01. Tendencias y Estrategias en Retail

01. Tendencias y Estrategias en Retail

Hangzhou Qunfeng Fruit Chain
Co., Ltd.
GM of Import and Export Division Catherine Gao
[email protected]
November 2016
INDEX
1. XianFeng Fruit
• Business Model
• Operation Model
2. China Retail Trends
3. Sustainable Development:
Expectations and
Recommendations
Business and Operation Model E = MC
XianFeng
Energy
Products
2
2
People
Customer Service Orientation
Associate-Focused Culture
Partners Cooperation
Social Responsibility
Customer Service Orientation
“Provide delicious and fresh fruit at reasonable
price available everywhere”
Associate-Focused Culture
“We are all Qunfeng family members”
Partners Cooperation
Social Responsibility
Nursing Home Care
Blood Donation
Platform: Product to
display
Platform: People to
perform
Fruit Hypermarket
Street Shops
Community Stores
City Wholesale
Integration and Complementation
1.
2.
3.
Online and offline memberships
Picking up in store or Receiving at home
Coordination between Stores and City Wholesales
Subtraction and Simplification
1.
2.
3.
Less travel
Less touch
Less cost
High Efficiency Operation
1. DC Inventory Turnover：1.7 days
2. Store’s Inventory Turnover：1.9 days
3. Store’s Decoration Speed : 10 days
Waste Control
Repacking in stores, more fresh cut
& free taste
Chinese Retail Development and Analysis
China 's Consumer Goods (USD bn)
4500.00
4000.00
3500.00
3000.00
2500.00
2000.00
1500.00
1000.00
500.00
0.00
2008
2009
2010
Source: Ministry of Commerce of People’s Republic of China
2011
2012
2013
2014
2015
Chinese Retail Development and Analysis
China 's total retail sales of consumer trend
25%
20%
21%
18%
17%
15%
15%
14%
13%
12%
11%
10%
5%
0%
2008
2009
2010
Source: Ministry of Commerce of People’s Republic of China
2011
2012
2013
2014
2015
Chinese Retail Development and Analysis
China 's online transactions (USD bn)
700.0
600.0
591.3
500.0
400.0
417.7
300.0
279.8
200.0
196.6
100.0
-
119.0
38.6
76.3
2009
2010
2011
Source: Ministry of Commerce of People’s Republic of China
2012
2013
2014
2015
Chinese Retail Development and Analysis
China 's online transaction trend
120%
100%
98%
80%
65%
60%
56%
49%
42%
40%
42%
20%
0%
2010
2011
2012
2013
China 's online transactions
Source: Ministry of Commerce of People’s Republic of China
2014
2015
Chinese Retail Development and Analysis
Fruit Per Capita Consumption by Region
China : 80's years
6
China 's per capita consumption
36
Kg
World per capita consumption
61
Europe and the United States per
capita consumption of developed
countries
155
0
Source: Ministry of Commerce of People’s Republic of China
20
40
60
80
100
120
140
160
180
Development trend of China’s retail-Fresh
produce
• Fresh produce per capita consumption keep increasing every year.
• Offline retail of fresh produce still plays the leading role.
• Increase trend of online retail.
• Integration of Offline and Online (O2O) is more competitive.
Analysis of the development trend of China’s
retail-Fresh produce
• Consumption upgrade has become the general trend.
Product and
Service
•
•
•
•
Higher Quality
Diversified
Specialized
Convenient
• Fruit consumers trends :
At present
Before
•
•
•
Price
Appearance
Taste
•
•
•
•
Taste
Appearance
Nutrition
Price
Elderly and Children Young Consumers
Safety and
Health
Nutrition
Novelty
Convenient
access
Suggestion for continuous development :
1.
Imported fruits consumption in China’s market is full of potential:
• Consumers has higher requirements for quality and appearance
• Only good quality can bring continuous development and better returns.
2.
Special attention to similar local products development in China, the
difference in supply time and varieties can bring better returns:
• The demand on a large number of common varieties products tends to decrease, such as Red
Globe and Royal Gala
• The demand on differentiated varieties has become stronger, such as Hass avocado and black
seedless grape.
3.
Extending business into regional and city markets, establishing consumer
brand
• Promoting among target groups
• Occupying top position in consumers’ mind
• Adding value
THANKS FOR YOUR ATTENTION
Hangzhou Qunfeng Fruit Chain
Co., Ltd.
GM of Import and Export Division Catherine Gao
[email protected]
November 2016