advertise

$830,000,000,000 USD
Estimated buying power of adult
LGBT individuals in 2013
Source: witeck.com
71% of LGBT adults would remain
loyal to a brand that supports their
issues even if it's more expensive
47% of LGBT adults are more
likely to buy a product or service
advertised to an LGBT audience
Source: HarrisInteractive.com
75% of GAY Men consider
themselves Travel Planners; 70% of
Lesbians
61% of Gay Men are influenced by
articles on LGBT websites when
researching and making destination
choices; 56% of Lesbians
56% of Gay Men are influenced by
articles in LGBT print magazines
when researching and making
destination choices; 51% of Lesbians
41% used LGBT media in the past
12 months to obtain information
about travel services or companies
79% of LGBT adults in the US
hold a valid passport; 51% of these
passport holders used it for travel to
another country in the past year
Source: Community Marketing Inc.
Marketing your product or service to gay and lesbian consumers is easy when you choose GAY PV, Mexico’s
favorite LGBT magazine, travel guide and directory. With the LARGEST REACH of any other gay
publication in Mexico, GAY PV is the clear leader to help your business target this very important (and
loyal) demographic. Simply put, our advertisers get RESULTS.
GAY PV offers a full suite of advertising options via print, online, video, domestic, international and
powerful social media. Gay men and lesbians travel more and have the largest amount of disposable
income of any niche market. The annual economic impact of LGBT travelers is more than $65 billion (dlls)
in the US alone, and Puerto Vallarta is a preferred travel destination! In fact, 33% of gay men and 31% of
lesbians say they plan a major vacation in the next 12 months. Expand your customer base (and your
profits, too) with a little help from GAY PV and our constantly-expanding marketing network.
SMALL BUSINESS
MEDIA KIT
MARCH 01, 2015
If your business is LGBT-friendly, you need to reach your audience
effectively by choosing advertising options proven to deliver results.
www.gaypv.com
Y
AR
Expand your customer base (and
your profits, too) with a little help
from GAYPV!
M
GAY PV offers a full suite of
advertising options via print,
online, video, domestic,
international and powerful social
media. Gay men and lesbians
travel more and have the largest
amount of disposable income of
any niche market. The annual
economic impact of LGBT travelers
is more than $65 billion (dlls) in the
US alone, and Puerto Vallarta is a
preferred travel destination! In
fact, 33% of gay men and 31% of
lesbians say they plan a major
vacation in the next 12 months.
M
SU
Marketing your product or service
to gay and lesbian consumers is
easy when you choose GAY PV,
Mexico’s favorite LGBT magazine,
travel guide and directory. With the
LARGEST REACH of any other gay
publication in Mexico, GAY PV is the
clear leader to help your business
target this very important (and
loyal) demographic. Simply put,
our advertisers get RESULTS.
j PRINT MAGAZINE
12,000 copies per edition; Distribution 99.9%
Published November, February and May
Approx. 42,000 reads per edition with pass-along
POCKET MAP i
10,000 copies per edition; 3x per year
GAYPV.COM WEBSITE
Business Directory, Events Calendar, News, Blog, Photos
On average, GAYPV.com receives between 20,000 and 22,000
unique sessions per month. 70% new visitors. Online advertising
opportunities available.
LIKES AS OF MARCH 2, 2015:
VIDEO VIEWS SINCE AUGUST 2012:
115,800+
519,719+
AVERAGE DAILY IMPRESSIONS:
AVERAGE MONTHLY VIEWS:
32,003+
17,323+
FOLLOWERS AS OF MARCH 2, 2015:
FOLLOWERS SINCE NOV. 2, 2014:
3,600+
2,451+
AVERAGE IMPRESSIONS /90 DAYS:
NEW FOLLOWERS PER MONTH:
72,100+
612+
449,806+ IMPRESSIONS
since February 2012
Averaging 12,494 per month
www.gaypv.com
IN MAY 2015, GAYPV WILL ALSO BE
AVAILABLE AT THE APPLE STORE
SMB150301
PRINT MAGAZINE
12,000 copies per edition.
