Programa USA 2012.pub - Master en Comunicación Política e
Transcripción
Programa USA 2012.pub - Master en Comunicación Política e
Experiencing USA 2012 Presidential Election Diploma Political Campaign Communication and the Presidential Election 28 de octubre a 7 de noviembre Boston, MA - New Hampshire - Washington DC Experiencing USA 2012 Presidential Election USA 2012 Political Campaign Communication and The Presidential Election Presentación Experiencing USA 2012 Presidential Election es un programa organizado por el Máster en Comunicación Política e Institucional del Instituto Universitario de Investigación Ortega y Gasset con la participación de docentes del Emerson College de Boston, y de IDI (International Diplomacy Institute). La participación en este Workshop, conduce a la obtención del Diploma Political Campaign Communication and The Presidential Election emitido por el Communication Studies Dept. del Emerson College. COMPETENCIAS La metodología de análisis, estrategias y técnicas adecuadas para la evaluación y gestión de proyectos exitosos de Comunicación Política y Campañas. Herramientas para la investigación, diseño e implementación de tácticas de manejo de riesgo para prevenir y resolver crisis para salvaguardar la reputación de la organización o entidades. La creación, gestión y motivación de equipos para llevar a cabo proyectos eficaces de comunicación estratégica en la arena de la diplomacia pública utilizando los medios de comunicación tradicionales y emergentes. Los conocimientos básicos necesarios para un liderazgo eficaz en la gestión de la comunicación dentro de la dinámica campaña de comunicación política en un contexto multicultural. Tácticas y técnicas que se realizan dentro de la cultura organizacional a través de los principios de la Comunicación Política. DESTINATARIOS Licenciados en ciencias políticas, sociología, comunicación audiovisual y marketing. Profesionales que quieran actualizar y/o mejorar sus conocimientos en comunicación y estrategia de campañas. USA 2012 Political Campaign Communication and The Presidential Election Programa Sunday Arrival to Boston, MA. Check into hotel. Monday to Thursday Arrival and Orientation Reception Event with Political Communication Faculty Student Leaders and Political Consultants. Speeches, exercises, workshops and activities about survey, design political ad, training speakers, crisis, etcetera. Boston, MA Visiting location: Rendon Group, City Hall, Boston Kennedy Library (Harvard), Fanuel Hall and Quincy Market, Kimball Political Consulting, Campaign Headquarters in MA for Senator Scott Brown and Candidate Elizabeth Warren. Travel to New Hampshire. Visiting location: Campaign Headquarters for Mitt Romney and President Barak Obama. Travel back to Boston. Friday Saturday End of Program Breakfast Presentations. Certificate Presentation Programs. Sunday Flight to Washington. Check into hotel. Free time. Monday Visiting Museum Library of Congress Offices of Senator Kerry and Brown Republican National Committee (DC) Democrat National Committee (DC) U.S. State Department in Washington. Tuesday Living elections day and night. Wednesday Discussion of Election Results. End of Trip. New Hampshire Boston, MA Washington DC USA 2012 Political Campaign Communication and The Presidential Election Speakers Joe BATTENFELD, Political Editor - Fox 25. Derek BECKWITH, President - Beckwith Public Relations Group and Adjunct Instructor - Emerson College. Derek Beckwith is president of Beckwith Public Relations Group, a fullservice media relations and strategic communications firm. Michael A. BROWN, Assistant Professor - Emerson College. He teaches at Northeastern University (Introduction to Political Science), Boston College (Civil Rights), Bunker Hill Community College (Business Law) and the Massachusetts School of Law (Civil Rights) Art COHEN, is an independent producer, writer and reporter at WBZ Radio. Linda GALLANT, is the Graduate Program Director and Assistant Professor at Emerson College. She is published in Personal and Ubiquitous Computing, Academic Exchange Quarterly, Qualitative Research Reports in Communication, First Monday, and e-Service Journal. Marsha DELLA-GIUSTINA, has had a long career as a television news producer. Among her honors are a Gracie Award, a National Commendation Award from American Women in Radio and Television, and awards from the National Education Writers Association and the National Association of Government Communicators. Shellie KARABELL, Accomplished broadcast journalist