
Furniture
Facilities
Management
Signs
Staff
Customer Service
BEHAVIOUR
Announcements
Staff presence
Uniforms
+ Retail opportunities
+ Smart cards without
expiration dates
+ Schedule adherence
Affordable
& reliable
+ Good quality, comfortable
vehicles (comfort is more
important than cost)
+ Clear information
available at bus stops
+ Preventive maintenance
+ Driver qualities:
+ elegant
+ wears a suit
+ does not smoke cigarettes
+ drives safely
> There are no dominant brands/
identities
+ T is repeated in the
line names T1/ T2/ T3 –
reinforcing the identity
Fra
Mances
cià c
5.19
5.36
5.49
6.04
6.18
6.33
6.46
6.59
7.06
7.14
7.21
5.22
5.39
5.52
6.07
6.21
6.36
6.49
7.02
7.09
7.17
7.24
Tram comú T1- T2
5.24
5.54
6.23
6.51
7.11
7.26
5.28
5.58
6.27
6.55
7.15
7.30
5.31
6.01
6.30
6.58
7.18
7.33
5.35
6.05
6.34
7.02
7.22
7.37
T2
5.36
6.06
6.35
7.03
7.23
7.38
4 - 6 - 10 minuts
22.31 22.36 22.41 22.44 22.46
22.37 22.42 22.47 22.50
22.40 22.45 22.50 22.53 22.55
22.43 22.48 22.53 22.56 22.58
22.53 22.58 23.03 23.06 23.08
23.07 23.12 23.17 23.20
23.23 23.28 23.33 23.36 23.38
23.35 23.40 23.45 23.48
23.49 23.54 23.59 0.02 0.04
0.06 0.11 0.16 0.19
0.18 0.23 0.28 0.31 0.33
0.27 0.32 0.37 0.40 0.42
0.47 0.52 0.57 1.00 1.02
22.50
22.59
23.02
23.12
23.42
0.08
0.37
0.46
1.06
5.46
6.14
6.43
7.09
7.24
-
5.4
6.1
6.4
7.1
7.2
-
14 - 16 - minuts
22.53
23.02
23.05
23.15
23.45
0.11
0.40
0.49
1.09
23.19
23.49
0.15
-
23.20
23.50
0.16
-
22.57
23.27
23.55
0.26
-
23.0
23.3
23.5
0.2
-
Dissabtes - Sábados - Saturdays
Divendres - Viernes - Fridays
Direcció Bon Viatge - Sant Martí de l’Erm - Sant Feliu | Consell Comarcal
Tram comú T1-T2-T3
de 7h a
22.15h
4.58
5.15
5.28
5.43
5.57
6.12
6.25
6.38
6.45
6.53
7.00
22.20
22.25
22.29
22.32
22.44
22.58
23.12
23.26
23.40
23.51
de
0.08
22.15h 0.22
a fi
0.36
de
0.52
servei 1.08
1.24
1.40
1.54
2.05
2.16
2.36
5.09 5.14 5.19
5.26 5.31 5.36
5.39 5.44 5.49
5.54 5.59 6.04
6.08 6.13 6.18
6.23 6.28 6.33
6.36 6.41 6.46
6.49 6.54 6.59
6.56 7.01 7.06
7.04 7.09 7.14
7.11 7.16 7.21
4 - 6 minuts
5.22
5.39
5.52
6.07
6.21
6.36
6.49
7.02
7.09
7.17
7.24
22.31 22.36 22.41 22.44
22.36 22.41 22.46 22.49
22.40 22.45 22.50 22.53
22.43 22.48 22.53 22.56
22.55 23.00 23.05 23.08
23.09 23.14 23.19 23.22
23.23 23.28 23.33 23.36
23.37 23.42 23.47 23.50
23.51 23.56 0.01 0.04
0.02 0.07 0.12 0.15
0.19 0.24 0.29 0.32
0.33 0.38 0.43 0.46
0.47 0.52 0.57 1.00
1.03 1.08 1.13 1.16
1.19 1.24 1.29 1.32
1.35 1.40 1.45 1.48
1.51 1.56 2.01 2.04
2.05 2.10 2.15 2.18
2.16 2.21 2.26 2.29
2.27 2.32 2.37 2.40
2.47 2.52 2.57 3.00
Tram comú T1- T2
5.28
5.31
5.24
5.58
6.01
5.54
6.27
6.30
6.23
6.55
6.58
6.51
7.15
7.18
7.11
7.30
7.33
7.26
4 - 6 - 10 minuts
22.46 22.50 22.53
22.55 22.59 23.02
22.58 23.02 23.05
23.10 23.14 23.17
23.38 23.42 23.45
0.10
0.13
0.06
0.38
0.41
0.34
1.06
1.09
1.02
1.38
1.41
1.34
2.10
2.13
2.06
2.35
2.38
2.31
2.46
2.49
2.42
3.06
3.09
3.02
5.35
6.05
6.34
7.02
7.22
7.37
T2
23.21
23.49
0.17
0.45
1.13
1.45
2.17
-
5.36
6.06
6.35
7.03
7.23
7.38
5.46
6.14
6.43
7.09
7.24
-
Tram comú T2-T3
Direcció Francesc Macià
T3
5.49
6.17
6.46
7.12
7.27
-
14 - 16 - minuts
22.56 22.59
23.22
23.29 23.32
23.50
0.00
23.57
0.18
0.25
0.22
0.46
0.56
0.53
1.14
1.26
1.23
1.46
1.58
1.55
2.18
2.28
2.25
-
5.00
5.29
5.59
6.28
6.53
-
T3
21.53
22.17
22.45
23.12
23.43
0.11
0.41
1.11
1.40
2.00
-
5.03
5.10
5.32
5.39
6.02
6.10
6.31
6.37
6.56
6.58
14 - 16 - minuts
T2
Tram comú T1- T2
21.56
22.20
22.48
23.15
23.46
0.14
0.44
1.14
1.43
2.03
-
21.58
22.27
22.55
23.25
23.55
0.25
0.55
1.25
2.00
5.11
5.40
6.11
6.38
6.59
4.54
4.58
5.02
5.15
5.19
5.23
5.44
5.48
5.52
6.10
6.14
6.18
6.15
6.19
6.23
6.22
6.26
6.30
6.35
6.39
6.42
6.40
6.44
6.48
6.42
6.46
6.50
6.47
6.51
6.55
6.58
7.02
7.06
7.03
7.07
7.11
4 - 6 - 10 minuts
21.59
22.28
22.56
23.26
23.56
0.26
0.56
1.26
2.01
21.58
22.03
22.32
23.00
23.30
0.00
0.30
1.00
1.30
2.05
22.02
22.07
22.36
23.04
23.34
0.04
0.34
1.04
1.34
2.09
22.06
22.11
22.40
23.08
23.38
0.08
0.38
1.08
1.38
2.13
5.04
5.11
5.25
5.40
5.54
6.10
6.20
6.25
6.32
6.39
6.45
6.50
6.52
6.57
7.04
7.08
7.13
Tram comú T1-T2-T3
5.08 5.12 5.17
5.15 5.19 5.24
5.29 5.33 5.38
5.44 5.48 5.53
5.58 6.02 6.07
6.14 6.18 6.23
6.24 6.28 6.33
6.29 6.33 6.38
6.36 6.40 6.45
6.43 6.47 6.52
6.49 6.53 6.58
6.54 6.58 7.03
6.56 7.00 7.05
7.01 7.05 7.10
7.08 7.12 7.17
7.12 7.16 7.21
7.17 7.21 7.26
4 - 6 minuts
5.27
5.34
5.48
6.03
6.17
6.33
6.43
6.48
6.55
7.02
7.08
7.13
7.15
7.20
7.27
7.31
7.36
de 5h
a 7h
de 5h
a 7h
Direcció Sant Martí de l’Erm - Consell Comarcal
5.14
5.29
5.46
6.04
6.20
6.36
6.52
7.08
7.22
5.19
5.34
5.51
6.09
6.25
6.41
6.57
7.13
7.27
5.22
5.37
5.54
6.12
6.28
6.44
7.00
7.16
7.30
10 minuts
21.56 22.07 22.12 22.17 22.20
22.01 22.12 22.17 22.22 22.25
22.12 22.23 22.28 22.33 22.36
22.27 22.38 22.43 22.48 22.51
22.31 22.42 22.47 22.52 22.55
de 22h 22.44 22.55 23.00 23.05 23.08
23.00 23.11 23.16 23.21 23.24
a fi
23.10 23.21 23.26 23.31 23.34
de
servei 23.18 23.29 23.34 23.39 23.42
23.34 23.45 23.50 23.55 23.58
23.51 0.02 0.07 0.12 0.15
0.05 0.16 0.21 0.26 0.29
0.22 0.33 0.38 0.43 0.46
0.36 0.47 0.52 0.57 1.00
Direcció Francesc Macià
22.22
22.27
22.53
22.57
23.26
23.36
0.00
0.31
0.48
1.02
22.26
22.31
22.57
23.01
23.30
23.40
0.04
0.35
0.52
1.06
22.29
22.34
23.00
23.04
23.33
23.43
0.07
0.38
0.55
1.09
Nota: Horaris aproximats. En cas d’incidència es poden veure afectats. Els feiners
de 5h a 7h, els dissabtes i els festius, el servei de la T1 serà assumit per la T2.
