XXI AEDEM International Congress

XXI AEDEM International Congress
"Interdisciplinarity and Synergies in Economics and Business"
MONDAY 3 SEPTEMBER
08:30
TRANSFER TO BUDAPEST BUSINESS SCHOOL
FROM HOTEL ZENIT BUDAPEST
7 Apáczai Csere János Street
Budapest - 1052
09:00 - 09:30
CONFERENCE REGISTRATION
Budapest Business School
College of International Management and Business
22-24 Diósy Lajos Street
H-1165, Budapest, Hungary
9:30 - 11:30
PARALLEL SESSIONS
Budapest Business School
College of International Management and Business
09:30 - 11:30
MARKETING
Conference Room A
Chairman:
Dr. Bertha Quintana León, Michoacana de San Nicolás de Hidalgo University,
México
Dr. José Álvarez García, Vigo University, Spain
INTERRELACIONES DEL CARÁCTER INTEGRAL DEL PRODUCTO Y LAS
PREFERENCIAS POR EL PRODUCTO
Zoltán Veres, [email protected], Budapest Business School
College of International Management and Business
Petra Platz, [email protected], University István Széchényi, Hungary
Tamás Tarján, [email protected], Budapest Business School
College of International Management and Business
LA IMAGEN DE LOS DESTINOS TURÍSTICOS. LA TÉCNICA REPERTORY
GRID Y REVISIÓN DE TRABAJOS ENTRE 1980-2012
Christiane de Melo Rego Souto, [email protected], Complutense University,
Madrid, Spain
Enrique Ortega Martínez, [email protected], Complutense University, Madrid, Spain
URBAN BIKING: A POTENTIAL GREEN MARKET SEGMENT: A WORK IN
PROGRESS PAPER
Katalin Lányi, [email protected], Budapest Business School, Hungary
LA ADQUISICIÓN DE DEPORTISTAS ADAPTABLES A LA PREVISIÓN DE
DISTINTOS SISTEMAS DE JUEGO CON PRIORIDADES DISTINTAS Y MINIMOS
EXIGIDOS SEGÚN LAS NECESIDADES DEL EQUIPO
Jaime Gil Lafuente, [email protected], University of Barcelona, Spain
09:30 - 11:30
MANAGEMENT I
Conference Room B
Chairman:
Dr. Matilde Fernández Blanco, University of Valencia, Spain
Dr. Prof. Zoltán Veres, Budapest Business School, Hungary
APPROXIMATING INNOVATION POTENTIAL WITH NEUROFUZZY NETWORKS
Richard Kasa, [email protected], Budapest Business School, College of Finance and
Accountancy, Hungary
HOW SPECIFIC DIMENSIONS OF FAMILY FIRM SOCIAL CAPITAL AFFECT
FIRM PERFORMANCE IN FAMILY FIRM?
Valeriano Sanchez-Famoso, [email protected], University of the Basque
Country, Spain
Amaia Maseda, [email protected], University of the Basque Country, Spain
Txomin Iturralde, [email protected], University of the Basque Country, Spain
Unai Arzubiaga, [email protected], University of the Basque Country, Spain
IS IT POSSIBLE TO MEASURE SOCIAL ENTREPRENEURSHIP IN FIRMS?