GAY PV has the widest reach of any
gay publication in Mexico
PUBLICATION FREQUENCY
3 editions per year
November, February, May
POCKET MAP
10,000 copies per edition
PRINT PASS-ALONG RATE: 3.5 =
42,000 reads per edition
ONLINE MAGAZINE IMPRESSIONS
12,494+ per month
ONLINE VIDEO VIEWS
17,323+ per month
DISTRIBUTION POINTS
Puerto Vallarta 150+
plus LGBT hotspots, special events,
parties and businesses across Mexico,
the United States, Canada and
Europe.
GAY PV is distributed at all TAG
Approved® hotels throughout
Mexico, including:
•Casa Magna Marriott Resort & Spa
•Secrets Vallarta Bay
•San Marino Hotel
•Hotel Mercurio
•Casa Alebrijes (Guadalajara)
•Blue Chairs Resort
• Villa Verano / PV Beach Club
PRODUCTION & DISTRIBUTION
MAGAZINE SPECIAL EVENT DISTRIBUTION
2013
Guadalajara, Mexico City, Mazatlán, Tepic - 1,400 copies
Los Angeles & Palm Springs, California - 1,000 copies
Hertz & Europcar at Puerto Vallarta Airport - 500 copies each
SWEET at Hard Rock Hotel Nuevo Vallarta - 250 copies (March)
Mexico City, Guadalajara & Puerto Vallarta Airports - 1,200 copies each
Guadalajara Pride - 650 copies (June)
Minneapolis Pride - 100 copies (June)
San Diego - 75 copies (June)
Atlantis Events - 600 copies (October)
Guadalajara 3rd Intl GLBT Expo - 650 copies (September)
Mexico Airports - 350 ; Mazatlán - 50 ; Guadalajara - 150
POCKET MAP DISTRIBUTION
2013
Tianguis Tourista Puebla & Mexico City (February - 250 copies)
Toronto & Montréal Canada PRIDE (June - 1,000 copies each)
Anchorage, Alaska (August - 100 copies)
Los Angeles, California (November - 500 copies)
Gay Vallarta Bar Hopping - 1,175 copies
Local Puerto Vallarta businesses - 325
Atlantis Events - 250
2014
FEBRUARY - Las Vegas, NV (150 copies)
FEBRUARY - Guadalajara (150 copies)
FEBRUARY - Toronto, Canada (325 copies)
MARCH - Mexico City (500 copies)
MARCH - New York City LGBT Expo (200 copies)
MARCH - New York City Rainbow Vacations Trade Show (500 copies)
MARCH - Gay Vallarta Bar Hopping (2,000 copies)
APRIL - GLAAD Awards, Los Angeles CA (500 copies)
MAY - GLAAD Awards, New York City (500 copies)
MAY - Tianguis Turistica Event Cancun (200 copies)
MAY - Mazatlán (350 copies)
MAY - New York City (300 copies)
MAY - Montréal, Canada (150 copies)
MAY - Los Angeles, California (400 copies)
JUNE - Palm Springs, California (400 copies)
JUNE - Guadalajara and Mexico City Pride (750 copies)
JUNE - Toronto WORLD PRIDE (1,200 copies)
JUNE - LGBT Confex Marriott PV (100 copies)
JUNE - Portland Oregon Pride (200 copies)
OCTOBER - Minnepolis LGBT Wedding Expo (75 copies)
www.gaypv.com
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GAYPV.COM WEB STATS
TOP 5 COUNTRIES:
Mexico, United States, Canada,
United Kingdom and Brazil.
GAYPV.com was redesigned in March 2013 to
provide a more robust service to visitors with
increased news feeds, interactive features,
information, galleries and a new directory.
On average, GAYPV.com receives between
20,000 and 22,000 sessions per month
of which 71.3% are new visitors (stats by
Google Analytics). Top three referrers are
Facebook, Manhunt and Free World Wifi.
FACEBOOK: GAY PV has
more Facebook likes (115,714+)
than any other gay publication
(magazine/directory) in Mexico.
ONLINE READERS:
can access all editions of GAY PV
right from our website... so your
ad never disappears! With more
than 449,806 impressions of the
magazine since February 2012,
this averages more than 12,494
views per month.
