Tia Maria Clinic

Project Handbook
Buenos Aires, Argentina 2003
Index
Executive Summary ...........................................3
Clinic Structure........................................................
5
Launching of the Project.......................................
6
Participation ........................................................
7
Panel of Judges......................................................
8
Winners...................................................................
9
Winning Drinks ....................................................
10
Tia Maria Concept Team..........................................
11
Tia Maria Clinic - Project 2004….......................…
14
Photographs ……………………………………
15
Press Release ……………………………………
17
Appendix..........................................................20
...
……
Executive Summary
Background
• Tia Maria is seen as a healthy brand but lacking momentum.
• It is not thought of as a “versatile”, “modern”, or “young” drink.
• It is not consumed out of the liqueur moment (at home, by your own, after
dinner).
• Low TOM on bartenders.
Tia Maria R&D Clinic Objetives
• Increase Tia Maria consumption in current consumers.
• Recruit new consumers who are currently drinking liqueurs but not Tia Maria.
• Educate consumers about new ways of drinking Tia Maria.
• Build Brand equity (Modern, Up-to-Date, Young, Sociable).
• Develop a fruitful & long term relationship with the On Premise channel.
What is Tia Maria R&D Clinic?
Tia Maria R&D Clinic is committed to learning, improving and sharing the Tia
Maria drinking experience. The aim of the Clinic is also to maintain and enhance Tia
Maria´s mystic, uniqueness and exotic values as well as its origin.
It is a methodical encounter integrated by renowned Bartenders where they are not
trained to become bartenders but are treated as “the best of the best” bartenders.
The proposal: A constant quest to innovate ways of drinking Tia Maria, drinking
moments, etc, to understand our consumers and to set trends in our market. This
Clinic is to be regarded as an “MBA” for the Bartenders.
Tia Maria Clinic: A 3 year project
1° stage
• Focuses on the On trade channel and works with bartenders to develop the TM
drinking experience concept.
• Positions Tia Maria on the TOM of the top Bartenders and bar Owners.
2° and 3° Stage
• Focus on bartenders and consumers.
• Educate consumers about new ways of drinking Tia Maria.
How does Tia Maria R&D Clinic work?
Participants: We choose the best bars and night clubs and invite only a small select
group of Bartenders - the most innovative ones in the food and drink business.
• High Image
• Trend Setters
• Gatekeepers bartenders
3
Excecutive Summary
MBA: Tia Maria Clinic can be regarded as a Master´s Degree in cocktails since it
involves different activities: lectures on creativity and on the world of liquors
supervised by PhDs in Chemistry as well as special assignments performed at ADA
laboratories. Moreover, other aspects of the business which are of great interest for
specialists in cocktails are also dealt with, such as cost estimates, profitability,
turnover, margins, etc.
Contest: Aimed at selecting the most innovative drinks depicting the best ways of
enjoying Tia Maria in terms of experience, ritual, concept, taste and cost
effectiveness.
Jury: A panel of judges was appointed. This panel was made up of representatives of
the Total Quality Board of ADA together with Food and Beverages Magazine
Reporters. The contest is audited by KPMG.
Success Drivers
• Develop a differential programme with serious and reliable material.
• International Support
• PR and W-O-M
• Commitment from sales people (On premise)
Results of the TM R&D Clinic
• The Clinic has developed into a sought-after project .Bartenders of the 1st Clinic
are looking forward to participating in the second one.
• We have achieved the goal of becoming an MBA for bartenders.
• There has been a 40% Tia Maria sales increase vs. last year (on premise).