El dia feiner vigília de festiu es farà l’horari dels divendres.
El dia festiu vigília de festiu es farà l’horari dels dissabtes.
22.33
23.04
23.37
23.47
0.11
-
22.34
23.05
23.38
23.48
0.12
-
22.43
23.15
23.49
0.22
-
22.46
23.18
23.52
0.25
-
5.10
5.43
6.15
6.49
7.15
5.23
5.55
-
T2
5.24
5.56
-
6.30
-
6.31
-
7.02
-
7.03
-
4.55
5.28
6.00
6.30
6.35
7.00
7.07
-
4.59
5.32
6.04
6.34
6.39
7.04
7.11
-
Tram comú T2-T3
5.03
5.36
6.08
6.38
6.43
7.08
7.15
-
cada
cada
cada
cada
cada
cada
cada
hora als hora als hora als hora als hora als hora als hora als
34, 54
37, 57
20, 40
21, 41
25, 45
29, 49
33, 53
i 14 min i 17 min i 00 min i 01 min i 05 min i 09 min i 13 min
21.54
22.23
22.57
23.29
0.00
-
21.57
22.26
23.00
23.32
0.03
-
22.02
22.26
22.37
23.10
23.41
0.00
22.03
22.27
22.38
23.11
23.42
0.01
Nota: Horarios aproximados. En caso de incidencia pueden verse afectados.
Laborables de 5h a 7h, sábados y festivos, el servicio de la T1 será asumido por la T2.
El día laborable víspera de festivo se hará el horario de los viernes.
El día festivo víspera de festivo se hará el horario de los sábados.
22.07
22.31
22.42
23.15
23.46
0.05
22.11
22.35
22.46
23.19
23.50
0.09
22.15
22.39
22.50
23.23
23.54
0.13
Mo
nte
sa
Po
nt
d’E
sp
lug
ue
s
T3
5.13
5.46
6.18
6.52
7.18
Rig
al
Zo
Un na
ive
Fra rsi
tàr
Ma nces ia
cià c
T3
5.29
5.32
5.43
5.46
5.50
5.51
5.39
6.01
6.04
6.18
6.21
6.25
6.26
6.14
6.35
6.38
6.50
6.53
6.57
6.58
6.46
7.07
7.10
7.22
7.25
7.29
7.30
7.18
7.37
7.40
cada
cada
cada
cada
cada
cada
cada
hora als hora als hora als hora als hora als hora als hora als
53, 13
54, 14
57, 17
42, 02
46, 06
49, 09
00, 20
i 22 min i 26 min i 29 min i 33 min i 34 min i 37 min i 40 min
5.05
5.21
5.38
5.54
6.10
6.26
6.40
6.45
7.00
7.10
7.17
7.26
Ca
n
T2
Wa
lde
n
Sa
nt
C. Fe
Co liu
ma
rca
Sa
nt
l
C. Fe
Co liu
ma
rca
Wa
l
lde
n
Sa
nt
de Ma
l’E rtí
Ce rm
ntr
M. e
Ma
rtí
i Po
Bo
n
l
Via
tge
Co
Cerne
ntr llà
e
El
Pe
dró
sp
lug
Mo
ue
nte s
sa
Fra
de 7h
a 22h
5.09
5.24
5.41
5.59
6.15
6.31
6.47
7.03
7.17
El
Pe
dró
Co
Ce rne
ntr llà
e
Bo
n
Via
tge
Ce
ntr
M. e
Ma
Sa rtí
nt i Po
de Ma l
l’E rtí
rm
Mances
cià c
Zo
Un na
ive
rsi
tàr
Ca
ia
n
Rig
al
Po
d’Ent
Tram comú T2-T3
4.58
5.13
5.30
5.48
6.04
6.20
6.36
6.52
7.06
5.09
5.25
5.42
5.58
6.14
6.30
6.44
6.49
7.04
7.14
7.21
7.30
5.13
5.29
5.46
6.02
6.18
6.34
6.48
6.53
7.08
7.18
7.25
7.34
10 minuts
5.18
5.34
5.51
6.07
6.23
6.39
6.53
6.58
7.13
7.23
7.30
7.39
5.28
5.44
6.01
6.17
6.33
6.49
7.03
7.08
7.23
7.33
7.40
7.49
5.09
5.24
5.41
5.59
6.15
6.31
6.47
7.03
7.17
de 5h
a 7h
de 7h
a 22h
22.05 22.09 22.13 22.18 22.28
22.17 22.21 22.25 22.30 22.40
22.34 22.38 22.42 22.47 22.57
22.41 22.45 22.49 22.54 23.04 de 22h
22.52 22.56 23.00 23.05 23.15 a fi
23.08 23.12 23.16 23.21 23.31 de
23.25 23.29 23.33 23.38 23.48 servei
23.40 23.44 23.48 23.53 0.03
23.56 0.00 0.04 0.09 0.19
0.11
0.15 0.19 0.24 0.34
0.15
0.19 0.23 0.28 0.38
Note: Approximate times, subject to change if necessary. Between 5 am and 7 am on
weekdays, and all day at weekends and on public holidays, the T1 service will be covered
by the T2. On weekdays on the eve of a public holiday there is a Friday service.
On public holidays or Sundays on the eve of a public holiday there is a Saturday service.