and writer. She spent over 20 years working for PBS, ABC, and CNBC in Europe and is known for her coverage of the collapse of Communism in Eastern Europe. Mohamed KHALIL, Mohamed Khalil is a graduate of Kennedy School of Government at Harvard University. He was one of the founders of Saudi-American Exchange. Mark LECCESE, Assistant Professor - Emerson College. Mr. Leccese spent almost 30 years covering politics and government as a wire service reporter. Michael MACKLIN, is a veteran reporter in New England, having worked as a correspondent in Boston, FOX News New York, GMTV London, NBC Washington. He has achieved various Emmys for reporting and lectures frequently at universities in the US. David PALEOLOGOS, Suffolk University Professor David Paleologos, political pollster and director of the University’s Political Research Center. Emmanuel E. (Manny) PARASCHOS, Professor - Emerson College. He is the author of several books the most recent of which is Media Law and Regulation in the European Union (Iowa State University Press, 1998). Gregory PAYNE, Associate Professor – Emerson College. He is Director of the Center for Ethics in Political and Health Communication, which he co-founded in 1996. John SHATTUCK, John Shattuck is Chief Executive Officer of the John F. Kennedy Library Foundation, He is the author of Freedom on Fire: Human Rights Wars and America’s Response USA 2012 Political Campaign Communication and The Presidential Election Speakers (Harvard University Press), Rights of Privacy (National Textbook Company) and many articles. Jonathan SATRIALE, Journalism Technology Manager. Jonathan "Satch" Satriale is an award-winning video journalist who is currently the Journalism Technology manager at Emerson College. Carole SIMPSON, After 24 years, 3-time Emmy-award winning anchor and senior correspondent, Carole Simpson, retired from ABC News in 2006 to become Leader-in-Residence at Emerson College's School of Communication in Boston. Michael WEILER, Associate Professor - Emerson College. His research has appeared in Argumentation and Advocacy, Informal Logic, and the Quarterly Journal of Speech, and he has co-authored a collection of essays on the rhetoric of Ronald Reagan. Rick RENDON, co-founder and Senior Partner of The Rendon Group, Inc. (TRG), Philip J. MAGGI, has been in Washington for nearly 15years, building a strong reputation as a lawyer, lobbyist and business/policy advisor who helps his clients develop and implement effective government affairs strategies. David CALUSDIAN, VP of Investor Relations, Cheryl Merrill and Associates. He is frequently quoted on IR and communications topics by national newspapers and magazines. Dr. Rob BROWN, Salem State College- speech writer. He is the author of a number of critical studies of public relations history and theory, and is a member of the editorial board of the Public Relations Review (Elsevier) and Public Relations Inquiry (Sage). Patrick MORRIS, is Managing Partner at Hagin Investment Management. President of 57th & Irving Productions, a film production company, CNBC contributor Katherine WHITE, director of media and investor relations for Hagin Investment Management. Kat GROSSO, press, special advisor. Governor Chris Christie, Former special assistant to Mayor Rudy Guiliani of New York. GOP Consultant. Grant DENTON, New Media Coordinator. Obama Campaign for President, Chicago. Carlos HERNANDEZ, Founder, Massachusetts Tea Party. USA 2012 Political Campaign Communication and The Presidential Election Información Celebración Del 28 de octubre al 7 de noviembre de 2012 Matrícula 2.890€ Beca del 10% para alumnos de la Fundación Ortega y Gasset — Gregorio Marañón Incluye* Programa lectivo + Alojamiento y desayuno + Traslados dentro de EEUU + Visitas y actividades programadas + Expedición Diploma acreditativo Plazas Se ofertan 25 plazas Inscripción y reserva Se admiten solicitudes hasta el 30 de julio de 2012 Las personas admitidas deberán abonar 1.500€ en concepto de reserva antes del 30 de julio de 2012 Resto, hasta completar matrícula, antes del 15 de agosto de 2012 Documentación Copia de pasaporte en vigor + Copia de título de Grado + CV + Solicitud de admisión CONTACTO Máster en Comunicación Política e Institucional Departamento de Comunicación Política e Institucional Fundación Ortega y Gasset-Gregorio Marañón +34 917004121 [email protected] * No incluye traslado España-EEUU, ni VISA USA 2012 Political Campaign Communication and The Presidential Election Máster en Comunicación Política e Institucional