• There has been an increase in drink sales (source: Ipsos Sept´03)
• Neat/ on the rocks consumption: Aug '02: 72% vs. Sept '03 60%
• Drink Consumption: Aug '02: 18% vs. Sept '03 24%
• Bartenders recommend 4 Tia Maria drinks that we are planning to promote
through BTL action plans:
• Events at on premises
• Tastings in supermarkets
• Counterlabels
• POP materials
4
Launching Of The Project
Presentation of the Project to the
Elite of the Gourmet World
Hotel Emperador, Mayo 2003
Invitation
Guests: Owners of the 40 most important bars and restaurants in Argentina
6
Participation
Bartenders invited to participate
Name
Commercial
Establishmen
Norman Barone
Demián Chiappa
Santiago Tarchini
Fernando Yañez
Inés De los Santos
Esteban Company
Jorge Riccio
Dario Testa
Adrián Preuss
Emiliano Corrazin
Pablo Percivaldi
Nicolás Talarico
Alfredo Crespo
Diego Percivaldi
Martín Olivera
Cristian Veltri
Martín Osorio
Peter Van Den Bossche
Martín Naveira
Bar Uriarte
Concepto
Damiano
Damiano
Danzón
Druid-Inn
Henry Bean"s
Henry Bean"s
Jackie O
Janio
La Colmena
La Colmena
La Colmena
La Colmena
La Corte
La Corte
Lomo
Lomo
Mint
Name
Aldo Echarri
Pablo Pignatta
Cecilia Cassini
Matias Lucarini
Miguel Gonzales Sta.Cruz
Alejandro Gomez
Helena Havrylets
Diego Olivera
Michelle Silva
Vanessa Andrade
Maria Pintos Castro
Lucas Ranzuglia
Julián Pierri
Gabriel Negri Loreto
Lorena Glavee
Sebastian Cao
Lucas Martinez
Hernan Succatti
Commercial
Establishmen
Modena
Mundo Bizarro
Omm
Omm
Pacífico
Pachá
Pachá
Shamrock
Soul Café
Spell Café
Spell Café
Splendid
Super Soul
Sur A
Voo Doo Bar
Voo Doo Bar
Zoo Café
Zoo Café
Board in the Lab
Bartenders' invitation
Handbooks
Overall worn at work
7
Panel Of Judges
The panel was made up of opinion-led specialists of the Gourmet World:
Marina Beltrame (Sommelier - Argentine School of Sommeliers)
María Julieta Español (Master Wine Magazine)
Fabricio Portelli (Sommelier JOY Magazine)
Yu Sheng Liao, (Journalist- R.S.V.P./G7)
Andrés Rosberg (Sommelier Cuisine & Vins Magazine)
Alvaro Mac Eachen (Bartender & Sommelier - Canadian Bartender's School)
Ernesto Oldenburg (Journalist -Gourmet)
Martín Gasparrini (Bartender - Canadian Bartender's School)
Gustavo Domínguez (CEO ADA)
Miguel Brenna (Total Quality Board ADA)
Oscar Pardini (Total Quality Board ADA)
Alberto Ortega (Total Quality Board ADA)
Cristina Pallua (Total Quality Board ADA )
Marta Carrillo (Marketing ADA)
Audited by
Panel of Judges´ procedure:
To make the choice of the winning drinks more transparent , their evaluation was divided in two
stages:
a.Sensory assessment of the drink : without the presence of the Creator
b.Concept assessment of the drink presented by its creator.
The Sensory assessment was worth 70% of the total score and a number of variables were taken into
account : Presentation, Aroma, Flavor, Originality.
The Concept assessment was worth 30% of the total score . Not only was the concept of the drink
assessed but also to what extent the objectives set by the Tia Maria Clinic were accomplished. A
number of variables were taken into account: Concept, Exportable Drink, Profitability and Simple
Reproduction
8
Winners
Prize Awards Ceremony
1st. Lucas Ranzuglia, trip to UK awarded to Bartender and Owner
2nd. Peter Van Den Bossche, trip to Rio de Janeiro
3rd. Martín Olivera, trip to Rio de Janeiro
4th. Ines de los Santos / Pablo Piñata, trip to Rio de Janeiro
Tia Maria Liqueur
tiene el agrado de invitarte a la entrega de Premios de la
1erClin ica Tia Maria de Investigación y Desarrollo a realizarse el
día lunes 27 de octubre a las 15.00hs
Invitation
Martu Carrillo
Brand Manager
Gustavo Domínguez
Presidente Allied Domecq
Certificate
Bartenders Clínica Tia Maria
9
Winning Drinks
Tia Maria Shake
Shake :1 1/4 Oz. Tia Maria , 1 Oz. Cointreau , 1 Oz. Chocolate liquor , 2
scoops of caramel spread ice-cream, 10 Oz. milk , 2 1/2 spoonfuls of sugar,
1/4 spoonfuls of cardamom and 1 slice of ginger.