YOUTUBE: offers a
collection of videos produced by
the GAYPVMX channel as an
extension of advertising and
magazine features. This channel
has realized more than 519,719
video views since August 2012.
OUR COMPETITORS
simply don’t have these kinds of
numbers... which means they are
not able to deliver your message
to everyone you need to reach.
www.gaypv.com
More than 1/3
of our visitors
access GAYPV
from a mobile
device.
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GAYPV FACEBOOK PAGE
In the past week,
67% of gay men have read or
viewed an LGBT website or blog.
70% to 80% of LGBT
consumers are influenced
favorably by companies that
advertise in LGBT media and
sponsor LGBT charities
115,714 LIKES
32,003
4,225.3
(as of 12:00 CST - February 27, 2015)
Average Daily Total Impressions (3 months: Nov 28, 2014 to Feb 28, 2015)
Average Monthly New Likes
facebook.com/gaypv
Source: Community Marketing Inc.
42% of LGBT individuals say
advertisements read online
influence purchasing decisions for
one product or service over
another, versus 35% of non-gays
33% of LGBT consumers use
the internet when they want to
learn more about a product or
service, versus 26% of non-gays
Source: HarrisInteractive.com
Facebook Insight figures gathered on
March 2, 2015 and appear as a
general indication of average activity
at facebook.com/gaypv
www.gaypv.com
p
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www.youtube.com/gaypvmx
GAYPV YOUTUBE CHANNEL
We launched our YouTube channel in August 2012. You Tube is the world’s second most popular search
engine after Google, and it has become a very important part of the GAY PV social media strategy.
With over 1,000 subscribers we average more than 17,323 video views per month.
Metatags and keywords are optimized, and all videos direct viewers back to the GAYPV and client
websites, which help search engine rankings. GAY PV Magazine is able to provide video production
services at very affordable rates to any client wishing to benefit from advertising in this important new
medium. Figures below are our lifetime YouTube stats.
519,719+
VIDEO VIEWS
www.gaypv.com
SINCE AUGUST 2012
(as of Feb 27, 2015)
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www.twitter.com/gaypvmx
GAYPV TWITTER FEED
GAY PV reaches over 3,600 Twitter followers with unique posts separate from our Facebook page. Our
Twitter numbers continue to increase each month, and this exposure benefits GAY PV advertisers.
www.gaypv.com
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ADDITIONAL SOCIAL MEDIA
www.issuu.com/gaypv
With 80 million monthly readers, Issuu is the fastest growing digital
publishing platform in the world. Complementing 36,000 annual
print magazines, GAYPV began uploads to Issuu in February 2012
and has received more than 449,806 magazine impressions
since that time - averaging over 12,494 per month.
71% of gay men belong to an
airline frequent flyer program
62% of gay men belong to at
least one hotel guest loyalty
program
63% of gay men are
influenced, either moderately or
significantly, by a hotel company's
LGBT outreach
60% of gay men are
moderately or significantly
influenced by the LGBT outreach
of national restaurant chains
52% of gay men are
moderately or significantly
influenced in their airline ticket
puchases by the LGBT outreach of
airline companies
The benefit for advertisers? Back issues of GAYPV are still regularly
read and downloaded - which means that ads in GAYPV never
really disappear!
Online editions of GAYPV are now much larger than the print
editions. Digital publishing enables us to expand stories and
include more content and features, so even if someone picks up
and reads the print edition, they still tend to access the online
edition... which has a double-impact for advertisers. And with 2
unique covers we identify one English and one Spanish which
results in very clear readership demographics.
averaging more than
449,806
IMPRESSIONS SINCE FEB 2012
12,494
online impressions
per month
TOP 10 COUNTRIES:
MEXICO UNITED STATES CANADA BRAZIL SPAIN
United Kingdom Australia Italy China France
Source: Community Marketing Inc.
www.gaypv.com
www.instagram.com/gaypvmx
Our newest social media account is Instagram. An
immediate success, the account has been followed
by more than 2,450 people since its launch on
November 2, 2014 - which represents an average
of more than 612 new followers each month.