Marta Peris-Ortiz, [email protected], Polytechnic University of Valencia, Spain
Daniel Palacios-Marqués, [email protected], Polytechnic University of Valencia, Spain
Carlos Rueda-Armengot, [email protected], Polytechnic University of Valencia, Spain
EL RECLUTAMIENTO EN ESPAÑA: UN ANÁLISIS EMPÍRICO LONGITUDINAL
José Antonio Fernández Sánchez, [email protected], University of Alicante, Spain
Susana de Juana Espinosa, [email protected], University of Alicante, Spain
Encarnación Manresa Marhuenda, [email protected], University of Alicante,
Spain
Jorge Valdés Conca, [email protected], University of Alicante, Spain
11:30 – 12:00
Coffee break
12:00 – 13:30
OPENING CEREMONY
Main Hall
Budapest Business School
College of International Management and Business
22-24 Diósy Lajos Street
H-1165, Budapest, Hungary
Dr. Prof. Judit HIDASI
Dean of the College of International Management and Business of Budapest Business
School
Dr. Balázs FERKELT
Vice-rector of Budapest Business School and Head of the Chair of International
Economy and EU Studies of the College of International Management and Business
Pablo ZALDIVAR
Minister Counseller, Embassy of Spain in Hungary
Dr. Encarnación GONZÁLEZ VÁZQUEZ
President of the European Academy of Management and Business Economics
Dr. Prof. Zoltán VERES
Deputy-dean for Scientific Affairs and International Relations, Head of the Chair of
Marketing of the College of International Management and Business, Budapest
Business School
Inmaculada CANET RIVES
Educational Attaché, Embassy of Spain in Hungary
Dr. Tamás SZEMLÉR
Head of the Chair of Economics, Budapest Business School
Dr. Anna GYŐRI
Head of Romance Languages Section of the College of International Management and
Business, Budapest Business School
INAUGURAL CONFERENCE
"CRISIS-RELATED DILEMMAS OF THE EUROPEAN INTEGRATION”
Dr. Prof. András Inotai
General Director of the Institute for World Economy of the Hungarian Academy of
Sciences between 1991 and 2011
13:30 – 15:00
Working Lunch
15:30 - 17:00
PARALLEL SESSIONS
Budapest Business School
College of International Management and Business
15:30 - 17:00
FINANCE I
Conference Room A
Chairman:
Dr. Anna Gyori, Budapest Business School, Hungary
Dr. Luis Tomás Díez de Castro, Rey Juan Carlos University, Spain
HEDGING FOREIGN EXCHANGE RATE RISK: MULTI-CURRENCY
DIVERSIFICATION
Susana Álvarez Díez, [email protected], University of Murcia, Spain
Eva Alfaro Cid, [email protected], Institute of Computer Technology, Polytechnic
University of Valencia, Spain
Matilde O. Fernández Blanco [email protected], University of Valencia, Spain
J. Samuel Baixauli Soler [email protected], University of Murcia, Spain
IMPACTO DEL CAPITAL RELACIONAL EN EL VALOR EMPRESARIAL
José Domingo García Merino, [email protected], University of the Basque Country,
Spain
Lidia García Zambrano, [email protected], University of the Basque Country, Spain
Arturo Rodríguez Castellanos, [email protected], University of the Basque Country,
Spain
GROWTH AND FINANCIAL CRISIS
Péter Csillik, Budapest Business School, Hungary
Tamás G. Tarján, [email protected], Budapest Business School, Hungary
THREE-POINT VOLATILITY SMILE CLASSIFICATION: EVIDENCE FROM THE
WARSOW STOCK EXCHANGE DURING VOLATILE SUMMER 2011
Juan José García-Machado José Fuentes Serrano, [email protected], University of Huelva,
Spain
Jarosław Rybczyński, [email protected], University of Silesia in Katowice, Poland
MÉXICO: SUGERENCIAS DE FINANCIAMIENTO PARA VIVIENDA
Bertha Quintana León, [email protected], Michoacan University of San Nicolás
de Hidalgo, México
José Fuentes Serrano, [email protected], Michoacan University of
Hidalgo, México
San Nicolás de
15:30 - 17:00
MANAGEMENT II
Conference Room B
Chairman:
Dr. María de la Cruz del Río Rama, University of Vigo, Spain
Dr. Tamás Tarján, Budapest Business School, Hungary
LAS PERSPECTIVAS MACROECONÓMICAS EN AMÉRICA LATINA DE 2012.