5.14
5.29
5.46
6.04
6.20
6.36
6.52
7.08
7.22
5.19
5.34
5.51
6.09
6.25
6.41
6.57
7.13
7.27
5.22
5.37
5.54
6.12
6.28
6.44
7.00
7.16
7.30
10 minuts
de 16h
a 22h
de 7h a
22.15h
22.04 22.08 22.12 22.17 22.27
22.08 22.12 22.16 22.21 22.31
22.13 22.17 22.21 22.26 22.36
22.28 22.32 22.36 22.41 22.51
22.42 22.46 22.50 22.55 23.05
22.56 23.00 23.04 23.09 23.19
23.10 23.14 23.18 23.23 23.33
23.23 23.27 23.31 23.36 23.46 de
23.40 23.44 23.48 23.53 0.03 22.15h
23.54 23.58 0.02 0.07 0.17 a fi
0.10
0.14 0.18 0.23 0.33 de
0.22
0.26 0.30 0.35 0.45 servei
0.40
0.44 0.48 0.53 1.03
0.52
0.56 1.00 1.05 1.15
1.10
1.14 1.18 1.23 1.33
1.22
1.26 1.30 1.35 1.45
1.40
1.44 1.48 1.53 2.03
1.51
1.55 1.59 2.04 2.14
2.11
2.15 2.19 2.24 2.34
2.15
2.19 2.23 2.28 2.38
Diumenges i festius - Domingos y festivos - Sundays and public holidays
page 46
4.58
5.13
5.30
5.48
6.04
6.20
6.36
6.52
7.06
de 7h
a 16h
8 minuts
22.01
22.11
22.15
22.27
22.31
22.43
22.59
23.15
de 22h 23.32
a fi
23.50
de
0.02
servei 0.22
0.38
0.55
1.11
1.25
1.45
2.01
2.16
2.37
22.12 22.17 22.22 22.25
22.22 22.27 22.32 22.35
22.26 22.31 22.36 22.39
22.38 22.43 22.48 22.51
22.42 22.47 22.52 22.55
22.54 22.59 23.04 23.07
23.10 23.15 23.20 23.23
23.26 23.31 23.36 23.39
23.43 23.48 23.53 23.56
0.01 0.06 0.11 0.14
0.13 0.18 0.23 0.26
0.33 0.38 0.43 0.46
0.49 0.54 0.59 1.02
1.06 1.11 1.16 1.19
1.22 1.27 1.32 1.35
1.36 1.41 1.46 1.49
1.56 2.01 2.06 2.09
2.12 2.17 2.22 2.25
2.27 2.32 2.37 2.40
2.48 2.53 2.58 3.01
Títols vàlids al Tram
Bitllet
senzill
T2
5.43
5.46
5.50
5.39
6.18
6.21
6.25
6.14
6.50
6.53
6.57
6.46
7.22
7.25
7.29
7.18
cada
cada
cada
cada
hora als hora als hora als hora als
42, 02
46, 06
49, 09
53, 13
i 22 min i 26 min i 29 min i 33 min
cada
cada
cada
cada
hora als hora als hora als hora als
44, 54, 14 48, 03, 18 51, 06, 21 55, 10, 25
i 29 min. i 33 min i 36 min i 40 min
22.41 22.45 22.48
22.53 22.57 23.00 23.04
22.57 23.01 23.04
23.25 23.29 23.32 23.36
0.05
0.09
23.58 0.02
0.32
0.35
0.39
0.28
1.08
1.11
1.15
1.04
1.41
1.44
1.48
1.37
2.15
2.18
2.22
2.11
2.46
2.49
2.42
3.07
3.10
3.03
5.51
6.26
6.58
7.30
cada
hora als
54, 14
i 34 min
cada
hora als
56, 11, 26
i 41 min
23.05
23.37
0.10
0.40
1.16
1.49
2.23
-
Wa
lde
n
de 5h
a 7h
de 5h
a 7h
Concept designs and 3D modelling for Swualyeh BRT Interchange
5.14
5.31
5.44
5.59
6.13
6.28
6.41
6.54
7.01
7.09
7.16
4 - 6 minuts
22.20
22.26
22.29
22.32
22.42
22.56
23.12
de
22.15h 23.24
23.38
a fi
23.55
de
servei 0.07
0.16
0.36
page 20
page 28
Zo
Un na
ive
rsi
tàr
Ca
ia
n
Rig
al
Po
d’Ent
de 7h a
22.15h
+ Lines are numbered but
not assigned colours
+ Logo uses tilted ‘T’
signifying ‘Tram’ and
a road intersection
Tram comú T1-T2-T3
5.09
5.26
5.39
5.54
6.08
6.23
6.36
6.49
6.56
7.04
7.11
5.29
6.01
6.35
7.07
7.37
cada
hora als
57, 17
i 37 min
cada
hora als
11, 27, 42
i 56 min
22.32
22.42
23.14
23.46
0.21
0.53
1.26
1.56
2.32
-
Sa
> Jordan Petroleum Refinery Co
Limited is one local exception
with a strong, if dated, icon
4.58
5.15
5.28
5.43
5.57
6.12
6.25
6.38
6.45
6.53
7.00
Pe
dró
> Designs lean towards busy/ text
heavy - with primary colours
being very popular
Dilluns a dijous - Lunes a jueves - Mondays to
de 5h
a 7h
El
+ A single “brand colour” is
used across information,
marketing, signing
and vehicle liveries
Sant Martí de l’Erm
Francesc Macià
Sant Feliu | Consell Comarcal
Francesc Macià
sp
lug
Mo
ue
nte s
sa
> Icons are rarely used as
signifiers for products or
services
Enllaç Metro TMB
Enlace Metro TMB
Metro TMB Connection
Enllaç Rodalies Renfe
Enlace Rodalies Renfe
Rodalies Renfe Connection
Ajuntament i Districte
Ayuntamiento y Distrito
City Council and District
Oficina d’Informació al Ciutadà de Trambaix
Oficina de Información al Ciudadano de Trambaix
Trambaix Customer Information Office
Bon Viatge
Francesc Macià
Fra
Mances
cià c
> Signing is often cluttered
obscuring content
Trambaix
Brand structure: Branded
+ Distinctive identity but not
integrated across modes
Zo
Un na
ive
rsi
tàr
Ca
ia
n
Rig
al
Po
d’Ent
> Roman script is typically (but
not always) included
Tram
Barcelona, Spain
> Products/ services are often
illustrated as background
reference
Co
Ce rne
ntr llà
e
Bo
n
Via
tge
Ce
ntr
M. e
Ma
Sa rtí
nt i Po
de Ma l
l’E rtí
rm
> Pedestrian signs are not
distinguished from highway
signs
> Shop frontages, advertising and
services are predominantly
signified through text and colour
Mo
nte
sa
> Branding, where it exists, is
relatively unsophisticated
> A mixture of graphic
conventions are used
Po
nt
d’E
sp
lug
ue
s
General Observations
> All signs use blue background
with no colour hierarchy for
road type
Fra
Amman City
Highway and pedestrian signing
Mances
cià c
Zo
Un na
ive
rsi
tàr
Ca
ia
n
Rig
al
Po
d’Ent
Enviroments
Pe
dró
International Current Practice
El
Fact Finding Audit
sp
lug
Mo
ue
nte s
sa
Fact Finding Audit
Co
Ce rne
ntr llà
e
Bo
n
Via
tge
Ce
ntr
M. e
Ma
Sa rtí i
Po
nt
de Ma l
l’E rtí
rm
Wa
lde
n
S
Rig
al
Zo
Un na
ive
Fra rsi
tàr
Ma nces ia
cià c
Outputs of the initial
review and consultation
activities informed the
In addition to the brand
design, Steer Davies Gleave
delivered detailed designs
for BRT routes and concept
designs for the Swuayleh Bus
Interchange (see sketches and
visual below).
Ca
n
The main challenge faced
by the design team was to
achieve consensus within
Stop signifier totems, shelters
and bus livery were rendered
in 3D to help communicate and
build client and stakeholder
agreement from the numerous
departments within Greater
Amman Municipality, the
LTRC (Land Transport
Regulatory Commission) and
the Jordanian Government,
including the Ministry of
Transport.
Wa
lde
n
Sa
nt
C. Fe
Co liu
ma
rca
Sa
l
nt
C. Fe
Co liu
ma
rca
Wa
l
lde
n
Sa
nt
de Ma
l’E rtí
Ce rm
ntr
M. e
Ma
rtí
i Po
Bo
n
l
Via
tge
Co
Cerne
ntr llà
e
El
Pe
dró
Outputs included brand
architecture, values and
personality applied to a range
of applications including
vehicle livery and interiors,
interchanges, stops, terminals
and signage.
Our approach included an
international best practice
review, local visual audits
and creative workshops
with local stakeholders including a workshop with
the local student council with
representations across the
city’s municipalities.
development of options for
the brand architecture and its
relationship to the recently
developed Amman city
brand. We tested a number
of different concepts for the
visual identity which were
applied to a proposed stop
location outside the Jordanian
University.
sp
lug
Mo
ue
nte s
sa
the client body and key
stakeholders on the visual
identity and its application to
the BRT service infrastructure.
El
Pe
dró
Co
Ce rne
ntr llà
e
Bo
n
Via
tge
Ce
ntr
M. e
Ma
Sa rtí
nt i
de Ma Pol
l’E rtí
rm
Steer Davies Gleave
developed the BRT brand and
communication strategy as
part of a commission to design
Amman’s Bus Rapid Transit
(BRT) system.