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International
partnerships
enhance your
advertising
investment.
We actively and continuously
promote GAY PV which benefits
all our advertisers.
GAYPV joins forces with other
companies when it results in
increased readership of the
magazine.
Through these partnerships,
GAYPV ensures that tourists know
about the magazine before they
arrive for a visit. This helps our
clients get much more out of their
advertising investment.
OUR PARTNERSHIPS
Mutual promotion of Puerto Vallarta as LGBT destination on
GAYPV.com and AlaskaAir.com/gaytravel
3.5 Million GAYPV ad impressions throughout Mexico in a one
year campaign September 2014 - September 2015
Full page GAYPV ad in 2015-16 print edition (40,000 copies
worldwide); banner ad on mobile app (>150,000 users);
120,000 monthly web visits
4.8 MILLION GAYPV ad impressions throughout Mexico in a
one year campaign March 2015 through March 2016
Mutual promotion of websites (urbanarevista.com receives over
144,000 visits per month) with >17,500 Facebook fans
Over 1,000,000 users and >400,000 monthy page views
Mutual promotion of websites; >32,200 Facebook fans
Reaching 1.5 MILLION fans on social media and website via 2
posts per month and a permalink of AC website.
Puerto Vallarta: Gay Nightlife page
http://bit.ly/gaypvnightlife
Additional Ad
Opportunities
GAYPV can help you target
advertising to specific cities
in Mexico, the US & Canada.
Ask your sales rep about
our two Wifi Partnerships.
www.gaypv.com
40,000 monthly ad impressions at local free wifi access points
(Andale, Blue Chairs, Langostino’s, Nacho Daddy, Steve’s
Sports Bar). Mobile interface icons (restaurants, activities, etc.)
link to GAYPV online directory pages
GAYPV is a contributing writer to the following media outlets:
VISITPUERTOVALLARTA.COM
BANDERASNEWS.COM
PV MIRROR (print newspaper)
NORTH AMERICAN TRAVEL JOURNALISTS ASSN.
SMB140901
SMB150301
MAGAZINE PRINT SPECS
Included with print ads:
basic listing in the GAY PV online
business directory with business
name, logo, phone, address,
hyperlinked web / social media
URLs, brief description and map.
Advertiser must supply logo (high
resolution) and description (in
both English and Spanish).
Online advertisers benefit from
an expanded directory listing.
See page 8 for more details.
SMALL
BUSINESS
PRICES ARE
IN PESOS &
INCLUDE
16% IVA
QUARTO • QUARTER
8.0 cm x 4.2 cm
COLOR $1,276
(Fed. Tax)
($1,100 + $176 IVA)
ENTERO • FULL
8.0 cm x 17.4 cm
COLOR $4,524
($3,900 + $624 IVA)
n
#11: SPRING 2015
Booking: 20 DEC 2014
Artwork: 02 JAN 2015
Payment: 10 JAN 2015
Release: Early February
FULL BLEED
Color
11cm x 19cm*
Regular
$4,872
#12: SUMMER 2015
Booking: 20 MAR 2015
Artwork: 01 APR 2015
Payment: 10 APR 2015
Release: Early May
($4,200 +IVA)
MEDIA • HALF
8.0 cm x 8.6 cm
COLOR $2,436
#13: WINTER 2015-16
Booking: 20 SEP 2015
Artwork: 01 OCT 2015
Payment: 10 OCT 2015
Release: Late Oct/Early Nov
($2,100 + $336 IVA)
Premium
$6,032
($5,200 +IVA)
Double Bleed
$9,164
($7,900 +IVA)
Double Premium
$11,484
#14: SPRING 2016
Booking: 20 DEC 2015
Artwork: 02 JAN 2016
Payment: 10 JAN 2016
Release: Early February
($9,900 +IVA)
Back Cover
$12,180
($10,500 +IVA)
Print Magazine: 12,000
Pass-Along Rate: 3.5
Pocket Map: 10,000
Est. Print Readership:
80,000+ per edition
www.gaypv.com
ARTWORK SPECS
Artwork must be submitted at 300dpi in CMYK color.