Bartender: Peter Van den Bossche
Lomo
TM Tabú
Blend : 1/2 Oz. Tia Maria, 1 1/2 Oz. Whisky Teachers, 1/2 Oz. Amaretto,
Dash of lemon juice, dash of syrup y 1/2 of white egg
Sprinkle as you wish :
Cinnamom = Joy
Nutmeg=Power
Bartender: Ines de los Santos
Pepper= Sex
Gran Bar Danzón
Cocoa or chocolate= Success
Tia Maria Banali
Cut in small pieces : half banana, half lemon, half orange , mix all ingredients
and macerate.
Shake in a cocktail shaker with 3 Oz. Tia Maria. Crown the glass with mint
sugar.
Bartender: Lucas Ranzuglia
Blur
Tia Maria Starter
11/2 Oz. Tia Maria
1/2 Oz. Triple Sec
Dash Pastis or Anisette
Serve in a shot glass and light it with anisette.
Drink it quickly with a short straw before the flames extinguish.
Bartender: Piñata
Mundo Bizarro
Trilogy: Tia Maria + alcoholic beverage + non alcoholic beverage
2 Oz. Tia Maria
1 Oz. Strega Liquor
3 Oz. Tonic Water
Garnish with coffee beans.
Bartender: Martín Olivera
La Corte
Clery-Mery- Clericot Tia Maria
Cut different types of fruit in small pieces. Add 10 Oz. Tia Maria, orange juice
(1) , 25 Oz. de Champagne, sugar as wished .
Serve in a jar . Garnish with a sprig of mint
Bartender: Lucas Ranzuglia
Blur
10
Tia Maria Concept Teams
Objectives:
• To provide each drink with product qualities: a name, an image , a ritual and/ or a
moment of consumption, a target of clear potential consumers , a glass, etc.
• To prepare a set of new Tia Maria drinks to be launched into the market.
Procedure:
•An international specialist in Creativity and Semiotics worked together with the team
of winners of the Tia Maria R&D Clinic in order to make each new drink become a
“product”.
•Our effort was mainly focused on the search of rituals and consumption moments
associated with each drink so as to strengthen its concept.
• Feb'04: together with our Advertising Agency we are working on developing the
iconography, the concept and ritual of each drink.
Results:
The winning drinks were redefined in the following set of new drinks:
• Tia Maria Shake:
Original name:
Tia Mia
Concept:
Classical drink / Reverse the traditional order /
Party archetype
Associated rite :
Carnival / Mix/ Shake
Associated words:
Shaking , Beating, Get rid of, Shake, Beat, Make, Tremble,
Shake hands, Move , Touch , Break loose, Restructure
dramatically.
Icons/Symbols:
Rattle. Mask. Costume. Streamer. Cut Paper and laugh.
TM Tabú
Original Name:
A wish
Concept:
Acts of Magic to control natural forces/ To make a wish/
Spell/ Devotion/ Charm
Different spicies = different wishes
Associated rite:
Magic Spell / Charm / Calling on a wish
Associated words:
Have sex, Invite yourself, Magic spell, Crave for it Bewitch,
Exorcise, Guess, Curse, Enchant
Icons/Symbols :
Spices. Magic Carpet. Magic wand. Magician Cap. Gloves. Pact.
Levitation. Invisibility. Magician. Charm. Talisman. Cabala.
Fairy. Medium. Wizard.
11
TM Starter
Original name:
TM On
Concept
Initiation/ Get Started / Start night-life / Opening /
To set something about
Associated rite:
Initiation / Change of level
Associated words
Get excited, Get initiated. Fling, . Turn on. On. Get me
another. Carry weigh. Show the way.
Icons/Symbols :
Arrow. Mask .Newborn. Dew. Bird flying. Sun. Birth
Tia Maria Banali
Original Name:
Fortunate Banali
Concept:
Group consumption / Integration of the Elements /
Leveling principles
Associated Rite:
Maceration. Leveling.
Associated Words:
Grind, Crash,, Pound, Integrate, Soften, Let it soak,
Let it ripen
Icons/Symbols:
Mortar. Mill. Cauldron. Grinder. Pot.
Trilogy
Original Name:
TrilogyM
Concept:
Simplicity/ Get yourself a trilogy / Practicality / Spontaneity
Associated rite:
Trinity / Follows rites associated to Power / Intelligence And
Love / Characteristics of the power essential forces have.
