Latinos and Health Care: Funder Strategies

Latinos and Health Care: Funder Strategies

Latinos and Health Care:
g
Funder Strategies
May 10, 2013
O Vision
Our
Vi i and
dG
Goals
l
Latinos and Health Care in Colorado:
Approaches to Public Education and Engagement
1. Demographics and disparities in Colorado 2. Encrucijada: Sin Salud no Hay Nada
j
y
3. Opportunities in health reform
4. Adelante con la Salud
Di t ib ti off Hi
Distribution
Hispanic
i P
Population,
l ti
2011
Colorado Population:
72 %
White
19%
Hispanic
4%
Black
5%
Other
Source: Kaiser State Health Facts
Children Eligible But Not Enrolled in
M di id and
Medicaid
d th
the Child H
Health
lth Pl
Plan Plus
Pl
Source: Colorado Health Institute Analysis of the 2011 American Community Survey
E
Encrucijada:
ij d Si
Sin S
Salud
l dN
No H
Hay N
Nada
d
•
•
•
Series of 12 half-hour episodes broadcast on Univision
Call center 1-800
1 800 line staffed by health promotores
Evaluation
P j t Goals
Project
G l
1. Increase enrollment of eligible Spanish-speaking
Latinos in Medicaid and CHP+
2 Increase health seeking behaviors of Spanish
2.
Spanishspeaking Latinos
3. Increase the disease management knowledge and
b h i
behaviors
off S
Spanish-speaking
i h
ki L
Latinos
ti
E
Encrucijada:
ij d Si
Sin S
Salud
l dN
No H
Hay N
Nada
d
Activity
Project management
Project management
Development/production/airing of 12 episodes
Cost
$ 15 000
$ 15,000
$ 624,000
Travel for filming
$ 23,000
Consulting (health content of scripts, advisors honoraria)
$ 17,100
Evaluation
$150,000
Call Center
$100,000
Indirect expense (fiscal sponsor)
$ 54,328
TOTAL
O
$983,428
$983,
8
E l ti Q
Evaluation
Questions
ti
• What is the impact
p
of Encrucijada
j
on Medicaid /CHP+
enrollment?
• What is the impact of Encrucijada on viewers’
knowledge, attitudes, intentions and behaviors related
to seeking health care and changing individual lifestyle
health habits?
E
Encrucijada’s
ij d ’ IImpactt
Changes found in:
 Knowledge
 Disease management behaviors (*)
 Healthy
y living
g behaviors ((*))
 Seeking enrollment in public health insurance (*)
(*) Statistically significant change
www.encrucijada.tv
N l Eli
Newly
Eligible
ibl ffor M
Medicaid
di id
Source: Colorado Health Institute
Eli ibilit ffor P
Eligibility
Premium
i
T
Tax C
Credits
dit
ACA A
Awareness
Can you name any policies that are part
off the
th new health
h lth care llaw?
?
T t d source off information
Trusted
i f
ti
O
Opportunities
t iti to
t Engage
E
Ad l t con lla S
Adelante
Salud
l d
• Educational campaign to inform Latinos of ACA benefits
• Partners: Servicios de la Raza,
Raza Evolve
Communications, consumer advocacy organizations
• Bilingual, statewide effort
• TV, radio and grassroots outreach
• 12-month, $558,800 grant
Ad l t con lla S
Adelante
Salud
l d
Amy Latham
Portfolio Director, Health Coverage
Colorado Health Foundation
[email protected]
303.953.3670