We accept the following file formats: TIF, PDF, JPG, PSD, CDR(X5), AI, INDD and QXP. Ensure
that fonts are converted to curves/outlines or included with the art file. We will NOT accept
Microsoft Word, Powerpoint or Publisher files for advertisements. Bleeds must adhere to the
safety areas specified in our ad templates. Ads not meeting proper requirements are subject
to additional design fee(s).
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ONLINE ADVERTISING PLANS
FULL PACKAGE: $3,000 PESOS PER MONTH (+IVA)
GAYPV WEBSITE
ONLINE BANNERS Home + Interior pages
TOP
668x84
LEFT
191x385
LOWER
703x101
ENHANCED DIRECTORY LISTING: includes the basic listing (business name, category,
logo, address, hyperlinked website URL, contact information and Google map) PLUS up to 18 photos,
additional social media links, and video.
CALENDAR OF EVENTS: unlimited (subject to approval; ‘happy hour’ is not an event)
FEATURE BLOG ARTICLES: unlimited (subject to editorial approval)
12 MONTH
6 MONTH
3 MONTH
JPG or Animated GIF
JPG
JPG
2x /mo.
2x /mo.
2x /mo.
1x /mo.
1x /mo.
n/a
2 full pages
1 full page
1 full page
GAYPV staff photographer
2x /mo.
1x /mo.
1x / 3mo.
PRINT DISCOUNT
20% on 1 issue
25% on 3 issues
15%
10%
Banner format
SOCIAL MEDIA
Facebook and Twitter
YouTube
ONLINE MAGAZINE
Apple Store and issuu.com
EVENT PHOTOS
NOTE: ANY OF THE ABOVE SERVICES CAN BE PURCHASED INDIVIDUALLY
Ads in Online Magazine Version Only: Full page $2,000; Half page $1,500.
www.gaypv.com
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Advertiser must supply all content for directory listings: bilingual text, logo, 500x375 photos, etc.
Graphic design is included with all online packages. “Free includes” are subject to change without notice.
Social Media Promotion: content and image(s) to be supplied by advertiser, and are subject to approval.
We provide GAYPV-watermarked (unless prior arrangements are made) images to advertiser upon request.
GAYPV retains rights to use image(s) in perpetuity.
YouTube videos are subject to approval and must be provided by the advertiser complete and edited.
SMB150301
GAYPV POCKET MAP
10,000 copies printed at a time.
The GAY PV Pocket Map also
contains a convenient listing of
Gay Vallarta Bar-Hopping’s
VIP WRISTBAND participants.
For VIP Wristband information:
www.gayvallartabarhopping.com
POCKET MAP
DISTRIBUTION
2013
Tianguis Tourista Puebla & Mexico City
(FEB - 250pc.)
Toronto Pride (JUN - 1,000pc.)
Montreal Pride (JUN - 1,000pc.)
Anchorage, AK (AUG - 100pc.)
Los Angeles, CA (NOV - 500pc.)
Gay Vallarta Bar Hop - 1,175pc.
Local Vallarta businesses - 325pc.
Atlantis Events - 250pc.
2014
Las Vegas, NV (FEB 23 - 150pc.)
Guadalajara (FEB - 150pc.)
Toronto (FEB/MAR- 325pc.)
Mexico City (MAR - 500pc.)
New York LGBT Expo (MAR - 200pc.)
New York Trade Show (MAR - 500pc.)
MAR - Gay Vallarta Bar Hopping
APR - GLAAD Awards, Los Angeles CA
MAY - GLAAD Awards, New York City
MAY - Tianguis Turistica, Cancún
MAY - Vallarta Pride
JUN - Guadalajara & D.F. Pride
JUN - Toronto World Pride
The GAY PV Pocket Map has been designed to increase
awareness and promote tourism to Puerto Vallarta in
well-established LGBT markets. The maps are distributed
in Vallarta, but primarily to gay bars and clubs, pride
events, circuit parties, bookstores and travel agents across
North America and Europe.