Associated words :
Order. Synthesis. Balance. Tripod. Triangle. Therne. Trino.
Icons/Symbols:
Book. Throne. Dove. Three Angels . Equilateral triangle.
Clery Mery
Original Name:
Fortunate Banali
Concept:
Eat till you drop / Share a fruit
Assocoated rite:
Reintegration / Resurrection / Bringing fragmented pieces
together / Reconstruction of the whole universe.
Associated words
Piece, Bit, Fruit, Shaking. Integration. Mixture. Resurrection.
Reconstruction. Juice. Elixir.
Icons/Symbols:
Soma. Elixir. Nectar. Youth Medicine. Potion . Immortality.
12
Tia Maria Concept Team
Consumer Contacts
Counterlabels & Pouches with the new drinks.
13
Tia Maria Clinic - Project 2004
Focus on bartenders and consumers
Tia Maria R & D Clinic
The second Tia Maria Clinic will be held in June 2004.
It will reach international scope as Bartenders from other countries.
Objectives:
• Promote the Tia Maria Clinic project and develop it into a sought after
programme for bartenders.
• Focus on Recruitment and Tia Maria awareness programmes.
• Promote a contest to participate in the Tia Maria Clinic 2004 (Tia Maria
Scouting )
• Bartenders from the 300 places visited by “Tia Maria Consultants” (TMC)
together with other bartenders will compete for 10 vacancies to be filled in the
International Tia Maria Clinic 2004.
• Make the five new Tia Maria drinks known and encourage consumption.
Tia Maria Consultants (TMC ) & Scouting Tia Maria:
At the beginning of 2004 a team of bartenders will visit the 300 most
important places in Buenos Aires as well as some cities in the Provinces for the
sole purpose of training other bartenders in the new drinks and concepts
developed during the Tia Maria Clinic I.
Moreover, they will be in charge of Scouting Tia Maria to decide who will
participate in the Tia Maria Clinic 2004.
14
Photographs
15
Photographs
16
Press Release
Fortuna Magazine
Clarín Newspaper
Dirigencia Magazine
17
Press Release
El Gourmet.com Web-page
Poder Magazine
18
Press Release
Joy Magazine
Joy Magazine
Web Retail Magazine
Master Wine Magazine
19
Appendix
Mystery Shopper..........................................
21
Action Plans on Consumers...................................................
22
Advertising ................................................................................
25
E-newsletters .................................................................................
26
Gifts for the Bartenders ................................................................
27
Reading Material ..........................................................................
29
Mystery Shopper
Action Plans on Waiters
Objective:
• Encourage waiters and bartenders to recommend the Tia Maria drinks their own
bartenders were developing and tasting at the Tia Maria R&D Clinic.
Length of the action on waiters :
• The Mystery Shopper strategy lasted 2 months and it was performed at the same
time the Tia Maria R&D Clinic was being held.
Awards:
• 10 grants worth $ 600 to be raffled among the participants belonging to the three
commercial establishments where Tia Maria drinks had been mostly recommended.
The grants were paid in three monthly installments.
• 1st. Prize: 5 scholarships /grants for La Colmena Bar
• 2nd.Prize : 3 scholarships for Concepto Bar & Restaurant
• 3rd Prize: 2 scholarships / grants for Vodoo Bar
Results:
• The best known Bars and Restaurants in Buenos Aires agreed to participate
(PACHA, Concepto, Soul, VoDoo Bar, JackieO, Mint, La Corte, etc.).
• As a result Tia Maria cases sales increased.
• In all these places , bartenders promoted and recommended the drinks they were
developing at the Tia Maria R&D Clinic.
• Brand promotional material was displayed to support the programme ( boards,
counter displays, totems , lavalamps, swizzle sticks).
• Piece of direct mail: as well as information about Tia Maria was sent to 98 waiters
to their homes to invite them to participate in the Mystery Shopper.
Estas más cerca de los
premios Tia Maria
Gracias por recomendarnos
Seguí Mezclándote
con Tia Maria
Cards
Gifts
21
Action Plans on Consumers
Tia Maria & Tarot
Objectives:
• Increase Tia Maria TOM among bartenders and consumers
• Make Tia Maria drinks known
• Increase product rotation in fashionable places.
