Trujillo Valencia, Carlos Andrés Profesor Asociado Area de

Trujillo Valencia, Carlos Andrés Profesor Asociado Area de

Trujillo Valencia, Carlos Andrés
Profesor Asociado
Area de Mercadeo
Joined the School in 2007
Formación Académica
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2002- 2007
Ph.D. en Economía, Finanzas y Administración Universitat
Pompeu Fabra: Graduate Programme in Economics, Finance and Management(GPEFM), Barcelona, España.
2001-2003
DEA Universitat Pompeu Fabra: Graduate Programme in
Economics, Finance and Management (GPEFM), Barcelona, España.
2001-2002
M.Sc. en Economía y Administración, Universitat Pompeu Fabra.
Graduate Programme in Economics, Finance and Management (GPEFM) Barcelona,
España.
Experiencia Docente
CURSOS DICTADOS EN AÑOS RECIENTES
Pregrado
 Comportamiento del Consumidor
Posgrado
 Comportamiento del Consumidor y Toma de Decisiones
 Comportamiento y medición del consumidor
 Modulo en toma de decisiones en el PhD
Actividades Académicas
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2011 a la fecha Director del área de mercadeo, Facultad de Administración,
Universidad de los Andes. Bogotá, Colombia.
2011 a la fecha Profesor asociado, Facultad de Administración, Universidad de los
Andes. Bogotá, Colombia.
2009 a la fecha Director del grupo de investigación en mercados y toma de decisiones,
Facultad de Administración, Universidad de los Andes. Bogotá, Colombia
2007 – 2011 Profesor Asistente, Facultad de Administración, Universidad de los Andes.
Bogotá, Colombia.
2001 -2006 Asistente Docente, Universitat Pompeu Fabra, Barcelona, España.
Otras Actividades Profesionales
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2011 a la fecha Editor asociado, Academia-Revista latinoamericana de adminstración
2010 a la fecha Miembro delComité de Investigaciones y Publicaciones. Facultad de
Administración Universidad de los Andes.
2007-2011 Editor asociado, revista Innovar
2000 -2001 Coordinador de Análisis de procesos, CarullaVivero S.A. Bogotá, Colombia.
1999- 2000 Consultor de Procesos de riesgo, Assurance and Business Advisory unit,
Arthur Andersen & Co. Bogotá, Colombia.
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1999 Gerente de Cuenta, Citibank. Bogotá, Colombia.
1998 Asistente de Operaciones. MasterCard International, Bogotá, Colombia.
Áreas de Investigación
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Comportamiento del Consumidor
Toma de Decisiones
Economía Experimental
PROYECTOS DE INVESTIGACIÓN
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Integral affect and boundedly rational choice heuristics. (in preparation)
Featurization of attributes: How Consumers Understand Quantitative Information? (in
preparation)
Hope, emotion and creativity among subsistence consumers, with Jose A. Rosa (In process)
Hope, grounded cognition and creativity among subsistence consumers, with Jose A. Rosa
(In process)
Grounded Cognition and decision heuristics among subsistence consumers. With Jose A.
Rosa (In process)
Color and Scent: Sensory congruency in product evaluation and choice. With Catalina
Estrada (In process)
Subjective violence, associative forms and pro-social preferences. With Maria A. Velez and
Clemente Forero (In process)
Ego depletion and the use of integral affect in choice (In process)
Loss aversion and brand loyalty (In process)
Alcohol advertising and problematic behavior among young adults. With Angela Trujillo (In
process)
2007 “The categorization uncertainty model: How consumers understand quantitative
information?”
2006 “Perceived seriousness of a stressor caused by a substance use situation, and the
differential use of the coping strategies in adolescents”.
2003-2007 “Análisis experimental de decisiones y mercados” (Experimental analysis of
decisions and markets). Research Assistant. Director: Antoni Bosch Ph.D, Rosemarie Nagel
Ph.D, Universidat Pompeu Fabra, Barcelona, Spain.
2002 “Sampling decision behavior in the real world: study contrasting students and business
executives”, Research Assistant. Director: Robin M. Hogarth Ph.D: Universidat Pompeu
Fabra, Barcelona, Spain.
1996-1997 “Las empresas multinacionales latinoamericanas” (The multinational enterprises
in Latin America) Research Assistant. Director: Andrés Franco PhD, Colegio de Estudios
Superiores de Administración, Bogota, Colombia.
Publicaciones
DISERTACIÓN DOCTORAL
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“Aspects of the interplay of cognition and emotion and the use of verbal vs. numerical
information in decision making”, Universitat Pompeu Fabra, Barcelona, España, 2007.
