PROCOMER The Foreign Trade Corporation of Costa

PROCOMER
The Foreign Trade Corporation of Costa Rica
Office in Toronto, Canada
Itzamn Huelat
Who we are
• Procomer is a public, non-government entity
created by law in November 1996
– Operate and administer the Free Trade Zones
– Promotion of Costa Rican exports overseas
– Attract direct investments
• Vision: To consolidate a supporting system for the
exporter and investor
• Mission: Support and promote exports and
investments
Offices Overseas
• Offices overseas
– Year 2000:
• Creation of 3 offices
• Dominican Republic, Mexico and Chile
– Year 2010:
• Total of 14 offices
• Canada, USA (4), Mexico, Guatemala, Panama, Chile, Dominican
Republic, Puerto Rico, Trinidad and Tobago, Europe (Germany) and
China
• Office in Canada
– Started operations in 2003
– Major opportunities (sectors): Agriculture, Agro-industry and
plants, flowers and foliage
– Target markets: Toronto, Montreal and Vancouver
General Services in Canada
• Business Agendas
– Commercial Agendas: In Costa Rica and Canada
– Commercial Missions for exporters: In Canada
• Trade Shows: Sial Montreal and Food & Beverage Show
• Toronto, Montreal and Vancouver
– BTM: Buyers Trade Mission: In Costa Rica – September
– Other events:
• Costa Rica Services Summit
• Costa Rica Investment World
• Support in Costa Rica for the exporters
– Creating Exporters:
• Training programs for exporters (monthly and yearly programs)
• Strengthening export capacity
– Information through different departments
– Promoters specialized by sector
General Services in Canada
• Market Studies
– Office in Canada
• Specific per product of interest / point of sale
• Sub-contracting consulting firms
– Procomer Costa Rica, Dept of Commercial Inteligence
• General studies per subject
• Information Center for the exporter
• Other studies and statistics
• Commercial Support for the exporter
–
–
–
–
Any type of support including constant visits to Canadian importers
Inspection of products
Different types of information and regulations
Monitoring and observing the competition
• Statistics (imports by product and by country)
• Market presence (supermarkets)
General Services in Canada
• Advantages of the Office in Canada
– Excelent business relationship with Canadian importers
– Various trade shows visited during the year
– Broad relationships with associations, chambers of commers and
other organizations
•
•
•
•
•
•
CFIA – Canadian Food Inspection Agency
CBSA – Canadian Border Services Agency
DRC – Dispute Resolution Corporation
CPMA – Canadian Produce Marketing Association
TFO Canada – Trade Facilitation Office of Canada
Other Government agencies
• Free Trade Agreement Costa Rica and Canada
– Benefits mainly for Agro-industrial and other sectors
– Promotes Direct Investment
Business Agenda
Procomer Office
Commercial Mission
for Exporters
Commercial Mission for Exporters and
Trade Show participation
BTM
BUYERS TRADE MISSION
Business Agenda
Show Room
Conferences
Average participation per year
• 250 Costa Rican exporters
• 150 foreign importers
• 20 to 30 Canadian importers
Other Services
Distribution Channels
• Brokers
– Representation companies
• Agent or Agency in sales and marketing
• Services will vary depending on the opportunities and
negotiations
– Broker commision or title of the product (capacity to import)
Advantage Canada
Distribution Channels
• Importer / Distributor
– Specialized by product line, sales channel or
geographical area
– Target: retail, institutional or industrial
– To analize: Company location, size, specialization,
credit report, market comments
• The Ontario Food Terminal (OFT)
Distribution Channels
Burnac Produce
Distribution Channels
ONTARIO FOOD TERMINAL
Distribution Channels
Distribution Channels
• Retail
– Supermarket Chains
– Store chains
– Independent supermarkets and stores
• Specialized by product: Convinience, natural and organic products,
gourmet and convenience
• Specialized by geographical area
Distribution Channels
Distribution Channels
Supermarket Ethnic –
No Frills (Loblaws)
Convenience stores
Distribution Channels
Specialized stores
GENERALIDADES: CANADA
Inmigración en Canadá y por provincia
(Censo 2006)
Población
Total Inmigrantes
Canadá
%
Ontario