Procedure:
Promoters went around the tables handing in a small flyer and inviting the guests to
“Reveal a Mystery” together with Tia Maria. The promoters then announced the
presence of a Fortune Teller who would tell ONLY the women at each table their
fortune by reading them the tarot cards .Then the Fortune Teller would go around the
tables and would read the women guests the cards . When she finished she would give
them one of the 4 tarot cards with a positive message on its reverse and one of the
Tia Maria drinks. The whole procedure took not more than three minutes.
Results:
• The Tarot strategy was widely accepted.
• The successful events took place in the best Bars and Restaurants in Buenos Aires
for two months, during which 1800 contacts were made.
• Six months have passed since the end of the campaign . Nevertheless , the owners
of the commercial establishments are requiring us more sessions with the Fortune
Tellers as their customers insists that their predictions have come true.
• An average 40% increase in Tia Maria sales and rotation compared to the same
period last year
• An increase in the number of drinks:
• Pure or on the rock Tia Maria consumption in bars decreased from 72% to 60%
• Drinks : An increase in consumption from 18% to 24% (Source Ipsos Sept. 03 )
• An increase in Tia Maria Drinks. Half of the 40% purchases is tied to new of
drinks , the other half to on the rocks consumption.
22
Action Plans on Consumers
Tia Maria & Tarot
MEZCLATE
Flyer
Cube Tent
Gift Cards
Recipe at the bottom of the menu
23
Action Plans on Consumers
Development of brand display material
Counter Lamp
Totem
Board
24
Advertising
Mixing Board Insert in Joy Magazine
Aiming at the select readers of Joy Magazine, an Insert with an International Cocktail Mixing
Board was developed as well as an Easy Guidebook to elaborate drinks.
Distribution: 20.000 issues.
Download : A digital version of the insert was added in our last e-newsletter to be downloaded .
An advertisement in Wipe Magazine
An Ad in RSVP Magazine
25
E-Newsletters
Objective:
Develop an effective and productive communication channel with bartenders, owners of
Bars and Restaurants as well as with the Press.
Procedure:
While Tia Maria R&D Clinic was being carried out, 4 Newsletters were sent with information
about the latest news about the Clinic, Tia Maria events to be held and the launching of ADA
products
For information visit us at:
http://tiamaria.aedro.com/1
http://tiamaria.aedro.com/2
http://tiamaria.aedro.com/3
http://tiamaria.aedro.com/4
26
Gifts for the Bartenders
During the Clinic , bartenders received at their homes or workplace
the following surprise gifts
S#5
S#1
S#3
S#3
S#2
S#1
S#3
S#4
S#2
Book on Creativity, by Eduardo Kastika ( autographed )
Pen., T-Shirt, Bottle of Tia Maria, Bottle of Mint, Backpack,
Frames with their photograph at the Clinic, Bottle of Beefeater , Pin
S : Surprise
27
Cl
Clarito
Br
Tc
Pc
Preparación
Ingredientes
Gh
Dm
Tm
Hr
Sb
Lt
Mr
Cp
Cosmopolitan
Batido
Dec: Twist de Naranja
2 Oz Vodka
1 Oz. Triple Sec
1 Oz. Jugo de Arándanos
1/2 Oz. Jugo de Lima
51
Caipirovska
Ck
Batido
Al
Alexander
Qu
Bl
Batido
Ms
Mudslide
Am
Po
Prairie Oyster
Construido
Kz
White Lady
Wl
1 1/2 Oz. Gin
3/4 Oz. Triple Sec
1/4 Oz. Jugo de Limón
1 Cd. Azúcar Impalpable
Batido
Hn
Oz.
Oz.
Oz.
Oz.
Oz.
Oz.