The Pocket Map encourage online readership of GAY PV
magazine, and directs people to our very popular social
media channels.
IF YOU ARE A PREMIUM ADVERTISER in the print
magazine, your business will be listed free of charge in
the Pocket Map, along with our list of gay and friendly
hotels, bars, activities, shops, restaurants and services.
Limited ad spaces are available to other businesses.
POCKET MAP AD RATES
• These rates INCLUDE 16% IVA (federal tax)
• Ad sizes in the Pocket Map match those in the
printed version of the magazine
QUARTER PAGE (8.0cm x 4.2cm): 1,276 pesos
HALF PAGE (8.0cm x 8.6cm): 2,436 pesos
FULL PAGE (8.0cm x 17.4cm): 4,524 pesos
BACK COVER BLEED (11cm x 19cm): 6,032 pesos
INSIDE PREMIUM (26.4cm x 8.6cm): 6,032 pesos
www.gaypv.com
SMB150301
YOU’RE
CORPORATE
IN GOOD
PRINT
COMPANY
SPECS
2007 American Airlines
The first major airline to offer domestic partner benefits to
LGBT employees was active in gay community sponsorships before launching ads targeting gay travelers. (USA)
2006 Marriott Hotels
“There Is A Place Like Home.” (USA)
1917 Proctor & Gamble
These ads for Ivory Soap in National Geographic seem to
inspire today's Abercrombie & Fitch catalogs. Gay artist
J.C. Leyendecker created the ads, the Arrow Collar Man
and hundreds of Saturday Evening Post covers. (USA)
2005 MasterCard
“Lessons By Your Boyfriend... Priceless.” (Belgium)
2012 AeroMexico
Mexico’s largest airline reached the gay community through
Guadalajara’s Urbana Revista. (Mexico)
2009 Absolut Vodka
Owned by Pernod Ricard, Absolut
launched an ad campaign and a limited
edition Gay Pride Absolut bottle to mark
the 40th Anniversary of the 1969
Stonewall Riots. (USA)
2007
Chevron
“When We’re All Equals.” (USA)
www.gaypv.com
1998 IBM
Featuring a real-life gay couple, this ad ends by saying, ‘A perfect relationship in more ways than one,’
a double meaning for their relationship as well as for IBM. (USA)
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Nombre • Name:
Empresa • Business:
Dirección • Address:
Colonia:
C.P.:
Ciudad • City:
TEL:
Estado • State:
CEL:
Email:
FULL PACKAGE WITH ALL BENEFITS: 3,480 PESOS PER MONTH (INCLUDES IVA)
BENEFITS
Banner size
à la carte price
Enhanced directory listing
Website event listings
á la carte price
Feature article on website
Facebook Twitter promo
à la carte price
YouTube uploads
à la carte price
Photographer at your event
à la carte price $870 /3 hours
Online Magazine (Apple Store)
Full page $2320; Half page $1740
Discount on print ads
12 MONTHS
JPG or GIF
6 MONTHS
JPG
3 MONTHS
JPG
Yes
Unlimited
Yes
Unlimited
2x /mo.
1x /mo.
Yes
Unlimited
$4524 ($1508/mo)
1x /mo.
2x /mo.
2x /mo.
2x /mo.
1x /mo.
2x /mo.
1x /mo.
1x /mo.
$2436 ($812/mo)
1x /mo.
$2436 ($812/mo)
1x /3 mo.
2 free pages
1 free page
1 free page
1 issue 20%; 3 issues 25%
15%
10%
Ÿ All online advertising packages get a full directory listing on GAYPV.COM as described in
Ÿ We will provide GAYPV-watermarked (unless prior arrangements are made) images to
our latest Media Kit.
Ÿ Graphic design is included with all online packages.
Ÿ Free includes are subject to change without notice.
Ÿ Social Media Promotion: content and image(s) are to be supplied by the advertiser.
Ÿ YouTube videos are to be provided by the advertiser complete and edited.
Ÿ Placement of free ads in extended online magazine are subject to restrictions based on
the advertiser upon request. GAYPV retains the right to use image(s).
publication schedule. This version of GAYPV is prepared each March, June and December.