DESAFÍOS Y ESTRATEGIAS COHERENTES
Endre Domonkos, [email protected], College of International Management and
Business, Hungary
ESTUDIO DE CARACTERIZACIÓN DE MIPYMES PRODUCTORAS DE
GUITARRAS DE PARACHO, MICHOACÁN, MÉXICO
Dora Aguilasocho Montoya, [email protected], Michoacan University of San Nicolás de
Hidalgo, México
Evaristo Galeana Figueroa, [email protected], Michoacan Michoacana University of San
Nicolás de Hidalgo, México
Irma Cristina Espitia Moreno, [email protected], Michoacan University of San
Nicolás de Hidalgo, México
CIUDADES EN TRANSFORMACIÓN; OPORTUNIDADES Y DESAFÍOS PARA LAS
CIUDADES INTELIGENTES DEL FUTURO
Unai Tamayo, [email protected], University of the Basque Country, Spain
Julen Izagirre, [email protected], University of the Basque Country, Spain
VIRTUAL CORPUS FOR CORPORATIONS
Katalin Fehér, Budapest Business School, Hungary
Ferenc Zsélyi, University of Kaposvár, Hungary
RELATIONSHIP OF DEPENDENCE BETWEEN THE CRITICAL FACTORS OF
QUALITY AND RESULTS-SOCIAL IMPACT
José Álvarez García, [email protected], University of Vigo, Spain
Mercedes Vila Alonso, [email protected], University of Vigo, Spain
José Antonio Fraiz Brea, [email protected], University of Vigo, Spain
María de la Cruz del Río Rama, [email protected], University of Vigo, Spain
17:30
TRANSFER TO THE
EMBASSY OF SPAIN IN HUNGARY
18:00
OFFICIAL RECEPTION
EMBASSY OF SPAIN IN HUNGARY
11/b Eötvös Street, Budapest
1067 Budapest (Hungary)
TUESDAY 4 SEPTEMBER
9:30 - 11:00
PARALLEL SESSIONS
HOTEL ZENIT BUDAPEST
7 Apáczai Csere János Street,
Budapest - 1052
09:30 - 11:00
BUSINESS ECONOMICS
Conference Room Tokay
Chairman:
Dr. Juan José García-Machado, University of Huelva, Spain
Dr. Miguel Prado Román, Rey Juan Carlos University, Spain
COMUNICACIÓN Y CONOCIMIENTO DEL PATRIMONIO M UNDIAL DE
LA COMUNIDAD DE MADRID
Enrique Ortega Martínez, [email protected], Complutense University, Madrid, Spain
María Jesús Such Devesa, [email protected], University of Alcalá de Henares, Spain
MAYORES Y TURISMO: UN ANÁLISIS EXPLORATORIO EN GALICIA
Nieves Losada Sánchez, [email protected], University of Vigo, Spain
Mª Elisa Alén González, [email protected], University of Vigo, Spain
Patricio Sánchez Fernández, [email protected] , University of Vigo, Spain
LA RESPONSABILIDAD SOCIAL EMPRESARIAL. ESTUDIO DE CASO
MELIA HOTELS
Sandra Escamilla Solano, [email protected] Rey Juan Carlos University, Spain
Paola Plaza Casado, [email protected], Rey Juan Carlos University, Spain
José Luis Coca Pérez, [email protected] , University of Extremadura, Spain
DE
LA AUDITORIA GUBERNAMENTAL COMO HERRAMIENTA PARA EVITAR LA
CORRUPCIÓN PÚBLICA
María Berta Quintana León, [email protected], Michoacan University of San
Nicolás de Hidalgo, México
Bertha Molina Quintana, [email protected], Michoacan University of San Nicolás
de Hidalgo, México
LOS EVENTOS DEPORTIVOS COMO GENERADORES DE
ECONÓMICO: FACTORES CLAVE Y MEDICIÓN
Patricio Sánchez Fernández, [email protected], University of Vigo, Spain
Ángel Barajas Alonso, [email protected], University of Vigo, Spain
IMPACTO
09:30 - 11:00
MANAGEMENT III
Conference Room Margarita
Chairman:
Dr. Evaristo Galeana Figueroa, Michoacan University of San Nicolás de Hidalgo, México
Dr. Miguel A. Pérez Martínez, University of the Basque Country, Spain
LAS VENTAJAS COMPETITIVAS DE LAS EMPRESAS EXPORTADORAS DE
AGUACATE EN MICHOACÁN
Jaime Apolinar Martínez Arroyo, [email protected], Michoacan University of
San Nicolás de Hidalgo, México
Irma Cristina Espitia Moreno, [email protected], Michoacan University of San Nicolás
de Hidalgo, México
Marco Alberto Valenzo Jiménez, [email protected], Michoacan University of San
Nicolás de Hidalgo, México
Dora Aguilasocho Montoya, [email protected], Michoacan University of San Nicolás de
Hidalgo, México
LOS PRODUCTOS ECOLÓGICOS COMO OPCIÓN DE FUTURO PARA LA
AGRICULTURA MUNDIAL.