Pf
Granadina
Crema de Cacao Blanco
Marraschino
Blue Curação
Menta Verde
Brandy
Batido
Sd
Salty Dog
Dec: Coronar con sal
2 Oz. Vodka
3 1/2 Oz. Jugo de Pomelo
56
Of
Pd
Mb
Sb
Kb
Knickerbocker
Vc
Ch
Mj
Vs
Batido
Bs
Desarrollado para Allied Domecq por -
Moebius-Marketing Gourmet. Contenidos by
Gl
Gimlet
Dec: Twist de Limón
1 1/2 Oz. Jugo de Limón
1 Oz. Gin
3/4 Oz. Triple Sec
40
Mint Julep
Construido
2 Oz. Bourbon
1/4 Oz. Almíbar
Hojas de Menta Fresca
29
Caipirinha
Construido
Dec: Coronar con Azúcar
2 Oz. Cachaça
1/2 Lima cortada en cubos
2 Cd. de Azúcar
18
Vaina Chilena
Construido
Dec: Se espolvorea Canela
2 Oz. Jerez
3/4 Oz. Brandy
2 Yemas de Huevo
2 Cd. de Azúcar Impalpable
7
Business
2 Oz. Vino Blanco
1/2 Oz. Vodka
3/4 Oz. Parfait Amour
Gotas Angostura
Dec: 1 cereza
Refrescado
Batido
58
2 Oz. Ron Añejo
1/4 Oz. Triple Sec
1/4 Oz. Jarabe de Frambuesa
1/4 Oz. Jarabe de Piña
1/4 Oz. Jugo de Lima
1/4 Oz. Jugo de Naranja
Ws
Whisky Sour
Batido
Dec: Coronar con azúcar
2 1/2 Oz. Jugo de Lima
1 1/2 Oz. Whisky
1 Golpe Jarabe de Azúcar
3
Vitis Cream
Frozen
1 1/2Oz. Grappa
3/4 Oz. Vermouth Bianco
1 Oz. Oporto
2 Oz. Crema de Leche
3 Oz. Jugo de Uva
2 Cdas. Azúcar
50
Sea Breeze
Batido
2 Oz. Vodka
2 Oz. Jugo de Arándanos
Jugo de Pomelo
39
Melon Ball
Batido
Dec: Rodaja de Melón
2 Oz. Vodka
2 Oz. Licor de Melón
4 Oz. Jugo de Piña
28
Presidente
Batido
Mj
Mojito
2 Oz. Ron Blanco
1 Oz. Jugo de Lima
Dash Granadina
Dash Jugo de Piña
17
Construido
2 Oz. Ron Blanco
1 Oz. Jugo de Lima
1 Oz. Jarabe de Azúcar
Ramita de Hierba Buena
Soda
6
Mx
Mexicana
57
Frozen
Dec: Pintar la copa con
jarabe de chocolate
1 Oz. Tequila
3/4 Oz. Coconut
6 Oz. Helado de Crema
1 cd. Nutella
49
Old Fashioned
Construido
Dec: 1 Rodaja de Manzana,
Naranja, Cereza
2 Oz. Bourbon
1 Terrón Azúcar
Angostura
2 Oz. Soda
Pousse - Cafe
Directo
1/2
1/2
1/2
1/2
1/2
1/2
48
Horse's Neck
Construido
1 Oz. Brandy
3 ó 4 Gotas Angostura
Ginger Ale
38
Hw
37
Batido
Dec: Rodaja de Naranja
con Cereza
3 Oz. Jugo Naranja
1 1/2 Oz. Vodka
3/4 Oz. Galliano
27
Harvey Wallbanger
Ts
Bm
Bloody Mary
Dec: Tallo de Apio
Directo
1 1/2 Oz. Vodka
1 Dash Jugo limón
1 Golpe Sal
1 Golpe Sal de Apio
Gotas de Tabasco
Dash Salsa Perrins
Jugo de Tomate
16
13- Singapore Sling
26- Tequila Sunrise
59- Tia Maria & Cola
30- Tom Collins
7- Vaina Chilena
50- Vitis Cream
3- Whisky Sour
55- White Lady
12- Zombie
Tequila Sunrise
Construida
Dec: Rodaja Naranja
y Cereza
3 1/2 Oz. Jugo Naranja
1 1/2 Oz. Tequila
Dash Triple Sec
Dash Granadina
Bj
Blow Job
55
Directo
Af
Arena Fina
Frozen
26
1 Oz. Tia Maria
1 oz. Licor Crema Irlandesa
1 Oz. Crema Batida
47
Kamikaze
Ar
2 Oz. Brandy
1/2 Oz. Vinagre de Vino
1/2 Oz. Salsa Perrins