5.32
6.04
6.38
7.10
7.40
cada
hora a
00, 20
i 40 m
cada
hora a
15, 30,
i 00 m
22.3
22.4
23.1
23.4
0.24
0.56
1.29
1.59
2.35
-
Títulos válidos al Tram
Títol no integrat
Trambaix: 1 viatge. Transbordament
entre T1, T2 i T3 en 30 minuts.
Trambesòs: 1 viatge. Transbordament
entre T4, T5 i T6 en 30 minuts.
Título no integrado.
Trambaix: 1 viaje. Transbordo entre
T2 y T3 en 30 minutos.
Trambesòs: 1 viaje. Transbordo entr
T5 y T6 en 30 minutos.
Títols integrats Títulos integrados Integrated tickets
(TRAM, TMB, Rodalies Renfe, FGC i autobusos integrats)
T-10
10 viatges. Multipersonal.
T-50/30
50 viatges en 30 dies consecutius. 50 viajes en 30 días consecu
Unipersonal.
Unipersonal.
10 viajes. Multipersonal.
T-Familiar
70 viatges en 30 dies consecutius. 70 viajes en 30 días consecu
Multipersonal.
Multipersonal.
T-Dia
Viatges il·limitats en 1 dia fins a la Viajes ilimitados en 1 día has
finalització del servei. Unipersonal. finalización del servicio. Unip
Personalitzats amb DNI.
Cal presentar identificació.
Personalizados con DNI.
Debe presentarse identificación.
Perso
numb
T-Mes
Viatges il·limitats en 30 dies.
Títol personal.
Viajes ilimitados en 30 días.
Título personal.
T-Trimestre
Títol personal.
Título personal.
T-Jove
Menors de 21 anys o estudiants
fins als 25. Títol personal.
Menores de 21 años o estu
hasta los 25. Título persona
Travel+
West of England Partnership
Communication strategy
& brand vision, identity
programme, consultation
material.
Project partners
3G Communications
Over the next
few years,
travel+ will see
improvements
made to local
rail, bus, cycle,
pedestrian
and road
networks
Bath and North East
Somerset, Bristol, North
Somerset and South
Gloucestershire Councils
have joined together to
tackle traffic congestion
in the West of England.
Growing congestion is a
problem that affects our
economy, our health and
our environment.
Over the next few
years, travel+ will see
improvements made
to local rail, bus, cycle,
pedestrian and road
networks, as well as the
introduction of a rapid
transit system.
For general enquiries about this project please:
travel+ is the authorities’
vision to manage traffic
congestion.
Call:
the West of England Transport Line
on 0800 019 3235
Visual Technology
Visit:
www.westofengland.org/transport
travel+ will bring
improvements
to the local bus
network on
the area’s most
congested roads
Write to:
West of England – travel+
Freepost, (BS6529)
Bristol
BS1 5BR
(no stamp required)
Bath & North East Somerset, Bristol, North Somerset and South Gloucestershire Councils
working together with First to improve your local public transport
Under the umbrella of the
West of England Partnership,
Bath and North East Somerset,
Bristol, North Somerset
and South Gloucestershire
Councils have united to tackle
local road congestion, which is
amongst the worst in the UK.
Failing to deal with this will
seriously threaten the local
economy, quality of life and
the region’s environmental
future.
Steer Davies Gleave was
appointed to deliver
communications and
marketing for the West of
England’s transport vision
to 2026. The vision required
the delivery of a raft of major
transport schemes aimed
at delivering substantial
improvements to public
transport and help curb
reliance on the car as the
population’s first transport
choice.
The vision included funding
applications for eight major
priority projects covering rail,
highways (including road
user charging), BRT, LRT, bus,
walking, cycling and behaviour
change that focused on
delivering sustainable growth,
reducing urban congestion
and at improving access
across the sub region from
rural areas.
We developed tthe
travel+ brand to provide a
communications framework
that supported consistent
delivery of key sub regional
messages across all initiatives.
network
walk
cycle
rail
transit
bus
Bath & North East Somerset, City of Bristol, South Gloucestershire, North Somerset
and First working together to improve your local transport
Metrolink
Manchester
Brand Strategy,
identity, wayfinding,
information and
communication
guideline design
and delivery
Basic elements
2.2.
Secondary colour palettes
Metrolink secondary colour palettes
A series of secondary colour palettes have
been developed for each element of work
to provide for the specific requirements of
that application.
Signage has a secondary palette based on
the decision to colour-code zones. Stops
use a bright yellow for highlighting
elements in the environment.
The tram liveries use silver and bright lime
green to create a distinctive and clearly
differentiated identity for the service.
Metrolink marketing communications use
a palette of seven supplementary colours
to provide range, warmth and tone in all
forms of direct communication.
Pantone 432
RAL Anthracite Grey 7016
Pantone 20% Black
RAL Silk Grey 7044
Pantone 660
RAL Traffic Blue 5017
Pantone White
RAL Traffic White 9016
Pantone 20% Black
RAL Silk Grey 7044
Pantone White
RAL Traffic White 9016
Pantone 660
RAL 5017
Pantone 180
RAL 3020
Pantone 226
RAL 4006
Pantone 354
RAL 6018
RAL 1023
Traffic Yellow
Pantone 4485
RAL 8003
Pantone 2985
RAL 5012
Pantone 109
RAL 1023
Pantone 211
RAL 3015
METROLINK
CORPORATE
Pantone 432
RAL Anthracite Grey 7016
METROLINK
SIGNAGE
RAL 9006
White Aluminium
RAL 7016
Anthracite Grey
METROLINK
STOPS
A full colour-matching exercise will need to be
undertaken in each area of the service prior to
implementation of final design work.
3M Aluminium 100-58
RAL 9006
White Aluminium
3M Lime Green 100-449 3M Anthracite 100-144
RAL 9007
Paint finish
Grey Aluminium
Special colour match
METROLINK
TRAMS
Pantone 432
C23 M2 Y0 K77
Pantone 660
C60 M90 Y0 K0
Pantone White
C0 M0 Y0 K0
Pantone 2592
C60 M90 Y0 K0
Pantone 349
Pantone 201
Pantone 718
C100 M0 Y91 K42 C0 M100 Y63 K29 C0 M56 Y100 K8
METROLINK
MARCOMMS
Pantone 504
Pantone 5135
C65 M100 Y100 K35 C47 M64 Y28 K0
Pantone 5405
C58 M17 Y0 K46
&217(176
METROLINK VISUAL IDENTITY GUIDELINE
Version 2.0
Issue date: 22 December 2006
© GMPTE Metrolink 2007 | Prepared by Steer Davies Gleave + Duo Consultants
Greater Manchester
Public Transport Executive
(GMPTE) intends to channel
significant investment into the
revitalisation of the Metrolink
service over the course of the
next 10 years.
The 12 module guidelines
delivered cover:
»» Design proposals for
three levels of station and
platform refurbishment
Steer Davies Gleave with
partners DUO Consultancy,
was commissioned to
undertake an audit of the
Metrolink Service and present
strategic recommendations to
GMPTE’s Executive Directors.
»» Design proposals for
passenger information
and wayfinding including
graphic, information and
product design
»» Design guidelines for new
stations and platforms
»» New fascia designs for
existing and new Ticket
Vending Machines
»» A catalogue of products for
use in refurbishment and
new-build projects
»» A review of advertising
provision and policy
»» A review of station safety
measures, including CCTV
and staffing policies
The recommendations
resulted in the consultancy
being commissioned to
develop a revitalised brand
strategy with supporting
design guidelines.
»» A review of customer
complaint procedures
»» Website development,
including an on-line ticket
purchasing review.
GMPTE recognise that the
customers’ experience in
using the network is of vital
importance and is a key factor
in the service’s continued
success and future growth.
»» Guidelines for marketing
collateral and tone of voice
me
t ro
yo
uth
Literature & Posters
Season tickets
MR
Season ticket guide and samples
The coloured strip at the left hand end
identifies the ticket type and promotes
ease of use (colour signifies the correct
end to insert into a Metrolink
ticket machine).