María José García Rodríguez, [email protected], University of Vigo, Spain
Mª Jesús López Miguens, [email protected], University of Vigo, Spain
Paula Álvarez González, [email protected], University of Vigo, Spain
ORGANIZACIÓN COMUNITARIA PARA EL DESARROLLO LOCAL A PARTIR DE
EMPRESAS EXITOSAS.
Francisco Javier Castro Sánchez [email protected] Michoacan University of
San Nicolás de Hidalgo, México
Óscar Hugo Pedraza Rendón, [email protected] Michoacan University of San Nicolás
de Hidalgo, México
AVANCES EN LA COMUNICACIÓN CENTRO-ESTUDIANTES DENTRO DEL
ESPACIO EUROPEO DE EDUCACIÓN SUPERIOR MEDIANTE EL REFUERZO DE
LA USABILIDAD DE LA WEB INSTITUCIONAL. LA NUEVA WEB DE LA
FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES DE LA
UNIVERSIDAD DE VIGO.
Santiago Gómez Fraiz, [email protected], University of Vigo, Spain
Fernando Comesaña Benavides, [email protected], University of Vigo, Spain
EL ESTUDIO DE LA COOPERACIÓN EN LA INTERNACIONALIZACIÓN A
TRAVES DE UNA METODOLOGÍA CUALITATIVA DE INTEGRACIÓN DOCENTE
E INVESTIGADORA: LOS ESTUDIOS TEMÁTICOS DE CASOS
Oskar Villarreal Larrinaga, [email protected], University of the Basque Country, Spain
ESTRATEGIA DE APRENDIZAJE PARA LA ASIGNATURA DE FUNDAMENTOS DE
ORGANIZACIÓN DE EMPRESAS
Marta Peris-Ortiz, [email protected], Polytechnic University of Valencia. Spain
Carlos Rueda-Armengot, [email protected], Polytechnic University of Valencia. Spain
Daniel Palacios Marqués, [email protected], Polytechnic University of Valencia. Spain
11:00 – 11:30
Coffee break
11:30 - 13:00
PARALLEL SESSIONS
HOTEL ZENIT BUDAPEST
7 Apáczai Csere János Street
Budapest - 1052
11:30 - 13:30
FINANCE II
Conference Room Tokay
Chairman:
Dr. Arturo Rodríguez Castellanos, University of the Basque Country, Spain
Dr. Tamás Szemlér, Budapest Business School, Hungary
EMPIRICAL STUDY ON THE INCIDENCE OF BANKING RELATIONSHIP ON THE
DEGREE OF CREDIT RATIONING
Alaitz Mendizabal, University of the Basque Country, Spain
Aitziber Lertxundi, University of the Basque Country, Spain
DYNAMIC STRATEGIES OF PORTFOLIO MANAGEMENT BASED ON THE USE
OF MOVING AVERAGES
Vicente Ruiz Herrán, [email protected], University of the Basque Country, Spain
Miguel A. Pérez Martínez, [email protected], University of the Basque Country,
Spain
Aitziber Olasolo Sogorb, [email protected], University of the Basque Country, Spain
MODELO DE VALORACIÓN ECONÓMICA DE LAS MONEDAS DEL CENTENARIO
EN EL MERCADO DE LAS SUBASTAS NUMISMÁTICAS
Miguel Prado Román, [email protected], Rey Juan Carlos University, Spain
Camilo Prado Román, [email protected], Rey Juan Carlos University, Spain
Pablo García Estévez, [email protected], University College of Financial Studies, Spain
SUSTAINABILITY REPORTING IN OPEN SOURCE PROJECTS
Mª Isabel Alonso de Magdaleno, [email protected], University of Oviedo, Spain
Jesús García-García, [email protected], University of Oviedo, Spain
EL CONTROL INTERNO COMO ESTRATEGIA Y SUSTENTO DE LA
