MEDIA KIT - La M 103.7

MEDIA KIT
Phone: (805)385-5656
Fax: (805)385-5690
La “M” 107.3 FM
La “M” 107.3 FM
STATION PROFILE
Call Letters:
KURQ-FM
Name:
La “M”...
Slogan:
“Aqui Se Escucha
La “M” 107.3FM Todos Los Dias
Frequency:
107.3 FM
Power:
50,000 watt station at 492 feet
Coverage:
Entire Central Coast
Hispanic Population:
*161,898
Format:
Regional Mexican
Target Audience:
Primary 25-54
Secondary 18-49
La “M” 107.3 FM
Who is La “M” 107.3 FM: The first and only Hispanic radio station
in San Luis Obispo, CA with “Live” on-air Dj’s throughout day and night
and not a syndicated station like many others.
The Voices of La “M” 107.3 FM
La “M” 107.3 FM
ON-AIR PERSONALITIES
“El Nuevo Show de La ‘M’ por las Mañanas”
con Pepelucas, Camarena y Solovino
6am -11am Monday through Saturday
There’s no better way to wake up than
with Pepelucas and Camarena. Their silly
comical delivery and charisma will start your morning off with
laughter!
Salvador “Chava” Vaca
11am - 3pm Monday through Saturday
“Chava” takes the listeners ‘back in time’ with
their favorite songs from the 70’s, 80’s and 90’s.
Gerardo “Gera” Ceja
3pm - 7pm Monday through Friday
Gerardo’s unforgettable style and delivery
keeps the listeners attentive and wanting more.
He reminds our listeners of where they come from
bringing them back to Mexico during his show.
Nancy
Samaniego
7pm – 12am Monday through Saturday
Nancy plays all your favorite romantic songs
her unique, sensual voice keeps the telephones
ringing the entire time she’s on air.
La “M” 107.3 FM
WEEKEND LINE-UP
Jozie Preciado
3pm-5pm Sat. & 5pm-7pm Sun.
Jozie gets you through your afternoon with a
variety of your favorite music, her sweet voice
and full of energy.
Nancy Samaniego
7pm – 12am Saturday
Nancy plays all your favorite music that has you
on your feet dancing the night away.
Samuel
“El Sammy” Garcia
10am – 1pm Sunday
(Special Programming-Musica y Costumbres
de mi Pueblo)
Sammy’s voice narrates the traditions of the towns in Mexico
and while airing this particular music, it takes the listeners
back to the past to relive their memories while giving the
younger generation appreciation of music from the past.
La “M” 107.3 FM
FEATURED PROGRAMS
“Radio Novela” (M-F) 5am-6:00am
A daily show jam-packed with drama and action.
“El Show de La ‘M’”(M-F) 6am-11am (Saturday) 6am-11am
The best way to wake up in the morning is with El Show de La “M”! Classic live radio
with happy wholesome repartee, humor and gossip, along with news, show business reports,
Interviews, prizes and surprises!
“Las Movidas de La M” (M-F) 9am-11am
& (Sat) 10pm-12mid
“Las Movidas de La M” 2 hours of your favorite songs to dance to.
“Las Viejas del Recuerdo” (M-F) 11am-1pm
La “M” takes our listeners back in time to their favorites from the 70’s, 80’s & 90’s.
“La Hora Del Palenque” (M-F) 3pm-4pm
Battle of the songs; listeners call in and vote on which song to play.
Regional Music Request (M-F) 4pm-5pm
Favorites from the regions where our listeners grew up in Mexico.
“La Hora del Desmadre” (M-F) 5pm-6pm
Transitioning to hip newer music of the day and younger demos.
“Los Corridos Perrones” (M-F) 6pm-7pm Sat.
& Sun. 5pm-7pm
Both humorous and meaningful folkloric music about historical events and icons, heroes and
famous horses that live in the hearts of our core audience the Mexican people.
“Las 7 Canciones Más Solicitadas del Día”(M-F) 8pm-8:20pm
La “M” plays the top (7) songs requested throughout the day.
La “M” 107.3 FM
HOW TO KILL YOUR BUSINESS IN 10 EASY STEPS
1. Don’t Advertise. Just pretend everybody knows what you have to offer.
2. Don’t Advertise. Just assume everybody knows what you sell.
3. Don’t Advertise. Forget that there are new potential customers who would do
business with you if they were urged to do so.
4. Don’t Advertise. Tell yourself it costs too much to advertise and that you don’t get
enough out of it.
5. Don’t Advertise. Be sure not to provide an adequate advertising budget for business.
6. Don’t Advertise. Tell yourself you just don’t have time to spend thinking about
promoting your business.
7. Don’t Advertise. Convince yourself that you have been in business so long that
customers will automatically come to you.
8. Don’t Advertise. Forget that you have competition trying to attract your customers
away from you.
9. Don’t Advertise. Overlook the fact that advertising is an investment in selling - not
an expense.
10. Don’t Advertise. Forget that you have to keep reminding your established
customers that you appreciate their business
La “M” 107.3 FM
WHY ADVERTISE IN SPANISH RADIO?
1. The Hispanic market offers the only growing target market and one with larger
and younger families.
2. Hispanics are ideal for word-of-mouth advertising because of their cohesive,
inter-dependent, multi-generational household.
