Seminario Datos y Planeación del Servicio Aéreo

Seminario Datos y Planeación del Servicio Aéreo

Data & Planning Air Service
Historical Issues
4 2000 Started Airports Concession
4 20 years contract to operate & management airports.
4 2006 Grupo TERRA buying the concession
4 2007 private bank sector approved US$ 40.0 MM for
developed the new airport project.
4 2007 started New Routes Development Program.
Airport Operations
ROATAN
SAN PEDRO SULA
LA CEIBA
TEGUCIGALPA
Who we are??
ENERGY
FUEL
INFRAESTRUCTURE
Operational Preview
4 4 International operated.
4 Annual Traffic Average
growth 3.5%.
4 Low Operational level by
the Government.
4 Any Commercial strategy
development.
4 High ticket cost.
4 Any
Consumer
Satisfaction.
4 New Carriers block.
4 Unknown
the
Airport
business.
Honduras Historical Traffic
3.5 % Prom
Diagnostico y Oportunidades de
Negocio
Infraestructura
4
4
4
4
Ramp & Terminal expansions.
Parking access
Commercial areas develop.
Terminal Image.
Operaciones
4
4
4
4
Expansion operational Carriers areas New baggage & X Ray system New Jet Bridges for TNT terminal
New safety & security systems
Comercialización
4
4
4
4
4
New commercial area & new services
Develop Traffic Passengers
Reorganize all commercial areas.
Evaluate fares to Better Terminal & service image in all facilities.
Prime Focus Areas
Infrastructure
Short Term
Operations
Commercial Development
Traffic Growth
New Carrier Operations
Business Profit
Medium &
Large
Term
Weakness to improve
4 International Country Image.
4 Don’t have a clear Tourism growth strategy.
4 Communication between industry members.
4 Any Traffic information.
4 Any relevant facts to develop to the new airlines.
4 Existing airlines controlled the market
Action Plan
Routes Development
Program presentation
Lineas Aereas
Autoridad
Aeronautica
Gobiernos
Locales
Aeropuertos
De
Honduras
Camaras de
Turismo
Camaras de
Comercio
Ministerio de
Turismo
Analysis Model to Develop
Initial analysis Conclusions
4 Establish a new Tourism Promotional strategy
4 Implement a new way to integrate all the industry members
4 Found the relevant Traffic information to make a serious
proposal.
4 Understand the principal facts airlines needs
4 Establish a Open Skies policy
4 First objective its the country connectivity.
4 How can reach the airlines we need to talk.
Actions
4 Launch new international Country Image.
4 Create the National Tourism Promotion
4 Buy the MIDT data.
4 Create a new Incentive Plan for New Airlines or New
Routes.
4 Create the Open Skies Policy by the Goverment.
4 Business Opportunities Proposal
Short Term Results
4 8 international carriers
operations
4 12.0%Traffic Growth in
2007
4 Complete new terminal in
Tegucigalpa .
4 Reorganized
the
commercial strategies .
4 Better air fares by the
carriers
4 Costumer Service Focus
4 Open Skies Policy .
4 New operations & safety
plans
Honduras Traffic
11.7% 2006-2007
Factores que generaron Resultados
4 Posicionamiento de País a nivel Internacional, como
“UN PARAISO POR DESCUBRIR”
4 Entendimos que somos parte de una industria que crece
año con año..
4 Contar con la Información relevante de nuestro mercado y
el perfil del trafico que podemos capturar.
4 Hablamos con Líneas Aéreas en su idioma y ofreciéndoles
NUEVAS OPORTUNIDADES DE NEGOCIO.
4 El mercado se ha tornado mas competitivo.
4 Mejoramos la conectividad de país
4 A traves de eventos Regionales y Mundiales hemos podido
acercarnos a las Líneas Aéreas que tienen la oportunidad
de hacer negocio en nuestro País.
Conclusiones
4 Somos parte de una industria y somos
facilitadores de Desarrollo (Somos parte de un
todo).
4 La Información relevante es nuestra principal
Herramienta.
4 Las
Líneas
Aéreas
buscan
NUEVAS
OPORTUNIDADES DE NEGOCIO.
4 La necesidad de Viajar es nuestro principal
Generador de Negocios.
Gracias…