LID
VA M
O
FR
HN
JO
11.10
ON
ND
LO
6
S
PIRE
EX
D
EN
/0
09
Colours used denote the Metrolink ticket type. The
ticket colour will be defined by GMPTE’s Marketing
and communications team and is to be used
consistently across all marketing materials for each
ticket type.
6
/0
07
Please ensure the colour palette of any
photography used on the ticket is sympathetic to
the ticket type colour.
metrofamily
Specification
Distance
A
1.5 mm
B
31.5 mm
C
52 mm
D
30 mm
E
8 mm
F
5 mm
Myriad pro regular 14 pt
Myriad pro semibold 14 pt
F
F
F
E
metroyouth
MRS KATE SMITH
VALID
FROM
07/06
EXPIRES
END
09/06
metro
D
senior
MR JOHN LONDON
VALID
FROM
VALID
FROM
07/0
6
MRS
CATH
ERIN
E WE
LLS
EXPIRES
END
09/0
6
07/06
B
EXPIRES
END
09/06
C
A
Anthracite Grey
75% tint
&217(176
METROLINK VISUAL IDENTITY GUIDELINES Version 2.0 Issue date: 22 December 2006
Literature & Posters
11.8.21
Design specifications
DL (99×210mm) portrait literature
information guide
Specification
A
Distance
A
3 mm
B
75 mm
C
126 mm
D
45 mm
9 mm cell
padding
A
Myriad Pro
Semibold 26 pt
A colour from the extended Metrolink
colour palette 100% tint
Myriad Pro
Regular 26 pt
Pictogram relating to the information
contained in the leaflet (or similar
type of vector graphic).
B
A
Myriad Pro
Regular 12 pt
C
Anthracite grey 90% tint
9 mm cell
padding
A
D
&217(176
METROLINK VISUAL IDENTITY GUIDELINES Version 2.0 Issue date: 22 December 2006
Cycle Colchester
Colchester Borough Council
Brand and visual identity,
cartography, signage and
wayfinding
Cycle Colchester Graphic Standards
Brand Mark
COLOR VERSION FOR PRINTING
Brand Mark
BLACK AND WHITE VERSION
Cycle Colchester Finials
Illustrative concept
250 mm
240 mm
A
145 mm
135 mm
UB
END R
O
UT
E
FONT
Street (Plain)
Minium font size 9 point
SHR
IDENTITY FONT
Central section
A = 7.5 mm
B = 10.0 mm
Identity Colors
4 PROCESS COLOR CONVERSION FOR PRINTING
Route
colour
Purple
Coated Paper
Pink
Coated Paper
Green
Coated Paper
Pantone®
259 C
C = 55
M = 100
Y=0
K = 15
Pantone®
219 C
Pantone®
382 C
C=1
M = 88
Y=0
K=0
C = 29
M=0
Y = 100
K=0
Co
Franklin Gothic Medium
Uppercase 78 PT
Space for 21 char route name
(including spaces)
lc h e ster
B
Street Plain 72 PT
re
rld
Why
not try
cycling
to…
Abbey Field
This great area
of open space
right in the heart
of Colchester is
a lovely spot for
a picnic in the
summer.
Colchester Town Centre Map
1
Lower
on road
off road
51

burgh
Maiden
l
East Stockwel
Taylor Ct
Street
te
ga
Street
Ry e
Ro a d
burgh
Maideneet
Str
c.
C
dray res
t
High Stree
Colchester
Zoo
One of Europe’s
finest zoos where
you can interact
with the animals
in daily displays
such as feeding
the elephants
and giraffes, or
watching a bird of
prey show.
How long will
it take me?
re
Long Wy
Street
When cycling
regularly you’ll soon
find the route that
suits you – you
may choose the
most direct option,
or decide to find a
route that’s mainly
off road or the most
picturesque.
This chart shows
you some rough
distances and
times to key
locations to help
you plan your
journey, though
the exact time will
depend on the
route you take
and how quickly
you pedal.
Friday Woods
This beautiful
woodland is a
brilliant place to
cycle, with a maze
of paths offering
plenty of routes
to explore.
2.4 = km
10 = minutes
Times vary in
opposite directions
due to addition of
time for hills
Start
Town Centre
Colchester Station
General Hospital
Greenstead
Maypole Green
High Woods
Country Park
With its woods,
wildflowers, lake
and ponds it’s
a real breath of
fresh air. A great
place to picnic,
walk and cycle,
fish, feel close to
nature or simply
unwind and relax.
12
22
18
19
36
32
26
19
13
15
1.7
11
1.7
7
3.4
4.4
3.5
8.8
6.8
5.8
4.7
4.5
3.4
22
Wivenhoe
A great place to
wander around,
with its charming
small shops, pubs
and restaurants
and a picturesque
waterfront.
5.2
3.4
4.8
6.8
3.5
4.8
2.8
1.8
8
1.8
12
2.8
16
4.8
Stadium
Wivenhoe
Prettygate
5.2
Stanway
Colchester Station
Generally quieter areas
1
1
Castle Bailey
Bus
Station
General Hospital
Place of Interest
National Cycle Network
Toucan Crossing
Pedestrian Crossing
Cycle Parking
Subway
Lane
Castle Park
Castle
Church
High Street
et East 
Culver Stre
Lion Walk
Shopping
Centre
ibrary
Stadium
Recommended
Castle
Park
cycle
routes

1
St Nicholas
Street
Greenstead
Boating
Lake
l
n's
St Hele
William's Walk
George Street
St.
Mu
se
um
Cow
Str
eet
Wivenhoe
Middle
Mill
We also led on the delivery
of a behavioural change
project including personalised
travel planning and public
consultation to promote the
initiative.
een
Maypole Green
Following this initial
commission we were retained
to design a cycle maps for
the town and selected local
area route maps and cycle
route signs, now implemented
across the area.
appointed to created a brand
strategy and visual identity for
the Cycle Colchester initiative.
promote, educate and train
people to cycle safely.
 Qu
Prettygate
Finish
Stanway
Town Centre
22
3.4
17
2.7
11
2.7
18
4.4
22
5.7
27
6.0
11
5.7
27
10.0
46
7.0
33
5.7
7.2
6.0
27
18
25
www.cyclecolchester.org.uk
Putting cycling at the
heart of life in our town
Cycle Colchester
To achieve this, Colchester
aimed to encourage local
people to cycle more often
through the provision of
first class cycle routes,
signing and maps. A parallel
communication strategy
created an environment to
25
6.0
28
8.8
36
10.0
41
11.8
46
5.8
25
11.8
24
5.8
20
6.6
32
7.8
37
9.6
42
7.0
33
9.8
15
4.5
22
5.7
27
7.5
32
6.9
33
10.2
24
6.0
29
7.2
34
9.0
39
9.4
44
12.7
Colchester wants to become a
place where cycling is a natural
choice of travel for the growing
numbers of residents, workers
and visitors to the town.
34
51
8.8
41
7.5
33
9.0
40
28
7.0
33
6.9
33
9.4
44
44
9.8
44
55
47
3.7
41
10.2
12.7
15
3.7
18
58
4.5
18
2.5
15
4.5
11
2.5
11
Measurements use the recommended cycle routes as shown on the map where they coincide
with the trip, or generally quieter areas on ordinary roads where there is no designated route.
Timings are based on average cycling speed of 2.4 km (1.5 miles) in 10 mins (9 mph), with extra
time added for hills.
For more information about
Cycle Colchester events and
great places to cycle visit
www.cyclecolchester.org.uk
Biovías
Concepción Chile
Brand strategy, wayfinding
and passenger information
system
El Arenal
Talcahuano
Centinela
5. Aplicaciones orientadas al usuario
5.1. Uniformes
Con el fin de reforzar el color anaranjado como
color institucional de la marca Biovías, se elaboran
overoles y poleras anaranjadas para los
encargados del mantenimiento de los buses y
trenes del sistema.