LIBROS
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Competencias Directivas: Corrientes y Controversia, Ediciones UniAndes, Bogota,
Colombia, 2011 (With Beatriz Soler and Veronica Durana)
“Estrategias de publicidad efectivas - Casos ganadores de los premios effie 2006” With
José Miguel Ospina and Andrés Barrios. Ediciones Uniandes, 2009.
Affect, cognition and categories in decision making. VDM press, Saarbrucken, Germany,
2008.
ARTÍCULOS Y OTROS DOCUMENTOS
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“Applying a Transformative Consumer Research Lens to Understanding and Alleviating
Poverty” (under review, second round, Journal of Research for Consumers) (with
Christopher P. Blocker, Julie A. Ruth, Srinivas Sridharan, Colin Beckwith, Ahmet Ekici,
Martina Goudie-Hutton, José Antonio Rosa, Bige Saatcioglu, Debabrata Talukdar and Rohit
Varman)
“When should I quit? Gender differences in exiting competitions”. Journal of Economic
Behavior and Organization (forthcoming) (With Robin Hogarth and Natalia Karelaia)
“Low socioeconomic class and consumer complexity expectations for new product
rechnology”. Journal of Business Research, vol 63, 6 2010 (with Andres Barrios, Sonia
Camacho and Jose Rosa)
“Essay on Flemming Hansen and Svere Riis Christensen`s emotions, advertising and
consumer choice”. Journal of Business Research, 2008 vol 61, 9
“Building internal strength, sustainable self esteem and inner motivation as a researcher”.
Journal of Research Practice, vol 3(1), 2007.
OTROS DOCUMENTOS
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Humor, por qué y para qué? Efectos del humor y el involucramiento del consumidor en la
comprensión de la publicidad. Revista de la asociación nacional de anunciantes de
Colombia – ANDA, Enero 2009.
Daniel Nicolás Borrero Flórez, “Logos olfativos y aromatización de ambientes. Efectos en el
proceso de toma de decisiones”, Serie Mejores Proyectos de Grado, Facultad de
Administración, Uniandes (2009)
CONFERENCIAS
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Emotions, grounded cognition and ecological rationality in the behavior of subsistence
consumers. Presented at the 3rd conference on Tranasformative Consumer Research,
Waco, TX, USA. June 2011
Why do women quit competition too early? Gender differences and group composition (with
N. Karelaia y R. Hogarth) Paper presented at the Academy of Management, Montreal
Canada, August 8 -10, 2010
Underachievement and the glass ceilings: Evidence from a naturalistic experiment.with N.
Karelaia y R. .M., Hogarth) Paper presented in the 30th Conference of the Society of
Judgment and Decision Making, Boston, MA, USA, November 20 -23, 2009
Take the best or take the emotionally best. The role of emotions on non compensatory
choice Poster presented in the 30th Conference of the Society of Judgment and Decision
Making, Boston, MA, USA, November 20 -23, 2009
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“Field experiments in markets and finance” Latin American Field Experiments Network,
Bogotá, Colombia, 2008.
“The effect of consumer’s socio-economic stratum on complexity expectations of new
technological products” 2nd Conference of Subsistence Markets. Chicago, Illinois, USA,
2008.
Knowing, feeling and thinking about it: A cognitive-affective model of preference
construction. 28th Conference of the Society of Judgment and Decision Making, Long
Beach, California, USA, 2007.
Balancing cognition and emotion in preference construction. 21st Conference of Subjective
Probability Utility and Decision Making. Poland, 2007.
On the dance of reason and affect: models of choice with cognitive weights and emotions.
27th Conference of the Society of Judgment and Decision Making, Houston, Texas, USA,
2006.
Emotions, weights and categorical information in the decision making process. 26th
Conference of the Society of Judgment and Decision Making, Toronto, Canada, 2005.
Range sensitivity of categorization judgments. 25th Conference of the Society of Judgment
and Decision Making. Minneapolis, USA, 2004.
Categorization uncertainty. Mannheim Empirical Research Summer School, Mannheim
University. Mannheim, Germany. 2004.
Programas de Intercambio (Profesor Visitante)
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2005 Profesor Visitante, Colegio de Estudios Superiores de Administración CESA,
Bogotá, Colombia
Participación en Juntas, Comités y Asociaciones
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2009 a la fecha Society for Consumer Research
2008 a la fecha Society of Consumer Psychology
2006 – 2010 Bounded Rationality
2004 – a la fecha Society of Judgment and decision Making
Becas y distinciones académicas
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2003- 2007 Beca, Formación de Personal Investigador Ministerio Español de Educación
y Ciencia. Barcelona, España.
2001- 2003 Teaching Assistantship. Universidat Pompeu Fabra. Barcelona, España.
1999 Premio por Liderazgo. Colegio de Estudios Superiores de Administración CESA.
Bogotá, Colombia.