CONTABILIDAD GUBERNAMENTAL
María Berta Quintana León, [email protected], Michoacan University of San
Nicolás de Hidalgo, México
José Serrano Heredia, [email protected], Michoacan University of San Nicolás de
Hidalgo, México
SENTIMIENTO DEL INVERSOR, SELECCIÓN ESPAÑOLA DE FUTBOL Y SU
INFLUENCIA SOBRE EL IBEX 35
Raúl Gómez Martínez, [email protected], Rey Juan Carlos University, Spain
Camilo Prado Román, [email protected], Rey Juan Carlos University, Spain
11:30 - 13:30
MANAGEMENT IV
Conference Room Margarita
Chairman:
Dr. Marta Peris-Ortiz, Politécnica University of Valencia, Spain
Dr. Francisco José Cossío Silva, University of Sevilla, Spain
SOCIAL-ECONOMIC EMBEDDING OF BUSINESS STRATEGIES
Tamás Gáspár, Budapest Business School, Research Centre, Department of International
Trade and Logistics, Hungary
USO DEL ENFOQUE DE VARIABLES LINGÜISTICAS, EN LA CUANTIFICACIÓN
DE CONTRIBUCION DE LOS ELEMENTOS IMPULSORES DE LA GESTIÓN DEL
CONOCIMIENTO”
Gerardo Gabriel Alfaro Calderón, [email protected], Michoacan University of San
Nicolás de Hidalgo, México
Víctor Gerardo Alfaro García, [email protected], University of Barcelona, Spain
Oscar Hugo Pedraza Rendon, [email protected], Michoacan University of San Nicolás
de Hidalgo, México
EVALUACIÓN DE LAS VARIABLES DEL SUPPLY CHAIN MANAGEMENT EN LA
AGROINDUSTRIA MEXICANA UTILIZANDO EL MODELO DEL PROCESO
ANALÍTICO JERÁRQUICO.
Marco Alberto Valenzo Jiménez, [email protected], Michoacan University of San
Nicolás de Hidalgo, México
Evaristo Galeana Figueroa, [email protected], Michoacan University of San Nicolás de
Hidalgo, México
Jaime Apolinar Martínez Arroyo, [email protected], Michoacan University of
San Nicolás de Hidalgo, México
Dora Aguilasocho Montoya, [email protected], Michoacan University of San Nicolás de
Hidalgo, México
THE
FAMILY
FIRM
VARIABLES-ENTREPRENEURIAL
ORIENTATION
RELATIONSHIP IN FAMILY FIRMS: THE MODERATING ROLE OF THE
CORPORATE GOVERNANCE
Unai Arzubiaga, [email protected], University of the Basque Country, Spain
Amaia Maseda, [email protected], University of the Basque Country, Spain
Txomin Iturralde, [email protected], University of the Basque Country, Spain
Valeriano Sanchez-Famoso, [email protected], University of the Basque
Country, Spain
UNA EXPERIENCIA PRÁCTICA EN EL SISTEMA DE RETRIBUCIÓN POR
COMPETENCIAS
Jorge Valdés Conca, [email protected], University of Alicante, Spain
Susana de Juana Espinosa, [email protected], University of Alicante, Spain
José Antonio Fernández Sánchez, [email protected], University of Alicante, Spain
Encarnación Manresa Marhuenda, [email protected], University of Alicante,
Spain
13:30 - 14:00
Conference Room Tokay
CLOSING CONFERENCE
" EU BUDGET 2014-2020: THE RIGHT RESPONSE TO THE CHALLENGES?”
Dr. Tamás Szemlér
Head of the Chair of Economics
Budapest Business School
14:00
CLOSING SESSION
Conference Room Tokay
14:30
Working Lunch
Hotel Zenit Budapest
21:30
Leaving HOTEL ZENIT BUDAPEST
22:00
CLOSING BANQUET