1/4 Oz. Ketchup
Gotas de Tabasco
1 Yema de Huevo
Pimienta
54
3 Oz. Vodka
Dash Triple Sec
Dash Jugo Limón
Dec: Rodaja de Lima
Batido
Rn
Rusty Nail
36
Americano
Construido
Dec: Twist de Limón
1 1/2 Oz. Vermouth Rojo
1 1/2 Oz. Campari
Soda
46
Armonía
Refrescado
Dec: Pétalo Rosa Blanca
1 1/2 Oz. Vodka
1 1/4 Oz. Tia Maria
1 1/2 Oz. Licor Crema Irlandesa
53
Bellini
2 Oz. Vino Blanco
1/4 Oz. Licor Manzanas Verdes
1/4 Oz. Curação Azul
Gotas Angostura
35
Rr
Rob Roy
Refrescado
Dec: 1 cereza
1 1/2 Oz. Scotch Whisky
3/4 Oz. Vermouth Rojo
3 ó 4 Gotas Angostura
45
Quasimodo
Batido y Completado
Dec: Rodaja de Naranja
1 Oz. Gin
1 Oz. Vermouth Rojo
1/4 Oz. Campari
2 Oz. Jugo de Naranja
Gotas de Angostura
Agua Tónica
34
Dec: Espolvorear con canela
1 1/2 Oz.Crema de Leche
1 Oz. Brandy
3/4 Oz. Licor de Cacao
52
Kr
Kir Royal
1 1/2 Oz. Scotch Whisky
3/4 Oz. Drambuie
Construido
25
1 Oz. Jugo de Durazno
Champagne
Directo
1 Oz. Licor Cassis
Champagne
24
Dt
Dec: Cuña Melón
2 Oz. Vodka
3 Oz. Jugo Melón
3/4 Oz. Licor Melón
1/4 Oz. Blue Curação
1 Cd. Azúcar
15
54- Praire Oyster
17- Presidente
34- Quasimodo
45- Rob Roy
25- Rusty Nail
56- Salty Dog
9- Screwdriver
39- Sea Breeze
32- Sex on the Beach
20- Side Car
Daiquiri Tropical
Dec: Cuña de ananá
con frutilla
Frozen
3 Oz. Ron Dorado
1 Oz. Jugo de Limón
3 Oz. Jugo Maracuyá
1 Oz. Jugo Frutilla
1 Oz. Jugo Ananá
1/2 Oz. Jarabe Azúcar
14
Directo
23
Ss
Singapore Sling
Batido y Completado
Dec: Rodaja de
Naranja con Cereza
3 Oz. Gin
1 Oz. Cherry Brandy
1 Oz. Jugo de Limón
1/4 Oz. Granadina
Soda
13
28- Melon Ball
49- Mexicana
29- Mint Julep
6- Mojito
33- Morella
53- Mudslide
44- Negroni
38- Old Fashioned
41- Piña Colada
48- Pousse - Cafe
MEZCLATE
40- Gimlet
27- Harvey Wallbanger
37- Horse's Neck
21- Hurricane
36- Kamikaze
23- Kir Royal
57- Knickerbocker
22- Long Island Iced Tea
4- Mai Tai
2- Margarita
Ze
Zombie
Dec: Cuña de Piña
Batido
Nn
Negroni
Construído
Construido
1 1/2 Oz. Vermouth Rojo
1 Oz. Gin
3/4 Oz. Campari
44
Morella
Dec: Rodaja de Naranja
Frozen
Dec: 1 Fresa Flambeada
2 Oz. Licor Crema Irlandesa
6 Oz. Helado Crema
Frutillas Frescas
33
Long Island Iced Tea
Dec: Rodaja de Lima
Construido
2 Oz. Vodka
1 Oz. Gin
1 Oz. Tequila Blanco
1 Oz. Ron Blanco
1/4 Oz. Triple Sec
2 Oz. Jugo de Limón
Completar con Cola
22
Bx
Box 32
1 Oz. Jugo de Limón
2 Oz. Jugo de Naranja
1 Oz. Ron Añejo
1 Oz. Ron Blanco
1/4 Oz. Ron Malibú
1/4 Oz. Cherry Brandy
Dash de Granadina
12
18- Caipirinha
43- Caipirovska
5- Champagne Cocktail
1- Clarito
51- Cosmopolitan
14- Daiquiri Tropical
42- Dry Martini
19- El Mosquito
10- Eye Opener
31- Grasshopper
Dec: Coronar con azucar
2 Oz. Vodka
1/2 Lima trozada en cubos