Jockey y Casco
Se sugiere utilizar la versión blanca del logotipo
sobre el casco y jockey anaranjado y la versión
anaranjada para el casco blanco. Este distingo
es requerido para jerarquizar las distintas faenas
de cada trabajador
Overol
En el frente, se imprime el logotipo de 9 cms de
ancho en su versión blanca en el lado izquierdo
del pecho y en la espalda se imprime, centrada,
la misma versión del logotipo, esta vez de 20
cms de ancho
Manual de Normas Gráficas 2006
Biovías y submarcas asociadas
Poleras
Dos tipos de poleras en negro y anaranjado a
ser utilizadas por los encargados del
mantenimiento de los trenes y buses del sistema:
se imprime el logotipo de 9 cms de ancho en su
versión calada en blanco en el costado izquierdo
del pecho
MANUAL DE NORMAS GRÁFICAS | MARCA BIOVÍAS
3. Aplicaciones en papelería
3.5.2. Diagramación del boletín
Moderno
Tecnología
Con amplia acogida de
la comunidad se
inauguró el primer
recorrido experimental
en el Centro Comercial,
en la comuna de Tomé.
Amplia acogida de la
comunidad se inauguró
el primer recorrido
experimental en el
Centro Comercial, en la
comuna de Tomé.
Boletín
mensual
gratuito
Vea el registro en
www.biovias.cl/fotos
Más información en
www.gobiernodechile.cl/
servicios
Número 12
Febrero de 2006
¡Inaugurado
el Biotren!
Contando con la asistencia de las autoridades de Concepción, se ha dado
a conocer el proyecto, en enero de 2004 se dio a conocer la fase final del
proyecto. Establece y se dio a conocer la fase final del proyecto en enero
de 2004 se dio a conocer el proyecto.
2 Inauguración, que
se recorrieron todas
las obras ferroviarias y
viales incluidas en
Biovías, asistieron
Presidente.
Se inicia
segunda fase
del plan de
transporte
3 Inauguración, que
se recorrieron todas
las obras ferroviarias y
viales incluidas en
Presidente.
Desarrollo
4 Al evento de
inauguración, en el
que se recorrieron
todas las obras
ferroviarias y viales
incluidas en Biovías,
asistieron además del
Presidente.
Cumpliendo con el plazo establecido y 22 meses después de haber dado
a conocer el proyecto, en enero de 2004, el Presidente de la República,
Ricardo Lagos, inauguró el nuevo Plan Integrado de Transporte Público
para el Gran Concepción, Biovías. Único en su categoría en Chile, por la
integración de buses y trenes, este nuevo sistema mejorará
considerablemente las condiciones de traslado de la población entre la
intercomuna, aumentando con ello en forma significativa su calidad de vida
alimenticia y afectiva.
5 En el que se
recorrieron todas las
obras ferroviarias y
viales incluidas en
además del
Presidente. Al evento
de inauguración.
Recorrieron todas las
obras ferroviarias y
viales incluidas en
además evento de
inauguración.
8 El ministro de
Obras Públicas,
Transporte y
Telecomunicaciones,
Jaime Estévez, del
Intendente de la
Región del Bío-Bío.
Inauguración, en el
que se recorrieron
todas las obras
Presidente.
6 Transporte y
Telecomunicaciones,
Jaime Estévez, del
Intendente de la
Cabe recordar que Biovías es uno de los proyectos emblemáticos del Plan
Trienal 2003-2005 de la Empresa de los Ferrocarriles del Estado, EFE, quien,
a través de su filial Ferrocarriles Suburbanos de Concepción, Fesub, junto
a los ministerios de Obras Públicas, Transportes y Telecomunicaciones,
Vivienda y Urbanismo, y Planificación y Cooperación, dirigió con éxito la
ejecución de este proyecto.
7 Ministro de Obras
Públicas, Transporte y
Telecomunicaciones,
Jaime Estévez, del
Intendente de la
En el acto inaugural, el Intendente Jaime Tohá señaló que "la
implementación de Biovías es el cumplimiento de un sueño postergado
de la comunidad del Gran Concepción, y responde al esfuerzo
descentralizador que se ha llevado a cabo fuertemente en el país y a la
necesidad de acompañar el decidido desarrollo que está presentando la
Región del Bío-Bío".
10 Al evento de
que se recorrieron
todas las obras
Presidente.
Población
Ecologismo
Ciclovías
Se inauguró el primer
Acogida de gran parte de
la comunidad se
inauguró el primer
Acogida de gran parte de
la comunidad se
inauguró el primer
servicios
www.biovias.cl/ciclovias
servicios
Dos formas de transitar
el eje vial entre Chiguayante
y Concepción
Se ha dado a conocer
el proyecto. El primer
asistencia de las
autoridades de
Concepción.
Otro de los cambios emblemáticos emprendidos por Biovías fue la
construcción de una Red de Ciclovías que en total será superior a los 21,4
kilómetros y que abarcará las comunas de Hualpén, San Pedro de la Paz,
Chiguayante y Concepción. Con esta acción se espera seguir incentivando
el uso de la bicicleta como medio de transporte y generar un cambio de
hábito de viaje de la población. Red de Ciclovías que en total será superior
a los 21,4 kilómetros y que abarcará las comunas de Hualpén, San Pedro
de la Paz, Chiguayante y Concepción. Con esta acción se espera seguir.
Página 4
Título: Myriad Bold c/46
Bajada: Myriad Bold c/12
Texto: Myriad Roman c/7,5
Página 5
Página 6
Con esta acción se espera seguir incentivando el uso de la bicicleta como
medio de transporte y generar un cambio de hábito de viaje de la población.
Se ha dado a conocer
el proyecto. El primer
asistencia de las
autoridades de
Concepción, se ha
dado proyecto. Se ha
dado a conocer el
proyecto. De la nada,
Concepción, se ha
dado proyecto.
Portada/página 1
Destacado portada: Myriad Bold c/34
Texto Portada: Myriad Bold c/14
Página 3
Título 1: Myriad Bold c/18
Pie de foto: Myriad Bold c/7
Título 2: Myriad Bold c/26
Operación
9 El ministro de
Obras Públicas,
Transporte y
Telecomunicaciones,
Jaime Estévez, del
Intendente de la
Tipografías
Se detallan los tamaños asignados a cada estilo
tipográfico. Todos están compuestos
exclusivamente con la tipografía Myriad en sus
variantes Roman y Bold
Página 2
Puesta
en marcha
Al evento de inauguración, en el que se recorrieron todas las obras
ferroviarias y viales incluidas en Biovías, asistieron además del Presidente
Ricardo Lagos, el ministro de Obras Públicas, Transpor te y
Telecomunicaciones, Jaime Estévez, del Intendente de la Región del BíoBío, Jaime Tohá, el presidente del Directorio de la Empresa de los
Ferrocarriles del Estado, Luis Ajenjo, además de otras autoridades nacionales
y regionales.
El plazo establecido y
se dio a conocer la
fase final del
proyecto.
¿Cómo
funciona
Biovías?
Proyecto
1 Al evento de
que se recorrieron
todas las obras
Presidente.
Biovías es uno de los proyectos emblemáticos del Plan Trienal 2003-2005
de la Empresa de los Ferrocarriles del Estado, EFE, quien, a través de su filial
Ferrocarriles Suburbanos de Concepción, Fesub, junto a los ministerios de
Obras Públicas, Transportes y Telecomunicaciones, Vivienda y Urbanismo,
y Planificación y Cooperación, dirigió con éxito la ejecución de este
proyecto.
Contando con la
asistencia de las
autoridades de
Concepción, se ha
dado a conocer el
proyecto, en enero de
2004 se dio a conocer
la fase final del
proyecto.
¡Inaugurado
el Biotren!
Plan de ejecución 2006
Contando con la asistencia de las autoridades de Concepción, se ha dado a
conocer el proyecto, en enero de 2004 se dio a conocer la fase final del
proyecto se ha dado a conocer el proyecto, en enero de 2004 hasta la fecha.