3. Hispanics are new to your product, service and brand.
4. Hispanics are not a syndical target because of not having been bombarded,
saturated with the s.o.s messages.
5. Hispanic households boast median household incomes
6. Hispanics are very active consumers of groceries, family, clothing and cars, as
well as other day-to-day necessities.
7. The multi-generational, multi-income Hispanic household has and spends the
money needed for necessities.
8. Hispanics largely ignored by Anglo advertisers, cleave to those who reach out
to them, with an uncommon loyalty.
9. Hispanics do not complain about products and services bought.
10. Hispanics make advertising to them an ’investment’. Loyal customers are your
result.
11. Advertising to Hispanics in the language of their birth, parentage, home setting,
love making and everyday gossip, endears them to you as a welcoming Anglo
business in their neighborhoods.
La “M” 107.3 FM
PLAY LIST
BANDAS
GROUPS
SOLO ARTIST
Alejandro Fernández
Antonio Aguilar
Ariel Camacho y Los Plebes
del Rancho
Bronco
Bukis
Calibre-50
Caminantes
Exterminador
Grupo Indio
Grupo Laberinto
Grupo Mojado
Horóscopos de Durango
Ana Gabriel
Beatriz Adriana
Camilo Sexto
Chelo
Javier Solís
Juan Gabriel
La “Chiquis”
Lucha Villa
Luis Miguel
Marco Antonio Solís
Mercedes Castro
Pedro Infante
Rigo Tovar
Rocío Durcal
Selena
Yolanda Del Rio
Banda Carnaval
Banda Cuisillos
Banda El Recodo
Banda La Costeña
Banda Los Recoditos
Banda Machos
Banda Maguey
Banda MS
Banda Pachuco
Banda San Juan
Chalino Sánchez
Cornelio Reyna
El Coyote y Su Banda
Ezequiel Peña
Fidel Rueda
Gerardo Ortiz
Gerardo Reyes
Joan Sebastian
José Alfredo Jiménez
Julio Preciado
Julion Alvarez
La Adictiva Banda San Jose de
Messillas
La Arrolladora Banda El Limon
Las Jilguerillas
Lorenzo del Monte
Los Alegres de Teran
Luis Coronel
Pancho Barraza
Pepe Aguilar
Polo Urias
Regulo Caro
Vicente Fernández
Liberación
Humildes
Huracanes Del Norte
Industria Del Amor
K-Paz de la Sierra
Los Alegres del Barranco
Los Bondadosos
Los Bríos
Los Freddy’s
Los Mismos
Los Muecas
Los Solitarios
Los Terrícolas
Los Tucanes
Montés de Durango
Originales De San Juan
Ramón Ayala
Relámpagos Del Norte
Rieleros Del Norte
Temerarios
Tigres Del Norte
Yonic’s
La “M” 107.3 FM
STATION INFO
La “M” 107.3FM 50,000 watt station at 492 feet with a clear
FM signal which covers the entire Central Coast and beyond for
maximum reach to the Hispanic market.
La “M” 107.3FM management team is comprised of
experienced radio personnel who are knowledgeable in what the
Hispanic community wants and needs in a radio station, thus
delivering what you the advertiser needs to drive sales.
The State of California: According to the 2013 U.S. Census
update figures, Hispanics make up 39% percent of California’s
population, which reflects a growth of 42.6% percent.
La “M” 107.3 FM
REACH THE LARGEST AND FASTEST GROWING
HISPANIC MARKETS IN THE COUNTRY!
CITY
POPULATION
HISPANIC
HISPANIC %
Arroyo Grande
17,252
2,707
15%
Atascadero
28,310
4,429
15%
Avila Beach
1,627
111
6%
Buelton
4,828
1,451
30%
Cambria
6,032
1,187
19%
Cayucos
2,592
207
7%
Grover Beach
13,156
3,840
29%
Guadalupe
7,080
6,103
86%
King City
12,874
11,266
87%
Lockwood
379
100
26%
Lompoc
42,434
21,557
50%
Los Alamos
1,890
773
40%
Los Olivos
1,132
125
11%
Los Osos
14,276
1,977
13%
Mission Hills
3,576
1,137
31%
Morro Bay
10,234
1,526
14%
517
234
45%
Oceano
7,286
3,484
47%
Orcutt
28,905
6,870
23%
Paso Robles
29,793
10,275
34%
Pismo Beach
7,655
715
9%
517
363
70%
New Cuyema
San Ardo
San Lucas
269
224
83%
45,119
6,626
14%
462
258
55%
Santa Margarita
1,259
206
16%
Santa Maria
99,553
70,114
70%
Santa Ynez
4,418
639
14%
Shandon
1,295
693
53%
Solvang
5,245
1,530
29%
Templeton
7,674
1,171
15%
San Luis Obispo
San Simeon
Whitley Gardens
Totals
*Source U.S. Census Est. 2013
285
0
0%
407,924
161,898
33%
La “M” 107.3 FM
HISPANICS: COUNTRY OF ORIGIN IN THE U.S.
South American
1.4 Million
Dominican
Cuban
1.2 Million 765 K
Spaniard
100 K
Central American
1.7 Million
Puerto Rican
3.4 Million
Other Hispanic
Origin 6.1 Million
Mexican
20.6 Million
La M 107.3 FM frequency reaches the entire Central Coast
from King City to Lompoc, with one of the
strongest signals in the market!