32,976,000
%
Quebec
12,803,900
%
British
Columbia
7,700,800
%
4,380,300
6,186,950
19%
3,398,725
27%
851,555
11%
1,119,215
26%
Estados Unidos
250,535
4%
106,405
3%
25,255
3%
56,560
5%
Centro y Sur América
381,165
6%
216,640
6%
78,010
9%
32,455
3%
Caribe y Bermuda
317,765
5%
211,380
6%
80,835
9%
8,575
1%
2,278,345
579,625
489,540
511,095
698,080
37%
1,307,885
321,650
209,610
304,495
472,130
38%
306,515
16,035
92,555
72,765
125,165
36%
349,410
137,460
99,225
59,320
53,400
31%
374,565
6%
164,795
5%
123,990
15%
34,575
3%
2,525,160
370,515
874,370
560,995
719,275
41%
1,376,595
213,980
417,985
270,710
473,915
41%
233,000
81,035
52,655
56,420
42,890
27%
606,730
39,605
313,415
120,865
132,845
54%
59,410
1%
15,025
1%
2,620
1%
30,910
3%
Europa
- Reino Unido
- Norte y Oeste de Europa
- Europa del Este
- Europa del Sur
África
Asia
- Central, Oeste y Medio Oriente
- Este
- Sur Este
- Sur
Oceanía y otros países
Fuente: Statistics Canada
RELACIÓN COMERCIAL: CANADA
Costa Rica: Intercambio comercial con Canadá (US$)
400
350
Millones US$
300
250
200
150
100
50
0
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Exportaciones 107.50133.80135.80118.20123.15121.95157.14211.65242.55291.51 343.6 342.7 353.4 313.7
Im portaciones 37.10053.60032.70046.30058.34140.60049.00550.48458.86370.182 60.84 75.9 100.9 73.2
Saldo/Balance
70.40080.200103.1071.90064.81481.351108.13160.80183.57221.32281.15 266.8 252.5 240.5
Fuente: Strategis (Statistics Canada)
FUENTES DE INFORMACIÓN – SITIOS WEB
Canadá – Sitios Web de interés
Gobierno de Canadá: http://www.canada.gc.ca
Gobierno de Ontario: http://www.gov.on.ca
Agencia de inspección Canadiense: http://www.inspection.gc.ca
OPMA – Inspección (ON privado): http://www.opma-assn.com
F & G – Inpección (QC privado): http://www.fandg.ca
Agencia – Ref Crediticias: http://www.equifax.com/EFX_Canada
Blue Book: http://www.bluebookprco.com
Agencia de recaudación Canadiense: http://www.cra-arc.gc.ca
Agencia Canadiense de Servicios Fronterizos: http://www.cbsa-asfc.gc.ca
Departamento de Relaciones Exteriores: http://www.dfait-maeci.gc.ca
Ministerio de Agricultura de Canadá: http://www.agr.gc.ca
Ministerio de Agricultura – Infohort: http://www.agr.gc.ca/infohort
Ministerio de Agricultura – Food Bureau: http://www.agr.gc.ca/misb/fb-ba
FUENTES DE INFORMACIÓN – SITIOS WEB
Canadá – Sitios Web de interés
Ministerio de Industrias de Canadá: http://www.ic.gc.ca
Ministerio de Industrias – Strategis: http://strategis.gc.ca
Ministerio de Salud de Canadá: http://www.hc-sc.gc.ca
Estadísticas de Canadá: http://www.statcan.ca
Banco Central de Canadá: http://www.bankofcanada.ca
Asociación de Restaurantes y Foodservice: http://www.crfa.ca
Asoc. Canadiense de Alimento Natural: http://www.chfa.ca
Asoc. Canadiense de Producto Fresco (CPMA): http://www.cpma.ca
Asoc. Canadiense de Importadores y Export: http://www.iecanada.com
Asoc. Canadiense de Agentes Aduanales: http://www.cscb.ca
Oficina Canadiense de facilitación del comercio: http://www.tfoc.ca
Procesadores alimento de Canadá: http://www.foodnet.fic.ca
Asociación de productores orgánicos: http://www.cog.ca
FUENTES DE INFORMACIÓN – SITIOS WEB
Canadá – Sitios Web de interés
Departamento de Justicia de Canadá: http://laws.justice.gc.ca
Ley de Competencia: http://laws.justice.gc.ca/en/C-34/35920.html
Ley de Aduanas: http://laws.justice.gc.ca/en/c-52.6/text.html
Ley creación de empresas: http://laws.justice.gc.ca/en/c-44/text.html
Ley alimentos y medicinas: http://laws.justice.gc.ca/en/f-27/61279.html
Ley inspección aduanas: http://laws.justice.gc.ca/en/c-16.5/30783.html
Ley constitucional: http://laws.justice.gc.ca/en/const/
Ley de inversión: http://laws.justice.gc.ca/en/I-21.8/79663.html
Propiedad Intelectual: http://strategis.ic.gc.ca/sc_mrksv/cipo/welcome/welcom-e.html
Ley empaque y etiquetado: http://laws.justice.gc.ca/en/C-38/37028.html
Oficina de Estandarización: http://www.scc.ca/en/about/index.shtml
Guía importación productos: http://www.cbsa-asfc.gc.ca/import/menu-e.html
OFICINA DE PROMOCIÓN COMERCIAL
CANADA
Itzamn Huelat Quirós, Director
Nelly Martinez, Asistente
Dirección:
Teléfono:
Fax:
E-mail:
16 Four Seasons Place, Suite 107
Etobicoke, Ontario. M9B 6E5. Canadá
(416) 865-3382
(416) 865-3383
[email protected]