2 Cdas. Azúcar
43
Sex on the Beach
Batido
Dec: Sorbete con cereza
2 Oz. Vodka
1 1/4 Oz. Licor Durazno
3 Oz. Jugo Arándanos
3 Oz. Jugo de Piña
Hurricane
32
Frozen
1 1/4 Oz. Ron Blanco
1 1/4 Oz. Ron Añejo
1 Oz. Licor Maracuyá
2 Oz. Jugo de Piña
1/4 Oz. Jugo de Limón
21
Eye Opener
Eo
Dec: Cereza Roja
Refrescado
Batido
Dash Calda Cereza
2 Oz. Vino Blanco
1/4 Oz. Coconut
3 ó 4 Gotas Angostura
11
52- Alexander
46- Americano
15- Arena Fina
35- Armonía
24- Bellini
8- Black Russian
16- Bloody Mary
47- Blow Job
11- Box 32
58- Business
2 Oz. Ron Blanco
1/4 Oz. Cointreau
1/4 Oz. Licor de Cacao
1/4 Oz. Pernod
1/4 Cd. Azúcar
1 Yema de huevo
10
Nombre del Trago
Inicial Trago
Cristalería
Dry Martini
Refrescado
Dec: 1 aceituna
2 Oz. Gin
1/4 Oz. Vermouth Dry
42
Grasshopper
Batido
Dec: Chocolate Rallado
1 1/2 Oz. Crema de Leche
1 Oz. Licor Cacao Blanco
3/4 Oz. Licor de Menta
31
Tia Maria & Cola
Construido
2 Oz. Tia Maria
Completar con Cola
Hielo
59
Piña Colada
Frozen
Dec: Láminas de Coco
2 Oz. Ron Blanco
3 Oz. Jugo de Ananá
1 Oz. Leche de Coco
1/4 Oz. Coconut
1 Cd. Leche Condensada
41
Tom Collins
Construido
Dec: Corona con azúcar
2 Oz. Gin
1 1/4 Oz. Jugo de Limón
1/4 Oz. Jarabe de Azúcar
Soda
30
Sc
Side Car
1 Oz. Brandy
1/4 Oz. Triple Sec
1 Oz. Jugo de Limón
20
Batido
Em
Sw
Screwdriver
Construido
2 Oz. Vodka
4 Oz. Jugo de Naranja
9
Dec: Rodaja Kiwi
El Mosquito
Cc
Champagne Cocktail
Construido
Dec: 1 cereza
Dec: Twist de limón
Batido
Mg
Margarita
1/2 Oz. Brandy
3 ó 4 Gotas Angostura
1 Terrón de Azúcar
Champagne
5
Batido
Coronar con sal
1 1/2 Oz. Jugo de Limón
2 Oz. Tequila
3/4 Oz. Triple Sec
2
3 1/4 Oz. Jugo Naranja
1 1/4 Oz. Vodka
1 Oz. Licor Durazno
1/4 Oz. Licor Melón
Dash de Jugo de Frutillas
19
Black Russian
Construido
1 1/2 Oz. Vodka
3/4 Oz. Tia Maria
Hielo
8
Mt
Mai Tai
Construido
Dec: Cuña de piña
y cereza roja
2 Oz. Ron Añejo
2 Oz. Ron Blanco
1 Oz. Red Curação
1 Oz. Jugo de Lima
1/4 Oz. Granadina
1/4 Oz. Jarabe de Almendras
4
Batido
Coronar con
limón y azúcar
2 Oz. Gin
1/4 Oz. Vermouth Dry
1
Canadian Bartender's School
Gifts for the Bartenders
International Cocktail Mixing Board
28
Reading Material
and Hand Outs Index
1 -Introduction to Tia Maria.
2 -About Tia Maria Research And Development Clinic
3 -"Creative Thinking"
by Eduardo Kastika
4 -Alcohol Through The Ages
5 -The Production Of Alcohol In Allied Domecq Argentina
6 -Alcohol Presentation
by Dr. Alberto Lofiego
7 -Understanding And Tasting Distilled Spirits
(author: J. R. Pujol)
8 -Liquor Presentation
by Cristina Pallua B.sc.
9 -Introduction To Liquors Or Cordials
10 -The Business Escential - From Bartender To Gourmet Manager
by Moebius Marketing Gourmet
29