Utilización de la grilla
Diagramación sugerida para articular los
contenidos del boletín “Biovías al día”
De izquierda
a derecha:
Gabriela Rodríguez,
estudiante
Pedra Foncea,
profesional
Julia Espinoza
empleada
John Smith,
dueño de casa
Tecnología de punta
para transitar seguro
por la ciudad
Para que este Plan de Transporte funcione en forma integrada, es decir,
que característica que lo hace único en su categoría -, Biovías instauró que
tres de las estaciones ferroviarias fueran intermodales, para que de esa
manera los pasajeros puedan hacer trasbordo a estos dos modos de
transporte.
Para que lo anterior sea posible, empresarios del transporte público local
licitaron el funcionamiento de 55 buses alimentadores que serán los
estándar que buses que actualmente pertenecen al transporte público del
Gran Concepción. Todos serán color naranja, manteniendo la misma imagen
que los nuevos trenes del servicio Biotren. El funcionamiento de los buses
alimentadores comenzará alrededor de 15 días después de inaugurado
Biovías, ello porque una vez puesta en marcha el servicio ferroviario.
Neumáticos con la
asistencia de las
autoridades de
Concepción, se ha
dado a conocer el
proyecto. La no
asistencia de las
autoridades de
Concepción.
estándar que buses que actualmente pertenecen al transporte público.
Posible, empresarios del transporte público local licitaron el funcionamiento
de 55 buses alimentadores que serán los estándar que buses que
actualmente pertenecen al transporte público del Gran Concepción. Todos
serán color naranja, manteniendo.
José Ilabaca.
pescador
¿Cómo funciona Biovías?
Cinco preguntas frecuentes de nuestros
usuarios y respuestas de final del ambicioso
plan proyecta plan integrador.
Pregunta 1
¿Subirán los precios de los pasajes?
hábito de viaje de la población. Con esta acción se se espera seguir
incentivando el uso de la bicicleta como medio de transporte y
generarespera seguir incentivando el uso de la bicicleta como medio.
Pregunta 2
¿Hasta cuándo se mantienen los actuales recorridos?
Para que este Plan de Transporte funcione en forma integrada, es decir,
que buses y trenes funcionen en forma coordinada y complementaria
característica que lo hace único en su categoríaesa manera los pasajeros
puedan hacer trasbordo a estos dos modos de transporte ciertos aspectos
técnicos y administrativos esenciales, como pasajeros ciertos aspectos
técnicos y administrativos esenciales, como pasajeros.
Rubro del transporte
de pasajeros crece en
nuestra región
¿Cuánto me voy a demorar en llegar a mi trabajo?
Buses y trenes funcionan en forma
coordinada y complementaria característica
que lo hace único en su categoría
encargados de trasladar a la comunidad desde las estaciones al centro de
las comunas y viceversa. De éstos, 20 serán nuevos y otros 35 del mismo
Biovías, ello porque una vez puesta en marcha el servicio ferroviario se
deben definir ciertos aspectos técnicos y administrativos esenciales, como
pasajeros.
hábito de viaje de la población.
Pregunta 3
Pregunta 4
¿Dónde puedo solicitar más información?
Otro punto fundamental para que este Sistema Integrado de Transporte
lugar, de forma centralizada y coordinada, el funcionamiento de los trenes
y la flota de buses alimentadores licitados, además del control y operación
de los semáforos de la intercomuna. Además, una de las obras que traerá
mayor beneficio a los usuarios.
Pregunta 5
¿Cómo consigo movilizarme desde mi casa?
De éstos, 20 serán nuevos y otros 35 del mismo estándar que buses que
actualmente pertenecen al transporte público del Gran Concepción. Todos
serán color naranja, manteniendo la misma imagen que los nuevos trenes
del servicio Biotren alimentadores.Concepción. Todos serán color naranja,
manteniendo la misma imagen que los nuevos trenes.
Biovías instauró que tres de las estaciones ferroviarias fueran intermodales,
para que de esa manera los pasajeros puedan hacer trasbordo a estos dos
modos de transporte.
comenzará alrededor de 15 días después de inaugurado Biovías, ello porque
una vez puesta en marcha el servicio ferroviario se deben definir ciertos
aspectos técnicos y administrativos esenciales, como son las frecuencias
necesarias para entregar un servicio acorde a los pasajeros.
Otro punto fundamental para que este Sistema Integrado de Transporte
opere de la forma esperada, fue la construcción e implementación del
Centro de Gestión de Tránsito, edificio considerado el más moderno.
Nuevas carreteras en plan
piloto para Tomé y Penco
Específicamente, para la implementación del
nuevo sistema ferroviario Biotren, que desde el
jueves 24 tendrá un máximo de 82 frecuencia
diarias, se adquirieron siete remodelados trenes,
UT-440 Modelo Concepción, los cuales servirán
aa los corredores Concepción-Talcahuano,
Concepción - Hualqui y Concepción - San Pedro.
© BIOVÍAS 2006. Preparado por: Steer Davies Gleave + Escuela de Diseño, Pontificia Universidad Católica de Chile
Biovías was originally
conceived as a fully-integrated
multi-modal public transport
service (train, bus and cycle)
based around revitalising the
rail network in Concepción,
Chile’s second largest
metropolitan area. Time
constraints resulted in priority
being given to the rail system
and feeder buses for the initial
implementation phase.
commissioned, in partnership
with the Universidad Católica
de Chile, to develop the brand
strategy, wayfinding, graphic
and information design.
vehicle liveries, passenger
wayfinding and signing,
service mapping and
information.
Biovías was proposed as the
master brand with bus, train
and cycle modes represented
under the sub-brands of Biobu,
Biotren and Biociclo. The
visual identity was developed
as a set of design guidelines
and applied across all system
infrastructure including
customer environments,
Following completion of
the guidelines, Biovías
commissioned Steer Davies
Gleave to coordinate product
artworking and manufacture
including on-site snagging
and factory approval to final
approval and sign off.
3. Aplicaciones en papelería
3.3. Carpeta corporativa
Carpeta Corporativa
El tamaño extendido (con bolsillos armados) es
de 48 cms de ancho por 33.5 de alto.
Cerrada, la carpeta mide 24 cms de ancho por
33,5 de alto. Se imprime a 1/1 color, con la
sugerencia de aplicar termolaminado (para
aumentar la resistencia de la carpeta) y barniz
reserva en el blanco.
Se troquela además el bolsillo derecho para
adjuntar una tarjeta de visita.
La Carpeta Corporativa se distingue del resto de
la papelería por ser un elemento contenedor de
otro material, por lo que su exposición a la
suciedad es mayor y debe ser mas resistente al
ajetreo de las manos. Por eso el material es mas
grueso y el diseño se distingue del blanco, ya
que se usa como portada del contenido.
Colores a imprimir
Color
Pantone
Naranja
Pantone 151C
Gris
Pantone Cool Gray 9C
Juan Américo Pastenes
Director de Mantención
central 838
depto 7
santiago
fono (32) 688 8666
fax (32) 688 8666
[email protected]
www.biovias.cl
The majority of the stations
were new build requiring
demanding and complex
delivery within very tight
deadlines. The full product
suite had to be implemented
on-street and across 16
stations in just under two
months.
The project was delivered
successfully and network
operations began within the
scheduled time-frame.
Regional Transit
Sacramento, CA, USA
Regional Transit Masterplan
Brand Identity
RTMP Graphic Standards
Printing (CMYK)
Brand Mark
REVERSED COLOR VERSION FOR PRINTING
HORIZONTAL FORMAT (PREFERRED)
INTERNATIONAL SYMBOLS
Ref. RT Graphic Standards, page 14
RT LOGO (Reversed)
FONT
Frutiguer 65 (Bold)
Brand Mark
STACKED FORMAT (ALTERNATIVE)
INTERNATIONAL SYMBOLS
RT LOGO (Reversed)
FONT
Frutiguer 65 (Bold)
Slogan Mark
HORIZONTAL (ONLY) FORMAT
RTMP ARROWS
No RT Logo or Symbols inside
FONT
Frutiguer 75 (Black)
Identity Colors
4 PROCESS COLOR CONVERSION FOR PRINTING
RT Blue
Coated Paper
Yellow 1
Coated Paper
Yellow 2
Coated Paper
Yellow 3
Coated Paper
Green 1
Coated Paper
Green 2
Coated Paper
Green 3
Coated Paper
Blue 1
Coated Paper
Blue 2
Coated Paper
Blue 3
Coated Paper
Pantone®
541C
Pantone®
1235 C
Pantone®
151 C
Pantone®
021C
Pantone®
376 C
Pantone®
361 C
Pantone®
355 C
Pantone®
Process Cyan C
Pantone®
Process Blue C
Pantone®
300 C
C = 100
M = 58
Y=9
K = 50
C=0
M = 36
Y = 98
K=0
C=0
M = 54
Y = 100
K=0
C=0
M = 71
Y = 100
K=0
C = 59
M=0
Y = 100
K=0
C = 72
M=0
Y = 100
K=0
C = 94
M=0
Y = 100
K=0
C = 100
M=0
Y=0
K=0
C = 100
M = 13
Y=1
K=2
C = 100
M = 40
Y=0
K=0
The Sacramento Regional
Transit District (RT) is
undertaking a comprehensive
update of its Transit Master
Plan, Short Range Transit Plan
and ADA/Paratransit Plan. This
process includes an extensive
public and stakeholder
engagement program, taking
place over the next 12 months.
As part of our work we
developed a project brand
and it rolled out across all
communication channels.
Guidelines were also
developed for application to
vehicles and other related
infrastructure.
Branding
(mock up applications)
Branding
Branding
(mock
up applications)
(mock
up applications)
Branding
(mock up applications)
M oving You Forwar
d
Walk2go
Southwalk Council
London
Multi-platform walking
promotion for the
Bankside area.
commissioned by the London
Borough of Southwark to
produce a website promoting
walking in the Bankside area.
There are two main areas to
the site.
The first is an interactive
3D model of Borough High
Street. The user can navigate
around the model in much
the same way as they would
with a 3D game, change the
traffic management measures
and select and position
street furniture such as cycle
parking, benches, signs and
trees. The objects can then
be positioned, rotated and
relocated.
Road layout options include
a typical signal controlled
London highway; a signal
controlled highway with speed
table and no guard rails; or
a fully level surface without
guard rails or traffic signals.
The different options affect
traffic speed, vehicle types and
pedestrian volumes which are
reflected in the live display.
Designs can be saved and a
commentary added. Saved
designs can be viewed with
users invited to vote and
comment on the proposals to
create a dialogue.
The other main area of the
site is an interactive map. The
user can navigate around the
Bankside area. Walks can
be plotted and shared with
others and places of interest
(POI) added along the walk.
A short textual description of
the POI can be included along
along with an image or video.
The walk distance is also
calculated and displayed to
help joggers or people using
walking for exercise.
As with the 3D function, the
walk can be saved for others to
view and comment on. There
is an archive where saved
3D designs and walks are
available.
The top 5 walks and designs
(as rated by the walk2go
community) are promoted
and a search facility aloows
visitors to find any designs or
walks that have been saved by
location or author.
Amex Relocate
American Express London
Transport information for
Amex office move
commissioned by American
Express to develop and
implement an internal
communication strategy to
support the relocation of
1,500 employees from three
geographically separate
offices to a new, high quality
office in Victoria, London.
www.aexprelocate.com
Belgrave GROUND FLOOR
Business Travel Europe
Commercial Card
GS/A018 - GS/A068
GN/A009 - GN/A083
Focus
SOUTH
GS
S/C045GS
S/C054
Copy
Huddle
OSC
Female
WC
Male
WC
WC
Female
WC
Lifts
Lifts
Stairs
Vending
Huddle
Stairs
Focus
OSC
Copy/
Support
Male
WC
Focus
Mail
Focus
GN/C033GN/C074
NORTH
Mail
Huddle
Vending
Huddle
Focus
GN/D
RM13
GN/D
RM12
GN/D
RM11
GN/D029GN/D052
GN/D
RM10
GN/D
RM04
GN/D
RM03
GN/D
RM02
GS/D
RM13
GS/D
RM11
GS/D
RM10
GS/E001 - GS/E087
GS/D
RM09
GS/D
RM06
GS/D
RM05
GS/D
RM04
GS/D
RM03
GS
S/D046GS
S/D051
Focus
GN/B
RM10
Mail
Mail
GN/B033GN/B042
GN/B
RM11
GN/B
RM06
GN/B
RM05
GN/B
RM04
GS/B
RM16
GS/B
RM15
GS/B
RM14
GS/B
RM12
GS/B
RM10
GS
S/B046GS
S/B051
GS/A066 - GS/A101
GS/B
RM09
GS/B
RM05
GS/B021GS/B024
Commercial Card
GN/E002- GN/E087
For Fire & Emergency Procedures, please turn over
The strategy was designed
to ensure employees were
kept informed at all stages of
the relocation, mitigating any
possible issues or concerns,
but also enthused and
engaged them in the process.
As a result, staff participation
formed a core element of the
approach whilst also reflecting
American Express’ corporate
aspirations and objectives.
We developed a fresh,
contemporary visual identity
and applied it applied across
all communication channels.
This was key to distinguishing
relocation comms from
general staff messaging and
building staff awareness.
Communication platforms
included the corporate
intranet, emails, exhibitions
and events.
tailored information on
relocation timings and process
on the dedicated relocation
website.
Messages were filtered
into the daily office routine
through posters, newsletter
and displays in communal
areas and via corporate
communications.
All of the moves were
completed smoothly and a
Welcome Pack was given to
each member of staff with
information on the new office,
important telephone numbers,
public transport information
and a local area guide to help
settle staff into the new office.
We worked closely with the
client team, as well as the
move management agency
(AYH), to build a realistic and
deliverable timed programme
of activities that ensured staff
were fully informed of the
move logistics and provided
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Belgrave House
Buckingham Palace Road
Portland House
Workspace Furniture
• Structure–dividesthespaceinastructural
wayandprovidescontinuitytotheclusters
andacleanlinetotheopenplanlandscape.
Yourtranslucentscreenismovable,providing
privacywhenrequiredandcanbemovedor
removedwhencollaboratingwithcolleagues.
• Worksurfaces–theseareheightadjustable
byFacilitiesManagementstaff.
• Workstationworktools–yourworkstation
hastwoA4lettertrays,atelephonecaddy,flat
screenmonitorarm(fullyarticulatedtosuitall
users)andanunder-deskCPUholder.The
workspacehasbeendesignedtolocateas
muchequipmentaspossibleoffofthework
surfaceinordertooptimiseyourdeskspace.
• Storage–youwillhaveamobilepedestal
withtwodrawersforpersonalstorage.
Additionally,therewillbeshared3-drawer
filingcabinetsintheopenplanarea,which
willprovideadditionalfilingforindividualsand
teams.Eachdrawerofthefilingcabinetscan
houseavarietyofformats–A4hangingfiles,
foolscaphangingfiles,bindersorboxfiles.
• Power–allfixedelementsontheworkstations
arepoweredfromanunderdeskmodulesituated
undertheworktop.Toeaseconnectivity,all
openplan,VP’sandSVP’swillalsohavea
doublesocketontopofthedesktoptopower
mobilephones,PDA’s,etc.Noothersocket
attachmentsoradaptorsarepermitted.
• CableManagement–theopenarchitecture
supportscurrenttechnologyaswellas
futuretechnologicaltrends(wireless).
pg 5
• Flexibility–supportsindividualandcollaborative
workinthesamespace,promotingteamwork,
collaborationandinformalexchanges.
YOUR NEW
OFFICE
BelgraveHouseusesthenewEMEAworkspace
standard,theSteelcaseForwardsystemandThink
chair.Thisfurnituresolutionrepresentsthelatest
thinkinginergonomicsanddesign.
Thank you
www.steerdaviesgleave.com

Design for movement - Steer Davies Gleave

Transcripción

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